A Taste of Freedom with TF1 Licences

It’s Summer and one noticeable pandemic aftermath is the need to go out, taste a bit of freedom and explore away from home activities. As always, TF1 Licences is surfing the wave with news that fits right in! As announced last May, TF1 Licences has been working with IPE to create a brand-new experience with “Les Hoofs de TFOU”. A leader case targeting a young audience, TFOU achieved 34% audience share among kids aged 4-10 kids between January and May 2021* A must-see show for children every morning on TF1, TFOU and its “Hoofs” crew are being brought to life in a new and ambitious concept, immersing the public in the fun and crazy world of the programme: TFOU Parc! The result of a collaboration with family leisure space designer and operator Indoor Park Entertainment (IPE), and leading independent commercial property company SCC, this new indoor leisure park capitalises on the power and values of the TFOU brand and will deliver a recreational, multi-experience space for the whole family: a surface area of 2600m², 25 activities and experiences spread over 5 immersive zones, including the T HOOFS zone and its incredible playground featuring trampoline challenges and towering climbs, or T GONFLÉ, the 100% inflatable world full of twists and turns that covers over 350m² - a first in France! As Yann Geneste, Head of TF1 Licences said, “The opening of TFOU Parc confirms TF1 Licences’ capacity to offer brand new and premium activations to create a unique bound between brands and the public.” Staying with TFOU, some new shows were announced during the press Conference that was held on June 30th . Among them some new brands for TF1 Licences and its partners to look forward to. Gus the Itsy Bitsy Knight, Santiago or even the much-anticipated Imago, so many new heroes to carry TF1’s partners’ projects! An innovation for one licensed classic property - 50 years after they were born, the Barbapapa family took their first steps on the big screen in “The Barbapapa go green”. While movie theatres are slowly reopening their doors, TF1 Studio and Kinepolis gave people a chance to meet the Barbapapa family. From June 9th to 27th, the little and big ones were able to find a selection of adventures of Barbapapa, Barbamama and their seven children in up to 70 movie theatres. “The Barbapapa go green” is an adventure at the heart of nature, that teaches children to save water and also to save Barbapapa’s and Barbamama’s birth tree. The perfect occasion to increase children’s awareness of sustainability for their first steps in movie theatres. A first in movie theatres for the Barbapapa family orchestrated in collaboration with TF1 Licences, brand agent, and in partnership with TFOU, La Grande Récré, Les Livres du Dragon

d’Or and Giochi Preziosi. This Summer TF1 Licences is heading straight to Ushuaïa! Six months after the launch of the new program “Generation Ushuaïa” on TF1 welcomed by the press, the brand has put some beach clothes on! In June Sun City developed an ecologically responsible range of beachwear products for the whole family available only through Carrefour. Made of organic cotton and recycled polyester, this range of swimsuits, shorts, dresses, tops and accessories is an invitation to escape whilst increasing awareness of ocean protection. Indeed as a partner of 1% for the Planet, Sun City supports the Surfrider Foundation. Through this beautiful operation, Ushuaïa makes a statement as an ecologically responsible lifestyle brand! Stay tuned because some other

great partnerships are coming soon. Because escaping does not have to mean going far, and because France is such a beautiful country with a rich diversity, TF1 Licences is happy to announce a great partnership. The Publishing House Burda Bleu, together with Media 5 and TF1 Licences just launched on June 25th the “Au Coeur des Régions” Magazine. With the former host of the 1pm News on TF1, Jean-Pierre Pernaut as Chief Editor, the magazine will give people the chance to discover France, and everything that makes this country so beautiful. Jean-Pierre Pernaut has been host of the news for many years and is most acknowledged by French audiences. He created some important topics in the news that are all about the regions, trying to move them to the front of the stage. With this new

magazine, he’s going one step further into his actions. A brand-new concept that’s an important development focus for TF1 Licences to work with iconic personalities. This launch is a first for TF1 Licences that shows they can create great synergies on many territories - even new ones. And finally some good projects for the Summer! The Camping Paradis Holidays adventure keeps on growing. 32 campsites completed their makeovers in the series’ colours last May for this new season. A total of 44 locations will be opening their doors in 2021 against 12 in 2020. Launched in the spring of 2020 by JLA Productions, TF1 Licences and 5C Development (tourism experts), the Camping Paradis network promises a unique experience, in a setting that picks up all the themes that have made the series a success, with guaranteed high-quality service and a friendly atmosphere. A great expansion of a concept that vacationers love. A fully immersive experience that transposes the successful TV Show into a real-life experience. With very selective choice of grounds, real screenwriting of the experience, and labelling of the grounds, under licensed products, etc., everything is there to offer a full experience for fans of the show and for those who are just camping lovers!

Premium indoor park, exclusive movie theatre experience, ecologically responsible outfits and accessories that invite us to travel, a brandnew magazine taken straight out of a successful News broadcast section and an under license camping grounds affiliated network… It seems that TF1 Licences goes where you don’t expect them to work on unique and prestigious projects.

** Source : Médiamétrie – Médiamat – jan-may 2021 – Case TFOU