TF1 LICENSING SHARES HAPPY NEWS!

Spring is coming, along with a new season of licensing fairs all over the world! As many actors are getting ready for this new year, TF1 Licensing has a lot coming up, happy to share with us some of their latest news! With over 30 brands in their portfolio, TF1 Licensing is representing many great programs, which manage to actively attract a wide target.

For over 50 years the Barbapapa have conquered the hearts of children, which are now parents! And today, they’re still very successful among a preschool target as well. In France, the new show launched in 2019 has been number one among the 4-10 audience on TFOU (TF1’s broadcast cell for children every morning) with 53% audience share in 2022*. It’s also a global success with a multiterritory broadcast on Nick Jr. Bologna Licensing Trade Fair confirmed the success of the show in Italy as well, with a broadcast on Rai Yoyo, where it is the most seen show on all the time slots it is broadcast on. With season 2 in progress, we can expect a lot more adventures for this famous family. In the meantime, children can still (re)discover the Barbapapa in books in France with Les Livres du Dragon d’Or, his- torical partner of the brand. In terms of licensing, Barbapapa is a very successful brand as well. In toys and games development, new licensees have completed the ranges launched by Giochi Preziosi such as Mekk/Label Label, along with licensees in other categories such as Petit Jour on homewear, Bayard for the magazine, or hygienebeauty with Take Care and a wonderful range of products (toothbrush, cleaning cream, etc.), and Madhouse for the meet and greet events. The most hyped brand, Manucurist, beloved by all beauty influencers, has also joined the Barbateam and will launch a range of green nail polish for children later on this year. Many other great developments are to come during the year so stay tuned! But the strength of Barbapapa is in its dual targeting, which is made both of preschoolers and young adults, as the recent events have helped us see. Indeed, the most recent partnership with the Parisien concept store Merci is a confirmation of this. This strongly pop-inspired place is welcoming brands or designers selected by Merci. They are inspired by the esthetic of the characters, which are a huge part of our modern culture, just like the Barbapapa, who are invading the red carpet. Merci and Barbapapa are joining forces to create an exclusive, limited-edition capsule collection: t-shirts for the whole family and colourful, cheerful tote bags created exclusively by Barbapapa and Merci. Conducted in collaboration with Merci, TF1 Licensing and the creative partnership of Annette Tison and Talus Taylor, this operation is in keeping with the DNA of Barbapapa, a greatly loved brand in our shared history that has been a part of our lives for 50 years. The concept store also selected the products from the collaboration with the Louvre Museum – BarbaLouvre – to complete this wonderful and premium offer. This confirms that Barbapapa is today more than ever in the air and it’s becoming a Lifestyle brand. Last November, the TF1 Licensing Team took part of Trendsfluence, an event for parental and lifestyle influencers, with a 100% Barbapapa area. No need to tell you the success they had among the audience of this event, the booth was never empty, and influencers confirmed what we already knew: Barbapapa is an evergreen brand!

As a leader in kids’ programs in France with a 36% audience share in 2022*, TFOU is the host of many blockbusters! Back in 2021, The Smurfs were unstoppable! After a great start for the new CGI show, season 2 was launched in the Fall 22 and is already strong with 34% audience share amongst kids 4-10*. Some great toy developments are expected next year, and in the meantime, they keep on their wonderful and historical publishing track. Every year, 3 publishing novelties are released to touch all targets: the main line of the Smurfs’ story, the Girls’ Village, and a line of books for preschoolers to learn while having fun. Just like

Barbapapa, the Smurfs are targeting both children and adults, with a nostalgia ring to it. And IMPS, the Smurfs’ rightsholder has understood this well! Their creative team has been working on fashion styleguides, positioning the brand as a lifestyle one!

2023 is a special year for our blue friends, since they will celebrate their 65th anniversary in October. Some great collaborations are to be announced soon, including in fashion. In addition to all this, a new book retracing the Smurfs’ story will also be released during the year. 2023 is going to be a blue year, are you ready?

From blue to red!

2023 is also a huge year for the French Blockbuster Miraculous by Zagtoon. After the success of season 4, which gathered over 1 million TV viewers for the finale episode*, season 5, launched in the Fall, is already proving up to the task! A 37% audience share in 2022* for the first batch of new episodes, and new episodes coming to TFOU in the Spring. And of course, the most anticipated Miraculous movie will be in French theaters on July 5th. New adventures await Ladybug and CatNoir, and we’re expecting it to be one of this year’s blockbusters! As one of the most faithful licensees of the brand, Hachette will be releasing some items dedicated to the movie, along with its traditional range of products. Launched more than 7 years ago, the Miraculous range of books by Hachette has been a great success with 1.3 million of books sold and 43 volumes published. Recently, some new publishing licensees have joined the brand such as Nobi Nobi, Bubbly Doo or Blue Ocean. Miraculous has over 400 licensees all around the world, including over 50 in France covering all major categories, such as Bandai, Lexibook, Arguydal, La Plume Dorée, Panini, Rubies, Jumbo, Take Care, Ferrero, Sun City, and more. The franchise is still growing, with more than 10 new partners including Laboratoires Gilbert in beauty care, Tonies in electronics, Playmobil and Lisciani Giochi in toys, and Swatch in accessories.

TF1 Licensing strength in its brands resides in the fact that they reach many targets. A show does not have to be intended for children to be able to reach them.

And that’s what Koh-Lanta (Survivor) is proving every season.This Entertainment show has been able a younger target in the past years to conquer. In 2022, the season attracted children and teens and made a 47% audience share of the 4-14 target age*. A success that’s confirmed by the products developed under license. Les Livres du Dragon d’Or have been releasing escape books, escape boxes, novels and adventures in which you are the hero for 2 years now and they are a great success. Just like Playbac’s vacations exercises books for children and La Plume Dorée range of agendas, proving the success of the show to many different targets.

With strong brands on both children and adults, TF1 Licensing proves its major role and expertise in accompanying under licensed publishing and toys developments. And they’re always looking for new partners to write new stories!

From plush powerhouse to global lifestyle phenomenon, Squishmallows has emerged beyond the toy aisle into an industry-leading lifestyle franchise.

Since Squishmallows’ debut in 2017, the brand has become known for its ultra-soft feel and adorable designs, delighting fans of all ages with the Squishmallows’ unique and lovable personalities. In 2022 Squishmallows became the #1 top-selling toy in the

UK, US and Canada, according to NPD - winning an unprecedented seven Toy Of The Year Awards from the US Toy Association and the UK Toy Industry Award for Toy of the Year 2022! Now sold in over 55 countries, Squishmallows’ vast audience and multi-generational appeal have fuelled a milestone of over 200+ million plush sold YTD.

On social media Squishmallows content has officially squished through the roof, generating over 11 billion impressions on TikTok and @squishmallows (and related hashtags) tagged in more than one million Instagram posts.

Additionally, the Squishmallows social media channels have ballooned to more than 1.3m followers and over 110 global and local Facebook groups have been created by fans. In the metaverse, recently launched Squishmallows on Roblox continues to surprise and delight fans of all ages ascending to the #1 toy game by concurrent players with a massive 11.5m registered unique users.

Reflecting the brand’s vast global audience and multi-generational appeal, Jazwares’ premiere Squishmallows global licensing programme is growing from strength to strength. Following tremendous success in the US, an extensive global programme is now in place, supported by some of the biggest names in consumer and lifestyle products.

The brand has signed an impressive 50+ licensing partners in 2022 across beauty, games, apparel, home decor, and more. Jazwares will be introducing more plush product refreshes than ever to meet the demand of collectors and fans. Incredible results at retail are further fuelled by out-of-aisle activations across all major retailers supported by a robust marketing campaign.