Caravanserailatest

We all thought that nothing would be worse than the pandemic, but we were wrong. The war in Ukraine has proven it.

But the world, and so the market, keeps moving its own way and licensing, within that new environment, has proven to be a solid asset that allows companies to keep growing and selling profitably. It is not easy - the cost of transportation is crazy, the Far East is no longer the solution to manufacture, costs have increased dramatically, it is much harder to access consumers online, the different platforms have changed the way we look at the screen, the properties are not the same, there are new consumers, and their attitude and their needs are different. But, still, new opportunities are showing up and it is our job to find them. We, at Caravanserai, have learned to surf on top of the wave because the wave is far too big and fast to avoid it. We have learned we need to be flexible to incorporate new trends, the new rules, the new inputs, the new consumers, to our way of licensing. We have no time to complain because we have plenty of work. We manage properties that are appealing to consumers because they are recognized worldwide with the highest percentage of spontaneous awareness. Our portfolio might not be top of mind among buyers, but we can state that they are top of mind among consumers. It is all about properties that are appealing to consumers because the consumer likes them and wants them. Popeye and Olive Oyl, The Little Prince, Miffy, Sophie la Girafe, Peter Rabbit, is there anyone who does not know these brands?

Popeye, the spinach-eating sailorman, is also flexing his fashion muscle this year with new collections from popular and trendy fashion powerhouse, Inditex (Zara, lefties,…) and Tendam (womensecret,…) All collections of Popeye-style apparel for men, women and kids are available in retail stores worldwide.

The Little Prince was published for the first time in New York in 1943 so 2023 is time to celebrate the 80th anniversary! A beautiful opportunity to celebrate this event all around the world with exhibitions, shows, a new animated Tv series, new licensees and new awesome products!

Miffy, the global Dutch icon appealing to both kids and adults has proven to be a worldwide success in all fashion,

design and baby categories with great and one of a kind products. With over 250 million books sold, a No 1 blockbuster family movie and an Emmy award winning children’s TV series, Peter Rabbit has become a global consumer brand with international awareness, loved and trusted by generations for 120 years! 2022 marks Peter Rabbit’s 120th Birthday and Penguin Random House Children’s will be using this milestone to celebrate the continued relevance and appeal of the brand amongst children and families by ensuring Peter Rabbit remains a relatable icon for the next generation. Existing for over 59 years and with more than 55 million products sold since her creation, Sophie la girafe® is the first baby toy and the must-have at birth. In France she is part of the establishment and is now sold in more than 87 countries with an outstanding celebrity and fondness worldwide.

And now we have also added Cuphead, Roadsign and Pat the Dog to catch the interest of younger audiences. Cuphead, Mugman and other fan favorite characters are jumping off the screen and onto the runway with new apparel for adults and kids. Available at Zara stores worldwide, the collection features t-shirts, sweatshirts and shorts with designs inspired by the highly celebrated game’s classic animation style. Stay tuned for much more to come.

Caravanserai looks forward to meeting new and existing clients at BLE this September.