Boat Rocker’s Dino Ranch roars around the world

‘Dino Ranch’, the smash hit preschool animation from independent, integrated global entertainment company Boat Rocker, continues to broaden its global footprint with a growing herd of international licensing partnerships. A fresh and unique mix of sure-fire kids’ favourites – cowboys and dinosaurs – which follows the thrilling adventures of the Cassidy family down on the ranch, ‘Dino Ranch’ became an instant ratings hit upon launch in January 2021 on Disney Junior and CBC Canada.

It has since roared around the world and has been sold to over 170 countries and in 15+ languages. The show was recently renewed for a third season, launching in 2024.

Continuing to create exciting new ways for young Rancheroos around the world to saddle up and engage with the ‘Dino Ranch’ brand, Boat Rocker has signed a global gaming deal with Microids for the first ever ‘Dino Ranch’ video game. Now bud- ding young ranchers can explore the colourful and thrilling world of ‘Dino Ranch’ both digitally and on consoles as they extend their love of the show by experiencing life on the ranch and interacting with the characters.

The new global partnership with Microids, a leading French video game developer and publisher based in Paris, was agreed by Boat Rocker in collaboration with Gulli/Super RTL. It will see a new action-packed video game roll out worldwide from Q4 2023. ‘Dino Ranch’ console video games will be accessible physically across multiple retail accounts, in addition to being available to download for Nintendo Switch, Sony Playstation and Microsoft Xbox platforms.

The latest deals for the rapidly growing franchise see it reach further into EMEA & ANZ, where Boat Rocker is working with best-in-class licensing agents including Super RTL, Plus License and Haven. A cluster of new licensees have been secured in the ter- ritories which expand the number of categories and products available for the brand.

New products to engage young Dino Ranchers include stuffed toys for amusement parks and attractions (EMEA, Australia); apparel and home textiles (Nordics, Germany); publishing (Nordics, Poland); and lunchware (Germany).

Leading Plush supplier PMS will be launching a range of amusement plush products in EMEA in 2023, while Hunter will launch carnival show bags in Australia. In the Nordics, rancheroos can kit themselves out with an apparel and home textile line from Danish licensee Skybrands and immerse themselves in stories from leading publishers Egmont

Rancheroos in Germany can look forward to wearing branded apparel from Tex-Ass, getting tucked up to sleep in bedding from Klaus Herding and dining from p:os lunchware.

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