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Multi-Generation Icons
Baby Shark:
Pinkfong’s Baby Shark has become the world’s first-EVER video in YouTube history to reach 10 billion views, cementing its status as the platform’s most-viewed video of all time.
The launch of Baby Shark’s Big Show! this past year has transformed Baby Shark from a digital Fin-nomenon to a multi-platform franchise. Baby Shark’s Big Show! is already making waves in Australia, ranked as #2 program on Nick Jr in 2021. In 2022, Baby Shark’s Big Show! continues to swim into action with linear stunts and specials and free to air launching in March.
Consumer products are already making a splash at retail, and we have an array of creative assets to really bring the products to life in store. All fins on deck for 2023. With a feature-length film in development, we are only just beginning with Baby Shark’s incredible adventure.
Santiago of the Seas:
Shiver my timbers, it’s time put on your pirate hats as we go on a new adventure with our newest pre-school property, Santiago of the Seas.
Santiago is a story about a good pirate captain who leads his loyal crew on daring and magical adventures. They protect their home island and keep the high seas safe from bad pirates. At the heart of the show is pirate adventure and enchanted surprise, with a curriculum centring around Latino Caribbean culture and Spanish language.
Santiago is on the right track and has launched on Nick Jr. in Australia and New Zealand, heading to free to air platforms later this year as Season 1 is currently available on Paramount +. Knowing how much kids love pirates, when Santiago hits shelves, we will be giving this favourite play pattern a whole new twist. Keep a look out for product hitting shelves from our toy partner Mattel in 2023.
As we sail through the next few months, we will continue to build momentum for Santiago with new content and marketing support as well as placement at retail. Santiago is everywhere that kids and families go. Adventure awaits amigos!
SpongeBob:
SpongeBob SquarePants has been a fan favourite for over 20 years and audiences can’t get enough of this top-rated iconic series.
The SpongeBob universe continues to expand with all new spin offs and movies.
First up, we have Kamp Koral: SpongeBob’s Under Years, the first-ever SpongeBob SquarePants spinoff. In this CG-animated prequel, 10-year-old SpongeBob SquarePants and his pals spend their summer building underwater campfires, catching wild jellyfish, and swimming in Lake Yuckymuck at the craziest camp in the kelp forest, Kamp Koral.
Next, we have the second half of Season 13 from our core SpongeBob SquarePants series. And finally, The Patrick Star Show, which aired in Australia in December 2021, the second spinoff of SpongeBob SquarePants follows a younger Patrick Star living at home with his family, where he hosts his own variety show for the neighbourhood from his television-turned-bedroom.
All this amazing new content has provided the perfect opportunity for driving momentum across key CP categories as well as Global collaborations for fans of all ages.
Garfield:
Garfield is the most widely syndicated comic strip in the world and this pop culture icon has over 40 years of cat-itude.
In 2022 we will engage Garfield fans through global and local collaborations, with new product ranges targeted at Millennials 18 – 35
as our core focus and kids as Garfield apparel spans all genders and generations.
Garfield has lots of new collaborations coming in 2022, including a Peter Alexander Valentine’s Day execution which landed in store February ’22. In 2023, we will be celebrating Garfield’s 45th anniversary as we continue to reignite this feline’s mass fandom – expect a huge array of consumer products to be rolled out in celebration.
Since the launch of Avatar: The Last Airbender in 2005 and and The Legend of Korra in 2012, its engaging characters have transported fans into a rich, immersive and diverse epic where only one person in each lifetime can master all four elements – water, earth, fire, and air – and must use this powerful ability to maintain balance in the world. That person is the Avatar. vations, creating bespoke moments for our partners to continue to drive retail opportunities with an exciting new logo and thematics.
Avatar fans can look forward to lots of exciting collaborations and merchandise from apparel to collectibles, toys and games which will land in stores throughout 2022.
Avatar: The Last Airbender, quickly became a fan favourite with the compelling story of a 12-year-old boy, Avatar Aang, who must quickly master the elements and end a century-long war to save the world.
The sequel, The Legend of Korra, set in the world of Avatar: The Last Airbender 70 years later, followed the journey of Avatar Korra, a 17-year-old girl striving to live up to Aang’s legacy while confronting political and spiritual unrest in fast-modernizing times.
Avatar: The Last Airbender is a multi-awardwinning series and one of the most beloved animated properties in history.
In 2021, Nickelodeon announced the launch of Avatar Studios, a newly formed division designed to create original content spanning animated series and movies based on the beloved world of Avatar: The Last Airbender and The Legend of Korra.
Korra’s 10th anniversary will land in Q2 of 2022 and we have secured year-long acti-
Teenage Mutant Ninja Turtles:
Let’s get Turtle-y crazy and jump into Teenage Mutant Ninja Turtles. ,For 2022, our focus is the adult super fan, leveraging nostalgia and love of gaming to engage this audience. On all major consumer product categories, we will see crossovers and collaborations.
August 2023 is set to be a huge moment for the franchise. We can’t wait to bring Turtles to the next generation of kids, through the imagination of lifelong turtle fan – Seth Rogen.
