Claris and Bluey from Jasnor

Jasnor is a leading distributor and manufacturer of popular licensed toys and gifts, offering an extensive line-up of highly sought-after brands across multiple product categories which include pre-school toys, gifts for baby, infant feeding and mealtime, plush and seasonal collections. Their distribution and manufacturing portfolio includes Bluey, Pusheen, Play School, Disney Baby, The Wiggles, Beatrix Potter, Paddington Bear, Sesame Street and Pusheen to name a few.

lion copies sold worldwide).The series follows the rhyming tales of Claris, the chicest mouse in Paris, and her friends as they embark on adventures around the globe!

Partnering with exclusive Australian retailers, Claris came to life in selected stores from February 2023 and will be shared with the wider market at the Melbourne Toy Fair. The launch collection includes premium plush in two sizes, stationery essentials, accessories including a backpack and book bag, and feeding items including a gold cutlery set, 3-piece dinner set, drink bottle and lunch box, all featuring beautiful illustrations of the charming character.

This is just the beginning for the global merchandise campaign for Claris (which will also see Jasnor’s Claris plush, stationery and feeding items on the shelves of FAO Schwarz in New York in February for New York Fashion Week) – with a further line-up of new formats set to launch for second half 2023.

and includes seventeen wooden items covering role play, indoor play and outdoor play categories.

Retailers can select from an array of food playsets; traditional family favourite games such as dominoes, skittles and charades; and also promote outdoor sports play with a skipping rope, crazy golf game and even a cricket set in the launch collection.

Featuring familiar character art and fun references to favourite Bluey episodes,

Already famous for beloved book characters, in 2023 Jasnor is excited to partner with acclaimed author and illustrator, Megan Hess, to welcome another famous character – in the form of a pint-sized Parisian mouse called Claris - into their stable of iconic brands and characters.

In addition to a range of premium plush toys, Jasnor also holds the global rights to design and manufacture a collection of stationery items, accessories, nursery and feeding products, to bring the brave and bold mouse to life across a number of key gifting categories. The fashion-designer mouse has featured in five best-selling children’s books (published by Hardie Grant Children’s Publishing, with half a mil-

“We couldn’t be more thrilled to have been appointed as a master manufacturing and distribution partner to bring the beloved Claris to life!” said Jasnor’s CEO James Thurlow.

“Each item is adorned with some extra special glamour – from pom poms to gold leaf detail to a gold Claris sew-in label and luxe fabrics. We are certain the range will be adored and treasured by Claris and fashion-obsessed fans across the world. We can’t wait to see what adventures Claris will take us all on next!”

On a different note, in partnership with BBC Studios, Jasnor is thrilled to launch a collection of wooden toys and games in Australia, featuring Bluey, her Heeler family, and crew of friends.

The new range became available in late January 2023, the vibrant range is suitable for ages 3+, and the collection comes presented in easily recognisable Bluey-branded packaging.

The range - created by UK-based leading toy manufacturer 8th Wonder - is made from responsibly-sourced materials, with the wooden products certified by the FSC.

With further new product releases already planned for Christmas 2023, Jasnor is thrilled to finally have Bluey join its already stellar line up of popular merchandise for top-rating preschool programs.

Brand Collaborators. Category Disruptors. Product Innovators.

Asembl is the premier design, food & lifestyle brand extension agency in the Asia Pacific.

Headquartered in Melbourne, Australia and led by Co-Founder and Managing Director, Justin Watson, Asembl brings new licensed product and service innovation to market, and brand stories to life.

Asembl attributes its success to its trusted relationships with brand owners, retailers and manufacturers, building long term strategic partnerships. Working with global brands, retailers and licensees, the passionate team helps to create millions of new touch points and occasions for consumers to be surprised and delighted by loved brands.

Offering an end-to-end approach, Asembl’s capabilities extend across strategy, brand management, retail engagement, product development, creative, contract administration, marketing, and digital media.

Asembl’s impressive portfolio of clients includes Coca-Cola, Diageo, Fleur Harris, Perfetti Van Melle, Ellie Whittaker and Unilever (Streets).

2022 brought yet another exciting year for Asembl - challenging, extending and innovating key brands and categories across food, soft lines and hard goods.

2022 Highlights: Chupa Chups in the Freezer

Chupa Chups’ first licensed food product in Australia made its debut in the freezer with Australia’s oldest family-owned and operated dairy companies, Bulla Dairy Foods in March 2022. Chupa Chups’ global best-selling flavour, Strawberry & Cream was brought to its creamiest and dreamiest life in ice-cream form for the first time featuring strawberry and vanilla ice-cream flavours with crushed candy and strawberry sauce drizzle. Launching into major grocery across Australia, it quickly became the number one licensed multi-pack in the freezer and gained extensive media attention with 78 million reach and Chupa Chups search word up +270%.

Chupa Chups’ adventure in the freezer was extended in October 2022 with the launch of the new Mixed Minis with three new forever fun flavours – Strawberry & Cream, Watermelon and Cola. The launch brought new innovation to the category, offering an alternative to full sized frozen products. The launch gained extensive media coverage reaching over 50 million.

Ellie Whittaker at Best&Less

In 2022, Australia’s next generation pioneer of iconic Aussie prints and designs, Ellie Whittaker secured a direct to retail partnership with Australian family fashion retailer, Best&Less with licensing agency, Asembl. Available in store and online, the Gold Coast textile designer unveiled an exclusive suite of fashion and accessories featuring iconic Australian animals, landmarks, and fauna in Best&Less. Her first range featured six key prints across 65 pieces – Native Birds, Animal Instinct, Seascape, Beach Share, Weekend Palms and Gumdrops, each connected with a personal memory from Ellie’s childhood.

The promotional campaign received significant support from both Ellie Whittaker and Best&Less across socials, paid ads, edms, and in store windows and point of sale. In October, Ellie embarked on a road trip down the East Coast of New South Wales in her ‘Caravan of Colour’ – a caravan decaled with artwork from the collection, and the Best&Less x Ellie Whittaker logo lock up to celebrate the launch.

Fleur Harris

In 2022, Asembl began steering the global development of Australian artist, Fleur Harris. Driven by a passion for producing whimsical creations, Fleur Harris is a celebrated artist, illustrator and mother.

Fleur’s ‘Garden Party’ came to life through children’s apparel. Launching into David Jones, and online at the newly launched fleurharris.com in September, the 62 piece debut collection embodied Fleur’s values of quality, attention to detail, practicality and whimsy across dresses, skirts, tees, rompers and accessories. Charming hearts both big and small, the collection was perfect for twirling (or crawling) the day away, from playground the party.

The launch of the range was supported through paid and organic social media campaigns across @fleurharris_thelabel Instagram account, strategic edms, give aways, influencer gifting and a children’s styling suite event at David Jones.

Crafted from the heart to surprise, delight and ignite the imagination, Fleur Harris’ debut collection was one of many to come throughout 2023 and beyond.

range included candles, mood mist fragrant oils, tealights and melts – the very first time these childhood favourites were reimagined through fragrance. The launch received significant support through socials, edms, influencers, PR and amazing in store point of sale. The range didn’t last long, selling out their first drop in just 2 weeks!

Baileys x Sara Lee

Part cake, part booze, Baileys is the most pleasurable indulgence there is, and has been since 1974 and is the world’s no.1 liqueur brand. Sara Lee is a brand rich in history, holding the no.1 market position in frozen desserts in ANZ.

In November 2022, the delicious flavour of Baileys Irish Cream and Sara Lee’s decadent frozen desserts

Streets x dusk

Asembl partnered Streets’ childhood favourites – Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop and Splice – together with Australia’s favourite home fragrance specialist, dusk for a dreamy creamy fragrance range.

Launching in August, the dusk Streets came together to create two indulgent treats – Sara Lee Baileys Inspired Chocolate Pudding and Baked Cheesecake. Both desserts included a rich and indulgent sauce with the taste of Baileys. Launching exclusively into Coles in the three weeks leading up to Christmas the collaboration was the perfect grown-up indulgence!

If you would like to collaborate with bestin-class global brands, please get in touch: justin@asembl-brands.com www.asembl-brands.com