Romwe x Pink Floyd ViacomCBS Consumer Products

A wide variety of licensing partners continue to celebrate The Beatles in Australia and NZ with new product releases, including puzzles from Hinkler Books, gifts and novelties from Rubber Road, posters and wall art from Impact Rock and a new range of apparel, accessories and homewares from Licensing Essentials in 2022.

Cotton On’s partnership with The Beatles continues with ongoing ranges of apparel, sleepwear, accessories and gifting. A new collection of Beatles sleepwear has just launched as part of the rock sleep collection.

Manhead Merch – I’m With The Band

In June 2021, Merchantwise partnered with Blackmilk Clothing for a rock collection featuring an array of artists including Billy Idol, Hole, Weezer, Fall Out Boy, Garbage, and Panic! At The Disco, for their I’m With The Band collection, with a variety of styles selling out in two days. Blackmilk will launch a new collection of artists in June 2022.

ROMWE X PINK FLOYD! Easy Partners – Call Me I’m Alive

Pink Floyd was an English psychedelic rock band formed in London, 1964. Cited by some as the greatest progressive rock band of all time, the group is known especially for their extended compositions, sonic experimentation, philosophical lyrics, and elaborate shows. Merchantwise brokered a deal with Singapore fast fashion retailer, SHEIN, for a Pink Floyd collection of products which launched in February 2022. The range featured apparel, accessories, tech accessories and homewares. In August 2021, Merchantwise announced its appointment as the Australian and New Zealand licensing agent for Easy Partners.

Specialising in merchandise and apparel for musicians, bands, artists, creators, and other entertainment properties, New York based Easy Partners represents some of the world’s favourites including Blondie, Deborah Harry, Cheech and Chong, James Brown, Mazzy Star, Tori Amos and many more. New partner Caprice Australia launched their first Blondie t-shirt at Kmart in March this year, with further products scheduled throughout 2022.

Centa IP has been appointed as exclusive global licensing agency for the hit animated TV series Kung Fu Pork Choppers Based on characters derived from the Chinese hit series GG Bond the 104 x 11-minute series introduces the team of interstellar super-swines of the Universal Hero League that includes Glorious P.I.G., Pigcasso, Hampton, Swinstyn and LaPuerca aka the Kung Fu Pork Choppers, who battle fun and funny foes for the all-powerful “Splaxis” – the one slime to rule them all! “This is a very PIG deal”, says Al Kahn, Founder and CEO of Crane Kahn. “We completely redid the series to build a show and a universal brand with global appeal aimed at boys 4-8. The mix of martial arts and out-of-the-world gimmicks and gadgets mirror a proven play pattern to create a world that kids will relish and have lucky licensees laughing all the way to the piggy bank”. The new KFPC show debuted on Chinese TV in the summer of 2021 and achieved a new milestone when it hit 200 million plus views within the first five days, ranking #1 and topping both Paw Patrol and Peppa Pig in its ratings. The second season continued the success of the first in China generating over a combined 720 million views both online and on national TV stations. Centa IP has also been appointed as the exclusive agent for Australia and New Zealand for the animated pre-school series, Brave Bunnies. Brave Bunnies, a new 2-D digital animated pre-school series from Ukrainian company Glowberry and currently airing on ABC Kids daily with catch up on iView, is a delightful show with a quality traditional feel, but with modern and highly relevant underlying themes of diversity and inclusivity that resonate strongly in today’s world. Glowberry, and their co-production partners Anima, have developed 52 episodes for Season 1. Even before the 1st season started airing, Season 2 comprising a further 52 eps was already in development, reflecting the licensor’s commitment to the property. Centa IP has already signed its first licensee with Five Mile Press taking the license for sticker and activity, colouring, novelty, flap books and educational formats. Over and above these, Centa IP has been appointed as Australia and New Zealand agent for pre-school series Buddi. Buddi is an animated television series geared toward kids under four which launched on ABC Kids in early August 2021. Buddi sees PAW Patrol and Bob the Builder creator, Keith Chapman return to the early pre-school scene and join forces with Unanico Studios and series creator, Jason Jameson. Seasons 1 and 2 are both 16 x 5-minute episodes, with Season 3 currently in development. Buddi is a non-dialogue show in which the characters express themselves with giggles and coos, giving the show universal appeal, and allowing its early pre-school audience to use their imagination to apply their own versions of the Buddi’s conversations. Season 1 and 2 of Buddi are currently streaming on Netflix and Season 1 launched on ABC Kids in early August 2021. Finally, on the back of another consecutive international No.1 bestselling children’s book and an all-new animated movie streaming on Disney+, Wimpy Kid, Inc. has appointed Centa IP to manage and market its consumer products program in Australia and New Zealand. Diary of a Wimpy Kid is one of the bestselling_children’s book series of all-time, having sold over 250 million books in 81 editions and 66 languages since it was first published in 2007. Sold in ANZ by Penguin Random House, Australia is a major and long-established market for the IP selling over 8 million books since the launch in 2007. Gail Mitchell, CEO at Centa IP said, “We are thrilled to be working with the incredible team at Wimpy Inc. We are looking forward to introducing consumer products which encompass the core characteristics of what the fans know and love about the Wimpy Kid brand.”