tothepoint finance
hi
about us
Our ethos, as our name implies, is all about clear, concise communication. This has real value in today’s business environment, where organisations are constantly competing for attention in an increasingly crowded marketplace. We help our clients differentiate themselves through innovative branding and marketing materials that provide real business benefit. • Design
Consultancy established in 1991 • Independently owned • 12 full-time staff • Top 100 UK design consultancy • Clients range from start-ups to corporates • We consider the environment in all that we do
our offer
Our branding experience and digital media expertise guarantees a consistent local and global presence, reaching, informing and ultimately influencing your audience, whether internal or external.
From a simple identity and web presence to corporate interactive and video presentations, we provide technologically appropriate solutions, designed to excite, clarify and strengthen your message, ensuring you get the results you want.
EFG Asset Management
Q A
How did we differentiate a division of a traditionally conservative financial institution whilst keeping it on brand?
By creating unique graphic iconography and design principles that reflected the core strengths and aspirations of the business division.
first impressions
quarterly review
invest magazine
creating a literature hierarchy
corporate folder
powerpoint presentation
honeycomb / a structure that provides maximum strength
data visualisation and powerpoint
Legal & General
Q A
How did we help Legal & General Investment Management communicate its core services more clearly to its varied clients and audiences?
By designing and producing materials that are specifically targeted to its particular needs whilst also reflecting the strength and stability of the organisation.
core services brochure
fund brochures
Pevara
Q A
How did we name, brand and market a completely new and niche financial software product within a highly competitive international marketplace?
By creating a memorable name with meaning, a brand that sets it apart from the competition and then carrying this through both print and screen based channels.
a name with meaning
literature
website
digital media
Q A
How do we determine what form of digital media will meet your needs best and achieve maximum return on investment?
By having dialogue, understanding your sector, your audience and the competitive landscape, we ensure the medium suits the message.
website examples
For further information and to view websites, click each box below
1. Palazzo Dorottya
2. Matter PR
3. Impact World
4. Better Bankside
5. CLS Bank
6. 3DReid
7. Montagu
8. Warwick Avenue
motion graphics examples
For further information and to view these in action, click each box below
1. Showreel
2. Informa
3. Eurostop
4. Moneycorp
5. Newsprinters
6. British Science Association
7. The Technology Partnership
8. Sean Hanna
for further information
Simon Hutton Managing Director simon@tothepoint.co.uk Kevin Cox Creative Director kevin@tothepoint.co.uk tothepoint 5 Maidstone Buildings Mews, 72-76 Borough High Street, London, SE1 1GN, UK t +44 (0)20 7378 6999 f +44 (0)20 7378 7399 www.tothepoint.co.uk
25
thank you