Interbrand releases report on Top Global Brands 2022

Interbrand have recently released their report – Best Global Brands 2022. For the first time ever, the total brand value of the Best Global Brands has reached over $3 trillion. To be precise, the overall value of the Top 100 brands is $3,088,930m, a 16% rise from 2021 ($2,667,524m). In fact, this year sees the fastest rate of brand value growth ever recorded, demonstrating the growing contribution a company’s brand has in driving its economic success. While financial mar- kets have shown significant swings over the last few years, the value of the world’s strongest brands have steadily increased, driving customer choice, loyalty and margins. Interestingly, the average age of the top five brands in Interbrand’s ranking is just 39.6 years, against an average of 110 years across all the top 100 brands.

Below is a snapshot of the top global brands. The Full report is available from: https://interbrand.com/best-brands/