Townsend Realty Group: Sellers Guide

Our Mission:

Be the most trusted and well-respected solutionbased Real Estate Group in our Market Area.

Our Promise:

Our promise to you is to deliver the best service imaginable. We promise to focus on your needs to ensure the best possible outcome. We promise to be proactive against all challenges along the way. We will put all of our focus on making this a five star experience that exceeds all your expectations

IT'S ALL ABOUT

You will receive a personalized consultation to provide a tailored experience for your specific needs You will work with a full time passionate Real Estate Agent dedicated to you Your agent will be available to you throughout the entire process and is there to answer any questions or concerns that may come up

You will have a personalized and detailed property page featured on our website Local experts with connections and knowledge will be available to you at any time You will receive knowledgeable guidance and experienced negotiators on your side. A personalized closing experience specific to your needs will be provided

WHY HIRE A TEAM

A real estate team unites clients, agents, and administrative staff together to provide multiple services efficiently and with great attention to detail. A tight knit family, like Townsend Realty Group, has many years of experience and can provide you with high quality service that can bring real value to a transaction.

TOM TOWNSEND

REALTOR

In 1999, Beth and I packed up our three babies and left everything in Michigan for a new opportunity in Atlanta. By 2002, I had left corporate America and found myself "flipping" houses for a living. Since then, we have built a Real Estate company that has served over 1,500 clients. I have obtaiined my Certified General Appraisal license in the state of Georgia, am a home inspector, and a REALTOR. We are recognized as one of the top producing teams in the Keller Williams Realty Partners office in Woodstock, Ga.

BETH TOWNSEND REALTOR

Being a Realtor isn't the only thing I do: I am a local educator and have been since 2002 and also serve as a state commissioner. I am a mother to 3 kids who are now grown up and have started their own lives. Away from work, I love to relax and will rad any book you in put in front of me.

ZACH ROE REALTOR

In 2011, my wife and I moved to Atlanta to pursue a career in the arts. For the past 10 years, I have traveled around the greater Atlanta area performing and falling in love with GA and what all it has to offer. In 2019, I decided to focus my talents, creativity, and genuine love of helping people to good use and got my license as a real estate agent. Being a part of this team has helped me grow as an agent and it now allows me to perform a level of customer service I could only dream of. When not helping clients, I still regularly perform on both the stage and as a voice-over artist!

SCOTT KNIGHT REALTOR

Having raised my children over the last 18 years in Cherokee and Fulton county, I am fully aware of the reason families prefer Metro Atlanta. Working and investing in both Real Estate and Restaurants over these many years, I am attuned to the housing and financing needs for working families and entrepreneurs. Having an MBA helps me properly connect and communicate with the clients who operate with certainty that "time is money!". When the day is about to wrap, I love planning the future and creating delight for my loving wife and adult children.

JANE TOWNSEND Marketing & Operations Manager

I am the youngest of the 3 Townswend kids. I graduated from College of Coastal Georgia in May of 2020. I got my degree in Marketing and have become very passionate about all things marketing. Working for the family business has been a joy, a challenge, and exciting all at the same time. I am responsible for all of our marketing efforts, Including managing our listing inventory and our day-to-day operations.

Transaction Manager

I came to the real estate industry with over 13 years of operations, marketing, and management experience. I oversee your transaction and guide you throughout the process from the beginning to the end while striving for 100% customer transactions.

KAELA

Marketing plays a crucial role in the sale of a home. Townsend Realty Group has an extensive marketing strategy in order to get the most eyes on your property. From print to digital listing advertisements to social media campaigns to specialized property guides, we do it all!

Our main priority when listing your home is to be sure it is accurately featured on the websites used by buyers such as Zillow.com. This allows more exposure for your home over other standard agent listings.

We will also be featuring your home in the Keller Williams LKisting System or KWLS. This website is exclusive to Keller Williams agents and allows your home to be marketed online 24/7 through more than 750 of the most popular search websites used today.

TRG SERVICES

Attentive on on one service from all members of Townsend Realty Group, no matter if it is an agent or an assistant.

Managing the sale of your home is a huge responsibility and you will have a dedicated team with many years of knowledge to assist you every step of the way.

Professional marketing and advertising including custom magazines of your home, a large prominent sign, eye-catching social media posts and ads, and custom page for your property specifically

Regular communications regarding every aspect of our efforts and results of those efforts as well as any changes in the market, including new listings, price changes of other homes, sales, and how we need to reposition your property to remain competitive.

Assistance negotiating offers and preparing contracts to maximize your hard earned profit.

Attending the closing to ensure all contract provisions have been met and that you are fully satisfied wit the results of your sale.

The Importance of Professional Photography

Professional Photography

95% of home searches start online. Your home needs to look great in order to appeal to the widest audience possible We only use the best professional photographers in order to capture the most eye catching features of your home

Open Houses

We have the ability to show your home virtually or in real-time We have a 7-level process in order to be the most successful when it comes to holding an open house. During the open house, you will want to make sure your home is in show ready condition. You will want to be away during this time so the buyers can view the home and can speak freely. Within 24 hours, you will receive feedback from your agent.

Social Media

Social Media is a crucial step to getting your home sold and our social media presence is growing every day which means your home gets in front of more eyes.

Promote Online

We will make sure your home is advertised on the 3 most popular sites buyers use to search for a new home. These sites include Zillow, Realtor.com, Trulia, and many more.

Print/Signage

Studies show that people view and remember physical advertising longer than digital. Physical advertisement produces a stronger emotional response Because of this, we will produce professional print marketing for your home.

Property Page

We will create a dedicated page on our website and push this site out to all the additional realtors working with buyers. They will then be able to show their clients your home's specific features

Offer & Contract

and review all offers to purchase contracts submitted by buyers or buyers'

seller on offers Explain the pros and cons of each offer we receive

buyer is pre qualified by contacting loan officers

all offers on seller's behalf

and convey any counteroffers, acceptance, or amendments to buyer's agent

copies of contract and al addendums to closing attorney, lender, co op agent, & all other parties

and promptly deposit buyer's money into escrow account

seller in handling additional offers to purchase submitted between contract and closing

MLS Status to "Sale Pending"

all inspections, such as pests, termite septic, survey, mold, radon, home inspection, etc

and review all inspections with seller and negotiate any items that may have an impact on sale

seller in identifying and negotiating any items that may have an impact on

payment and oversee completion of all required repairs on sellers behalf, if needed.

Tracking

Loan Process

Closing Preparations and Duties

DO YOU NEED STAGING?

Before your house hits the market, you want to "stage" your home to show off the best features. A clean, well lit home will appeal to potential buyers and enable our photographer to show your home in the best lighting possible.

Additionally, it can be difficult for potential buyers to see themselves in a space that is heavily cluttered with the owner's personal trinkets and belongings. Make sure to follow our list of tips and tricks and this will be a great way to get high quality photos of your home.

GET YOUR HOME READY FOR PHOTOS

When your home is getting photographed you want it to look the bests it's ever looked. Below are some tips to help you prepare. When you are getting ready, look around the room like you have never been there before and notice things that are our of place or cluttered. Before our photographer arrives to take pictures of your home please open all blinds, turn on all lights, and turn off all fans.

Outside:

Please have the cars out of the driveway and parked in front of the house. Please do some general yard work; trim overgrown plants, rake dead leaves, mow, and edge

Do some general clean up: Arrange deck furniture neatly, pick up toys from the yard, sweep the patio/deck and walkway if needed If you can, hide your trashcans and roll up your hoses.

Inside:

Make sure toys are picked up and out of sight in every room

Pick up any shoes, especially in the entry area

Clean any french doors or glass front/back doors

Clean windows that are streaked or dirty.

If you have pets, make sure the dishes are hidden, and the litter box and crate too if possible

Check for burned out light bulbs and replace them

Hide the paper stacks bills, mail, magazines

Hide the trashcans

Kitchen:

Clean off counters of most items dishtowels, food, dishes, etc.

Wash and put away the dishes

Remove everything from the outside of the refrigerator

Bedroom:

Make all beds. Pick up all laundry and neatly put toys where they go (preferably out of sight).

Bathrooms:

Clean up the bathrooms- no shampoos, razors, towels laying around, etc.

Put all toilet seats down

Hang towels neatly on pegs or towel bars, but do not throw them over the shower rod.

Clean off the counters. nothing out except decorative items and hand towels

Clean out the shower no shampoo bottles, face cloths, etc.

Living Room:

Pick up remote controls

Straighten furniture and pillows

TIPS

Buy with Cash

Make a winning, all cash offer today.

Real estate transactions can be really stressful. You're either competing with other buyers or worried about settling for the seller's terms and timeline. The thought of losing a home you love or being out negotiated often leads to overpaying and bad decisions. But now there's an alternative.

We designed Buy with Cash to strengthen your offer so that you can win the home you want on your terms.

Buy with Cash ConvenienceFee

Our standard convenience fee is 1.9%. But when you use our preferred lender, all of that is credited back to you at closing, reducing your cost to buy with cash at 0%

Rent

Deferred until closing

We prorate your rent by day, so you only pay for the time you need.

START

THE STEPS OF SELLING

Make repairs and updates and give your home a thorough cleaning so it shows well

We will review comparable listing together and arrive at a price you feel comfortable with

This is often the hardest part as your home has to remain presentable and in tip top shape every day

Professional photos are crucial to show your home online We have a great photographer that will make your home look its best

We will negotiate on your behalf and review all offers with you

Schedule the closing, hand over the keys, collect the check!

THE COMMUNITY

HELPING HANDS

We love supporting our local foster care programs. For the past couple years, we have been supporting Children's Haven as much as we can. Children's Haven provides services toward the health and happiness of children impacted by abuse and neglect.

RED DAY

We've pourned into our communities in a number of ways, initiating service projects like building new homes from the ground up, gathering and distributing food to those who need it, and even spreading joy and raising funds as only KW can when life takes an unexpected turn.

GIVING BACK TO LOCAL SCHOOLS

We believe education is the foiundation for a successful and happy life. For us that starts at our local schools here in Cherokee County. We are passionate about supporting the teachers and staff in any way possible.

OUR SERVICE AREAS

THE WORDS

Got the best price on our new home. Tom did a great job in selling our home and helping us find a new one. His knowledge of current market trends helped us price our home and helped us get the best price on our new home!

Tom was very professional and knowledgeable in the real estate field. He provided a professional photographer to take pictures and had the property advertised in several social media outlets. I would definitely recommend and use his expertise again in the future.

Darlene DeMesa

What can I say about Tom and Bethany Townsend? They have been with us for 2 houses now. They would meet with us just to talk and advise on even if we should sell. When it was time to sell and buy, they were all business No pressure at all, and compassion to our changing needs. They were sensitive to what we were looking for and they brought the right people to our home. Both of our homes sold quickly, and we found a great home to live in. Jane and Kaela are great to work with and speedy in communication. I have recommended them to anyone living in the area they serve, and if they don’t serve in the area you are moving to, they will make sure they find somebody to take care of you. Thank you Townsend Realty for taking care of our family.

Cartner Family

I have worked with many realtors over the years and haven't always been pleased with their services. Our new non profit business required a commercial realtor to find a property to lease & I was fortunate to find Tom Townsend. He's an extraordinary realtor he's kind, responsive, knowledgeable & professional!! Thanks again

Karl Barbour

Denise Lee Hinds

INTERVIEWING OTHER AGENTS?

Do you place my home on 3 MLSs, including the international MLS?

Do you offer a 72 hour sold program?

Do you have a dedicated listing assistant?

Do you have a dedicated closing assistant?

Do you send personalized letters to my neighbors?

Do you include professional photography and drone footage?

Do you include a professional virtual tour?

Do you proactively contact the agents who's clients received my listing through the MLS?

Do you offer staging and do you feel my home needs it?

Do you pre screen every buyer before each showing?

Do you have a large "arm hanging" sign?

Do you market my home on all social platforms?

Do you do a professional bound home presentation book?

Do you provide weekly activity reports?

Do you only work with sellers so you are 100% focused on my needs?

Do you have a dedicated person(s) to answer buyers inquiring about my home so they don't move on to another listing?

Do you contact over 1,000 out of the area agents per month about buyers looking in my area?

Do you offer to be present at all showings, if beneficial?

Do you offer an option for me to buy before I sell?

Are you in the top 5% of all agents within your office?

Do you have a network of vendors that you coordinate any services I need to have completed?

Do you do customized appraisal packets for the appraiser?

Do you have the ability to do a net profit for me, right now?

Do you have a program if I want to sell off market?