Rubies: New licenses and a focus on D & I

Rubies New Moon Knight License

Just like Steven Grant in Marvel’s brand-new Disney+ series, anyone can now embrace their superhero alter-ego with Rubies Moon Knight costumes.

The Moon Knight costumes from Rubies feature the titular superhero in his costume, inspired by the original comic book heritage of the character. They feature a jumpsuit, mask and cape and will be available in children’s sizes.

The costume, which features a highly detailed all over print straight out of the streaming series, is a perfect fit for Halloween. By combining the legends of Ancient Egypt and popular Halloween characters and motifs like mummies with superheroes, this costume is guaranteed to be a massive hit on the spookiest night of the year. and Rubies continues to grow and strengthen, it reflects the joint success with the development, release and promotion of multiple characters and superheroes who have been revitalized for or never seen on the screen before. The latest of these, Moon Knight, is an electrically charged and revitalizing series with a lore that is intricately laced through both Marvel and Ancient Egyptian history. Rubies simply can’t wait to see the reception for their Moon Knight costumes as they are simply like nothing that has ever come before them.

Marvel’s Moon Knight is available to stream exclusively on Disney+. Rubies licensed costumes will be available to order soon from rubiesuk.com.

Diversity and Inclusion

As an inclusive and innovative company, Rubies strives to create a world where everyone can express themselves equally and enjoy the wonders of dress-up. All children, no matter their ethnicity, condition or level of ability, deserve the chance to participate in the magical world of roleplay and dress-up. Rubies have been at the forefront in the industry for championed diversity and inclusion for years. Its fundamental to their business ethos to always be forward thinking through important changes with gender neutral packaging and terminology, investing in photography to have a deeper library of images and working with new modelling agencies to expand model selection.

One recent addition to Rubies impressive portfolio has been the release of a brand-new range of adaptive costumes, specifically designed for children with limited mobility. The costumes are unique due to a variety of features to ensure they are optimised for ease of wear, accessibility and fitting. These features include hook and eye closures, discrete flaps for any abdominal tubes and more. To ensure the collection provided comfort and inclusivity with the key demographic, the costumes were tried and tested on a select focus group of participants in last year’s Superhero Series Powered by Marvel, an annual event that Rubies sponsor, with positive feedback across the board on the designs and features. The new range launched this year with a choice of characters from Marvel, DC and Star Wars that are instantly recognisable and highly inspiring to children.

Rubies believes that representation matters and are continuously working towards creating a space where everyone feels seen. Children and adults of all ethnicities and abilities can transform into their favourite characters and see themselves represented instore on packaging, in marketing and social media as well.

The Rubies adaptive range is available to order from rubiesuk.com.