Total Licensing Summer 2021 issue

Page 79

TOTAL LICENSING

Welcome to Karma’s World! 9 Story presents the story of a young girl finding her voice in the world Netflix, 9 Story Media Group and Karma’s World Entertainment have recently announced a new CG animated series, Karma’sWorld, created by multi-award-winning American rapper, actor, producer, entrepreneur and philanthropist Chris ‘Ludacris’ Bridges.The 40 x 11 minute episode series for children ages 6-9 is a coming of age story about a young Black girl finding her voice and using it to change her world — originally inspired by Chris’s oldest daughter Karma. The series is produced in partnership with 9 Story’s Oscarnominated, Dublin-based studio Brown Bag Films and its Emmy Award-winning Creative Affairs Group as well as Karma’s World Entertainment, Chris Bridges’s production company. Karma’s World follows 10-year-old Karma Grant, an aspiring musical artist and rapper with big talent and an even bigger heart. Smart, resilient, and deeply empathetic, Karma pours her soul into songwriting, channeling her feelings into whip-smart rhymes with passion, courage and her signature brand of humor. In this series, Karma is only beginning to grasp the incredible emotional power that words and music can have. She doesn’t just want to share her music with the world…she wants to change the world with it! Set to premiere globally on Netflix later this fall, Karma’s World has already built out an impressive roster of licensees, including global partnerships with Scholastic and Mattel. Mattel has the global toy rights for the brand and will be launching a range focused on dolls and doll accessories, styling heads, role play, plush and more with music woven throughout the line. The collection is expected to launch at retailers across the globe beginning fall 2022. Scholastic has secured global publishing rights to the property across all storybook formats. Launching in January 2022 and releasing a second novel in March, the first two original chapter books will serve as companion stories to the Netflix series and bring aspiring rapper and hip-hop artist Karma Grant from the screen to the page. The Scholastic program will also include a picture book co-authored by Chris Bridges and series head writer Halcyon Person, and a guided journal to be published in summer 2022. Representing the brand outside of North America are a network of top tier licensing agents including Retail Monster in the UK,The Wizards in France, TBR The Brand Residence in Germany, Planeta Junior in Spain, Portugal and Italy, License Connection in Benelux, BLA! Boutique Licensing Agency in the Nordics and Eastern Europe, Haven in Australia & New Zealand, and Lotus in Latin America. Deals were secured by 9 Story Brands, 9 Story Media Group’s dedicated brand management and consumer products division.

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Articles inside

Latin America News

18min
pages 109-113

The Licensing International Page

3min
pages 126-127

Legally Speaking

4min
pages 124-125

Roundtable - Navigating a Covid World

42min
pages 115-123

Netflix joins direct-to-consumer boom

2min
page 114

The Enduring World of Ayrton Senna

10min
pages 106-108

The Voice from Colombia

6min
pages 104-105

Brazil Overview

3min
page 103

Betty Boop - Queen of Cartoons

12min
pages 96-99

The importance of Sustainability

10min
pages 100-102

Licensing in Korea 2021

6min
pages 94-95

Experiences are finally back

8min
pages 91-93

Classics are On Trend

3min
page 87

The Baby Club - a club for all

5min
page 86

Dr Seuss - a beloved brand

4min
pages 84-85

Licensing Expo Virtual - Preview

20min
pages 74-78

India - Current Licensing Trends

12min
pages 80-83

A Taste of Freedom with TF1 Licences

5min
pages 72-73

Spotlight on 9 Story

2min
page 79

Moonzy: 10 Billion View and Counting

3min
pages 70-71

Withit Celebrating 30 Years

3min
pages 68-69

ViacomCBS spotlight

6min
pages 66-67

The Growing World of Guru Studios

6min
pages 64-65

Maya the Bee is buzzing

3min
pages 62-63

MIPCOM and MIP Junior Preview

2min
page 61

Cover Story: CTC Media

6min
pages 58-60

The Pandemic Aftermath

2min
page 55

Memories of Eric Carle

5min
pages 56-57

Care Bears lead up to 40 years

12min
pages 50-54

Expanding Program for Steven Rhodes

3min
pages 48-49

Pokemon’s 25th

5min
pages 46-47

How The Toniebox is helping children

3min
pages 42-43

Continuing growth for Beyblade

2min
pages 32-33

Olive Oyl repositioned

5min
pages 36-38

What can retailers learn from LEGO

8min
pages 21-25

The World of Boat Rocker

3min
pages 30-31

Interview: Robert Marick, MGM

8min
pages 26-29

El Ocho Update from Spain

6min
pages 39-41

Global news

18min
pages 10-20

Exquisite Gaming

2min
pages 34-35
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