TF1 Licensing: live experiences and fashion

Live Experiences and fashion are the focus at this year’s BLE

With BLE coming up very soon, it’s time to discover what’s new on the TF1 Licensing’s side.

Focus on Fashion:

France and Fashion are two items which have always gotten along. And that’s something the TF1 Licensing Team knows well! Very lucky to have some great evergreen brands, TF1 Licensing has been expanding on the fashion side with amazing collaborations and cobrandings.

Earlier in 2021, Patou, from the LVMH Group, has chosen Barbapapa for a new collection combining pop and nostalgia available all over the world and in France at Le Bon Marché (famous Parisian department store). A proof that Barbapapa appeals to adults as much as children. This cobranding was accompanied by a large social media campaign, adding the Lifestyle to Barbapapa universal identity. A French collaboration, which has spread widely and globally, especially in Asia, where the range has been a great success!

Barbapapa is a 360 brand, and this has been much highlighted by the BarbaLouvre partnership. Indeed, in 2021-2022, the Barbapapa entered the most famous museum in the world, the Louvre. This major partnership started with a book telling a story of the Barbapapa family taking place inside the museum, then grew bigger with the launch of a range of cobranded BarbaLouvre products. In this arty collection the Barbapapa family appears re-creating the famous pieces of art from the Museum such as Mona Lisa embodied by Barbabelle. Sweaters, t-shirts, jewels, but also notebooks, pens and a memory game are still available at the Museum shop, the online shop and the Galeries Lafayette Haussmann and online. And to conclude this partnership, a bit of Live Experience has been added to this wonderful recipe with the Barbapapa workshops inside the Louvre Studio during the Summer. Children were able to play with their favourite characters on a giant memory game, a giant colouring poster, but also stop motion workshops and a meet and greet with the mascot. A great partnership confirming the place of Barbapapa as major brand in the licensing industry.

But back on fashion, with a sustainable twist. TF1 Licensing’s long-lasting partner and major actor in the licensed textile industry Sun City has been innovating a lot on the field

with the brand Ushuaïa. As part of TF1’s heritage brands, Ushuaïa invites the public to travel, to discover the world, but also to protect it. Related to the channel Ushuaïa TV and the program Génération Ushuaïa, it has attracted many partners who are willing to create products with a sustainable dimension. Sun City is one of them. In 2021, they created several ranges of textile and accessories with sustainable fabrics and production processes to show a wide audience that it is possible to help protect the

environment with style! TF1 Licensing is really proud of this partnership and is committed to take the textile licensing industry further. This is how TF1 Licensing also partnered up with Label Chaussette on the brand KohLanta (the French version of the Survivor format) for 100% Made in France socks. A real success with a sold-out range of products, proving once again that fashion can go with Licensing… and sustainability!

The Smurfs are also very fashionable, aren’t they? In 2020, they were in a wonderful cobranding with Supreme for a streetwear collection of clothes and accessories. Those products were sold in France at Le Bon Marché, along with special products made for the occasion. This cobranding has attracted the biggest stars of the era, such as the soccer player Neymar and soccer world champion Paul Pogba, who showed that it is really fashion to wear blue. And that’s why the Smurfs are part of many apparel partnerships, last year with the French brand Don’t Call Me Jennyfer and more recently with brands such as Romwe or Pull & Bear. Some really exciting fashion cobrandings with the Smurfs will soon be revealed, so stay tuned!

Focus on Live Experience:

Another strategic pilar of TF1 Licensing’s developments is the Live Experience. Launched in June 2022 the Miraculous Cruise is the upmost experience for the Miraculous fans! The first immersive, playful Miraculous

cruise offers an alternative way to visit Paris on the Bateaux Parisiens boats with Ladybug and Cat Noir. For the first time in France, fans are able to enjoy a unique experience combining treasure hunts and immersive theatre in the company of their favourite heroes. A one-hour trip along the

Seine to learn more about the most beautiful monuments Paris has to offer. A wonderful experience created in partnership between les Bateaux Parisiens (Sodexo group), TF1 Spectacle and TF1

Licensing.

After the success of the first

TFOU Parc launched in September 2021 at the Evry 2 shopping centre, the TFOU Parc family is expanding with the opening of a new indoor park in December 2022. Even bigger than the first one, it will cover 3,700 m² and will be ideally located within the brandnew Leisure Centre of the “AUSHOPPING - Promenade de Flandre” shopping centre, managed by Nhood (a mixed real estate operator owned by the Mulliez Family

Association). Result of a unique collaboration with TF1 Licensing, the announcement of this second opening is in line with Indoor Park Entertainment’s ambition to create a national network of indoor leisure parks immersing the public in the fun and crazy world of the TFOU brand and its Hoofs band!

For 3 years now, TF1 Licensing has met a strong demand from the public for fully immersive experiences thanks to the development of Live experience projects. It started with the opening in 2020 of the first Camping Paradis vacations. This network of camping grounds under the colours of the TV show counts today 75 spots, over 700 000 vacationers and keeps getting bigger and stronger. After only 2 years of existence, it has received the prestigious label of French people Favourite Brand in the camping category. A huge success TF1 Licensing is proud to be part of with its partner Les Vacances Camping Paradis.

Many more Live Experience projects are under developments at the moment so stay tuned for more TF1 Licensing’s good news and visit the Team at Brand Licensing Event, Booth C220!