Total Licensing Spring 2022

Page 124

MTV:

MTV is a truly global icon. No other brand has ever managed to influence music, television, activism, and created so many unforgettable cultural moments on and off stage. MTV means so many things to audiences all over the world. For many it’s the pulse of pop culture; and for generations of fans, it’s the cherished home of the best of the best in youth entertainment. In 2021, MTV celebrated its 40th anniversary, which we will continue to build on in 2022 with new and exciting retail initiatives coming to stores nationwide soon.

South Park:

This year, South Park will not only celebrate its 25th Season, but it will also celebrate the 25th Anniversary of the show in August. Season 25 premiered on 10 Shake, Paramount+ Australia and Comedy Central NZ in February this year and has a strong presence on all platforms. We are excited to announce that the TV series will arrive on Paramount+ internationally as

the exclusive SVOD home later this year with over 300 episodes. Additionally, South Park will begin rolling out on Paramount+ globally as the new exclusive SVOD home starting with Season 27 in 2024, and the full library is headed to Paramount+ U.S. in 2025.

Emily In Paris:

Season 1 of Emily in Paris was a sensation around the globe and when Season 2 of the hit show dropped on Netflix last December, it was an instant hit once again. Everything’s coming up roses with Season 3 and 4 officially confirmed. The show has it all, French culture and couture, romance, travel and friendship. The fashion seen in the series has made a consumer products program a sure thing. Our global partnership with Lancôme saw a limited-edition collection featuring make-up, skin care and fragrances come to life in 2021.

Paramount Pictures:

With over 100 years of iconic movie making, Paramount Pictures has produced some of the most iconic and beloved films of all time. We are excited to bring some of these to life in consumer products.

This year we celebrate The Godfather’s 50th anniversary, with yearlong retail executions across key categories including fashion, accessories, gifting, and collectables. From one legendary blockbuster to another, Top Gun: Maverick will fly into theatres in May 2022. Raise your hand if you have ever been personally victimised by Regina George. From Mean Girls and Clueless to Coming to America and Flashdance, your favourite film classics are all part of the Paramount Pictures portfolio.

Yellowstone:

Yellowstone was the #1 drama on U.S. cable when the latest season launched and fans can’t get enough with over 10m tuning in for the season 4 finale in the U.S. In Australia,Yellowstone has been a massive hit with fans, with Australian actress Jacki Weaver joining the cast in Season 4. 2021 was full of retail activations in the U.S., with success in Walmart, Amazon and a global collaboration with Wrangler that saw t-shirts sell out within 24 hours.


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Articles inside

Promoting Innovation in Toys and Games

3min
page 128

Legally Speaking

4min
page 131

The Expanding World of Vlad and Niki

4min
pages 129-130

Blue Chip gearing up in 2022

3min
page 127

Multi-Generation Icons

5min
pages 121-122

Star Trek Universe and Prodigy

1min
page 123

Bluey Listed on Airbnb

4min
pages 125-126

Adults and Superfans

2min
page 124

Pre-school Powerhouses

2min
page 120

Blinky Bill

2min
pages 115-116

Romwe x Pink Floyd ViacomCBS Consumer Products

5min
pages 118-119

Miraculous

2min
pages 108-109

Sony Pictures

3min
pages 104-107

Halo

1min
pages 96-97

XBox

1min
pages 94-95

Sonic the Hedgehog

2min
pages 92-93

Activision Blizzard

5min
pages 98-101

Minecraft

1min
pages 90-91

Zing and Warner Bros Consumer Products Merchantwise

4min
pages 87-89

Cancer Council’s Sun Protection Programme

1min
page 86

News from the market

5min
pages 84-85

Sustainability

7min
pages 79-83

Industry Reacts to Ukraine

3min
page 78

MIPTV - All back to Cannes

2min
pages 76-77

The Importance of Representation

3min
page 75

Pets and the Pandemic - a lighthearted look

6min
pages 72-73

The World of Tom Gates

3min
page 74

Artistory, Obode and the National Gallery

1min
page 71

Nostalgia and the Kidult Market

2min
page 70

2022 - A Mammoth Year for Licensing

5min
pages 68-69

The Incredible Rise of LBE

11min
pages 63-67

Video Games - the Secret to Moving Brands

3min
page 62

TF1 Licensing - A Key Player

7min
pages 48-49

The Ultimate Guide: NFT Cheat Sheet

16min
pages 58-61

Cobrandz - Event Preview

17min
pages 50-55

Interview: Chefclub

5min
pages 56-57

Children’s Market in France

0
pages 46-47

CTV: The MVP of Every Brand’s Playbook

2min
page 41

Spotlight on Spain’s El-Ocho France

3min
pages 42-45

Market Round-Up

14min
pages 36-40

Mondo’s MeteoHeroes

7min
pages 34-35

Milano Day of Licensing Returns

3min
page 31

Growth of E-Commerce in Italy

2min
page 30

A layered and complicated market

1min
page 29

Licensing Expo

5min
pages 21-23

The Metaverse and Licensing

2min
pages 18-20

A Big Year for Warhammer

6min
pages 27-28

Brave Bunnies

7min
pages 16-17

Global News

14min
pages 8-15

The Future Belongs to those who Believe

5min
pages 24-26
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