Bringing Creative Content Worldwide

Maizen is a creative, fun-loving multimedia brand, looking to bring its characters and stories to all reaches of the world!

Total Licensing talked to Maizen owners, Laser FZCO and asked them to tell us more.

“To provide you and your loved ones opportunities to create long-lasting, joyous memories; This is our mission statement at Maizen. Maizen is a multi-media entertainment brand, led by Laser FZCO.

At its core, our brand is about telling stories. Typically told through the medium of the popular games Minecraft or Roblox, our stories are crafted to entertain and intrigue, promoting creative problem solving, and critical thinking.

For the past several years, we have worked to build up a large and ded icated following, primarily through YouTube, but also on social media sites such as Instagram and TikTok. We were able to connect with our grow ing fanbase as a result of hard work, passion, and our continuous pursuit of what would make people laugh.

Our stories revolve around the play ful and colorful cast of the naive and playful cake-loving turtle Mikey, the smart and careful rabbit JJ, and last but not least, the sweet and curious kit ten Carrie. This lovable trio was born out of our imagination, out of the idea that if I could spend my childhood with friends like them, that I would surely have a pleasant childhood. Our quirky group of characters have been developed over time, through their stories and adventures, delving deeper into who they are, their strengths and weaknesses, and what they hold dear.

Fundamentally, the adventures they chance for personal growth and creative solutions with a little bit of out-ofthe-box thinking. thought. In this way, our characters are able to overcome the challenges they face in a humorous way with funny, novel and original ideas and problem solving. Each adventure in life is different from the last, each with their own adversities to overcome and struggles

As a brand, Maizen has been fortunate to cultivate an active and passionate fan community in English and Japanese-speaking countries, a community in which we strive to grow and show our deep gratitude at every opportunity. One aspect of our brand that we believe is integral to maintaining a healthy and flourishing community is fostering and actively promoting creativity amongst fans.

As a principle, we allow and even encourage those who enjoy watching the adventures of Mikey, JJ, and Carrie to create and share fan works using our characters and world, going so far as to provide fans with materials such as 3-D models to aid them in the creative process. As such, several fanmade videos are uploaded every hour if not more. It truly has flourished into a varied and welcoming community unlike any other, and has allowed us to reach so many different people over the years. For all of this, we are incredibly grateful.

Maizen has grown at an unprecedented rate on YouTube, reaching over 3 billion views in one year, and is expected to be in high demand for licensing in English-speaking countries. As of Q1 of 2023, our English channel has surpassed 4 million subscribers, with our Japanese channel reaching 2.8 million subscribers. Additionally, within the past several years, several videos from both channels have reached YouTube’s trending tab shortly after release, further boosting certain videos beyond the 50 million view count, with our average upload view count still surpassing the several million mark. We have taken note of this demand, and have begun our licensing campaign to meet this demand. As we continue into the upcoming years, we hope to establish parentships in order to expand globally.

Our licensing campaign has been ongoing for the past three years. Over

During which, we have been fortunate to see great interest in our brand, to which we have our loyal fans and hardworking team to thank. Brand diversity is an important focus for us, to both allow for those who wish to support us a wide variety of means to do so, but also as a means to increase our brand awareness overall and reach new potential fans. Some of the prod- ucts we have released include plush toys, picture books, educational books on subjects such as programing, comic books, calendars, key chains, clothing, fashion accessories, school supplies, snacks, and sundries. These items have been made available in select physical stores, on online retailers such as Amazon, and at our own webstore.

In addition to our variety of prod- ucts, we have also collaborated with several companies over the past few years. Some of which include collaborations with Tokyo Tower in May of 2022, Collaboration Café, and multiple comic collaborations with CoroCoro Comic throughout 2022-2023. Each of these collaborations have provided us an excellent opportunity to reach out to new fans, and provide existing fans a fun opportunity to show their support! We are always looking for new opportunities for Maizen to collaborate with fun and unique companies! As we look towards the future, the question naturally becomes; What happens next? What does the future have in store for Mikey, JJ and Carrie?

Currently, we are hard at work preparing to expand the demographic of our YouTube adventures through dubbing our videos into various languages, with hopes to expand globally. Some of the languages we are hoping to support include Japanese, Spanish, Russian, German, French, Portuguese, Turkish, Indonesian, Mandarin, Italian, Thai, Polish, Vietnamese, Korean, Hebrew, and Hindi.

We are looking forward to reaching out to fans all across the world!

Additionally, we are also considering the possibility of expanding into entertainment mediums beyond just YouTube, such as TV broadcasts and possibly even movies! We also plan to various existing products and collab orations, with hopes to partner with plenty more companies in the near future.

We have high hopes for Maizen going forward, and feel that the future looks bright.

With such lofty goals and aspirations moving forward, the question may arise of who first saw that Maizen had potential outside of just YouTube?

The answer is simple, our fans! Maizen has become beloved by so many over the years and has been fortunate to reach such an active and creative fan community.

It is thanks to the gracious feedback and support of our growing community that we have the opportunity to expand out into different forms of media and merchandise with confidence.

We are hoping to expand awareness of our brand to all corners of the globe, and are working diligently to make this dream a reality.

Maizen in Las Vegas!

We are excited to announce that Maizen will be showcased at the 2023 Licensing Expo in Las Vegas! We are greatly looking forward to the opportunity to introduce ourselves to so many new people, and to spread awareness of both our brand, and our plans moving forward.

You may be asking; how do you plan to present Maizen at Licensing Expo? Well, we plan to create not just a space to meet us as a company, but also to showcase everything we strive to be as a brand by immersing visitors in an interactive adventure alongside our characters Mikey, JJ, and Carrie. We hope our booth will be able to accurately represent the world of Maizen and its characters. We hope to see you there!