TOTAL LICENSING
INTERVIEW WITH PILAR FERNANDEZ-VEGA FROM EL OCHO LICENCIAS Y PROMOCIONES El Ocho Licencias y Promociones is a successful name in the licensing industry and the leading licensing agency in Iberia. To find out more Total Licensing talked to Pilar Fernandez-Vega, Marketing and Promotions director, about their wide range of brands and new additions to their catalogue.
programs and marketing strategies that support consumer products. El Ocho’s portfolio is very wide, we cover everything from preschool, entertainment, kidult, fashion, sport, celebrities, lifestyle, and classic brands. We chose brands we believe in. We look for brands with potential and that add value to the consumer. We help brands fulfill their potential and create programs to transform them into evergreen brands.
Which are the new brands in El Ocho’s Catalogue? 2020 has been a challenging year for the licensing industry and the world in general. However, we have able to grow due to our ability to look for new opportunities. In 2021, we have included
Tell us about El Ocho Licencias y Promociones. EL Ocho Licencias y Promociones is a major player in the Iberian Peninsula. We have over 20 years of experience and have created some of the most successful licensing programs in Spain and Portugal.We offer a wide range of services to the owners and work closely with licensees, retailers, TV broadcasters and other partners to create unique licensing
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