Cobrandz - Event Preview

Cobrandz 22 is back! Over two days (7 and 8 April) at La Grande Crypte in Paris, the French licensing industry will converge for conferences, one-to-one pitches, networking and much more. In addition, more than 1000 brands will be on show at the exhibition. On the following pages, we take a look at what some of the exhibitors will have on show at this year’s Cobrandz.

EXHIBITORS

Affective Bayard Group Brigitte Bardot Chef Club Crunchyroll Cyber Group Studios France TV Distribution Home Made Licensing Gulld + Super RTL Mediatoon MIAM Distribution Millimages NBC Universal On Kids & Family Paramount Parmi Les Lucioles DeA Planeta Procidis Sagoo Sanrio Sofie la girafe StudioCanal TF1 Licensing Pokemon Co The Wizard Toei Animation WildBrain CPLG Xilam

WHAT’S ON SHOW

Affective brings together all the expertise for tailor-made and turnkey support from licensing and retail strategy consulting, through marketing, communication, design, logistics and e- trade. Key brands handled include the Regie Autonome des Transports Parisiens (RATP La Ligne), The 2023 FIS Alpine Ski World Championships and L’Equipe.

Bayard Jeunesse will exhibit for the 1st time this year at Cobrandz presenting key properties. Petit Ours Brun is a powerful brand in terms of magazines (more than 2.5 million magazines with Petit Ours Brun) and in publishing (more than 700,000 books sold per year). It is synonymous with confidence among parents and grandparents. Current partners include Cuep, Ravensburger, Luc & Lea. New products include Tomy’s Aquadoodle, audio speaker, home/deco, etc. SamSam is a cosmic hero’s apprentice on the SamPlanet and a little hero in everyday life. Accompanied by his parents, his teacher and his friends, he lives a host of exciting adventures, sometimes confronting the dangers of space and sometimes taming his own fears. Season 3 of SamSam, a Bayard Animation and Folivari co-production, will be launched in 2023. Finally, Anatole Latuile is a rambunctious schoolboy who uses all his intelligence and energy for one purpose: to get into trouble! He is the hero of the magazine J’aime Lire and in the BD Kids collection (1.5 million comics sold). A second season (52 x 11 minute episodes, a co-production between Label Anim and France Télévisions) is in production for 2023.

As master licensee of the Brigitte Bardot brand, Brigitte Bardot Co is looking for new collaborations in the lifestyle universe. Brigitte Bardot embodies strong values: a joyful, authentic, audacious sensuality and respect for nature and animals. They now have around ten worldwide licensing programs, including lingerie and swimwear, which are managed directly from France, with 20% growth in annual sales. The Brigitte Bardot brand offers quality, eco-responsible products that make all women radiant every day.

Chefclub is a digital cooking brand born in Paris in 2016 that has rapidly grown around the world thanks to the free distribution of high-quality content on social networks. Chefclub’s unique positioning between cooking and entertainment resonates well beyond the sphere of cooking enthusiasts: with more than 2.5 billion views each month and 100 million followers, Chefclub is the leading brand on social networks.

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing. Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts - top series available immediately after Japanese broadcast. The Crunchyroll app is available on

over 15 platforms, including all gaming consoles. Crunchyroll, LLC is an independently operated joint venture corporation between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Properties on show at Cobrandz this year include My Hero Academia, Jujutsu Kaisen, Spy x Family, Tokyo Revengers, Black Clover, Attack on Titan, JoJo’s Bizarre Adventure and Ranking of Kings.

DeAPlaneta Kids & Family, is a European leader in the creation and marketing of family entertainment content and brands. Our international teams specialize in distribution, licensing, merchandising, but also in retail and experiences. The objective is to develop powerful entertainment brands and lifestyle brands. With an international reach, DeAPlaneta operates in 33 European countries and has subsidiaries in Spain, Italy, France, Greece, Eastern Europe and Turkey. Key brands on show include The Three Musketeer, prseschool series Milo and Godzilla.

As a brand agent, France TV Distribution manages many licensed programmes: pre-school, kids, adults and family. France TV distribution represents more than 80 brands, including animation stars Peppa Pig, Pyjamasques, Masha and Michka, T’Choupi and the must-see shows: Monsieur Madame, Fort Boyard, Thalassa, Silence ça pousse, Echappées Belles... Bluey has been broadcast since April 2021 on France 5 in Okoo. It immediately ranked in the top 3 of Okoo’s ratings. After the success of the toys in Australia, the US and the UK (best

new licence in the UK in 2021), Moose Toys is launching the range in France in April 2022 at toy specialists. Other merchandise will follow as well as a dedicated magazine. Peppa Pig (Season 10 in development) has established itself as a benchmark brand in the pre-school field and enjoys exceptional awareness among families. For the star of TV, social networks, toys (managed by Hasbro) and publishing, 2022 promises to be another year rich in new developments and partnerships. Hé, Oua-Oua is always a treat on Okoo, from Monday to Friday mornings. With Oua-Oua and her little apprentices, children try their hand at everyday challenges, rewarded with badges and hugs. A success on air and in digital that extends to the shop with Lansay and its range of toys. CijepJemini, Ravensburger, Hachette and Milan complete the programme! The Pyjamasques have recently welcomed a new partner: Urgo will launch a range of dressing up for children in spring 2022. A number of licensees have recently renewed their contracts for the next two years including CTI, Benjamin, La Compagnie Européenne des parfums, Cijep-Jemini, Lexibook and Madhouse. During the Easter holidays, from 23 April to 8 May, Sea Life Val d’Europe will offer a dedicated scenography and numerous activities based on the universe of the series. T’Choupi celebrated his 30th birthday at the Sea Life Val d’Europe aquarium from 19 February to 6 March. The aquarium had set up a variety of activities for a fun family visit. In terms of products, T’Choupi is one of the top sellers in games (Nathan, Ravensburger) and plush toys at Cijep-Jemini. The brand recently welcomed Sahinler, the new partner in charge of developing the textile ranges. Aymax, Chauss-Europ and Madhouse have all renewed their partnership with T’Choupi. Finally, Educa Borras has joined Cijep-Jemini, Sahinler, Benjamin and Cartamundi as a new licensee of the Monsieur Madame brand. A wide range of puzzles and educational games will soon be available on the French market. The Monsieur Madame series of illustrated books features over 90 characters. It is the best-selling children’s book series in France and the books are published in 17 languages and distributed in over 28 countries.

Home Made Licensing will debut two new properties as well as a number of established and evergreen brands at Cobrandz this year. Simon Super Rabbit and Fido Dido are new to the Home Made Licensing

stable. In addition, the company will be showcasing some of their successful brands including Little Prince, Little Nick, ISA/NASA, Zoom the White Dolphin, Zorro and Hello Maestro.

With its Chinese sister company and its network of 10 agents worldwide, Mediatoon is now one of the lead-

ing licensing agents in entertainment in Europe and China. Among the most famous licenses handled by the agency are Marsupilami, Lucky Luke, The Daltons, Bobby & Bill, and Yakari. These are licensed on all products and communication, in amusement parks, escape games and musicals around the world.

Mediatoon Licensing represents many successful Japanime properties such as Naruto, Hunter x Hunter, Fairy Tail, Assassination Classroom, etc.

Millimages will be concentrating their efforts on a number of key brands for Cobrandz this year includ-

ing Molang, Lascars (Homiez) and Pirata & Capitano. The manga/kawaii influence is strong at Millimages. Molang has Korean roots and strong ties with Asian pop culture. As Marina Jochum explained, “Myself and the licensing team here at Millimages are eagerly awaiting Cobrandz as it has become a major part of our activity and of the licensing business as a whole.”

NBC Universal in France will be focussing on some of their key brands including Jurassic World, Minions, Trolls, with a new movie due in October next year, Welcome to the Universe Baby (their new baby umbrella brand), Gabby’s Dollhouse (the new pre-school brand) and their U-Vault catalogue with a focus on Jurassic Park’s 30th Anniversary. Jurassic World: Le Monde D’Apres will debut this year in June and new seasons of the Netflix series, which has been airing since September 2020, will debut next year. Trolls World Tour was the biggest US digital release of all times and TrollsTopia is now streaming on Peacock and Hulu whilst Trolls, the Beat Goes On is currently streaming on Netflix. Minions is the fourth highestgrowing animated film of all time and opened at No 1 in 58 territories. Following the Minions: Rise of Gru in 2022, Despicable Me 4 is set to debut in 2024.

ON Kids & Family is a European studio with an international reach in the production of animated content for children and families, mainly television series and feature films. The studio brings together creators and partners from all over the world around the development of brands through different formats: animated series and feature films, licensing and merchandising, digital platforms and digital content. Key brands on show will be the new version of The Little Prince, The Enchanted World of Pinocchio and The Three Musketeers.

Parmi Les Lucioles Films will be promoting Nina and the Tales of the

Hedgehog which will be released in cinemas in Autumn 2023 in France. Targeted at children aged five to eight, the 2D animated series features the voice talents of Audrey Tautou and Guillaume Canet. The film will be distributed international by Les Films du Losange whose catalogue comprises more than 150 films. Licensing rights are handled by Parmi Les Lucioles.

Procidis is an independent French production company created by Albert Barillé, a pioneer in edutainment animation. After the international success of preschool series Colargol, Procidis created between 1978 and 2009 the seven-series saga Once Upon a Time…: Man, Space, Life, the Americas, the Discoverers, the Explorers and Planet Earth, today all restored and brought together under the Hello Maestro brand! Dealing with historical and scientific topics carefully researched and documented, their series are ever-

greens and have been a reference in educational programs over the past 40 years. Translated into 40 languages, they are well known in more than 100 countries. They are broadcasted on TV channels (France 4, TV5 Monde, Cartoonito, Gulli Brasil…) as well as on platforms (Okoo, Netflix, Amazon Prime Video, Tim Vision…). Today Maestro, the protean hero, returns in a new series dedicated to everyday objects in a resolutely cartoonish and contemporary spirit. To date, more than 20 licensees are on board including toys and games (Educa Borras, Upyaa, Winning Moves, VTech, Klein), figurines (CFR Studios, La Fée Sauvage), publishing (Hachette, Delcourt, Aedis, Hugo & Cie, Editions Animées,

De Agostini), DVD (Sony Music), music (Sony Music), audio stories (Sony Music, Lunii) and digital games (Cood, In Media Vita). Exciting new projects are currently being developed with new partners in the digital field with new games (Creative forge) and Augmented Reality (Ohrizon). A tailored-made content, involving Maestro’s digital avatar, will be soon available on Lumni, the French national educational platform. Hello Maestro partners up with the Aquarium de Paris on the exhibition Once upon a time... The Ocean. The magic of the Ocean, source of life, until May 8th. Les Aventures de Colargol, the preschool musical tale with universal and family values, will come back in 2023 with a wonderful HD remastered version of the existing episodes (26x13’). A feature film based on the series is now in development

Sagoo is an independent agency that represents licensing and merchandising rights in France, Europe, and internationally. The major brands and properties they represent come from the worlds of art, music and entertainment, such as the Beatles, Keith Haring and the Care Bears.

Sanrio is the global lifestyle brand best known for its Hello Kitty icon. Sanrio’s family of over 450 beloved characters such as My Melody, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko as well as the British brand of Monsieur Madame. Sanrio was founded on the ‘Small Gift, Big Smile’ philosophy - that a small gift can bring happiness and friendship to people of all ages and now has an extensive range of approximately 50,000 products, available in over from 130 countries.

Studiocanal, a 100% affiliate of Canal+ Group held by Vivendi, is Europe’s leader in production, distribution and international sales of feature films and series, operating in all four major European markets - France, United Kingdom, Germany, and Spain - as well as in Australia and New Zealand. On the youth ip’s, Studiocanal produced 2 Paddington movies with Framestore and David Heyman, with a 3rd one in preparation, and 2 seasons of the Paddington series on Nickelodeon abroad and on the M6-Gulli channels in France, with a 3rd one in preparation. Studiocanal is the licensing agent in France of Paddington, closely working with Copyrights, also part of the Vivendi group, who owns the worldwide rights. Paddington is currently represented in France by Michel Lafon (publishing), Clementoni (Puzzles), Dragon d’or (Arts and crafts games) ,Cijep (Plush and tableware), Alcara (primes) Studiocanalvidéo (dvd). The bear and the mouse Ernest & Celestine, unlikely friends created by Gabrielle Vincent are currently on France tv (season 2 of the series) and a 2nd movie will delight the families on Dec 14th in France with a significant release of the event movie “Voyage en Charabie” bringing back music and friendship in the world of heroes. Folivari, the producer with Studiocanal of the movie, has won various Césars and the first Ernest and Celestine movie was nominated for the Oscars… Casterman, the global publisher of the one million books sold IP, will publish the book of the movie, and licensees will join the event: Asmodée (boardgame), Cijep (Plush), Titlee (Jewelry), Rosemood( cards), Petit Jour (tableware), Alcara (Primes),Studiocanal (DVD). In terms of the catalogue, Studiocanal has been very active in creating new events with videogames inviting its iconic ip’s: last partnership with Far Cry 6 and Ubisoft with the Rambo Character entering a Cross Over mission in February. And more to come worldwide with the 40th anniversary of the Rambo Franchise this year, in collaboration with Creative Licensing Company, Studiocanal’s US agent.

The Wizards is a company specialized in brand strategy consultancy and the global development of brands in the Media, Gaming, Entertainment and Lifestyle sectors.As part of its activity, The Wizards represents a portfolio of brands embracing audiences ranging from Preschool, to Kids and Adults. At Cobrandz, The Wizards will be focusing on a number of brands including Cry Babies Magic Tears by IMC TOYS, a 3D animated TV series based on a toy line that has sold close to 30 million units. Complementing a library of more than 150 episodes already available, a new season “Happy Flowers” was launched in February 2022. Broadcast on Gulli in France, Cry Babies Magic Tears ranks among the top

preschool properties on the channel, reaching up to 16,1% in terms of audience share (source: Mediamat). On Youtube, the property reached a spectacular viewership of 5 Billions views on its Youtube channel Kitoons which gathers 7,5 million followers. Cry Babies Magic Tears is also partnering with a large and growing number of partners including more than 80 licensees in key industries such as publishing, food, health & beauty, fashion, home. I Love VIP Pets is an animated series about the most fashionable pets with extra-long hair. They all have different personalities and hobbies but there is something they share: their passion for hair. Launched in November 2020 on Gulli and on the Kitoons Youtube channel, the series already launched 2 seasons and a new one is already in production. The latest Gulli audience ratings are excellent, reaching up to 19.7% in 2021. Supported with a powerful 360° ecosystem, including social media, influencers campaigns, retail push and events, the property is also driven by a strong toy line, #1 in its category in France (Collectibles - Dolls & Playsets) which sold 3,5 million units in just one year! Produced in partnership with 9 Story Media Group and Karma’s World Entertainment, the Karma’s World series launched on Netflix on October 15th, 2021 in more than 190 countries and 22 languages, reaching strong viewership in France including hitting the top 10 on Netflix Kids in the country. Finally The Wizards are licensing Les légendaires by Group Delcourt. Written, illustrated by Patrick Sobral and launched in 2004, Les Légendaires is a best selling collection of graphic novels. With 9 million units solds since its launch, the property is a real phenomenon for kids in the French-speaking market. Built around epic stories that bring heroism, estheticism but also humor and adversity, the franchise keeps engaging the 7- 14 year old children over the years.

Vulli/Sophie la girafe will be at Cobrandz once again. Its been over 61 years since the famous Sophie la girafe was created, and 11 years since she became a license – product now covers baby’s needs, clothes, books, furniture, baby hearing protection and more. New partners have joined the Vulli family including Micuento, a Spanish publisher specialized in the creation of customizable books for babies and children. Micuento and Sophie la girafe have united to create a unique Sophie la girafe book. The result is a beautiful, tender and customizable book. Founded in 1978, Templar has become one of the world’s most respected publishers of illustrated children’s books. The first book of the collection will be available on the UK market just in time for this Christmas season. Püttmann is an Egyptian manufacturer of high end children’s clothes and babywear. This autumn, Püttmann will launch its first Sophie la girafe collection for the German and UAE markets. It will include all parent’s favorite pieces: dress, shirts, tee-shirts, and so much more… Poetic Brands the famous apparel licensee is also set out to launch its first Sophie la girafe collection this fall in the UK. For the first time, Sophie la girafe is entering the in the field oh the art. Mister Luca T, a Street Art and Pop Art artist, T wanted to make the famous Sophie la girafe a true work of art. For this, he has created different handmade sculptures available all around the world, with different sizes: 18 cm, 40 cm and very soon versions of 1.7m and 2m.

WildBrain CPLG is a major player in Licensing, representing a strong catalog of brands aimed at a wide audience. Brands on show at Cobrandz include Snoopy, the emoji® brand, Sonic, Pink Panther, The Rabbids, Ghostbusters, Harvard, Chupa Chups, Marilyn Monroe, Motul, Brawl Stars - all impactful franchises that WildBrain CPLG makes available to our partners for the development of promotions and loyalty, co-branding, marketing campaigns or derivative products. WildBrain CPLG is present all over the world through its 20 offices located in Europe, United States, Middle East, Russia, and recently in India and China.

Xilam is a major European animation studio, that creates, produces and distributes original programs for children and adults, for television, cinema and digital platforms. Xilam has a catalog of more than 2,700 episodes alongside historical successes such as Oggy and the Cockroaches and Zig & Sharko, and new series such as Oggy Oggy, Les contes de Lupin and T’esoù Chicky? for preschoolers.

To register for Cobrandz visit https://www.cobrandz.fr/event-details/cobrandz Use the code TOTALLICENSING-FREE to register free of charge.