TOTAL LICENSING
A Taste of Freedom with TF1 Licences It’s Summer and one noticeable pandemic aftermath is the need to go out, taste a bit of freedom and explore away from home activities. As always, TF1 Licences is surfing the wave with news that fits right in! As announced last May, TF1 Licences has been working with IPE to create a brand-new experience with “Les Hoofs de TFOU”. A leader case targeting a young audience, TFOU achieved 34% audience share among kids aged 4-10 kids between January and May 2021* A must-see show for children every morning on TF1,TFOU and its “Hoofs” crew are being brought to life in a new and ambitious concept, immersing the public in the fun and crazy world of the programme: TFOU Parc! The result of a collaboration with family leisure space designer and operator Indoor Park Entertainment (IPE), and leading independent commercial property company SCC, this new indoor leisure park capitalises on the power and values of the TFOU brand and will deliver a recreational, multi-experience space for the whole family: a surface area of 2600m², 25 activities and
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experiences spread over 5 immersive zones, including the T HOOFS zone and its incredible playground featuring trampoline challenges and towering climbs, or T GONFLÉ, the 100% inflatable world full of twists and turns that covers over 350m² - a first in France! As Yann Geneste, Head of TF1 Licences said, “The opening of TFOU Parc confirms TF1 Licences’ capacity to offer brand new and premium activations to create a unique bound between brands and the public.” Staying with TFOU, some new shows were announced during the press Conference that was held on June 30th. Among them some new brands for TF1 Licences and its partners to look forward to. Gus the Itsy Bitsy Knight, Santiago or
even the much-anticipated Imago, so many new heroes to carry TF1’s partners’ projects! An innovation for one licensed classic property - 50 years after they were born, the Barbapapa family took their first steps on the big screen in “The Barbapapa go green”. While movie theatres are slowly reopening their doors, TF1 Studio and Kinepolis gave people a chance to meet the Barbapapa family. From June 9th to 27th, the little and big ones were able to find a selection of adventures of Barbapapa, Barbamama and their seven children in up to 70 movie theatres. “The Barbapapa go green” is an adventure at the heart of nature, that teaches children to save water and also to save Barbapapa’s and Barbamama’s birth tree. The perfect occasion to increase children’s awareness of sustainability for their first steps in movie theatres. A first in movie theatres for the Barbapapa family orchestrated in collaboration with TF1 Licences, brand agent, and in partnership with TFOU, La Grande Récré, Les Livres du Dragon
