TOTAL LICENSING
Cobrandz 22 is back! Over two days (7 and 8 April) at La Grande Crypte in Paris, the French licensing industry will converge for conferences, one-to-one pitches, networking and much more. In addition, more than 1000 brands will be on show at the exhibition. On the following pages, we take a look at what some of the exhibitors will have on show at this year’s Cobrandz.
EXHIBITORS
Affective Bayard Group Brigitte Bardot Chef Club Crunchyroll Cyber Group Studios France TV Distribution Home Made Licensing Gulld + Super RTL Mediatoon MIAM Distribution Millimages NBC Universal On Kids & Family
Paramount Parmi Les Lucioles DeA Planeta Procidis Sagoo Sanrio Sofie la girafe StudioCanal TF1 Licensing Pokemon Co The Wizard Toei Animation WildBrain CPLG Xilam
WHAT’S ON SHOW Affective brings together all the expertise for tailor-made and turnkey support from licensing and retail strategy consulting, through marketing, communication, design, logistics and etrade. Key brands handled include the Regie Autonome des Transports Parisiens (RATP La Ligne), The 2023 FIS Alpine Ski World Championships and L’Equipe. Bayard Jeunesse will exhibit for the 1st time this year at Cobrandz presenting key properties. Petit Ours Brun is a powerful brand in terms of magazines (more than 2.5 million magazines with Petit Ours Brun) and in publishing (more than 700,000 books sold per year). It is synonymous with confidence among parents and grandparents. Current partners include Cuep, Ravensburger, Luc & Lea. New products include Tomy’s Aquadoodle, audio speaker, home/deco, etc.
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SamSam is a cosmic hero’s apprentice on the SamPlanet and a little hero in everyday life. Accompanied by his parents, his teacher and his friends, he lives a host of exciting adventures, sometimes confronting the dangers of space and sometimes taming his own fears. Season 3 of SamSam, a Bayard Animation and Folivari co-production, will be launched in 2023. Finally, Anatole Latuile is a rambunctious schoolboy who uses all his intelligence and energy for one purpose: to get into trouble! He is the hero of the magazine J’aime Lire and in the BD Kids collection (1.5 million comics sold). A second season (52 x 11 minute episodes, a co-production between Label Anim and France Télévisions) is in production for 2023. As master licensee of the Brigitte Bardot brand, Brigitte Bardot Co is looking for new collaborations in the lifestyle universe. Brigitte Bardot embodies strong values: a joyful, authen-
tic, audacious sensuality and respect for nature and animals. They now have around ten worldwide licensing programs, including lingerie and swimwear, which are managed directly from France, with 20% growth in annual sales. The Brigitte Bardot brand offers quality, eco-responsible products that make all women radiant every day. Chefclub is a digital cooking brand born in Paris in 2016 that has rapidly grown around the world thanks to the free distribution of high-quality content on social networks. Chefclub’s unique positioning between cooking and entertainment resonates well beyond the sphere of cooking enthusiasts: with more than 2.5 billion views each month and 100 million followers, Chefclub is the leading brand on social networks. Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing. Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts - top series available immediately after Japanese broadcast. The Crunchyroll app is available on
