tothepoint workplace environments
hi
about us
Our ethos, as our name implies, is all about clear, concise communication. This has real value in today’s business environment, where organisations are constantly competing for attention in an increasingly crowded marketplace. We help our clients differentiate themselves through innovative branding and marketing materials that provide real business benefit.
• Design
Consultancy established in 1991 • Independently owned • 12 full-time staff • Top 100 UK design consultancy • Clients range from start-ups to corporates • We consider the environment in all that we do
creating personalities
We bring personality to workplace environments that embody our clients’ individual values, aspirations and character. We create spaces that help to inspire staff, stimulate creativity, inform and excite visitors. The following are examples of work we’ve created for just a few of our clients, all with very different brands. They range from stylish to funny, conservative to artisan. Let us bring personality to your space. Call Simon or Kevin for an initial meeting to discuss your needs.
Case studies CBRE News Logistics Newsprinters Transport Systems Catapult Yahoo!
CBRE
Q A
How did we brand the new UK head office of the world’s largest real estate company, to reflect its stature and positioning in the marketplace?
By practising the art of ‘less is more’. An exercise in ultimate restraint was essential in order to create an environment that exuded quality and gravitas.
making an entrance / signage
exterior signage / interior lumisty signage / animated lighting installations
visit: iColour Tiles animated lighting
wayfinding / glass manifestations / wall graphics
Yahoo!
Q A
How did we invigorate the interiors of Yahoo!’s global locations whilst reinforcing the brand and providing a sense of regional pride?
By providing thought provoking solutions that either highlight inspirational regional traits or Yahoo!’s core business USP, ‘choice’.
Rolle headquarters
news war vs peace
detail of image to the right
movies super hero vs super villain
detail of image to the right
lifestyle flats vs heels
detail of image to the right
finance bull vs bear
detail of image to the right
Paris interior graphics
Transport Systems Catapult
Q A
How did we enable Transport Systems Catapult to convey to stakeholders and businesses the importance of intelligent mobility to the economic growth of the UK?
By creating a bold ‘IM’ campaign that raises awareness of the phrase and benefits of intelligent mobility to the travel systems sector..
Transport Systems Catapult
creating vibrant workspace environments
brand wall vinyls storyfor graphic impact
glass manifestations for health and safety and graphic impact
messaging and information graphics
Newsprinters
Q A
How did we instil a sense of pride for staff and independence for News International’s new automated, multi-million pound print manufacturing plants? Through a culture change programme that included workshops with staff and management, naming, identity creation and development of the brand, from print to the innovative workplace environment.
wall graphics
signage
signage / wall graphics / canvases
News brand Logistics story
Q A
How did we improve the working environment for News Logistics new office space whilst reinforcing their core service, values and mission statements?
By creating a core concept that reflected getting from A to B through a strong visual language that added dynamism, colour and humour.
brand story
brand story
brand story
for further information
Simon Hutton Managing Director simon@tothepoint.co.uk Kevin Cox Creative Director kevin@tothepoint.co.uk tothepoint 5 Maidstone Buildings Mews, 72-76 Borough High Street, London, SE1 1GN, UK t +44 (0)20 7378 6999 f +44 (0)20 7378 7399 www.tothepoint.co.uk
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