Get ready to party with Amscan!

2022 was incredibly exciting for the Amscan team and the product portfolio launched, and 2023 is shaping up to be even bigger!

2022 saw the launch of the amazing new party ensembles for Jurassic World, Disney’s Lightyear and Gabby’s Dollhouse, with the only thing more exciting than the incredible products that included everything from shaped character plates to innovative decorating kits being the evolution to sustainable product formats and sustainable packaging.

Sustainability is at focus front and centre for the team at Amscan, whether that means adjusting finer details such as ensuring their cake decorating picks are made from FSC paper, to adjusting all product that has been previously packaged in plastic polybags to FSC cardboard envelopes and boxes! These changes span across Amscan’s entire portfolio, including all new ranges and the transition of current ranges!

These achievements along with their future plans have led the Amscan Team to receive one of the highest honours from one of their key party partners, as they were awarded Big W’s Sustainability Supplier of the Year accolade! This is a brand-new award issued by the Woolworths Group for the first time in 2022, and the team were initially humbled to be nominated and then beyond proud to be the very first supplier to accept this incredibly important award.

Amscan will continue the next phase of their sustainability Journey in 2023, after signing up to a partnership with Terracycle in 2022 to deliver a balloon recycling program for all of the amazing latex and foil balloons in their range. These balloons are given a second life after being returned to a Terracy cle x Amscan bin and transformed and reused for amaz ing solutions such as flooring in kids’ outdoor playgrounds! https:// www.terracycle. com/en-AU

2022 also saw the launch for Amscan of their BRAND-NEW animatronics range! Launching for Halloween, the team bought to life the dark creatures of Harry Potter with a 1.65m hanging Dementor, featuring light and sound. Along with Hagrid’s furry friend Aragog who can sit away quietly in the corner and spring to action jumping forward with sound, just from the simple action of getting a little too close!

Hidden in a castle deep in the woods, “Magic mirror on the wall, who’s the fairest one of all?” The Evil Queen was bought to life in two amazing Animatronics, firstly in the form of everyone’s favourite mirror with an illuminated face and talking animation, and secondly a 1.5m tall stand ing Evil Queen as an old hag, featuring light, animation and sound repeating custom recorded dark phrases for Amscan direct from Disney’s studios!

Tim Burton’s Jack Skellington also joined the party in animated door knock er form and also a 1.8m life-size character! Last ly accompanied by truly dark favourites in sitting doll form, Chucky and An nabelle. They may be small in scale but these two pint sized dolls may be the scariest of the lot.

After such an excit ing 2022, the team at Amscan are even more

2023! And speeding his way to the front of the pack for 2023 is Sonic the Hedgehog! Go. Fast. and that is exactly what Sonic is doing, as he joins the club of gaming licenses such as Super Mario and boy are they both zooming out the door.

Get ready to Wiggle because the new Wiggles range is getting ready to launch, as we welcome not only Tsehay the newest yellow wiggle but also Shirley Shawn the Unicorn! There is plenty of fruit salad to be shared on this new amazing range which has almost doubled in size from our previous range, Toot toot the Big Red Car is ready to make some deliveries.

Life is bubbles under the sea, and swimming into the Amscan warehouse middle of the year is our new Little Mermaid Range! Featuring beautiful watercolour pastels and gold accents, this nostalgic range in an Instagram dream. You will never have seen anything more wonderful in your entire life!

The nostalgia continues with a new May Gibbs offering coming later in the year. This wonderfully colourful offering provides great contrast to the current traditional May Gibbs range available, providing options for every lover of Snugglepot and Cuddlepie!

You can never have too much pink and the team at Amscan agree! Barbie is due to hit the big screen in July, and Amscan is excited to launch their brand-new Barbie range later this year. Taking a tradi tional approach to this exciting new range, it will be perfect for not only younger Barbie fans but who doesn’t love a Barbie Hens party. It’s time to live your dream with the ultimate Barbie party in 2023!

For those that prefer trains over dolls, our favourite trains are rolling into the vourites are sure to be book week favourites for 2023, and not only do you receive a costume but also amazing book week accessories such as library cards and bookmarks! With multiple formats for characters including our sustainable costumes that come in out colour-me-in cardboard packaging, even the packaging is fun for the kids! station later this year with the new Thomas and Friends: All Engines Go ensemble! This new range features the whole gang including Henry, Toby, Bruno, Edward, Salty, Kana, Gordon and everyone’s favourite little blue engine Thomas!

As we head into book week and Halloween the excitement continues. Roald Dahl costumes are now available including the beloved characters such as Matilda, Charlie and Chocolate Factory and BFG, these storybook fa-

Halloween will be here before we know it, and Amscan is excited to announce they will be launching their Adams Family costumes for this frightful event. Morticia, Gomez, Pugsley and Uncle Fester will all be there to dance dance dance the night away with none other than Wednesday! Available in an array of sizes, the Amscan team is beyond excited to include the Adams Family into their licensed costume portfolio that currently includes the pawsome pups from Paw Patrol, Teenage Mutant Ninja Turtles, The Rugrats, Spongebob Square Pants, Blue’s Clues, Shimmer and Shine, Dr Seuss, Sesame Street, Trolls, South Park, Cobra Kai, Squid Game, Grease, and the iconic characters from Anchorman, Forrest Gump, Flashdance and Clueless!

Stupefy! What happens when you get a team of Potterheads around the table at Amscan? Coming for Halloween

2023 is a brand-new Harry Potter range. There is a buzz behind this new range that will take Potter Parties to the next level. Including decorations that allow you to transform your space into the halls of Hogwarts, a Marauder’s Map table cover, potion themed cups, goblets and even dark mark tattoos! The owls are dropping the invitations off in your letter box as we speak, so grab your Portkey and head to a Potter Party today.

With so much instore, is there really room for much more? Well, the team at Amscan say there is and still to come is the anticipated extension of the current Bluey range, so grab your chippies and sprinkles because Bluey, Bingo and the gang are ready to party some more in 2023! Trolls 3 is also hitting the big screen November and Amscan are currently working on not only their best singing voices, but also bringing to life party and costumes for Poppy and her friends. And finally, to wrap up their year of Disney 100, Disney will bring more magic to the screens with Wish, plans are currently under secret lock and key because even miracles take a little time but watch for when the stars align and make a wish as you blow out those birthday candles at the end of the year!

PAW PATROL - A PAW-some 10 years!

Pre-schoolers around the globe have been ‘on a roll’ with PAW Patrol for the last decade as the heroic pups have continued to capture the hearts of kids, parents, licensees, retailers and key partners around the world.

The overall theme of PAW Patrol’s 10th anniversary is ‘One big celebration’ and that’s exactly what we intend to do. Being one of only a handful of pre-school franchises that have managed this incredible milestone, we’re immensely proud of PAW Patrol’s success to date and we’ll continue to build momentum with a full calendar of exciting activity to celebrate. From the franchise’s biggest year of content yet, to huge social media campaigns, retail partnerships and more, we’re ready to put our adorable rescue pups on centre stage this year.

It’s been a true collaboration with Spin Master, the creators of PAW Patrol, Nickelodeon and Paramount resulting in the success of building a global preschool phenomenon. Together, we’ve strategically managed PAW Patrol’s growth across all aspects of the franchise including fresh content, relevant themes, creative assets and innovative marketing, as well as a proactive licensing program and collaborative planning at retail.

PAW Patrol remains the #1 pre-school franchise globally and Down Under, PAW Patrol continues to dominate retail as the #1 pre-school toy property, bolstered by the support of over 40 Australian and New Zealand licensees.

PAW Patrol has a solid fan base with a staggering 90% awareness with Australian children aged two to five (Kidz Global, 2022). It regularly notches up three million monthly YouTube views, is the #1 pay TV kids show with an enormous 48.9% share in kids under five, and coupled with episodes on Nick Jr. and 10 Shake, reached more than two million Australians last year.

In 2023, we’ll see further growth opportunities as the brand enters its second decade and evergreen status. It will be a huge year for the hit pre-school property which includes a second feature film PAW Patrol: The Mighty Movie, all-new episodes with more action-packed rescue missions, plus the first-ever spinoff series, Rubble & Crew, centring on fan-favourite pup Rubble. We’re also diving into the year with a new content theme, Aqua Pups, which will premiere with four special episodes around Easter and welcomes Skye’s cousin and new pup, Coral, as well as ‘merpups’.

This commitment to fresh content for PAW Patrol combined with a coordinated and considered growth strategy, proactive marketing, and an exciting calendar of activity hitting key beats throughout the year, will ensure the franchise remains top dog in the eyes of kids and parents as we roll out ‘One big celebration’ for the 10th anniversary.

PAW PATROL: THE MIGHTY MOVIE IN CINEMAS SEPTEMBER 2023

A major moment for the franchise in 2021 that further deepened the engagement and connection with fans, was the launch of PAW Patrol: The Movie, a Spin Master Entertainment production in association with Nickelodeon Movies and Paramount Pictures.

The first theatrical release for the franchise, PAW Patrol: The Movie debuted at #1 across 25 markets and took over $145 million USD worldwide at the box office ($205 million AUD). The pups are set to continue their adventures on the big screen, with a second movie looking to make another mighty impact at the box office.

PAW Patrol: The Mighty Movie will see a magical meteor crash land in Adventure City giving the pups superpowers, transforming them into ‘The Mighty Pups’. It’s an action-packed superhero film with animation, characters and a storyline more powerful and enticing than ever before. This sequel is a female-led story centred on the brave and beloved girl pup, Skye. Bringing Skye to the forefront will help fuel the growth of our girls’ consumer products business.

The first PAW Patrol movie was the biggest Nickelodeon synergy campaign in our studio’s history, and we plan to top that for the sequel. Breakthrough creative will be everywhere, including exclusive content, broadcast integrations, and a media campaign that will be mightier than ever!

From a retail perspective, we have some huge movie campaigns launching later this year so watch this space for PAW Patrol to takeover the September school holidays!

Paramount, Nickelodeon and Spin Master are also gearing up for the release of the first ever spin-off series Rubble & Crew, an extension of the core PAW Patrol show focussing on fan-favourite Rubble, with new content scheduled for Australia in late 2023. The new series will focus on a construction theme that is set to engage our younger fans.

Leader Of The Pack

The retail strategy in 2023 for PAW Patrol will not only include celebrations around the 10th anniversary and movie sequel, but also maximise seasonal and retail event opportunities, closing gaps and keeping things fresh in market.

When it comes to Australia, PAW Patrol continues to dominate with strong growth across all categories in both boys and girls, including toys, apparel, accessories, publishing, homeware and back to school. And we continue to expand our collaborations with new and innovative partners with the likes of Oodie (sleepwear), Play Pouch (play mats), SMD (consumer electronics), Toy Monster (tablet holder) and Cool Pods (cooler Bags) – all of which have been instrumental in fuelling further awareness, growth and closing retail gaps.

It’s no surprise with its evergreen status that PAW Patrol is also seeing a huge appetite for CPG. Recently, we launched a new cheese snack selection with PRIMO, a range of healthier sausages and meatballs for kids with Flinders + Co and kids’ gummies with BH Fine Foods. Look out for more exciting and new partnerships as we gear up for the movie release in 2023. This year will also see a big focus on seasonal, stationery, health and beauty with expansion planned right across key retailers. Expect to see bold statements in-stores as we take our pups to new heights. Collaborating with our incredible partners has helped build the success of PAW Patrol over the last decade. And there’s still so much more to come in 2023 as we build on this momentum with a year-long celebration of ‘pup culture’ that will continue the currency and cement the longevity of this much-loved brand.

Their signature blend of high-stakes action, humour and brotherhood keeps consumers coming back for life - making it a truly multi-generational franchise with fans of all ages.

In 2023, the Turtles are heading to the big screen to debut a brand-new animated feature film, Teenage Mutant Ninja Turtles: Mutant Mayhem, and introduce this franchise to yet another generation. Produced by Nickelodeon Animation and Point Grey Pictures’ Seth Rogen and Evan Goldberg, the man who brought us Superbad is a superfan of the Ninja Turtles and he has a black belt in telling coming-of-age stories in ways that resonate across generations.

TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM IN CINEMAS SEPTEMBER 2023.

Fans are already excited. Through a massive global theatrical marketing campaign, partnerships and promotions, this fearless foursome is back and better than ever!

We’re taking this lean, green, mean franchise to incredible new heights at retail. Playmates return as our master toy partner with an extensive range targeting adult collectors and kids aged 6+. Additionally, the ANZ licensing program for the movie will consist of best-in-class partners in over a dozen categories.

And fans of our heroes in a half shell can look forward to an actionpacked year full of surprises in 2024, as we celebrate 40 years of this iconic franchise. Cue some major global fashion collaborations, brand partnerships and activations. It’s going to be a total turtle takeover in 2024 as we boost our retail presence across every age, every aisle, everywhere.

SPONGEBOB BRINGS FUN FOR THE WHOLE FAMILY.

“Smart enough for adults, weird enough for kids: SpongeBob is TV perfection” – The Guardian.

SpongeBob SquarePants is synonymous with eternal optimism and wide-eyed innocence and that’s why this beloved franchise translates into diverse and fun products across the globe for all age-groups, including the young and young at heart.

TEENAGE MUTANT NINJA TURTLES. TOTAL TURTLE MAY-HEM.

For nearly 40 years, kids have been captivated by the butt-kicking, pizza-loving top-secret superdudes known as the Teenage Mutant Ninja Turtles.

In 2023, we’re ramping up our activity as we prepare for the 25th anniversary of SpongeBob SquarePants next year in 2024. As part of our year-long celebration, we’ll be rolling out a slate of fresh content, including a series of feature-length films, new TV seasons and so much more!

Locally, SpongeBob SquarePants is a fan-favourite animated show available to watch on demand on 10 Play, continues to air weekly on Nickelodeon and 10 Shake, and is of course an anchor franchise on Paramount+. On the ground, expect to see scaled marketing and PR activations as we hit key beats and pulse points throughout the year, giving fans the ultimate Bikini Bottom experience.

We’ll also be celebrating SpongeBob SquarePants’ anniversary across multi-tiered retail partnerships and campaigns, aligned to key moments in the consumer products calendar with a focus on the ‘whole family’. With over 250 style guides, from core branding to seasonal opportunities, there’s something to appeal to every fan as we focus on expanding our product offering in-store across apparel, accessories, home, health and beauty.

And fans just can’t get enough of everyone’s favourite sea sponge.

A Sea Change To Tackle Ocean Plastic Pollution

Ocean conservation and education has always been at the heart of SpongeBob SquarePants. In our bid to reduce ocean plastic pollution, we recently launched SpongeBob SquarePants: Operation Sea Change . This multi-year global initiative will help turn the tide by funding global clean-up work, promoting sustainable products and educating millions of fans on how they can help protect the undersea home of all creatures – whether they’re a silly sea star or an optimistic yellow sponge. In Australia, we’ll continue to align with ocean conservation efforts with our Junior Citizens of the Reef program. Initially launched on World Oceans Day in 2019, the program promotes reef and ocean awareness to kids around the world through a series of marketing and influencer activity. Kids are encouraged to pledge their support by becoming a ‘junior citizen’ and taught simple everyday actions they can do to help protect the reef.

Aligning with our goal to make a difference, we’ll make a commocean in the retail space with new products that feature reduced single-use plastic and partnerships, across multiple categories including plush, secondary toys, fashion and accessories.

There’ll be a wumbo of marketing, activations and brand partnerships and it starts with a splash, but we need your help to turn the tide!

GARFIELD HAPPY 45TH PURR-THDAY!

The global awareness and popularity of Garfield continues to unlock fresh opportunities and propel this loveable, funny and unapologetic cat to new heights and popularity.

This year, the most iconic cat in the business is celebrating its 45th anniversary. His unique ‘cattitude’ and ‘stress-less’ lifestyle has made him a beloved character for fans of all ages. Paramount is planning a huge celebration to kick off anniversary celebrations including a social media campaign, exciting new global fashion collaborations, and new limited-edition collectibles and products.

The cheeky and irreverent humour of Garfield, combined with his cute and cuddly nature makes him the purr-fect IP to deliver carefree, comfortable and body positive fashion style that spans genders and generations. In Australia, Garfield’s appeal has hugely resonated in categories across apparel, sleep, accessories and seasonal, with the successful launch of multiple retail programs across diverse demographics. In 2023, we will continue to grow our footprint into new categories like stationery, gifting and CPG to help fans around the world embrace their favourite feline.

Beyond 2023, is an all-new adventure for Garfield with all new content, same beloved cat – it’s time to settle into the couch beside our ginger feline friend and immerse yourself in the world of Garfield

Emily In Paris

From the moment it debuted, Emily has taken not only Paris, but the world by storm. Produced by MTV Entertainment Studios, this romantic comedy has become a global smash hit on Netflix and a fashionable brand. Season 3 of Emily In Paris launched December 2022 and quickly became the most popular show on Netflix in Australia and was the #2 Netflix TV show (English) globally. Season 3 was up 60% in viewership compared to the prior season. And it doesn’t stop there… season 4 has been greenlit! We know Emily is a viral sensation and an instant fashion icon. When the season first launched, her wardrobe and accessories drove massive online search traffic making an Emily In Paris consumer products program a sure bet.

Globally we’ve already launched several successful programs with high-profile brand and retail partners including global collaborations with Starbucks, My Beachy Side and Malone Souliers, to name just a few with more in the pipeline.

It’s going to be another big year in 2023 with retail activations, influencer partnerships and new product launches confirmed. So, let’s raise a toast to more glam and talk with us about an Emily In Paris consumer products opportunity!

Yellowstone

Yellowstone is a Paramount series that has stampeded its way into one of the top global entertainment favourites. Unless you’ve been sleeping under a cowboy hat, you will have no doubt heard of the global smash hit series Yellowstone . In the US, it’s our fastest growing CP franchise and is also one of the most in-demand series in Australia since the Season 4 release!

Following its success, the franchise has expanded with spin-off origin stories 1883 and 1923 that has continued to secure new fans and deepen the audience engagement with this captivating retelling of America’s Western expansion. Both titles have consistently been in the top 10 most streamed shows since their release on Paramount+. Our consumer products program translates the appeal of Yellowstone’s rugged western aesthetic into a lifestyle brand for its growing legion of fans. Locally in Australia, there is high affinity and product interest for Yellowstone . In 2023, we’re planning to launch a raft of partnerships that bring Yellowstone to life across multiple retail channels.

Paramount Pictures

With over 100 years of iconic movie making, Paramount Pictures has produced some of the most popular and beloved films of all time.

Top Gun: Maverick earned over $1.4 billion USD at the box office globally and locally soared close to $93 million AUD making it the highest grossing movie of 2022 in Australia. It has also just passed Titanic to become the highest grossing film domestically in the studio’s history. To fuel the franchise and take it to new heights, we’ll be focusing on activations at key seasonal moments such as Father’s Day and Christmas gifting. This year Grease is the word as we celebrate its 45th anniversary. Expect to see beauty inspired takeovers and scaled global influencer campaigns as well gifting partnerships. And in April 2023, Paramount+ will be launching a brand-new original series called Grease: Rise Of The Pink Ladies. This series takes place before the original movie and follows four outcasts who dare to have fun on their own terms, sparking a moral dilemma that will change Rydell High forever.

With a library of thousands of titles at Paramount Pictures, including current favourites like Mission Impossible and classics such as Mean Girls and The Godfather, to name just a few, our nostalgia business is booming with iconic content from the 80s, 90s and early 2000s. So reach out to us and find your next retail opportunity.

Star Trek Universe And Prodigy

Star TrekTM now has a dedicated home in Australia on Paramount+ with all the iconic original content in one place for fans as well as five brand new series Star TrekTM is an extremely well-established title with Australian audiences aged 13 to 64 and the show consistently features in the top 10 shows on Paramount+. Each new series will be supported by heavyweight marketing ensuring existing fans and new audiences are ready to board the starship Enterprise and travel into space, the final frontier on Paramount+.

But Star TrekTM is not just for adults and in 2022, we launched our first ever kids’ spin-off show, Star Trek: ProdigyTM which provides the perfect entry point into the Star TrekTM universe. Season 2 of Star Trek: ProdigyTM will be coming to Paramount+ and Nickelodeon offering new consumer products opportunities for youth target markets.

We can’t wait to expand the global powerhouse brand of Star TrekTM into all ages and leverage exciting new consumer products opportunities with our partners.