Overview

It’s estimated that more than 47.4 million people live in Spain, which makes it the 9th biggest country in the world. Slightly more than 46% of all Spanish people is between 25 and 54 years old. According to data from 2011 more than 28 million Spanish inhabitants have access to the internet.

Having declined during 2020 due to the economic shock of the pandemic, retailing current value sales in Spain rebounded only partially in 2021, with demand continuing to shift from physical stores to ecommerce – albeit at a slower pace then in 2020. In recent years, e-commerce has been growing in popularity across the globe.

In 2020, nearly 80 percent of internet users in Spain bought online, with an average expenditure, per capita, of around 2,250 euros that same year. However, it is anticipated that there will be moderate growth in retailing this year supported by the anticipated post-pandemic economic rebound. The share of overall retail sales accounted for by ecommerce will continue to expand.

Spain - Overview

Population (2022) 47,163,418 Population aged 0 - 14 15.23% Population aged 15 - 24 9.00%

GDP Per Capita $36,200

Turnover in Spain for 2020 in Million €

Rank Retailer Turnover No of Stores

1 Mercadona 26,745 1,621 2 El Corte Ingles 10,432 350 3 Carrefour 8,368 1,136 4 Eroski 5,377 1,162 5 Inditex 4,700 1,319 6 Lidl 4,866 630 7 Auchan 3,575 386 8 Consum 2,543 839 9 DIA 2,167 4,236 10 Media Markt 2,011 107

Top ecommerce websites in Spain

(classified by No of visits)

1 Amazon.es 2 Elcorteingles.es 3 Allexpress.com 4 Amazon.com 5 Ebay.es 6 Carrefour.es 7 Leroymerlin.es 8 Mediamarkt.es 9 Decathlon.es 10 Lidl.es 11 Ikea.com 12 Booking.com 13 Pccomponentes.com 14 Finac.es 15 Ebay.com 16 Manomano.es 17 Alcamp.es 18 Wish.com 19 Zara.com 20 Druni.com