2 minute read
Boat Rocker sails into BLE
Boat Rocker Sails to Success at BLE
Dino Ranch, Love Monster and more will be at the show
A home for creative visionaries, Boat Rocker tells stories and builds iconic brands across all genres and mediums.
Since going public last year, this independent, integrated global entertainment company has delivered a material step-up in its content creation and enjoyed a remarkable period of global growth. Boat Rocker’s distinctive portfolio of kids and family properties is supported by robust licensing plans, ensuring that great storytelling can transcend television and engage with its audiences in as many creative ways as possible. Dino Ranch (104 x 11’) - Stomping to success internationally, Dino Ranch is a unique and imaginative combination of two pre-schooler passions – dinosaurs and cowboys. A hit on Disney Jr US since its launch in Jan 2021. The ‘preswestoric’ adventures of the Cassidy family, as they tackle life on their ranch and dinosaur sanctuary, have been delighting audiences across the world. Sold to over 170 countries and available in 15+ languages including SuperRTL Germany, Gulli France, Boing Italy and Tiny Pop UK; the latest to come on board in April this year and already proving to be a huge hit. Series two premiered in the US this summer and includes a 22 minute tentpole special, backed by 4 supporting themed episodes. Internationally, all new content will roll-out from Q1 2023 Master toy partner, Jazwares, has added acres of imaginative play to the ranch, with an exciting line that spans figures, vehicles, plush and playsets. Roarsome retail roll-out continues in the US with strong inline statements at Target and Walmart this Fall, alongside other major stores and ecommerce retail. Across EMEA and in the UK, the line hit shelves this summer across all major retailers. The launch is supported by an integrated marketing campaign encompassing TV and VOD advertising, digital and social advertising, influencer marketing and PR activations, as well as meet and greet retail events where little ‘rancheroos’ can meet Jon and Blitz in real life. Love Monster - The adventures of huggable hero Love Monster as he navigates life as the only monster in Fluffytown, continues to be a huge success for CBeebies and iPlayer. The pre-school favourite has recently made his debut instore and online at The Entertainer and Golden Bear’s toy line continues to sell on Amazon alongside publishing (Harper Collins) and dress-up (Amscan). The Next Step - The UK’s bestloved reality dance drama for tweens, The Next Step has become a global phenomenon as it warms up for an incredible eighth series premiere on CBBC this Autumn. New themed workshops, based on the latest series’ choreography will also launch at Pineapple Studios. Daniel Spellbound (20x22’) - An exciting new CG-animated series about a young tracker, Danny who is a merchant of magical goods in modern-day New York City. Targeting boys 8-11, the Netflix series has all the magical ingredients to become a huge success following its premiere on the streamer this Autumn.
