A PIONEERING APPROACH Global Trademark Licensing

First established in 2008 in Hong Kong, Global Trademark Licensing Ltd (GTL) has grown to become a leading global licensing agency with seven offices located in the US, UK, Singapore, Hong Kong, China, and the Philippines. As early pioneers in the Chinese market and with deep roots across Asian territories, GTL now ranks as one of Asia’s top five agencies and a top 15 licensing agency globally. GTL’s team of experts brings over 140 years of combined licensing experience across all major categories and a vast array of leading brands.

This Asia focus makes GTL a unique proposition. With its highly experienced team at the helm, it ensures the agency is ideally placed to capitalise on the many growth opportunities in this dynamic region. The GTL team prides itself on extensive market knowledge combined with a pro-active, innovative, and creative business development approach that delivers outstanding results for its clients. GTL also offers a number of associated services, including revenue collection, industryleading audits and inspections, and trademark protection that provide peace of mind for its partners, who trust in the agency to represent their brands and interests like an extension of their own team.

Racing To China With Leading Automotive Brands

GTL are delighted to represent a vast array of clients that feature many of the world’s most famous automotive brands, including Lotus Cars, McLaren Racing, Pagani, Jaguar Cars, Land Rover, Range Rover, Shelby, and a new addition to the impressive roster Lambretta.

Lambretta

During World War II Ferdinando Innocenti ran a steel tubing factory in the Lambrate district of Milan in northern

Italy, producing components for the Italian Air Force. After the war Innocenti needed to find a new product. Inspired by the Cushman scooters that the US army imported into Italy, Innocenti applied most of the parts that the factory was already producing to motor scooter production. It was a moment of genius that improved the quality of life for many, in Italy and throughout the world. Lambretta became a way of life and a cultural icon. 2017 marked a new era for Lambretta with the launch of the acclaimed V series, and with the X300 and G350 to be released in 2023, the future looks exciting for Lambretta. Today’s Lambretta scooters provide a modern interpretation of heritage, whilst utilising the latest technologies to ensure relevancy to new customers.

GTL is looking to build on the existing licensing program by adding new licensees in the following key categories: apparel, footwear, watches, eyewear, luggage, fragrance, home, toys and collectibles.

Jaguar

Jaguar traces its origins back over 100 years. From the illustrious racing history of the C-Type, D-Type and the XJRs through to the elegant 1950’s XK roadsters and the sublime E-Type, Jaguar has continually evolved and redefined motoring. The next chapter will see a totally re-imagined Jaguar enter the all-electric luxury space.

Land Rover

In 2023 Land Rover will mark 75 years since being first revealed to the world. In that time the brand has conquered off-road environments and forged new possibilities with the much loved and iconic Land Rover Series and Defender models.

That pioneering spirit continues today both in the luxurious but equally capable new Defender and in the continuation programme of V8 editions from Classic Works.

Range Rover

Range Rover has been the perfect blend of comfort and off-road capability since its launch in 1970. Through five generations it has evolved to the pinnacle of modern luxury that is today’s new Range Rover, as favoured by leaders and celebrities alike.

Along the way, the brand has also expanded to include the Sport, Evoque and Velar models, each providing its own individual personality within the refinement of the Range Rover family. GTL have been representing Jaguar, Land Rover and Range Rover in the toys, collectibles, and interactive categories since 2015. They have helped grow the licensing program to be amongst the leading in the automotive sector and are actively looking to expand the program with new licensees in the toys, kids’ mobility, and interactive categories.

Pagani

Founded in 1992 by Horacio Pagani, whom Top Gear described as the “da Vinci of car builders”, Pagani Automobili SpA is an Italian manufacturer of supercars. In September 2022 Pagani unveiled their latest car Utopia, building on the Zonda and the Huayra to deliver a stunning model as Pagani enter their third decade.

GTL are delighted to have represented Pagani for over five years in the toys and collectibles categories and the agency is actively looking for new licensees to add to the growing portfolio.

Lotus Cars

Lotus Cars are based in Hethel, UK, the Hethel site is the global HQ for sports car and hypercar manufacturing operations, Lotus Advanced Performance and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 World titles and many other championship honours. In July 2021, Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-ofbreed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar.

In March 2022 Lotus revealed the Ele- tre, the world’s first all-electric hyper SUV to widespread critical acclaim. The Eletre takes the core principles and Lotus DNA from sports car design and engineering, evolving them into a desirable all-new lifestyle car. As Lotus moves forward with an exciting new strategy, GTL is actively seeking to build on the existing program and is looking to add licensees in the kids mobility categories focusing on balance bikes , go-karts and Ride-on’s along with toys, collectibles and computer games.

Mclaren Racing

McLaren Racing was founded by racing driver Bruce McLaren in 1963 with one single mission: to win Grands Prix and World Championships. The team entered its first Formula 1 race in

1966, and since then McLaren has won 20 Formula 1 World Championships, more than 180 Formula 1 Grand Prix’s, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.The team currently competes in the FIA Formula 1 World Championship, NTT INDYCAR Series with Arrow McLaren SP, Extreme E Championship and McLaren Racing have recently entered Formula E for the 2023 season. GTL are currently focused on further expanding the kid’s mobility, toys and collectibles program.

Shelby

Carroll Shelby is one of the truly great American success stories of the 20th Century. Throughout his illustrious automotive career he came to embody the ingenuity, tenacity and grit needed to win. Shelby captured three national sports car championships in the USA, set the land speed records at Bonneville Salt Flats and was twice named Driver of the year by Sports Illustrated. Shelby abandoned his driving career prematurely in 1960, turning to race car design and automotive manufacturing and the first Shelby Cobra was first born. Iconic cars such as the Shelby Cobra and GT500 are still highly recognisable today thanks to their incredible design and craftsmanship.

GTL are in partnership with Retail Monster, representing licensing rights for Shelby in the Asia territories, and would welcome discussions in open categories including apparel, accessories, interactive, toys, collectibles, promotions, experiential and more.

For further information about any of our brands or general inquiries please contact: inquiries@gtl-int.com or yan@gtl-int.com

Additional company details can be found at: globaltrademarklicensing. com

Tencent Video is enjoying growth in their programming for kids and families in China and internationally. The reason behind it seems to be their continued great content.

“Providing high-quality, original and exclusive content is driving our growth in subscriptions and viewership, while we can also tap into the richness of our IP portfolio to unlock a wealth of opportunities to drive synergies across a variety of media formats, from animation to drama, films and entertainment shows,” says Selina She, director of the kids’ IP development and programming center at Tencent Video.

“We have also introduced new technologies to create integrated viewing experiences and to produce enriching content that increases synergies between long and short form content.”

This strategy has positioned Tencent Video as a leading online streaming platform in China, with more than 120 million subscriptions, and primed it for international gains. “The success of our self-produced content inspired us to expand globally through collaboration with some of the finest international production companies,” she continued. “Together, we are creating high-quality fresh and original shows with true global appeal.”

Tencent Video has been collaborating with international partners on a number of joint productions, which enable them to learn from some of the industry’s best talents and allows them to create outstanding content, with the potential for longevity, that will appeal