ETS: A profile

ETS LICENSING

NEW HYPE & CLASSICS

ETS is an independent licensing boutique agency operating mainly in Southern European Countries. The agency was successful in the past in Preschool Properties (managing Eone’s IPs in Italy) but after a couple of years the profile was completely changed.

The main changes of course were a combination of the Preschool, Publishing and Toys & Games market knowledge combined with an understanding of new target audiences and new brands launching.

In the preschool area there is a remarkable collaboration to develop IMC Toys brands such as CRY BABIES where ETS added know-how and introduced new concepts with the result of gaining new licensees and /or new extensions for old existing licensees.

New launches from PON PON in kiosks and Bookstores, sticker albums to be launched by PANINI, Carnival Costumes & Party items by CIAO and SIAD, Kiddie rides by DEDEM are reinforcing the licensee offering from many other licensees already in the market.

Catching the opportunities from the Milano Licensing Day and Brand licensing Europe, ETS will present their latest concept born in IMC TOYS - BFF by CRY BABIES - a new concept in the fashion dolls arena that performed as the No. 1 Toy sold in Spain during its first launch month and is now rolling out in main European markets. This new concept combined with a new Cry Babies Style Guide specifically addressed to fashion market is going to push CRY BABIES in terms of fashion and fashion accessories partnerships.

Support for the line is granted by IMC TOYS for marketing and advertising including Digital support, KITOONS YouTube channel and broadcasting of TV episodes on Free TV & Netflix (7 episodes x 30 minutes) and another block ready for Q3/Q4 2022. As a result, ETS is granting licensees strong experiential activities

in Italy and involving Fun Parks as well as summer resorts and commercial malls. A big launch next month will be OGGY OGGY, the preschool prequel from successful brand Oggy. The TV series is already on air via Netflix but starting in September it will be broadcast on the top free TV channels in the main European markets. At same time SIMBA TOYS GROUP is going to launch a toy line in Italy and France while the remaining top five European markets will follow in Spring 2023. The strengths of the TV series are new designs of characters making them tridimensional but at same time very fluffy and almost tactile. This makes them very different from all characters already in the market.

Mini Pet Pals is an outstanding Gruppo Alcuni brand. In co-production with Rai Kids, this

popular pre-school TV series is aired in over 130 world countries, including the US and China.

In terms of licensing, Mini Pet Pals offers exceptional opportunities considering that the series revolves around universal values like friendship, respect for nature and the environment. All with a perfectly charming, fun-filled backdrop.

The new Mini Pet Pals Start School is the second most popular children’s show on Italian TV, with 26 additional episodes on the way.

And at the moment, there is overwhelming enthusiasm in anticipation of the brand-new Mini Pet Pals & Mini Dinos series, currently in production and expected to air in 2023!

ETS is supporting PIPPI LONGSTOCKING as a core license, an evergreen brand perfect for every target age. ETS are searching for new licensees in areas such as apparel and fashion accessories, to join partners in the toys and games category where PIPPI LONGSTOCKING already has a presence through MICKI TOYS, CIAO, MULTIPRINT, CLEMENTONI and others.

In recent months ETS organized a PIPPI LONGSTOCKING exhibition inside the Pitti Bimbo trade fair in Florence and at around the same time the new musical PIPPI AT THE CIRCUS, produced by ABBA’s legendary musician Björn Ulvaeus, premiered in Stockholm.

One of the leading brands represented by ETS, Talking Tom & Friends from Outfit7 is going from strength to strength. The brand is a global smash hit across gaming, entertainment, and licensing.

To date, the Talking Tom & Friends mobile games have been downloaded over 19 billion times worldwide. And Outfit7 itself has been in the Top 10 publishers in the world list on iOS and Google Play by the number of game downloads for eight consecutive years (2014 - 2021).

Outfit7’s globally popular mobile game, My Talking Angela 2, has had a stellar first year, becoming the #1 game by downloads worldwide in summer 2021, and recently surpassing 300 million downloads.

To celebrate the game’s first anniversary this summer, the multinational mobile gaming company released a special game update, as well as a brand new original song and music video from the game’s superstar character, Talking Angela. A catchy anthem about friendship, “Shine Together” has had an incredible debut, with 10 million global views in just a week.

Meanwhile, in terms of entertainment, Outfit7’s Talking Tom & Friends content has been viewed over 97 billion times, and continues to have a significant presence on YouTube, with over 93 million subscribers and counting. It also regularly comes top in broadcast ratings in countries such as the UK and Italy.

Looking ahead, the future is even brighter. Outfit7 is continuing to pursue its pioneering development strategy for the brand, further integrating the digital and physical worlds with its 360-degree brand experiences and engaging its massive worldwide fanbase.