TNA EATS @ Cradle Boutique Hotel: Chef Sam Interview Why Every Hotel Needs an Upsell Tool for the Month of Love Meetings Africa 2025: Let’s Meet Africa
Editor’s Letter
Welcome to this month’s edition of Tourism News Africa, where we celebrate the theme of “Upselling the Love Experience: Romantic Retreats.” As we embrace February, a month synonymous with love and connection, we encourage you to explore the myriad ways to heighten romantic experiences across our beautiful continent.
In our first feature, Chris Midgley discusses the importance of aggressive marketing for South Africa, particularly in the lead-up to Meetings Africa 2025. With the excitement surrounding this key event, we have a unique opportunity to showcase our stunning destinations to both domestic and international audiences. Together, let’s ensure that the charm and allure of South Africa resonate far and wide.
Next, we’re transported to the breathtaking landscape of Tanzania, “Truly Terrific Tanzania.”
From the majestic Serengeti to the serene shores of Zanzibar, Tanzania promises an unforgettable adventure for those seeking romance amid nature’s wonder. This piece is a must-read for anyone considering an escape to this stunning destination.
Rounding out our features, we delve into the significance of upselling tools for hotels during this romantic season. Discover how thoughtful enhancements can elevate guest experiences, turning a simple getaway into a cherished memory.
As you dive into these articles, we hope you find inspiration to explore new destinations and elevate your offerings for loved ones. Let’s embrace love and connection in all its forms, ensuring that every romantic retreat becomes an unforgettable journey.
Happy reading!
Warm regards,
Derek Martin Editor
Beyond the Big Five: Unique Wildlife Encounters in Africa
When we think of travelling throughout Africa, visiting a game reserve, national park or going on safari, is often the first thing we think of. With the wish or hope of seeing the “Big Five” (lion, leopard, elephant, buffalo, and rhino) in their natural habitats, being high on most tourists itinerary. However, our beautiful continent is home to an incredible, diverse range, of wildlife that extends far beyond the famous Big Five. Here are some unique wildlife encounters that make Africa a paradise for nature lovers.
1. Mountain Gorillas in Rwanda & Uganda
Arguably one of the most awe-inspiring wildlife experiences in Africa, is trekking through misty forests to see endangered mountain gorillas. In Rwanda’s Volcanoes National Park and Uganda’s Bwindi
Impenetrable Forest, visitors can observe these gentle giants up close in their natural habitat.
2. Whale Sharks in Mozambique
To experience the world’s largest fish, all you need to do is head to the charming, fisherman’s village Tofo Beach on the east coast of Mozambique. Here you can experience the thrill of swimming alongside these gentle giants in crystal-clear waters. For marine wildlife enthusiasts, this is truly a once-in-a-lifetime experience.
3. African Wild Dogs in Zambia, Botswana & South Africa
African wild dogs are rare and highly intelligent predators. They are sometimes referred to as painted wolves, or Cape hunting dogs, and are unfortunately one of the world’s most endangered mammals. African wild dogs are highly successful hunters due to their efficient pack coordination, endurance, and strategic hunting techniques. Their ability to work as a team and their stamina give them an edge in hunting compared to other predators. The best places to see them include Zambia’s South Luangwa National Park, Botswana’s Okavango Delta, as well as at the Vikela Kruger Conservation Experience, Set in the Greater Kruger National Park in South Africa where conservation efforts are helping to protect these endangered animals.
4. Pangolins in Namibia & South Africa
The elusive pangolin is one of the hardest animals to spot in Africa. These nocturnal, armour-plated mammals can be found in select reserves in Namibia and South Africa.
To give yourself the best chance of seeing these amazing creatures, try a guided night safaris to increase the chance of a rare sighting.
5. Flamingos in Kenya & Tanzania
If you are lucky enough to visit Lake Nakuru in Kenya or Lake Natron in Tanzania, you will be able to witness thousands of flamingos who turn the landscape pink. These lakes provide a stunning backdrop for birdwatchers and photographers looking for their next African adventure.
6. Lemurs in Madagascar
The island of Madagascar is home to a number of unique wildlife found nowhere else on Earth. One of the most fascinating facts about the island is that it is home to over 100 species of lemurs. From the dancing sifakas to the nocturnal aye-ayes, these primates make a trip to Madagascar an unforgettable adventure.
While the Big Five will forever remain iconic, it is important to remember that Africa offers an abundance of extraordinary wildlife experiences. Whether you are inland, or on the coastline, these encounters provide deeper insight into the continent’s rich biodiversity and showcase just how much Africa has to offer.
Jonty Bruggen News Correspondent
Why Every Hotel Needs an Upsell Tool for the Month of Love: A Guide for Hoteliers
As February rolls around, love is definitely in the air. Couples everywhere are looking to escape the everyday hustle and bustle to celebrate their relationship in a memorable way. For hotels, this is a golden opportunity to enhance guest experiences while also boosting revenue. Enter the Trevpar upsell tool—an essential resource that can help hoteliers not just meet expectations, but exceed them during this romantic month.
Maximize Revenue Potential
Let’s be honest: the month of love is lucrative for hotels. Couples are actively searching for the perfect getaway, and they’re often willing to invest in special experiences. An upsell tool makes it easier for hotel staff to suggest delightful extras. Imagine a couple checks in and is offered a romantic room upgrade complete with champagne and chocolates. Or how about a candlelit dinner package at your on-site restaurant? By presenting these attractive options at prime moments before arrival, you can turn a simple reservation into an unforgettable experience, all while directly enhancing your bottom line.
Personalisation is Key
In today’s hospitality landscape, personal touches mean everything. With the right upsell tool, hotels can gather and analyse guest data to craft personalized offers. For instance, if a couple stayed last year and mentioned they loved a specific type of wine, your upsell tool could alert your staff to offer a tailored “wine and cheese” package during their next stay. Those personalized experiences not only make guests feel cherished but also encourage them to return time and again.
Elevate the Guest Experience
Creating memorable experiences is at the heart of hospitality, and giving guests the option to book extras before their arrival can greatly enhance their stay. Imagine this: a couple plans their romantic getaway and has the opportunity to customize their experience in advance. With a simple click on our system, they can choose from curated romantic packages that include options like in-room rose petal arrangements, a chilled bottle of wine, spa treatments for couples, or a private candlelit dinner.
By allowing guests to pre-book these thoughtful touches, you not only enhance their anticipation and excitement but also ensure that everything is perfectly arranged for them upon arrival. This ability to personalize their experience helps transform an ordinary stay into something truly magical, creating cherished memories that they’ll be eager to share long after their departure. Empowering guests to make these choices ahead of time not only boosts their satisfaction but also drives additional revenue for your hotel.
Ease of Use for Your Team
One of the best aspects of modern upsell tools is how user-friendly they are. Many integrate smoothly with existing property management systems, allowing your staff to access guest information and suggest relevant upsells effortlessly. With minimal training, your team can confidently accept or reject upgrades before check-in or when guests inquire about services. This ease of use means that upselling feels like a natural part of your service rather than a forced sales tactic.
Build Lasting Relationships
Successful upselling isn’t just about making a one-time sale; it’s about building relationships. When guests feel valued and catered to, they’re more likely to return and recommend your hotel to others. By enhancing their stay through thoughtful upsells and personalized service, you’re not just giving them a place to stay—you’re creating a home away from home. It’s these small gestures that turn first-time visitors into loyal customers.
Monitor and Refine Your Success
An effective upsell tool provides valuable insights into your performance. You can track metrics such as conversion rates for upsell offers and the types of packages that resonate most with guests. This data allows you to refine your strategy continuously, ensuring that you’re always one step ahead. For instance, if you find that couples love your spa packages, you can highlight those more prominently in your offerings during the month of love and beyond.
Conclusion
In conclusion, embracing an upsell tool is essential for any hotel looking to thrive during the month of love. Not only can it significantly boost revenue, but it can enhance the overall guest experience in ways that lead to satisfaction and loyalty. As you prepare for this romantic season, think about how you can leverage upselling to create unforgettable moments for your guests. After all, love is about connection—and what better way to connect with your guests than by making their stay as special as the one they’re celebrating?
This Valentine’s Day, let your hotel be the destination for lovebirds—and watch both your guest satisfaction and profits soar!
T Meetings Africa 2025: Lets Meet Africa
he end of January 2025 saw the official countdown to Meetings Africa 2025 begin. With less than a month to go and excitement building, the official media launch event was held at the Johannesburg Stock Exchange (JSE). The event, hosted by South African Tourism, in partnership with Gauteng Tourism Authority, Johannesburg Tourism company and the Sandton Convention Centre will take place from 24 to 26 February 2025, at the Sandton Convention Centre in Johannesburg.
This 2025 edition of the Meetings Africa event holds perhaps even greater significance, not only for South Africa, but the African continent as well. November 2025 will see the G20 Summit being held on the African continent for the first time, in various locations throughout South Africa.
The Meetings Africa panel opened the media briefing with some statistics that show just how important the tourism and hospitality sectors are to South Africa. Some of the statistics shared were as follows:
The 2024 edition of the Meetings Africa event had a direct economic impact of R145 million, with an additional indirect impact of R275 million, bringing the total contribution to South Africa’s economy to R420 million.
The 2023 edition of the Meetings Africa event contributed R388.5 million to the South African economy, with R133.9 million directly and R254.5 million indirectly injected into the economy.
The 2025 edition of the Meetings Africa event will be the 19th year that this event has taken place, and is absolutely critical to boosting the Meetings, Incentives, Conferences, and Exhibitions industry (MICE) across our continent continent.
There are more than 40 different countries already confirmed with registered delegates
South Africa’s Minister of Tourism, Honourable Patricia de Lille, highlighted the event’s role in linking African business events, business owners and governments with influential international buyers and partners. Her keynote address noted that
“Meetings Africa 2025 aims to continue to spotlight Africa’s diverse destinations and unique offerings for business events by unlocking Africa’s Opportunities Through Quality Connections. The event serves as a platform for business deals, knowledge sharing, and cross-sector partnerships, with a strong emphasis on enabling meaningful networking opportunities to support industry growth,”
Mlungisi Mabaso, acting Mayor of the City of Johannesburg, echoed these thoughts saying:
“As a city of a thousand hellos, we are the beating heart of business connections for South Africa and the continent. Events like Meetings Africa not only attract visitors to our shores, but they also help the residents of our city and country by creating economic opportunities that generate jobs, boost our township economy, and grow our already solid reputation as a premier business hub for the continent”
During the media launch event, a panel discussion featuring key industry leaders, including, Nombulelo Guliwe, CEO of South African Tourism; Barba Gaoganediwe, Head: Destination Marketing and Communication at the Gauteng Tourism Authority; Rick Taylor, CEO of The Tourism Company; Glenton De Kock, CEO of Southern African Association for the Conference Industry (SAACI) as well as Gwen Ncube: Director for Stakeholder Relations at Small Tourism Enterprise Association (STEA) focused on the importance of harnessing the power of business events for the benefit of the entire African continent.
Senior Media Correspondent for Tourism News Africa, Chris Midgley was able catch up and interview the Minister of Tourism, Honourable Patricia de Lille, or “Aunty Pat” as she has become affectionately known in the South African political world, after the media briefing. What was made clear by the minister was that the time for action is now, it is not the time for us to simply continue to talk about what we want to be doing.
“We HAVE TO go out there and aggressively market our country more!”
Listine to the full interview here - Click Here
While Meetings Africa 2025 promises to help create quality connections while promoting inclusive economic growth, as well as the bringing of the public and private sectors together, the minister herself has shared her promise to the country and continent, the time for action is now.
Chris Midgley News Correspondent
Truly Terrific Tanzania W
hen considering your next holiday and trip through Africa, I highly recommend Tanzania, it is truly terrific.
A land of stunning natural beauty, diverse wildlife, and rich cultural heritage, makes Tanzania an amazing destination for tourists from all over the globe. From its rolling grasslands teeming with wildlife to some of the most pristine beaches you will ever see together with ancient historical sites, Tanzania offers something for everyone.
Here are some of the best must visit parts of the country that best showcase the countries unparalleled charm.
Serengeti National Park
First up is Serengeti National Park, A UNESCO World Heritage Site, and home to the annual Great Migration, where you can see nearly 2 million wildebeests, zebras, and antelope traverse the plains in search of greener pastures. They are however followed closely by predators like lions (one of the largest populations in Africa), cheetahs, and hyenas, as well as over 3000 crocodiles in the rivers that they cross. As a visitor you can embark on game drives, hot air balloon safaris, or even guided walking tours to experience the raw beauty and untamed wilderness of the Serengeti. I would however advise that if you are visiting Tanzania to see the Great Migration, there is no guarantee you will be in exactly the right spot at the right time, and the area can be very busy and often crowded with a flood of game drive vehicles.
Mount Kilimanjaro
Mount Kilimanjaro is Africa’s highest peak, standing at a breathtaking 5,895 meters tall. Kilimanjaro is a is a magnet for adventurers and nature enthusiasts offering a range of hikes, mountain climbing and trekking routes that vary in difficulty, making it accessible to both seasoned climbers as well as beginners. The ascent to the summit takes you through a number of diverse ecosystems: from lush rainforests and alpine meadows, to barren volcanic landscapes,
culminating in truly breathtaking views from the summit.
Zanzibar Archipelago
Possibly the most well-known part of Tanzania to tourists, Zanzibar is best known for its powdery white sand beaches, turquoise waters, and rich history. Simply put, Zanzibar is a tropical paradise. When visiting the island, be sure to visit Stone Town (which is also a UNESCO World Heritage Site), boasts a labyrinth of narrow streets, bustling markets, and historic buildings that reflect a blend of Arab, Persian, Indian, and European influences.
There is also the Spice Route tours offers an immersive experience where visitors can explore spice plantations and learn about the cultivation of cloves, cinnamon, nutmeg, and other spices that have shaped Zanzibar’s history and economy. If you are into cooking and flavour, you may even get the chance to cook with these spices, with the local who are always keen to share their traditional recipes.
Zanzibar also offers world-class snorkelling, scuba-diving, coaral reefs, marine protected areas as well as dhow sailing excursions, making it a haven for beach lovers and marine enthusiasts. If you are after a more relaxing experience, you can enjoy a massage on the beach, spa treatment in your hotel or even a cocktail whilst enjoying the view of the Indian Ocean.
Ngorongoro Crater
The Ngorongoro Crater (sometimes referred to as Africa’s Eden) is a true wonder of nature. This massive volcanic caldera is home to a dense concentration of animals, including the Big Five (lion, elephant, leopard, rhino, and buffalo). The lush crater floor is dotted with lakes, swamps, and savannahs, creating a unique ecosystem that supports an estimated 25,000 animals. A game drive here guarantees unforgettable encounters with wildlife.
Lake Manyara National Park
Nestled at the base of the Great Rift Valley escarpment, Lake Manyara National Park is renowned for its tree-climbing lions and vast flocks of flamingos. The park’s diverse habitats, including groundwater forests, grassy plains, and alkaline lakes, make it a haven for birdwatchers and nature lovers. There is also canoeing on the lake or exploring the treetop walkway adding a unique perspective to this enchanting destination.
Selous Game Reserve
For those seeking a more off-the-beatenpath adventure, the Selous Game Reserve in southern Tanzania offers an unspoiled wilderness experience. As one of the largest faunal reserves in the world, Selous is far less crowded than many of the other national parks and game reserves, providing a tranquil setting that is able to be explored by boat, on foot, or in a 4x4. The Rufiji River, flowing through the reserve, is the main focal point for any wildlife viewing, especially crocodiles, hippos, and waterbirds.
Mafia Island
Lastly, there is Mafia Island, a lesser-known gem, but a true diver’s paradise. Part of the Mafia Archipelago, this island is surrounded by some of the most vibrant coral reefs that all form part
of the Mafia Island Marine Park. These waters are teeming with marine life, including whale sharks, which can be seen between October and March.
The tranquil atmosphere and untouched beaches also make it an ideal escape for those looking to unwind, and escape to a more quiet piece of paradise.
Tanzania’s diverse attractions offer an unparalleled travel experience. Whether you’re seeking thrilling wildlife encounters, cultural immersion, or serene landscapes, Tanzania promises to leave you with memories that last a lifetime. With its warm hospitality and natural wonders, it’s no surprise that Tanzania continues to top the list of must-visit destinations for travellers worldwide. Tanzania is truly terrific
Chris Midgley News Correspondent
Solo Travel Through Africa. Best Destinations for Adventurers
With February being the month of love, and much of the focus falling on Valentine’s day, little attention is given to those who are comfortably and confidently single, or simply prefer to explore the world themselves before settling down. Solo travel is a thrilling way to explore new cultures, meet people, and experience unforgettable adventures. For single travellers, our beautiful continent offers a diverse range of destinations that promise, excitement, and unique experiences. Whether you seek relaxation, up-close wildlife encounters, or vibrant nightlife, here are some of the top destinations for solo adventurers throughout Africa.
1. Cape Town, South Africa
The Mother City of Cape Town, is a dream destination for all travellers. The city’s iconic Table Mountain and Lions Head offer breathtaking views and hikes for all levels of fitness, while the vibrant V&A Waterfront provides excellent shopping and dining options.
Visitors can explore the city’s rich history at Robben Island, relax on the beaches of Camps Bay, or embark on a delicious wine-tasting tour throughout the Stellenbosch and Paarl region.
Cape Town is known for its welcoming locals and very active nightlife and social scene, making it easy to meet fellow singles or other travellers.
2. Zanzibar, Tanzania
If the perfect blend of relaxation and culture is more your thing, Zanzibar is the perfect destination. The island boasts pristine beaches, crystal-clear waters, and historic sites like Stone Town which is a UNESCO World Heritage Site. The island’s rich history, influenced by Arab, Persian, and European traders, makes it an exciting place to explore. Snorkeling, spice tours, and sunset cruises offer the perfect blend of adventure and relaxation.
Discover our full article on Tanzania here
3.Marrakesh, Morocco
Marrakech is a vibrant city which captivates the senses with its bustling souks (a traditional Muslim marketplace), stunning palaces, and deeply rich culture. You will be able to wander through the colourful markets, savour traditional Moroccan cuisine, and visit the stunning Jardin Majorelle. The city’s many riads (a traditional Moroccan home with an indoor garden and courtyard). offer a cozy and social atmosphere, perfect for meeting other like-minded travellers.
4. Victoria Falls, Zambia/Zimbabwe
The Victoria Falls, arguably one of the most breathtaking natural wonders in the world, is an incredible destination for solo travellers. With a height of 108m it is considered the world’s largest waterfall (because of its width and the amount of water that falls over it). Whether you choose to view the falls from Zimbabwe or Zambia, the experience is unforgettable. Adrenaline junkies can enjoy bungee jumping, white-water rafting, or a helicopter ride.
5. Nairobi, Kenya
If you are looking enjoy a mix of wildlife and urban adventures, Nairobi is an exciting mix of both. The Nairobi National Park allows visitors to see lions and giraffes just outside the city centre. The Giraffe Centre and the David Sheldrick Wildlife Trust offer unforgettable encounters with rescued animals. The city’s nightlife and café culture provide ample opportunities to meet new people.
6. Ghana’s Gold Coast
A special mention must go to Ghana, where travellers are always offered a warm and welcoming atmosphere. The historic Cape Coast and Elmina castles provide insight into the country’s history, while the beaches of Busua and Kokrobite offer relaxation and surfing spots. Accra, the capital city, boasts vibrant nightlife, art galleries, and friendly locals eager to share their culture. So this is truly a best-of-both worlds city
What is clear is that Africa is a traveller’s paradise, offering a mix of adventure, culture, and incredible landscapes.
Vuyo Maboe News Correspondent
