COLLEGE OF
BUSINESS
Learn … to make a difference. These are important words today, and they represent how Kutztown University’s College of Business is responding to today’s opportunities and challenges. We develop thoughtful, creative business leaders who lead with expertise, style, character and integrity.
The ability to think strategically is essential in
business schools will invest as much in your
today’s complex business world. Learning the skills
development as a leader. Kutztown graduates business
needed to comprehend ideas and issues, how to
professionals who deliver high quality performance
place them in proper perspective and context, and
and value over a lifetime for themselves, their
then how to form and articulate views offers you a
organizations and their communities.
tremendous advantage. Success in today’s challenging global economy requires a solid academic foundation, and few
With a degree from the College of Business, there is no limit to what you will accomplish in the business world!
I chose
K U T Z TOW N
C O R Y A R M S T R O N G ’ 13 , Accounting major “Kutztown University has a beautiful campus, great faculty members willing to help and plenty of activities and events of interest. I plan to be the head
of an Accounting Department for a major corporation someday, and my KU education will get me there.”
MAKING A
G L O B A L I M PA C T
The College of Business provides an exceptional
and enjoy contemporary classroom and
education that will prepare you for the rigors of the
laboratory space. We have outreach programs
marketplace or the demands of graduate education.
encouraging cooperation, sustainability and social
We will teach you how to participate effectively in
entrepreneurship. And our faculty members
an interdependent, technology-driven world —
engage in research that reflects how the world does
offering a business education in an environment that
business today.
stimulates engagement with ideas, each other, and the world around you. Our students are active in clubs and organizations, receive professional career counseling and advising,
We are committed to the highest standards of teaching and business practice and provide our students with a comprehensive business curriculum. Kutztown graduates set themselves apart with
“It’s important to transfer real-world business knowledge to students. Our smaller size not only means smaller class sizes, but the opportunity to get to know faculty and develop learning relationships impossible at larger schools. My students work with me on research projects and help write and present work at professional meetings.” John Walker, faculty member, Finance
professional work experience gained through
some of the world’s largest organizations. KU faculty
internship opportunities and study abroad programs.
are experts in their fields and bring this experience to
They compete strongly in a changing job market and
class each day.
are ready to lead in their careers. DEGREE PROGRAMS Experienced Professors Our faculty is diverse, well educated and experienced. Faculty members have started and run successful businesses, been consultants to leading worldwide companies, and held senior leadership positions in
Accounting Finance Management Marketing Leisure & Sport Studies
Learn more @ cob.kutztown.edu
PROGRAM
OFFER INGS
MANAGEMENT • Bachelor of Science in Business Administration —Management 610.683.4580 www.kutztown.edu/Management
ACCOUNTING • Bachelor of Science in Business Administration — Accounting 610.683.4580 www.kutztown.edu/Accounting Students graduating in accounting have the opportunity to become professional accountants. All businesses and organizations require accounting. KU graduates obtain positions with accounting firms, corporations or governmental agencies. Students’ business courses and general education classes prepare them to contribute to the overall success of any business. Classes in the accounting major include subjects such as managerial accounting, financial accounting, cost accounting, accounting information systems, federal and state taxation, and auditing. FINANCE • Bachelor of Science in Business Administration — Finance 610.683.4580 www.kutztown.edu/Finance Students majoring in finance study how businesses, financial institutions, individuals and the government raise and invest capital to achieve their goals. Coursework focuses on the practical application of financial theory and incorporates a global perspective. Through the Applied Investment Management (AIM) program, top students gain hands-on investing experience by managing a portion of the university’s endowment portfolio. Graduates are prepared for entry-level positions in corporate finance, banking, security analysis, personal financial planning and government.
Business leaders today must be equipped for rapid changes. KU management majors are prepared to lead in a variety of settings including careers in general management, operations, human resources, consulting and logistics management. After completing business core courses, management majors take required courses in organizational behavior, business strategy, and business and society. Elective classes are offered, including human resource management, labor relations, supply chain management and small business management. MARKETING • Bachelor of Science in Business Administration — Marketing 610.683.4580 www.kutztown.edu/Marketing Marketing entails satisfying needs with goods and services. In today’s rapidly changing and competitive business environment, marketing to consumers and businesses is dynamic and ever changing. Course offerings cover a broad spectrum of topics, skills and knowledge in marketing. Kutztown graduates have gone on to successful careers in sales, research, promotion, retailing, advertising, public relations, consulting and entrepreneurship. ADVERTISING MINOR 610.683.4580 www.kutztown.edu/Advertising Students declaring the advertising minor take a series of classes tailored to that field. Graduates have gone on to successful careers at some of the world’s largest advertising agencies. Notes: This minor is not available to marketing majors. Before declaring this minor, completion of the seven business core courses with a 2.0 GPA or higher is required.
DEPARTMENT OF SPORT MANAGEMENT • Bachelor of Science in Leisure and Sport Studies 610.683.4370 www.kutztown.edu/SportManagement
ECONOMICS MINOR 610.683.4580 www.kutztown.edu/Economics Economics is the study of the use of limited resources in producing goods and services that meet the needs of consumers, businesses and governmental agencies. The economics minor is available to students earning a major in business or any other subject. Students take required courses in principles of economics and intermediate economic theory and two electives. CERTIFICATE OF RECOGNITION • Certificate in Logistics and Supply Chain Management 610.683.4580 The College of Business offers a program leading to a certificate in logistics and supply chain management. This is a career field in the global economy that is growing rapidly, particularly in the Mid-Atlantic. It encompasses the business activities of sourcing, procurement, conversion into product or service, and distribution. An internship in logistics is strongly recommended.
The exciting world of sport and athletics provides career options at a number of levels for graduates prepared to meet the profession’s expanding opportunities and challenges. With a degree in Leisure and Sport Studies (LSS), students are prepared to enter the fields of professional sport team management, facility management, sport product marketing and sales, event management, sport tourism, athletic administration, and management of wellness and fitness facilities. LSS majors will have the option to pursue either a minor of their choosing or a specialization in sportrelated fields such as coaching or fitness and health promotion. All LSS majors are required to complete an internship in their area of specialization. The Coaching/Athletic Administration specialization is accredited by NCACE (National Council for Accreditation of Coaching Education). This program requires a coaching internship in addition to an internship in athletic administration. DEPARTMENT OF PROFESSIONAL STUDIES 610-683-4585 The Department of Professional Studies offers courses that give students insight into various professional organizations, how they operate, and the principles that govern their operation, as well as practical information and skills to bolster their marketability as they enter the work force. These courses were developed with the non-business major in mind.
HONORS PROGRAM AND STUDY ABROAD
The University Honors Program
Honors participants enroll in a curriculum that
The Kutztown University Honors Program provides
brings together students from across the university.
a challenging, individualized and rewarding
They also have access to seminars, peer mentoring,
experience for students who have academically
honors research experiences and internships.
distinguished themselves in high school. The
The culmination of the experience is the thesis
program complements your degree requirements with
presentation at a professional conference, along with
exceptional opportunities for research, field trips and
honors program recognition on a student’s transcript.
professional development. You may also design, with faculty, an independent study course in a field that interests you.
You’ll become immersed in a culture apart from your own while gaining an international perspective on specific areas of academic interest.
Study Abroad
Programs sponsors numerous study abroad programs
A truly global education — the kind that prepares
at destinations such as England, China, Spain,
you for a business career and life success in an
Ecuador, Germany and the Netherlands.
interdependent world — knows no boundaries.
You’ll become immersed in a culture apart from
During your career, you will collaborate with people
your own while gaining an international perspective
and work with companies from around the world, and
on specific areas of academic interest. Our study
there’s no better way to raise your awareness of other
abroad program will transform you personally and
cultures than by living and studying abroad.
give you a clearer view of the world at large.
Kutztown offers exciting ways to expand your academic experience. The Office of International
ADDITIONAL ACADEMIC OPPORTUNITIES
Internships and Career Development
decide on a major, learning about career fields or
Today’s top employers are looking for ambitious
looking for an internship or a job after graduation, the
graduates who have enriching experiences outside
center’s knowledgeable staff members provide you
the classroom in addition to a high-quality academic
with the information and opportunities you need to
background. At Kutztown, you get both. Kutztown
gain a step-up in the job market.
students intern at Fortune 500 companies, newly
Another option Kutztown provides is the
established entrepreneurial ventures, non-profits
opportunity to intern at the Small Business
and everything in between. Internships are located
Development Center (SBDC). This on-campus facility
across the region, as well as in Philadelphia and
offers the chance to work with local entrepreneurs
New York City.
who are beginning their own business. Here you are
Your first step will be Kutztown’s Career Development Center. Whether you are trying to
able to apply the knowledge you received in your classes to a real-world setting. You can also work with
existing businesses: assisting with everything from the
them with additional insight into a foreign culture and
creation of a marketing plan to financial projections
assists students seeking careers with international
through the use of our Financial Management
companies or targeting multi-lingual consumers in
system. The center’s experienced team of consultants
the United States. Another option is to minor in an
and MBA graduate students will provide fresh
area closely related to your major to expand your
perspectives to each case.
knowledge base.
Dual Major and Minor Programs Students with interests in more than one area may want to consider declaring a dual major. By combining two majors, a student graduates with qualifications to excel in a variety of careers. Consider the possibilities: marketing and professional writing are excellent preparation for a career in public relations. Finance and mathematics will prepare you to become a certified financial planner. Declaring a dual major may require attending Kutztown for an additional semester or two. Declaring a minor is similar, though it requires fewer additional courses. A modern language minor is popular for many students, because it provides
UNIVERSITY MINOR PROGRAMS Advertising Anthropology Biology Biochemistry Chemistry Computer Science: Information Technology, Software Development Crafts Criminal Justice Economics Electronic Media Geography: Environmental, Planning Geology German Communication & Culture History Industrial-Organizational Psychology
International Studies Literature Marine Science Mathematics Multicultural Studies Music PA German Studies Philosophy Physics Political Science Professional Writing Psychology Public Administration Public Relations Social Work Sociology Spanish Speech Communication Women’s Studies
Virtual Tour Take our online virtual tour to learn about KU’s campus
@ tour.kutztown.edu Admissions Office Contact Information admissions.kutztown.edu (610) 683-4060 (877) 628-1915 (toll free in PA and NJ) Email: admission@kutztown.edu
Kutztown University of Pennsylvania P.O. Box 730, Kutztown, Pennsylvania 19530 (610) 683-4000, TDD (610) 683-1315 or (610) 683-4499
www.kutztown.edu