Listing
PRESENTATION
Dear Homeowner, Thank you for considering me to represent you in the sale of your home. I know you have many choices, however, I’m confident my proven, local expertise, combined with the unmatched resources of Berkshire Hathaway HomeServices Towne Realty, will help ensure you obtain the highest sales price and best terms for your property. This presentation outlines the steps we will take, and begins identifying the data we’ll use to achieve success together. I’ll balance a strong Internet presence with a comprehensive marketing program and tireless networking to drive buyers to your property. With my experience, I know how to market your home’s appeal to a wide range of prospective buyers. I truly appreciate the opportunity to successfully represent you in the sale of your home. Sincerely,
Meet your agent I was born and raised in Mathews County. After college, I married and lived in Gloucester County where I was first introduced to the Real Estate Business. My father-in-law was an Owner, Broker, and Builder. I worked in the accounting field for a few years before I started my family. When my daughter started preschool, I went to work for a large beauty company and played many roles, always in the Sales Development Department. My position allowed me to travel to New York City frequently, and I covered many areas of Virginia including Virginia Beach, Williamsburg, and the Northern Neck. When the corporation changed business strategies and sold to investors, I decided to follow my passion, Real Estate. I had bought and sold several properties during different phases of my life. First time home builder - buyer, buying and selling a small farm in a rural county, buying and selling a second home on the Lake, and buying my forever home. Every transaction drew me closer to realizing my passion and offered me the opportunity to experience Real Estate from the client-side. I have experienced a range of different scenarios such as; the first-time home buyer, the buying a forever home, we are divorced and need to sell now, and a few others. With each transaction I became more interested in the market and what drives the market. When the opportunity presented itself, I made the move and became a REALTORÂŽ. I am truly in love with what I do.
Services We Provide
a higher caliber of service ABOUT TOWNE REALTY This unique affiliation between a real estate company and a financial institution offers tremendous value and benefit to home buyers and sellers. One-stop shopping is available from a hometown team that is dedicated to all your real estate, mortgage, title, settlement, insurance, and banking needs. Members enjoy a wide array of financial services and personal attention, offered in hometown offices throughout the Hampton Roads community. Thanks to the experience and talent of more than 500 extraordinary REALTORSÂŽ, Berkshire Hathaway HomeServices Towne Realty is one of the largest home marketing firms in Hampton Roads Virginia. This local team has been recognized with the distinguished Elite Circle Award for their ranking in the Top 50 Berkshire Hathaway HomeServices affiliates worldwide.
working with berkshire hathaway homeservices THE STRENGTH OF BERKSHIRE HATHAWAY INC.
A worldwide holding company based in Omaha, NE. Its chairman and CEO is Warren Buffett, who according to Time magazine’s ranking is among the world’s most influential people. Berkshire Hathaway is the No.1 company in Barron’s 2013 ranking of the world’s 100 most respected companies; it ranks at No. 8 in Fortune magazine’s 50 Most Admired Companies survey; and is No.18 in Harris Interactive’s reputation study of the 60 Most Visible Companies. The storied Berkshire Hathaway name represents strength, integrity and trust, and is universally respected. Berkshire Hathaway HomeServices brings together that world-class brand name with the proven operational excellence of HomeServices of America, leveraging the company’s talent, experience, assets and relationships in the process of becoming the world’s most valued real estate franchise system.
BUSINESS PHILOSOPHY Strength, integrity and trust are the pillars upon which Berkshire Hathaway was founded, and we pride ourselves on adhering to the highest standard of professional and personal ethics. Our clients can act with confidence, knowing that their real estate needs will be handled in a discrete, professional and highly efficient manner. The goal of our organization is to provide world-class client service that consistently outperforms even the highest expectations.
Identifying Your Goals
appreciating your property CONVEY YOUR HOME’S EXCEPTIONAL QUALITIES Affluent buyers possess a keen appreciation for quality, along with a superior eye for detail that make their homes not just special, but exceptional. Sharing the most distinguishing characteristics of your property will better prepare me to represent your home and to communicate its extraordinary qualities to prospective buyers. • What features first attracted you to this home? • Which of your favorite property features are most exciting and should be given communication priority with prospective buyers? • Which features do you think uniquely differentiate your home from other properties? • What is your favorite aspect of the surrounding area and community?
you are my top priority • I treat my clients the way I want to be treated.
• I will consistently represent your best interests by applying my superior knowledge of premier real estate, extensive connections and unique skills to successfully market and sell your home. • I treat your money as if it is my own. I will use my experience and negotiation skills to secure the highest possible sales price for your home. • I will handle all of the details required to successfully complete your real estate sales transaction. • I will communicate with you on a regular basis. The moment I get information, I will pass it on you. • I fully appreciate the emotional journey involved during the sale of a property, and respect the confidential nature of the information you share with me.
Marketing Your Property
our marketing program for your home is built on three activities: PROMOTE TO PROSPECTIVE BUYERS • Print Advertising • Online • Yard Sign • Open Houses • Other Marketing Materials
MARKET TO OTHER REAL ESTATE PROFESSIONALS • The Berkshire Hathaway HomeServices Network • Referral and relocation resources • Multiple Listing Service (MLS) • Direct promotion to other real estate professionals • Open house for industry real estate professionals
MAINTAIN COMMUNICATION WITH YOU • Review the results of our marketing activities • Consult with you to finetune our marketing strategy, as needed
Why List with Kathy?
Listing with me will get you 3 times the exposure. I subscribe to 3 multiple listing services. Real Estate Information Newtwork Inc, The Hampton Roads Listing Service, Williamsburg Multiple Listing Service and the Chesapeake Bay and Rivers Association listing service. This gives my listings complete exposure from central Virginia to the southern border.
Total Exposure
There is a lot more to marketing a home than the tradition of putting up a sign, placing an ad and putting it in the MLS. We attract prospects in the very early stages of the home search process creating a huge pool of consumer leads and prospective buyers through our robust submission to key websites. We use all the resources available to us to increase the customer flow which means more showings to help generate an on time transaction at the best price.
ADVERTISING LOCALLY • Daily Press • Smithfield Times • Virginia Gazette • Virginian Pilot • Gloucester Mathews Gazette Journal
SUBDIVISION | 1111 SMITH STREET | CITY NAME | $000,000
SUBDIVISION | 1111 SMITH STREET | CITY NAME | $000,000
SUBDIVISION | 1111 SMITH STREET | CITY NAME
other marketing considerations PROPERTY FEATURE SHEET An eye-catching, professionally designed feature sheet can be one of our most effective tools to illustrate the distinctive qualities of your property. Feature sheets will be distributed exclusively to leading real estate professionals and targeted buyer databases. We will also maintain a supply of these marketing materials at your property and at select Berkshire Hathaway HomeServices Real Estate Network member offices. Your feature sheet will be provided directly to select groups with proven track records of finding buyers for properties of comparable value. These include: • Affluent residents of our community and the surrounding counties • Business professionals, community leaders and cooperating brokers who represent prospective buyers of means • Past clients – a valuable source of qualified referrals and repeat buyers • Select Berkshire Hathaway HomeServices Collection Specialists and cooperating brokers
PHOTOGRAPHY • Professional photography
CUSTOM MARKETING PIECES • Large detailed Direct Mail Piece
Staging
what is staging? • Putting your best foot forward
• Putting away the family photos
• Decluttering your space
• Cleaning up after fido & kids
• Optimising room size
Making your home more appealing to potential buyers
Before
After
Before
After
Before
After
Relocation
Benefits of working with a relocation specialist We are an experienced real estate organization focused on providing professional customer service to all of the Hampton Roads area. We recognize that buying or selling a home in today’s ever changing market requires the skill of true real estate specialists. For over 40 years, we have provided Hampton Roads with a full range of real estate services and compiled an outstanding record in the marketing of executive homes, and corporate acquired homes. Berkshire Hathaway HomeServices Towne Realty partners with Berkshire Hathaway HomeServices, Inc., a network that combines the versatility of local market expertise with the marketing strength and resources of one of the largest and most respected corporations in the world, enjoying a greater than ninety-eight percent (98%) consumer name recognition. At Berkshire Hathaway HomeServices Towne Realty we have the expertise, experience, and resources to help you with all of your real estate needs. • Two Relocation Coordinators
• Mortgage pre-qualification
• Team of licensed, certified Relocation Specialists
• School and community information
• 15 conveniently located offices • Home sale marketing assistance • Home finding services • Third party / REO / Corporate Relocation • Group Move assistance • Newcomer information packets • Guided community tours
• Interim rental housing • Transportation of household goods • Settlement services • Destination demographics Nationwide • Cost of living comparisons • Close association with affiliate offices through-out the country
Testimonials:
“We love Kathy! She has been so friendly and helpful for us as first-time home buyers. When touring homes with her we didn't feel like she was a Realtor trying to make a sale. She gave us so much confidence in our home choice, and has walked us through every step with grace and patience. She has been wonderful; we will highly recommend her, and Berkshire Hathaway, to anyone in the area.” - Madison and Winston “Kathy is a wonderful Realtor. She sold our home in less than 2 weeks! She works hard for her clients. She did an open house, helped with staging, photos, etc. Highly recommmend!” - R Hudgins “Kathy was amazing at making sure we were taken care when my husband and I purchased our first home. She is very attentive and responsive. We could not be happier in our home that she helped us obtain. We fully recommend her.” - Elizabeth Hayes “Hands down the greatest Realtor my wife and I have ever worked with. Kathy went above and beyond what we expected and was able to get our house sold quickly and at the price we were looking for.” - Dave P.
DIRECT 757.725.2257 OFFICE 804.695.1414 Kathy.Gwyn@BHHSTowne.com www.KathyGwyn.com
6602 MAIN STREET | GLOUCESTER, VIRGINIA 23061 | OFFICE: 804.695.1414 Exclusive Agent Representing the Seller. All information is believed to be accurate but is not warranted and is solely a guide to prospective purchasers who should satisfy themselves by inspection or otherwise as to the correctness of this information. Š2020 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.