Miffy The cutest bunny of 2023!

Miffy has certainly entered the Year of the Rabbit by storm by embracing this celebration that only comes once every twelve years. For 2023 Miffy has partnered with top international and regional brands to deliver some fantastic programs.

Tommy Hilfiger x Miffy, is a must-have choice that trendy people won’t miss in this season. The two cultural icons meet to present a playful, energetic collection for global fans. The Asian market Tommy provides special benefits that customers can get free gift from Miffy x MIPOW, another Asianwide collaboration about digital accessories, as a premium for their Tommy x Miffy product purchase.

Adidas Originals, the world’s leading sportswear brand, developed a unique co-branding logo with its iconic threefold graphics and the classic Miffy image. Featuring this special design and very warm “China Red” as key visual, the collection was launched in December and unveiled at several Miffy themed stores in Greater China Area.

Speedo, the world-recognized professional swimwear brand joined hands with Miffy again for a second drop dedicated to celebrate the Chinese New Year. This program covers swimsuit and accessories for many countries in Asia, with China as the key territory, and others including Indonesia, Thailand, South Korea, Philippines, Malaysia, Singapore, Vietnam.

Also in December, another hot and delicious collaboration kicked off in many countries around the world. Haidilao, the No. 1 hot pot brand, released their Miffy x Haidilao comprehensive collection, including several Miffy themed restaurants filled with lively Spring Festival atmosphere, and a variety of co-branded products, from traditional dinnerware, tote bags, Chinese cou- plets, to very creative offerings such as nail stickers.These products with Miffy elements are now available in 1000+ Haidilao restaurants!

China Post is the country’s exclusive developer of philatelic items. Stamps featuring the Chinese zodiac have always been a meaningful choice as a gift or collectible. This year, China Post launched Miffy personal stamps - an- products with Miffy and elegant Chinese style elements. Notebook, pens, stickers, glue, all packed in a gorgeous gift box and launched in January, right before the Lunar New Year. other must-have item for both stamp collectors and Miffy fans!

7-ELEVEN, the convenience store chain, launched their Miffy collection in over 1,500 stores in southern China. Shoppers are also happily surprised to see several stores decorated with all Miffy elements, cute and warm for the Spring Festival season.

M&G, the top stationery brand in Asia, is a long term key partner of Miffy in China and some other countries. For 18 years, M&G has been dedicated to developing Miffy stationery lines with both practicality and creativity. To celebrate the 2023 Year of the Rabbit, M&G has designed a full collection of

Among all the programs, one key highlight is the ticketed exhibition with MoCA (Museum of Contemporary Art, Shanghai) where 20+ artists were invited to create their own interpretation of Miffy. Founded in 2005, MoCA Shanghai is China’s first non-profit private contemporary art museum. The exhibition, Nice to Miffy You! places Dick Bruna’s art in the context of art history and opens up a dialogue with Chinese artists between history and art history. This is Miffy’s first largescale cross-disciplinary artistic creation in China.

With all these great events and programs, the Year of the Rabbit has certainly begun in Miffy style!