Spotlight on Spain’s El-Ocho France

El Ocho Licencias & Promociones report on some of the key properties in their portfolio for 2022.

MY HERO ACADEMIA

Taking into account the popularity of manga in the world today, one of El Ocho’s properties with major potential has, since 2021 been My Hero Academia. The brand has sold 50m comics worldwide, of which 10m were sold in Europe, and also has a fastgrowing licensing program.

Furthermore, MHA has a strong presence in the main distribution channels, both online and offline.

Since El Ocho began to manage MHA, the growth of the licensing program has been spectacular. In less than a few months they have signed the following companies: Comic Studio (apparel/ accessories), Grupo Erik (notebooks/calendars/posters), Jugavi (Toiletry bags, bath sets and cosmetic sets) and Karactermania (fashion bags/bags coin purse /card holder).

During 2022, El Ocho’s goal is to increase the number of licensing agreements and sign with the main retailers in the Spanish and Portuguese markets.

They will also work closely with the marketing departments of distributors in Iberia to give greater visibility to the brand during the Spring, Summer, BTS and Christmas campaigns, with a prominent presence at the Manga Fair 2022.

DRAGON BALL:

The unstoppable success of this series over recent years has kept the brand iconic in the world of manga and of course in the world of licensing. El Ocho has been witnessing its success since it was incorporated back in 2015, seeing from close up how every day Dragon Ball became a benchmark in the world of manga, as well as in the licensing sector.

El Ocho has signed licenses with well-known apparel brands such as Zara, Bershka, Pull and Bear, Sprinter (sports clothing), Tempe (footwear), Comic Studio, and Sun City (T-shirts, sweats and pajamas).

In addition to the apparel category which gives the brand a lot of visibility touching all target groups, El Ocho continues to increase its licensing program with more than 27 licensees among which are: CyP, Educa, Grupo Erik, Karactermania, La Casa de las Carcasas, Panini, Play by Play, SD, Stor, Viving and more.

As the No 1 children’s channel in the world on YouTube, and the No 1 educational channel on YouTube, Cocomelon, the animated children’s series has potential that make the figures speak for themselves. The brand has more than 4 million visits per month on average, as well as having reached the amazing figure of more than 102 billion visits and 102 million subscribers on this platform. As if that wasn’t enough, after its launch onto the Netflix streaming platform, it has reached the Top 10 lists in the US for 258 consecutive days, and in the UK, it has appeared in the Top 10 lists for 98 consecutive days.

El Ocho has signed licensing agreements with well-known companies in the national and international markets such as Air Val (shampoo/hand sanitizer/hand soap/toothpaste) ATTA, CefaToys (9-cube puzzle/activity kit called “Gigablock 5 in 1”), EDUCA (puzzles/educational games /play house/desks ), Leya (publishing), Panini (stickers/trading cards/stick and stack), Play by play (3D cushions) Safta (BTS), Penguin Random House (story books/activity and/or coloring books/summer notebooks /educational books)

It is no wonder that Cocomelon, managed by El Ocho, is adding more and more licenses to its list of licensees who are gradually growing. El Ocho’s goal will be to position Cocomelon as the favorite children’s preschool brand.

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