Karma’s World from 9 Story

Karma’s World Had a Busy Summer of Retail Activations

9 Story Media Group’s Netflix series Karma’s World first premiered in 2021 and has exploded in popularity since its release. The show follows 10-yearold aspiring rapper Karma Grant as she uses her talent and heart to inspire her friends, family, and community. Developed by 9 Story Media Group and inspired by Executive Producer Chris “Ludacris’ Bridges, Karma’s World has released three seasons of content since its premier, earning 3 NAACP Award nominations, a 2022 Humanitas Prize nomination for head writer Halcyon Person & writer Kellie R. Griffin, and winning a 2022 Rockie Award for Best in Animation, Children (5-10). 9 Story Brands has also established partnerships with 50+ best-in-class licensees including Mattel, Scholastic, Universal Music Group, Crayola, Panini, Egmont, and more. Karma’s World products are now available at retailers across the United States (Target, Walmart, Amazon), Canada (Toys R Us, Walmart, Amazon, Indigo. com), and the United Kingdom and Ireland (Smyths, ASDA/George, The Entertainer, Character.com, Very, Matalan), with upcoming lines in Spain (El Cortes Ingles) and Australia (Big W) coming September 2022. It’s been a huge summer for Karma’s World, with product launches in categories, including toys, publishing, apparel, accessories, kid’s electronics, home, back-to-school, and more, and an upcoming hair care line in September. July 17, 2022, saw the series’ biggest launch yet, with the release of a toy collection in collaboration with Mattel that featured dolls and doll accessories, role play toys, and a Karma styling head. These new product launches were paired with next-level summer marketing campaigns that garnered massive impressions. June began with Karma’s World attending the 2022 Essence Festival, the largest African American music and cultural festival in the world. Karma’s World hosted a panel with show inspiration Karma Bridges and Karma’s World head writer Halycon Person, introducing the Karma’s World styling head on the convention floor. Karma Bridges also received a Crown Act award celebrating the work Karma’s World has done in creating positive representations of Black beauty. July kicked off with an appearance at San Diego Comic Con where Karma fans got to enjoy a delicious Karma’s World ice cream truck activation. Featuring music from the series and photo-taking opportunities with characters Karma and Switch, it garnered 47k+ social impressions, delighting over 3000 fans. In August, Karma’s World hosted a toy launch event, Kick It with Karma’s World, at New York City’s most iconic toy store FAO Schwarz. This event celebrated the newly launched Mattel toy collection in store with product demos, shopping, activations, giveaways, and roller skating at Flippers Roller Boogie Palace. This all happened to the sounds of the Karma’s World soundtrack, with DJs spinning the music that is a key part of the series. Kick It with Karma’s World featured an appearance from Karma’s World Executive Producer Chris “Ludacris” Bridges, as well as featured cast talent and licensee partners. The event garnered 150,000+ social impressions and 41+ million media impressions, featured on The Today Show, TMZ, New York Live, and more. Karma’s World also attended Martha’s Vineyard African American Film Festival, hosting a screening and panel discussion. It was moderated by author and activist Marley Dias, who spoke with Karma’s World head writer Halcyon Person and the series Ms. Washington voice actress Dawnn Lewis. They discussed the importance of creating socially relevant programming for children, and the way Karma’s World is speaking to that need. To end the summer, Karma’s World will visit Karma fans around the United Kingdom with an interactive bus tour. The Karma’s World tour bus will be making stops at select ASDA/ George locations for kids to get to know Karma and interact with products and the brand firsthand. This string of activations leads up to the anticipated release of Karma’s World Season 4, which features Keke Palmer in an exciting guest role as part of the season’s three-part finale. You can watch Season 4 of Karma’s World on Netflix, premiering on September 22, 2022.