Adults and Superfans

MTV:

MTV is a truly global icon. No other brand has ever managed to influence music, television, activism, and created so many unforgettable cultural moments on and off stage.

MTV means so many things to audiences all over the world. For many it’s the pulse of pop culture; and for generations of fans, it’s the cherished home of the best of the best in youth entertainment.

In 2021, MTV celebrated its 40th anniversary, which we will continue to build on in 2022 with new and exciting retail initiatives coming to stores nationwide soon.

South Park:

This year, South Park will not only celebrate its 25th Season, but it will also celebrate the 25th Anniversary of the show in August.

Season 25 premiered on 10 Shake, Paramount+ Australia and Comedy Central NZ in February this year and has a strong presence on all platforms.

We are excited to announce that the TV series will arrive on Paramount+ internationally as the exclusive SVOD home later this year with over 300 episodes. Additionally, South Park will begin rolling out on Paramount+ globally as the new exclusive SVOD home starting with Season 27 in 2024, and the full library is headed to Paramount+ U.S. in 2025.

Emily In Paris:

Season 1 of Emily in Paris was a sensation around the globe and when Season 2 of the hit show dropped on Netflix last December, it was an instant hit once again.

Everything’s coming up roses with Season 3 and 4 officially confirmed. The show has it all, French culture and couture, romance, travel and friendship.

The fashion seen in the series has made a consumer products program a sure thing. Our global partnership with Lancôme saw a limited-edition collection featuring make-up, skin care and fragrances come to life in 2021.

Paramount Pictures:

With over 100 years of iconic movie making, Paramount Pictures has produced some of the most iconic and beloved films of all time. We are excited to bring some of these to life in consumer products. This year we celebrate The Godfather’s 50th anniversary, with yearlong retail executions across key categories including fashion, accessories, gifting, and collectables.

From one legendary blockbuster to another, Top Gun: Maverick will fly into theatres in May 2022.

Raise your hand if you have ever been personally victimised by Regina George. From Mean Girls and Clueless to Coming to America and Flashdance, your favourite film classics are all part of the Paramount Pictures portfolio.

Yellowstone:

Yellowstone was the #1 drama on U.S. cable when the latest season launched and fans can’t get enough with over 10m tuning in for the season 4 finale in the U.S.

In Australia, Yellowstone has been a massive hit with fans, with Australian actress Jacki Weaver joining the cast in Season 4.

2021 was full of retail activations in the U.S., with success in Walmart, Amazon and a global collaboration with Wrangler that saw t-shirts sell out within 24 hours.