2 minute read
From the Publisher
from the PUBLISHER
Madison Essentials debuted in 2004. Throughout the years, the publication has changed in style and content—we even used to have a page of cooking recipes. Recently, we’ve had to change in a way you may not have noticed.
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Paper mills closed, and the cost of lumber has increased. Perhaps you can see where I’m going with this. Higher lumber prices equate to an increased cost of wood pulp. Wood pulp is used to make paper. Now there’s paper unavailability, exorbitant pricing, and purchasing limits.
Thus, our printing costs have increased, and we’re taking whatever paper is available (which is why each issue has randomly been alternating between heavier and lighter paper stock). Many of our clients are still modifying their own businesses to meet the needs of their customers during the pandemic while dealing with increased cost of goods and being short staffed. It’s sometimes an impossible calculation. How do we cover increased costs without passing along the increases to clients and customers?
Supporting each other helps us all get through this. Where we spend our time and our dollars make a huge difference in what our landscape looks like today and when things start to calm down. We will continue to promote our community, and we appreciate you showing us your support by picking up the magazine. We also encourage you to remember our sponsors when you select where you spend your money. When you do visit these incredible businesses and fantastic neighbors, say hi for us to let them know Madison Essentials connects people to their communities.
Thanks for listening, and I hope you let me know how you’re doing at ajohnson@madisonessentials.com.
amy johnson
comments We welcome your questions and comments. Please submit to Madison Essentials, c/o Towns & Associates, Inc., PO Box 174, Baraboo, WI 53913-0174 or email ajohnson@madisonessentials.com.
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all rights reserved. ©2022 No portion of this magazine may be reproduced without prior written permission by Madison Essentials.
Towns & Associates, Inc. PO Box 174 Baraboo, WI 53913-0174 P (608) 356-8757 • F (608) 356-8875 madisonessentials.com
Watch for the next issue May/June 2022.
Cover photograph—Lettuce Wrap (Khao Tod Nam Som), a traditional combination of rice, ground pork, eggs, and fresh grated coconut from Lao Laan-Xang taken by Eric Tadsen Photographs on page 3: left— Kohler Co. provided
by Travel Wisconsin
right— Artwork by Amy Arnold and Kelsey Sauber Olds taken by
