El Ocho Update from Spain

INTERVIEW WITH PILAR FERNANDEZ-VEGA FROM EL OCHO LICENCIAS Y PROMOCIONES

El Ocho Licencias y Promociones is a successful name in the licensing industry and the leading licensing agency in Iberia. To find out more Total Licensing talked to Pilar Fernandez-Vega, Marketing and Promotions director, about their wide range of brands and new additions to their catalogue.

Which are the new brands in El Ocho’s Catalogue?

2020 has been a challenging year for the licensing industry and the world in general. However, we have able to grow due to our ability to look for new opportunities. In 2021, we have included

Tell us about El Ocho Licencias y Promociones.

EL Ocho Licencias y Promociones is a major player in the Iberian Peninsula. We have over 20 years of experience and have created some of the most successful licensing programs in Spain and Portugal. We offer a wide range of services to the owners and work closely with licensees, retailers, TV broadcasters and other partners to create unique licensing programs and marketing strategies that support consumer products. El Ocho’s portfolio is very wide, we cover everything from preschool, entertainment, kidult, fashion, sport, celebrities, lifestyle, and classic brands. We chose brands we believe in. We look for brands with potential and that add value to the consumer. We help brands fulfill their potential and create programs to transform them into evergreen brands.

several new brands focusing on new trends and digital successes. El Ocho has included CoComelon, Blippi and My magic pet Morphle, Masha and the Bear, Brave Bunnies and Kid-e-Cats to our catalogue in 2021.

CoComelon the #1 YouTube channel for kids in the world with over 103 billion total views and 113 million subscribers! The animated series has over 400 videos and 25 hours of content on digital platforms like YouTube and Netflix. Created by Moonbug, the brands’ primary goal is to engage families with entertaining and educational content that makes relatable preschool moments fun. El Ocho has created a strong licensing program in just a few months with Bandai as the Master Toy in Spain, and the following licensees developing consumer products: Cefa Toys (puzzles cubes and coloring sheets), Educa (puzzles, educational toys, and toy house), Leya (activity books), Penguin Random House (story books), Safta (back to school), Stor (homeware) and Atta cars (electric vehicles).

Blippi helps children understand the world and encourages vocabulary development. With over 24 million subscribers on Youtube and over 13 billion views, Blippi is a total success. Available on YouTube, Netflix and prime video with more than 90 episodes and 30 hours of content. Jazwares is Blippi’s global Master Toy and Toy Partner is the toy distributor in Iberia. El Ocho is building the licensing program for a launch in 2022.

My Magic Pet Morphle is an energetic little red creature who can morph into anything: a sweet puppy, a giant truck, a cool dinosaur, or anything that Mila’s playful mind can imagine. Mila loves and takes care of Morphle. Morphle accumulates 360 million views per month on average and 18 million subscribers across all channels. Morphle is available on Apple TV, Kidoodle, Netflix, Amazon Prime, Roku, among other. El Ocho is preparing the licensing program for 2022 after Character Option launches the toys as Master Toy.

Masha and the Bear is the adventures of a little girl Masha and her friend, The Bear. The series created by Animacord became a hit for families around the globe, due to its smart ability to entertain and educate both children and adults on such timeless life values as real friendship, care, support, and freedom of creativity. Masha is a proven YouTube phenomenon with 83 billion views, 128 million subscribers. Masha is among the top favorite kids’ entertainment brands by gender and age group in EMEA and in Portugal has been the #1 series in Canal Panda since

2015. Simba is the Master Toy with a wide range of products from dolls, stuffed animals, figures, playsets and much more. In addition, the brand has other great partners including Penguin Random House (publishing), Grupo Anaya (publishing), Lemon (Live shows), Madhouse (Meet & Greets), Pez (Candy), Crocs (shoes), Havaianas (flipflops), Energizer (flashlight), Funiglobal (costumes), Angel Europa (stationery and mandalas) and Ataa cars (electric vehicles).

Brave Bunnies is an inspiring story of two curious and adventurous bunny siblings, who proactively create joy and excitement in their life. The series created by Glowberry, and Anima Kitchen was recently launched on the UK’s Channel 5 and on Italy’s Rai Yoyo with great results. The series will be broadcast by Clan TVE in Q4 2021. El Ocho is preparing a licensing

program for Iberia following the launch of the Master Toy, Spin Master, in Spain. The agency is looking to creating partnerships with the best licensees across different categories such as toys, publishing, outdoor, educational. gifts, apparel and many more.

Kid-e-Cats follows the story of three cute kittens who live in a small town. The show is currently on air in over 150 countries, with 3 seasons of 52 episodes each. The series is aired by Clan TVE in Spain and available on Netflix, Youtube and HBO. The global Master Toy is Toy Plus, and the toy range will be distributed by Bizak starting in July 2021. The toy launch will be accompanied by licensed products such as educational toys by Ravensburger and Clementoni, Panini books and Chocolate eggs.

What other brands do you continue representing and are strong in your catalogue?

We continue to represent top brands like Asterix, Bing, Dragon Ball Molang, Mafalda, MasterChef, Momonsters, Simon. For Momonsters Bandai is the Master Toy and El Ocho has signed over 10 licensing agreements with important partners like: Panini (books, magazine, and sticker albums), Toimsa (bicycles), Colorbaby (summer toys), CYP (back to school & arts and craft), Reig Musicales (Musical Toys), Anaya (curricular books), General de Juguetes (summer toys) and Adalberto (bedding). The series is on air in Spain on Clan TVE and soon will launch in RTP Portugal and via HBO Max in LATAM, among other territories. With Dragon Ball El Ocho has signed deals with important apparel retailers such as Bershka, Sprinter and Zara. Pull & Bear will be launching a new collection this summer 2021. This brand continues to grow each year in terms of sales, and we expect to have several marketing activations with retailers in Spain and Portugal. 2021 has been the year of Mafalda. Brands like Zara, Zara Kids, Pull&Bear, Stradivarius, Cortefiel, Springfield, Women Secret, El Corte Ingles, Carrefour, Alcampo have all launched Mafalda licensed products. More apparel collections and other product categories will launch in late 2021. After eight years on TV (RTVE), MasterChef keeps growing. El Ocho is signing new deals such as a new Master Chef Family game with Diset and toy kitchen by Educa. Other products launching soon are home accessories and textiles by SG hogar, new and refreshed kitchen utensils by Pasapair, personalized aprons by Saquito Mágico and kitchen magic ovetto by Tavola. For further info marketingassist@el-ocho.com https://el-ocho.com/en/