Spotlight on 9 Story

Welcome to Karma’s World!

9 Story presents the story of a young girl finding her voice in the world

Netflix, 9 Story Media Group and Karma’s World Entertainment have recently announced a new CG animated series, Karma’s World, created by multi-award-winning American rapper, actor, producer, entrepreneur and philanthropist Chris ‘Ludacris’ Bridges. The 40 x 11 minute episode series for children ages 6-9 is a coming of age story about a young Black girl finding her voice and using it to change her world — originally inspired by Chris’s oldest daughter Karma. The series is produced in partnership with 9 Story’s Oscarnominated, Dublin-based studio Brown Bag Films and its Emmy Award-winning Creative Affairs Group as well as Karma’s World Entertainment, Chris Bridges’s production company. Karma’s World follows 10-year-old Karma Grant, an aspiring musical artist and rapper with big talent and an even bigger heart. Smart, resilient, and deeply empathetic, Karma pours her soul into songwriting, channeling her feelings into whip-smart rhymes with passion, courage and her signature brand of humor. In this series, Karma is only beginning to grasp the incredible emotional power that words and music can have. She doesn’t just want to share her music with the world…she wants to change the world with it! Set to premiere globally on Netflix later this fall, Karma’s World has already built out an impressive roster of licensees, including global partnerships with Scholastic and Mattel. Mattel has the global toy rights for the brand and will be launching a range focused on dolls and doll accessories, styling heads, role play, plush and more with music woven throughout the line. The collection is expected to launch at retailers across the globe beginning fall 2022. Scholastic has secured global publishing rights to the property across all storybook formats. Launching in January 2022 and releasing a second novel in March, the first two original chapter books will serve as companion stories to the Netflix series and bring aspiring rapper and hip-hop artist Karma Grant from the screen to the page. The Scholastic program will also include a picture book co-authored by Chris Bridges and series head writer Halcyon Person, and a guided journal to be published in summer 2022. Representing the brand outside of North America are a network of top tier licensing agents including Retail Monster in the UK, The Wizards in France, TBR The Brand Residence in Germany, Planeta Junior in Spain, Portugal and Italy, License Connection in Benelux, BLA! Boutique Licensing Agency in the Nordics and Eastern Europe, Haven in Australia & New Zealand, and Lotus in Latin America. Deals were secured by 9 Story Brands, 9 Story Media Group’s dedicated brand management and consumer products division.