Penguin Ventures: ambitions for 2023

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Penguin Ventures shares 2022 highlights and ambitions for 2023

Penguin Ventures, the licensing and consumer products division of Penguin Random House, will be showcasing its portfolio of iconic literary brands and characters at BLE 22. 2022 has been a big year for Penguin Ventures with some key anniversaries that have elevated its IP. Peter Rabbit™ celebrates his 120th birthday throughout 2022 with a high profile, purpose-driven campaign that has enabled Penguin to bring this iconic, classic character to new and diverse audiences via the new initiative, Grow with Peter Rabbit launched in partnership with Grow2Know. Meanwhile, looking ahead to 2023 there is a unique opportunity with the Year of the Rabbit, during which the company will continue to expand The World of Peter Rabbit. The familyfocussed campaign will position Peter Rabbit even more prominently in the cultural landscape. The World of The Snowman™ will be paying tribute to author-illustrator Raymond Briggs this year following his recent and sad passing. The World of The Snowman™ is marking two anniversaries this year: 40 Years of The Snowman animation and 10 Years of The Snowman and The Snowdog. Penguin Ventures will ensure that this magical brand continues to be a core part of yearly festive family celebrations. During 2023 they are focussing on themes of travel, mindfulness and dreams, we anticipate a multitude of commercial opportunities for our partners. 2023 will see the 100-year anniversary of Cicely Mary Barker’s exquisite Flower Fairies™ . These beautiful illustrations will be showcased on the stand to offer inspiration for potential collaborations throughout next year and would translate beautifully in lifestyle, homeware and fashion spaces to name a few. Eric Hill’s loveable Spot continues to appeal to families around the world with recent audience insights demonstrating even greater global brand awareness and affinity. In 2023 Penguin will be exploring themes of friendship, kindness and wellbeing– promoting Spot as the ideal companion for little ones’ first experiences, targeting parents and carers of 0-4 year olds. Penguin Ventures commented, “We look forward to meeting with licensees and partners to involve you in our plans and to discuss opportunities across product, experiences, and the digital landscape at BLE. Stand C170.”