TOTAL LICENSING AUSTRALIA A wide variety of licensing partners continue to celebrate The Beatles in Australia and NZ with new product releases, including puzzles from Hinkler Books, gifts and novelties from Rubber Road, posters and wall art from Impact Rock and a new range of apparel, accessories and homewares from Licensing Essentials in 2022. Cotton On’s partnership with The Beatles continues with ongoing ranges of apparel, sleepwear, accessories and gifting. A new collection of Beatles sleepwear has just launched as part of the rock sleep collection.
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Manhead Merch – I’m With The Band In June 2021, Merchantwise partnered with Blackmilk Clothing for a rock collection featuring an array of artists including Billy Idol, Hole,Weezer, Fall Out Boy, Garbage, and Panic! At The Disco, for their I’m With The Band collection, with a variety of styles selling out in two days. Blackmilk will launch a new collection of artists in June 2022.
ROMWE X PINK FLOYD!
Easy Partners – Call Me I’m Alive
Pink Floyd was an English psychedelic rock band formed in London, 1964. Cited by some as the greatest progressive rock band of all time, the group is known especially for their extended compositions, sonic experimentation, philosophical lyrics, and elaborate shows. Merchantwise brokered a deal with Singapore fast fashion retailer, SHEIN, for a Pink Floyd collection of products which launched in February 2022. The range featured apparel, accessories, tech accessories and homewares.
In August 2021, Merchantwise announced its appointment as the Australian and New Zealand licensing agent for Easy Partners. Specialising in merchandise and apparel for musicians, bands, artists, creators, and other entertainment properties, New York based Easy Partners represents some of the world’s favourites including Blondie, Deborah Harry, Cheech and Chong, James Brown, Mazzy Star,Tori Amos and many more. New partner Caprice Australia launched their first Blondie t-shirt at Kmart in March this year, with further products scheduled throughout 2022.
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