Port Douglas Daintree Events Strategy

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PRESENTED BY

(STRATEGIC PARTNERS, ROLE + COLLABORATION) The Port Douglas Daintree Event Strategy provides a cohesive framework for the development of events that will create a long-term, distinctive competitive advantage for the Port Douglas Daintree Region. This will be achieved through a collaborative approach with events, tourism, regional partners and all our local businesses. Please note that growing events and visitation is not restricted to the strategic partnerships identified below.

TOURISM PORT DOUGLAS DAINTREE

LOCAL PARTNERS

• Destination brand + marketing

Douglas Shire Council

• Digital and social media platforms

• Leadership and strategic direction

• Media PR

• Event support (financial + in-kind)

• Sustainable Tourism Leader + Advocacy

• Venue and green space provider

• Marketing support for tourism events

• Event capacity building

• Enhance visitor experience to promote new experiences and build industry capacity

• Event attraction • Event coordinator (civic and Carnivale) • Port Douglas Carnivale Jabalbina Yalanji Aboriginal Corporation • Official Prescribed Body Corporate (PBC) who administers land on behalf of the Eastern Kuku Yalanji people of the Daintree. • Indigenous experience and welcome to country providers • Indigenous input and advice

EVENT STAKEHOLDERS

REGIONAL PARTNERS

Port Douglas Daintree Region Stakeholders

Tourism Tropical North Queensland

• Local event organisers

• Official Regional Tourism Organisation

• Local event sponsors + suppliers

• Destination brand + marketing

• Local tourism operators

• Digital and social media platforms

• Media partners

• Tourism Leader + Advocacy

• Volunteers

• Event attraction

• Local community

• Business events

Major Event Organisers + Sponsors

• Marketing support for select tourism events

• Major Event owners + sponsors • Event suppliers

STATE PARTNERS

NATIONAL PARTNERS

Tourism and Events Queensland • “It’s Live in Queensland” campaign

Tourism Australia including Business Events Australia and Tourism Research Australia (TRA).

• Digital and social media platforms

• Digital + social media platforms

• Destination, Business and Major Event Programs

• Tourism trends

• Target market insights

• Visitor statistics

Queensland Government • Arts Queensland

• Business Events Council of Australia • Business events attraction and marketing.

• National Parks, Sport & Recreation

Port Douglas + Daintree Event Strategy 2025

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