Millimages teams with Caroline Mickler

Milimages and Mickler - a Dream Team for Molang

Marina Narishkin, General Manager, Milimages, and Caroline Mickler, Managing Director, Caroline Mickler Ltd. give a joint interview to Total Licensing about their recent partnership for Molang

Tell us some latest news from Millimages!

Marina Narishkin: “We have some fantastic production news with a hot new television series in the works! We are honored to have been selected by renown Cartoon Forum Europe to present our fantastic new show called “Welcome to Permacity! (working title)” the same week as BLE. Watch this space, more to come… The big licensing news is having agreed with a fantastic professional and her team to take over the licensing business in the UK for Molang. We are happy to make this announcement with Total Licensing always on top of the scoops, right in time for BLE. Our new UK agent is Caroline Mickler.”

So tell us about the work you will be doing together?

Marina Narishkin: “Caroline Mickler and her team are a full-service licensing agent who brings one of the keenest knowledge to brand building in the UK. Marina – we’ve known each other for 25+years and I’ve always wanted to work again with Caroline. I was so impressed with her bringing a Scandi property to the UK and even launching a flagship store in London.” Caroline Mickler: “I have a very clear vision for Molang, My appreciation of the cute and very appealing look of Molang, inextricably linked with its focus on kindness and gender neutrality is, I believe, now an absolutely ideal time to catapult the brand to the forefront of the Gen Z population.”

You operate out of Paris, London and Shenzhen – how do you coordinate between the three and do you plan to open anymore global offices?

MN : “Two key words to describe Millimages are family and Start-up mode. Communication and agility are the key DNA of Millimages. Despite being one of the oldest animation studios left in Europe that is still independent after 31+ years, each of our 7 business units functions as a start-up. From the digital marketing business to ecommerce to the Chinese office and Licensing, they have P&L to manage, testing and learning how to build the businesses. The, each Agent becomes an integral part of the family. We are learning with each new member how to integrate them into the mix.”

You have an incredible amount of content from your programming. Can you outline which are the priorities for licensing in the coming year? Is Molang still your flagship property and what are the plans for the brand going forward?

MN: “We are constantly making exclusive and tailor-made content for TikTok, Instagram, DouYin and other platforms around the world like our Japanese Facebook page and Chinese and Korean messenger apps. We make hours of materials, films and posts per week. We’ve now hit 23 billion views on Giphy.com, and also 61 million views on Tiktok! A number that’s growing sometimes by a 1 million a week. Molang has so much affectionate ties with the public from Indonesia to Mexico and around the world that we’re just starting!”

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