TOTAL LICENSING
El Ocho Licencias & Promociones report on some of the key properties in their portfolio for 2022.
MY HERO ACADEMIA Taking into account the popularity of manga in the world today, one of El Ocho’s properties with major potential has, since 2021 been My Hero Academia. The brand has sold 50m comics worldwide, of which 10m were sold in Europe, and also has a fastgrowing licensing program. Furthermore, MHA has a strong presence in the main distribution channels, both online and offline. Since El Ocho began to manage MHA, the growth of the licensing program has been spectacular. In less than a few months they have signed the following companies: Comic Studio (apparel/ accessories), Grupo Erik (notebooks/calendars/posters), Jugavi (Toiletry bags, bath sets and cosmetic sets) and Karactermania (fashion bags/bags coin purse /card holder).
