SELECTION CRITERIA
DESCRIPTION
1. Economic Impact
Contributes to the Port Douglas Daintree Region.
2. Attracts Visitors
Attracts visitors to the Port Douglas Daintree Region, specifically generating overnight visitor expenditure (OVE).
3. E nhances Destination Profile
Enhances the profile and appeal of the Port Douglas Daintree Region.
4. Fosters Community Pride
Drives social outcomes, including community pride, increased profile of local artists and Kuku Yalanji and Yirrigandji cultural experiences.
5. Financial Sustainability
Demonstrates future growth and long-term financial sustainability.
6. B alanced Year-round Events Portfolio
Contributes to a vibrant year-round and diverse events portfolio, demonstrating regional equity and dispersal.
7. E nvironmental Sustainability
Demonstrates no adverse environmental impacts, and communicates environmental sustainable practices, including the significant environmental and cultural values of the region.
The selection criteria relates to a hierarchy of events. For example, to receive significant support, a Hallmark event would need to meet seven (7) of the selection criteria, while a Major Tourism event would meet five (5) and so on. A pathway of growth will also be offered through this process for regional tourism events to elevate to major and hallmark events.
HALLMARK – 7
MAJOR TOURISM – 5
REGIONAL TOURISM – 3
COMMUNITY – 2
Port Douglas + Daintree Event Strategy 2025
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