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The Journal for the Tourism Industry
TOURISM Quarter 2 Issue 136 Summer 2008 UK £19.50 Overseas £22.00
MEDICAL TOURISM & TREATMENT ABROAD • THE BRITISH HEALTH & SPA PRODUCT • USING TOURISM FOR WELLBEING • INTERNATIONAL & DOMESTIC CASE STUDIES
People in all the right places
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Amazing Things Happen When You Introduce Your Body To Your Mind.
Editorial Medical Tourism is set to increase visitor spend, with clients wanting de-stressing treatments, or seeking medically approved treatments for health reasons. Mention is made in this journal that these visitors by-pass Britain. As a medical journalist visiting clinics and spas abroad, we don’t take this industry seriously. Abroad, Medical Spas are recommended by doctors as part of a patients’ treatment. Here, we talk of ‘Medi-Spas’, but staff training to European medical standards is lacking. Many therapists in UK have suitable medical training, but spa managers haven’t the knowledge to use their expertise. Those wishing to offer ‘medical tourism’ must become more knowledgeable, or risk draconian regulation. i.e. do brochures mention testing organ donors for rabies (recently found transferable human to human via organ donation) Countries offering transplants are often those where rabies is present. Brochures gloss over emergency provision, and one well-known British spa’s brochure offers a Tarot Card reader as part of their ‘Medical Staff’. Properly handled, there is money and satisfaction to be earned, especially after heart and cancer treatment, in Britain and abroad. Macmillan approves massage as an aid to cancer recovery, and says patients spend on average £2,000+ after ops. Reading this, a German clinic, asked me to advise on tailoring their rehabilitation programmes to British patients. There is nowhere comparable in Britain, although it would be inexpensive to set up.
LaSource offers you the very special experience of total rejuvenation. When you feel stretched by the pressures of daily life, LaSource helps you to reconnect the vital body-mind balance you need to be an effective human being. In a landscape of extraordinary tropical beauty, you have an award-winning spa, a choice of land and water sports, exercise classes, sensuously fine food, and the holistic benefits of yoga, Tai Chi and meditation. It all takes place in an atmosphere of festive camaraderie on perfect Pink Gin Beach. Amazingly, it’s all included.
GRENADA THE AMAZING HOLIDAY
Please call your travel professional or our reservations office at 0870 220 2341 or visit our website
www.theamazingholiday.com
Contents From a Practioner’s Perspective
...........................
2-3
Paul Angelchik M.D., Plastic Surgeon
The Development of Health Tourism in Britain . . . . . . 4 - 5 Stuart Barrow MTS, Public Affairs Manager, VisitBritain
Complementing Medical Therapies . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Angela Powell
The Evolution of a Health Resort
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7
Aviva Pearson MTS, Director of Tourism, English Riviera Tourist Board
Diversitification Opportunities for Farm & Rural Businesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Gary Lord and Robert Collier FTS, Tourism South East
Why are British Patients Travelling Abroad for Treatment? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Keith Pollard, Managing Director, Treatment Abroad
International Case Study: Malta
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10 - 11
Chris Fenech, Director UK & Ireland, Malta Tourism Authority
But unless we become more professional, Government regulation looms. We need to understand the differences between a pampering and a medical spa – then get out there and offer what the client wants. Our NHS is crumbling, private hospitals are full, yet if
International Case Study: Malaysia . . . . . . . . . . . . . . . . . . . 12 - 13
patients need post-operative care, doctors often recommend medical spas abroad, and bypass tour operators. Offer the right product; ensure staff have appropriate medical knowledge to deal with clients here or abroad, and this sector will increase dramatically.
Ignacio Vasallo, Director, Spanish Tourist Office
Verité Reily Collins FTS | Guest Editor
Mohmed Razip Hasan, Director, Tourism Malaysia
International Case Study: Spain . . . . . . . . . . . . . . . . . . . . . . . . 14 - 15
Spa Hotel Development: LaSource, Grenada . . . . . . . . . . . . . 16 Natasha Lewis, Sales & Marketing Manager, AMG
A Brief History of Health Tourism
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17
Roger Withers FTS, Senior Partner, The Tourism Partnership
From the President’s Desk My weekly commute takes me through Heathrow’s T5, largely because BA has decided to stop flights to Aberdeen from Gatwick. So far I have had 5 departures – four without incident and one minor shambles. It reminded me of opening Cliveden twenty two years ago. It was a groundbreaking new concept; we had put together a great team; and we had practiced and trained as best we could. Yet the first week was a shambles as problems we had never dreamt of emerged. It seemed as if nothing could work but within a short time we had worked it all out and the rest as they say is history. T5 is without question a superb building and as it settles down it is becoming a generally good customer experience. What a pity that the experience is spoiled by having to go through security again when transferring airside from international arrival to domestic departure. Surely the whole point of interlining is to avoid such hassles. Spring is finally here. As always in the north it comes late and sudden. One moment too much rain and the next the fields are dry. With it have come our first tourists and early showings indicate numbers holding up well on last year. Spends however seem to be down and it looks like the consumer caution we are seeing on the high street is showing through to tourism spend. Although it is early days yet it looks like the pattern for the year will be running harder to stay still. However with the spring sun warming the ground and a couple of good trips through T5 under my belt I cannot help feeling just a little optimism!
Holidays and the Meaning of Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Graham Wason FTS, Founder, All Being Well
Book Reviews
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20 - 21
Membership News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
The Tourism Society Trinity Court, 34 West Street, Sutton, Surrey SM1 1SH T 020 8661 4636 F 020 8661 4637 E journal@tourismsociety.org W www.tourismsociety.org Registered in England No.01366846. ISSN: 02613700 Designed and produced by Sycamore. Contact Paul Wells MTS IT Centre, Science Park, Heslington, York YO10 5DG T 01904 567670 W www.sycamore-uk.com E paul@sycamore-uk.com © Copyright 2008 The Tourism Society Tourism is the journal of the Tourism Society. The views expressed in Tourism are those of individual authors and not necessarily those of the Tourism Society. Whilst unsolicited material is welcomed, neither transparencies nor unpublished. articles can be returned. The Tourism Society cannot be held responsible for any services offered by advertisers in Tourism. All correspondence must be addressed to the Editor. Tourism is only available to members of the Tourism Society and on subscription, it is distributed quarterly to 1500 professionals working in national and regional tourist boards, local government, travel agencies, and tour operators, visitor attractions, accommodation and catering, entertainment, information services, guiding, consultancies and education and training. Britain images ©www.britainonview.com
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5 Travel Combining travel to a desirable destination with cosmetic surgery can be an exciting and rewarding experience of renewal and escape. On the other hand, let’s be realistic about how much
Medical Tourism
activity you will be able to do after surgery. While a breast augmentation patient may be functioning at a high level within a few days, a patient after a bigger operation may be left lounging about the hotel room while hubby is off on the links. Also consider the possible effects of air travel shortly after major surgery. Blood clots in the veins of the legs, termed deep vein thrombosis (DVT), are a real risk on long international flights. This risk is increased after surgery. Precautions should be taken
From a Practitioner’s Perspective
regarding timing of post-operative travel along with other preventative measures. Professional liability differs from country to country. Should you
At surgery, everything went as planned. Karen had an uneventful course
have an adverse outcome, you should know which remedies, if any,
with excellent results. She was extremely pleased and grateful. Eight days
are available to you beforehand. In the United States we have well
after surgery she returned to Tokyo. We communicated via email over the
developed mechanisms for dealing with adverse outcomes in
next 12 months as she kept us posted on her progress.
addition to several levels of liability and health insurance protection. As the phenomenon of globalisation accelerates to encompass an
Finally, should you elect to go abroad for surgery, and require
expanding array of sectors, medical tourism is emerging as a megatrend
subsequent care on your return, who will provide this service? I’ve
in its own right. Growing numbers of patients from the developed world seen a number of patients with complications after procedures venture abroad, motivated by cost savings, good results, ease of access, done abroad that required corrective surgery or other care. A and the lure of attractive, holiday destinations. Recent figures estimate common refrain was that they had difficulty getting an appointment
70,000 Britons went outside the UK for health care in 2007, with a
to see their original surgeon or could not return to his location.
projected 200,000 patients per year by 2010. In our practice we are seeing
In conclusion, cosmetic surgery medical tourism is a growth
increasing numbers of out- of- town patients coming in for surgery.
industry which will continue to attract consumers with Consumers are well advised to exercise caution when considering
2 Experience
discretionary income, looking for a combination of excellent
cosmetic surgery at home or abroad. Since I practice in the USA, I can Your surgeon should be forthright in describing his experience with
surgical outcome, a nice holiday, and a better deal than they can
your procedure of interest. Examples of his work in this area should
get at home. While most Britons are travelling to developing
be readily available for evaluation. If you don’t like what you see,
nations in their quest for beauty and rejuvenation, they should also
Patient safety is paramount. Understand the credentials of your
look elsewhere, because you can be certain that you are seeing
consider the USA. At the moment the exchange rate is favourably
surgeon and accreditation status of surgical and recovery facilities
what he considers to be best examples.
positioned with regard to the pound. In Phoenix/Scottsdale for
only give examples applicable to this practice environment. “Doctor, your 10am breast augmentation consultation from Tokyo is 1 Credentials ready in room 3.” That statement is likely routine in plastic surgery practices in Kyoto or Osaka. But when an assistant in my Arizona plastic surgery practice said that to me a few years ago, I had to smile at the wonders of the digital age. The patient, an Australian ex-patriot working as a translator in Japan had Googled my website, www.doctorangelchik.com, and being favourably impressed she initiated contact. Via email “Karen” explained her motivation to seek a surgeon abroad. Breast augmentation
s/he uses. Not all countries are equivalent in terms of standards.
I’m of the opinion that credentials do matter. In the United States, surgeons certified by the American Board of Plastic Surgery have completed extensive speciality training, passing rigorous oral and written examinations in Plastic Surgery, and have committed
So she did what modern consumers do – she hit the Internet in search of better choices.
mention proximity to Las Vegas, Sedona, the Grand Canyon, and
While nobody can guarantee a perfect result with no complications,
was prohibitively expensive in Tokyo, and she was unable to establish a comfortable rapport with local surgeons whom she saw in consultation.
example, we have plenty of non-stop flights from the UK. Not to 3 Rapport
themselves to lifelong education through the Maintenance of Certification program. Ninety-nine percent are members of the American Society of Plastic Surgeons and only operate in accredited
This can be tricky when dealing abroad, but the surgeon’s office
fantastic golf at over 200 courses of all styles. A great climate,
should be accommodating and facilitate the educational process in
world class dining, shopping, and accommodation make the Valley
a collaborative and professional way. A comprehensive discussion
of the Sun a favoured destination for discerning travellers. Oh, I
of treatment options, recovery, and risks is mandatory. You should
almost forgot, we also have friendly, well-trained English speaking
feel comfortable with the staff and surgeon. In my experience, if
plastic surgeons operating in well-equipped, fully accredited
the staff and doctor are too busy to assist you before the
facilities. Cheers.
procedure, it won’t get better after the fact. Avoid practices with high-pressure sales tactics.
Next we initiated the scheduling process. Digital photographs and
facilities regularly evaluated by independent third party
medical history were obtained to assure that she was an appropriate
accreditation organisations.
candidate for the procedure. Fee schedules, travel arrangements, surgical
Although cosmetic surgery complications usually are minor in
Cost is important, but your safety and surgical result are more
options, risks, and recovery issues were reviewed. Now Karen, an
nature, an honest surgeon will tell you that every procedure has
important. Seek out the option providing the best probability for
intelligent and charming young woman, and her American husband were
associated risks and complications. If you should be one of the
a safe, excellent result with price being secondary. If a surgeon is
here for the preoperative visit 3 days before surgery. At consultation, we
small percentage of patients who has a serious problem, make sure
dramatically undercutting the market, there are sometimes reasons,
were able to establish a rapport, conduct a proper examination, and
that your surgeon is optimally prepared to assist you, with access
which don’t reflect positively on the practice. Save money where
finalise our surgical plan.
to state-of-the art facilities.
reasonable, but don’t cut corners with your health. Caveat emptor!
Bio Paul Angelchik, M.D. is a plastic surgeon certified by the American Board
4 Cost
of Plastic Surgery, practising in Phoenix, Arizona USA since 1994. His practice has an emphasis on cosmetic surgery and includes Claro Skin & Light Therapeutics™ skin care clinic along with non-invasive treatments. He is a member in good standing of the American Society of Plastic Surgeons.
Paul Angelchik, M.D. | Plastic Surgeon
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are reviving in tandem with the increasing recognition of a beneficial
Success can not be taken for granted. Remember just 30 years ago,
holistic approach to well being.
Leamington Spa was the only operational spa in England. The sick man of Europe, indeed… Quality accreditation offers consumer insight and
In October 2005, VisitBritain, the Spa Business Association and the British
Salus Per Aqua The development of health tourism in Britain Few tourism products are as ideally suited to Britain as spa retreats.
So, VisitBritain takes a keen interest in the spa and wellness offer and the
Historic and iconic buildings and luscious green countryside are key
chance it provides to change international perceptions. With ONS, we
International Spa Association commissioned research from TNS Travel &
professional advice to keep the current revival responsive to consumer expectations and thus sustainable in the years ahead.
Tourism which noted: Growth of the male grooming market offers opportunities for further “In recent years, spas are seeing a revival, but with increasing
expansion. Relaxing by the pool is definitely not the preserve of the
supply of facilities and treatments, there is a wide range of often
WAGs – the Amida Spa in Beckenham is a regular host of the footballers
conflicting and overlapping terms relating to spas…: health
themselves from Crystal Palace FC! (If your sport is rugby, there is also an
farms, health resorts, health clubs, alternative medicine,
assessed Amida Spa in Twickenham.) There is also impressive regional
complementary medicine, Thalasso centres, beauty salons, day
spread for assessed spas across England, developing a wider tourism
saps, medical spas, mineral spring spas etc. With [this] increased
scene: Garden of Eden Spa, Preston; Rookery Hall Hotel & Spa, Nantwich;
demand for and supply of establishments offering spa products
and Moor Hall Hotel & Spa, Sutton Coldfield. Others are adding to
and experiences … there is a [parallel] lack of independent, clear
established “attack brand” areas – such as Eastthorpe Hall, Mirfield, and
quality standards which are ‘accepted by the industry and
Titanic Spa, Linthwaite, in the heart of Yorkshire’s Brontë Country; Calcot
understood by the consumer’.”
Spa in the Cotswolds; or Senspa, Chewton Glen and Bath House Spa in the New Forest. Ragdale Hall Health Hydro, meanwhile, adds to the
drivers behind our visitor economy. Very often, spas utilise both. They are
have added activity questions on spa visits to the International Passenger
Therefore we are developing a programme of quality standards for this
Survey and eagerly await the results.
fast moving and growing industry. The renaissance of spa tourism is not a
to Britain what saunas are to Scandinavia: a perfect fit. Let’s face it, if you’re a sun-worshipper looking for two weeks of blistering 40°C heat,
It should be clear that in this world of floatation therapy, heat
influences come from Chinese medicine, Turkish baths and Indian
you can probably imagine better places than Britain to find it. But a
treatments, relaxation and massage, Heaven – or, more precisely, Nirvana
ayurveda treatments. It is all in the name for the Karma Spa in Pulford,
luxurious spa retreat? With such locations as The Spa at Hanbury Manor,
– is a spa in Berkshire! Drawing on its own natural water supply from an
Chester. Some spas are part of a wider tourism product – such as the
Hertfordshire, such a break has visit Britain written all over it!
underground stream, Nirvana Spa, Wokingham, is one of the first spas to
Center Parcs spas at the Whinfell, Sherwood, Longleat and Eveden forest
be accredited to VisitBritain’s Spa Accreditation Scheme. As the Grecian-
parks, or the Hotel Spa at the Mandarin Oriental at Hyde Park, London.
style columns and Romanesque ceilings of Nirvana pay tribute, such
Skegness – celebrating 100 years of the Jolly Fisherman this year – offers
offer! The February 2007 Anholt-GMI Nation Brands Index found that
water therapy dates at least to the Ancients. And the ablutionary classical
visitors a spa at the four star Butlin’s holiday park as part of the Oh So
perceptions of Britain’s spa offer scored just over 4 out of 7, some way
civilisation certainly found a good home among our natural spring
Bracing seaside experience. As the table below shows, this plethora of
behind other visitor activities:
waters. This ancient tradition has now been revived with the very latest
products necessitates 8 categories of spa for Quality Assessment:
indulgence of foodie Melton Mowbray!
simple facsimile of the Georgian/Victorian or Greco/Roman ideal; other
But we do still need to convince our inbound visitors of our excellent spa
in customer service. In Bath, for example, The Bath House Spa and
How Activities in Britain were rated by respondents from all countries
Thermae Bath Spa join past, present and future in a special, authentic Castles / Stately Homes
Designators
Definitions
Day Spa
A stand-alone spa, offering individual treatments and day and half day packages.
Hotel Spa
A spa within the boundaries of a property where the primary business is a hotel.
Salon Spa
Normally in an urban environment offering individual pampering and beauty treatments.
Sport and fitness Spa
A spa within a facility whose primary purpose is fitness.
Natural Spa
A spa offering a naturally occurring and on-site source of mineral, thermal or sea water, or peat, mud or other natural materials utilised for treatments.
Destination Spa
A spa whose sole purpose is to provide guests with lifestyle improvements and health enhancement through professionally administered spa services, including physical fitness, education and nutritional advice on a mainly residential basis.
experience.
Sightseeing monuments Royal locations Museums
When the Romans left, bathhouses went into decline. But the Saxons
Churches or Cathedrals
continued the spa tradition around Holy Wells – such as Widecombe-in-
Gardens Guided tour
the-Moor, Dartmoor (it’s still there today!). The actual word ‘spa’ found
Art galleries Walking in countryside
common currency only in the 16th century. Opinions on its etymology
Exploring countryside
are divided: salus per aqua? Or just a pre-Trade Mark destination brand
Learning English Exploring several locations
we borrowed from the name of the Belgian town? Scarborough Spa
Watching football matches
developed into the first seaside resort as a direct result of Mrs Farrow’s
Going to festivals Bars or clubs
discovery of natural mineral waters there in the 1620s. The Georgians
Live music events Watching other sports
popularised health tourism, and Worthing – where King George III sent
Going to a pub
his daughter, Princess Isabel, for the good of her health – still has the
Theatre, opera, ballet Musicals
town motto Ex Terra Copium E Mari Salutem (from the land, plenty; from
Shopping for fashion
the sea, health).
Shopping for souvenirs Outdoor activities Socialising / making friends
Inland, spa towns and wells developed – Cheltenham, Buxton, Harrogate
Visiting TV / film locations Playing golf
and Leamington Spas, and Tunbridge and Llandrindod Wells. In the 19th
Resort Spa
Trying local food and drink
Century “taking the waters” for internal consumption was matched with
Cycling / Mountain biking Nightclubs
A spa within the boundaries of a site where the primary business is a resort dedicated to leisure and relaxation, on a residential basis.
external hydrotherapy at Hydro Hotels – such as Dunblane and
Researching ancestry
Medi-Spa
Windermere. Traditionally, such spas and wells also included other leisure
Visiting spas 7
Beach
A spa where medically supervised treatments are administered by qualified medical staff.
This revival and expansion of spa breaks meets a strong tourism trend: the pursuit of wellbeing; not just for health but an overall sense of wellness. Henley Centre research shows that people feel the resource they most lack in their lives is not money, or even time, but energy. Health tourism has a long future ahead!
Stuart Barrow MTS | Public Affairs Manager | VisitBritain
activities – promenading, for example, or gardens – that united mind, 2
3
4
5
Mean Score
6
body and soul. In today’s hectic world it is not surprising that our spas
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Tourism for Wellbeing Complementing Medical Therapies
The English Riviera The Evolution of a Health Resort
In a recent report, Dame Carol Black, the national director for health and
tourism are exercise referral and “eco-therapy” described as “getting
work, called for a new approach to work-related health services, after her
outdoors and getting active”. Research found 71% of patients reported
resort of Torquay is the place par excellence for treatment upon the
review found ill health was costing the UK £100bn annually. In addition,
decreased levels of depression and tension and increased self-esteem
surface of the body.”
government reports suggest that quality of health and social care for our
after a country walk.
“Dr. Fortescue Fox has clearly expressed it thus, that the marine health
This quote is from a booklet published in 1931, entitled ‘Torquay as a
senior citizens is a national scandal, and they urge better treatment. Our Western European neighbours such as Italy and Holland are further
Health Resort’, and the publication enthuses about the purpose built
Isn’t it time that the tourism sector in the UK stepped up its role in
advanced in the provision of this type of complementary social care
Medical Baths aiding in the cure of ailments ranging from Arthritis to
promoting the complementary health benefits of the industry?
therapies where the facility for doctors to prescribe outdoor work on
Cardiac Conditions to Acne Treatments. Those same Medical Baths are
“care farms” is an integral part of the health service. The “care farm”
now the home of Living Coasts, a coastal zoo, but the revival of health
movement is in its infancy in the UK.
and spa related breaks – ‘well-being breaks’ - are more popular, and
The role of tourism to support medical intervention by healthcare professionals could be developed for the wellbeing of people with
accessible, then ever before.
temporary and long-term health conditions in the UK. This would mark a
Is there scope however, for forging greater links between Destination
significant return to one of the origins of the travel industry. People in
Management Organisations (DMOs) and healthcare professionals
For over 150 years people have been coming to the English Riviera –
The biggest growth market for us is women taking short breaks, often in
the industrial age sought the health benefits of the spa towns of Britain.
involved in prescribing and planning the after-care and/or long-term care
mainly Torquay - for a health boost. The Victorians flocked to this area of
groups. Since our opening in 2005 we have seen a 30% year on year
In a post-industrial age, a more solid link between tourism and health
of patients? This would be with the aim of improving participation by
South Devon to take in the sun, sea, and fresh air. The Medical Baths,
growth of this market for us. Because we are almost at capacity, we will
could provide a key reason for funding to the seemingly constantly
patients in activities and events, outdoors or otherwise and in doing so,
subsequently built in1922, were the epicentre of a thriving health and
have to build more treatment rooms to sustain this 30% year on year
beleaguered sector?
improving both their physical and mental wellbeing.
beauty business in Torquay, of which every hotel in the area
growth”, explained Jan Chopping, Sales and Marketing Manager of the
recommended as part of a package, touting these regimes as a must for
TLH Leisure Resort. ‘The facilities we are operating are beyond the star
the privileged soul.
rating of the hotels and attract a wide range of customers from all socio-
Take a look at a few UK health statistics. It is estimated that almost 40% of the numbers of claimants for disability benefits are people with
demographic sectors.’
mental health conditions such as depression, anxiety or stress. Mental
Today in the English Riviera there are four spas, and a number of hotels
health in third age citizens is a significant problem with two in five
and guest houses offering a limited menu of treatments, but the future
The European Travel Commission are positive that health consciousness
for health and spa tourism in the resort is blooming. There are several
and health tourism will increase further. The UK spa market is in its
applications currently in outline planning or going through Torbay
youth with only 1% of the population being spa enthusiasts, according to
Council’s planning process which focus on this niche market, ranging
Mintel. Furthermore, UK spas have seen a rise in sales between 15-20%
Yet, in February 2008, a report concluded that these drugs actively help
from extensions on presently operating accommodation units, through to
since the beginning of the 21st century, and this is set to remain for the
only a small group of the most severely depressed. Whilst the debate
newly built hotels with fit-for-purpose spa facilities.
medium term. The increasing demand has led to a 20% annual growth in
people over the age of eighty-five suffering depression. In 2006, the annual number of prescriptions for anti-depressants hit an all time high of 31 million! Costing the National Health Service almost £300 million.
the number of spa businesses over the past 8 years.
rages as to their effectiveness, doctors, have few alternatives but to hand
One of the newest spas in the Southwest, the Aztec Spa, housed within
out a prescription for drugs to patients (even though official guidance emphasises this should not be a first line treatment). Or, send patients
the TLH Leisure Resort, has shown that catering for the ‘well-being and
The demand for health and well-being tourism services has kicked off a
Valuable work was conducted into developing these social aspirations for
spa’ markets has added lucrative benefits to their business, by providing
global mobilization of health conscious tourists. According to Mintel, in
tourism by the Regional Tourist Boards before their transition to the
visitors staying within their hotels access to a desirable amenity, and
the UK there has been a 10% increase in concern over health and
RDAs. There are excellent initiatives and organisations promoting these
offering a dedicated short break spa holiday to a growing marketplace.
appearance between 2000 and 2004, and this is likely to continue,
Clearly, a variety of approaches matched to the individual patient is the
social aims such as Natural England’s “Walking Your Way to Health” and
The numbers of visitors who have availed themselves of the Aztec Spa
underpinning the UK market. The result will be that health focussed
best approach. In the UK however, access to treatments other than drug
Tourism for All. It is to be hoped that under the new consultative
since its introduction has increased the TLH’s business substantially, and
holidays will increase in popularity and the demand for facilities that
therapies is limited. MIND, the charity has said 93% of GPs have
structure for the development of tourism, impetus for improving the
they see this trend continuing in the foreseeable future.
correspond to this type of holiday will be increasingly preferred.
prescribed drugs due to a lack of alternatives.
health of the population through UK tourism can be rekindled. “Since the opening of the spa in Christmas 2005, there has been a
Complementary therapies do however exist. Amongst those relevant to
Angela Powell | social_301@hotmail.com
Aviva Pearson MTS | Director of Tourism | English Riviera Tourist Board
away empty-handed, leaving them with less hope of treatment and recovery.
phenomenal increase in the sales of our ‘well-being and spa’ packages.
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Well Being Tourism Diversification Opportunities for Farm and Rural Businesses
Treatment Abroad Why are British patients travelling abroad for treatment?
“I need to get away – somewhere quiet, somewhere different to recharge
The concept of a Well Being experience goes further than bolting on a
“Medical tourism” has become an established feature of healthcare
doctor or dentist. The medical tourism provider market is still very
my batteries”
treatment room to a B&B; the philosophy should be apparent
provision for UK patients. According to the International Passenger
fragmented, and awaits the arrival of a significant player in the UK. There
throughout. Quality is paramount, and attention to detail is essential.
Survey, over 70,000 UK residents travelled abroad in 2006 specifically to
are many operators in the sector including one or two person “medical
There are some similarities with the slow food movement in terms of the
obtain medical treatment. This number is expected to approach 200,000
travel facilitation” businesses to individual doctors and dentists abroad
focus on quality and care.
by the end of the decade. The recent survey of the experiences of 650
who see the potential of the UK market. The internet is now a key
Sounds familiar? Tourism South East (TSE) research suggests there is growing interest in holidays, short breaks and day visits where relaxation, Health and Well Being are top priority. TSE has produced guidance for rural businesses to capture a share of this market. But what is driving this market, and what opportunity might this offer rural businesses? This market is an emerging phenomenon, and tranquillity of rural and
medical tourists conducted by Treatment Abroad uncovers some of the
resource for people seeking information about healthcare, and this is
looking for a quick fix, which may last a few hours, and at the other
reasons behind this patient exodus, and demonstrates that patient
certainly true of those considering treatment abroad. The internet is the
extreme there are those seeking an extended experience. The diversity
experiences of overseas treatment have been incredibly positive.
Many see Well Being experiences as a short break. There are those
main source of information for prospective medical tourists (68% rated it
sought by consumers provides many potential opportunities for product
the main source of information), followed by magazines and newspapers
farming locations offer unique selling opportunities, where the potential
tailoring and niche marketing. To focus in on some key areas for
(24%), and recommendations from friends or relatives (22%).
market is substantial. Whilst there are a host of factors positively
development for the smaller, independent rural tourism or farm business,
Expenditure per patient is significant: around £4,100 for dental patients,
impacting on the market for Health and Well Being experiences, there are
guidance produced by TSE is directed towards the following
£3,400 for cosmetic surgery and £3,500 for elective surgery. In 2007, the
2 key drivers behind the growing interest in this sector; firstly, the
opportunities;
UK medical tourism market is estimated at around £375 million.
growing desire to live longer and healthier; and, in counterpoint to this, • Provision of complementary and beauty therapy treatments
the pressures of 24/7 lifestyles and increasing stress.
But are these medical tourists happy with their experience? It’s a
in existing accommodation; So how do rural tourism businesses fit in? Spas, Health Clubs, Gyms and
resounding “Yes!” In the survey 97% of medical tourists say that they
• Partnering with an existing spa to offer a visitor package;
would definitely or probably go for treatment abroad again, and go back
• Establishing a romantic retreat;
to the same doctor/dentist/hospital/clinic. 96% of medical tourists say
the opportunity to capitalise on the rural and countryside assets afforded
• Linking rural accommodation with local outdoor activity operators;
that they would recommend treatment abroad to a friend or relative.
by their location, significantly adding value to Health and Well Being
• Establishing a rural outdoor activity enterprise;
experiences. Tranquillity, countryside, lack of noise, etc. are unique selling
• Establishing a rural spa or complementary therapy centre;
High Street Therapists have arguably led the way with regard to Well Being experiences and facilities. But smaller rural tourism businesses have
propositions providing a competitive advantage over traditional providers. Regardless of where we come from, the presence of nature, wildlife,
Developing a Health and Well Being offer does not guarantee success and
greenery, blue sky and water tend to make us feel good and help us relax. There is no standard prescription for a Well Being tourism offer, but TSE has uncovered some common themes: • Tranquillity and calmness – somewhere relaxing, peaceful, close to nature, unspoiled countryside, remote;
• Establishing a medi-clinic or specialist activity centre.
The motivation for going abroad varies for different types of treatment,
Until now, medical tourism has been largely confined to people who are
but the high cost of private treatment in the UK is the primary factor.
prepared to fund their own treatment abroad. However, proposals from
Savings on treatment costs were the main reason for travel for 92% of
the EU in the form of the “EU Cross-Border Healthcare Directive” are due
the survey respondents. Around 40% of medical tourists go abroad for
later this year and will confirm the rights of NHS patients to extended
is not a panacea for ailing rural businesses. Some proposals can involve
dental treatment to countries such as Hungary, Poland and Croatia where
patient choice ...meaning that an NHS waiting list patient may opt for
substantial capital investment, needing comprehensive planning. Health
savings of around 70% can be expected. Low costs of cosmetic surgery
surgery within another EU state, funded by the NHS. (Patients already
and safety is a consideration and there are legal, regulatory and
abroad have made cosmetic treatments available to middle or low income
have this right under a European Court of Justice ruling.)
contractual issues. However, rural tourism businesses have potential to
groups in the UK who previously could not have afforded treatment. The EU proposals on the implementation of a European market in
offer a wide and distinctive range of rewarding Well Being experiences. Although cost savings and NHS waiting lists are the key drivers for
healthcare can only stimulate further growth in medical tourism.
• Passive activities and experiences e.g. pampering and beauty;
Detailed business guidance materials have been produced by TSE
elective surgery patients (who are seeking operations such as knee and
Medical travel is here to stay; the “early adopters” have been impressed
• Enjoyable physical activities improving bodily health
including direction on opportunities identified. To download a copy of the
hip replacements), there are real concerns about hospital infection rates
by their experience and are recommending it to friends and relatives. It
guidance, visit http://industry.visitsoutheastengland.com/site/
in the UK. 56% of these patients say that choosing “safer” hospitals
can only get bigger.
developing-the-region/product-development/well-being-tourism
abroad is an important factor in their decision.
Gary Lord and Robert Collier FTS | Tourism South East
Despite the growth of “medical travel agencies”, around two-thirds of UK
Keith Pollard | Managing Director | Treatment Abroad
medical tourists arrange their treatment directly with a clinic, hospital,
www.tourismsociety.org/journal136.htm
and mental alertness; • Freedom, personal time and space; • Provision of high quality food, preferably local and seasonal; • High standards, overall quality and personal service.
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International Case Study Medical Tourism in Malta physiotherapy and rehab. In addition Malta is catering for the rising demand for non-invasive treatments such as Botox, chemical peels and derma fillers. The medical packages that are available on the market include flights, transfers, pre and post-operative consultations, surgery and hotel accommodation. Malta is the ideal medical tourism destination for UK residents. It has a number of private hospitals and clinics equipped with the latest state-of-the-art equipment, highly qualified medical practitioners and amazing facilities for recuperation and rehabilitation. In It is no surprise that Malta today has excellent medical facilities which
addition, the island is English speaking and less than a 3-hour flight away.
are making it fast become a thriving health tourism destination. Malta has a long history in offering healthcare and medical treatment.
Launching Malta Healthcare last November, Sam Mifsud, Chairman of the Malta Tourism Authority in Malta said: “We have been carrying out
This heritage dates back hundreds of years. As far back as the
surgery on UK residents for many years. However, more recently we have
Seventeenth Century, the order of the Knights of St. John was originally
seen a steep rise in demand for these services and decided to combine
established in Malta to assist pilgrims going in either direction. One of
our medical resources to provide easier access and benefits to UK
their main tasks was to provide medical assistance to those who had
residents. As English is their first language, they also offer a familiar and
been caught in the many confrontations.
reassuring service to our English patients.”
Malta’s reputation as a resting point for the wounded continued
The Malta Tourism Authority now has a special section on its website
throughout history. During the Crimean War it earned itself the nickname
that is devoted to the facilities and providers that are available on the
of ‘Nurse of the Mediterranean’ providing nursing and medical care for
island that has been called the ‘hospital of the Mediterranean’
casualties whenever hostilities occurred. In the First and Second World
(www.maltahealthcare.com).
Wars, it took a central role in caring for the war wounded. From cosmetic dentistry to face lifts and acupuncture to hydrotherapy, Subsequently Malta has led the way as a beacon for health services with
Malta offers specialists in many areas. In the 2007 World Health Report,
the medical faculty at the University of Malta being one of the oldest in
Malta was ranked highly amongst the nations considered in terms of
Europe with Doctors specialising in the UK.
health levels. However, it is imperative that you check with your GP before undertaking any cosmetic surgery, at home or abroad.
There is certainly a market for medical tourism in the UK. Last year, 70 thousand people travelled abroad for medical treatment from the UK.
In short Malta, with its warm climate, curative and healing history and
These statistics alone have recently made headlines, transforming medical
leading facilities and practitioners is perfect for anyone needing any form
tourism from something marginal, to front-page national news story.
of medical treatment. Apart from the island’s history of healthcare, as we know, taking time out and relaxing is beneficial to your health
Logistically, Malta has done its research. It is estimated that the islands’ present medical facilities can treat up to 50,000 medical tourists a year.
and wellbeing, so we think that’s reason enough for choosing to take a holiday in Malta!
This includes all major cosmetic surgery such as breast augmentation, rhinoplasty, liposuction, Dentistry, Cosmetic Dentistry, as well as orthopaedic surgery for knees, hips and cardiac surgery, laser eye surgery,
Chris Fenech | Director UK and Ireland | Malta Tourism Authority
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Helping orphaned baby orang-utans to learn survival skills in special sanctuaries… Limitless
International Case Study
undiscovered beaches, dive-sites and marine parks on two oceans…Tribal dances of grace and passion, backed by gongs and bamboo flutes
Malaysia: A Haven of Health Possibilities
that profoundly echo Malaysia…
The time is now. The place is Malaysia
Over the years Malaysia has grown into a sophisticated healthcare hub in
Equivalent services would normally run into hundreds of pounds for a
Asia. With state of the art medical facilities and highly qualified
private check up in the USA or UK.
personnel, Malaysia is well positioned to cater to the healthcare needs of The challenges that Malaysia faces through medical tourism include:
people from the world over.
• Offering healthcare programs that are competitively Blessed with fabulous beaches and lush rainforests the destination is an
priced whilst still a high standard
ideal locale in which to recuperate from operations, surgery or simply to
• Competing with people’s perceptions about having surgery in Asia
unwind mentally.
• Maintaining a high roster of qualified medical professionals in the country
Medical Tourism
• Affordable accommodation and airfare being available
Home to the latest innovations and trendiest technology, Malaysia offers a cutting edge service whilst saving on the huge fees charged by western
to travellers from the UK • A wide choice of cutting edge services being available to compete
countries.
with other Asian markets such as Thailand.
Offering everything from diagnostic services to dental to curative
Beauty & Spa Tourism
therapies, Malaysia is home to world renowned specialists in each of
Worldwide spa tourism has seen a tenfold increase in the last two years,
these areas. The Malaysian Dental Council is the governing body that
with Ledbury Reseach Group predicting that the next priority for the
assures the provision of quality dental health-care, and besides the basic
wealthy will be their health. After the excesses of material success, the
services, orthodontics, aesthetic, implant and oral surgery are also offered.
‘time poor, cash rich’ generation are increasingly seeking respite from the
For the purpose of medical treatment at a government hospital or private specialist hospital, foreign nationals are allowed to extend their stay in Malaysia beyond a normal holiday visit. Medical visitors plus one
For more information please visit www.tourismmalaysia.gov.my
for the spa sector both within international hotel groups and independently.
accompanying person are eligible to stay for six months which is then
Spa Village Tanjong Jara (www.spavillage.com/tanjongjara) was in receipt
renewable upon certification by a doctor.
of a prestigious award at the UK’s Condé Nast Traveller Annual Readers Spa Awards last year. The Spa Village was voted Best Hotel Spa in Asia
Medical Tourism
For bookings contact your travel agent.
fast pace of life through spa holidays. This provides growth opportunities
Pacific and the Indian Subcontinent as well as ranking number two in the
Basic Health Screening
Well Woman Package
Consultation by medical officer Full medical examination Chest X-ray Electrocardiogram Eye test Comprehensive blood profile Lung Function Test Medical report and counselling
Specialist Consultation by O&G Full physical examination Chest X-ray Electrocardiogram Eye test Urine FEME Comprehensive blood profile Lung function test Stress Test Breast examination Pap smear Mammogram
or call 020 7930 7932 Tourism Malaysia 57 Trafalgar Square London WC2N 5DU email info@tourism-malaysia.co.uk
Medical report and counselling
Cost: £60
Cost: £150
prestigious “best of the best” list of the World’s Top 26 Spas. Shangri-la Tanjung Aru (www.shangri-la.com/en/corporate/chi) located outside Kota Kinabalu in Sabah opened the doors to its new CHI spa in December 2007. CHI embraces a holistic approach to spiritual and physical vitality inspired by traditional healing philosophies from China and the Himalayas. Treatments are based on restoring balance to the mind and body. For more details on Malaysia’s medical offerings, please see: www.tourism.gov.my www.moh.gov.my (Ministry of Health) www.hospitals-malaysia.org (Association of Private Hospitals of Malaysia)
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© Spanish Tourist Office
International Case Study Health, medical and beauty tourism in Spain Each year over 370,000 visitors from the UK are drawn to Spain by the country’s varied spa resorts and retreats, from chic city beauty spas to rural retreats in the Canary and Balearic Islands. Spas have existed in Spain since Roman times, and in the twenty-first
thermal springs – each of which boasts its own health benefits. After
century an increasing number of them are focussing on their founding
taking the waters, visitors can explore the thirteenth century Moorish
purpose: promoting health and wellbeing.
castle. Other Moorish remains, including public baths, are found in San
Galicia is one region with spas to tempt travellers, including skiers, adrenalin seekers or those seeking a wealth of culture. The region also
Nicolás Spa Resort, Alhama de Almería, where the revitalising waters are recommended to boost vitality and improve digestive functions.
boasts mineral-rich soil which is harvested in twenty places for blending
The Spanish Spa Club (Club Balnearios de España) was created by the Spanish National Spa Association (ANBAL) and comprises a group of
respected worldwide, and in Galicia alone there are a number of
leading spa centres offering an extensive variety of thermal treatments, with options for sports, culture and leisure activities – an allencompassing wellbeing holiday. All the listed spas combine healthy,
remarkable places to benefit from the restorative and preventative mineral-rich waters with contemporary beauty treatments and effects of bathing. Caldas de Partovia (Port of Life) is acclaimed for its techniques, and are set in beautiful, natural surroundings. sulphur- and sodium-rich waters, which can help to ease skin complaints
© Spanish Tourist Office
and problems with circulation and digestion. The climate, spectacular scenery and cosmopolitan cities of Spain have Spain boasts the second largest thermal lake in Europe: Termas Pallorés,
concerns about language and understanding are comprehensively addressed by seeking advice and consultation through professional
Many Spanish surgeons are registered with the General Medical Council in the UK, which promotes the highest clinical standards. The increasing popularity of medical tourism means that many clinics in Spain are able to offer English-speaking care services. A number of agencies and clinics across Spain are run by British expatriates, who bring a detailed knowledge of Spanish healthcare combined with an understanding of the needs and expectations of British patients.
Cultural resonance and environmental sensitivity are important factors for Spanish Spa Club members, and guests will be left with a true ‘sense
long been favourites for UK travellers and second-home owners. The
The relationship of trust between patient and provider is paramount, and
agencies, in addition to UK-based medical professionals.
into spa products and treatments. The therapeutic properties of thermal waters are renowned and
both, in a safe and discreet environment.
of place’ in their wellbeing.
With the pace of modern living ever increasing, it is a challenge for many to find the time for elective or augmentative surgery. Combining a
continued emergence of world class medical clinics offering
in the region of Aragón, in the north of Spain, where the temperature of
comprehensive treatment and care at favourable prices makes Spain an
the mineral-rich water is a constant 32° Celsius. Picture-perfect, the
Spain offers those seeking medical treatment the highest levels of clinical
convenient way for UK visitors to achieve results, and in Spain there are a
important medical destination.
steam-shrouded lake and its surrounding parkland and gardens provide
and after care, and services range from cosmetic and body augmentation
plethora of holiday options to enjoy either before or after treatment.
visitors with a tranquil setting, underpinned by the medicinal benefits of
surgery to diagnostic and infertility treatments. With upwards of 50,000
Combining a holiday with treatment brings the addition comfort of
the thermal waters.
UK patients heading abroad for treatment each year, Spain is a favourite
having loved ones or family close by throughout the process.
The benefits of the Spanish climate and culture to health and wellbeing and pure enjoyment - are demonstrated by the enduring popularity of
holiday abroad with surgery or treatment is an increasingly popular and
destination due to its high clinical standards, wide range of treatment
the destination with UK travellers: over 16 million visit each year and one
In southern Spain, the Sierra de La Alpujarra mountains are home to
in every four package holidays sold in the UK is to Spain. This inherent
numerous springs and thermal waters with therapeutic qualities, and are
providers and consistent value for money.
The favourable climate is perfect for rehabilitation and restorative care, short or long term residential stays or post-operative recuperation.
warmth permeates to every level of Spanish daily life, including medical
ideally located just thirty minutes from the Mediterranean coastlines of
Costs for surgery and care in Spain are typically lower than those in the
Options are manifold, from specialised round-the-clock care provision to
provision and wellness care.
Granada and Almeria. The combination of coast and mountains can make
UK and some other European countries, and clinical standards are
more organic self-care at resorts, hotels or the paradours peppered across
for an inspiring holiday.
championed as among the highest in Europe.
the countryside.
outstanding environment in which to either relax and regain a sense of
The waters are rich in bicarbonates, calcium, magnesium, iron and
Overheads for medical centres, clinics and hospitals in Spain are typically
With increasing costs associated with medium and long term care in the
perspective, pursue outdoor activities or seek professional treatment.
phosphates – the potential medicinal benefits of which were recognised
lower than those in the UK which directly affects the cost of treatment:
UK, residential care in Spain may provide opportunities for those seeking
by the Romans and used to treat anaemia, improve the skin and relieve
without compromising clinical standards: Spanish facilities are able to
a comfortable retirement safe in the knowledge that existing or any
rheumatic, muscular or gastric complaints.
offer a wide range of procedures at a reasonable cost, while favourable
future medical issues will be dealt with appropriately.
The beauty of Spain lies in its warm and hospitable culture, providing an
Accessibility is key for any holiday destination, and Spain is perfectly located for the UK visitor. It has never been easier to reach, with a large
exchange rates contribute to the allure.
number of regional air services with scheduled and low fares airlines, in
The Moors were also aware of the benefits of spring waters, and at
addition to rail, road and sea links.
Balneario de Lanjarón in Lanjarón, modern day visitors can try the five
For patients seeking privacy, treatment and recovery care abroad provide
Ignacio Vasallo | Director | Spanish Tourist Office
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Spa Hotel Development LaSource, Grenada
A Holiday or a Health Trip? A brief history of Health Tourism
wetlands treatment system, the effluent from which is used to irrigate
know it. If Bath Spa and Baden Baden began life as R&R spots for the
so that no waste is discharged into the sea. The resort also produces its
Romans, and we now visit Temples and Cathedrals more for their history
own fresh water from a reverse osmosis plant, which draws seawater
and architecture rather than their shrines, after all this time the tourist’s
from shallow beach wells.
goal remains very similar.
The resort’s oasis spa has 17 treatment rooms of which 3 are wet rooms.
Looking back at the origins of health tourism, what is consistent has been
The oasis spa offers each guest an included daily treatment from a menu
its sustainability. History shows us that while towns with medicinal
of Swedish massages, facials, aromatherapy etc. using Pevonia products.
springs were popular with the Romans in the first centuries A.D., and then
The spa is luxuriously decorated in Moroccan style in keeping with its
regained high levels of fashionable popularity in the 18th Century, they
Now we still see tourists travelling for medical treatment or dentistry,
exotic name.
continued to attract visitors in the intervening years. Bath records that
with cities, including Bangkok and Prague, promoting these as part of
their waters were considered to be effective against leprosy in the Middle
their tourism services, but this is nothing new. According to the Maltese,
Ages, while the wife of James I went to Bath to be cured of dropsy. In
their hospital established in medieval times by the Knights of St John,
Baden, passports were given to Strasbourg citizens for visiting the
was the largest in Europe and attracted patients from all over the region.
LaSource is the brainchild of Leon Taylor a Grenadian who studied engineering in Canada and returned in the 1960s with the dream of creating a resort on land that is shown as “barren lands” on the 18th LaSource is a 4½ star resort located on secluded Pink Gin Beach at the
century maps of Grenada. His idea was to create a space of such
southern tip of the island of Grenada in the Caribbean. The resort
inordinate beauty that guests would hate to leave it.
provides an all-inclusive holiday of rejuvenation which includes a daily spa treatment, a daily scuba dive for certified guests, an array of land and water sports, golf, exercise classes, sensuous fine food, yoga, tai chi and meditation. The resort was constructed between 1990 –1993 after extensive feasibility studies by IFC and although only 100 rooms in size quickly became Grenada’s tourism sectors highest foreign exchange earner and employer.
Religion and Health have always been at the heart of tourism as we
the resort’s 9 hole par 3 executive golf course and its landscaped gardens
thermal baths in 1365, and the Emperor Friedrich III visited Baden for bathing in 1473.
If we set to one side religious sites such as Lourdes, no real corroboration of miracle cures at health spas have ever been proved, but the whole
In recent times, the attractions of thermal spas may have been stronger
concept of encouraging a feeling of wellbeing while relaxing in what we
in Central Europe than in the UK, but health tourism has never been just
would now call a resort style atmosphere, has been the heart of the
Leon Taylor there are no straight lines in nature. A great landscape must
a European experience. From the Aconagua Valley in Chile to the Chi spa
success of all historic spas, and must have played some part in satisfying
sweep and curves and rise and fall if it is to materially affect your consciousness. Harmonious esthetic spaces are essential to achieve a
concept in China, historical records show that demand has always been
mind-body connection, to give the senses a constant stream of what
widespread, and that people all over the world have either travelled to
This has been transformed by the current use (initially by modern
they need to be satisfied. This way it is possible to create a resort that
find the best treatment, or have used their leisure time to improve their
German spas) of the term wellness to describe the benefits of a mixture
can counteract the effect of city life that most of the guests lead. To
health.
of traditional cures coupled with modern alternative therapies. This word
The creation of LaSource started with shaping the site, as according to
The resort was badly damaged by hurricane Ivan in September 2004 and
allow them to reach a natural state of being wonderfully connected in
reopened on February 1st 2008 after extensive repairs and redecoration.
body and mind.
A popular treatment prevalent in South Asia, and now offered in many fashionable spas of Europe and America, is Ayurveda, but this is a
Before this Grenada was believed to be outside the hurricane belt as prior
the visitor. Cynics may consider this a placebo effect.
is generally used to mean a healthy balance of the mind-body and spirit that results in an overall feeling of well-being, and well links in to other services of a luxury resort.
The creation of LaSource is a saga that is intimately bound up with the
centuries-old tradition practised at Hindu ashrams (monastic retreats),
island’s recent history. The development process endured the Marxist
offering holistic, life-enhancing treatments including yoga techniques.
The concept of modern tourism based on improving your health either at
revolution of 1979 followed by the US intervention in 1983, which finally
Now current practitioners flourish, complete with packaged contortion,
a dedicated health resort, or benefiting from ancillary services at a hotel
of architects. Its facilities consist of an open sided bar lounge and
made the resort possible. Despite such a tumultuous history, LaSource
aromatic rubs, aura imaging and herbal body pummelling, in more
or resort that provides a fully equipped gym and health club, or even a
restaurant on the beach, a large elegant poolside terrace lounge and bar,
has emerged successfully and lives up to its motto “Amazing things
modern surroundings.
modern therapy centre with the latest in fashionable massage techniques
to the 2004 event the last hurricane visited the island 50 years prior. LaSource was designed by Lane Pettigrew Associates a Miami based firm
3 swimming pools and jacuzzi on the beach, 3 restaurants, a deli, the oasis
happen when you introduce your body to your mind”. Quite simply
spa and beauty salon, a sports pavilion with two floodlit tennis courts, a
LaSource is a holiday putting you back together at your own pace and
relaxation pavilion adjacent to a manmade river and a watersports and
pleasure, so as to restore the vital mind – body connection that is
scuba facility on Pink Gin Beach.
necessary for a healthy, happy life.
The landscaped manmade river forms the final process in the resort’s
Leon Taylor | Owner | LaSource
as part of its broader range of facilities, may be a fast growing sector in Even the popularity of our staple of beach tourism is founded in health tourism. In 1750 Dr Richard Russell, from Lewes near Brighton, famously
our industry. It is clear, however, that this could also be considered just a revival of a concept that our forefathers have enjoyed before.
claimed that bathing in seawater was very good for your health, and from those little beginnings the tourist industry for Brighton and elsewhere evolved.
Roger Withers FTS | Senior Partner | The Tourism Partnership
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All Being Well
Tourism Studies Relevant Journals from Routledge PUBLISHED BY ROUTEDGE FROM 2008! Routledge are pleased to announce the acquisition of Channel View Publications
Current Issues in Tourism
Editors: C. Michael Hall, New Zealand and Chris Cooper, Australia Volume 11, 2008, 6 issues per year
Holidays and the Meaning of Life
Journal of Ecotourism
Editor: David Fennell, Brock University, Canada Volume 7, 2008, 3 issues per year
Journal of Heritage Tourism Your work-life balance
jobs or relationships. It is more about re-connecting with who we are,
Q1: How many days did you work last year? How many days were
being clear about what is important to us and re-balancing our lives
holiday or leisure? Does the ratio between ‘work’ and ‘play’ reflect the
accordingly.
balance you would like in your life? How quickly does that ‘holiday
Why wait for the holiday? Here is a simple way to get started now. Allow
feeling’ disappear afterwards?
about 20-30 minutes for this exercise:
Your sense of purpose
Journal of Sustainable Tourism
Editor: Bill Bramwell and Bernard Lane, Both at Sheffield Hallam University, UK Volume 7, 2008, 6 issues per year
Journal of Tourism and Culutral Change
Editors: Mike Robinson and Alison Phipps, UK Volume 6, 2008, 3 issues per year
Editor: Dallen J. Timothy, Brigham University, USA Volume 3, 2008, 3 issues per year
NEW IN 2009!
Journal of International Volunteer Tourism and Social Development
Journal of Tourism History
Editor: Stephen Wearing, Sydney, Australia Volume 1, 2009, 2 issues per year
Editor: John Walton, Leeds Metropolitan University, UK Volume 1, 2009, 2 issues per year
1 Download a copy of the all being well ‘Life Check’ from
Q2: Does everything you do in your life, at work, rest and play, feel as
www.allbeingwell.com. Complete the ‘Life Check’ as explained.
though it is a true expression of who you really are?
2 Next, find somewhere where you can be quiet and undisturbed; sit
We are more affluent and technology-enabled than any preceding
upright and comfortably; close your eyes; gently breathe out all
generation. Yet we suffer higher levels of stress than ever before. And
your thoughts and stress and discomfort; allow yourself to relax
many people have lost a sense of who they are and why they are here.
deeply within yourself; let go of each further thought that comes to you.
This is good news for our tourism industry, as people seek to spend more time and money on holidays, leisure, well-being and personal exploration.
3 Now remember a time when you felt really happy; imagine yourself back in that moment; recall as much detail as you can, the sounds, colours, smells; allow yourself to experience again the
Tourism benefits from trends such as:
feelings you had then; immerse yourself in those feelings.
• Growing number of residential spas and wellness centres; • People going on charity fundraising expeditions, ‘spiritual journeys’
4 Gently open your eyes, keeping those feelings with you; look again at your ‘Life Check’; which of the 12 aspects of your life are the
or taking time out in spiritual retreats; and
most important to you? How did you score them and how would
• Residential personal development programmes in attractive
you like them to be?
natural settings.
5 Make a three-point plan for what you are going to start NOW to Here’s an example: one of my colleagues, Martha Cuffy, is devising
improve those scores.
retreats on the isle of her ancestors, Dominica. Surrounded by fresh rivers, hot sulphur springs and lush tropical rainforest, she lets nature do
As another of my all being well colleagues, Seven Suphi, points out, by
the work with her clients: natural sounds, shapes, colours and smells
doing this now, you will enjoy your holiday, when it comes, from day one,
mirror what is inside us and wakes us up to our own true nature, filling us
rather than only beginning to relax half way through.
Asia Pacific Journal of Tourism Research
Official Journal of the Asia Pacific Tourism Association
Editor-in-Chief: Kaye Chon, The Hong Kong Polytechnic University, Hong Kong Volume 13, 2008, 4 issues per year The official journal of the Asia Pacific Tourism Association, the journal and seeks to publish both empirically and theoretically based articles which advance and foster tourism education, research, and professionalism in the Asia Pacific region.
Scandinavian Journal of Hospitality and Tourism
Chief Editors: Reidar J. Mykletun, University of Stavanger, Norway and Jan Vidar Haukeland, Institute of Transport Economics, Norway Volume 8, 2008, 4 issues per year The journal aims at initiating and stimulating hospitality and tourism-related discussions among the academic community, managers, and decision makers both in the private and public sectors. Covering all types of empirical and conceptual research of issues relevant to Scandinavia, North Sea and Baltic regions, and associated developments in the regional hospitality and tourism industry.
Tourism and Hospitality Planning & Development
Co-Editors: Peter Burns, University of Brighton, UK and Les Lumsdon, University of Central Lancashire, UK Volume 5, 2008, 3 issues per year The journal aims to provide a forum for the publication and dissemination of new and original theoretical and applied research on tourism, hospitality, planning and development issues, through fully refereed research papers.
up in readiness for the next phase of our lives. Then, when you return from holiday, extend your plan with the aim of But back behind your desk, how long does it take before that wonderful benefit is lost? Wouldn’t it be wonderful to keep those ‘holiday feelings’ and that sense of connection alive all the time and stop the ‘old routine’ from returning?
being happy, purposeful and well for the rest of your life.
Graham Wason FTS | Board Member and former Chairman | The Tourism Society and a founder of all being well
Well, we can – by re-designing our lives so that they become energising rather than draining and by focusing on the things that are really important to us. This does not necessarily require dramatic changes to
NEW FOR 2009! Journal of Policy Research in Tourism, Leisure and Events Managing Editor: Rhodri Thomas, Leeds Metropolitan University, UK Volume 1, 2009, 3 issues per year Journal of Sport & Tourism Editor: Mike Weed, Canterbury Christ Church University, UK Volume 13, 2008, 4 issues per year
Leisure Studies Journal of the Leisure Studies Association Managing Editors: John Horne, University of Edinburgh, UK Tess Kay, Loughborough University, UK and Beccy Watson, Leeds Metropolitan University, UK Volume 27, 2008, 4 issues per year Tourism Geographies Editor:Alan A. Lew, Northern Arizona University, USA Volume 10, 2008, 4 issues per year
For further information on our Tourism journals visit:
www.informaworld.com/sportleisureandtourism
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Contemporary Tourism: an international approach Chris Cooper and Michael Hall Butterworth Heinemann, 2008 ISBN: 978-0-7506-6350-2 377 pages
Book Reviews Asian Tourism: Growth & Change Janet Cochrane Elsevier, 2008 ISBN: 978-0-08-045356-9 396 pages
Mediterranean Islands Charles Arnold Survival Books, 2008 ISBN: 978-0-9556489-1-5 415 pages
Free Time and Leisure Participation G. Cushman, A. J. Veal and J. Zuzanek CABI, 2008 ISBN: 978-1-84593-453-8 297 pages This easy to read volume explores how we use our leisure time. Apart from the opening and closing chapters the book takes a country by country perspective and delivers a clear and comprehensive mini case study. The countries covered (all developed world) are dealt with in alphabetical order and are written in most parts by a local author. The depth of coverage varies considerably, but each has up-to-date supporting data in the form of easy to read tables and graphs. Great Britain is covered in 18 pages, Russia in 12, whilst Hong Kong gets a surprising 13 in comparison. Fifteen countries in total are covered, with the United States focused upon in two chapters.
Scepticism was alive and well when this book landed on my desk. It had all the appearance of a bloated gazetteer. Ironically it arrived the same day as a friend sent me a copy of the 1966 Illustrated Road Book of Ireland (published by the AA) and one was initially tempted to spend more time looking at the hand-bound Irish manual. However, as an unashamed enthusiast for Croatia it was impossible to resist going straight to Mediterranean Islands and to page 179 to see what had been written about my favourite Adriatic Island – Rab. The analysis of the Island’s tourism was not only fair and recognisable but also provocative. The author’s attempt to quantify visitor capacity and crowd factor for Rab gave the Island a ranking with which I would not debate but it would have been useful to have had more details as to how the rankings were calculated. It was also frustrating that the commentary defining the Island’s tourism assets was so scant. The next port of call was to Malta, Gozo and Comino; the three islands that constitute Malta as a destination. Malta receives 1.3 million tourists a year and Rab, say, 120,000, yet Malta (and indeed Cyprus) get the same space allocation and depth of analysis as smaller less important islands.
The focus of this book is very much how people use their leisure time, with little or no reference to tourism or the domestic short break industry. This is a new and updated version of the first edition published 12 years ago which is surprising, considering the limited appeal of such a volume. It is likely that this book will be referred to by those in purely academic circles, as it is difficult to perceive its use by the wider community.
This is an inevitable consequence of a book of this nature which examines tourism on 218 islands that offer accommodation that collectively attract 40 million tourists a year out of a total of 12,000 islands in the Region. The Mediterranean Sea borders some 23 countries and is the world’s most important holiday region. This brings with it attendant challenges affecting sustainability, environmental impacts and the need for product development.
Each chapter is well referenced and supported by recent research, but with data nearly eight years old being referred to in the Great Britain chapter one wonders how relevant and applicable this is now, as we approach the end of the first decade of this century. Although very accessible in terms of the reading and the presentation of data, the book sadly lacks visual appeal. The use of photographs and maps to illustrate some of the themes may have widened its appeal and application.
This book, a genuinely international collaborative effort involving specialists dealing with tourism trends and environmental issues, as well as the specifics of tourism on each of the key tourism islands, is both fascinating and intriguing. It is a gazetteer of sorts and it does offer an intriguing way of looking at island tourism. It does fill a vacuum and is a useful resource for tourism specialists and professionals. It is also an attractive book to handle, to dip into and to have around.
Darren Leftwich MTS | Head of School –
Professor Terry Stevens | Managing Director |
Business, Sport & Tourism | Enfield College
Stevens & Associates Leisure Consultants
Travel Medicine: tales behind the science Annelies Wilder-Smith, Eli Schwartz and Marc Shaw Elsevier, 2008 ISBN: 978-0-08-045359-0 333 pages I found this book to be clearly laid out and the fact that it is split into 9 sections, each containing between one and ten articles, makes it easy to dip into. However, this approach tends to make the book rather fragmented and so it is difficult to see and appreciate the claim that it provides an “overview how diseases have spread worldwide”. The book does offer a variety of viewpoints, which is quite in keeping with the reference to ‘Tales’ in the title but I found some sections to be of limited interest. The book does provide a range of insights into the ways in which both people and diseases travel. The individual contributions included in the book are grouped into sections on: • • • • • • • • •
The history of travel medicine; Education in travel medicine; The evolution of travel vaccines; Malaria drugs and infections of adventure; Personal tales from travel medicine practitioners; Tales behind the research in travel medicine; Travelling for a cause; When diseases travel; A look into the future.
I found Chapter 37 to be one of the better items. Stephen M. Ostroff’s account of the spread of disease in the 20th Century with implications for the future was both thoughtful and informative. This and the other topics included within the book’s eighth section on the spread of disease were of interest to me. However, as the book has been published as part of the Advances in Tourism Research Series it will thus have its place as a specialist resource.
Asian Tourism: Growth and Change is one of the outcomes of the Leeds Met 2006 European Conference on tourism in Asia. An impressive list of contributors brings much experience and many innovative approaches to its 31 chapters (14 written or co-authored by Asian researchers) based on conference papers, case studies and additional research. All have provided an understanding of the changes, influences and impacts taking place in Asian tourism. It will be welcomed by a wide audience in industry and academia. Asian Tourism: Growth and Change is presented in three parts; 1) The politics and policies of Asian Tourism. Rapid change, competition and diversification in the Asian tourism sector are presented, including chapters on Tourism Development and Propaganda in Contemporary Lhasa, Tibet and the Growth of Aviation in Asia and Challenges to Sustainability. 2) Market Demand and Supplier Response. Includes papers which give detailed insights into consumer behaviour of an increasingly diverse market such as backpackers, and those with strong interests in various forms of ecotourism such as Wetland Tourism in Hong Kong: from Birdwatcher to Mass Ecotourist. 3) Destinations, Industry and the Forces of Change. Many of the examples used illustrate the need for ‘responsible destination management’ and for this to reflect local issues. Topics such as Sex Workers and Tourism: A Case Study of Kovalam Beach, India and Health and Wellness Tourism in Asia reflect the impacts of two contrasting and often controversial dimensions of the industry. In the introduction Janet Cochrane states that the book ‘sets out to illustrate the manifestations of tourism in Asia’. It does, and with the examples provided forms an invaluable and stimulating source of information for those studying tourism in Asia. It encourages the reader to look at tourism from the perspective of visitor and visited.
This latest text from two of the most prolific, world-renown authors in the rapidly expanding field of tourism is published at a propitious time. As the number of international arrivals approaches 900 million worldwide, the book’s opening chapter acknowledges that contemporary tourism is ‘one of the most significant yet misunderstood phenomenon in the world today’ (p4). The proliferation of tourist destinations and the myriad of tourism-related activities have not only changed significantly in the past two decades but, as the authors claim, continue to undergo constant innovation and change in response to the exciting challenges of an increasingly global and discerning tourism marketplace. To this end, the authors’ view that this book presents a new and refreshing approach to the study of contemporary tourism and how it is conceptualised is endorsed. An extremely student-friendly and accessibly written text which provides a useful introduction to some of the key emerging issues and inevitable difficulties which arise when defining tourism as a coherent industry and a singular packaged product. The book is structured sensibly into five main sections comprising thirteen chapters with an unequivocal underlying service dimension theme from the outset. Each section sequentially reflects a contemporary aspect of tourism aimed at enhancing the reader’s understanding of the interrelationships between tourists, tourism suppliers, destinations and the variety of experiences created. The authors’ assertion that service management is ‘the new paradigm in contemporary tourism’ (p312) is clearly not entirely unique to this text, however, their earlier claim that ‘specific tourism products [should be] developed and engineered as experiences’ (p29) is a core concept that pervades throughout, and together with its clear destination focus arguably sets the book apart from the many tourism textbooks currently available. Each chapter combines conceptual rigor with practical illustrations and examples, as well as case studies drawn from around the world to provide a further international perspective. Significantly, China’s dynamic tourism growth, and the renewed competitive repositioning of the mature Mediterranean destinations were notable exclusions from the book’s showcasing of contemporary tourism developments. I would, nonetheless, highly recommend this text as essential reading for any student of tourism.
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Marc Cohen and Gerard Bodeker Butterworth Heinemann 2008 ISBN: 978-0-7506-8464-4 430 pages This is an extremely comprehensive book covering certain aspects of the global spa industry; probably everything students are required to know about spas for course work. There is a useful and comprehensive index, short biographies of the contributors, list of figures and list of tables. In the Prologue, the editors say “from ….. academic backgrounds we converged on a need to fill gaps in our knowledge about this vast global industry”. What would have been helpful would have been more on the people in this industry – staff and clients, and what are their needs. Today the Web is a powerful advertising tool, much used by spa visitors researching type/s of treatment they want, and two pages relate to this, but no examples of good or bad sites. As a medical journalist specialising in post operative care, I tap in to the European custom of using medical spas as part of treatment, and am used to visiting the vast but well-organised and visitor-friendly venues abroad. It would have been helpful if the book covered topics such as disabled access, and mentioned and compared different types of equipment such as massage tables, etc. As a people business, any student reading this will need to talk to those working in a spa, and interviews might have made the book more relevant to the operation of spas, instead of just focussing on what accountants require. We don’t take this sector seriously enough; this book explains the theory, but could have had more on the day-to-day practicalities of the industry. Verité Reily Collins FTS
Paul Williams MTS | Principal Lecturer | Staffordshire University
Paul Cleave BA MSc FTS | Freelance Researcher
John D. Smith MA (Cantab.), FRGS, MTS
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Understanding the Global Spa Industry
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Membership News Salvatore Circelli MTS T: 07956 896569 E: s.circelli@ntlworld.com
Aylin Orbasi MTS T: 020 7485 1920 E: aorbasi@aol.com
Welcome New Fellows
Brian Clivaz MTS The Arts Club E: heather@theartsclub.co.uk W: www.theartsclub.co.uk
Lyn Bibbings FTS Oxford Brookes University T: 01865 484 325 E: libibbings@brookes.ac.uk W: www.brookes.ac.uk
Sarah Hanson MTS Shakespeare Country T: 01962 486223 E: sarah.hanson@shakespearecountry.co.uk W: www.shakespeare-county.co.uk
Louise Potter MTS 6 The Square Tea Rooms T: 01298 24151 E: louise@no6thetearooms.co.uk W: www.no6tearooms.co.uk
Vanessa Cotton FTS ExCel London T: 020 7069 4740 E: vanessacotton@excel-london.co.uk W: www.excel-london.co.uk
John Houston Abbotsbury Tourism Ltd T: 01305 871130 E: john@abbotsbury-tourism.co.uk W: www.abbotsbury-tourism.co.uk
Reshma Shah MTS Sonatours T: 020 8951 0111 E: rshah@sonatours.co.uk W: www.sonatours.co.uk
David Howell FTS DHA Consultancy T: 01237 421347 E: dhasocltd@aol.com W: www.dhaconsultancy.co.uk
Sally Ievers MTS University College Birmingham T: 0121 604 1000 E: s.ievers@ucb.ac.uk W: www.ucb.ac.uk
Keren Shepherd Lincolnshire Tourism T: 01522 561 671 E: keren@lincolnshiretourism.com W: www.visitlincolnshire.com
Welcome New Members
Ashley Jones MTS Wimbledon Lawn Tennis Museum T: 020 8946 6131 E: ashley.jones@aeltc.com
Marcus Simmons MTS I know-uk Ltd T: 0871 8710851 E: Marcus@iknow-uk.com W: www.iknow-uk.com
Steve Kitt MTS New Vision Group Ltd T: 0845 4300321 E: steve.kitt@newmedia.co.uk W: www.newvisiongroup.co.uk
Paul Singleton MTS Future Tourism Consultants T: 07891 860475 E: paul.singleton@tiscali.co.uk
Upgrade to Fellow Congratulations to: John Whaling FTS St. Helens Council
Paul Bamber MTS University College Birmingham T: 0121 6041000 E: p.bamber@ucb.ac.uk W: www.ucb.ac.uk Paula Bardell-Hedley MTS LDS Tourism Services Ltd T: 01244 671859 E: lds@ldsts.co.uk W: www.ldsts.co.uk Eva Binkin MTS Polish National Tourist Office T: 020 8991 7074 E: e.binkin@visitpoland.org W: www.visitpoland.org Robin Bischert MTS Bath Tourism Plus Ltd T: 01225 477708 E: robin_bischert@bathtourism.co.uk W: www.visitbath.co.uk Adam Blake MTS Bournemouth University T: 01202 961521 E: ablake@bournemouth.ac.uk W: www.bournemouth.ac.uk Niall Brolly MTS London Development Agency T: 07976 065565 E: niallbrolly@lda.gov.uk W: www.lda.gov.uk/tourism Martin Brunner MTS Kenilwade Ltd T: 02392 450068 E: mcabrunner@aol.com W: www.kenilwade.co.uk Robert Cavanagh Hotels & Leisure Sales Solutions T: 01434 230788 E: support@temuk.com W: www.temuk.com
Victoria Riley MTS New Vision Group Ltd T: 0845 430 0321 E: victoria.riley@newmedia.co.uk W: www.newvisiongroup.co.uk
Samantha Marsh MTS Infinity Public Relations T: 020 8640 4031 E: samantha@infinitypublicrelations.co.uk W: www.infinitypublicrelations.co.uk Rosemary Mould MTS CTH T: 020 7612 0169 E: rosemary@cthcm.com W: www.cthcm.com Harry Murray MBE MTS Lucknam Park Hotel T: 01225 742777 E: harry@lucknampark.co.uk W: www.lucknampark.co.uk Michael Nevin MTS Nevin Associates Ltd T: 0171 5526526 E: mike@nevinassociates.co.uk Rod Nipper MTS Destination Worcestershire T: 01905 822061 E: rnipper@worcestershire.gov.uk W: www.visitworcestershire.org Andrew Norman MTS Totally Insured Travel Limited T: 0870 2408892 E: andrew@totallyinsuredtravel.com W: www.securitydelayinsurance.com David Oldland MTS Oldland Consulting Ltd T: 01243 838331 E: david@oldlandconsulting.com
Ben Tagg MTS New Vision Group Ltd T: 0845 430 0321 E: ben.tagg@newmedia.co.uk W: www.newvisiongroup.co.uk Thomas Thiollier MTS First Source Interactive Ltd T: 07976 462 473 E: thomas@fsi-travel.com Stuart Thomas MTS UK Trade and Investment T: 01926 779750 E: stuart.thomas@ntlworld.com W: www.uktradeinvest.gov.uk Sue Tisdall MTS UK Trade and Investment T: 07971849892 E: sue.tisdall@uktisouthwest.org W: www.uktradeinvest.gov.uk Jace Tyrrell MTS New West End Company T: 020 7462 0689 E: laura.ramos@newwestend.com W: www.newwestend.com
Gold Corporate Members Best of Britain Events Ltd W: www.bestofbritain2009.co.uk Jo Cardow MTS T: 020 7654 0618 E: jo@bobevents.co.uk Tim Etchells MTS E: time@bobevents.co.uk
Membership News Rob McKenzie MTS E: rob@bobevents.co.uk Angie Watson MTS E: angie@bobevents.co.uk Lloyds TSB Cardnet W: www.lloydstsbcardnet.com Bernie Hollywood MTS T: 07860 583403 E: Bernie.hollywood@lloydstsb.co.uk Kevin Coles MTS T: 07841741230 E: Kevin.coles@lloydstsb.co.uk W: www.lloydstsbcardnet.com Nigel Leacock MTS T: 020 7910 4060 E: nigel.leacock@lloydstsb.co.uk David Wills MTS T: 07834 946 449 E: dave.wills@lloydstsb.co.uk Hilton Hotels Corporation W: www.hilton.co.uk Katrina Jones MTS T: 020 7856 8000 E: katrina.jones@hilton.com Jules Kerby MTS T: 07966 893697 E: jules.kerby@hilton.com Johnny Thomson MTS E: johnny.thomson@hilton.com Simon Vincent MTS E: simon.vincent@hilton.com
Students Mike Ferrie University of Central Lancashire E: mjferrie@uclan.ac.uk Silvia Kudjakova University of Westminster E: skudjakova@googlemail.com Zahara Cuenca Lopez University College Birmingham E: zahara_cuenca@yahoo.es Mia Touzin Leffler University of Surrey E: miatouzin@btinternet.com Sally Plastow University of Derby E: sally.plastow@castlecollege.ac.uk Natasha Simcock University of Brighton E: natashasimcock@hotmail.com Eva Ungvarska Guildford College E: evaslamka@pobox.sk Elina Vasilevska University of Westminster E: elinav85@yahoo.co.uk Caroline Zevenbergen Southampton Solent University E: cvzeven@hotmail.co.uk
Obituary
Professor John Beavis – 1928-2008 The Tourism Society was saddened to learn that one of its founding fellows, John Beavis FTS, recently passed away. John joined the Society shortly after its conception on 24th May 1978. John was born in Bristol in July 1928, and showed an aptitude for the academic life from an early age. In 1963, John joined the Department of Hotel and Catering Management at Battersea College of Technology as a lecturer in accounting and hotel reception. In 1966 Battersea received its charter and became the University of Surrey. John was also co-author of the book 'A Manual of Hotel Reception' which he wrote with his friend and colleague, the late Professor Rik Medlik. It was published in 1967. In 1972, John was offered the post of Director of the Scottish Hotel School at Strathclyde. In 1974, John's work in hotel and catering education was recognised by the professional body of the industry, when he was elected President of the then HCIMA (now the
From the Chairman’s Desk I’m delighted to introduce the latest feature of your journal; each themed issue will now have a specialist guest editor from the Society. The journal is going from strength to strength and we welcome your input, ideas and contributions. For future themes please see the website (www.tourismsociety.org). I would like to thank all of the contributors to this issue and in particular distinguished author and journalist Verité Reily Collins FTS for her time as guest editor. Verite is working on a tourism dictionary endorsed by the Tourism Society which will be published in the Autumn. Alison Cryer FTS Chairman The Tourism Society
Institute of Hospitality). John was the first academic to be elected to this post in preference to a member of the industry. After Strathclyde, John and Anne returned to Surrey, living in Farnham. He then accepted a position with the American International College at Bushey, Hertfordshire, as head of the Hotel and Catering Department. He remained at the College until his well earned retirement in the early 1990s. John was a gentleman, loved and respected by all who knew him. He was always on hand to help undergraduates in his charge and provided counselling when they had problems. He had a cheerful disposition and could always be trusted by anyone who confided in him, he enjoyed a joke and it is said he never lost his temper. I know, I speak for you all when I say "he will be greatly missed." Michael Walton
JUNE th
th
19 & 20 ANNUAL CONFERENCE The World of Glass, St. Helens 27th TOURISM SOCIETY WALES SUMMER LUNCH & AWARDS PRESENTATION Fonmon Castle, Roose, Vale of Glamorgan 30th TOURISM ACADEMICS & EMPLOYERS CONFERENCE In conjunction with ABTA & ITT Copthorne Birmingham, Birmingham JULY TBA FELLOWS TOUR OF WIMBLEDON LAWN TENNIS MUSEUM London SEPTEMBER th
16 (TBC) RIK MEDLIK MEMORIAL LECTURE Central Hall Westminster, London
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Hilary founded the award winning Bradt Travel Guides in 1974 and is now a regular contributor to Radio 4 and travel lecturer including engagements at the Royal Geographical Society and the Smithsonian Institution in Washington DC. There are still a few remaining places for the conference, please see http://www.tourismsociety.org/ events_conference081.htm or call 020 8661 4636 for more information or to make a late booking. I am pleased to welcome Best of Britain Events, Hilton Hotels and Lloyds TSB Cardnet as new Corporate Members of the Tourism Society. If you are not already a member please contact the office or visit the website for more information! Flo Powell MTS Executive Director flo@tourismsociety.org
TBA FELLOWS TOUR OF BUCKINGHAM PALACE Buckingham Palace, London TBA BRITISH TOURISM FRAMEWORK REVIEW Venue tbc, London OCTOBER 1st COASTAL REGENERATION Venue tbc, London TBA TOURISM & CLIMATE CHANGE Oxford Brookes University, Oxford TBA BUSINESS TOURISM: THE BENEFITS OF BIG EVENTS The University of Surrey, Guildford 23rd ANNUAL DINNER House of Commons, London
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I am delighted to announce that Hilary Bradt will speak at the Society’s Annual Conference on Emerging Markets on Friday 20th June 2008 at the World of Glass in St. Helens.
Membership News
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2008 Events Calendar
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THE ENGLISH RIVIERA
Indulge in the secrets of Agatha Christie Country, the English Riviera, where you can enjoy breathtaking scenery and sumptuous food. Visit www.englishriviera.co.uk or call our holiday information line on 01803 211 211. Relax and get away from it all.