February 2013

Page 1



Vol. 29, No. 1

February 2013

page 189

Page 62

Clockwise from top left: Jeep Adventure Pedal Kart, from Berg; Disney Infinity figures and base, from Disney Interactive; Stuck on Fun Playtown Tree House, from Pom Tree; UFO, from Hape; PacMan Ghost Grabber, from Bandai; Boogie Board LCD eWriters, from Improv Electronics; Zennia, from Zeenie Dollz; Air Huntress, from Zing

Tablets vs. Toys page 46

State of the Toy In dustr y: 2013

Even without getting the official word from many toy makers, I think it’s safe to conclude that last year was surprisingly tough for toy sales. I say “tough” because the industry pretty much showed declines all year, and didn’t have a good enough holiday season to offset earlier weakness. And I say “surprisingly” because retail sales of video games were down sharply, which should have helped toys, and, well, weren’t we supposed to be in a recovery? continued on page 44 by Sean McGowan

State of the In du str y Q&A Page 50

page 259
















table of contents Published by Adventure Publishing Group, Inc.®

February 2013 Departments Publisher’s Viewpoint Page 34

Industry Update Page 36

Volume 29, Number 1 www.toybook.com

Features Page 44 State of the Industry 2013 Page 46 Kids Tablets and the Toy Industry Showrooming and Toy Sales Page 48 State of the Industry Q&A Page 50 Cincinnati: Forgotten Toy Town? No Way!

The Big Toy Book Sweet Suite 2013

Toys and TV

Page 38

Page 299

Stat Shot

Page 256

International CES 2013: Big Trends in Tech

Page 40

TIA Perspectives Page 42

Property Profile: 1D Page 60

Outside the Box Page 244

Japanese Toy Market Page 247

Guangzhou International Toy and Hobby Fair Page 252

Page 302

Toy Fair 2013 Category Guide What’s New Appcessories Activity & Construction Dolls & Plush Games & Puzzles Vehicles & Action Figures Infant & Preschool

page 62 page 100 page 109 page 132 page 162 page 218 page 231

The Halloween Insider

page 259

Talking Social Media Page 254

Specialty Toys & Gifts: Page 189

Raising the Bar Page 258

Industry Marketplace Page 304

Flashback: February 1993 Page 306 18 • THE TOY BOOK

Toy Fair 2013

Editor ’s

Vie Page wpoint

News

s Insight s ’ A R T AS Page S4

Page S8

S3

ips Small BusinS6ess T

Page S3

Page

Insurance Tips Page S27

Media CS2e9nter Page

P UBLISHER Jonathan Samet jsamet@adventurepub.com E DITOR IN C HIEF Jackie Breyer jbreyer@adventurepub.com A SSOCIATE E DITOR Loren Moreno lmoreno@adventurepub.com A SSISTANT E DITORS Marissa DiBartolo mdibartolo@adventurepub.com Christine Duhaime cduhaime@adventurepub.com Sierra McCleary-Harris smcclearyharris@adventurepub.com E DITORIAL A SSISTANT Ali Mierzejewski amierzejewski@adventurepub.com A DVERTISING D IRECTOR Diana Veach dveach@adventurepub.com P RODUCTION D IRECTOR Anthony K. Guardiola aguardiola@adventurepub.com C ONTROLLER /O FFICE M ANAGER Robert Forde rforde@adventurepub.com U.S. Corporate Headquarters Laurie Schacht, President laurieschacht@aol.com

Adventure Publishing Group, Inc.® 307 Seventh Ave., #1601 New York, NY 10001 Phone: (212) 575-4510 Fax: (212) 575-4521

Member, International Toy Magazine Association

FEBRUARY 2013

















viewpoint

Publi sh er ’s

Face Your Obstacles...

and Overcome Them!

T

his is my eighth year as publisher of The Toy Book, and every February as I sit down to write my Publisher’s Viewpoint column for the Toy Fair issue, I try to approach it as a Rabbi preparing his Yom Kippur sermon—the chance to speak to my largest congregation of the year. I try to dig deep to come up with some “pearls of wisdom” so that if people take the time to read it, they’ll get something to think about and, hopefully, implement into their business in the upcoming year. I had the good fortune of reading Sean McGowan’s annual State of the Industry feature (page 44), which is, as it is every year, a “must read” in this issue. He touches on some very real reasons for last year’s decline and potential concerns looking ahead. One of the most prominent is the growing number of households that own tablets, continued reduction in the age of children in households using tablets, and increased availability of free/low-cost content for these tablets. This is a very real issue that will not change anytime soon. Last year saw an influx of kid-friendly tablets enter the marketplace and, as with any new trend, 2013 has already seen additional ones. And where the average price in 2012 was around $150 for most kid-friendly tablets, increased competition will likely bring these products down to the $100 range, which means they will become even more affordable for the average household. As a toy manufacturer, what are you to do? I am not recommending you race out and develop/source a tablet to quickly bring to the marketplace. The competition is already becoming too deep, the cost of entry is too great, and you will most likely be up against larger players with bigger marketing/distribution muscles. I am also not recommending you just roll up in a ball and say, “I can’t compete in the current marketplace.” That would be a sure sign of

34 • THE TOY BOOK

Jonathan Samet publisher

ultimate failure—either immediately or in the near future. This leads me back to Sean’s article and a very interesting question he poses: “How do we explain Lego?” Playing in the same marketplace as the rest of us, with their core base (boys ages 5 to 12) being the perfect target for the digital game craze, how do they accomplish double-digit growth year after year? To put my professor hat on for a second, shouldn’t Lego be the “case study” for all of us in the toy business? Without disclosing any trade secrets, Lego’s success is due to a combination of studying their customer and then delivering outstanding product, broadening their market potential with the introduction of the Lego Friends line, and incorporating strong licenses into their product mix. Seems like a pretty good strategy, no matter what the size of the company. When the marketplace seems tough, it is time to overcome the obstacles you are faced with by analyzing the situation and then reacting to it (not resisting it). We at Adventure Publishing have done the same thing (just look at our Voice ad on page 188). The world around us keeps saying that print publications are dying, but take a look at this issue. We are succeeding in the current marketplace because we are delivering an outstanding product. We have also expanded our businesses to develop the successful Toy Insider program that speaks to moms and grandparents, who are the ultimate decision makers and purchasers. And, as the blogger community continues to build its voice in the social media space, we have launched the successful Sweet Suite events, hosted by Laurie Schacht, all of which have been complete sellouts (learn more on page 38). So, to wrap up my “sermon” for this issue, the toy industry may be in for challenging times, but if we evaluate the obstacles and determine how we are going to react and adapt to them, we all should be able to succeed. ■

FEBRUARY 2013



update

I nd u s tr y

WOMEN IN TOYS AND WALMART HOST PITCH EVENT Approximately 40 women-owned businesses have already signed up to participate in the Walmart Pitch event on February 11 during American International Toy Fair, which allows Women in Toys (WIT) members to pitch their products to Walmart. The event is a collaboration between WIT and Walmart’s Women’s Global Economic Empowerment Initiative. A discussion panel, the “Top Five Tips for Selling to Walmart, by Two Women Who Have Done It,” will be held February 11 from 12:30 p.m. to 1 p.m. Presenters include Carol Fenster, of Baby Abuelita, and Amy Pennington, the president and founder of Paradise Kids. The discussion will be moderated by Patti Becker of Becker Associates LLC and Reisa Schwartzman of Griddly Games.

COLORS COME TO LIFE WITH 3-D COLORING APP Turn an iPad into a 3D coloring book with a new patent-pending 3-D coloring app that combines 3-D animation and augmented reality. Based on The Drip Drops original digital preschool property centered on art, color, reading, and creativity, The Drip Drops: Color the World app is an interactive game designed for children ages 2 to 6 in full 3-D. The Drip Drops: Color the World 3-D coloring app and The Drip Drops Augmented Reality Racing Game debuted at the Consumer Electronics Show last month, and are now available for download. In addition to the 3-D coloring app and Augmented Reality Rainbow Racing Game, The Drip Drops property also has two digital books and two iBooks available for download in the iTunes App Store, the BelugaBloo Bookstore, and on Google Play. The Drip Drops are expected to be preloaded on the newest edition of the Kurio 2.0, the kids’ tablet from Techno Source. In addition, TCKL has partnered with art and activity company Cra-Z-Art for The Drip Drops consumer products, which are expected to include plush, art activities, and more.

VIVITAR TO RELEASE THREE TABLETS FOR FAMILIES

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Vivitar plans to celebrate its 75th anniversary with a spring release of three different tablets designed for children and families. Offerings will include the XO Learning Tablet, the Camelio Tablet, and a line of licensed tablets featuring Hello Kitty, Barbie, and Monster High for children in different age groups. All tablets will be 7-inch, Android-based models. The XO Learning Tablet will feature curated educational content, as well as support for bilingual families. In a licensing agreement with One Laptop per Child (OLPC), the system contains content that is suitable for children ages 3 to 12. XO Learning offers a full range of parental controls, user IDs for up to three children, and a dashboard to review usage, types of content, and skill development. Vivitar’s Camelio Tablet offers a series of personality kits that can be tailored to a child’s interests and favorite licensed properties. The personality kit can be changed as the child moves from preschool to elementary school to the tween/teen stage. Each kit will include a tablet case and a card with a code that unlocks branded content such as wallpapers, widgets, music, and books. The Camelio line will also include parental controls.

at www.toybook.com.

36 • THE TOY BOOK

FEBRUARY 2013



2013

I

t’s time to get ready for the next Biggest Night of Play, with The Big Toy Book’s Sweet Suite event to be held on July 25 at Chicago’s River East Art

Center. The Big Toy Book will welcome more than 400 bloggers at this exciting venue. This event is the latest in a series of events designed to introduce the blogger community to the latest and greatest toys being launched at retail. On August 2, The Big Toy Book’s Biggest Night of Play Sweet Suite event brought together more brands and bloggers than ever before. More than 300 influential bloggers from around the country connected with more than 35 brands in the heart of Manhattan at the Viacom building in Times Square for an evening of fun. At the event, individual lounge areas were created, as well as discovery corners, where bloggers played with some of the hottest kids’ brands and products. The night gave bloggers a chance to meet old and new friends while they sipped wine and ate Pinkberry and other sweet treats. The bloggers got hands-on experience with new products, including being the first to battle with the Hexbug Warriors. They played with Activision’s Skylanders Giants, were introduced to Kinect Sesame Street TV, launched Angry Birds, made bracelets, had their hair colored with Color Rox Hair Chox, and tried out some cool new baby products. And, of course, they left with two full bags of swag to review and share with the children in their lives. With a waiting list of more than 500 bloggers, the event ran on UStream so that those who were not able to attend were able to see the action and even win prizes. Twitter was abuzz with more than 2.5 million impressions. An online press center, which now features a large number of posts, was created for the bloggers in attendance. Due to the demand from both bloggers and manufacturers, the Big Toy Book hosted its first holiday event on December 8 at Yotel in New York City. This Biggest Day of Play welcomed influential bloggers and their children from the tri-state area, along with bloggers from Boston and Philadelphia. If you’re interested in learning more about these events and how to get involved, contact Laurie Schacht at laurie@thebigtoybook.com.

38 • THE TOY BOOK

FEBRUARY 2013



S TAT S HOT

Dollar Sales, U.S. Toy Industry Supercategories Categories

2011

Action Figures & Role Play

$1.2 billion

2012

$1.22 billion

0.4 percent

$1.53 billion

20 percent

$1.28 billion

-6 percent

Arts & Crafts

$485.1 million

$518.4 million

Dolls

$2.18 billion

$2.31 billion

Building Sets

$1.28 billion

Games & Puzzles

$1.36 billion

Infant & Preschool Toys

$2.91 billion

7 percent 6 percent

$2.98 billion

3 percent

Youth Electronics

$360.3 million

$361.6 million

0.4 percent

Plush

$876.1 million

$765.6 million

-13 percent

All Other Toys

$936.5 million

$936 million

-0.1 percent

Grand Total

$16.66 billion

$16.59 billion

-0.5 percent

Outdoor & Sports Toys

$3.78 billion

Vehicles

$1.29 billion

*NPD’s point-of-sale data represents 80 percent of the total toy market, and does not include crayons, markers, pencils, chalk, or craft/school supplies.

RANK

LICENSE

$3.48 billion

-8 percent

$1.21 billion

-6 percent

Source: The NPD Group/Retail Tracking Service

Top 20 Toy Licenses RANK 11

LICENSE

DISNEY (ALL OTHERS)

1

DISNEY PRINCESS

3

CARS THE MOVIE

13

TOY STORY

BATMAN

15

POWER RANGERS

2 4 5 6 7 8 9

10

STAR WARS BEYBLADE

THOMAS & FRIENDS SPIDER-MAN

MICKEY & FRIENDS WWE

DORA THE EXPLORER

*Ranked by annual 2012 dollar volume

40 • THE TOY BOOK

Change

12

14 16 17 18 19 20

ANGRY BIRDS

MARVEL LEGENDS NATIONAL FOOTBALL LEAGUE SESAME STREET BARBIE HALO

MAJOR LEAGUE BASEBALL

Source: The NPD Group/Retail Tracking Service

FEBRUARY 2013


European Market Update

European Toy Market Down 2 Percent in 2012

T

he NPD Group has published its 2012 annual toy report, which confirms that last year was a difficult year for the toy industry with an overall 2 percent decline over 2011 in value sales for the five major economies in Europe—the UK, France, Germany, Italy, and Spain. Thanks to last-minute sales and a concentration of sales over the last three weeks before Christmas, most markets were able to recover after a slow start. Despite huge pressures on the economy, it seems that once again consumers went back to the toy market even though they allegedly spent less on other entertainment categories. Reports confirm that Northern Europe is doing better than Southern countries, with Germany up 3 percent and the UK, which is on par with the U.S., down by only 1 percent. On the other hand, Spain is recording a third consecutive annual decline and Italy a second. France, after 6 percent growth in 2011, will concede a 2 percent decrease. Preschool tablets made their debut in continental Europe and were the must-have items in most countries. Monster High dolls and building sets were also uncontested winners. At any rate, the industry lacked a strong blockbuster to boost licensed merchandise, of which sales declined in all countries but the UK. After the records set by Cars in 2011, analysts knew from the start it would be difficult to grow even bigger. Overall, the year started badly, up until Easter. That, along with a wet and cold spring and summer, didn’t help most countries, except for the UK, which hosted the Queen’s Golden Jubilee and the summer Olympics. After a sluggish autumn, Christmas sales were able to meet expectations. Consumers went online and came to stores in a quest to find the best deals wherever they lived, becoming increasingly savvy and price and promotion sensitive. Online sales continued to gain in penetration, led by the UK and Germany, while Southern Europe is now slowly embracing this new way of shopping. This year will be challenging; the industry will be anticipating a more seasonal spring and summer, as well as the resurgence of action figures to support sales before peak season returns. Because most economists forecast sluggish sales and little to no GDP growth for the big economies, toy analysts remain cautious, hoping for a new craze and to forget Europe’s first year of toy sales decline since 2004. ■ —Frédérique Tutt, industry analyst, NPD EuroToys

FEBRUARY 2013

TOP 5 BEST-SELLING TOYS OF 2012 RANK

F RANCE

TITLE

1

BEYBLADE METAL FUSION, FROM HASBRO TOYS

3

MONSTER HIGH ASSORTMENT, FROM MATTEL

2

STORIO 2/INNOTAB TABLET, FROM VTECH

4

CARS 2 CLIPSTRIP, FROM MATTEL

5

PIRATESHIP, FROM PLAYMOBIL

Source: The NPD Group/Retail Tracking Service

Monster High dolls, from Mattel

TOP 5 BEST-SELLING TOYS OF 2012 RANK

S PAIN

TITLE

1

MONSTER HIGH ASSORTMENT, FROM MATTEL

3

MONSTER HIGH PARTY DRESS DOLL, FROM MATTEL

2 4 5

MONSTER HIGH FIESTA DIVINA DE, FROM MATTEL MONSTER HIGH ISLA CALAVERA, FROM MATTEL

MONSTER HIGH DRACULAURA Y CLAWD WOLF, FROM

MATTEL

Source: The NPD Group/Retail Tracking Service

THE TOY BOOK • 41


perspectives

Toy Industry Association

TIA’s Knowledge Network: Be in the Know! by Kristin Morency, communications specialist, Toy Industry Association

T

he Toy Industry Association’s (TIA) Knowledge Network delivers educational opportunities to toy industry stakeholders throughout the year. From webinars to professional conferences, TIA is committed to providing the industry with practical, educational content and resources.

Webinars TIA’s webinars are presented by staff and outside experts to provide toy industry stakeholders with a deeper understanding of multiple topics, including safety and legislative updates, testing and reporting requirements, recalls, public relations and communications, and international and trade topics. Webinars are free to TIA members and available to non-members for a fee; they are also recorded and available for download following the live event.

nect TIA’s designer and inventor community at the world’s most comprehensive historical collection of toys and games. The event is a perfect opportunity to discover the secrets and history of toy design, learn new ways to innovate, and find out about the emerging regulations and new technology that impact the field of toy design.

China Toy Safety Seminars TIA staff travels regularly to China to participate in toy safety training sessions for the managers and staff of local Chinese manufacturers producing toys and children’s products for the U.S. marketplace. Working in cooperation with the Chinese government and the U.S. Consumer Product Safety Commission, TIA has hosted 11 stand-alone training programs since 1996, reaching more than 3,000 attendees.

PlayCon PlayCon: TIA’s International Conference of Play Professionals is the toy industry’s premier annual gathering for stakeholders looking to mingle with old friends, rub elbows with important industry contacts, and be in-the-know about new market research. The next conference will be held in Scottsdale, Ariz., from May 15 to 17 and will cover topics such as sourcing, international expansion, licensing, consumer insights, retailer strategies, and new business building tools.

ToyDesignCon New to the Knowledge Network, the second annual ToyDesignCon will be held from June 23 to 25 at The Strong in Rochester, N.Y. The conference is designed to inspire and con-

42 • THE TOY BOOK

Education at Toy Fair As part of the Knowledge Network, TIA and its partners will present an expanded array of educational seminars and conferences at this year’s Toy Fair. Targeting the show’s diverse audience members (including independent and mass retailers, manufacturers/distributors, creative professionals, and licensors), these learning opportunities will help grow businesses and build professional relationships. “We are proud to bring several of the most respected leaders in the global toy industry together under one roof to share their perspectives, insights, best practices, and a few tricks of the trade with Toy Fair attendees,” says Marian Bossard, vice president of meetings and events at TIA. “From our Content Connection program for licensors to the seventh annual Digital Kids Conference, the Toy Safety Compliance Update, and so much more, Toy Fair will not only be the global business event for the toy industry, but also a show that is fun, interactive, and richly rewarding.” For information about the educational seminars and conferences taking place at Toy Fair, visit ToyFairNY.com. To learn more about TIA’s year-round Knowledge Network programs, visit ToyAssociation.org/Knowledge Network. ■

FEBRUARY 2013



State of the Industry 2013 continued from cover

At press time, December sales results were still being tallied, and markdown debates are raging in meetings at the Peninsula Hotel in Hong Kong, but it seems safe to say that U.S. retail toy sales were, once again, disappointing. In fact, if the declines The NPD Group reported for the first 11 months were any indication of how the whole year turned out, 2012 was down more than just a tad. This was on top of a decline in 2011, and, in fact, most of the last 10 years.

What’s Going On? I really don’t think there’s too much mystery here. For many consumers who buy entertainment products for kids, the central question last year was not, “Should I get some toys or should I get a tablet?” it was, “Which tablet should I get?” I’ve talked to a number of executives in the toy industry who are reluctant to blame the advent of tablets for the weakness in sales of traditional toys and games. As I will discuss, we know from the success some toy makers enjoyed last year that it is possible to do well in the tablet era. But let’s be straight: billions of dollars are being spent on tablets that offer incredible access to a rich array of content, much of which is free or nearly free to consume. How in the world could that not be a problem for companies selling physical products?

44 • THE TOY BOOK

It’s Tough to Compete with Free I’ve previously noted here and elsewhere that in a competitive market, pricing tends to revert to the marginal cost of production of the lowest cost producer. When some competitors have a marginal cost of production that is zero, producers with higher costs have a problem. Even if production costs aren’t zero, if competitors are willing to “give” their products away, it creates a serious problem for those looking to charge for their products. This is true even when the “product” is something like “delivery.” The dominant business model for online and mobile video games is “freeto-play.” You let everyone play your games for free, hoping this will result in many, many more people trying the game. Even if a tiny portion (2 percent, say) pay, producers can make a lot of money because 2 percent of many millions of trials could be economically better than asking for $40, $50, or $60 and hoping a lot of people buy it. It would be foolish, I think, to dismiss the advent of free-to-play digital games as irrational behavior, or even as an unsustainable loss-leading tactic for gaining market share. It’s actually a powerful economic model, because everybody winds up paying exactly what they want to pay, which ranges from zero to several hundred, even several thousands of dollars. How many producers can say, “100 percent of my

customers are happy with what they paid because every one of them paid no more or less than they wanted to pay?” So, free-to-play is here to stay, even if other business models also persist. Why am I dwelling on this in an article about toys? Because it’s real, and it’s having an impact already. The impact will only get more pronounced in the future as the average age of kids who have or use tablets falls. However, there is actually a way to prosper, even in the face of this competition.

Don’t Blame Video Games One thing is certain about sales weakness in 2011 and 2012: you can’t blame portable or console video games. According to The NPD Group, retail sales of video games (hardware, software, and accessories) have shown declines for 25 straight months, and in 42 of the last 48 months. Granted, some of the decline was offset by spending on video games not sold in stores (mobile, downloadable content, online games, Facebook, etc.), but much of the money spent on such games is not coming out of the toy budget. My mother’s fixation on Farmville had no impact on her spending on action figures. The total decline in retail sales of video games last year was approximately 20 percent. Some of that should have been able to find its way back into the toy aisle, don’t you think? Video games are staging a come-

FEBRUARY 2013


back, or at least they will by Christmas. Nintendo’s Wii-U is out already, and Microsoft and Sony are expected to have new consoles on the market as early as this holiday season. Maybe spending on these consoles won’t be enough this year to offset declines in spending on older consoles, but it’s going to soak up some portion of the family entertainment budget. So, while you can’t blame video games for last year, look out during the next few years.

Mitt, Barry, and the Two Sandies In years where there is a hardfought, close presidential election, consumer spending tends to get put somewhat on hold until after the election, especially when the outcome of the election will have a big impact on such issues as taxes and spending. So, it’s not surprising that spending took a while to kick into gear last fall, even with the (generally successful) move by some retailers to start layaway earlier. The impact of Superstorm Sandy is tougher to measure. First, only a part of the country was devastated. Second, in other past disasters (hurricanes, tornadoes, etc.), some retailers have actually reported an uptick in sales, as people need to replace lost products, and they get the money to do so from FEMA. But, I can tell you from firsthand experience, going out to buy toys was the last thing on the minds of many victims who lost houses or had their lives seriously disrupted. Many of them are still waiting for the FEMA money, and, with Christmas having come and gone, they may find more important things to spend it on. The other Sandy, Sandy Hook, is another matter, and I would never want to cheapen the important debate about

FEBRUARY 2013

what we need to do as a country to stop these horrible occurrences by pondering what the impact was or is going to be on toy sales. But one at least has to think that such soul-rattling events have a way of making us think twice about what’s really important, and maybe some consumers decided to spend the few days before Christmas hugging their children instead of shopping more for them. My final point, before moving to some predictions for 2013, is about what can be done to succeed in the tablet era. I recently learned that, even with all of us assuming last year was a bad year across the board, some (as in “more than a dozen”) small, mid-sized, and very large companies had a good year—in some cases, a very good year. So, if tablets are eating the toy industry’s lunch, how is it that some companies are able to prosper? In some cases, it’s just luck. Hey, you got a license that, out of nowhere, turned out to be hot? Good for you. I’m not sure luck is a strategy, but enjoy it while it lasts. Others were up because they were so far down the prior year that growth wasn’t all that hard. You still need good product, but maybe growing 20 percent against a decline of 25 percent the year before is easier than growing 20 percent against 25 percent growth the prior year.

How Do We Explain Lego? It’s not surprising (although yours truly was pretty surprised) when a Furby comes back and has a good relaunch. Hits happen. But Lego has been putting up double-digit growth on top of double-digit growth for many years. This isn’t because the company is introducing apps or video games, or

adding technology to the toys. They are doing all that, but that’s not what’s driving the growth. They’re paying attention to the customer. They are doing good, old-fashioned research, and they’re doing it vigorously. They’re thinking like a kid when they conceive the toys, and they’re thinking like a retailer when they package and price them. The fact is that the core of the Lego consumer base (boys ages 5-12) are the ones most likely to be tempted by the siren call of digital games, and these kids are playing games. But Lego has made a science of figuring out the art of designing popular toys. Lego Friends is the “overnight success” that took more than eight years to produce. Not every company is fortunate enough to have a 60-year-old brand known and loved all over the world, or a huge R&D budget, or their own stores to showcase the products. But every company is able to approach the process with discipline, rigor, and passion. Now, let’s finish with a few predictions for 2013.

Tablet Redux You think it was tough to compete with $150 tablets that come with dozens of free games? Try competing with $100 tablets that come with even more free games and all-you-can-eatstyle content plans that make getting a tablet for a kid a pretty favorable economic proposition. I look for tablets and digital content to garner a larger share of market and share of mind this year.

continued on page 245

THE TOY BOOK • 45


State of the Industry 2013

Tablets and the Toy Industry Many Markets in One by Steve Reece, brand marketing and product development consultant

T

he toy industry has always been fantastic at taking modern day consumer technology and adapting it to hit a critical price point. As an industry, we’ve been even better at retaining the “coolness” and aspirational appeal of gadgets, despite having significantly stripped them down. When I was a kid, I had a Speak and Spell from Texas Instruments. It was an amazing toy for the time, and so much cheaper than the—albeit basic—computers of the day. Later, mobile phones proliferated and kids got their own play versions, some fancier than others, but they were great fun for kids nevertheless. Though we stand at the beginning of a major technological revolution with the rise of tablets, we are not necessarily entering uncharted waters. We’ve always seen adult consumer technology redesigned for kids. What is different this time around is the amount of market share that could potentially be stolen from other toy categories and from companies not playing in this space. The simple fact is this: computers as bulky, wired-up, clunky, immobile devices that are going to fade away. Laptops have their shortfalls, too, eventually failing to keep a battery charge after six months, for example. They will also likely fade away over the next few years. In their place will be wireless devices with screens, but with none of the tangled mess and general frustrations of the past. If you haven’t already noticed, tablets are the big thing in mass-market consumer technology, and we are at the start of this phenomenon, comparatively speaking. In 2010, global tablet penetration was at about 1.2 percent. By 2014, it is forecasted to hit about 20 percent, although I think it will be higher. In the years that follow that, this kind of device will be in nearly every home. This is all very exciting for consumer technology companies, but what about for toys? Well, the point is that this type of device is going to become prevalent to the degree that nearly

46 • THE TOY BOOK

every parent will have one. Nearly every child will want to play on their parent’s tablet, and parents may want to buy their kids tablets of their own. Some will get iPads or other adult-targeted tablets, but many more will get tablets designed for kids, such as the LeapPad or Innotab. Now, I’ve painted a fairly negative picture of the potential purchase dynamic. The reality is that canny toy companies seek to assuage parents’ feelings about excessive screen ogling with educational and developmental software and apps packed into the tablet. Tablets are intuitive for kids in this generation, so it’s a great place for them to learn. As was the case in the past when parents first considered computers as purchases for kids, the motives for the parents and the child are not the same. The child will certainly confirm their interest in using the device for learning, but they will also seek out things with no educational value just because they’re fun. The difference with tablets designed for kids, however, is that they are not (as of yet) driven by games unsuitable for the age group. Video games were traditionally sold mostly to tweens and teens, and while the Wii changed that to a degree, parents of those with a Wii are still going to face shelves full of unsuitable titles. That isn’t likely to happen with kids’ tablets. Nor are the tablets offering free, unregulated Internet access to children who shouldn’t be given it at a young age. In fact, tablets are a parent’s dream in terms of getting kids away from passively watching TV, surfing websites they shouldn’t be on, finding unregulated content they shouldn’t see on mass-media websites (YouTube, for instance), and persuading the child to spend some of their leisure time learning. So in simple terms, kids’ tablets are huge in terms of being desired by both parent and child, whereas many toy categories rely on one or the other.

continued on page 246

FEBRUARY 2013



State of the Industry 2013

When Showrooming Takes the Glee Out of Toy Sales

by Ken Levy, CEO and co-founder of 4-Tell

A

n old expression tells us that “all roads lead to Rome.” If you’re a retailer in today’s market, you want all roads to lead to your store, whether it’s an online site, a brick-and-mortar location, or both. To marketers, these roads are known as channels and 15 years ago you had to concern yourself with only a few of them, mostly broadcast media and print media. Welcome to the new age of retailing. The Internet, social media, tablets, and smartphones—to name a few—pose new challenges for retailers. Because of these new channels and technologies, consumers rarely need to travel down a road to do their shopping. They are, in a very real sense, moving targets that weave in and out at will, doing their shopping through different channels, from a PC to a mobile app to a TV shopping network. Whatever channel is most convenient to them at the time is the one they will use to connect to your store. Simply put, in order to reach these consumers retailers have to have a consistent presence in a lot of places. As shoppers move into, out of, and across all channels—sometimes at the same time—you have to be able to connect with them on their terms.

Retail Behaviors Have Changed

Nearly 50 percent of shoppers use technology to save time. A 2010 survey of U.S. retail customers found that 88 percent are more likely to choose a company that allows them to connect via an online search, mobile phone, or a self-service device. These changes in retail behavior are playing out daily and will only increase. According to a study by PricewaterhouseCoopers LLP, 65 percent of U.S. respondents already shop across at least two channels, and 21 percent shop

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across up to five channels. As a result, we’ve seen the introduction of a new consumer behavior known as showrooming. Tech-savvy shoppers visit a store to check out merchandise, to basically kick the tires or see how something fits, and then use their handheld devices to find a better price online or in a different store. In other words, they do product comparison shopping in real-time without even leaving the store.

Shoppers as Moving Targets

How do you connect with a consumer at a key point in the purchase-decision cycle when that person is a moving target, especially when showrooming is involved? More importantly, how can you engage this shopper in a meaningful way, whether online or offline, that will result in a sale rather than a missed opportunity? It’s a growing problem, given that 98 percent of online shoppers leave the store, or abandon their cart, prior to purchase. Consequently, it is a paramount concern for all retailers to connect and convert those browsers into buyers before they abandon the store. In short, it’s all about closing. One answer is omni-channel retailing or seamlessly displaying engaging content across all channels. And one of the best ways to do that is by investing in category content backed by product recommendation technology. Category-based product recommendations can quickly help a shopper reach a purchasing decision before they leave the site or your store. Retailers are already plugging into the benefits.

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FEBRUARY 2013



State of the Industry 2013 Anne Marie Kehoe VP, Toys, Walmart How are you dealing with the issue of “showrooming,” where consumers are browsing in brick-and-mortar stores and then price-comparison shopping online? As a retailer that is confident in our products and pricing, we actually think showrooming is a good thing. We invite customers to check out our great toys. I’m sure they’ll like what they see. Analysts attribute a weakness in toy sales to the surging popularity of tablet devices. Do you find this to be the case, and do you see this as a continuing trend? How do you plan to react in terms of product offerings/shelf-space allocation? We were very pleased with the overall demand for toys this holiday season. This year we saw a lot of demand for preschool categories and educational toys, including children’s tablets such as the LeapPad 2 and Innotab 2. Other top toy categories this holiday season included construction toys and dolls/doll houses. We are going to continue to offer the top brands and the new toys that bring innovation and value to playtime for kids. Reports show that increased spending on social media did not garner proportionate results. What is your position on social media? We’re always listening to our customers and find that their feedback is one of the things that makes us a better business. Facebook is a vehicle for building relationships; it helps us keep our customers first, and we take what we learn from our fans and implement it in our aisles. During the holidays, we used Facebook as a tool to communicate and boost awareness. During the weekend of Black Friday, we made more than 50 million mobile impressions and saw tremendous awareness of our event start times and our guaranteed items.

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John Frascotti Global Chief Marketing Officer, Hasbro How are you addressing the growing demand for product exclusives by retailers? Exclusive items, which provide meaningful differentiation for our retailers, have always been a key component of our overall product mix, and they will remain so. We will continue to partner with our retailers to provide our consumers around the world with creative and unique opportunities to experience our brands. We have a dedicated exclusives development team within our marketing organization, and they partner with our regional and customer marketing teams to develop the most appropriate items to meet retailer and consumer needs. How are you addressing the continuing issue of “age compression” in developing toys that will appeal to an older child? We continue to focus on creating great product and entertainment experiences for all members of the family. While some may refer to “age compression,” we also see, in Hasbro’s case, brands that are appealing to broader audiences than ever before. Transformers is an excellent example. What was once “simply” a toy line is now a major, global franchise, encompassing a wide array of branded experiences, including motion pictures, television programming, video games, theme park rides, toys, games, and licensed products, many of which appeal to children, tweens, teens, and adults. Some analysts are noting a growing shift toward genderneutral toys. Will this trend affect your product development/introductions? Several of our brands and products, including many of our gaming brands, are equally appealing to both girls and boys. In addition, we have identified opportunities for us to deliver products, which have traditionally been seen as gender-specific, in a more gender-neutral expression. Since we know that both girls and boys enjoy cooking play, we will be introducing a black and silver Easy-Bake Oven design, which has been in development for the past 18 months, at retail this fall.

FEBRUARY 2013


John Alteio Director of Toys & Games, Amazon Analysts attribute a weakness in toy sales to the surging popularity of tablet devices. Do you find this to be the case, and do you see this as a continuing trend? How do you plan to react in terms of product offerings/shelf-space allocation? We expect tablets to continue to be popular and will look to add a wide assortment of appcessories to our toys selection for customers. At Toy Fair, we are excited to see new trends as well as innovative ideas to leverage the popularity of tablets. Additionally, we look forward to adding thousands of new items from our current partners and discovering new vendors with the latest and greatest in toys. Reports show that increased spending in social media did not garner proportionate results. Were you able to measure the effectiveness of your social media outreach and do you plan to increase your investments this year? We’ve heard from customers that our social media channels serve as great resources for information about new and popular toys, as well as discovering great deals. This year, we’ll continue to listen to our customers and make investments to improve the overall shopping experience. Which holiday selling techniques did consumers respond to best in 2012 (layaway, reservations, price matching, etc.)? Which trends do you anticipate will continue in the future? Throughout the holiday season, we focused on offering customers the broadest selection of toys and brands and providing the best prices available anywhere, every day. Customers told us they love the convenience of shopping from the comfort of their homes, so we also worked hard to offer great deals on popular items as well as fast, free shipping options. At Amazon, nothing is more important to us than earning customer trust. Product exclusives continue to be a major trend. Will you rely on manufacturers to provide these offerings, source yourself, or a combination of both? We’re always looking for ways to improve the shopping experience for our customers. We’ll listen closely to our customers to find out the types of toys and brands they’re interested in purchasing and work with manufacturers to make them available.

FEBRUARY 2013

Tim Kilpin EVP, Global Brands, Mattel How important is international distribution to your company’s success? In the last decade, we have successfully grown the international share of our total business to 50 percent. We remain committed to continuing to grow our international footprint and are focused on culturally relevant initiatives to fuel this growth. We are working to further establish our brands in markets such as Russia and China, as well as build on the momentum of our more quickly growing markets, including Mexico and Brazil. Analysts attribute a weakness in toy sales to the surging popularity of tablet devices. Do you see this as a continuing trend? How do you plan to react in terms of product development plans? We embrace digital innovation as it is a powerful way to engage consumers on multiple platforms wherever and whenever they want. Digital innovation on smart devices and tablets will continue to be aspirational platforms of play for kids; however, toys will also continue to be an important share of a kid’s playtime. Therefore, we continue to introduce innovative toy products and play experiences as well as use digital platforms as a way to amplify our brands. This year, many of our new products merge ageappropriate technology with traditional play. How are you addressing the continuing issue of “age compression” in developing toys that will appeal to an older child? We appeal to kids of all ages with a balanced portfolio of brands. We also conduct a great deal of in-house research and talk to our consumers frequently to understand what different age segments they want from toys. We are continually exploring innovative and new ways to play, as well as categories that appeal to older kids highlighting personalization, creativity, experimentation, and accomplishment. Content continues to remain an impactful vehicle to keep our older kid consumers engaged in their favorite brands while appealing to adult brand fans.

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State of the Industry 2013 Jay Foreman President and CEO, The Bridge Direct Will rising manufacturing/labor costs lead to a shift in overseas toy manufacturing in the near future? I don’t think that is very likely. Costs will, when all factors are considered, be just as expensive when made off-shore of China when you factor productivity, component parts sourcing, and the aggravation factor. The exception might be some products coming back to the U.S. for manufacture and/or assembly but not to India, Indonesia, or Cambodia. What would you like to see retailers do differently in the toy aisles? I’d like retailers to recognize that there are some toys that are not gender-specific and to find a home for crossover products. For example: are The Smurfs for boys or girls? What about SpongeBob or Looney Tunes? When Zhu Zhu Pets first hit, it wasn’t a girls line—it was for boys and girls. Consumers are looking to see more gender-neutral advertising, so let’s start with creating a gender-neutral toy aisle. How important is international distribution to your company’s success? It’s hugely important in order to build a global buzz, offset development costs, and add to the top and bottom line. We are launching our Pinkie Cooper line in over 30 markets simultaneously this year with a global launch that will help build buzz and allow us to increase our investment in building the brand. How are you addressing the growing demand for product exclusives by retailers? We handle the request to make exclusives by making exclusives! But, we focus on how they are going to sell and be promoted so that they become a net gain for us, not a replacement for everyday sales. We recognize the need for some retailers to have a bit of a point of difference.

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Carter Keithley President, Toy Industry Association How did the toy industry fare in 2012? What is your outlook for 2013? Over the past few years, the toy business has been fairly stable within a couple of percentage points. The NPD Group’s new pointof-sales data found that 2012 was more or less flat, with December sales topping $5 billion for the first time in three years. Some categories saw revenue gains. Building sets, for example, were up nearly 20 percent. Other growth categories were arts and crafts, dolls, and infant/preschool toys. But there’s no question that the fiscal cliff and other unfortunate events in the fourth quarter undoubtedly dampened consumer spirit. Looking ahead to 2013, there are incredible growth opportunities, particularly in other markets. I saw a recent estimate that worldwide toy and game sales are expected to rise 22 percent over the next few years, reaching $95 billion by 2016. TIA is focused on assisting our members in their efforts to expand globally through improved education and resources, by leveraging our trade shows to unite toy professionals from around the world, and through ongoing initiatives to align international toy safety standards and reduce technical and tariff barriers to trade. Following a difficult 2012 toy year, do you anticipate further consolidation or reduction of manufacturers and toy retailers? The cyclical nature of business means that there’s always a churn; at Toy Fair, about 15 to 20 percent of exhibitors are new each year. The toy industry in particular is heavily comprised of small and mid-sized businesses. If a new, smaller company breaks onto the scene with an innovative product that really takes off, they naturally become attractive for acquisition. As we all know, a single product line can really make or break a company. TIA membership is at an all-time high (we now have more than 600 members!), which shows that our industry continues to innovate, evolve, and expand in new and exciting ways.

FEBRUARY 2013


Visit us at Toy Fair Booth # 1831


State of the Industry 2013 Sharon DiMinico Founder and CEO, Learning Express Which holiday selling techniques did consumers respond to best in 2012 (layaway, reservations, price matching, etc.)? Which trends do you anticipate will continue in the future? We send out two catalogs in November and December. We had several promotions where our customers received significant discounts and several free gifts-with-purchase opportunities. We hardly ever get requests for layaways, but if asked, we would accommodate. Strong product knowledge, free gift wrapping, free personalization, VIP loyalty programs, and extraordinary customer service are selling techniques and differentiators that we will continue in the future. Do consumers mainly shop for “a girl” or “a boy,” or is there a growing shift toward gender-neutral toys? Customers come in primarily to buy for a specific child: their 6-year-old niece, their 10-year-old son. However, with that being said, we are selling many items that are gender neutral. For example, our top selling item last year, Improv Electronics’ Boogie Board, was an item that is perfect for boys or girls and has a huge age range (3 to adult). It makes sense that if we can find more great-selling items that appeal to both genders, the greater the likelihood it will become a best-seller. How are you dealing with the issue of “showrooming,” where consumers are browsing in brick-and-mortar stores and then price-comparison shopping online? We have worked diligently to improve the in-store customer experience through in-store events, classes, and in-store demos, resulting in an impulse purchase. We have increased the number of specially priced items, gifts with purchase, and special offers to be as competitively priced as possible. We continue to support our communities through fundraising events, participate in Small Business Saturday, and remind customers about the value of shopping locally through social media.

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Ben Gadbois, President, Spin Master Analysts attribute a weakness in toy sales to the surging popularity of tablet devices. Do you see this as a continuing trend? How do you plan to react in terms of product development plans? I do believe that the market is changing but I am not sure that these changes should be seen as negative. The current changes that are happening are actually representing incredible opportunities for companies that are willing to embrace and deal with the fundamental market transformations we are experiencing right now. Tablets and digital devices can—and do—enhance play, providing new and alternative methods to play, and, if used and leveraged correctly, they can be engines for growth in the coming years. Spin Master has already launched products that merge the digital and physical worlds and will continue to look for ways to bring our brands to life in any and all ways, be it physically through toys or digitally through websites, apps, and video games. I think it is important to look at the role that innovation can play for the toy business, where truly break-frame ideas can capture the hearts and minds of children. The ability to innovate is something Spin Master has been known for throughout the years and it is something that we believe can drive toy industry growth again. How are you addressing the growing demand for product exclusives by retailers? Our goal is to be a world class supplier, and we view our partnerships to be much broader than simply talking exclusives. The fact is, all of our partners are looking for support on many fronts, differentiation or exclusivity being just one component. If it makes sense to do for Spin Master, for our retail partners, and most importantly, for our consumer, then yes, we will support those ideas, but it must work on all those levels. We must develop our plans hand in hand together.

FEBRUARY 2013



State of the Industry 2013 Marc Bertrand CEO, Mega Brands Will rising manufacturing/labor costs lead to a shift in overseas toy manufacturing in the near future? Mega Brands, with significant North American manufacturing capacity, is well-positioned for any changes brought about from global economic shifts. Our current sourcing strategy allows for flexibility in manufacturing locations, and we have dramatically increased our domestic production in recent years. The company’s Montreal facility is one of North America’s largest toy manufacturing centers, producing a significant percentage of Mega Bloks toys. The plant continues to benefit from increased capital expenditures on new production equipment and tooling designed to increase efficiency and output. Mega also operates a stationery manufacturing plant in Tennessee for our famous “USA Gold” pencils and other products. How are you addressing the continuing issue of “age compression” in developing toys that will appeal to an older child? Within our three key categories of toys—construction sets, puzzles, and art materials and activities—we manage a wide portfolio of licenses and brands that allow us to broaden our appeal to the largest possible audience. In the construction category, our Mega Bloks First Builders blocks are used from first grasp until 5 years of age, and our Mega Bloks Halo and World of Warcraft lines are proof that construction toys can deliver a great experience not only for children, but also for older kids and adult collectors. Mega Bloks Hello Kitty and the newly launched Mega Bloks Barbie lines further expand our reach in the girls’ segment. In our RoseArt activity lines, our customizable Color Blanks characters have proven very successful across a broad age range with both children and adults participating in this fun, creative activity and sharing their work in our online gallery. Of course, our Mega Puzzles have always appealed to adults and children alike, with age-appropriate titles and images that are constantly renewed and refreshed.

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Hugo Malan, SVP and President, Sears Holdings Corporation, Fitness, Sporting Goods, and Toys How are you dealing with the issue of “showrooming,” where consumers are browsing in brick-andmortar stores and then price-comparison shopping online? Comparison shopping has been around as long as retail. We are confident that customers will find great deals both online and in stores at Kmart and Sears. We know customers are looking for a shopping experience that combines the pluses of the physical world with the pluses of the digital world. About a year ago, we rolled out tens of thousands of iPad and iTouch devices to Sears and Kmart stores. These tablets are equipped with a unique app that was created for our store associates to combine the benefits of physical and digital into a better overall shopping experience for our customers by giving our associates and customers more confidence in their purchasing decisions. In addition, Kmart and Sears Shop Your Way members get extra savings, personalized deals, rewards points, and special shopping benefits. Shop Your Way is a free, members-only program and shopping community that offers services such as e-coupons and e-receipts for faster returns and exchanges in five minutes or less, guaranteed. Shop Your Way creates convenience for shoppers by connecting all of the ways to shop: in store, at home, online, and by phone. Customers earn points for purchases that can be redeemed with other Shop Your Way partners, such as Kmart, Sears, and Lands’ End. Product exclusives continue to be a major trend. Will you rely on manufacturers to provide these offerings, source yourself, or a combination of both? We do both. We work with the large toy manufacturers to develop exclusive items under national brands, but we also source items directly for our extensive private label offering.

FEBRUARY 2013



State of the Industry 2013 Kathleen McHugh, President AmericanSpecialtyToyRetailingAssociation How did independent retailers fare in 2012? What is your outlook for 2013? Early indications are that 2012 was a relatively flat year for ASTRA retailers as a group. The first quarter was stronger than anticipated, but appears to be offset by a modest fourth quarter. We are cautiously optimistic about 2013, given that the economy is showing signs of improvement. How are independent retailers dealing with the issue of “showrooming,” where consumers are browsing in their stores and then price-comparison shopping online? Retailers continue to express frustration about showrooming, with no easy solutions in sight. ASTRA members report that more shoppers are talking openly about their online shopping options and more are coming in to look at products and then buying online. An emerging trend appears to be shoppers who have a commitment to shopping locally and request that retailers order the product they want even if the retailer does not ordinarily do business with that manufacturer. Store owners are also seeing more competition with flash sales sites, which sell the same products they are carrying in their store, but at close to wholesale prices. We see solutions in giving the shopper an exceptional experience and offering products that are hard to find elsewhere. With the continued growth of online retailers and the demand for “quicker delivery,” are independent retailers looking to provide regional/local fulfillment? More than half of ASTRA retailers are selling online and almost 55 percent report an increase in online sales in 2012. Excellent service has always been a hallmark of ASTRA stores, and those values will migrate to online sales as well—including quick fulfillment. But, we don’t expect many of our stores will be competing head-on with the next-day or same-day delivery that retailers such as Amazon are able to do in top markets.

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Tony Norman, President, CEO, and Co-Founder,InnovationFirstInternational Analysts attribute a weakness in toy sales to the surging popularity of tablet devices. How do you plan to react in terms of product development plans? We are always looking for ways to integrate latent robotic micro technology into our products, mirroring kids’ hunger for technology. Tablets are just one trend in technology. Our ability to deliver technology in a fun, engaging manner that creates excitement for children is our priority. Will rising manufacturing/labor costs lead to a shift in overseas toy manufacturing in the near future? Cost pressures are a constant challenge for manufacturers in the toy industry. There are initiatives that will lead to a shift in overseas manufacturing to Indonesia and Vietnam, but the reality is that the current supply chains in those areas are not yet mature enough to handle the technology we put in our products. How are you addressing the growing demand for product exclusives by retailers? Brick-and-mortar retailers face increased pressure from large online retailers and the rise in web and mobile pricecomparison shopping. This is the reason we are seeing a driving trend for product exclusives, which retailers see as a way to differentiate themselves from their competitors and draw customers into their stores. We are committed to helping our retailer partners carry our product lines and continue to remain profitable. How are you addressing the continuing issue of “age compression” in developing toys that will appeal to an older child? We believe Hexbug has been a global success due to its high-tech nature, which gives us the ability to appeal to a broad age range and demographic. Age compression is certainly a challenge faced by the toy industry, but, fortunately, it is less of an issue for our brand due to our robotics expertise.

FEBRUARY 2013


Bruce Lund Founder, Lund and Company Invention How can manufacturers do a better job of working with and communicating their needs to the inventor community? We have worked side-by-side with toy and game manufacturers for more than 30 years, and I’d say, for the most part, the collaboration and teamwork are brilliant and the results are amazing, but sometimes the picture is not quite so rosy! As I analyze those times, I believe the key ingredients that are sometimes missing are direct and honest communication and opportunities for close collaboration. I’d like to see more openness toward a collaborative process—not for backfilling small existing line opportunities, but for creating significant, big, innovative new lines and categories from which the entire industry will benefit. The inventor community is a largely underutilized resource that, used more effectively, may help the toy industry dig out of the malaise of current market conditions. How is the demand for tablet products and accessories affecting traditional toy invention submissions with manufacturers? Every toy and game inventor out there is keenly aware of this trend and trying to figure out how to tap into the exploding billion dollar market. So, of course, we are working on our strategy to integrate electronic games into our product offerings. However, as an industry mentor told me long ago, sometimes you need to “zig” when everyone else “zags.” It works for stock investing, and perhaps it will for product development as well! We hold steadfast in our belief that toys and games matter. We will never give up the mission to create and invent truly spectacular new toys and games to delight and inspire. The fundamental loss on most video games is the limitations of the interface. To play Angry Birds, you literally use a single finger and repetitive motions. While there is a puzzle element that is somewhat satisfying, there are diminishing returns from a person playing this game repeatedly. Educating the consumer on the unique benefits accrued by playing with a real toy or game with real playmates, or a real game with real opponents, is incumbent on the toy industry. Now is the opportunity to ride the dangerous wind, to create better, more engaging games and more fun, diverse, better-promoted, better-marketed products, which need to be distributed and retailed in new and better ways.

FEBRUARY 2013

Eric Levin, Division Head, Techno Source, a division of LF Products (a Li & Fung company) Analysts attribute a weakness in toy sales to the surging popularity of tablet devices. Do you see this as a continuing trend? How do you plan to react in terms of product development plans? I think that the growing tablet market is just one of several factors affecting toy sales. However, as people like us introduce kid and family tablets, which are merchandised in the toy aisle, this will certainly help the toy department reclaim some of these lost sales. The studies we’ve seen show that tablets were the most requested gift this past holiday season, and we believe tablets will continue to take up more and more of kids’ playtime. We saw this trend coming and reacted very quickly and directly by working with CIDE Interactive to create the Kurio7 tablet. It was a big hit for us and for our customers in North America last year, and we are very excited about the future of Kurio. How important is international distribution to your company’s success? International distribution has to be an important part of any toy company’s strategy today, especially given the pressures caused by retail consolidation in the U.S. We have actually made some significant changes to our product and branding strategy over the last 36 months to allow us to control more of our own brands, which I see as critical to being successful in international markets. As the toy platform for LF Products, we are one of the fastest growing global toy companies. Will rising manufacturing/labor costs lead to a shift in overseas toy manufacturing in the near future? We are already seeing shifts in manufacturing due to increased costs. Much of toy manufacturing has just shifted to less-developed regions in China and away from the regions where inflation has skyrocketed prices. However, some companies are bringing manufacturing back to the U.S., especially when products are very large and transportation costs can be cancelled out or when machines can do the bulk of the manufacturing steps. Overall, however, we still see China as the driving force when it comes to manufacturing toys in the near future.

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profile

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Licensor: Global Merchandising Services, Inc.

Band Members: Liam Payne, Louis Tomlinson, Harry Styles, Niall Horan, and Zayn Malik Bringing the Band into the Hands of Fans “One Direction has become a phenomenon in music merchandising. The band has more than 8 million Twitter followers, more than 11 million Facebook fans, and gains thousands more on a daily basis. One Direction continues to win award after award around the globe, and they are now getting ready to launch their world tour in February. Our licensing program includes a select group of partners who have all brought the essence of the band to life with their product lines, and the fans can’t get enough. The 1D fan is smart and she’s obsessed with owning a small part of her favorite band. They talk the talk, share stories, and every day keep us on our toes and aware of the next trend coming down the line.” —Mary Kean brand manager, Global Merchandising Services, Inc.

Did you know...

— One Direction is the first British/Irish group in the history of music to go straight to No. 1 in America with their debut album, Up All Night. — The members of the band were discovered as solo acts by Simon Cowell during the seventh season of the televised British musical competition, The X Factor, and were formed into a group. — Their debut single, “What Makes You Beautiful,” went double platinum and won a Brit award for Best British Single last year. The music video has received more than 271 million views on YouTube. — The band’s second album, Take Me Home, debuted on November 13 and was the top-selling album of the year.


JAZWARES

1D’s songs have never sounded as sweet as they do when played on 1D Headphones. The oversized pink and white cushioned headphones include an image of the teenage heartthrobs surrounded by rhinestone embellishments on each ear, as well as “I ♥ 1D” imprinted on the adjustable headband. Fans can also listen to their favorite 1D songs on the portable One Direction Earbuds. Shaped like hearts with the band’s logo in the center, the earbuds make the statement that the wearer is the ultimate fan. Each set includes a storage pouch featuring an image of the band. 1D fans can listen to the band’s hit songs on the 1D Boombox. The pink, black, and white boombox includes a CD player, AM/FM radio, and a jack for headphones or earbuds.

HASBRO The One Direction 12-inch Singing Dolls feature a 30-second clip from one of the band’s hit songs. Each doll wears a performance-themed outfit and comes with a microphone. The dolls are appropriate for children ages 5 and up. The One Direction Mini Figures include 3inch versions of Harry, Niall, Zayn, Liam, and Louis. Each figure is small enough to fit in a pocket or purse. Fans can collect all five to create their very own miniature 1D band. The One Direction Girl Talk game challenges players to answer questions about their favorite 1D band member or to perform a fun-filled stunt. The first person to complete the game card and earn the backstage pass wins. The game is designed for girls ages 8 and older.

TCG TCG adds a modern twist to a classic girls’ game that has been around for years: the folding paper fortune game. With the Cahootie One Direction game, girls can answer questions about their favorite band members. Cool, colorful graphics and interchangeable stickers with fun fortunes and thought-provoking questions are sure to entertain. Each Cahootie game promotes self-expression and esteembuilding conversation, encouraging creativity and connection and stimulating cognitive and small motor skill development.

CARDINAL

Now 1D fans can piece together the faces of their favorite band members. The 150-Piece Puzzle features each member’s autograph and a group shot of Harry, Liam, Zayn, Louis, and Niall. The completed puzzle measures 15 by 12.5 inches. The 300-Piece 1D Poster Puzzle shows the boys in photo images, each paired with his autograph. The completed puzzle measures 24 by 36 inches. Both puzzles are for children ages 5 and up.

FEBRUARY 2013

WISH FACTORY THE

Plenty of 1D fans would love to carry a band member around with them. With the 1D Micro Figure Keychains, they can. Each key chain is 1.5 inches tall and comes with a latch hook for easy clipping. Each band member has three different models, with 15 key chains in all for fans to collect. The 1D Diorama is a must-have for all Directioners. Each one of the 9-inch dioramas features a different member of the band standing on part of a stage. Fans can collect and connect all five band members to create a scene right out of a concert!

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What’s New Zing Blasts Off with New Blasters, Bows

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ew to Zing’s Blast Off line is the Sky Ripperz. Attach the launcher to the launch hook on the Whistle-Screaming Rocket, pull the tab, and watch it soar up to 250 feet. The hand-launched rockets will wail through the air for Long Shotz, High Shotz, or Target Shotz. Decked out in pink, purple, and sparkles, the new Air Huntress Z-Curve Bow offers high-performance play value in a flashy appearance. The Air Huntress Z-Curve Bow is a safe, realistic introduction to the sport of archery for girls aspiring to be the next Katniss Everdeen from The Hunger Games or Merida from Brave. Kids can launch the soft-foam ammo more than 125 feet and choose between far-flying foam Z-Arrows and sitck-anywhere suction cup Zarts. The ZoomZooka is a four-in-one blaster that shoots both air and water. The launcher can blast rockets, a plane, suction-cup darts, or a stream of water more than 50 feet. New air-powered Zoom Rocketz launch to heights of up to 200 feet. Set the launch angle then stomp to launch the rocket. The harder you stomp, the higher it goes. Air Huntress Z-Curve Bow

Delta to Unveil Expanded Disney Line Eastcolight Offers 3-D Magnification

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he 3-D Digital Microscope, from Eastcolight, features multi-angle object viewing and a twoway light source. With its big depth of field and convenient rotation speed control, this microscope has 360-degree horizontal and 180-degree vertical rotation. It has a 2 megapixel sensor and 50- to 450-times magnification. The microscope can capture video and photos, has a USB interface, and comes with two prepared slides, 10 blank slides, a petri dish, and a pair of tweezers.

D

elta Children’s Products, manufacturer of nursery and toddler furniture, will unveil an expanded Disney collection and introduce products based on Bubble Guppies from Nick Jr. Each collection will include toddler beds, upholstered chairs, toy bin organizers and Delta’s signature table and chair sets. New Disney characters have been added to Delta’s roster. Jake and The Neverland Pirates and Doc McStuffins are scheduled to debut in the spring. Both licensed lines include a table and chair set, a toddler bed, a multi-bin toy organizer, and an upholstered chair. Lines based on Monsters University and Planes will launch in conjunction with the Disney Pixar movie premieres. Monsters University Chair

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FEBRUARY 2013



What’s New Manhattan Toy Lets Kids Play the Roles of Pirate, Spy

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rgh, Matey! Adventure awaits on the high seas with Pirate Treasures, from Manhattan Toy. This kit includes loot for pirate role play. The Secret Agent Spy Gear kit has all the gear a child needs to successfully complete any mission, if they are up for the challenge, including a secret agent ID and a secret message decoder. The Fairy Enchanted kit contains all of the fairy must-haves for an enchanting good time, including enchanted felt fairy wings and a pretend-play fairy dust bottle. The Feel Better MD kit has just what the doctor ordered for some pretend feel-better fun. The kit even includes a pretend-play tube of ointment and a pretend-play medicine bottle. Secret Agent Spy Gear

Hasbro’s Easy-Bake Line Celebrates 50 Years

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asbro’s Easy-Bake brand will celebrate 50 years of cooking with a new line of Easy-Bake products. The EasyBake Ultimate Oven has a stylish look and modern functions. Kids ages 8 and up can gather with friends to bake and decorate snacks in the oven, which features a heating element similar to a conventional oven that does not require a light bulb. This new oven features a larger cooking chamber and big baking pans. It also comes with all the tools needed, including a baking pan, cupcake pan, pan pusher and spatula, storage drawer, and mixes. The Easy-Bake Ultimate Oven Trends Assortment gives bakers all the ingredients and tools needed to make the hottest trends in baking today: Cake Pops and Whoopie Pies. The Easy-Bake Ultimate Oven Refill Pack Assortment features baking favorites such as chocolate chip and pink sugar cookies, red velvet cupcakes, chocolate and strawberry cake, cinnamon and brownie sticks, pretzels, cheese pizza, cake bars, and chocolate truffles. Hasbro’s Beyblade brand will amp up battles with the addition of cool new Spark FX treatments. The Beyblade Beywheelz Electro Wheelz assortment Easy-Bake Ultimate Oven and the Beyblade Electro Spark Battlers create Beyblade battles that are illuminated by Spark FX LED colored lights that make tops flash and light up when they collide. Enhance Beyblade Metal Fury battles further with the introduction of the new, special-edition Hyperblades battling tops that dominate the battle with more metal and customization than ever before. The Hyper-Strike Battle Set is the ultimate Beyblade battle, featuring two Hyperblades battling tops and an exclusive stadium in Spark FX translucent orange. Each Beyblade product comes with a collector code for online battles. Beyblade Hyper-Strike Battle Set

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What’s New Interactive Toy Concepts Lets Kids Animate Favorite Characters

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ight Stars, from Interactive Toy Concepts, bring animation right into a child’s bedroom, allowing them to project and control their favorite characters on their very own walls. Power Rangers will do battle on the ceiling. Spider-Man will swing across the bedroom wall. Each Light Stars features multiple moving animations that allow each character to perform signature moves.

Iron Man Light Stars

Berg Puts the Pedal to the Metal

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erg introduces a number of new pedal kart models to North America. The Classic line includes full-size, basic karts for children ages 5 and up; the Hot Rod provides sporty fun for children ages 3 to 8; the Jeep Adventure is an all-terrain junior kart for children ages 5 to 13 and includes a real spare tire; and the Route 66 Chopper is a full-size, three-wheel kart for children ages 5 and up. All of the karts pedal both forward and in reverse, and the Junior karts (Hot Rod and Jeep Adventure) have a coaster break and an adjustable steering column. All Berg pedal kart seats are easily adjustable and feature pneumatic (air-inflated) tires.

Brainstorm Unveils Kites, Figures

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he bright Birds of Paradise assortment of kites, from Brainstorm Products, are easy to assemble and fun to fly. With the Teenage Mutant Ninja Turtles Nylon Diamond Kites, the classic diamond kite and long-time favorite cartoon come together. These easy-to-fly kites are a sure winner for kids of all ages. WindNSun Kites presents the FlightZone 2-D Nylon Kite assortment. This collection of kites includes the RedBaron, SpaceShuttle, Mustang, and AttackCopter. Another addition to the WindNSun line of kites is the edgy WindForce collection. This 3-D nylon assortment includes the F-35 Lightning II, Blue Angels, Thunderbolt, and Corsair. Move over T-Rex, there’s a new WindNSun DinoSoars kite in town. The StegoSaurus DLX Nylon Kite is a scaly blast from the past. The SkyZoo line turns the sky into a wild safari adventure. The new RhinoCeros DLX Nylon Kite will give kids a rush of adrenaline as it charges forth. The KingCobra DLX Nylon Kite is the newest member of the RainForest kite family. The detail and long tail make this durable kite a striking companion. Glass World, a leader in the collectible glass figure market, adds Teenage Mutant Ninja Turtles handmade figures Leonardo, Raphael, Michelangelo, and Donatello to their collections. The beloved Hello Kitty brand is now a part of the Glass World family as well. Hello Kitty handmade figures, including Keroppi, My Melody, Chococat, Badtz Maru, are cute and highly collectible.

Jeep Adventure

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What’s New American Plastic Toys Brings the Fun Outdoors

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limber, from American Plastic Toys, is an outdoor climbing wall, slide, and play platform all in one. This colorful climber is engineered for safety and built to last. The Climber play set measures 47 inches by 26.5 inches by 28.5 inches. My Very Own Grill comes with everything kids need for a weekend cookout. This set includes a grill, tongs, a spatula, ketchup, mustard, hot dogs, corn, and chicken. The Vacuum Set has five different clicking features to create fun vacuum sounds. The removable hand vaccum stores conveniently in the larger vacuum.

Climber

Neat-Oh! Knows Intergalactic Storage

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he Star Wars ZipBin Darth Vader Toy Storage & Carry Case, from Neat-Oh!, captures the force right in the living room to help kids master the dark side. With room to fit all of their Star Wars toys, the Darth Vader transforming toy box wipes clean with a damp cloth for any unexpected spill. Kids can step into the cockpit of the Rebel Alliance’s most prized starfighter and help lead the attack on the Imperial Army with the Star Wars ZipBin X-Wing Backpack. Rich, interactive graphics and an easy-to-use shape help make this a must-have for any Star Wars fan. Kids can store their favorite Star Wars toys and take them on the go. Kids will be able to strike fear into the heart of the Rebel Alliance with the Star Wars ZipBin Stormtrooper Storage Case. With room to fit all of their favorite Star Wars figures, the Stormtooper Storage Case is a simple storage solution that wipes clean with a damp cloth. The Star Wars ZipBin Deathstar Transforming Toy Box has pockets for up to six minifigures. This Transforming Toy Box can hold 1,000 Lego bricks and unzips to a flat surface for easy play and storage. The ZipBin surface easily wipes clean with a damp cloth. Best friends always stick together; that’s why the Lego Friends ZipBin Heartlake Wristlet provides six pockets to help kids’ figures travel in style. The surface wipes clean with a damp cloth. With its immersive play mat, the Lego Friends ZipBin Heartlake Place Storage Case allows kids to store and carry their favorite toys and even some completed Lego Darth Vader Toy Storage & Carry Case Friends sets. The Neat-Oh! Barbie Clutch with Black Box provides the finishing touch for any outfit. With Barbie pink woven designs on the front and a dreamy dressing room on the inside, girls can make a fashion statement. The clutch is made for kids ages 3 and up. The Neat-Oh! Barbie Fab Case has an easy-to-hold shape and helps every budding fashion fan bring their favorite dolls with them wherever they go. The case is made for kids ages 3 and up.

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What’s New Mattel Adds to Fijit Friends Line

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attel’s line of robotic pals, Fijit Friends, expands with Fijit Friends Shimmies. These dynamic dancing friends can perform in the palm of one’s hand. Each of the three Fijit Friends Shimmies comes with a unique action-packed dance movement—spinning, twisting, and ear flapping. Shimmies also feature innovative nurturing play; the more it is played with, the better it will perform. Shimmies can be taught to dance to music or to any of the three songs built into each character. They perform in sync with other Shimmies, too. Just like their predecessors, Shimmies can unlock secret content pre-programmed in Fijit Friends utilizing Sonic Chirp technology, special audio coding embedded into Shimmies that, when detected, triggers various programmed reactions in Fijit Friends. Shimmies are recommended for ages 6 and up.

Brer Rabbit Knows Classic Fun

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rer Rabbit Toys’ Badminton Set provides fun for all ages with a large racket face and foam grip handles. The set includes two rackets, two birdies (one regular and one jumbo), a developmental guide, and a storage bag. This set helps to improve hand-eye coordination and is designed for kids ages 5 and up. Lighting Football features an aerodynamic design to aid in outdoor throwing, and can reach distances up to 100 feet. A multicolored football and a developmental guide are included. Mini Lighting Football is an all-season, must-have toy. This small ball is big on play and includes a mini tailored football. Both footballs are designed for kids ages 5 and up. Brer Rabbit Toys’ 7-Foot Jump Rope and 14-Foot Jump Rope are high-quality jump ropes featuring vibrant colors and rubber hand-grip handles for easy holding and use. The 14-foot rope is perfect for multiple children to use for Double Dutch. Both ropes are designed for kids ages 5 and up. Playground Ball is a classic must-have. Players can use it for a variety of games or for outdoor play, such as kickball, four square, and soccer. Designed for kids ages 3 and up, the set includes one ball and a developmental guide. Catchers Set is a catching and throwing toy that encourages eye-hand coordination. This toy provides fun for all skill levels and ages and comes with its own storage and carry bag. Designed for kids ages 5 and up, the set includes two hook ’n loop catchers, one felt ball, and a developmental guide. Bowling Set is great for children to use both indoors and out. The set includes a carrying case for storage, six brightly colored pins, one ball, and a developmental guide. It is designed for kids ages 5 and up.

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What’s New Underground Toys Introduces New Star Wars and Doctor Who Lines

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nderground Toys is the master toy licensee for Doctor Who in the U.S. and will release new lines of Doctor Who merchandise. With ranges varying from electronic plush, collectible action figures, and mini figures, to toys, gadgets, and accessories, Underground Toys has embarked on projects and collaborations with retailers, including Hot Topic and Barnes & Noble. New products in stores and online now include fashion items and accessories, such as wristbands, lanyards, and totebags. To celebrate the 50th anniversary of Doctor Who this year, Underground Toys has also expanded its Doctor Who talking plush range to feature LED technology. Underground Toys has renewed its UK and U.S. license for electronic Star Wars plush with Lucasfilm. In addition to the plush, Underground will bring Star Wars novelty giftware to the market. Underground will also release Star Wars corkscrews, wine stoppers, and pizza cutters (with and without sound). Also included in the novelty giftware range are Star Wars stress heads.

Deluxe Dalek electronic plush

Girls Indulge Their Inner Divas with Alex’s Beauty & Spa Collections

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lex introduces new collections that allow kids to creatively express their personal style and primp with their favorite flavors, colors, and scents. The Mix & Makeup—Bubble Bath Gel lets kids choose from six fizzy tints to make their own colors of bubble bath gel. Add glitter for an extra sparkle while soaking. The kit, for ages 6 and up, comes with five cupcake bottles to store kids’ gel creations. The Mix & Makeup—Nail Sparkle kit allows girls to mix their own colors of nail polish using the nail polish base, mixing cup, and three different color drops. Add glitter to make sparkly polish, then paint and decorate with nail stickers. The kit, for ages 6 and up, comes with five lollipop bottles to store the nail polish creations. The polish is kid-friendly—just peel to remove. The Super Mani Pedi Party kit lets kids paint their nails in the coolest colors, then style them with glitter, sequins, and funky nail appliques that easily stick on. The kit, for ages 6 and up, includes five polish colors and everything necessary for glamorous nails. The Sparkle Tattoo Parlor, for ages 6 and up, comes in two themes: Peace & Love and Cool Glam. Kids can choose from 12 different designs and four glitter colors to create sparkly tattoos. Alex’s Dylan’s Candy Bar line is all about delicious fashion. With the Sweet Glitter Nails kit, nails will pop with sparkly color and hot designs. Kids can paint their nails, then add glitter and sweet stickers. With the Color & Sparkle Tattoos set, sparkly tattoos come in more than 130 yummy designs. These temporary tattoos easily transfer onto skin with a damp sponge and come in two styles: pre-colored, or color-your-own using the glitter brush and markers included in the kit. Both kits are for kids ages 6 and up.

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What’s New Disney Interactive Introduces Disney Infinity Game

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arking what Disney is calling its most ambitious video game initiative, Disney Infinity will allow players to experience a combination of structured and open-world play starring characters from Walt Disney and Pixar Animation Studios’ most popular franchises. Players will place real-world interactive figures—characters, power discs, and landmark pieces—on a device called the Infinity Base to activate original, story-driven adventures in the game worlds of Monsters University, Pirates of the Caribbean, and The Incredibles. As players advance through each adventure, they will collect characters, vehicles, upgrades, and gadgets, which they can save in a virtual Toy Box and use to create one-of-a-kind Disney adventures featuring any combination of characters, environments, and items across all franchises.

Robots Battle It Out with Tomy’s Battroborg

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omy International is now the exclusive licensee and distributor for Pokémon in categories including figures, figure accessories, and plush. Featured introductions include a range of figures, R/C characters, novelty, basic plush, and new battle play sets for Pokémon fans of all ages. Kids can bring motion-controlled battling to life with Tomy’s Battroborg line of battling robots. Battroborg takes players center ring, with two-handed motion-controlled nunchaku that dictate the robot’s every move. Battroborgs can be played in one-on-one competitions or large Battle Royales of up to 10 robots in the three-in-one battle area. Battroborg lets opponents jab, hook, and uppercut their way to a TKO. Battroborgs register every hit and indicate when the ultimate battling champion has succeeded. Each Battroborg comes with a 20-minute quick-charger to keep the fun going. Based on the animated preschool series from The Jim Henson Company, Tomy’s Dinosaur Train line incorporates elements from the animated series. Additions to the InterAction figure line include InterAction Keenan, who comes to life with more than 40 dino sounds and phrases to react and respond to all his dinosaur friends, and Extreme InterAction Sonny. Kids can watch Sonny’s spinning neck action as he comes to life with more than 50 dino sounds and phrases. Also new to the line are collectible hatching eggs. Kids can wind up the egg and the dinosaur walks out. Eggs are available with Buddy, Shiny, Tiny, and Spikey.

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What’s New Disney Princesses Find a Home with Calego

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alego International’s Disney Princess Castle features eight Disney Princesses (Ariel, Belle, Cinderella, Jasmine, Aurora, Rapunzel, Snow White, and Tiana) on the collapsible doll house castle. The castle, which is 51 inches by 31 inches, is easy to assemble without any tools required thanks to Calego’s Colormatch system, and it can be taken down in a minute.

The Wish Factory Has One Direction Fever

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ans of One Direction can bring the boy band to their iPhones with the 1D Light Up iPhone Case, from The Wish Factory. The case lights up and changes colors for calls and texts. Taking fashion to the next level, the hard plastic case protects fans’ phones while doubling as a stylish accessory. The case fits the iPhone 4 and 4S models. In addition to the light-up case is the 1D Striped Customizable Case. The rubber customizable case comes with five mix-and-match stripes, one for each 1D band member, and offers a variety of different design possibilities. Kids can customize even more with the Striped Case Refills, featuring special packs exclusive to each band member. Fans can recreate the stage presence of Carly Rae Jepson with the “Call Me Maybe” Singing Toy Microphone. The microphone allows fans to sing like a pop star to the hit single, with or without background tracks. Kids can record a solo, sing along with friends, or throw a concert for their families. Pop Grrl Urban Animals Plush Headphones channel the wild inside with high-quality, full 1D Light Up iPhone Case range stereo sound and adjustable, lightweight construction. Combining music and style, Pop Grrl Urban Animals feature audio technology and animal-inspired headphone designs including tiger, cheetah, and zebra. Pop Grrl Urban Animals Plush Speakers offer high-quality, full-range stereo sound with a fuzzy and fun twist. Plush speakers are available in zebra, tiger, and pink cheetah styles. Pop Grrl Bon Bon Bags help girls carry all of their must-have items. The perfect everyday bag for the chic and trendy fashonista, Bon Bon Bags come in a variety of designs including round, rectangular, heart-shaped, and square, each in six color options. Bon Bon Bags’ shapes are specialized to carry coins, makeup, cell phones, and pencils, making them useful for every part of a girl’s life. Shadez are where fashion meets customization. Combining classic wayfarer and aviator styles, Shadez leaves the customization up to the designer. Just pick the lenses, frames, and stems, and snap everything together. Kids ages 6 and up can choose from wild patterns and mirrored lenses.

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What’s New Play Visions Releases H20 3-D Glasses

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lay Visions introduces Goo Blinx, a new translucent compound that refracts light. Each container comes with a different colored compound that will light up and flash. This new compound will stretch, bounce, and flow like liquid over time. H2O 3-D glasses allow users to view 3-D content by simply filling the lenses with water. With these glasses, the viewer is able to view videos and printed materials in 3-D. The Shape Shifter Football is a new addition to the category of flying toys. It has flexible foam wings that open in flight, creating a tunnel of air that passes through the center, making it highly aerodynamic. It flies up to 150 feet.

Uncle Milton Puts On a Show

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ncle Milton expands the In My Room brand with new and in-room experiences including Wild Walls, Wall Friends, and Light Show DJ. Uncle Milton’s explosive Fireworks Light Show brand now has a full line of creative light, sound, and firework-like experiences for kids to light up the sky and their walls. Fireworks Light Show Uncle Milton also introduces Marvel Science. The line brings the science of superheroes to life and makes science-based activities cool and aspirational. Uncle Milton’s Star Wars Science line, Nat Geo Wild line, National Geographic line, and John Deere line of toys also feature new launches. Uncle Milton’s Ant Farm brand now includes a full line of live habitat products to inspire kids’ natural curiosity in the critters around them.

Jakks Pacific Introduces Teenage Mutant Ninja Turtles and Spider-Man Games

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ky Bouncer, from Jakks Pacific’s Maui Toys, flies through the air better than any other flying disc. Kids can also bounce it off of the walls and the floor. The Sky Ball Yoyo can do all the traditional yo-yo tricks, but users can also bounce it off the floor or walls to do tricks like “throw, bounce, and catch.” The Ultimate Spider-Man Pinball Game, by Moose Mountain, a division of Jakks Pacific, features electronic lights, sound effects, and LCD scoring. Kids Sky Bouncers launch their ball into action and watch as it ricochets off the bumpers and obstacles. Players try to rack up as many points as they can as the LCD scoreboard records the scores. Kids can play alone or challenge their friends to see who will get the highest score. The Teenage Mutant Ninja Turtles Electronic T-Blaster Game allows players to blast away at the Kraang with the pump-action ball blaster. Kids can blast the balls at the targets to activate the sound effects. The Teenage Mutant Ninja Turtles Electronic T-Blaster Game comes with a pump action ball shooter and six balls. Kids can “let the good times roll” on the Kawasaki Brute Force. Moose Mountain has designed this ride-on with graphics reflecting the Kawasaki Brute Force styling and attitude. This ride-on includes wide wheels for added stability and safety.

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What’s New Sun-Mate to Feature The Jungle Book-Themed Toys

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Five-in-One Adventure Kit

lobal toy manufacturer Sun-Mate Corp. has signed an agreement with DQ Entertainment International to be the master global toy partner for the new The Jungle Book 3-D, CGI-animated TV series. This follows the SMC Entertainment Group, Inc., announcement that Sun-Mate was named master toy partner for North America. As the appointed global master toy partner, SunMate will design and manufacture a large variety of toys for the The Jungle Book TV series, including play sets, figurines, plush, electronic toys, walkie-talkies, role-play, and outdoor adventure sets. The Jungle Book Wrist Walkie-Talkies with Sound Chip comes in three combinations: Mowgli/Mowgli, Mowgli/Baloo, and Mowgli/Bagheera. Kids can choose their favorite characters and talk to one another on their adventures. The Jungle Book 7-Piece Figurine Set features the characters in jungle scene packaging. The set is available in two different assortments. Kids can collect all of their favorite jungle friends with the 3-inch Figurine Assortment, which includes Mowgli, Baloo, Shere Khan, Bagheera, Gajini, Hatchi, Ponya, Akela, Bandar, Rikki Tikki Tavi, Kaa, Tabaqui, Boo, and Langar. Also available is the 11-inch Figural Talking Mowgli, which says three fun phrases. Kids will never get lost on their imaginative jungle adventures with The Jungle Book Five-in-One Adventure Kit. The kit includes two character walkietalkies, a pair of binoculars, a compass, a watch, and a flashlight. The walkie-talkies have a 250-foot range. For The Jungle Book fans, Sun-Mate also offers the 14-piece Limited Edition Collector’s Set. Sun-Mate will be executing a national TV advertising campaign starting in June to support the product line. The Jungle Book series is airing in 165 countries across the globe and currently has more than 100 licensees worldwide in the categories of publishing, gaming, digital, apparel, accessories, home furnishings, back-to-school, games, puzzles, HBA, confections, amusement, and Halloween and other seasonal products. Additional content including the second series of The Jungle Book and a holiday special are coming this year, as well as a 3-D theatrical release anticipated for next year’s holiday season. Wrist Walkie-Talkies with Sound Chip

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What’s New Kids Bring Bugs to Life with Insect Lore’s Bug Hedz

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ug Hedz, Insect Lore’s newest product, are lightweight face masks, vibrantly colored with larger than life bug features. Bug Hedz encourage imaginative play and creative thinking, and are specially designed for comfort. The super-soft, built-in, swim goggle-style interior holds the mask away from kids’ faces, allowing plenty of air to circulate. The design ensures that little mouths and noses are uncovered for fresh, easy breathing. The Velcro strap provides an adjustable fit for all sizes. Bug Hedz come in three styles: Green Beetle, Red Ant, and Yellow Hornet. Yellow Hornet Bug Hedz

Sakar Expands Licensed Electronics

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akar International has expanded its youth electronics licensing agreement with Warner Bros. Consumer Products (WBCP) to include the entire roster of DC Comics products, with a broader line of Batman, Man of Steel, and classic Superman electronics. In addition to Batman and the Man of Steel, Looney Tunes fans can expect to see their favorite characters on a complete collection of electronics, including computer accessories, audio electronics, cameras, and camera accessories. Sakar International will also launch a line of Uglydoll youth electronics in North America under a license with Pretty Ugly, LLC. The line will feature Wage, Babo, OX, and Ice-Bat. The first round of products is expected to hit store shelves this spring, including plush speakers, a digital camcorder, flash drives, neoprene mini cases and notebook sleeves, LED flashlights, earbuds, and headphones. Sakar has signed an agreement with ZeptoLab to launch a series of new products featuring Cut the Rope star Om Nom in the U.S. and Canada. The first round of Cut the Rope products is expected to hit store shelves this spring, including earbuds, headphones, and speakers; skins and cases for mobile phones, tablets, gaming devices, laptops, and audio players; flashlights, flash drives, and Hello Kitty karaoke machine alarm clock radios; and binoculars, telescopes, cameras, and listening devices for kids. A new line of Hot Wheels-branded youth electronics will launch this spring. In addition to a renewed license to produce a range of cell phone cases, musical instruments, flash drives, and flashlights, Sakar will add boom boxes and clock radios with projection to display time on the ceiling or wall, audio electronics, digital cameras, video recorders, binoculars, and adventure-mission kits. Sakar will expand its presence of Hello Kitty products throughout Europe. Featured products include Hello Kittybranded karaoke machines, speakers, docks, musical instruments, walkie-talkies, and digital cameras. Other items releasing this year include My Little Pony headphones and earbuds, along with kids’ message boards and locker accessories; products based on Hasbro games, including ear buds and flash drives; and G.I. Joe spy gear, including walkie-talkies and recon kits. Kidz Bop has joined with Sakar to expand into the youth electronics category with the launch of karaoke machines, headphones, earbuds, speakers, and docking stations. Product will continue to roll out in the U.S. and Canada throughout the year.

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What’s New Pacific Play Tents Unveils Castle, Teepee

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he Dream Land Express Bed Tent, from Pacific Play Tents, has mesh windows in the front and rear, as well as two sets of side windows for excellent ventilation and easy viewing. The dual-zippered entrance allows for a secure closure. The tent uses patented G3 poles for durability and safety. Fun, creative graphics encourage imaginative play at any time of the day or night. The easy-to-assemble, lightweight frame supports a colorful polyester taffeta shell and has a wide T-style door. The Dream Land Express Bed Tent fits a standard size twin bed. A nylon Cotton Canvas 8-Foot Tee Pee storage bag is included. The Kings Kingdom Tent & Tunnel Combo is the ultimate medieval play experience. This castle, tower, and tunnel combination creates 140 square feet of play area. The set is made of durable 190T 70 denier polyester fabric, ensuring all three components are made to last. Each component sets up in less than five minutes and can be easily stored when not in use. The durable, washable floor is made of polyethylene, which keeps spills from ruining the carpet and protects from wet grass when used outdoors. The Cotton Canvas 8-Foot Tee Pee is large enough for the entire tribe. Made of durable 100-percent cotton canvas, this easy-to-set-up teepee can be used indoors or out. This teepee has an easy-access opening and comes with wooden poles for easy assembly and extra durability. The dual doors can be tied back. The teepee comes in its very own carry bag for easy storage.

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Moose Toys Releases Ultimate Fighting Trashies

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oose Toys is expanding its line of trash-inspired collectibles, The Trash Pack. With the Ultimate Fighting Trashies (UFTs), kids choose their Trashie fighter, load it into the spin bin, wind it up, and battle other Trashies. Kids can collect Ultimate Fighting Trashies alongside the third series of The Trash Pack, which hit mass retailers in the U.S. in December. With the introduction of UFTs and Series 3, there are now more than 500 Trashies to collect.

Kids Save with Monogram International

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rom Monogram International come Batman and Superman Bust Banks. Both piggy banks are made of roto plastic, unsusceptible to damage, and lightweight even when filled with change. Monogram International will also feature Mickey and Cinderella PVC Figural Key Rings. Mickey is featured in his classic outfit, while Cinderella is wearing her blue ball gown that sparkles in the light. These key rings can withstand wear and tear and clip to keys, purses, and backpacks. Superman Bust Bank

FEBRUARY 2013



What’s New Vivid Toy Group to Release Walking with Dinosaurs and Tickety Toc Toys

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he Walking with Dinosaurs 3-D movie will hit cinemas supported by live-action arena shows. Vivid Toy Group has secured the worldwide master toy and game rights with a full line of collectibles, play sets, role-play toys, and games to coincide with the BBC/20th Century Fox movie event in December. Tickety Toc is a new preschool TV series from Zodiak Rights also for which Vivid will be the master toy licensee (excluding North America, Japan, and Korea), creating a range of plush, collectibles, games, puzzles, and play sets for launch in the fall.

Go Riding with Smart-Trike

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mart-Trike, Ltd. will introduce its new line of Smart-Trike products, including its all-new Smart-Trike 4-in-1 Dream with Touch Steering exclusive technology, which enables an adult to maneuver the trike safely and easily with the slightest touch. The Dream adapts with the child for years of use and assistance through four major child development stages: parent-controlled trike (10 months), guided trike (18 months), training trike (24 months), and classic trike (30 to 36 months). The Dream has a built-in suspension, shock-absorbing wheels, and extra seat padding. A handlebar clutch converts the steering from parent-controlled steering to kid-controlled and the fold-in pedals prevent injury of a baby’s feet during the earlier stages. Other Smart-Trikes include the Smart-Trike 4-in-1 Safari with Touch Steering (various colors and patterns), Smart-Trike 4-in-1 Recliner Stroller, and Smart-Trike 4-in-1 Elite. Smart-Trike 4-in-1 Dream

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Tech 4 Kids Expands Mash’Ems

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ash’Ems, “liquid-filled” collectibles, from Tech 4 Kids, introduces the Fist Flyer Launcher and Target Packs. Available in Marvel Avengers/Universe, Teenage Mutant Ninja Turtles, Power Rangers Mega Force, and WWE, kids have all of their favorite characters to collect, twist, squish, stretch, and launch. Fist Flyer Mash’Ems are specially designed characters with stretch arms that work with a catapult. They offer all the squishy fun of regular Mash’Ems combined with a patented hookand-launch feature to send them soaring.

FEBRUARY 2013



What’s New Rubie’s Knows Halloween

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he Angry Birds Star Wars Costume Collection, by Rubie’s Costume Co., is available in child and adult sizes and includes characters from the mobile game, including Luke Skywalker X-Wing Bird, Darth Vader Pig, Stormtrooper Pig, and Princess Leia Bird. The Smurfs are back in blue in The Smurfs 2, the sequel to The Smurfs, which hits theaters in July and once again features the pint-sized pals. The Smurfs Costume Collection includes costumes, masks, and accessories for all ages. Smurfette

Luke Skywalker X-Wing Bird

Spin Master Goes on a Werewolf Feeding Frenzy

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ids can create decadent donuts with custom designs in minutes with The Cool Baker Donut Maker, from Spin Master. This kit does not require any baking. Kids can add water to the mix and place in the refrigerator for 15 minutes. Decorate the donuts with chocolate and pink vanilla icing using the drizzle or rosette icing tips and add rainbow sprinkles for a mutli-colored effect. The Donut Maker has everything kids ages 6 and up need to create three decadent donuts. From the twisted mind of Doctor Dreadful comes heaps of horrifying treats that kids can create and eat. Each treat looks gross but tastes sweet. The latest creation in the line is the Werewolf Feeding Frenzy. Create treats including gushing eyeballs, dripping blood fangs, squirmy ear bugs, and a growing edible werewolf tongue. In addition, kids can transform a human hand into a werewolf claw with the Doctor Dreadful Werewolf Claw play set. Grow chocolate-flavored fur and shave it off to enjoy a cleanly-shaven snack. Then, kids can create tasty vanilla nails to pluck off and savor. The Spy Gear line has everything kids need to transform into undetectable spies. The Sonic Sphere Distracters roll into any room to distract and confuse enemies. Each sphere emits three different sounds, and kids can hang onto them using the included belt clip. The Lazer Defense Network comes with a Lazer Defense Emitter and two Lazer Defense Receivers. Just set up the receivers anywhere and if anyone passes, an alarm will sound. Also available in the line are the Spike Mic Launcher (a dart that has built-in listening capabilities), the Stealth Com Walkie Talkies Werewolf Feeding Frenzy (amplifies whispers loud and clear), the Tri-Cam Video Watch with 30-minute recording time, and the Panosphere 360 Spy Cam with a detachable roll camera that lets kids film anywhere. In a global licensing agreement, Spin Master is bringing One Direction to Zip Bandz, functional zipper bracelets that come in a variety of colors and styles. One Direction Zip Bandz will have charms featuring images of the band members and the 1D logo in a variety of colors. Zoomer is a cute, silly, and interactive dog that is all of the fun and none of the responsibility of a real pet. Zoomer actually listens and learns, and, just like any other dog, he even sometimes forgets. With lifelike expressions and voice-activated commands, Zoomer is a technologically-advanced robotic dog. The more you play with him, the more tricks he will learn. He also has a flexible tail for real wagging action, a rotational core that allows him to roll over, and chest sensors that track objects and know when someone is scratching his belly.

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What’s New Basic Fun Re-Launches the Fisher-Price View-Master

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asic Fun, in a licensed partnership with Fisher-Price, will relaunch the View-Master brand in the fall. This toy with a 70-year history now has a fresh look, smoother operation, and 3-D images that are 50 percent larger and brighter. New licenses include Despicable Me 2, Star Wars, Spider-Man, Hello Kitty, and Discovery Kids. The new interactive storytelling approach brings the 3-D images to life. Basic Fun is also expanding its line of Fisher-Price Classics with the addition of the Fisher-Price Play Desk and The Puffalumps. Originally launched in 1972, the Play Desk lets children play and learn using letters and activity cards to spell and use first words. Chalk and an eraser are also included. The Puffalumps, known as “lovable lumps of snuggly stuff,” originally launched in 1986. The new Puffalumps collection will be available in both 10-inch and 16-inch sizes.

Brother-Sister Duo Introduces Book Blingz OgoSport Gets Kids Moving

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wo new toys from OgoSport for kids ages 6 and up will be introduced. Volo Fleet, designed to get kids moving, is a rocket copter toy for throwing, catching, passing, and bouncing. Three models make up the Fleet: Hok, Fenik, and Havik. Each has a dart-like shape, three attachable wings, and a moveable Power Ring that controls its spin or speed. OgBild Bits will introduce seven new characters to the line: Finn and Spinz, Wello, Slipper, Oskoot, Blare, and Spek. With an assortment of connective, moveable plastic parts, each Bits creature is unique and encourages constructive play.

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ook Blingz is a new concept to fashionably cover books. Adding Book Blingz to wrap standard-size notebooks and binders allows kids to express themselves. No more boring spiral notebooks and binders. Eight styles of the slip-on covers will initially be offered. Book Blingz was created by brother-sister duo Erik Sondersted and Lori Sondersted. Lori developed several homemade prototypes and tapped Erik, who had just made a career switch from finance guy on Wall Street to high school teacher in Texas, to build the Book Blingz business. Each cover features fashion bling such as rhinestones, sequins, zippers, denim patches, and functional pockets in which to tuck little items needed throughout the school day. A cell phone, lip gloss, a comb, a pencil, or a pen can be carried inside these book covers. The sleeve design allows covers to easily slip on and stay on until it’s time for a new noteRetro Glam Purse book or a change of style. Book Blingz

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FEBRUARY 2013


Want to Reach Millions of Consumers During the Holiday Season?

• Holiday Gift Guide in the November issue

of Woman’s Day magazine, read by 20 Million* Consumers (*MRI Fall 2012).

• Extensive Online Presence

a comprehensive companion website, thetoyinsider.com, features links to participating advertisers’ and retailers’ websites.

• Widespread Media Coverage

Laurie Schacht, the TOY INSIDER MOM, appeared in over 100+ National and Major Market TV segments, along with hundreds of print and online features.

• Participation in National Sweepstakes and Guerilla Marketing Programs to showcase participant’s products.

To participate in the 8th Annual The Toy Insider™ contact: Jonathan Samet — 212.575.4510 x 2321, jsamet@adventurepub.com Laurie Schacht — 212.575.4510 x 2320, Laurieschacht@aol.com www.thetoyinsider.com


What’s New Diggin Gets Kids Bouncing with Electronic Trampoline

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he JumpSmart Jr. Electronic Trampoline, from Diggin, keeps kids active even indoors. Toddlers can jump along to fun learning games and silly songs. This mini trampoline features a five-in-one multi-game sound system that makes learning fun. Games include counting, music, rhythm, sound recognition, and memory. The trampoline has a sewn, padded cover using the Stretch Tech system for added safety and easy assembly with no threading required. Reinforced webbing is stitched to the bounce mat, which is centrally aligned for equal bounce weight distribution. Its low height makes storage easy. The trampoline is recommended for kids ages 1 and up. Diggin’s Tough Sports line of soft foam balls is designed for rugged terrain. Each ball looks tough and hard, from the Destroyer Football that is armor plated to the Rock Playground Ball that looks like a steel-strapped boulder. While they look tough on the outside, the balls are soft and safe for kids. This line is recommended for kids ages 5 and up. JumpSmart Jr. Electronic Trampoline

The Bridge Direct Helps Heroes Take Flight

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his fall, the most iconic superhero characters are taking flight with the Flying Heroes line, from The Bridge Direct. With a quick pull from the launcher, kids can unleash their favorite superheroes and watch them fly like never before. The collection features classic superheroes including Batman, Superman, Spider-Man, Wolverine, Thor, the Hulk, and Captain America. Flying Heroes are designed for kids ages 4 and up. Shoulder Buddies wearable figures are taking on a blue-hue this year. With the release of the Smurfs 2 film in July, the blue characters will be introduced to a whole new generation of fans who can take the Smurfs wherever they go. Each Smurfs Shoulder Buddies comes with a collector’s card and a magical coin to help it securely stay in place on a shoulder, hat, or backpack. The collection includes Classic Smurf, Smurfette, and Papa Smurf. Smurfs Shoulder Buddies are designed for kids ages 3 and up. With the second installment of Peter Jackson’s The Hobbit trilogy coming in December, new figures and role-play toys based on the film will be added to the toy line. Available in 3.75-inch and 6-inch scales, the Hobbit figures each feature 12 points of Wolverine Flying Heroes articulation and replicate the facial features, clothing, weapons, and accessories of the film’s characters. New additions in the 3.75-inch scale include Radagast, Bofur, Nori, Gloin, Bifur, and Azog. In the 6-inch scale, there will be new figures of Azog, Bolg, and Radagast, among others. An updated Sting Sword will give young fans a new way to recreate the film’s battle scenes. The Hobbit products are designed for kids ages 4 and up.

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FEBRUARY 2013



What’s New Dr. Pezo Introduces Interactive Teddy Bear

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ezo Pals, from Dr. Pezo, LLC, are MP3 player music and story bears with interactive smart technology. Pezo Pals talk, respond, teach, and entertain. They are preloaded with 24 hours of children’s entertainment, more than 100 classic children’s stories, hours of music, and a smart interactive-educational play mode. Pezo Pals feature a record button on the bear and an online web recorder, so users can record fun audio tracks and send them anywhere in the world. Pezo Pals also feature an online store with more than 700,000 new MP3 files, so parents with children can build and customize their bears.

UCC Distributing Introduces Minecraft Products

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CC Distributing, Inc., will introduce a line of exclusive licensed Minecraft items, including Minecraft sticker packs, hangers, and plush backpack clips. All items will be packaged and sold in blind foil packs. The Minecraft sticker collection will include both collector holofoil and common four-color stickers. There will be 48 different stickers in the collection and they will feature popular characters from the Minecraft game, including Creeper, Steve, Diamond Steve, swords, and pick axes. Also new this year from UCC are the licensed Star Wars Angry Birds Cell Phone Danglers. These detailed mini Star Wars-themed Angry Birds figures plug into and dangle from cell phones. UCC will also release licensed Zelda Skyward Sword buildable figures in its Tomy Gacha Ball line. This series is being introduced with three different buildable figures of the character Link. Mustaches are all the rage and UCC will introduce Mustache Friends, plush mustaches that kids can wear.

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Popar Toys Releases New Augmented Reality Book

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rincess and her Pals, the latest book from Popar Toys, features augmented reality technology to create an immersive reading experience that will allow the user to see virtually “real” 3-D objects and animations that will pop off the book or cards. The technology transforms the way children experience the world around them with a webcam and special black and white markers.

FEBRUARY 2013



What’s New Techno Source Reinvents Laser Tag, Expands Codee

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echno Source, a division of LF Products, is introducing a laser tag system using real lasers. Turn out the lights and prepare for battle with one of the most accurate and precise laser tag systems, Battle Lights. Laser Battle Systems, available in one-player and two-player sets, include laser blasters and laser-reactive vests that register hits with a glowing mark, as well as laser-reactive sniper targets for pre-combat training or taking into the battlefield. Glowing battle damage fades from the vest within a few minutes so kids can keep on playing. The Battle Lights Laser Bow fires real laser blasts instead of foam arrows. Direct hits leave glowing battle damage. The laser bow comes with a large laser-reactive scoring target that sticks to walls and easily removes without damaging surfaces. Battle Lights accessory packs include Combat Goggles with adjustable tracking beam for hunting down opponents; Sniper Targets that stick to walls, floors, and clothes; and Elite Combat Tags that can be worn with or without the battle vest. Techno Source is expanding Codee, a patent-pending coded link system that is an activity toy, puzzle, building toy, and collectible all in one. New this year, Codee will be available in starter packs or expansion packs, and any kit can be used alone or with another kit. Codee starter packs will include one 64-link Codee strand, accessories, and a creation code. Codee expansion packs are available in two sizes and include 125-plus or 300-plus links, accessories, and multiple creation codes.

Wowwee Releases Robosapien HD

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obosapien HD, WowWee’s newest robot, is a fusion of technology and personality. New features include mobile compatibility, a full range of dynamic motion, and highly interactive sensors. Robosapien HD is more than a mechanical companion— it’s a multi-functional, thinking, feeling robot with attitude and intelligence. Other robots include RoboMe and the crazy ZombieBot.

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Kids Customize Safety with Triple Eight

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reativity meets safety with the Wipeout Dry Erase Helmet, from Triple Eight. Wipeout Dry Erase Helmets encourage kids to assert their individuality by creating and customizing their own inspired designs on helmets that are certified for safety protection while biking, skateboarding, roller-skating, and scooter riding. When kids are ready for a change, just wipe off the design and start over again. The helmet is available in six colors, includes a stencil kit with eight shapes, and is designed for kids ages 3 to 11.

FEBRUARY 2013



What’s New TÜV Rheinland Knows Toy Safety

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Charmlets

Zydeco Studios Releases Charmlets

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ydeco Studios will continue to expand the Floppets brand with the addition of new Floppets, as well as lines of Custom Floppets through various partnerships. Floppets are a clever, cute, and customizable collection of characters kids can attach to anything—fingers, backpacks, flip-flops, shoe laces, and most personal accessories. Each Floppet has a versatile connector and Velcro tether so kids can attach them to anything. Floppets can be linked together by simply connecting their tethers, creating instant wrist bands, rings, anklets, and necklaces. Charmlets are the newest line of Floppets featuring a variety of designs. Floppets Skullettes have cute and girly skulls, each with their own bows and attitudes. The Cupcake Floppets are the sweetest group of Floppets and are fresh out of the oven, with no baking required. Also part of the Charmlets assortment are hearts, unicorns, and sweet treats. FlopJox are the latest addition to the Floppets line, featuring aggressive-looking, sports-themed characters that are sure to be a home run with any young sports enthusiast. The line includes a baseball, basketball, hockey puck, football, soccer ball, and more. Munchkin Monsters is also a new line of Floppets, featuring nine kooky monster characters complete with antennas, ghoulish grins, and silly eyes.

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ÜV Rheinland offers an extensive portfolio of testing and certification services in the U.S., mainland China, and throughout their global network of laboratories for mainstream consumer products. Their facilities provide testing for toys and textile consumer products, consumer electronics, appliances, household goods and décor, cosmetics, and others to a number of national and international regulations and standards including CPSIA, ASTM, 16 CFR, CHPA, RoHS (Restriction of Hazardous Substances), REACH (Registration, Evaluation, Authorization, and Restriction of Chemicals), and product life cycle.

Geospace Re-Imagines Classic Toys

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eospace introduces the Sparkler LED Jump Rope with Kinetic-Power, which puts kids in the center of a cascade of flashing LED multi-colored lights embedded inside the tinted rope. This new take on the classic jump rope does not require batteries. Within one handle is a rugged dynamo, and with each twirl, the dynamo produces low-voltage electricity that keeps the LED sparkling. The rugged design and craftsmanship assure the light show will last for years. The jump rope is recommended for kids ages 5 and up. The Fly Wrapz Flying Wrist Band is a siliconecovered, bi-stable metal band that instantly straightens into a flat surface measuring 9 inches by 1.5 inches. The band also doubles as a boomerang, capable of flying more than 60 feet. The flying wrist band is recommended for kids ages 3 and up. Fly Wrapz Flying Wrist Band

FEBRUARY 2013


Spotlight on: The Toy Book chats with Betty J. Morris, president, K&B Innovations, Inc. by Marissa DiBartolo

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n 1973, two Cub Scout den mothers set up a craft project for the boys’ troop to make Christmas ornaments out of shrinkable plastic. Forty years later, Betty J. Morris, president of K&B Innovations, Inc., has transformed the one-time project into a thriving business with dozens of licensees. The magical, shrinkable plastic, known as Shrinky Dinks, is produced and packaged into activity kits in the U.S. and is sold in 42 countries worldwide. Companies including Klutz, Inc., Creativity for Kids, Alex Toys, and Tara Toy all produce different Shrinky Dinks kits. Each kit includes plastic sheets on which users can trace or draw their own designs or color in pre-made designs using permanent markers, colored pencils, or even acrylic paint. Once the design is complete, users can cut out their creations and, with the help of an adult, place the Shrinky Dinks in the oven. The heat from the oven shrinks the plastic down, creating hardened keepsakes that can be made into pins, ID tags, charms, jewelry, magnets, zipper pulls, stand-up collectibles, and more. More than 400 different Shrinky Dinks activity kits have been produced to date. The Toy Book: How do Shrinky Dinks continue to appeal to today’s children after 40 years? Morris: I think it’s the magic of shrinking. You can transform any image or artwork into a hardened piece of plastic that shrinks three times smaller and becomes nine times thicker than the original plastic sheet. Shrinky Dinks is used by people of all ages. We market toward boys, girls, and adults, which is another reason why Shrinky Dinks is still on the market. We have a lot of adults Shrinky Dinks Fairy Garden kit, produced who make things and sell their by Creativity for Kids, won the award for finished pieces at craft shows. ASTRA’s 2011 Best Pretend (Fantasy Play) We’ve also tried to keep it verToy for Kids.

FEBRUARY 2013

satile by using different colors and, of course, we have nine different types of plastic now. There have been a lot of techniques introduced over the years that have kept it on the market. TB: How do Shrinky Dinks stand out against the rise of digital gaming and toys? Morris: This is something that has been very important to me. Shrinky Dinks encourages creativity, and I feel The first wire-bound Shrinky Dinks book, from Klutz. very strongly about that. In this age of digital, push-button everything, I have promoted Shrinky Dinks because creative thinking is at the base of everything. My biggest concern is that all of this push-button stuff is taking away from that. I work very hard to get Shrinky Dinks into schools, churches, and camps, anywhere I can where kids can create what they want. TB: Are there any special plans in place for the 40th anniversary? Morris: We are putting together a special 40th anniversary Shrinky Dinks pack, which we will probably sell on our website. It will probably be available this summer. We were discussing that it might be fun to put a Shrinky Dinks half-sheet with a couple of colored pencils and have it designed for the 40th anniversary. We might include a birthday cake, a number 40, and “Shrinky Dinks,” something fun, but we haven’t really decided what we are going to do specifically. TB: What’s next for Shrinky Dinks? What is the company’s focus for this year? Morris: I hope to get an animated film created based on the magic of Shrinky Dinks. In 1986 it almost happened, so I’m currently persuing that. Shrinky Dinks has 73 percent name recognition in the U.S., so it would be meaningful to a producer. And, of course, there will be several new Shrinky Dinks kits hitting the market this year. ■

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Appcessories Rock Out with Silverlit

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sers can enhance their iDevices this fall with the Monster Roklienz characters, from Silverlit. Kids can set the stage for concerts, costumes, and locations, all while rocking out with a blend of customizable music. When the 3-inch-tall, collectible, electronic, music-making Monster Roklienz figures meet their digital counterparts in the Monster Roklienz app, kids get a 4-D experience as the figures play real music in tune with the virtual band. Users are in control of the music, the stage, and even the wardrobe. These monster figures work both with and without iDevices. When kids press the button on the figure, an inaudible signal is sent to the iDevice unlocking content within the app, including new songs, sets, costumes, band members, and game power-ups. The Monster Roklienz figures are light-controlled via two photocells. A photocell on the top senses gestures such as hand waves, while a photocell on the bottom receives signals from the iDevice when placed on the “Rok Spot.” In standalone figure play, the photocell on the bottom senses when the figure is picked up or put down on a flat, level surface. Monster Roklienz are recommended for children ages 5 and up. A year after introducing interactive Bluetooth R/C vehicles that use the power of iDevices as a remote control, Silverlit unveils the new Mercedes Benz SLS AMG. This vehicle makes a connection between cars and music with R/C Radio. Users can access their iTunes library to play songs from the iDevice while driving the car, or stream the tunes through the car’s speakers when it is stationary as a display item. Lights flash with the beat of the music for custom light shows or pre-configured patterns. Full gesture control allows users to control the car by tilting the iDevice, and hobby-grade steering and variable speeds provide real-feel racing. Sound effects straight from Mercedes deliver the rev of the engine. When controlling the car with an iPhone, force feedback delivers the rumble of the engine, which increases as the car moves faster. The Mercedes SLS body is crafted with detail and authenticity, and features functional headlights, tail lights, and signal lights. The corresponding app is free for download with purchase of the car. The Mercedes Benz is recommended for children ages 8 and up.

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Wicked Cool Toys Introduces Cuddly Connected Characters

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canimalz, from Wicked Cool Toys, combines plush, technology, and game play. With more than 30 plush characters to choose from, kids can collect them all. Download the free, corresponding iOS or Android Scanimalz app and scan the QR codes on a Scanimalz’s belly. Within the app, kids can play games, track their collections, earn points, and work their way up to the leader board. Kids can scan daily for bonus points, extra Scantasy Spins, and hidden reveals. Each Scanimalz has different abilities and point-value power within each game.

Mercedes Benz SLS AMG

FEBRUARY 2013



Appcessories The Lexibook Laptab Provides Two-in-One Fun

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he Lexibook Laptab, from Lexibook, is both a netbook and a tablet, specially designed for children. The design allows kids to convert the laptop into a tablet in a few seconds. With a large touchscreen and a user-friendly keyboard, the Lexibook Laptab runs on the Android operating system. Tabtab The included Microsoft Office suite, with word processor, presentation, and spreadsheet software, makes homework easy and fun. The Power Academy app allows kids to improve their knowledge in all fields through quizzes and memos. With the 50 books included on the Laptab, kids can enjoy reading on the tablet. The tablet also features creative activities to do alone or with friends, including DIY, recipes, games, and more. Kids can listen to music or watch cartoons via the Lexibook Videostore, or play one of the 25 pre-installed games. Photo-editing software lets kids personalize photos and create their best pictures. The Lexibook Tabtab is an Android gaming tablet for kids. It is a combination of a console and a tablet, and provides four different ways to play: joystick, directional arrows, stylus, and touchscreen. With 70 games included, the joystick and gravity sensor allow for play anywhere. More than 10,000 applications, such as a photo editor, are available from the Lexibook Market. The parental control secures the Internet browsing and access to applications on both products.

Cuddly Ubooly Brings iPhones to Life

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urn any iPhone into a cuddly critter with Ubooly. Insert an iPhone or iPod touch and watch Ubooly come to life. This smart toy grows with a child and includes free monthly updates, delivered automatically over Wi-Fi. Ubooly includes more than 150 games and activities, a cuddly exterior, and is made for kids ages 4 and up.

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Tech 4 Kids Enhances Play Through Apps

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ach 3-D Magic creativity station, from Tech 4 Kids, is an innovative designing tool that generates 3-D artwork. With new app-enhanced play, users can bring their Magna Color designs to life with the free Magna Color app and Magna Color Magic App Stencils. Using a smartphone or tablet, users launch the free Magna Color app and scan the completed augmented reality stencil to see the creation jump off the screen. The 3-D Magic Magna Color Kit features a self-contained sort and store system. Tek Recon is a new line of blasters with improved ammo and product design. With the addition of app-enhanced gameplay, Tek Recon takes play experiences to the same level of video games. Simply attach a smartphone to the blaster’s mount and enjoy advanced battle systems and three game modes. 3-D Magic Magna Color Kit

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Appcessories AppVentures Brings Portable Fun to Life

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ids can take their dollhouse or firehouse with them anywhere they go and bring it to life with the touch of a button with the new iDollhouse and iFirehouse Appventures, from New Adventures, a line of interactive playhouses for digitally savvy kids. iDollhouse and iFirehouse let kids transform an iPhone, iPad, or iTouch into an interactive toy that goes anywhere they do. Kids can place the iPhone, iPad, or iTouch into their dollhouse or firehouse and launch the app to let the fun begin.

Oregon Scientific Expands Meep! Line

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uilding on the success of the Meep! tablet introduced last fall, Oregon Scientific will unveil an expanded suite of products at Toy Fair. An upgraded version of the 7-inch, Wi-Fi-enabled tablet will include a new design, additional features, upgraded hardware, expanded dedicated content, and more robust community and educational elements. New Meep! accessories will be available later in the year. Rounding out Oregon Scientific’s electronic learning products introductions is a new addition to the Smart Globe line—the Smart Globe Horizon—which will feature crossplatform capabilities between the Globe and tablets.

Learn and Play with AppStart Learning

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ppStart Learning, the company behind the iLearn ’n Play concept, will launch three toys in February. Each of the toys is actually a device that will not only safely enclose and protect an iPad, iPhone, or iPod, but will integrate the toy with the devices and a series of proprietary apps. The apps can be played through the toys’ external buttons, knobs, or stylus and are based on the iLearn ’n Play Global Curriculum. Once inserted into the Learning Tablet, the iPad becomes a part of an early educational concept. The Learning Tablet comes with a free app bundle containing three learning levels of the Magic Paint Box app, which helps children develop writing skills and learn the alphabet. Kids can connect an iPad, iPad mini, iPhone, or iPod Touch to the Adventure Explorer, turn the ignition key, and drive into a learning adventure. Each Adventure Explorer has a working on/off ignition switch, a steering wheel, shifter, accelerator, and forward/reverse control. The Adventure Explorer’s app bundle contains three learning levels of the Letter Explorer app, which helps children learn about letters and phonics. Robbi, the adorable iLearn ’n Play learning companion, comes alive when users slip an iPhone or iPod into Robbi’s faceplate. The included app bundle asks children to use the 10 chunky numbers in Robbi’s tummy to focus on teaching beginning numbers, counting, addition and subtraction, colors, shapes, and greater than/less than numbers.

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Appcessories Om Nom Defies Borders of Apps and Reality

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ans can interact with Cut the Rope’s popular star, Om Nom, the candy-chomping monster, with new products from Round 5. Users can access interactive 3-D content after downloading Om Nom: Candy Toss by using their smartphone cameras to scan a tag on specially marked Cut the Rope plush toys. In the game, players will earn points and achievements by strategically tossing virtual candy to feed a 3-D version of Om Nom. The game enhances the toy experience by enabling fans to enjoy the cuddly plush while bringing Om Nom to life through the world of augmented reality. The 2-inch Micro Plush with Clip will let consumers take Om Nom for a swing on a key chain, backpack, or belt loop. The 2-inch plush is available in two styles. Pose Om Nom in a variety of wacky facial expressions with the 5-inch Pose-N-Play Plush. Consumers can recreate all of Om Nom’s faces from the Cut the Rope app or make their own new faces. The 6-inch Reversible Plush recreates familiar aspects of the mobile game app. Set sad Om Nom free from his box, give happy Om Nom a star, and give eating Om Nom his candy all by turning the plush inside out. The 8-inch DJ Box Plush features large headphones and real Cut the Rope sound track songs. All of these Om Nom plush include the augmented reality tag.

6-inch Reversible Plush Om Nom

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ArtSee Studio Amps Up Art

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he ArtSee Studio is a visual and innovative drawing kit that takes children ages 3 and up on an interactive journey of color, sound, and motion. ArtSee Studio transforms simple drawings and paintings on the iPad into animated games and activities. The free app is available for download in the App Store. Kids can use tools like the Stampee to quickly turn a blank canvas into an explosion of color, sound, movement, games, and activities.

Spiral Toys Debuts Toy-Fi Teddy

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piral Toys introduces Toy-Fi Teddy, the first of the ToyFi line. Toy-Fi Teddy enables kids to interact with family and friends, as well as read stories and play games. Utilizing an interactive toy platform that incorporates Wi-Fi, mobile, and cloud technology, parents can send messages from their mobile devices to their child’s Toy-Fi Teddy. No matter where in the world the two are—across the globe, down the street, or in the next room—kids can leave a return message from the plush itself. Through the ToyCloud server, smart devices can talk to toys from anywhere and deliver upgrades, user-tailored content, and other messages and information. Additionally, kids can play games such as Marco-Polo, hideand-seek, and memorization on their Toy-Fi Teddy.

FEBRUARY 2013



Appcessories Skyrocket Toys Combines Bike Riding and Magnifying with iDevices

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very iPhone, iPod, or iPad can become a 50x magnifying lens with the Quick Attach Microscope, from Skyrocket Toys. The microscope easily snaps over the iDevice’s camera lens and the camera will automatically adjust to focus on cool microscopic discoveries such as follicles of hair or microprints on money. Users ages 5 and up can also capture photos or videos of their magnified findings with the existing capabilities of the camera. The Fuze line includes bike accessories that allow kids of all ages to express themselves with high-tech light effects and patterns. Wheel Writers 2.0 will hit retail this fall, and will allow bike riders to completely customize the images and messages displayed on their bike wheels. A new option has been added to allow riders to upload pictures or text directly from an iPhone, iPod Touch, or iPad. As the rider pedals, their unique expressions are displayed with the Wheel Writer’s bright LED lights. The new Wheel Writers also come pre-loaded with new images and patterns, and are available in red or green lights.


Activity & Construction Moose Toys Blings Out the Activity Aisle

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elarti, from Moose Toys, is a line of reusable gel stickers that kids create themselves. An exclusive at Toys “R” Us last year, Gelarti will make its debut at mass retailers this year, with new SKUs releasing in the fall. Blingles, the gem stickers that were also introduced last year to give girls the opportunity to create trendy bling for their accessories, will expand with new themes, including Dazzling Butterflies, Glitter Rock, and Ocean Glitz. Kids can make wearable art by turning art into jewelry or adding artistic touches to other personal accessories. Moose will introduce the Blingles Jewelry Pack this spring, which includes all the tools needed to create jeweled stickers and accessories.

Laser Pegs Brightens Up Building Blocks

Toy Bo ok Exclusi ve

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aser Pegs combines construction toys and LED technology. Each new kit contains three LED light settings. The Land Kit, Air Kit, and Sea Kit each allow kids to construct eight or more different models. Kids can explore the food chain with the Prey Kit and Predator Kit, each allowing kids to build more than 16 different models. Also with 16 or more different models, the Mythology Kit and Sci-Fi Kit let kids construct and light-up new and different worlds while they play. With the Super Bot “Try Me,” Bot “Try Me,” and Samurai “Try Me” kits, kids can construct robots and samurai that light-up for new adventures. The Super Bot “Try Me” and Samurai “Try Me” kits come with more than eight different model constructions, and the Bot “Try Me” Kit includes six. The AC power cord allows creations to keep shining brightly no matter how many Laser Pegs are used. Connect the triangle power base to the AC power cord and plug it into the wall. Kids can take their constructions to new levels with Recordable Sound Cubes and the Refill Pack. The Sound Cubes allow kids to add their own sound effects to give their models extra pizazz, while the Refill Pack provides extra construction parts and stackables to replace missing pieces, build more models, or add on to models already created. The new line of Laser Pegs also includes a Pendant Necklace to take Laser Pegs on the go and the L & M Play Table, which complements other construction kits. Kids can build with Laser Pegs, other construction bricks, and magnets all at once. This table is 19 inches by 19 inches, stands 27 inches tall, and comes with 150 Laser Pegs and two 5-volt adapters.

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Activity & Construction Crayola Brings Color to Outdoor Fun

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rayola’s new Washable Sidewalk Chalk is the first sidewalk chalk to feature 48 classic Crayola crayon colors. Kids can create large-scale outdoor art with the anti-roll pieces, and sprays of water will wash away the chalk to make space for the next masterpiece. Washable Sidewalk Chalk is recommended for kids ages 4 and up. Kids can have big fun creating giant bubbles in bright colors with Crayola’s Outdoor Colored Bubbles Big Wand. The angled wand design maximizes the use of the bubble solution. The colorful solution rubs off skin, washes from clothing, and sprays away from most outdoor surfaces. The Outdoor Colored Bubbles Big Wand is recommended for children ages 5 and up.

Alex Toys Gets Kids Looking Tres Chic

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lex Toys’ Très Chic line celebrates French fashion, the latest trend, by combining the beauty of classic European charm with modern glamour. From jewelry kits and tattoos to the designer “look book” and cork pin board, Alex gives fashion-focused girls many options to be creative. Très Chic Charm Jewelry, designed for kids ages 8 and up, is all about haute do-it-yourself couture, allowing kids to make earrings, charm bracelets, and more. The kit includes pendant frames, metal charms, stickers, a chain necklace, tassels, ribbon, sticky gems, and jewelry findings. The Trés Chic Designer Look Book kit is inspired by famous fashion designers’ look books used to prepare for photo shoots. Kids can create their very own look books to keep all their fashion inspirations and ideas in one place. The Tres Chic Designer Look Book lets kids create outfits with stencils, paper fabrics, stickers, and gems. The kit, for ages 6 and up, includes a 49-page hardcover scrapbook and all the necessary supplies. Trés Chic Create a Style Board is a personalized pin board for kids to display their keepsakes in style. Pin and re-pin magazine photos, ticket stubs, notes, party invitations, and any other inspiring items. For kids 8 and up, the kit includes a pin board with frame, 25 frames and shapes, and all the supplies needed to stylize memories. Trés Chic Glitter & Glam Tattoos lets kids express themselves by wearing temporary jewelry tattoos. The kit, for ages 6 and up, includes more than 130 tattoo designs to choose from in two styles: pre-colored and color-your-own. Trés Chic Lacelets kit, for ages 7 and up, allows kids to create simple and fun bracelets by tying and wearing. The soft bracelets come in five colors and styles. Kids can wear them one at a time or several together for a trés chic look straight from the runways.

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Activity & Construction Spin Master Lets Fashionistas Design and Create

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art of the La Dee Da fashionista label comes Dee-I-Y, a new line of fashion-forward do-it-yourself activities, from Spin Master. With the Dee-signer Portfolio, kids can design their own scrapbook “I NY” clutch. String together a Domino bracelet and keep secrets safe with the keepsake necklace. Kids can also strike a pose with the ohso-hip costume on a stick and oh-so-sweet cupcake ring. Style-letto is a signature Dee pump filled from heel to toe with Dee’s design tools. It comes with La Dee Da-inspired pencils to sketch out the next big design idea. The Kick-Buttons Jewelry Jar lets kids design countless rings, bangles, and necklaces using buttons. The kit comes with more than 100 buttons, including eight gold-plated La Dee Da designer buttons. The Velvet Burst Color & Spray Studio allows kids to create colored works of art in a new way. Using only water, colors appear, burst, and blend allowing kids to create custom works of art. The Studio includes a number of ways to create and includes a velvet burst sprayer, a brush, a marker, a variety of color canvases, and stickers. Dee-I-Y Style-letto

Hasbro Builds a G.I. Joe World

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new line of Kre-O G.I. Joe building sets, from Hasbro, will be available exclusively at Toys “R” Us beginning in February. The Checkpoint Alpha Set includes a tower with a push-fire missile, Firefly’s motorcycle, Firefly Kreon, Law & Order Kreon, and a Kreon dog. The Ninja Temple Battle Set includes four Kreon figures, the Dojo, a weapons rack, and a spinning blade training unit. The Serpent Armor Strike Set includes Double Clutch and Cobra Mech Suit Kreon figures as well as the Vamp 4X4. Fly away with Cobra Trooper and Wild Bill Kreon figures in the Dragonfly XH-1 Set, featuring the G.I. Joe Dragonfly helicopter. Build the ultimate Cobra assault vehicle with the Cobra Armored Assault Set, featuring the Cobra Assault Vehicle with rotating turret and two spring-loaded projectiles. This set Thunderwave Jet features Flint and two Cobra Trooper Kreon figures. The Thunderwave Jet Boat Set Boat Set features a command center for interior play, a spring-loaded firing weapon, a small land vehicle that can roll off the ship’s ramp, and three Kreon figures. Kids can build the G.I. Joe team’s battle platform with the Battle Platform Attack Set. Build a base and two Cobra vehicles and the G.I. Joe Ram Cycle. This set includes five Kreon figures. The line also includes the Kre-O G.I. Joe Kreon Figure Packs, which feature a figure, a unique weapon, and accessories. These figures are sold blind-bagged.

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Activity & Construction Create, Construct, and Wear with Kid Constructions

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Racecar Wearables

ollowing last year’s success with Wearables, Kid Constructions introduces a new collection of creative constructible vehicles featuring new accessories that bring the vehicles to life with exciting sights and sounds. Featuring multiple die-cut corrugated pieces, Wearables offer construction play that transforms into role play as children create, construct, and wear their creations. All the elements combine for creative crafting and active play that encourages fun, quality family time. Kids can become brave firefighters with Fire Truck Wearables. This constructable vehicle features flashing lights, real-life sirens, and a sliding ladder. Sirens and lights are sold separately. Kids can apply the lead foot when detailing the flashy die-cut speedster Racecar Wearables. Stencils and a set of adhesive colored stickers make it fun to customize the ride with numbers and racing stripes.

Pom Tree Is Stuck on Fun

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tuck on Fun is a new product line from Pom Tree. Pom Tree Village is a friendly town where kids can build 3-D houses and shops and decorate them with their choice of characters, stickers, and accessories. The line includes Playtown and Playscape Creativity Kits, Sticker Tubs, and Sticker Storybooks. Stuck on Fun Playtown kits assemble easily and don’t require glue. Each kit includes all the materials needed to construct a 3-D building, as well as mixedmedia materials such as foam, felt, chipboard, and stickers. As kids set up the town by adding 3-D buildings and characters, they can decorate each building with colorful stickers and move furniture and accessories, including bushes and pets, into place. Each building is open in the back and doors open and close for a realistic touch. Stuck on Fun Playscape kits have colorful chenille stems, pom poms, pony beads, and mixed-media stickers for kids to create bookmarks, flowers, pom critters, jewelry, and more. Join Lily and her best friends, Charlotte & Ella, on their day on the town with the new Sticker Storybook. Kids can join in as the girls shop, tend to the backyard garden, paint pictures, dance, fly a kite in the park, and enjoy a pajama party. The decorative sticker pages allow kids to customize each page. Stuck on Fun Playtown Tree House

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Activity & Construction Build for Om Nom with Round 5

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m Nom’s Playground, from Round 5, is a Cut the Rope-branded building set that merges the two main features of the app. Get through the course to feed Om Nom by using a few simple parts repeatedly to create an expandable system. The customizable play set can be built as basic or as advanced as the child chooses. The play set includes a 2-inch Om Nom figure.

Mega Bloks Builds on Licensed Product Lines

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he Mega Bloks Hot Wheels collection features speed, action, and performance. Kids can build and collect their favorite Hot Wheels vehicles and customize their own creations. The Hot Wheels line also includes launchers, and each set features a collectible Team Hot Wheels micro action figure. Part of the Mega Bloks World of Warcraft line, Sha of Anger features a buildable, MoP-style Sha of Anger and a collectible Chen Stormstout. Mega Bloks Halo expands with a new collection of characters, vehicles, and play sets. Inspired by the Halo universe, the building experience is enhanced through the introduction of product innovation, build-and-combine opportunities, and collectible micro-action figures. Mega Bloks First Builders provides fun as well as developmental benefits and creativity. The big blocks are easy for little hands to assemble for simple stacking and building. Mega Bloks First Builders Billy Beats Dancing Piano sounds like a real piano with transparent keys that light up. Kids can dance along as the piano moves and dances to the beat. A removable cap makes it easy to store blocks. Mega Bloks First Builders Safari Train toots like a real train. The Safari Train comes with five safari animals and a buildable train with four blocks. Safari animals can also be combined with Farm Pals and are compatible with all First Builders products. The Mega Bloks Jeep Ride-On makes real mechanical sounds and comes in classic green and pink. The Jeep Ride-On set includes 10 Jeep-colored blocks and features a storage compartment under the seat. Kids can ride along or use it as a push toy. Part of the Mega Bloks Smurfs collection, Smurfette’s House launches in anticipation of The Smurfs 2 and features more accessories for added play value. Smurfette’s House can be combined with other Smurf play sets. Mega Bloks Dora’s House includes characters Dora and Boots, as well as a large duffel bag for on-the-go fun.

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FEBRUARY 2013


Box Creations’ Kitchen Cafe Opens for Business

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he cardboard Kitchen Café, from Box Creations, is the latest in ecofriendly play structures. The new Kitchen Café joins the company’s other U.S.-made, recycled cardboard play structures. As a two-sided play set for kids, the Kitchen Café is half kitchen and half café for complete creative pretend play. On one side, the structure comes with all of the activity amenities that a little chef and kitchen assistant need, including a pretend microwave, refrigerator, oven, sink, and plenty of shelf storage. On the other side, young patrons can enjoy service with a smile and a place to gather for mini-meetings and meals with friends. The Kitchen Café features pre-printed line work and a full set of non-toxic, washable colored markers for creative embellishments by each individual café owner.

Lego Builds More Than 13 Product Lines

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ego is expanding its Duplo line with the Duplo Number Train for children ages 2 and up. With numbered Lego Duplo bricks and three wagons, young builders will learn math skills while creating and constructing their own toddler-friendly train. The train can even be rebuilt into a tunnel, a building, a dog house, and more. The set also includes a child Lego Duplo figure and a dog. Expanding the Lego Friends line, Lego is adding the Puppy’s Playhouse building set. Kids ages 5 and up can build a little playhouse for the puppy, and help to take care of him. Play with puppy on the pink seesaw then reward him with a bone in his dish. When he’s tired, tuck him into his playhouse and pet him until he falls asleep. The set can be combined with other play sets to create a bigger habitat or playground for animals. The set includes a puppy figure with a bow accessory. The Bat vs. Bane: Tumbler Chase Part of the Lego Castle line is Gold Getaway, for children ages 6 and up. Little builders can fire the large crossbow’s flick missiles from behind the outpost and stop the Dragon soldier on his horse-drawn prison carriage from escaping with the King’s fortune. Activate the cell door bust-out function and release the King’s Knight. The set includes three minifigures with weapons and accessories, two King’s Knights, and a Dragon soldier. New to the Super Hero line is Bat vs. Bane: Tumbler Chase. High above Gotham City, Batman spots Bane in the armored Tumbler chasing Police Commissioner Gordon. Kids ages 6 and up can bust through the road barricades in the Bane Tumbler with hidden dual flick missiles and flame exhaust, then swoop down from the skies in The Bat and whisk the commissioner to safety with the rescue rope before Bane reaches him. The set includes three minifigures: Batman, Bane, and Police Commissioner Gordon with assorted weapons. Lego will also be expanding other lines including Lego City, Galaxy Squad, Chima, Teenage Mutant Ninja Turtles, Lone Ranger, Ninjago, The Lord of the Rings, Star Wars, and Hero Factory.

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Activity & Construction Cra-Z-Art Lets Girls Create, Build, and Illuminate with Lights

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ra-Z-Art is set to light-up New York Toy Fair with its Lite Brix Super Lite Building System for girls ages 6 and up. The line will launch this summer, helping girls master the innovative light-up brick-building construction sets to glamorize, glitzify, and illuminate an entire city built just for them. From mansions and candy shops to sparkle salons, a fashion runway, an ice cream shop, and more, each set comes with accessories, mini figures, and sparkling lights in translucent building bricks. Lite Brix are compatible with other major brick building systems and allow children to transform their creations into light-up masterpieces for daytime or nighttime play.

Manhattan Toy’s Products Are Sew-Fun

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ids can learn the art of knitting with Knitting Beginnings, from Manhattan Toy. They can learn casting on, simple stitches, binding off, and pom-pom making to create fun projects such as headbands, pom-pom rings, and an owl hat. Knitters-in-training can store the supplies in the portable storage tin. This kit is for kids ages 8 and up. Sew Sweet comes with all the beginning sewing essentials, including simple patterns, pre-cut felt shapes, and a variety of beads to create beginner sewing projects. This kit comes with a portable storage bin and is for kids ages 8 and up. The Finger Paint Fun kit is sized perfectly for little hands. Kids can get creative and have fun making one-of-a-kind designs using the texture, pattern, and shape tools. Little painters ages 3 and up can also store their supplies in the storage bin. Kids can create clay pet rocks that feel and look like stone with Pet Rock Pals. They can add googly eyes, pipe cleaners, and felt shape pieces to further personalize the pets. Made for kids ages 8 and up, this kit includes a portable storage tin. Crafty Eraser Creations includes non-toxic crafty clay that can be molded, shaped, and patterned into a collection of usable erasers that are personally designed. This kit is made for kids ages 8 and up. Lace & Play Animals help kids develop hand-eye coordination and fine-tune their motor skills. Great for playtime fun or as a decoration to hang in a favorite place, this kit is made for kids ages 3 and up and is available in fish, porcupine, and lion styles. Kids can make paper hand puppets with step-by-step directions and punch-out pieces that make creating puppets easy and fun with Create-A-Puppet Animals. No scissors or glue are needed. Available in giraffe, lion, and alligator styles, this kit is made for kids ages 3 and up. Kids can create 3-D paper characters with Create & Color Characters. A bonus background scene is printed on the inside of the box. Available in puppy, princess, sheep, and space alien varieties, this kit is made for kids ages 3 and up.

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Activity & Construction Wooky Entertainment Revs Up Sketchbooks

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ooky Entertainment has signed The Ford Motor Company as a licensee for a new line of Design Masters sketchbook kits that enable car lovers to create sophisticated, precision technical drawings from detailed stencil sheets of car bodies and parts. New kits include the Ford Focus RS500, Ford Boss 302, and Ford Street Racer small sketchbooks with 30 sketch pages, more than 35 stencils, three illustrated inspiration sheets, and more than 140 stickers. The Ford F-150 SVT Raptor and Ford GT large sketchbooks include 30 sketch pages, more than 50 stencils, two illustrated inspiration sheets, and more than 250 stickers. The Block Crayon: Color & Stow: Pony Stable is a kit that combines coloring and block building. This kit features a stable-shaped tote that doubles as a sturdy building base for construction projects. Artzooka is an arts and crafts kit inspired by the kids’ live-action TV show, containing materials for a range of creative projects. Other new kits include Surprise Match Box, Cup Cake Creations, Style Me Up! Cosmetic Creations, and Perfect Nail Markers.

Playmobil Gives Kids an Escape

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ids will have to be on the watch as they dig for precious fossils at the prehistoric volcano—it can explode at any second and a dangerous Tyrannosaurus is lingering nearby. The Volcano with Tyrannosaurus set, from Playmobil, includes two figures, two dinosaurs, a volcano and landscape, rocks, trees and flowers, research tools, fossils, and other accessories. This play set is recommended for kids ages 4 to 10. The Large Horse Farm with Paddock set has everything kids ages 5 to 10 need to house their champion horses. The fenced-in area allows the horses to graze outdoors after a long day of riding, while the four stables provide the perfect shelter when nighttime settles in. The Large Horse Farm also comes with a gated entrance and indoor attic space perfect for storing unused saddles, grooming tools, feed, and other accessories. Check into the Large Furnished Hotel for an extended getaway. Start off in the fully equipped lobby, then travel upstairs in the functioning elevator and use the key cards to enter one of two rooms. Room 102 includes a balcony and lounge chair. Guests can enjoy breakfast in the hotel café, where a waiter is on staff to serve a large selection of food. The hotel also has a game room. The set includes eight figures, luggage, a surfboard, a skateboard, plants, and more. This set can be upgraded with the Luxury Hotel Suite set and is recommended for kids ages 4 to 10. Playmobil will also introduce a variety of other themed sets, including Top Agents 2, Cargo/Transport, Western Fort, and Police. Large Furnished Hotel

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Activity & Construction PlaSmart Gets Creative with Classics

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Small World Toys Trains Fashionistas, Future Bakers

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ids can design, assemble, and decorate their own chic boutiques stocked with fashion bags and footwear with the Collectible Erasers Boutique, from Small World Toys. They can build the floor displays, mount the mirror, hang the shelves, and decorate using the included rhinestones and ribbon. The shop displays 12 assorted, colored shoes and six handbags. Kids can store the collection in the sturdy carrying case for fun on the run. The boutique is made for kids ages 6 and up. Fashionistas-in-training can create and sew stylish fashions with the Top Designer Fashion Studio. This fully equipped designer workshop allows kids to design and make fun fashions that are red carpet-worthy for an 11-inch doll. The battery-operated sewing machine has a foot pedal and sews using a chain stitch. The set includes everything necessary to be the next top designer and is made for kids ages 8 and up. Kids can whip up a batch of muffins anytime with the Muffin Bakery. The set includes every tool needed to create mouth-watering delights; little bakers only need the ingredients. This set also includes a recipe book and is made for kids ages 5 and up.

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he Original DoodleArt, from PlaSmart, Inc., is a line of color-it-yourself posters. DoodleArt can serve as a family activity, a kids’ project, or a hobby. The sturdy, long-lasting posters are enjoyed by kids, teens, and adults. Choose from five 24- by 34-inch full-sized poster designs, including flowers, jungle, butterflies, prehistoric, and fairy tales. In addition to the fullsized posters are two types of MiniKits, each with four 11by 14-inch posters. The first kit includes butterflies, dolls, floral, and kites, while the second includes monster trucks, 4x4 vehicles, progress, and racing themes. All posters and kits come with 12 non-toxic, dual-tipped pens. Kids can scribble colorful transfers onto themed backgrounds with Scribble Down Transfer Activity Packs. Perfect for travel, party bags, restaurants, and rainy day activities, Scribble Down Transfer Packs feature the illustrations of Clinton Banbury. Kids ages 4 and up can choose from six designs including Enchanted Castle, Woodland Fairies, Wild Adventures, Pirate Adventure, Dinosaur Encounter, and Fairy Cake Factory. With Threadz, kids can weave and knit easily. Three different kits are available, including beanie, scarf, and purse. Kids can weave and wear the finished product within two hours. Kits include yarn in hip colors, and are appropriate for kids ages 6 to 12.

FEBRUARY 2013



Activity & Construction Techno Source Shows Glow-in-the-Dark Products

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low Crazy Crazy Glow Kit, from Techno Source, comes with a special light pen and glow paper clings so kids can draw and write with light and then watch it magically disappear. Kids can stick the removable glow paper to walls or create glow scenes at the table with four unique stencil sheets. Glow stickers stick to books, binders, and more, and the light pen makes them glow. With Glow Crazy Clip ’n Glow, kids can create glowing works of art during the day or in the dark. Using the Glow Crazy light pen, kids can write, draw, and play games on the clipboard’s special glow surface and then watch as their glowing illustrations magically disappear minutes later. Kids can create new designs again and again, drawing from their imagination or using one of four included stencil sheets. The pen and stencils clip onto the board for easy on-the-go play. Glow Crazy Pattern Painter lets kids create no-mess light art by painting glowing patterns of light on special glow cling paper in the daytime or at night. Kids can paint more than 50 different patterns, including glowing animals, hearts, stars, and music notes by simply sliding the painter over the glow paper. In addition, the free-hand drawing mode lets kids paint strokes of light in four different thicknesses, from fine point to extra bold. Also included are stencils for adding borders and frames to every work of art. Glow Crazy Super Dome, a follow-up to the Glow Crazy Doodle Dome portable glow-art studio, fits up to three kids and has twice the amount of glow canvas for even more glow-in-the-dark fun.

Ohio Art Micro-Sizes Landmarks

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he Ohio Art Co. is expanding its nanoblock line, the micro-sized building block system, with new additions to the sites-to-see series, mini figure assortments, and deluxe series. The nanoblock Big Ben microsizes the UK landmark, which stands at the northern end of the Houses of Parliament. Kids can also nano-size the Chrysler Building. The micro-sized building blocks allow kids to build with greater detail. The nanoblock Mustang kit allows kids to build a P-51 Mustang, the fighter-bomber most notably used during World War II and the Korean War. The nanoverse is also getting friendlier with new Hello Kitty nanoblocks. Hello Kitty and her friends can be built with cute details. All nanoblock products are recommended for kids ages 8 and up. Ohio Art also introduces stunt-performing Bottle Brainz. Bottle Brainz have secret compartments under their caps where kids will find their brains. Secret items can be stored under the caps. Kids can repurpose plastic bottle caps with the stickers that come with each Bottle Brainz, play games, mix and match customized caps, and trade with friends until they have collected them all. Each Bottle Brainz comes with four stickers, a stunt cap, a brain eraser, and a carabineer. nanoblock Big Ben

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Activity & Construction Harrisville Designs Gets Cookin’

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ith the potholderPRO, from Harrisville Designs, kids can make two professional-sized potholders. Newest to the Friendly Loom line, this kit features a sturdy metal loom, hooks, and the instructions necessary to make large, cotton potholders.

Kids Can Boogie with Improv

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oogie Board LCD eWriters, from Improv Electronics, are the eco-friendly, electronic paperless replacement for memo pads, sticky notes, scratch pads, notebooks, and other writing and drawing mediums. Kids can write, draw, play tic-tac-toe, solve math equations, or practice handwriting. The Boogie Board Original 8.5 LCD eWriter comes in pink daisy, daring camouflage, and sporty soccer styles.

The Learning Journey Expands Marble Madness

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oung architects can design and build their own mining operation with the Techno Gears Marble Mania Mine Shaft, from The Learning Journey. With more than 400 pieces, the Mine Shaft has a running bucket and chain system that moves the marbles through the twisting and turning mine chutes and shaft and brings the marbles down to the waiting mining cart, which takes them back to the buckets for another ride. Mining sounds add to the Marble Mania MineShaft, designed for children ages 8 and up. Coaster Series Techno Gears Marble Mania Sidewinder 2.0, a roller coaster-themed construction set, includes 200 pieces for kids to build and create an introductory marble and gear run. Sidewinder includes a hand crank to move the marbles through the spiral lifter to the top of the twisting and turning tracks. Once built, kids ages 6 and up can watch their marbles drop, spin, and roll through their own creation. Part of the Racing Series is the Techno Gears Marble Mania Raceway 2.0. Kids will race to the finish as they build and create their own raceway with this 230-piece construction set. The raceway includes a marble launcher that propels the marble up to the top of the twisting and turning tracks. The Marble Mania Raceway is designed for kids ages 6 and up. From the Tech Series, Techno Gears Marble Mania Extreme 3.0 has more than 200 pieces that can be used to create a marble run that will automatically take the marbles and move them through the run. The set includes multiple channels, 3-D connectors and structures, a power lifter, and everything necessary for kids ages 6 and up to build and power up hundreds of marble run designs. Techno Gears Marble Mania Raceway 2.0

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Amav Makes Easels Easy for All Activities

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mav Enterprises has a new range of easels. The simple 3-in-1 Art Easel can be used for painting, drawing, as a wipe-on and wipe-off surface, or as a chalkboard. It includes a variety of art materials. Amav also introduces its Fold ’n Go Easel for portable art fun. It is packed with art supplies, including a magnetic surface for letters and numbers. The 5-in-1 Two-Sided Easel includes a roll of art paper that easily pulls down, a chalkboard surface, a wipe-off surface, and a magnetic board. The 8-in-1 Flip ’n Glow Battery Operated Easel is a desktop reversible and foldable easel that provides eight different activities. The patented LED drawing board includes seven interchanging colors and patterns. The easel also includes 3-D glasses. Glow Pad is a portable art pad with seven color-changing LED lights. The drawing surface is erasable and is easily cleaned with the wipe of a cloth. It comes with two special wipe-off markers and instructions. The Glow Phone works similarly to the glow pad for portable doodling. No Iron Beads will launch in three themes—Princess, Pirate, and Butterflies—to allow kids to create safe bead art. The set includes 1,000 assorted colored beads, four pages of pre-printed design templates, and a brush. The beads require no ironing. Kids simply wet the beads with the paint brush once they are set on the design template. The beads are glued into place when the water dries so there is no mess and no risk of injury. Once dry, the child has a displayable piece of artwork.

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Activity & Construction Iscream Sweetens Up Activity Books

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he I Want Candy activity book, from Iscream, is filled with sweet treat games and activities. What’s Hot, What’s Not will let opinions run wild about what’s trendy. Color Your Life with Art will let kids’ true colors shine through as they color fun patterns and designs. The USA Activity Book is packed with patriotic games and fun facts.

The Maya Group Shows Color-Change Kits FlexBlox Shakes Up Block Design

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am Lanahan introduces his approach to architectural building design in the form of FlexBlox, colorful geometry-based shapes that children can use to build structures quickly and easily, from an abstract fantasy castle to a rocket ship. The current models utilize a floret design, with tubes fitting together at 45-degree angles, rather than typical squares and rectangles. Subsequent versions will include designs based on polyhedrons that can be combined multiple ways to form everything from small structures to megascales. FlexBlox is a division of Flextegrity, Inc.

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ids can create colorful jewelry with the Color Splasherz Ice Station, from The Maya Group. The kit provides a two-inone creative experience with the ice tumbler and the ice pen. Kids can crank the ice tumbler to create unique marbled effects, or draw detailed designs with the magical ice pen. The included pendants and beads instantly change color with ice, and the color stays until the temperature changes. Need a change? Just ice again. Kids can create new designs over and over again, and can further personalize their creations with stickers. With the Color Splasherz Rings ’n Charms, kids can change the color of their charms and rings with ice or water. Dipping the bracelet, charms, or rings in warm or cold water lets kids create designs or change the color. Kids can dip again and again to change the color or designs. Orbeez Light-Up Peace Sign lets kids make their own functioning nightlight. Grow the Orbeez in three different colors, fill the Light-Up Peace Sign, and turn it on. With color-changing LED lights, the Light-Up Peace Sign changes colors.

FEBRUARY 2013


Waba Fun Creates a Fairy Wonderland

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aba Fun has expanded the pinklets world. The Superstructs pinklets Fairy Wonderland has new characters, new builds, and a new package. The Fairy Wonderland features more than 180 pieces, including plastic rods, connectors, and wheels; new decorative EVA foam pieces; and two new fairies, Aimee and Brogan. The new package not only stores all of the pieces, but can also be made into a castle or house. Cart, Fairy, and Peanut from Fairy Wonderland Superstructs pinklets Fairy Fun House can be used in conjunction with other Superstructs pieces, models, and sets.

Tara Toy Offers Doc McStuffins, Sofia the First Sets

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ara Toy is expanding its existing portfolio of creative arts and crafts activities with Disney Junior’s Doc McStuffins- and Sofia the First-licensed activity sets. With the Big Book of Boo-Boos Activity Set, kids will be able to find and diagnose what is wrong with their own toys. The set includes a 30-page sparkly Book of Boo-Boos just like Doc’s. The Stick-On Styles Doctor Bag Activity includes colorful stick-on fabric embellishments and characters made with sparkly details and fabric to create a personalized version of Doc’s doctor bag. Kids can become princesses-in-training just like Sofia from Sofia the First by designing their very own jewelry with Color It! Tiara and Necklace. Kids can color with the markers, watch them sparkle, and then wear their creations. With the Color ’n Style Backpack Activity, kids can color their own Sofia the First backpack with markers and enhance them with sparkly gem stickers. The backpack features Sofia the First line art with glitter details for kids to color in and decorate for on-the-go fun.

FEBRUARY 2013


Dolls & Plush Stuffies Teaches Kids About Inner Beauty

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tuffies are plush animals filled with secret pockets and values. Each animal is super-sized, super-huggable, and on a mission to keep kids’ treasures safe. They have seven top-secret pockets that are fun to discover and store all kinds of keepsakes. From Digger the Dog to Scout the Monkey to Prancine the Unicorn, there are 11 animals in total, each one approximately 20 inches long. Stuffies are cute and cuddly, but it’s what you don’t see that makes them really special. Not only can kids fill them with all their sentimental keepsakes, they’re also quite practical as a travel buddy, storing kids’ games, or even their pajamas. Every Stuffies toy comes with a surprise roll of collectible stickers. Prancine the Unicorn With each Stuffie is a free storybook from the Stuffies Adventures collection. Every book shares important lessons in fully illustrated, rhyming stories that kids love. Sky the Giraffe Gets Eli in the Game helps kids to believe in themselves. Gracie the Hippo Turns Around the Downright No Good Day teaches kids how to control their tempers even on the worst of days. Shuffles the Turtle Unplugs the Too Busy, Overbooked Girl reminds kids to unplug from electronics and exercise their imaginations. Other topics include volunteering, teamwork, and fun ways to embrace chores. Together, the plush animal and storybook foster playtime with purpose.

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Douglas Has Style

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he Legend Snowy Owl, from Douglas, is a beautiful bird with all the distinctive markings, standing 10inches tall. Different materials are used to achieve the feathery wings and the soft spotted belly. The Pink Beauty Dachshund Sillo Sak is a fanciful dog-shaped purse with polka dot ruffles and designer floral fabric in pinks, yellows, greys, and orange. There is a pink flower appliqué on the ear. The sturdy plastic zipper and strap make this a useful and fun accessory.

Stay Fabulous with Adora’s FabFairies

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dora’s exclusive FabFairies spread love and joy. An adorable blend of sweetness and love for infants and older, FabFairies are made of soft and cuddly microfiber plush. FabFairies feature fairy faces and are available in three colors accented with a flower appliqué.

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Pink Beauty Dachshund Sillo Sak

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Dolls & Plush Pillow Pets Debuts Flower Power Cat

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illow Pets gives a nod to the past with a throwback look that has a 21st Century message. The Pillow Pets Flower Power Cat has sparkly pink fabric and an underbelly full of flowers, peace signs, and fun sayings. The Flower Power Cat is 18 inches and is constructed using the signature Pillow Pet foldable plush design.

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Haba Adopts German-Based Dollmaker Götz

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aba introduces Muffin, a 13-inch doll ideal for a preschooler who wants to pretend to be a new mommy. The Götz Muffin doll comes with an assortment of accessories and was made for kids 3 and up. Her vinyl face and huggable body can stand up to the hardest hugs that any child can dish out. Also available are Mini Muffin and Maxy Muffin. Aquini is a drink-and-wet doll that is designed for young children who are being potty trained. Each 13-inch doll has a vinyl body and painted hair, and some are anatomically correct. The Maxy Aquini 16.5-inch version has brunette or blonde hair and is a part of a seven-piece set. Each comes with its own potty, hooded towel, and bottle. Aquini is made for kids 3 and up. The Cosi Aquini soft body dolls can be played with during bathtime and are designed to drain water easily to stay clean and fresh. Available in three sets, Cosi Aquini is made for kids 3 and up.

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Keep Busy with My Activity Dolls

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wo new My Activity Dolls, from Aurora, have lots of buttons, zippers, knots, and Velcro. The dolls are squeezable, soft, and feature opening arms and warm smiles. The girl doll dons a pink dress with an embroidered butterfly while the boy’s yellow shirt features a red car with buttons as tires.

Götz Muffin Doll

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Dolls & Plush Douglas Knows Plush

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ouglas introduces toys that double as accessories. The Sweet Cakes Sassy Pet Sak is a 7-inch-wide tote that comes complete with sweet fabrics in pastels and a removable kitten. The Flower Doodle Ruffle Tote is a bright, almost iridescent, sak featuring ruffles and an applied daisy on a yellow pin-dot bib. The coordinating patterns and fabrics add to the allure. Girls will love this 8-inch zippy bag. Douglas is also expanding its classic plush line with Atka Wolf. He sits proudly at 10 inches. Delila Fawn is a 9-inch beauty complete with spots.

Sweet Cakes Sassy Pet Sak

Manhattan Toy Expands Baby Stella Line, Offers Range of Plush

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classic character gets a new texture with The Cat in the Hat Cordy, from Manhattan Toy. Kids can cuddle up with this curious cat as they read their favorite Dr. Seuss stories or snuggle up to watch a movie. The Nursing Nola Sheep celebrates the joys of caring for little ones. The black and white lambs attach to their mother with magnets, and each member of this sheep family is made from ultra-soft fabrics. The Folksy Foresters Rabbit is one of the newest additions to the Folksy Foresters line. This little rabbit features the same colorful corduroy fabric as the large Folksy Foresters in the collection. The Mythical Magicals Rosabella flamingo is not afraid to strut her stuff. She has a vibrant pretty-in-pink color, and her oversized body and lanky legs add to her appearance. The flowers are always in bloom when the Groovy Girls Princess Peony is nearby. Her colorful dress is covered in images of her favorite flowers, and her red hair and neon yellow shoes are something to talk about. She is one of three Special Edition Groovy Girls dolls. Groovy Girls Marissa brings new flare to the Groovy Girls collection with her blue and blonde highlights and her colorful personality. Her vibrant orange leggings match her bright orange hair ties, while her blue-green dress brings out the beautiful aqua color of her eyes. Kids can bring Baby Stella’s essentials wherever they go with the Baby Stella Wheel Around Doll Carrier. The Nursing Nola Sheep Baby Stella Storage Bag provides plenty of space for tons of Baby Stella clothes and accessories and features a front mesh pouch with an elastic band that fits Baby Stella with ease. Other Baby Stella accessories include the Snuggle Up Front Carrier, Time to Eat Table Chair, and the Tiptoe Ballet Tutu Outfit.

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Dolls & Plush Vivid Grows Animagic Line, Expands Dolls and Plush

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ivid Toy Group will launch a full range of dolls and girls’ collectibles to coincide with Disney’s release of Teen Beach Movie this fall. Vivid is the master toy manufacturer across Europe, the Middle East, and Africa. Horri-ballz and Flufflings, Vivid’s novelty plush brands, will return this fall, and the Moshi Monsters brand will introduce more than 35 new products as well. Vivid will also continue growing its Animagic brand throughout the year. Horri-ballz

From BathTime to GiggleTime, Adora Has a Doll for It All

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dora’s FlutterBabies are made of microfiber plush and are available in three designs: Bumble Bee, Butterfly, and Lady Bug. The dolls’ shirts and wings are removable, so kids can mix, match, and play. FlutterBabies are made for infants and older. SnuggleTime Babies are a perfect blend of sweetness and love. Their removable flower “hoodies” are made of microfiber plush and are available in three blooming colors. These babies are perfect for cuddling from their Gentle Touch vinyl head to their soft, squeezable bodies. SnuggleTime Babies are for infants and older. BathTime Babies are great for the bath, pool, or any water fun. Each BathTime Baby comes with its own washcloth and removable, animal-themed bathrobe that, when taken off, shows a swimsuit-printed body. Their exclusive QuikDri body will dry in no time. BathTime Babies are made for kids 1 and up. PlayTime Babies are made to be loved. Great as a first baby doll, weighing about 12 ounces, little ones will like their lifelike features. Adora PlayTime Babies also have a silky-smooth body similar to the trim on a child’s favorite baby blankie. A beanbag-weighted bottom gives them their lifelike feel. PlayTime Babies are for kids 1 and up. GiggleTime Babies giggle after being hugged. GiggleTime Babies are lightweight, making them easy to take along in their very own baby carrier. These dolls feature beanbag-weighted bottoms and are made for kids 2 and up. NurseryTime Babies are lovingly swaddled in a jersey, one-piece newborn outfit and tucked inside a soft baby doll carrier. These dolls feature lifelike, hand-painted details, sculpted hair, and can suck their thumbs. Made for kids 3 and up, the set even includes a birth announcement. ToddlerTime Babies have lifelike hand-painted faces and handsewn fashions. These dolls look and feel like real little toddlers. ToddlerTime Babies are made for kids 6 and up. Babies include Love & Joy, Mr. Robot, Beep! Blip! Bleep!, Paris Poodle, and Curly Whirly. These dolls are handmade and created with Adora’s exclusive, baby powder-scented Gentle Touch vinyl. Adora also offers an array of accessories for its PlayTime and ToddlerTime doll lines, including a Deluxe Stroller and Friendship Bracelets. GiggleTime Babies

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The Bridge Direct Prepares for Battle with Power Rangers Plush

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ased on the character from The Looney Tunes Show, the Tornado Taz Talking Plush, from The Bridge Direct, features four trigger points. Kids will be able to activate Taz’s sayings and actions by squeezing the trigger points on his hand, foot, nose, and tongue. When both his foot and hand are squeezed, the tornado in Taz takes over and he shakes and spins just like he does in the cartoons. Tornado Taz Talking Plush is designed for kids ages 3 and up. The Bridge Direct is launching a new fashion doll line called Pinkie Cooper and the Jet Set Pets. Based on a concept from Carter Bryant, the designer behind the original Bratz dolls, this new line combines high-style and world travel. Pinkie Cooper takes girls on a globe-trotting adventure as she and her fashionable pals vacation and shop all over the world. The collection features fashion dolls, pet figures, and fashion accessories, and is designed for kids ages 4 and up. Power Rangers fans will be able to celebrate the franchise’s 20th anniversary with the new Power Rangers Megaforce Battle Buddies Talking Plush. Soft yet sturdy, this authentic feature plush let kids recreate their favorite Power Rangers battles. Each buddy has more than 10 battle sounds and Megaforce phrases including “ultimate mega strike!” and “megazord final attack!” The Buddies are designed for children ages 3 and up. Power Rangers Megaforce Battle Buddies Talking Plush

Jay at Play Makes Plush FUNctional

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eatPets, from Jay at Play, Intl., are machine-washable seat belt attachments that provide comfort and support to a child’s neck and head. Each 21-inch SeatPet has four pockets and one zippered compartment designed to store all of the things that kids want and need when they’re in the car. New arrivals to the line include Lincoln the Lion, Bentley the Dog, Malibu the Monkey, Love Bug the Lady Bug, Mercedes the Cat, Yukon the Cow, and Edsel the Monster. The CuddleUppets line of machine-washable, plush blankets that are also puppets will also be expanded. CuddleUppets can be used as small travel pillows on planes, trains, or cars while the fuzzy blanket comforts and the puppet encourages creative play; they also keep kids company at daycare, camp, and sleepovers. New CuddleUppets include a pink poodle, a yellow puppy, a purple monkey, a blue elephant, a green crocodile, a brown bear, a magic unicorn, and a pink lady bug, as well as licensed characters from Marvel, Disney, and more. Shamzees are standard-sized animal pillow shams that add to room décor while providing comfort and entertainment. Each machine-washable Shamzee is empty until it eats a pillow and becomes big and cuddly. New Shamzees include Bally Tiger, Candy Corn Unicorn, Gobble Alligator, Little Miss Dottie Ladybug, Munchie Dog, and Poodalina Poodle. Yellow Puppy CuddleUppets I Luv Shmoozees are fashionable plush icons with Ear-resistible glowing ears and eyes. Kids can play with I Luv Shmoozees all day, and then watch them glow-in-the-dark. I Luv Shmoozees can be personalized with fashion accessories and decorated with the EarResistible charms. These are available in pretty pink, cool blue, dreamy purple, wild giraffe, funky zebra, and twilight black styles.

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Dolls & Plush Folkmanis Pulls the Strings

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olkmanis introduces seven new puppets this year. The Alpaca and Monkey in Barrel puppets are ultra-soft with microfiber plush bodies that make them cuddly. Take flight with the Goose, which has a moveable beak and two-handed wing design to honk, flap, sing, snap, and tell stories, while the Screech Owl has a hidden rod to turn his head. Kids can venture on a fantasy journey with the Sky Dragon, which has sculpted fabric and detailing with a moveable mouth, forelegs, and velvet wings. The Baby Sea Otter is flexible and easy to animate, while the Leopard Shark has a rich fantasy leopard jacquard and soft vinyl teeth. Sky Dragon

Kids Preferred Expands kimmidoll Line

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hese colorful kimmidoll junior beanies are new from Kids Preferred. Measuring 5 inches in height, there are six different characters in the assortment. Each beanie comes with a booklet hangtag featuring the character’s name, friendship message, and favorite things. These beanies add softness to the kimmidoll junior line of resin dolls and stationery that was introduced in North America last August.

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Demdaco Mellows Kids with New Line

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ellow Fellows, from Nat & Jules by Demdaco, are extraordinarily soft and floppy with irresistible charm. Each of the four styles—alligator, hippo, elephant, and monkey—features a defined texture and fresh color palette. Each animal in the Domers collection of adorable characters features a distinct shape and squeezable likeness. Eight styles are available: owl, panda, giraffe, pig, cow, elephant, alligator, and monkey. Miniature plush couture companions are adorned with high fashion bows and accessories on the Bow Wow Boutique Yorkshire Terrier Wristlet. Each pet comes with a petite leash that makes a handy wristlet great for girls of all ages. The wristlet is offered in six styles: yellow labrador, chocolate labrador, pug, Yorkshire terrier, beagle, and poodle. The Mistletoe Pugster sings and dances to “Mistletoe,” featuring words and music by Justin Bieber, Nasri Tony Atweh, and Adam David Messinger. Mistletow Pugster

FEBRUARY 2013



Dolls & Plush Kids Can Hug It Out with New Plush Line from Techno Source

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echno Source introduces The Original World’s Softest line of huggable, loveable, light-as-a-cloud plush toys. After years of research and development, Techno Source has discovered the perfect combination of softness, lightness, and “hugability.” With The Original World’s Softest line, they are taking classic plush to a new level of softness. At the same time, they are rekindling the memories attached to classiclooking plush. Styles include teddy bear, puppy, unicorn, monkey, horse, and more.

The Wish Factory Wants Fans to Call Them, Maybe

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ans can now take Carly Rae Jepson wherever they go with the Call Me Maybe Singing Doll, from The Wish Factory. With her brunette locks and trendy outfits, the doll captures the essence of Jepson right down to her singing voice. Young fans can use their imaginations to take the pop star on a walk down a red carpet, off to a Grammy performance, or on a sold-out world tour. The doll is designed for children ages 6 and up.

Aurora World Offers Gumdrops and Sea Sparkles

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ooHoo & Friends, the animal plush line from Aurora World, Inc., is expanding to include more than 25 new styles, including alligators and zebras. The YooHoo & Friends line is based on animals from around the world—many of which are rare and endangered. Each YooHoo & Friends animal makes a secret sound when squeezed and all new hangtags describe each YooHoo character in detail. A new line, Gumdrops, features 12 trendy characters named after sweet treats, including Peanut Butter Bon Bon, Snickerdoodle, Lolly Pop, Fortune Cookie, Mud Pie, Apple Strudel, Whipped Cream, Popsicle, Caramel, Ginger Snap, Rainbow Jelly Drop, and Roly Poly Pudding. Each colorful character includes a custom hangtag and features signature glasses, big eyes, and soft and shiny materials. The Baby Talk line will include five new themes: My First Purse, My Farm Friends, My Forest Friends, My Beach House, and My First Discovery. Each Baby Talk set includes a carrier and four plush pieces to encourage learning and development in children through the associated sights, shapes, and sounds. Aurora’s Sea Sparkles line shimmers and shines with an expanded offering to include new styles and sizes of the mermaid dolls and sea life. New 10-, 18-, and 38-inch mermaids, plus four 27-inch mermaids, will be added to the line. Each mermaid has long yarn hair and a dress accented with a shiny jewel. Gumdrops Ginger Snap

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Dolls & Plush ToyTeck’s Bunny Blogger Goes Live

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ifi Lapin, from ToyTeck, is no ordinary bunny. She is a trend setting fashion blogger by day and a furry fashionista by night. Her friends think she’s the most stylish bunny in the world. She sits in the front row at fashion shows, traveling to Paris, Milan, Los Angeles and New York City. Above all, Fifi loves fashion and shopping for clothes.

Mattel Introduces New Barbie, Monster High Assortments

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he Barbie Dolls of the World Collection, from Mattel, is the largest and longest-running series in the brand. Barbie travels to some new and favorite countries, gaining passport stamps in France, Spain, and the Philippines. Barbie travels in an ensemble inspired by the native costume of each country, from a flamenco-inspired gown in Spain, to a Maria Clara in the Philippines. This doll collection is recommended for kids ages 6 and up. The Barbie Color Stylin’ Doll lets girls become expert color stylists. In a few easy steps girls can change the color of Barbie doll’s hair by adding eye-popping highlights. This doll is recommended for kids ages 5 and up. Mattel is adding more career options for Barbie in its Barbie I Can Be… Assortment. Newly added dolls to the line include Sweet Chef, Zoo Keeper, Magician, Dolphin Trainer, and Baby Doctor. Appealing to young girls, each doll has glittery details and accents and allows for imaginative role play. These dolls are recommended for kids ages 3 and up. The Disney Princess Royal Castle brings girls’ favorite Disney princesses together under one roof. The Royal Castle offers two levels of fairytale play with multiple rooms designed to delight each princess who lives there. Designed with iconic décor and featuring an array of furniture play pieces, girls can bring their own fairytales to life. This set is recommended for kids ages 3 and up. Mattel is adding two assortments to its Monster High line. In the Monster High Scaris Doll Assortment, the ghouls embark on their first school trip abroad to Scaris, France. The hometown of Rochelle Goyle, Scaris is a popular destination for jet-setting ghouls Clawdeen Wolf and Frankie Stein, who meet two new friends while traveling the city—Skelita Calaveras and Jinafire Long. All five dolls in the assortment rock new freaky-fabulous travel outfits with jewelry and matching rolling suitcases. These dolls are recommended for kids ages 6 and up. Mattel also expands its Polly Pocket line with the Polly Pocket Zipline Adventure Pool. Girls can send their Polly doll gliding down the zipline where she first encounters Monkey then triggers him to twirl down the palm tree to deliver a fruity coconut drink. As she continues on the zipline, Polly doll triggers Puppy, which she sends down the twisty slide into the pool. The ride comes to an end as Polly plunges under a secret waterfall, where the doll’s hair changes color. This set is recommended for kids ages 4 and up. Monster High Scaris Doll, Frankie Stein

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Dolls & Plush Jazwares to Release Yo Gabba Gabba, So So Happy Toy Lines

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azwares will release its Yo Gabba Gabba! toy line and a new So So Happy toy line based on the property’s joyful, fictional characters, whose mission is to stomp out bullying and promote acceptance among all beings. Both lines will include figure and plush styles. Jazwares will also expand some of its popular lines from last year, including Lalaloopsy, One Direction, Plants vs. Zombies, Nicktoons, Hanna-Barbera, Regular Show, and Power Rangers. The Adventure Time toy line will continue its successful growth pattern worldwide. Jazwares holds master toy licenses for Adventure Time, Regular Show, Sonic the Hedgehog, and Yo Gabba Gabba! So So Happy Ozzie

Fuzzytails Presents Jibballs Line

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uzzytails by Lisa McCue welcomes kids to the Mt. Jibbaroo Adventure, featuring plush Jibballs, endearing creatures who live in a volcano-hidden, isolated rainforest in Papua New Guinea. These softball-sized plush Jibballs link to each other to form a chain. Jibballs hook onto backpacks, wrists, and shoelaces. Every series of Jibballs is a limited edition, designed with custom furs and hand-selected colors. More creatures are coming to the market with artisan-designed apparel, accessories, artwork, educational puzzles, toys, and games. Designed for kids ages 3 and up, Jibballs come with an online discovery story and activities and stories to enrich playtime.

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Girls Unwind With Tomy’s Wild Stylz

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irls can meet the new girls in town and get ready to go wild for Wild Stylz, from Tomy. Wild Stylz is a small doll line that provides unlimited hair play and allows girls to create a world that explores individuality and creativity. The line features five dolls, each with a signature color and pet sidekick. Based on The Jim Henson Company’s TV series Pajanimals, Tomy’s Pajanimals line includes 9-inch and 15inch Plush Pajanimals Friends and a premium fleece Snuggle Up Story Mat. Later releases will include Snuggle Buddies, a Routine Board to help little ones transition from playtime to bedtime, and the Apollo Goodnight Projector, featuring a spinning starry nightlight show and lullaby theme from the show.

Wild Stylz

FEBRUARY 2013



Dolls & Plush Playmates Toys Releases New HFHG Dolls

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ith Hearts for Hearts Girls (HFHG), from Playmates Toys, kids can change the world one heart and doll at a time. Dolls in this collection embody the lives of girls from places around the world, each with her own inspiring story to tell as she tries to make a difference in her life and community. A portion of the purchase price of each HFHG doll is donated, via charitable partner World Vision, to programs that support children in each doll’s country of origin. HFHGs are designed for children ages 6 and up. Shola lives in Kabul, where she spends her days with the circus. Shola and her older sister, Mehri, tragically Waterbabies Dream to Be Mermaid lost their family, but have since found hope and peace by attending circus school. Mosi lives in the U.S., representing a Native American region of Arizona. She helps her mom and dad keep the Native American culture alive. Mosi attends school each day so that she can learn about the outside world as well. After making a big splash with its relaunch of Waterbabies last year, Playmates Toys will debut two new dolls in the Waterbabies Dream to Be line: Dream to Be Mermaid and Dream to Be Angel. The brand will also include a new mix of skin tones, hair, and eye colors. Hearts for Hearts Girls, Mosi

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Thinkway Toys Gets Despicable

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he Despicable Me 2 Talking Figures line, from Thinkway Toys, includes collectible characters from the upcoming sequel to the film Despicable Me. Talking Dave the Minion, Tim the Minion, and Stuart the Minion have moving heads and eyes. Kids can push a button to hear their voices and sound effects. They all feature poseable arms and soft skin upper bodies. Dave and Stuart stand about 8 inches tall and Tim is more than 9 inches tall. The Talking Gru is also poseable and talks with the push of a button. Kids can turn his body from side to side and move his head and arms as well. A display stand is included with the 11-inch figure. Agnes’ Unicorn plush is soft and features clip-clop sounds and magical effects. The unicorn has a horn that lights Bedtime Agnes up in multiple colors, and is about 14 inches long. The Bedtime Agnes doll is soft-bodied and has embroidered facial features. Press a button to hear her voice and sound effects. Her slippers light up in multiple colors and she stands about 12 inches tall. All of the Despicable Me 2 products are designed for children ages 4 and up. Talking Tim the Minion

FEBRUARY 2013



Dolls & Plush PocketPeople Prepares to Launch Ophelie and her Chicks

Lilliputiens Is Full of Little Wonders

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aba is the exclusive U.S. distributor of Lilliputiens, the land of little wonders, and will re-introduce this line of tiny, fairytale rattles, puppets, and squeakers across different collections. From the Ophelie Collection comes Ophelie and her Chicks, which features Ophelie hiding a large egg with her four chicks in her belly. Ophelie is a puppet for larger hands and the chicks are each finger puppets. This product also features a built-in bell, rattles, paper noise, a chicken sound chip, and a squeaker. Romeo the Well-Fed Toad is the star of the Romeo Collection and is made from a variety of textured materials, while his feet rattle, tinkle, and croak. His mouth is full of creatures such as a fish, crab, and jellyfish, each with a separate rattle. Other products include squeakers for infants in different Lulliputiens characters; Simon and Liz, the reversible rattles; reversible Red Riding Hood and Snow White puppets; and the Wolf Hand Puppet and Three Little Pigs.

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repare to journey into the world of Pocketopia, where the PocketPeople reside, and behold the Pocketbilities. PocketPeople is the latest collectible doll brand entering the retail toy arena. Setting them apart from the rest of the pack is the personalization of each creation; it isn’t about a singular doll, but rather a community of them, each with their own name, story, and personality to convey the brand’s message of compassion, empathy, and togetherness. The company behind these new collectible dolls, PocketPeople Productions LLC, found its roots in the homespun project of Rita Ross, who created the pocket-sized collectible dolls while struggling through her bout with cancer. It was the beginning of a collaboration when Ross had a chance meeting with Laura Stone Walston who was previously vice president of international licensing at DIC Entertainment and a Mattel consultant for their licensed Barbie products. Due to the result of PocketPeople Productions LLC’s growing online Internet sales, Ross found herself unable to sew the PocketPeople dolls quickly enough. This was the catalyst to start a manufacturing business that would maintain the integrity and inspiration of the original dolls. While Ross’ original dolls were crafted from scrap fabrics and odd socks, the company has recently joined forces with Fabric Avenue/Trims Avenue, Inc., one of the largest distributors of fashion and home textiles/trimmings in North America, to bring these sweet and vibrant dolls to life like never before. Look out for the first series of collectible PocketPeople dolls at Toy Fair.

FEBRUARY 2013



Dolls & Plush Magicforest Keeps It Natural with Soft Toy Collection

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rudi Natural, from Magicforest, Ltd., is a collection of soft toys made with 100-percent natural fibers. With soft, muted colors, they provide gentle comfort to newborns. Sweet characters such as an elf, an owl, and a rabbit are available as musical toys, loveys, and comforters with warming seeds.

Spin Master Rolls Out the Red Carpet for La Dee Da Collection

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pin Master is expanding its La Dee Da doll line with the Fairytale Dance Collection. Dee, Tylie, Sloane, and Cyanne are getting ready for a school dance wearing outfits inspired by fairytales including the Frog Prince, Little Red Riding Hood, Rapunzel, and the Snow Queen. Fairytale Prancie will get the girls to the dance in style. Kids can even transform the horse into a unicorn and style her different ways using the included marker, stencils, and stickers. In the Garden Tea Party Collection, the La Dee Da girls are dressed in their finest spring clothes inspired by bees, lady bugs, butterflies, and sunflowers. Each doll comes with a teacup and saucer ready for the tea party. Dee, Tylie, Cyanne, and Sloane are sporting their spruced-up smoothie shop outfits in the Juicy Crush Collection. Each girl’s outfit is designed based on her favorite smoothie mash-up flavor, including straweberry kiwi, pom berry, peach mango, and tropical punch. With the Fashion Sketchbook, girls can jot down their hot fashion ideas for the Fairytale and Garden Party collections. The sketchbook comes with stencils, markers, and stickers, letting girls create and decorate their own looks. They can also design hairdos, makeup, and outfits for Dee’s dog, Le Bun. With Ribbon Doll Dee, kids can design and create hair extensions for themselves and the doll with a simple ribbon using the new magical ribbon salon. Turn the thimble to unravel the ribbon, and snap on hair clips to wear and share the creations. Girls can mix and match Dee’s outfits with the Signature Dee School Day Style doll. With multi-functional garments, the possibilities are endless. The smock can be used as an apron or a dress, the sweater can switch into a skirt, and the leggings can be used as sleeves. Even Dee’s dog, Le Bun, can stay styling with the Le Bun’s Closet Assortment. Each assortment includes one dog, one outfit, and one accessory. New Fashion Packs of accessories come in four styles, including Rain or Shine, Fashion Fix It, Sailor, and Picnic. Each pack includes one outfit and one accessory. Kids can become champions of truth and justice with Pillow Kapow. Half pillow, half superhero, Pillow Kapow brings together the best of both worlds. Kids can slide their arms into the extendable sleeves and instantly transform into a punching, crime-fighting superhero. The multi-functional soft plush materials are great for defending justice and for taking naps. Pillow Kapow will be available in Batman, Superman, and WWE character styles. La Dee Da Garden Tea Party Collection

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Dolls & Plush Elf Magic Has Elves Covered

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o Ho Husky is the newest addition to the Elf Magic family. The 5-inch husky joins the Magic Elves for walks or races in the snow in the Polar Coaster sled. New wardrobe sets include Surfs Up, featuring tropical swim trunks, sporty flip-flops, a visor, a towel, and contrasting short sleeve swim shirt; Jingle Belle Princess, an elegant and dazzling ensemble featuring six pieces; and Sea Breeze, a seven-piece outfit featuring white and yellow summery colors with centered pink flower accents. Also new is the three Elfits-inone Tutu Cute. Families who celebrate Hanukkah can start their own inhome tradition with Elf Magic’s Hanukkah Helpers, standing 10 inches tall.

Zeenie Dollz Help Protect Earth

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eet Zeenie Dollz, from Zeenie Dollz LLC, the powerful, stylish, and vibrant eco-warriors. Each Zeenie, in addition to being a trendsetter, possesses a secret identity and eco-power that protects the earth. Zennia, the limited-edition first doll in the series, embodies Mother Earth. As the giver and sustainer of life on Earth, Zennia is passionate about combating the evil anti-environment villains who threaten to destroy her world. To help her, Zennia will have a team of five eco-warrior fashionistas: Evee, Protector of the Skies; Kazumi, Guardian of the Polar Regions; Lina, Defender of the Rainforest; Sini, Rescuer of Abused Animals; and Yana, Protector of the Oceans.

Gund Gets Going with New Plush Offerings

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rover’s inner hero is here. This ultra-soft plush Super Grover doll, from Gund, comes wearing a 15-inch satin cape and is suitable for kids ages 1 and up. Hi-Ya! Magnus, the ultra-soft, multi-textured plush dragon from Gund, is proud of his fire-breathing abilities and his ninja-style moves. He has a fun side, too, and he likes to talk and joke with 10 recorded phrases. The 12-inch Magnus has moveable arms, light-up nostrils, and comes with three AA batteries. Other new items include Itty Bitty Birthday Boo and the Itty Bitty Jogging Suit Boo. Super Grover

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Hasbro Expands Baby Alive Brand

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asbro’s Baby Alive brand allows little girls to care for their dolls just like a real mommy. Baby Alive Yummy Treat Baby Doll can be fed an ice cream cone and a strawberry-frosted cookie. You can celebrate baby’s birthday with the Baby Alive Party Baby Doll, complete with a birthday hat and party outfit. Squeeze her belly and watch as she blows her noisemaker. This baby also drinks from her bottle and will need her diaper changed. The Baby Alive Kicks & Cuddles Newborn Doll holds a mini accessory in her hand that can be pulled to make the baby gently kick her legs. Dolls come dressed in colorful outfits and include a soft, snuggly blanket.

Baby Alive Yummy Treat Baby Doll (above) and Baby Alive Kicks & Cuddles Newborn Doll (left)

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Dolls & Plush Playhut Expands Mystixx Line

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oymaker Playhut will be adding more categories to its Mystixx fashion doll lines this year: Mystixx Zombies, Mystixx Grimm, and Mystixx Mysfits. Series two of the Mystixx Vampires doll line will also be launched this year. The Mystixx doll lines consist of 11-inch fashion dolls with an interesting twist—each doll comes with two faces. With a simple turn of the head, the doll transforms from an “everyday” girl to a zombie, forest creature, or vampire. Girls can mix and match their hair with two colorful and stylish wigs, and swap between the two outfits, shoes, and accessories that come in the box for endless looks and creative ways to play. Additionally, Playhut continues to incorporate its mix-and-match play themes in its new line of 3-inch collectible dolls. A Pop ’n Play feature allows girls to combine different Mysfits parts to create hundreds of doll combinations.

Jakks Celebrates Cabbage Patch Kids’ 30th Birthday

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his year, Winx Club is introduced to their newest powers, Harmonix and Sirenix. Jakks Pacific will bring their newfound powers to life with a line of dolls and role-play products inspired by the animated series airing on Nickelodeon. These dolls will sparkle in their Harmonix fashions and will make a splash in Sirenix fashions that feature colorchange hair, allowing girls to live out the fashionable world of Winx. Cabbage Patch Kids celebrates its 30th anniversary this year. To mark the occasion, Jakks will introduce Cabbage Patch Kids in party-themed fashions with brightly colored hair streaks for girls to comb and get ready for the party. The dolls will also feature the baby powder scent that people know and love. Also new is Cabbage Patch Kids Babyland, a new line of mini figures and play sets. Disney Princess fans will fall in love with the new dresses and accessories featuring detail and sparkle from CDI, a division of Jakks Pacific. Timed to the release of Disney’s The Little Mermaid Diamond Edition on Blu-ray this fall, CDI is releasing a dress-up and role-play product line that features even more sparkle and glitter, allowing girls to transform into Ariel. Girls can also whip up some of Ariel’s favorite treats with the Ariel Kitchen. In the spring, girls can join Tinker Bell and friends on a tropical vacation in Palm Tree Cove, with an all-new 4.5-inch doll line and play sets from Jakks Pacific. Featuring pool- and beach-inspired fashions and accessories, Disney Fairies fans can dress and re-dress Tinker Bell and Silver Mist with the Tropical Vacation Fashion dolls. Girls can explore the sand dunes of Palm Tree Cove with Rosetta’s Beach Buggy, taste delectable treats at Tink’s Tikki Treats Stand, and twirl down the water slide into Tink’s Pixie Paradise Pool. Each vehicle and play set comes with a 4.5-inch doll. In the fall, Tink, Periwinkle, Rosetta, and Silvermist get Pixie chic. Featuring additional points of articulation, an all-new sculpt, and fashion-forward looks, the deluxe 9-inch fashion dolls showcase the Disney Fairies ready for a fabulous night out in Pixie Hollow. Tink’s Pixie Paradise Pool

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Plush Comes to Life with The Cuddle Barn

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he Cuddle Barn collection of clever plush characters that come to life singing favorite songs introduces three new stars. Talking and Poking Tom and Ben are the newest additions to Cuddle Barn’s app-inspired Talking Friends collection of plush characters. Updated with an action-reaction component, Talking and Poking Tom and Ben not only repeat back messages spoken to them, but also react to touch. Kids can touch Tom on his tummy, forehead, feet, or tail, or poke Ben in his forehead, jaw, tummy, or feet to hear each character react in their signature voices. If users have a question about what the future holds, Santa Sez, the plush version of a Magic 8 Ball, has the answers. With original quirky responses such as, “Outlook unlikely! If you don’t get your tinsel in a tangle,” Santa Sez predicts the future. Bikini Barb and Romeo are perfect Valentines. Swimsuit-clad Bikini Barb sings and dances to her own rendition of LMFAO’s “I’m Sexy and I Know It,” while a tuxedo-sporting Romeo is the ultimate romantic as he sings and grooves to the classic “Love Machine.” Also featured is the classic Mother Goose Storytelling Plush, which tells classic Mother Goose stories like Jack & Jill and Humpty Dumpty. Bikini Barb


Dolls & Plush Om Nom Plush Brings Cut the Rope to Reality

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he 3-inch Talking Plush with Clip, from Round 5, will let Cut the Rope fans take Om Nom for a swing on a key chain, backpack, or belt loop. The 8-inch Hand Plush also features real Cut the Rope sounds. The Cut the Rope Nommies are mini, soft, squishy Om Noms available in a 12-pack for consumers to collect all of them at once, or in three-pack Blind Bags.

MGA Entertainment Expands Bratz, Novi Stars, and Lalaloopsy

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GA Entertainment unveils new Bratz dolls. Cloe, Jade, Sasha, and Yasmin are rising to new heights with a 2-inch-taller scale, while maintaining their now-ubiquitous beautiful and bold look. Bratz Totally Polished brings fun and funky nail play to fashion dolls. Characters include Cloe, Jade, Yasmin, Fianna, Meygan, and Sasha. Bratz Sea Stunnerz brings mermaid style to fashion doll play. Girls can transform their dolls with cool and classic mermaid looks, including graceful, long-flowing, mermaid-style gowns. Characters include Cloe, Yasmin, Jade, and Sasha. Bratzillaz Magic Night Out introduces Vampelina, who has a pet bat, Batric (sold separately), and has the power to see in the dark. Characters include Jade J’Adore, Meygana Broomstix, Cloetta Spelletta, Yasmina Clairvoya, Vampelina, and Sashabella Paws. Bratzillaz Midnight Beach introduces Fianna Fins, who rises from the waves to join the Bratzillaz Academy. She has a pet seahorse, Ripple (sold separately), that squirts water and she has the power to control the weather. Each doll has a glow-in-the-dark body and a cape that converts into a cover-up or sarong when she’s at the beach. Characters also include Jade J’Adore, Meygana Broomstix, Cloetta Spelletta, Yasmina Clairvoya, and Sashabella Paws. The Novi Stars have arrived on Earth. Malie Tasker is the first Novi Stars character with four arms. Her arms stretch and glow in the dark. She comes with a pet, brush, and glow-in-the-dark doll stand. Tula Toned has wings and a tail. Her body is filled with two colors of cosmic goo. Sila Clops is the first Novi Stars character with one eye. Lalaloopsy Large Dolls offer even more characters this spring to add to the brand, including Scoops Waffle Cone, Alice in Lalaloopsyland, April Sunsplash, and Could E. Sky. Lalaloopsy Littles Silly Hair combines construction and hair play, making it a snap to create endless, silly hair styles. Lala-Oopsies is a new magical world where all-new princess and fairy characters live among the strawberry rivers. Princess Anise, Princess Nutmeg, Princess Juniper, and Princess Saffron each possess bendy legs and soft, squeezable heads. Fairy Tulip, Fairy Lilac, Fairy Daffodil, and Fairy Fern each sport magical wings that open up and live in their magical hanging pods. Novi Stars Tula Toned

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Smart Zone Releases “Beautiful” Doll Line

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he Beautiful World of Dolls is a line of dolls and accessories, from Smart Zone HK LLC, with detailed multiplatform back stories to teach children about different cultures and the global world. The line features bilingual word and phrase learning, expanded hair play with color-changing hair or sparkle and glitter accessories, fun facts about other cultures, accessories, and characters and storylines. The closed, protected app is a way for kids to play with their friends and create their own global world of doll friends, fashions, travel, games, video, and music, by creating and sharing stories and pictures and integrating their family photos. Through parental access, they can share with social media sites such as Facebook or Pinterest. The dolls are a global group of friends, each with her own personality, hopes, dreams, and country. Each is dressed in a jean skirt and T-shirt bearing her country’s flag, and features a hair accessory and style to match her country’s heritage and hair fashion trends. Each Beautiful World doll comes with an accessory belt and a flag charm that doubles as bracelet.

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Dolls & Plush Madame Alexander Turns 90

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o celebrate its 90th anniversary, Madame Alexander Dolls has created six limited-edition collectible dolls, including the 21-inch 1923 Cissy doll to honor Madame Beatrice Alexander and the 12inch McGuffy Ana, which comes with the original Lissy sculpt face. Dylan’s Candy Queen is the mascot of the largest candy store in the world. The 8-inch doll comes with a candy queen crown and lollipop with the Dylan’s Candy Bar logo printed on the front. Dylan’s Candy Queen

Fisher-Price Puts Peppa Pig to Bed

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edtime Peppa, from Fisher-Price, is a piggy-ina-blanket ready for kids to put her to bed. She sings lullabies, oinks, and even plays a counting sheep game. When in the reclining position, Peppa falls asleep as both her cheeks glow. The Peppa doll stands 10 inches tall and comes with pajamas and a blanket. The doll, suitable for kids ages 3 and up, sings a lullaby, says nighttime phrases, and snores when lying down. She giggles, oinks, and sings a morning song when tilted into an upright position.

WowWee Reveals Sweet Secrets

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he world of the classic fairytale princesses has been turned upside-down in Once Upon a Zombie, from WowWee. Based on a new property created by Toon Studio of Beverly Hills, this line has six fully articulated 11-inch dolls. Sweet Secrets are eight collectible mini dolls that transform into magical rings. Each doll contains an image that represents the magical worlds of the Gem Catcher app, where players hunt for the mysterious Gem Creatures.

MK & Co. Tells a Toothy Tale

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he Tale of the Tooth Fairy, from MK & Co., tells the story of how the Tooth Fairy came to be. Designed by Mary Kate Fleming and her husband, author Brian Ledig, this storybook set includes a hardcover book, the Tooth Loss Record Keeper, and a plush Tooth Fairy doll with tooth pouch. The inside of the keepsake box doubles as a home for the Tooth Fairy. Boy or girl Tooth Fairies are available.

Once Upon a Zombie

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Reach the Stars with Starpath Dolls

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tarpath Dolls let kids ages 5 to 9 escape into magical, personalized chapter books starring them and their dolls. The new line features Morning Star, Shining Star, Wishing Star, and Wandering Star. Each doll includes a gift code for a customizable chapter book, such as A Fairy Tale Gone Wrong, in which a girl and her friend are trapped inside a Cinderella story, or Tiger Magic, in which a girl and her doll find themselves on a magical adventure in the jungles of India. The book can be personalized with details from the child’s world.

Famosa Expands Doll Lines

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he Pinypon Snow Collection, from Famosa, takes kids on awesome snow adventures. The Ski Lodge is the height of the ski vacation, where Pinypon Friends ice skate, ski, ride a snowmobile, build a snowman, and get warm in the lodge. The collection also includes the Fun in the Snow Figures Assortment and the Figures and Pet Gift Set. New to the U.S. is the Nenuco line, which includes the Rock to Sleep doll. A lullaby plays while she coos and her eyes start to blink as she gradually falls asleep. She wakes up well-rested and giggles and coos. This doll is recommended for kids ages 3 and up. Famosa is Rock to Sleep doll also expanding its Nancy range with the Nancy World Travelers Assortment and the Nancy Winter Sports Assortment. Nancy is an articulated, poseable doll for ages 3 and up.

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THE TOY BOOK • 161


Games & Puzzles 4D Cityscape Adds Educational 4-D Puzzles

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D Cityscape recreates St. Petersburg’s famous skyline, not only in 3-D using scale-model buildings, but also along the fourth dimension of time; spanning 300 years of architectural history. The St. Petersburg History Over Time Puzzle includes 64 building replicas that depict Saint Petersburg’s skyline as it appeared as far back as 1703 through 2008 with the completion of Business Center Benoit. The puzzle includes iconic structures such as the Peter and Paul Fortress, Summer Palace, and multiple cathedrals and churches. The base of the puzzle is a traditional 2-D jigsaw puzzle that forms the city’s street layout. During the process of constructing the base map, one learns about Saint Petersburg’s neighborhoods, streets, and more. Once the puzzle base is complete, the vertical building of Saint Petersburg’s skyline begins by placing 64 buildings and skyscrapers in chronological time sequence. This is done by following the enclosed 4-D Time Poster, which also details the completion date of each building. San Francisco and Shanghai History Over Time Puzzles will also be added this year, in addition to the several North American and international cities that are currently available.

Mattel Releases Uno Power Grab and Angry Birds Space Games

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no Power Grab Game, the newest member of the Uno game family, from Mattel, challenges players to make a grab for power as they race to be the first to get rid of all of their cards. To get started, each player draws a card and the player that obtains the highest number deals. Next, the dealer shuffles and dispenses each player seven cards. The remainder of the deck is placed face down in one slot of the included play tray, which also serves as the draw pile. Then, place the four colored Power Towers next to the play tray where the top card of the draw pile is turned over. The fun ensues with game play that’s similar to classic Uno but with a twist. If a player collects all four towers, he or she attains instant Uno. Points are scored in each round for the cards opponents are left holding and the first player to reach 500 points wins. This game is appropriate for ages 7 and up. The table-top Angry Birds game gets a new view—from space! A hands-on version of the Angry Birds Space app, the Angry Birds Space Game lets players build, blast, and lift-off. The object of the game, for ages 5 and up, is still to build and knock down structures as indicated on the playing cards, but now using space-themed characters and elements. The included asteroid and pig space helmet offer players additional point-earning opportunities while space mission cards provide four levels of difficulty, including new freestyle.

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Games & Puzzles Fremont Die Brings Football Home

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FL Game Day, an official licensed product of the National Football League (NFL), from Fremont Die, is a board game that teaches the rules of NFL football, engaging novice fans while challenging the savviest. This family-friendly game makes players the coaches and tests offensive, defensive, and special teams plays. The metallic game board resembles a realistic NFL field, including hash marks, a scoreboard, and fans. Players can customize the end zones to feature their teams with magnetized logos from all 32 NFL teams. Game play is determined through the exchange of cards reflecting offense, defense, and special teams plays. Players mark the progress on the field with a magnetic football. The set also includes a yard marker to keep track of downs after each play. The score is kept with additional discs placed on the scoreboard.

Stack Fast with Speed Stacks

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he Speed Stacks StackPack, from Speed Stacks, includes 12 cups in blue, red, green, or black. The set also includes a STACKit timer that doubles as a cup carrier, a StackMat, a Stack Fast training DVD, and an instruction booklet. Speed Stacks Competition Cups are additional colored cups to add to the StackPack. The add-on set also includes a patented Quick Release Carrier, which protects and carries the cups. Sport stacking with Speed Stacks builds coordination and speed, and helps improve skills for other sports, such as hand-eye coordination, ambidexterity, quickness, and concentration. Speed Stacks appeals to boys and girls of all ages and ability levels. It can be played individually, with a partner, or as a team.

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PlaSmart Squashes the Competition

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quash opponents out of the game with Squashed, from PlaSmart, Inc. Play the game on all four sides of the cube, roll the die, and strategically eliminate other players by squashing one pawn at a time, or flip the cube for a total wipeout. Be the last pawn on the Squashed cube to win. Squashed can be played with two to four players ages 6 and up.

FEBRUARY 2013



Games & Puzzles Basic Fun Brings the Classics Home

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asic Fun, in partnership with Hasbro, launches electronic games. Simon, the classic electronic memory game, is back with a sleeker look and enhanced features. Mini Bop It! XT is the pocket-sized version of the original game featuring all six of Bop It! XT’s commands with four skill levels to unlock. Basic Fun also introduces Mini Electric Board Games featuring Monopoly, Candy Land, and Trouble. These take-along games combine classic board games with electronics.

Hasbro Puts New Twists on the Classics

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onopoly Hotels Edition, from Hasbro, is a head-to-head match up all about building to the top of your hotel first. Use your cards to build and collect rent or to sabotage your opponent. Monopoly fans have voted to introduce a brand new token into the game. The new version of the Classic Monopoly game will include the new token and game play tips from Mr. Monopoly. Yahtzee is also getting a new look in three new formats. The new Yahtzee Classic Edition has a sleek shaker and casino-cool dice. The new Yahtzee Electronic Edition allows players to take their rolls on the road and play anytime and anywhere. With the all new World Series of Yahtzee, players compete in a fast-paced, casino-inspired, face-to-face dice showdown where everyone rolls together and tries to match their dice to the combination cards on the board. Twister gets twisted this year, as the classic game becomes a world of light and movement where players pick their tricks and games with the Twister Rave line. Skip-It is back with the new Twister Rave Skip-It game that has players skipping as long as they can as multi-colored LED lights reveal more than 20 color levels. The Twister Rave Ringz game challenges kids to play more than 20 different hand games found online at PlayTwister.com. If the games are completed in perfect sync, the rings flash on the same color. Flip and twirl the Twister Rave Stickz and spin the Twister Rave Hoopz to keep the LED lights illuminated and complete levels and tricks. Classic Jenga gets refreshed in new packaging, along with two new Jengabrand games. In Jenga Boom, players take Jenga to the next level with a tickingtimer-exploding platform under the tower of blocks, while in Jenga Tetris Edition, players stack, push, and pull iconic Tetris shapes into a Jenga tower. The Connect 4 line amps up with the Connect 4 Electronic Game, which has players racing to lock four discs of light together in a row with new power-ups. In the Connect 4 Dunk Game, launch the game pieces and be the first to sink four to win.

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Games & Puzzles Capture, Build, and Steal with Sloop

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loop Card Game, from U.S. Games Systems, Inc., challenges players ages 8 and up to capture, build, and steal to collect the most cards. Every round brings new cards and combinations. Sloop introduces surprising twists to a classic card game with Special Action Cards and Supercharged Cards.

Griddly Games Lets Kids Create and Play

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ainbow and Storms, from Griddly Games, is a design-your-own sticker board game for children ages 5 and up. The game’s personalized designplay feature is perfect for users who want to incorporate creativity into their games. In addition, the company will launch its first licensed game, Kwan, a word game created by world-renowned game designer Martin Nedergaard Andersen, for ages 7 and up. To play Kwan, roll the dice and be the first to pick the letter that matches the category for each round. Collect points and be the first to get Kwan.

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MindWare Has PicWits, Tribbit

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n PicWits, from MindWare, players try to match their picture cards with the judge’s caption card. Real, twisted, or tongue-in-cheek, players’ cards will be assessed against one another. The player of the card the judge picks is the winner of the round. The player with the most match-ups takes the game. PicWits can be played with four or more players ages 10 and up. Spy and sort the dapper dressers in Tribbit. Players are each dealt 16 frog cards. Which frogs have vests? Which have glasses? Players must spot the traits and sort the frogs into sets of three. Think a frog belongs in the moustache mix? You might need to think again and group him with the cane-carrying crew to complete more sets. The first person to assemble five frog sets earns two tokens. Set the timer, and the remaining players have a chance to score. The first player to earn five tokens wins. Tribbit is designed for children ages 8 and up.

FEBRUARY 2013



Games & Puzzles Bananagrams Relaunches Two Games

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he new and improved games Appletters and Pairs in Pears, from Bananagrams, Inc., feature multiple levels of play and activities inspired by fans of the games. In Appletters, players work together to build a word worm by adding words to the head or tail. Unexpected twists and turns can happen, so players must stay on their toes. If a player forgets the rules, he or she might get called a “Rotten Apple.” The first player to use all of his or her tiles wins. In addition, there are three extra challenge games. Appletters helps to develop spelling skills, enhances strategic thinking, encourages cooperation, promotes turn-taking, and improves concentration. The game is designed for children ages 5 and up. Pairs in Pears also mixes fun with learning. Packed with eight educational activities, plus two competitive word games, Pairs in Pears grows with players from the pre-reader stage all the way through adulthood. With developmental activities such as pattern grouping and letter hunt for parents to play with their pre-readers, and wordplay activities like rhyming and fill in the blank for early readers, kids will learn while playing. In addition, two fast, fun games will have players racing to build word grids in friendly competition. Pairs in Pears is designed for children ages 3 and up.

Briarpatch Gets Adventurous with Licensed Games

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riarpatch is adding new properties to its portfolio, including Cartoon Network’s Adventure Time, Jim Henson’s Pajanimals, Nickelodeon’s Dora the Explorer and Bubble Guppies, and Rudolph the Red Nose Reindeer. These brands will join the company’s portfolio of perennial awardwinning products, including I Spy and Marvel Heroes. Based on the edgy, animated TV series on Cartoon Network, Adventure Time, Briarpatch is introducing a lineup including games, puzzles, travel games, and Wonder Tubes. The Epic Gassy Jake Game adds an audible “gassy” twist to the game of hot potato. The Pajanimals Adventure Game and Growth Chart Puzzle will be introduced this year as part of a full Pajanimals lineup. Briarpatch will also add games and Wonder Tubes for Nickelodeon’s Dora the Explorer and Bubble Guppies.

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Games & Puzzles Manhattan Toy Sparks Competition

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layers compete to be the first player to build a royal castle with Castle Climb, from Manhattan Toy. This simple, yet strategic game is for two to five players. In Shape Stack, two players go head-to-head to be the first to stack the most shapes on the wobbling base before it falls. Two to five players compete to be the first player to build a caterpillar with Caterpillar Connect, and to be the first to collect five flower fairies in Flower Fairy Find. Players compete to be the first mouse to capture the cheese in Cheese Chase, and to be the first player to capture five pirates in Catch a Pirate! All of the games are designed for kids ages 3 and up.

Haba Hides Learning in Games for Young Kids

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et tots ready for school with Haba’s Loco Lingo Kindergarten 10-minute games featuring lessons hidden among picture cards, stories, poems, and concentration. Twelve familiar objects like scissors, slippers, and building blocks are centered on illustrated cards along with three wooden figures. Kids can read aloud one of five games at a time. With Loco Lingo Building Site, kids can enjoy five construction-themed games. Work boots, hard hats, cement, and power drills are sprinkled among stories, poems, rhymes, and riddles. Kids pick one or all games depending on who’s around the kitchen table. Concentration, memory, language skills, and imagination all are rolled up between the hammer, bricks, and tool belt picture cards. Both Loco Lingo products are designed for kids ages 3 and up. It’s midnight in the forest and the clumsy witch is brewing her notorious magic potion. But the absentminded witch often forgets which ingredients she has already thrown into her cauldron and which ones she still needs. With Clumsy Witch with FEX Effect, players must help the forgetful witch find the missing ingredients. Only the quickest player gets a magic potion as a reward. The bewitched game gets even more difficult when players start using all four dice and testing their memory and keen observation skills. Ideal for two to four players, this game is designed for kids ages 5 and up. In Secret Code 13 + 4, Mathletes are needed to go on a secret mission. A team of cunning secret agents breaks into the museum and zips through the precise calculations of the coded security system. Using math skills, players ages 8 and up try to crack the code. But only one will get inside first and complete the secret mission. It’s time to build a road and create a new town with My Very First Games Little Builder. Haba designs its four-corner box to become a construction site with chunky wooden pieces for ramps, buildings, and whatever little imaginations can dream up. Who can build the pieces on his template building plate first? Solo or cooperative play makes this a first game for tots as young as age 2.

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Techno Source Scores Points on the Field

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acked by the National Football League (NFL), NFL Rushzone Board Game, from Techno Source, lets players bring home the battle of the gridiron. Players split into teams and a coin flip starts the game. The offense rolls the dice to keep the drive alive, while the defense tries to sack the quarterback and force a turnover. The game includes all 32 NFL teams so players can suit up as their favorite team and score as many points as possible before the game is over at the end of the fourth quarter to win. In celebration of National Geographic’s 125th anniversary, Techno Source will introduce a second series of National Geographic 750-piece and 1,000-piece puzzles. Themes include World Travel, Natural Wonders, Monumental Marvels, and In the Wild. Puzzles include bonus content from the National Geographic Society Archives, and users can learn about each photo by scanning the interior QR code.

Spin Master Brings New Games to the Party

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ith Boom Boom Balloon, from Spin Master, kids never know when the balloon will go “boom.” Players ages 7 and up roll the die and carefully push sticks into the slots around the balloon until they click into place. Players watch as the balloon squishes and squeezes, stretches and strains. The player who makes the balloon pop on his or her turn is out. Don’t Take My Word is the fast and frantic game of word-making and taking. Spell words using letter tiles as they shoot from the electronic Letter Launcher. A player grabs the tiles, shouts the word, and it’s theirs—until someone takes the word by adding letters to make a new one. Trade in tiles for the most points at the end of the game to win. Don’t Take My Word is for players ages 7 and up. The Storage Wars auction game, based on the TV series airing on A&E, lets players ages 8 and up bid on four abandoned storage lockers. Players can see some of the contents, but most are hidden. Players must choose between bidding on what Boom Boom Balloon they know and trying to win unseen treasure. HedBanz Act Up is a family game in which actions speak louder than words. Put a card in the headband and watch others act out the card—no talking allowed. Players must guess their card before time expires. The first player to get rid of all their tokens, wins. Logo Party is the party edition of the Logo board game. Each team has 20 seconds to figure out brand names in different categories including Do It, Draw It, Describe It, and Reveal It. Players must act out product names, draw pictures about the brand, verbally describe brands, and name brands based on their logos to earn cards. With each card earned, that team’s mover advances. The first team to reach the end of the game board wins. Logo Party is designed for players ages 8 and up.

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Games & Puzzles The Haywire Group Has Bacon and Moustache Games

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he Haywire Group has a new line of quirky games featuring moustaches and bacon. With Bucket of Moustaches, players take turns trying to make a chain of moustaches, and when the moustaches drop, that player’s turn ends. Each Bucket of Moustaches game comes with 12 plastic moustaches and is sold in go-anywhere packaging. Also available is the Bucket of Bacon game, which comes with 12 plastic bacon strips. From the Kings to the Queens, moustaches are plentiful with the Ha! Ha! Moustache Playing Cards. This moustache-themed deck of 54 plastic-coated cards gives card games a whole new look. Also available are the Everybody Loves Bacon! Playing Cards. Each deck includes 54 plastic-coated, bacon-shaped cards. Each of these products is designed for children ages 6 and up.

University Games Gets Kids Moving, Learning, and Playing

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razy Clock, from University Games, helps kids build motor skills. Once the Crazy Clock structure is complete, kids watch the marble travel down the stairs, pop the bird out of its nest, and wake dad out of bed. The A+ Active Game line consists of three games that get kids moving. In Where’s My Lunch, kids collect healthy foods; Step on It requires children to walk around matching colors and shapes; and Make-a-Scene allows kids to stray from the traditional table top and play a game on the wall. University Games brings classic pub trivia quizzes to the home with Pub Trivia. With 1,000 trivia questions about pop culture, history, science, and sports, players can show off their knowledge and win team points. Kids will be jumping out of their seats to feed The Very Hungry Caterpillar in Twirl and Toss. Players take turns throwing fruit at the Velcro caterpillar. The first player finished feeding The Very Hungry Caterpillar is the winner. On the Wild Side features two outdoor-themed card games that are great for players of all ages. Players flip cards to gain points in Deer in the Headlights and take chances in Fish or Cut Bait. For the first time, University Games introduces Spanish games to the U.S. These games, including Turista Mexicano, provide students with a fun way to practice their Spanish skills outside of the classroom. Hello Kitty is joining the lineup with the Hello Kitty Colorforms Dress-Up Game. Kids can get Hello Kitty ready for her next adventure by dressing her in fashionable outfits and accessories. In addition, collectors will enjoy building two Hello Kitty crystal puzzles.

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Games & Puzzles Smart Play Shows Play Pad, Puzzle Cubes

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arly learning is fun and exciting with the electronic, portable Smart Play Pad, from Smart Play, LLC. More than 30 touch-sensor keys teach language and pronunciation skills to help prepare kids for kindergarten. Four game modes provide ways to discover letters, phonics, numbers, music, and more. A bilingual feature helps kids learn the alphabet and numbers in English and Spanish. The Play Pad is designed for children ages 2 to 6. USA Puzzle Cubes is a six-sided block puzzle that encourages kids to re-create familiar animals, landmarks, and a map of the U.S. Kids can turn the blocks to make six different puzzles and can mix and match for creative fun. This educational toy challenges cognitive skills. The large two-inch blocks are designed for children ages 3 and up.

Fat Brain Games Test Brain Power

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at Brain Toy Co. introduces Cheese Louise, a game in which players can grab, shift, stack, spin, and swipe pieces of cheese to cover all the tasty toppings on every last slice of bread. Each condiment-crazy puzzle challenges players’ speed, critical thinking, and acute visual skills. Condiments including peanut butter, jelly, pickles, ketchup, mustard, and olives must not be seen through the holes of the Swiss cheese. Cover them all up to win. Fish to Fish provides fin-to-fin fun. The different fish move in formation only if the player has fast eyes, faster fingers, and can sequence swiftly. Start with one fish, then select another exactly like it with only one difference. With 32 fish jumping from their places into the hands of players, Fish to Fish is a fast-paced race. In Pixel Flip, players must snap up two tiles from the grid and attempt to make an exact match. As players begin to master making matches, subtle color differences will pixelate in their color memories until they are struck by new realizations. Spin those tiles, and spin them quick in Pattern Dash. Both kids and adults find that making patterns appear is no lucky accident. Players get ready to chase fun around the blocks and position the shapes correctly, consistently, and without bungling the match. Yottsugo is a puzzle challenge for people who enjoy word puzzles. Players don’t need a genius vocabulary or a dictionary for this challenge. Players only get 16 letter tiles to work with on the four-by-four grid, and they may only play four-letter words.

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FEBRUARY 2013


Wiggles 3D Shows Dual-Function Games

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ipperoos, from Wiggles 3D, is a game and plush animal in one. Kids can collect all four stuffed animals, including the lovable lion, the mischievous monkey, the happy-go-lucky dog, and the friendly frog. Each plush toy comes with its own custom game. The lion plush comes with Lionominoes, a dominoes-inspired matching game. The monkey plush features Monkey’s Wild, a game that builds matching and memory skills. The dog plush features Doggie Dice, a game that asks players to collect sets. Frantic Frog comes with the frog plush and a matching card game that helps build hand-eye coordination. Each Zipperoos plush has a zippered pouch in its back so children can store the game inside their animal friend or use the pouch as a hiding spot. Zipperoos are designed for children ages 4 and up. Players can find out if machines can defeat TRexes with Robots vs. Dinosaurs. This fast-paced dice game tests players’ gaming skills. By combining strategy, cunning, and a little luck, players can outsmart their opponents and overtake planet Earth. Players get to choose whether they want to play as the robot soldiers or the dinosaur troops. Robots vs. Dinosaurs is the third edition in the AvA series, which also includes Army vs. Aliens and Pirates vs. Ninjas. Robots vs. Dinosaurs is designed for children ages 8 and up. Finger Tips People is the second edition in the Finger Tips series. Featuring finger-puppet-inspired images on hand-shaped cards, the colorful game features pirates, clowns, queens, and other characters. The game, which features the same gameplay as the original Finger Tips deck, helps build matching skills, hand-eye coordination, and memory skills. Games can be played cooperatively or competitively to match kids’ skill levels and needs. Finger Tips People is ideal for preschool and elementary school children.

FEBRUARY 2013


Games & Puzzles All Things Equal Expands Lineup

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ll Things Equal introduces the Awkward Family Photos Card Game, following the launch of the Awkward Family Photos Board Game, based on the website by the same name. This hilarious card game combines creative, open-ended questions with all new cringe-worthy photos, featuring funny family portraits, unfortunate hairstyles, weddings, and holidays. Your ridiculous answers guarantee a game of awkward fun. Also new is Rob Delaney’s War of Words. From the man voted Funniest Person on Twitter by Comedy Central and The Huffington Post, Rob Delaney’s War of Words is centered around hundreds of Rob’s most entertaining tweets, which players will read aloud as they race around the board identifying who wrote what, and battling to see which player’s words are the funniest. The player who played the word the judge likes best is the winner.

Wowopolis Introduces Board Games with a Twist

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ushi Stax, a fast-paced game from Wowopolis, combines the fun of stacking with the challenge of using chopsticks. Incorporating the trendiness of sushi into a fun and challenging game, players must race to build and balance a wide variety of sushi towers using chopsticks or tongs to lift each piece. With a variety of sushi stack configurations, players must carefully balance the need for speed with precision and accuracy so that their pieces don’t come tumbling down. The first player to complete their stack wins. With different colors and positions in which the sushi can be stacked, the race to the top offers competition for family members ages 7 and up. Sound It! Found It! Junior is a patent-pending two-in-one board game that is both a guessing game based on sounds other players make and a hidden-object game to find the items that match the sounds. Created by a team of game designers, including a certified speech pathologist, Sound It! Found It! Junior was designed specifically to entertain and educate preschoolers. Featuring 72 cards and six scene boards, each drawn in a whimsical, original style, Sound It! Found It! Junior combines visual hilarity with the twist of guessing sounds. Take a card and get other players to guess what’s on it by imitating the sound it makes. Once the sound is identified, find the object that makes it amid one of the six illustrated scenes, including Around the Farm, A Day at the Zoo, and Out on the Street. Each is filled with action and surprises. Puzzle Match combines puzzle and memory game fun into one patent-pending game designed for kids ages 3 to 6. Unlike traditional memory games in which two identical cards are matched, Puzzle Match has kids search and find three puzzle piece parts of one image to make a match and form a complete image. In addition, once kids finish the memory game and match the interlocking pieces, the pieces can be assembled into one giant illustrated scene. The newest Puzzle Match theme is The Pet Shop.

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FEBRUARY 2013


V-Cubes Strengthen Brain Power

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-Cube products, from Verdes Innovations S.A., are a uniquely designed and constructed series of skill games. They are 3-D mechanical cubic puzzles that rotate smoothly on three based axes of the coordinate system. They are manufactured using V-Cube technology and were invented and patented worldwide by the Greek engineer Panagiotis Verdes. V-Cube technology led to the construction of a cube with an unlimited number of layers, providing safe and smooth rotation. In addition, V-Cube technology has resulted in the design, construction, and industrial production of much more durable and user-friendly cubes of existing sizes. More complex designs include the V-Cube 9 and the V-Cube 11. V-Cube products are designed for fans of mind games. Each cube helps players sharpen their minds, and each game makes players eager to solve the V-Cube enigma. V-Cube products are made in Greece and are manufactured under all of the necessary safety and international high-production standards.

FEBRUARY 2013

THE TOY BOOK • 179


Games & Puzzles Ceaco Pieces It Together

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eaco will introduce new puzzle series this year. Despicable Me 2 features two images in the series, including one that glows in the dark. Both puzzles include 100 pieces for children ages 5 and up. The 3-D Fuzzy Puzzle & Playset line includes three felt 24-piece kids’ puzzles: Build-A-Bug, Build-A-Safari, and Build-A-Farm. The last series, by painter Thomas Kinkade, is Warner Bros. Movie Classics, featuring two 1,000-piece puzzles with images from Gone with the Wind and The Wizard of Oz.

Buffalo Games Gets Vivid

B Wiggity Bang Opens Up

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iggity Bang Games will premiere two new games: Mad Quao and Open Up. Mad Quao (pronounced “cow”) is the absolute, supreme ruler of an unruly wasteland at the end of civilization. The game features familiar evil bovine, secret rules, and animal suits of cards. Open Up is a conversation game in which players find themselves answering awkward questions, revealing embarrassing moments, and telling inappropriate stories.

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uffalo Games introduces Celebrity Throw Down! The Game, which combines celebrity pop culture and traditional party game fun. Buffalo Games also releases the Escapes Puzzle Series, featuring picturesque hideaways in 1,000-piece puzzles. Each warm, luminous scene is paired with premium thick paperboard and is crafted to create a quality jigsaw puzzle experience. The first puzzles of the series will feature images from contemporary artist Chuck Pinson, a newly acquired license for Buffalo Games. Vivid 3-D features classic puzzle images re-imagined in 3-D. Lenticular technology can be applied in many ways, but only one way is perfect for puzzles. Buffalo Games’ Vivid 3-D images are designed specifically for puzzlers to provide astounding depth and preserve a true and satisfying puzzle experience.

FEBRUARY 2013


Blue Orange Games Monkeys Around

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oga Booga, from Blue Orange Games, is comical memory game that has players using visual cues to memorize and recite a chain of ancient words and gestures, like pounding fists and absurd grunting. The 50 cards are contained in a travel-friendly, durable tin. In Flash, players race to complete eight challenges of dice combinations as they try to rack up the most points. Straightforward and easy to learn, Flash plays quickly so you can play multiple games. Nada is a game of chance and visual skill, where players roll the 12 dice and scan the array for matching symbols between the orange and white dice. The first to call a match gets to grab all the dice with that symbol. Think sharp and act fast to match, snatch, and win. Oooga Booga, Flash, and Nada are designed for children ages 7 and up. For younger players ages 3 and up, Keekee the Rocking Monkey is an ideal first game that develops dexterity and teaches balance. Help Keekee’s big juggling act by picking the right ball and putting it in the right place on Keekee. In 20 Express, each player has a train of 20 cars to fill with numbers. The goal is to create the longest ascending series. Twenty numbered tiles are randomly drawn. Each number must board a car and stay there. If a player breaks the series, he or she misses out on points. With clearcut game play and lots of suspense, 20 Express can be played by more than 100 players at once. Doodle Quest will put players’ visual skills to the test. To complete a deep sea mission, a player must study a Quest Card and the drawing instructions. Then, on a transparent sheet, complete the drawing so that it fits in the scene. Place the finished drawing on top of the Quest Card to see if the mission was a success. Doodle Quest includes 20 double-sided sheets of deep seathemed illustrations and two levels to master. KeeKee the Rocking Monkey

Build and Play with Lego Games

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ego combines the fun of building with games with Lego Games Legends of Chima for kids ages 7 and up. Kids can compete with rival tribes to claim Mount Cavora’s precious supply of Chi. Roll the buildable dice, then take your animals to the desert, jungle, and mountains to challenge and battle for Chi. Use skill and strategy to be first to collect eight Chi and win the game. For even more variety, change the game using the alternate rules or make up rules to create a unique Lego Games experience. The game includes four crocs, four lions, and four eagle microfigures. The Joker and his band of villains are loose in Gotham City and it’s up to Batman and his superhero friends to catch them in Lego Games Batman. Kids ages 7 and up can roll the buildable Lego dice, race across the city, and be the first to catch the villain to win the game. Use the gadgets, the Batmobile, and the Batboat to stay one step ahead of rivals. The game includes Batman, Batgirl, Nightwing, Robin, The Joker, The Riddler, Mr. Freeze, and Two-Face minifigures. Spin the story spinner, place the models, and get creative while making up stories with Lego Games Story Mixer. Give silly names to the 24 mini-models and include the nine microfigures and six animals for even more elaborate stories. The player who memorizes the most model names wins the game. Build different models for unlimited story combinations, then award prizes for the best stories. Story Mixer integrates building, thinking, and humor. The game includes a spaceman, a thief, a warrior, a zombie, a knight, a ninja, a pirate captain, a princess, and a robot. With Lego Games The Lord of the Rings, players can defeat the enemy forces at the legendary Battle of Helm’s Deep. Play as Aragorn, Legolas, Gimli, and the people of Rohan, or side with the evil Uruk-hai Army of Isengard and battle it out for control of the mighty fortress of the Hornburg at Helm’s Deep. The game includes 28 microfigures.

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THE TOY BOOK • 181


Games & Puzzles Tactic Games Expands Angry Birds Line

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actic Games introduces three new Angry Birds games this year. Angry Birds Power Cards allows players to compare cards and see which one beats the others. Players also compete to be the first one to build a wooden, ice, or stone structure and take the other players’ pigs down. In Angry Birds Space Action Game, players pick one of three spots to build a structure and compete against other players. It can be played alongside the original Angry Birds Action Game. Also from Tactic Games comes Kimble, a classic game of race and chase with Angry Birds characters. Players click the Pop-O-Matic and try to be the first to get all pawns to their home squares, all while going after other players.

The Game Chef Livens Up the Party

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ollick!, from The Game Chef, is a party game that promotes fast and furious team competition. With Rollick!, a team collaborates to act out clues for other players to guess. It’s a fun, fast-paced team competition game that’s great for parties, family gatherings, work events, or holiday celebrations. With more than 750 clues, including words for younger children, suggestions for large and small groups, and other fun variations, no game is ever the same. Long Story Short mixes social media with the fun of storytelling. During each round, the designated storyteller shares an experience or story with the group using the story starters. The story can be real or fictional. Players then make the long story short by creating a headline, drawing a picture, writing a text message, or crafting a tweet for the story told. Players compete for the best short-version of the story.

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Tudor Games Scores Big

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riginal Electric Football Game, from Tudor Games, is a competitive game of action and strategy, providing users with an easy way to learn the game of football. Since 1947, Original Electric Football plays like real football with two unpainted teams: one red and one white. Play as the coach, the quarterback, and the team owner at the same time. Also available is the Power Pro Electric Football Game.

FEBRUARY 2013


Winning Moves Super-Sizes Classics

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inning Moves offers Classic Yahtzee, the dice game introduced more than 50 years ago. Classic Yahtzee has the same styling as the original game, with an aluminumrimmed dice cup, five dice, a scorepad, and bonus chips. Yahtzee can be played with two or more people ages 8 and up. Winning Moves is also re-releasing Classic Sorry. The game includes a heavy-duty bi-fold gameboard with original artwork, 16 Sorry pawns, and a deck of 44 cards. The game is designed for one to four players ages 6 and up. Super Big Boggle features a super-sized grid including the new double letter cube and blank cube. A four-minute timer and 36 letter cubes provide a fresh challenge with every game. Super Big Boggle is for two to four players ages 8 and up. A new version of 5ive Straight features a one-piece plastic gameboard. Similar to Pente, players try to get five of their pegs in a row, which takes a combination of luck, skill, and careful planning. The game is designed for two to nine players ages 8 and up. The game of Tribond begins with three seemingly unrelated clues, and players must guess what the clues have in common. The game comes with 400 cards with 2,000 new Threezer Riddles. Two or more players ages 12 and up can play. Deluxe Super Scrabble features the bigger, better game play of Super Scrabble with an innovative tile lock design to hold tiles firmly in place on the gameboard. Players can twist and turn the board at different angles to get a better view. The game is designed for two to four players ages 8 and up.

FEBRUARY 2013


Games & Puzzles Cardinal Brings a Big Bang

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n the heels of its Big Bang Theory Trivia Game, Cardinal is expanding its line of board games inspired by the TV series. Offerings include the Rock! Paper! Scissors! Lizard! Spock! Dice Game and The Big Bang Theory Ultimate Ultimate Party Game. In a deal with Mattel, Cardinal will release retro classic games including Toss Across, TipIt, and Rebound. Some of these games will also be co-branded with licenses such as classic superheroes and girls’ brands. Cardinal will work with Hasbro to bring many of its classic brands into new categories and aisles. Brands such as Mr. Potato Head and Play-Doh will now be interactive puzzles designed to add new life to the puzzle category. Cardinal will re-launch the Big Ben Puzzle line, in a new Artists series that will feature new and noteworthy artists. In addition, Puzz 3D, the creative line of 3-D puzzles known for their detailed replication of renowned icons, will become part of Cardinal’s line. The first products in the line will include iconic, Disney, and Star Wars versions.

Piece Together Fun with MasterPieces

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ith Discovery Kids Paint Your Own Solar System Mobile, from MasterPieces Puzzle Company, kids can build and paint their own solar system wood mobile. Kids match up each planet using the included Discovery Facts and learn about the moons and atmosphere while creating a masterpiece. Glow-in-the-dark and metallic paints are included to make the solar system stand out during the day and at night. Old McDonald Sing-A-Long Sound Floor Puzzle lets little ones sing while building motor and cognitive skills. Classic childhood songs are featured in the Sing-A-Long puzzle line, including “Old McDonald Had a Farm.” Children can make the animal sounds along with the music, adding more elements to puzzle playtime. Candy Brands Puzzles include Nestle Brands and Tootsie Brands. Kids will get a sugar rush as well as a challenge with these 1,000-piece puzzles. The 66-year-old brand Highlights is bringing Hidden Pictures and silly, mixed-up images to puzzles and games. Kids can grow with Highlights by starting with High Five products, geared toward children ages 3 to 6, and graduate to more advanced Highlights products.

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FEBRUARY 2013


INI Launches Fast-Thinking Game

D R&R Games Attracts Consumers

abble, from INI, LLC, is a game that builds vocabulary and critical thinking skills. Players must spell out two-, three-, four-, five-, and six-letter words as quickly as possible. Dabble is also available as an app in the App Store and from Google Play.

Hey Froggy!, from R&R Games, lets players race their frogs to the old watering hole. With limited lilypads and lots of frogs, they pile up on top of each other. To reach the finish line, players must move the correct frogs to the top of the piles to match their cards. The more matches made, the farther the frogs jump. The first frog to cross the finish line wins. In Spectaculum, players determine the paths on which four traveling shows journey through an entire kingdom. On their travels, the entertainers are acknowledged with much applause, but may also get jeers for poor performances. Players sponsor entertainers with their money, with the goal of gaining even more money. Spectaculum is a tense and challenging game with simple rules. Players win the game with a little luck and by knowing when to sponsor and when to release entertainers from their troupe. In QIN, players prepare to colonize the Chinese hinterland as they find provinces and absorb remote villages into their empire. Players build magnificent pagodas as a sign of authority as they expand, and the first to build all his pagodas wins the game. However, players can conquer each others’ provinces and villages, tearing down and replacing other pagodas. Simple rules and quick playing time make Qin a tactical treat for the whole family. HomeStretch is a fast-paced family game. Players buy their own horses and race them at courses. Players place bets on which horse will win, place, or show and collect race purses when their horse wins. Winning depends on both luck and skill.

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Games & Puzzles Ravensburger Expands Game and Puzzle Lines

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indmill, Taipei 101 Tower, and Leaning Tower of Pisa are new additions to the 3-D building puzzle line, from Ravensburger. These new offerings expand on the original collection of easy-to-assemble 216-piece puzzles, which includes Empire State Building, Eiffel Tower, and Big Ben. The 3-D building sets feature precision-cut flat and hinged pieces that click perfectly into place. Once complete, the structures stand up to 18 inches tall. Ravensburger has also added new additions to the Thomas & Friends puzzle line, including Birthday Surprise, a 72-piece 3-D puzzleball designed for children ages 6 and up. The puzzleball features curved plastic pieces that click perfectly in place to form a spherical puzzle 5 inches in diameter. Another new addition is Right On Time, a 60-piece 2-D puzzle with movable clock hands, that is 19.25 inches by 13.5 inches when completed. Farm Days, designed for kids ages 4 and up, is an 80-piece 2-D puzzle that’s packaged in an easy-to-seal pouch and forms a 14.25- by 10.25-inch puzzle. Make ’n Break Party Break is the newest addition to the Make ’n Break game line. The party theme gets players moving and interacting with friends and family. Players must complete four different game variations, in which they must build according to the descriptions of team members and they must build while they are blindfolded.

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Top Trumps Gets Moshified The new Top Trumps Turbo has been Moshified. Top Trumps Turbo: Moshi Monsters features a new electronic spinner and six exclusive packs. Kids can play with the top Moshlings, find out where to buy Moshi stuff, discover Moshi Foods, learn more about Moshi Places, explore the secrets of Moshi Missions, and meet new Monstro-Citizens. Slot the packs into the hub, spin the new TurboSpinner with its flashing lights, and start playing. This Moshi Monsters game for children ages 6 and up is a fast-paced race of mini games to reach the final round.

TCG Spins Up Fun

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hrough a licensing agreement with Entertainment One Family, TCG will create, manufacture, and distribute a line of games and puzzles based on the preschool program Peppa Pig. TCG’s first Peppa Pig product line includes Peppa Pig Tumble & Spin Memory Game, a fastpaced and funny memory game where kids ages 3 and up spin Peppa Pig, listen to the character’s voice effects, and try to collect playing cards. The spinning Peppa Pig even plays the Peppa Pig theme song. The line also includes 24- and 48-piece puzzle assortments.

FEBRUARY 2013


Learn and Play with Thinkfun

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ello Sunshine, from Thinkfun, is a simple learning game for young children and adults to enjoy together. Playing hide and seek with the huggable plush toy teaches children positional concepts. Hello Sunshine is recommended for children ages 18 months and up. Swish Jr. is a card game in which players race to find “swishes,” two or more cards layered so every shape fits into its matching outline. Players mentally flip, rotate, and stack the transparent cards to make as many swishes as they can. Swish Jr. is a game of visual perception the whole family will enjoy. It is recommended for players ages 5 and up. In WordARound, players try to be the first to unravel, decipher, and shout out the word on each WordARound card. The first to do so wins that card. The player with the most cards wins. This fast-paced card game is for players ages 10 and up. The goal of Laser Maze is to direct the laser beam through a series of mind-challenging mazes, providing a satisfying mental workout as users flex their strategic thinking muscles. Laser Maze is for players ages 8 and up. Sight Words are the most frequently used words in the English language and make up 50 to 75 percent of all written material. The sight words used in Zingo! Sight Words have been specially selected by educators as the most fundamental for reading. Zingo! Sight Words is recommended for preschool-aged children and up. Math Dice Powers Practice Edition includes dice specially designed to encourage the use of exponents and build advanced mental math skills. Players roll the two 12-sided target dice and calculate the target number by using the blue die as the base and the red die as the exponent. Players roll the three six-sided scoring dice and combine their numbers using mathematical operations to match, or come closest to, the target number.

FEBRUARY 2013

RoosterFin Goes Bananas

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onkeys Up, from RoosterFin, is the game that will have kids going bananas. Players compete to get the best score by flipping, switching, and stealing monkeys. Each monkey has a value hidden under its feet that is only revealed when flipped. Victory will come to the player who switches, steals, and flips the best. Monkeys Up is made for two to six players ages 5 and up.

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The Voice Reaching Both Trade and Consumers

CONTACT: JONATHAN SAMET OR LAURIE SCHACHT ADVENTURE PUBLISHING GROUP 307 7TH AVENUE, SUITE 1601 NEW YORK, NY 10001 TEL: 212-575-4510 FAX: 212-575-4521 WWW.ADVENTUREPUB.COM


FEBRUARY 2013

T HE D EFINITIVE I NFORMATION S OURCE

FOR THE

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AND

G IFT M ERCHANT

Toy Fair 20 13



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Changing Consumers’ Perception s the retail space continues to become more challenging, independent retailers must consider ways to attract new consumers. One way to do this is by changing the perception some consumers have of specialty and independent toy shops. A common misconception consumers have is that they won’t find something their child will love, but instead a store full of educational or traditional products. While we know that yes, kids often thoroughly enjoy educational and classic-type toys, you should make it clear that you have more to offer. Sharon DiMinico, founder of Learning Express, told us that Improv Electronics’ Boogie Board LCD Writing Tablets were the top seller at Learning Express stores last year. Window displays and local advertising should make it clear that you carry hot toys, tech toys, and innovative products, along with hidden gems that they may not yet be familiar with. It’s also a good idea to showcase the fact that you carry a selection of many favorite characters. Another misconception is price. No, you can’t necessarily match the low price tags found at the biggest mass-market retailers, but that doesn’t mean a consumer has to break the bank or pay a lot more for an item than they would elsewhere. If you are running a special sale or promotion, make

NEWS

WONDER FORGE SECURES INVESTMENT

FROM

sure the whole neighborhood knows about it. In this economy, saving money is sometimes the main driver behind a purchase. While it can be tough to compete with online retailers and the mass market, you can offer consumers the chance to come in for a play day and take the toys for a test drive before Jackie Breyer, buying. Once consumers are in your store, it’s up to editor in chief you to make the sale (and the add-on sale), so make sure your store’s associates are knowledgeable about the products and which complementary purchases would be appropriate to suggest. ●

ON THE COVER: THE THUNDER DRAGON WITH DRAKE SET, FROM SAFARI LTD., IS HAND PAINTED AND MEASURES 8 INCHES LONG, 6.25 INCHES WIDE, AND 3.75 INCHES HIGH. IT IS SUITABLE FOR KIDS AGES 4 AND UP. ALL SAFARI LTD. PRODUCTS ARE 100 PERCENT GUARANTEED AND ARE LEAD FREE. SEE PAGE S12 FOR MORE FROM SAFARI LTD.

RAVENSBURGER

Wonder Forge has secured a strategic investment from European toy manufacturer Ravensburger AG. The investment will help to fuel future growth for the game maker. Wonder Forge was founded by CEO Jacobe Chrisman, former head of product development at Cranium games. The company launched in 2007 and today includes a product line of more than 60 games and puzzles, featuring children’s properties such as Disney Princess, Minnie Mouse, Jake and the Never Land Pirates, Dr. Seuss, DC Super Friends, Richard Scarry’s Busytown, Angelina Ballerina, Curious George, Chuggington, and MythBusters.

ROUND 2

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OFFER POPULAR MECHANICS TOYS

The Joester Loria Group has brokered a deal on behalf of Hearst publications with Round 2 LLC for a line of Popular Mechanics science toys. Popular Mechanics has empowered its readers with the spirit of invention and the power of knowledge. The brand will now capture young imaginations with a range of science kits. Products will include a build-your-own, battery-powered remote-control toy; solar- and dyno-powered toys; forensic kits; telescope and microscope sets; and weather observation kits. Round 2 LLC will also develop model kits, electric slot cars, and die-cast vehicles under the Popular Mechanics brand.

REEVES NAMES EXCLUSIVE CANADIAN DISTRIBUTOR

Canadian sales and marketing agency Omnigroupe has been named by Reeves International to represent four of the company’s toy lines—Breyer, Red Toolbox, Geomag, and Enchantmints—to Canadian markets. Founded by François Perreten and Marie Carrigan, Omnigroupe represents manufacturers and distributors of high-quality educational toys and collectibles that promote creative and interactive play.

FEBRUARY 2013

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LAWLESS SIGNS DEAL FOR THE LITTLE PRINCE DOLLS

Lawless Entertainment has finalized a deal with R. John Wright Dolls, Inc., on behalf of The Little Prince. RJW Dolls will use art from The Little Prince to develop collector dolls that will be sold worldwide at gift and collectible shops. The dolls will be available for purchase mid-year. The Little Prince, first published in 1943, is a novella and the most famous work of the French aristocrat writer, poet, and pioneering aviator Antoine de Saint-Exupéry. The novella is both the most read and most translated book in the French language, maintaining sales of more than 1 million copies per year worldwide. Translated into more than 250 languages and dialects, with sales totaling more than 200 million copies, it has become one of the best-selling books ever published.

SPECIALTY TOYS & GIFTS


ASTRA’S INSIGHTS

The Woo Hoo and You: Using YourNeighborhoodToyStore.org to Promote Your Store

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by Kathleen McHugh, president, American Specialty Toy Retailing Association (ASTRA) ere’s a Facebook conversation among several Long Island moms that took place on December 13:

Candace: Just stopped in Lots & Lots of Toys to pick up a toy for the kids' schools' toy drives. Shop local!

Judy: I love them and use them frequently. Tara: I love that store!

Positioning and Promotion of Retail Stores

Ann: Love having them around the corner! Best place to get b-day presents for the kids’ friends!

These mothers, who are the kind of toy buyers an independent retailer wants to see walking in the door, have discovered the “Woo Hoo Factor.” This means that they have found www.YourNeighborhoodToyStore.org, a website for moms, dads, grandparents, and other toys buyers interested in quality, healthy play, and shopping locally. The site grew out of efforts by the American Specialty Toy Retailing Association (ASTRA) to build broad-based consumer awareness of the specialty toy difference. Launched last September, YourNeighborhoodToyStore serves as a platform for a multi-layered traditional and social media program. The website is content-rich and updated weekly using themes related to holidays or special events such as spring break, summer vacation, Global Belly Laugh Day, and National Keep Kids Creative Week. It focuses on information about child development, healthy play, toys with high play value, shopping locally, and events at ASTRA stores around the country. It is designed to be a welcoming, one-stop destination for information about play 24 hours a day, 365 days a year. Approximately every two months, ASTRA will have a two-week campaign to get consumers blogging, tweeting, and posting about the Woo Hoo Factor so that key messages go viral. At the same time, retailers and manufacturers can use the site to post information that will establish their play expertise and tell consumers about their products. Here’s how the program works:

Outreach Directly to Consumers

We reach out to consumers through both traditional media and bloggers across the country. Outreach is organized into mini-campaigns, the first of which focused on Neighborhood Toy Store Day and resulted in 300 million

SPECIALTY TOYS & GIFTS

impressions through blog posts; Facebook comments, likes, and postings; tweets; print media; and online media. Our second campaign, during the first two weeks of December, focused on multiplying the message through Twitter and generated six million tweets and retweets about YourNeighborhoodToyStore. The current campaign, Love Your Toy Store, is also focused on Twitter.

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Another purpose of YourNeighborhoodToyStore is to promote a strong positioning for independent toy stores, centering on third-party validation of their play expertise. The site offers an easy way to build credibility by authoring a useful article about some aspect of play or family life. The retailer can link the YourNeighborhoodToyStore article to their store’s website, Facebook page, and e-newsletters. Another way the store owner can position himself as a play expert is to use content from the ASTRA site and repurpose it for the store’s blog. Retailers can also post information, photos, and tweets about their stores on YourNeighborhoodToyStore, which will improve their search engine results.

Messaging Platform for Manufacturers

Specialty toy manufacturers can also promote products on YourNeighborhoodToyStore if they keep it focused on play value. There are opportunities for guest articles and blog posts. Every other week a manufacturer is chosen for a human interest story that details how he or she got involved in the toy industry. Again, manufacturers can link and tweet away once these articles are posted. If you haven’t been Woo Hoo’ed yet, check out the site and take a couple of small steps to participate. Why not add your next store event to the calendar or post a picture of your store in the Shop Local section? Try commenting on a blog post. Reach out to a blogger in your community to let her know about your store and the Woo Hoo Factor. Maybe you’ll see a conversation like this: Mamanista: When I enter my local toy store, I see items I know my kids will love and use. I definitely find the Woo Hoo factor in my local store! Liz: Don't you love those little stores where you know you'll spot those one-of-a-kind and hard-to-find items? They sell the best stuff! ●

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to Turn One-Time Visitors into Regular Customers

by Connie Certusi, executive vice president and general manager of Sage Small Business Accounting Solutions

igh-traffic days provide small businesses with opportunities to establish themselves as shopping locations of choice. In addition to seasonal windows of opportunity like Small Business Saturday, busy times can be a launch pad leading to increased visibility and more engaged customers while simultaneously providing momentum for the rest of the year. You can take a few easy steps to ensure you are making the most of high-traffic days while leveraging customer insights.

Be on Your Best Behavior

High-selling seasons such as holidays or back-to-school shopping have the potential to attract new customers and you should be prepared to shine. Be ready to showcase or offer samples of your best products or services and pay particular attention to customer service. You get one shot at impressing your customers, so don’t spare any effort or appropriate expense in achieving this goal.

Give Customers Incentive to Come Back

If you want to increase the probability of first-time customers purchasing your products or services again, you may want to offer a gift or discount that can be redeemed on their next visit. One efficient way to give out coupons is investing in a payment terminal that automatically prints discounts along with the customer’s receipt. Coupon details can be programmed and customized in advance, saving you the time and trouble of remembering to provide the coupon every time you help with customers’ purchases.

Utilize Social Media

Use social media tools like Facebook, Twitter, and Pinterest to promote special deals and encourage conversations about your business. Present your followers with a discount or gift when they visit your page, bring a friend to your store, or recommend your business on their profiles. After those high-traffic days, encourage people to write reviews of your business and their customer experience on these platforms.

Track Customers and Best-Selling Items

Keeping records of the clients who visit your business on busy days can aid customer retention. Be sure to collect their email addresses, and put systems

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in place to track their purchases. This information gives you an opportunity to personally thank customers for shopping and reward them with exclusive offers. It also helps you understand customers’ shopping behaviors better when planning how to retain their business. Additionally, track what sells best and what extra inventory is left over to identify sales trends and potential discount items. Tracking sales will also help determine if additional staffing will be needed during the next busy period. Depending on your store size and needs, consider either a contact management or customer relationship management (CRM) tool to track these relationships more effectively, and an accounting system that can track inventory details and purchasing habits for your customers.

Take Advantage of Mobile Technology

Businesses both big and small are experiencing the many benefits of integrating mobile technology into their operations on a global scale. Canadian menswear retailer Harry Rosen, Inc., for example, uses a customer management system developed by Sage, a global supplier of accounting and business management software. The retailer’s sales associates can access the customer management system using in-store kiosks or their own personal devices. Associates have customers’ garment preferences, tailoring sizes, and details about average purchases per visit at hand whenever assisting someone. Since the mobile app is web-based, associates never need to download information to their devices and they are disconnected from each store’s network once they step outside. This strategy has helped the company capture 40 percent of its market. Consider testing a few tools during your business’ next high-selling season, such as smartphone mobile payment devices or a trial mobile app that allows you to look up inventory. ● Connie Certusi is executive vice president and general manager of the Sage Small Business Accounting Solutions business unit, which includes the Sage 50—U.S. Edition, Sage 50 Accounting—Canadian Edition, and the Sage Accountants Network. Visit na.sage.com for more information.

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Hansa Prowls with Tigers

TOYS’ Prowling White Tiger’s coat is cut by hand, never stamped by machine, and its face and body are carefully sculpted inside-out to create the distinct features and musculature that are unique to each animal. The Prowling White Tiger will add to Hansa Toys’ collection of handcrafted, realistic, and cuddly life-sized plush toys. The Prowling White Tiger is 55 inches long, 19.5 inches wide, and 20.75 inches tall. ANSA

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Reeves Brings the Farm Home

Toy Bo ok Exclusi ve

Toy Bo ok Exclusi ve

he Classics Mobile Vet Clinic, from REEVES INTERNATIONAL, includes a functioning siren, lights, and fencing for a corral. The roof doubles as a mobile office with an Xray screen, and the rear seat converts into a bed. The tailgate drops down to become a loading ramp, and the front seats are complete with seat belts, swivel in two directions, and have storage pouches. Kids can use the Chalkboard Horse to learn about horse markings and patterns. Use chalk to color, write on, and decorate the horse. Clean up is easy—just wipe with a damp cloth and the Chalkboard Horse is ready for a new design. The red, wooden Two-Stall Barn makes a great home for model horses. It features two spacious stalls with functional Dutch doors in the back, sliding doors, and a removable roof for easy access. The Watercolor Painting Book is full of illustrations ready for watercolor painting. Kids can make each page unique as the book includes a six-color paint pallet on each of the 20 pages.

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Mindware Has Stunt Sets, Painting Kits

ut the laws of motion to the test with the patented QBa-Maze 2.0 Stunt Sets, from MINDWARE. The pieces interlock in endless configurations, while double-exit cubes keep kids guessing on which way the marbles will go. The Mega Stunt Set is designed for kids ages 6 and up. Addon sets, including Q-Ba-Maze 2.0 Bounce Stunt Set and QBa-Maze 2.0 Zoom Stunt Set, are also available. Paint Your Own Bowls and Paint Your Own Vases kits let kids create art that is fun and functional. Kids can paint and oven-bake their creations for a permanent, glossy finish. The porcelain vase set includes three 5-inch-tall vases and the porcelain bowl set includes three 4.5-inch round bowls. Both kits were designed for kids ages 8 and up.

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Specialty Dress Up for Fun with Aeromax

his season, AEROMAX introduces its four new snappy shirts that pull on easily over street clothes yet make a huge impact. The new My 1st Career Gear line includes Zookeeper, Pit Crew, Builder, and Conductor styles. One size fits most tots ages 3 to 5. Donning a realistic-looking safari hat and zookeeper shirt with a parrot peaking out of the top pocket will make kids feel like a real zookeeper. The sharp red, black, and white pit crew jersey mirrors those of the NASCAR drivers on TV, with a personal nametag that slips into the pocket. The bright yellow construction hat and tool belt details on the safety vest will look familiar to anyone passing a builder on a construction site. And train commuters will have their tickets ready when they see kids wearing the well-detailed conductor vest and hat loaded with train-related artwork. Other My 1st Career Gear items include Astronaut, Magician and Foam Top Hat, Fire Fighter, Road Crew, Doctor in pink and blue, Police, and Chef. My 1st Career Gear Zookeeper

Smart Toys & Games Plays Peek-a-Boo

TOYS AND GAMES, INC., has launched its first brain-building game for kids ages 2 and up with Bunny Peek a Boo. Sturdy wooden blocks and fun rabbit characters allow children to develop spatial perception skills and pull a rabbit out of the box with this 3-D puzzle. Sixty challenges prepare kids ages 2 to 5 for more difficult single-player logic games. The four large bunny blocks can be combined in many different ways for endless fun. In the single player logic game Vikings, players ages 6 and up rotate a variety of puzzle pieces built into the board to navigate ships out of the storm. IQ Link draws players 8 and up into its challenges as they work to fit 36 colorful and fun-shaped puzzle parts into the 24 free spaces on the game board. This compact game is great for traveling and comes with 120 challenges. The Back 2 Back single-player logic game takes puzzle building vertical with a grid-shaped vertical game board. Players ages 7 and up must attempt to fill both sides of the grid with the 11 colorful and varied puzzle pieces. The game features a travel case and a booklet with 60 challenges for testing even the sharpest mind. For players who love Tangoes, Smart Toys and Games, Inc., has launched the more challenging Tangoes Brainiac Edition. This game includes two sets of playing pieces in green and red providing dozens of new puzzles and solutions. Players ages 7 and up can challenge friends or play alone to test their visual perception skills as they match the puzzle pieces to images on the cards. Designed specifically for preschoolers, Tangoes Jr. includes seven large magnetic pieces, 12 double-sided puzzle cards offering two levels of play, and a large playing surface to help young children learn visual perception, problem solving, and teamwork skills. Tangoes Jr. includes a booklet with 100 extra puzzles to challenge children who master the puzzle cards. MART

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tokidoki Makes a Statement

Come Bounce with Schylling

honezies are .75-inch PVC plastic phone accessories, from TOKIDOKI. With 11 characters available, kids can attach the Phonezies to smartphones. Bastardino and Prima Donna are joining the line of tokidoki 12inch plush characters, releasing in March. The tokidoki Pullip doll is a 12-inch articulated fashion doll.

CHYLLING introduces Bouncy Buggy, the newest ride-on for children ages 18 months to 3 years. Bouncy Buggy helps kids develop balance and coordination while bouncing and can be adjusted as kids grow by inflating and deflating air capacity to accommodate changes in weight. Bouncy Buggy is made of strong, latex-free vinyl and is free of phthalates. It is easily washable with soap and water and can be inflated using a hand or foot pump. Bouncy Buggy is available in red, blue, and pink.

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Bastardino

Go Green with Green Toys

he Green Toys Rocket, from GREEN TOYS, launches into another eco-friendly deep-space mission. This spacecraft takes off in search of other planets while still taking care of this one. The fully equipped, two-in-one set includes a detachable top capsule and two astronauts that sport molded spacesuits, helmets, and dual-tank backpacks. The rocket is recommended for kids ages 2 and up. Unlock the door to safe, eco-friendly teething with the My First Green Toys Rattle Keys. The four colorful pieces swing freely on the lightweight ring, allowing little ones to easily grasp, shake, and explore different shapes, colors, and textures. With rounded edges and no external coatings, this is one set of keys parents can feel good about handing over. The keys are dishwasher safe and are safe for all ages. Kids can set sail with the Green Toys Ferry Boat for a quick bathtub excursion or an extended trans-pool voyage. Whatever the adventure, this two-story vessel is ready to hit the open water with room for eco-friendly cargo galore, and it comes with two Green Toys Mini Fastbacks. The hull detaches for easy cleaning, and it’s recommended for kids ages 3 and up.

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GoldieBlox Gets Girls Building

oldieBlox and the Spinning Machine is the first product available from GOLDIEBLOX, INC. This female-engineerinvented book and construction set combo entices girls to build spatial skills by building with 3-D construction sets. As kids read along, they can build what Goldie builds using the pieces from the construction set. There is also an accompanying e-book, providing narration and animation to enhance the building experience. GoldieBlox and the Spinning Machine is recommended for kids ages 5 to 9.

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Specialty Safari Rides a Thunder Dragon

nce nightfall sets in, watch for the Incredible Creatures Eastern Screech Owl, from SAFARI LTD., as it swoops down from the trees. This 1:1.5-scale hand-painted replica measures 4.75 inches by 5 inches. It is suitable for children ages 3 and up. Scan the African horizon from a perfect hiding spot alongside the Wildlife Wonders Cheetah, the world’s fastest land mammal. This 1:10-scale hand-painted replica measures 8 inches by 4 inches and is suitable for kids ages 3 and up. Stand back as the Carnegie Collectibles Concavenator releases a tremendous roar. This daunting dinosaur, with its distinctive hump, will leave dino-lovers trembling. This 1:25-scale hand-painted replica measures 7.25 inches by 3.75 inches and is suitable for kids ages 4 and up. With the Thunder Dragon with Drake Set, kids can join Drake and his Thunder Dragon on electrifying adventures as they soar through the dark clouds of stormy nights. This hand-painted replica measures 8 inches by 6.25 inches by 3.75 inches and is suitable for kids ages 4 and up. Incredible Creatures Eastern Screech Owl

High IntenCity Will Charm You

Charm It!, from HIGH INTENCITY, is the original, detachable charm jewelry brand for girls ages 5 to 14. High IntenCity’s Charm It! line offers a wide selection of charms with endless charm combinations, so every bracelet is unique. The company’s charms feature details varying from moving parts and open-and-close lockets to an MP3 Player with a glowing screen.

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Carnegie Collectibles Concavenator

Kushka Is the Dog Named Cat

Y KUSHKA is launching a new plush toy to complement Kushka the Dog’s award-winning book series. The white, long-hair plush Maltese looks just like the real Kushka the dog and even wears the same stylish pink hat. Kushka the Dog Named Cat, is a rhyming story that shows the true character of Kushka from morning to bedtime. Kushka Visits the Zoo is a beautifully illustrated book, featuring a scavenger hunt with hidden items to find at the end of the story. A box set will also be available, featuring the Kushka plush toy and one book. Other products include a 20-piece wooden puzzle and a coloring/activity book. Two new books are scheduled to be released later this year.

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Specialty

Hape Has a Lot to Offer

he HAPE roundup includes the Hape collection of toys that are safe for infants, Hape signature bamboo toys, Quadrilla wooden marble runs, and Beleduc. The Clickety-Clack Clapper and Happy Noisemaker encourage youngsters to make early melodies. Scoot-Around is a foot-powered four-wheeler that keeps tiny feet in motion. Available in four new varieties, the elephant, zebra, crocodile, and giraffe push/pull toys come in bright colors and are made with FSC-certiUFO fied wood. Qubes, a new range of grab-and-go gifts for kids ages 1 and up, are made of FSC-certified wood and packed in an acetate tube with a signature Hape corded handle. Styles include dinosaur, jungle, farm, and under-the-sea figures, plus City Planner Blocks, Numbers and Colors, and Lacing Vehicles. Hape offers five new Early Explorer toys, including a zoo-themed Watch Me Grow Chart, a chunky Little Sailboat and Little Ship, and two new building sets. The colored wood pieces are available in the 42-piece Basic Builder Set and the 62-piece Master Builder Set and include an ideas book. Happy Villa comes ready to move in with a family of three and 23 additional furnishings. The two-story cottage has printed graphics on the walls, a staircase, and a rooftop handle to easily move playtime from room to room. The Home Gym helps keep the doll family healthy with a treadmill, a set of barbells, a weight bench, and an exercise bike. City Parking Garage is a royal blue, multi-level parking structure with a helipad, ramps, and a lucite-covered elevator. A UFO orbits and lands with a little alien and his rover that can slide down a ramp. Eight new Quadrilla marble run sets feature precision-crafted birch and rubberwood pieces that fit together strategically to create high-speed raceways for kids ages 4 and up. Music Motion turns up the volume on classic Quadrilla marble runs by combining six strategically placed musical chimes with wooden rails and blocks. Made of sustainable bamboo and colored with water-based paint, the Dozer is a toy for all ages. The Italian-design mini vehicles range is sleek and sporty and includes four new styles: Dragster, Baja, Sportster, and Bruiser.

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BeginAgain Offers Eco-Friendly Baby Toys

EGINAGAIN is introducing new products to

its line of eco-friendly developmental toys that inspire children through stories of invention and adventure. Earthworm Racers, for kids ages 18 months and up, is made from ecofriendly hardwoods and non-toxic, child-safe stains. This toy is bendable, stretchable, and twistable. The racer is 7 inches long and available in a variety of colors. The RubberNubber Vehicles, suitable for kids ages 18 months and up, is made of ecofriendly rubberwood with child-safe wood stains and natural rubber. These mixed-media vehicles encourage kids to play actively, and they help to develop fine motor skills. The tactile “driver” is made from natural rubber. The Green Ring Characters, for ages 6 months and up, is made in the U.S. from GreenDot cornstarch bio resin and maple wood. It’s a 100percent compostable toy. Its dual materials offer fundamental two-stage play. Pop the character ring off for soft teething and grabbing. Snap them together for grabbing and fine motor play as the child gets stronger. The ring is available in a variety of styles and colors.

RubberNubber Tractor

City Parking Garage

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innovativeKids Offers Eco-Friendly Puzzles

he Soft Shapes Giant Shaped Puzzles, from INNOVATIVEKIDS, come in best friends and fire truck themes. The giant floor puzzles are packaged in adorable paint can-style buckets. These 24-piece puzzles are made from soft, chunky, washable foam that’s designed to outlast standard floor puzzles. The Green Start Pattern Play Wooden Puzzles, in razzle dazzle and topsy turvy themes, are new mosaic puzzles that encourage kids to create various pattern combinations as they mix and match the colorful pieces of these Earth-friendly wooden puzzles. These puzzles are packaged in a carry-along tote box and made with wood from sustainable forests. The Green Start Jigsaw Puzzle Box Sets come in cuties, play day, and trucks themes. Each of these Earth-friendly jigsaw box sets includes four 12-piece puzzles stored in a wooden carry-along tote box. Kids can build the puzzles right on the box lid and then store the pieces back inside the box. The Green Start Giant Floor Puzzles come in big builder and silly circus themes. Each puzzle includes 60 chunky pieces made from 98-percent post-consumer recycled materials. After building the puzzles, kids can use the key on the back of the box for a huntand-find game.

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Specialty Monkeez Makes a Difference

MAKES A DIFFERENCE introduces 10 new knit and plush characters and eight new pet toys. Knit characters include Punkin the small penguin, Barnaby the small polar bear, Scout the small green monkey, Flora the small flamingo, and Rico the small parrot. The line also includes Rico the mini red parrot, LaMont the mini orange lion, Bonzo the mini white polar bear, Puddles the mini purple pig, and Felix the mini pink flamingo. New pet toys include a pink pig squeaky toy, a pink flamingo squeaky toy, a red parrot squeaky toy, an orange lion squeaky toy, a twisted rope dog bone, a twisted rope frog pet toy, a twisted rope cat pet toy, and a twisted rope monkey pet toy. Children get to decide which of the program’s three charity partners will receive 10 percent of the wholesale cost of their purchase. Partners include Alex’s Lemonade Stand Foundation, Best Friends Animal Society, and Samaritan’s Purse. With the support of independent retailers across the country, Monkeez Makes a Difference recently donated $46,000 to the three charities and expects to continue making more donations with the growth of the program. ONKEEZ

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Kids Preferred Has Babies Covered

PREFERRED’s Amazing Baby collection helps babies develop their senses through experiences at play. The On the Go Cow and On the Go Duck rattles are soft plush that can be attached to a stroller or car seat. The Whale Mirror is designed for hand-eye coordination, and the Whale of a Goodtime Playset includes a plush fish rattle, plush sailboat, and fabric-covered squeaking ball. The Amazing Baby line also features Wooden Vehicles with Rubber Wheels, Wood Puzzles, a Wood Shape Sorter, and Nursery Rhyme Textured Flash Cards. The Baby Abuelita dolls are modeled after Latin American grandparents, with a mission to preserve musical traditions for all generations. Each doll sings a special selection of traditional lullabies, exposing children to fundamental Spanish words and a beautiful side of Hispanic heritage that can be passed down from generation to generation. Kids Preferred’s Goodnight Moon line, based on the book by Margaret Wise Brown, will also expand. The Goodnight Moon Development Bunny, On-the-Go Chime, Starry Projector Bunny, Melamine Mealtime Set, and Utensils bring this story to life for babies and young children. Kids Preferred is also launching a line of soft, plush, multi-textured Shaun the Sheep toys in three sizes and a 7.5-inch Timmy the Lamb, all of which are cuddly companions for all ages. Kids Preferred introduces its new collection of toys from The World of Eric Carle. New additions featuring The Very Hungry Caterpillar include an Attachable Mirror, Tummy Time Plush, Tummy Time Playmat and Pillow, Fun Foods Teether Soft Book, Let’s Count ClipOn Book, Bath Gift Set: Book with 5 Squirties, wooden Stick Raddle, Grasp & Twist Toy, and Bookends. Other products include The World of Eric Carle Discovery Cube, Large Developmental Elephant and Ladybug, Twist & Click Animal Blocks, The Tiny Seed Clip-On Soft Book, and wooden pull-back characters and baby rattle assortments. IDS

The Very Hungry Caterpillar Wood Grasp & Twist Toy

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The Orb Factory Erupts with Creativity

ids can combine art and science when they design their own volcano and create a chemical reaction using the Curiosity Kits Lava Rock Volcano, from THE ORB FACTORY. The kit can be reused multiple times and is perfect for science fairs or home crafting projects. First, design and build a realistic and textured volcano by adding plaster and paint to the domed base. Next, add the tube, funnel, and squeeze bottle to control the size and timing of the eruptions. Then, create the chemical mixture with vinegar and baking soda. Kids can add fake gravel and red coloring to make realistic-looking, foaming lava, and set the two dinosaurs near the base of the prehistoric volcano to see if they survive the epic disaster. This kit is designed for kids ages 6 and up. With the Imaginista Decoupage Jewelry kit, kids can cut, rip, and decoupage dozens of accessories. Kids can use patterned paper to create headbands, pendants, earrings, and more. They can decorate with feathers, glitter, stickers, and more than 13 yards of ribbon and mix and match patterns for a completely unique look. This kit is full of creative craft components, making it easy to create a one-of-a-kind jewelry line. The instruction booklet provides inspiration and step-by-step instructions to take kids from beginners to advanced designers. The set is designed for kids ages 8 and up. With My First Fun Frames, kids ages 3 and up can engage in finger painting. Pour paint onto the special paper to create a colorful design. Slip the finished painting into the frame template and watch as the masterpiece appears.

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Be a Creative Whack

he new Eureka Ball, from CREATIVE WHACK CO., is a creativity toy that will help kids ages 12 and up tap into their “Eureka” moments. The Eureka Ball consists of 12 magnetic design pieces—each a seven-sided, truncated pentagonal pyramid. Together, these Eureka pieces form a 12-sided sphere. Polarity markers help kids connect positive magnetic sides with negative sides to complete the puzzle. Once kids have mastered the Eureka Ball challenge, they can create new designs and shapes.

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Thames & Kosmos Brings Magic to Science Kits

ids can build a working hovercraft that glides across smooth floors or flat water on a cushion of air with Air Stream Machines, from THAMES & KOSMOS. They will learn that even though air is invisible, it still has mass and can support very heavy objects under the right circumstances. Kids can experiment with propellers and impellers to learn about air pressure and air flow. The models in this kit use a unique blower motor and a safe, soft-bladed fan to drive a series of models. Construct a batting machine that tosses a ball upward on a stream of air, and assemble a basketball launcher and practice shooting hoops with air power. With the Scope Constructor, kids can build their own microscopes, telescopes, and binoculars. Discover first-hand how lenses bend light and how they can be combined together to make images larger and clearer for different applications. Build many types of scopes and learn how their various components function. Examine three prepared slides under the microscope and prepare unique slides. Use the telescopes to view far away objects on Earth and the craters on the moon. Build 28 different models with 147 building pieces. Construct a solar-electric boat and five additional models using an innovative motor module that can be powered by a solar cell or batteries with the Solar Boat. Build a solar catamaran driven by a fanboat-like propeller, a windmill, and a spaceship model. Learn how solar cells convert energy from sunlight into electricity to drive the motor and move the models. Discover the science of living things with the Kids First Biology Lab, a complete introductory microscope kit. The illustrated experiment manual guides kids through observations of many living specimens found in and around the home. See how an onion cell shrivels and how an earthworm wiggles. Analyze the differences between human hair and the sheep’s hair in a wool sweater. The ocular lens of the microscope has an adjustable 12x to 18x magnification power. When combined with the three objective lenses, this results in a total magnification power of 96x to 750x. With the Science or Magic? kit, kids can explore scientific occurrences and principles by doing tricks and performances for an audience. The 20 easy tricks in this kit have scientific explanations behind them, even if they appear to defy the laws of physics and nature. The tricks include levitating objects, making objects appear as if to move on their own, gravity-defying water, and magically puncturing an apple with a flimsy plastic straw. The kit also includes a small cardboard theater, props, tickets, and flyers to set the right stage for a magic show.

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Specialty Ravensburger Gets Scientific

cience X science activity kits, from RAVENSBURGER, fuse science, fun, and learning. The debut line includes 10 kits, available in mini, midi, and maxi sizes. Included in the line is CSI: Crime Scene Investigations, which makes professional investigations easy for kids. German forensic biologist Dr. Mark Benecke provides tips to help young investigators learn how to use scientific methods to examine clues. The kit is designed for kids ages 8 and up. With the Electronics and Circuitry kit, young scientists can make eight different projects that function when completed. Kids can construct an alarm to protect their things, a loudspeaker to play music, a reading lamp, and a flashlight. They can also create and send Morse code messages. The kit is designed for kids ages 10 and up.

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Haba Joins the Fire Brigade

ing, ding, ding goes the alarm on HABA’s My First World City: Fire Brigade. Tots can come to the rescue as this play set tells a story through chunky wooden pieces. Is it a cat stuck in a tree? Is a hatchet needed to break down a door? Endless adventures await the fire truck, firefighter, ladder, and smoke play pieces. The 14-piece set includes a foldout fire station with handle and was made for kids ages 18 months and up. Start with a moo-moo here and add a baa-baa there with the My First Play World Farm: Stacking Cubes. Tiny tots can explore 10 different animals from the farm while learning to count from one to 10 and back again. Each four-sided animal-themed cube is a conversation starter. When all of the cubes are stacked in the correct order, one side’s pictures tell a story. Stacking Cubes are made for kids ages 1 and up. The Color Buttons Pegging Game starts with a pegboard and handfuls of colored buttons. Youngsters can create abstract or specific designs such as straight lines, flowers, or a kaleidoscope of colors. The Pegging Game is ideal for solo play or sharing with a sibling. The wooden board and buttons are made of beechwood and water-based stains, not paint. This stacking game is made for kids ages 2 to 6. Tiny tots will enjoy discovering the difference between round and square pegs with Haba’s Smart Fellow Pegging Game. Kids pick an enclosed card and try to recreate the pattern seen, one peg at a time. If stuck, the solution is shown on the reverse side of the card. Creativity and nimble fingers are all that’s needed in this game, which is designed for kids ages 18 months and up. Tots learn how to thread a wooden needle and add on wooden pieces that tell an original story with the Police Threading Game. Kids ages 18 months and up follow the enclosed temMy First World City: Fire Brigade plates, made up of two-piece puzzles, or make up their own adventures. One thread starts with a police car anchor and another begins with a police station. A tactile bag stores all the chunky pieces when it’s time to clean up. Active role play is a feast for the eyes with Haba’s Colorful Fruit Mix. This pre-sliced trio of apple, strawberry, and kiwi is connected by a hook and loop. The enclosed plastic knife separates the fruit in half with a flick of the wrist. A Colorful Vegetable Mix, including a carrot, potato, and tomato, is also available. Imagination station is now open with Haba’s Puppet Theatre. This two-in-one play set starts as a red-curtained puppet theater held by hook and loop fasteners. After the curtain call, kids can transform the theater into a storefront. The curtain is removed, the stage swivels into a store counter, and two hanging boxes can be moved into place for toy or food merchandise. The sturdy set is built from birch plywood and made for kids ages 3 and up.

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Set Enterprises Adapts Game for Younger Players

arsha Falco, the inventor of Set, from SET ENTERPRISES, has adapted the game for kids ages 3 and up. Set Junior is a two-sided board game designed to grow with the child. The first side teaches matching with colors, shapes, and numbers. The magic squares on the board have sets in all directions and start to familiarize kids with what the different types of sets look like. Players take turns matching their tiles to the corresponding squares on the board and collecting point chips for completing sets. Once they have learned to identify sets, kids can flip the board and race to find as many as possible. On the second side of the board there are 10 squares where tiles are placed face up. Each tile contains three features: symbol (oval, squiggle, or diamond), color (red, purple, or green), and number (one, two, or three). A set includes three tiles where each feature is either all the same or all different. When a player finds a set, he or she shouts, “Set!” and removes it from the board to score one point. The dealer replaces the three tiles and the game continues. The player with the most points at the end of the game wins. Set is designed to develop right-brain left-brain connectivity and increase cognitive and logical functionality.

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Boikido Helps Kids Walk and Ride

OIKIDO introduces new products that encourage self-driven play, cognition, imagination, and skill development. The 2-in-1 Walker Ride-On encourages kids to take their first steps, improves balance, and brings the fun with a built-in xylophone with two drumsticks and a shape sorter for motor skills development. Stacking Town is a multi-activity stacking toy with 15 colorful wooden blocks for stacking, sorting, and building. In the wooden Boikiboat Maze, kids can build the boat, stack the sail, play the maze with five colorful beads, and have fun with the cute Boikido characters. Kids can also learn letters, numbers, colors, and shapes with the 28-piece Alphabet Cubes or develop rhythm and motor skills with the Giant Xylophone or Musical Train. The environmentally friendly wooden Threading Beads Set includes 12 double-sided wooden beads with Boikido characters and numbers one to 12. It is designed to help develop fine motor skills, encourage problem solving, and teach numbers and counting.

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SmartLab Makes Demolition Fun

ith the Demolition Lab, from SMARTLAB TOYS, kids can construct unlimited warehouse-type buildings using more than 100 walls, spires, beams, panels, and more. Then, they can demolish them with strategically placed detonators while learning the science of power, force, momentum, and gravity. Expansion packs are also available. Kids can build their own headphones, complete with pulsing lights that sync to the beat of their music, with You-Build-It Headphones. They will also learn about electricity, sound, and technology. No tools are required. That’s Gross Science Lab features a lab journal packed with 30 experiments. Stinky bubbles, fake boogers, maggotshaped squishies, a toilet bowl mixer with real flushing sounds, and more make for hours of gross-out fun. Each of these kits is recommended for kids ages 8 and up.

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Specialty Magicforest Helps Kids Explore

AGICFOREST,

LTD., introduces the Moulin Roty Explorer’s Kit. This 13-piece kit is perfect for young explorers and comes with a compass, magnifying glass, canvas satchel, and notebook. Sailor’s Knots (with bilingual instructions), collapsible binoculars, and a pencil complete the kit. It is designed for kids ages 6 and up. Batten down the hatches and defend the Sevi Kingdom with the sturdy 26-piece wooden Medieval Castle, from Sevi toys. The castle can be configured according to the child’s imagination and comes complete with a working drawbridge, a breakaway wall, five residents, and a jail with a trap door. Additional warriors and accessories are sold separately. Also available are the Sevi Farm play set and the Sevi Dollhouse. Hand-crafted in Germany, the sturdy Ogas Boats are made from spruce wood, which is sourced in managed forests in Europe. All designs are original to the OGAS company. Ogas boats are safe, eco-friendly, and perfect for the tub, lake, pond, or stream.

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Zometool Gets Kids Thinking

Moulin Roty Explorer’s Kit

The Learning Journey Recycles

OMETOOL introduces its new line, The Design Series. Zometool consists of primary-colored struts (“sticks”), which are shaped to fit into the holes of the Zomeball, the hub connector that makes it possible to create a universe of shapes. Zometool’s kits are recommended for kids who are intrigued by science, architecture, art, or engineering. The patented Zometool product line is both fun and focused and can be enjoyed solo or with the whole family. Zometool System Kits are designed for open-ended play. Creator 1, for kids ages 6 and up, is the recommended starter kit. Containing 246 parts (186 struts and 60 nodes), it comes in a sturdy case that helps keep the parts organized. Zometool Project Kits are more specific, theme-based explorations, such as Crazy Bubbles, for kids ages 6 and up. This kit will have kids making square bubbles, spiral bubbles, and cubic bubbles.

he Remote Control Shape Sorter Go Green Recycle Truck, from THE LEARNING JOURNEY, teaches kids about recycling. The interactive truck has three play modes including Learn the Colors and Shapes, and Find It! These game modes are played by inserting the plastic shapes into their slots. The third play mode allows children to control the truck by using the infrared remote control. The truck moves forward and backward and plays melodies as it moves along. The truck also has red lights that blink randomly. The remote works up to 12 feet away. Store the shape pieces in the handy storage compartment inside the truck. The Go Green Recycle Truck is recommended for kids ages 18 months and up.

The Buckyball

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Take a Look Inside with Worx

he Throttle Motorcycle is part of the Edutech line of interactive, educational vehicles, from WORX TOYS. Kids can look through the transparent exterior of the vehicle to see the working inner parts and learn about them with the included interactive story book. In addition, kids can enter shape codes into the motorcycle to see more than 10 features begin to work.

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Maple Landmark Will Make You Walk the Plank

APLE LANDMARK WOODCRAFT introduces a variety of pirate-themed products. The Pirate Ship Shaped Puzzle is made from plywood and features an image printed directly onto the wood for added durability. The puzzle comes with a bag for easy storage. The Treasure Map Tray Puzzle is cut from hard plywood and decorated with quirky names and kid-friendly details. The puzzle pieces fit into the included carrying tray. The Pirate Memory Tile Game comes with 24 tiles with a brightly colored, pirate-themed image on one side and the Maple Landmark logo on the other. The tiles are cut from birch plywood. A cloth pouch for storage and instructions is included.

Treasure Map Tray Puzzle

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Specialty OWI Utilizes Solar Power

ids can learn about the benefits of solar energy with the Plug-in Solar Rechargeable Kit, from OWI, INC. Designed for kids ages 8 and up, the kit consists of a powerful solar cell, a rechargeable battery, a house, and a car. Just plug the car into the house and solar energy will convert into electric power for storage and application. On a sunny day, charging completes in three minutes. Once disconnected from the house, the car will run for three minutes. Kids can build an igloo for their penguin, utilize the power of the sun, and watch their waddling friend move about with the Penguin Life Plug-in Solar Rechargeable Kit. Kids can build an eco-friendly penguin habitat and plug the penguin into the igloo to charge. Solar energy converts into electric power for storage and application. Once released from the igloo, the penguin will venture and waddle around for approximately three minutes. The 14-in-1 Educational Solar Robot Kit is a solar-powered robot that can be Penguin Life Plug-in Solar transformed into 14 different robot modes, which include both comical and functional moveRechargeable Kit ments. Users can easily transform the robot from a wagging-tail dog into a running beetle, a walking crab, a surfer, a speedster, or a zombie chaser. The robot kit includes accessories and additional parts that allow the robot to move on land and water.

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Mogo Adds a Personal Touch

ogo Charm Bands, from MOGO DESIGN, are modern charm bracelets for the tween and teen market. The Charm Bands are customizable and can be linked together to make belts, headbands, chokers, wrist wraps, and anklets. Kids can dress them up with Mogo charms, available in dozens of styles and themes. Kids can continue to personalize their accessories with Mogo Purses and Shades. The Stella Cross-Body and Izza Wristlet are available in silver and neon pink and include multiple rivets to attach Mogo Charms. Mogo Shades come in neon orange, green, and pink and will hold two Mogo charms.

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Waboba Bounces into 2013

ABOBA introduces two new balls this year. The Waboba Big Kahuna is the biggest, brightest, and most versatile Waboba ball. The larger size limits speed and makes it easier to catch in the water or on land. Kids can also bounce out of this world with Moon Ball and its lightweight design. It bounces high with a crazy spin. The Waboba Blast, Surf, Extreme, and Pro are now available in assorted color three-packs with all-new colors, including Hawaiian floral patterns for the Extreme and Pro.

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Specialty

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Educational Insights Gets a Good View

ach new item in the Nancy B’s Science Club line, from EDUCATIONAL INSIGHTS, features an 18-plus page keepsake journal filled with kid-friendly activities and is backed by the Nancy B’s Science Club website. The Moonscope and Skygazer’s Activity Journal includes a MoonScope with a magnification range from 18x to 90x, multiple all-glass eyepieces, and more. The Crime Solver Scope and Forensic Activity Journal include a combo 5x telescope/15x microscope and a 22-page journal. Kids can take a walk on the wild side—backward—with the GeoSafari Jr. Animal Eye Viewers. Slip on the Shark Eye Viewer and use the rear-view mirrors to get around, but look out for blind spots—sharks can’t see directly in front of themselves. Kids can choose from three different Animal Eye Viewers and lots of animal adaptations to get a different view of the world. The Viewers come in a boxed set of three and are made for kids ages 4 and up. Shelby’s Snack Shack Game is a number and counting bone-anza. Shelby buried bones on the beach and needs some help collecting them. The player to help her collect the most bones wins. Sounds simple, but players must be careful—spin a sneaky seagull and they’ll lose some bones, get sidetracked chewing a flip-flop and miss a turn. This game is made for two to four players ages 4 and up. In Even Steven’s Odd! the first player to win 10 dice challenges wins the game in this fast-paced dicerolling race. This game is made for two to four players ages 7 and up.

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Dark Horse Has Domo

HORSE COMICS introduces Good Luck Trolls Series Two, which features the “mystery box” format from Series One with upgraded features, such as thicker hair and an added jewel in each of their tummies. Also from Dark Horse Comics comes the new Series Five of “mystery box” collaborations with Hong Kong-based Toy2R. This collection is a series of exotic designs applied to an “Oee” toy version of Japan’s NHK Television mascot Domo. ARK

SPECIALTY TOYS & GIFTS

Round River Records Wants Its Hat Back

ill Harley and Keith Munslow debut their new CD, It’s Not Fair to Me, bringing years of performing and friendship to a wacky collection of songs that range from the spooky “Stinkeye” to the blues send-up “Give Me Back My Hat.” Songs on the album, from ROUND RIVER RECORDS, about misbehaving dogs, whining little brothers, and ugly sweaters showcase a range of styles and topics that find Harley and Munslow at their musical best.

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Don’t Play Games When Protecting Your Business Having the proper insurance coverage will help protect against losses that can threaten the future of your business.

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by Judy Coblentz, chief underwriting officer, Travelers Small Commercial

hen it comes to running a specialty toy and gift retail operation, there are countless factors contributing to a business’ success or failure. Many of them are outside of your control, such as economic conditions, the weather, and the coming and going of fads common to this industry. However, there are other factors that are in your control, including product selection, staffing, and location. Another very important factor that many retail owners and operators can control, but often take for granted, is protecting against losses that can threaten the future of a business. Having the proper insurance coverage in place can mean the difference between success and failure for any business, including the best run and most effectively managed retailing operation. Understanding the risks and how to protect against them is key to ensuring your business is well-positioned to survive a major loss, whether it is property damage, a lawsuit, or an on-the-job injury by an employee. There are three main components of a well-rounded insurance program for retailers: property, liability, and worker’s compensation. Other considerations include business continuity planning and protection against cyber crimes. Let’s take a closer look at these core insurance coverages, as well as other considerations when it comes to protecting your business.

Properly Protect Your Property

Property insurance is one of the most basic and essential pieces of coverage for retailers. Even if you don’t own the actual space, you need to consider the physical property you do own. This includes things such as inventory, signage, and shelving, which can collectively be referred to as “business personal property.” A common pitfall facing many business owners is underestimating the value of this business personal property. For most toy and gift retailers, inventory levels are higher during the holiday season than during other times of the year. Do you have enough coverage to insure your inventory when inventory levels are highest? It is essential that the value of business personal property that is covered by your Business Owner’s Policy (BOP) is adequate to cover peak inventory periods and not just average levels. This is an important conversation to have with your insurance agent, as is confirming what your current policy does and does not cover. For example, flood coverage is typically not part of a standard BOP, and without a conversation with your agent, you may be exposed without realizing it. If you are importing products for sale, what happens if merchandise arrives damaged? Relying on ocean cargo insurance provided by a supplier can be complicated as terms of coverage and valuations vary, and

“With the right risk management and insurance in place, retailers in the toy and gift industry can be assured of their ability to continue to serve their customers and support their local communities.”

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you could wind up trying to collect a claim from a foreign insurance company. If you import on a regular basis, you may want to consider getting your own cargo policy to cover all of your shipments.

Be Ready to Handle Disrupted Revenue

workplace injuries. Worker’s compensation requirements vary by jurisdiction, so a quick consultation with your agent is helpful. Lastly, be sure you understand worker’s compensation rules for officers of the company, as well as for the company’s owner, as these may differ from those for non-officers.

If something were to happen to your business that would force it to temporarily close as a result of property damage, or if your key supplier Have a Business Continuity Plan A business continuity plan is one that outlines contingencies in case were to close, would your income stream be protected? A BOP should include business income coverage, which typically (but not always) cov- normal business operations are disrupted. Coupled with insurance, it ers up to 12 months of replacement income. To help identify the appro- could mean the difference between reopening and shutting down. Travelers Insurance conducted a questionnaire at priate coverage levels, the business owner the U.S. Chamber of Commerce’s annual must document how much they’ve earned America’s Small Business Summit in May. over a period of time, referred to as the “acThe survey found that 52 percent of busitual loss sustained basis.” For this reason, it —Review Your Policies: Understand your innesses are operating without a business contiis critical that records documenting past insurance policies to ensure that the business is nuity plan in place. The plan will vary from come be stored off-site with an accountant or properly covered for potential losses. business to business, but it should include a in a safe deposit box for immediate access. —Plan Ahead, In Writing: Create a business backup of records, including sales information Ask your agent for further details on the continuity plan and establish an emergency and vendor contracts, a written plan detailing types of financial records required when file. Make sure you communicate to your emeach employee’s responsibilities in the event making a claim for business interruption covployees about these. According to a recent of a natural disaster or other major disruption, erage. He or she may also be able to offer recTravelers survey*, 52 percent of businesses do a protocol for communications if people are ommendations on proper safeguarding of not have a written business continuity plan or displaced, and it should account for the possithese documents. disaster recovery document. bility that key employees may be unavailable.

Key Steps to Protect Your Business

—Back Up Your Business: Back up critical Unfortunately, accidents happen at even Prepare for Holiday Shoppers data and computer records off-site to ensure According to the National Retail Federathe most well-maintained retail operations. that operations continue should a disruption tion, 2011’s holiday sales were up in comparWhether someone trips over merchandise in occur. ison to 2010 with more than $471 billion spent an aisle, or allegations are made that a toy *Travelers 2012 questionnaire conducted at the U.S. during the season. As transactions increase you sold caused an injury, a typical BOP proChamber of Commerce’s annual America’s Small Business Summit in May. both in the store and online, an increased numvides coverage with liability limits up to $1 ber of small businesses may be at risk to cyber million. Higher liability limits may be appropriate to adequately protect your business and your future. Speak threats. Talk to your agent about options for cyber-related insurance that with your insurance agent about an umbrella policy, which can offer can provide coverage for security breach expenses and crisis managehigher liability limits ranging from an additional $1 million to $5 mil- ment service expenses in the event that customer data becomes exposed. With the right risk management and insurance in place, retailers in lion. the toy industry can be assured of their ability to continue to serve their Always Pay Attention to Worker’s Compensation customers and support their local communities. Talking to an experiAs with inventory, staffing levels change over the course of the year enced insurance professional before the height of shopping season is a to keep up with demand. If you have hired part-time workers for the key step in ensuring your business is adequately protected. ● holiday season, do you know if your business has adequate insurance coverage in the event one of them has an on-the-job accident? It is important to keep your insurance agent updated as your staffing levels Judy Coblentz is vice president and chief underwriting officer for change so that he or she can help make sure your business is protected. the small commercial division of Travelers. Travelers is a leading Likewise, while adding staff is generally a sign of busy times, be provider of auto, home, and business insurance. For more information, sure to provide new employees with training to help prevent common go to www.travelers.com/smallbusiness.

Inadequate Liability Protection

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MEDIA CENTER

The Not-Its! will release their fourth “kindie” rock CD, KidQuake!, on February 5, distributed by BURNSIDE DISTRIBUTION. The Not-Its! sound is unique in the realm of kids’ music: rocking guitars combined with smooth, four-part harmonies, all within pop songs about everyday kid stuff. The first (and title) track drives KidQuake! with the anthem refrain, “Shake, shake, shake! KidQuake! KidQuake!” and celebrates kids’ high energy. “Let’s Skateboard” and “Walk or Ride” inspire kids to get up and move, while universal kid experiences are humourously explored through songs such as “Temper Tantrum.”

Coming off his 80th anniversary, Babar will appear in his first full-length film, Babar: The Movie, releasing on DVD from ENTERTAINMENT ONE on February 12. The lovable pachyderm, star of Jean de Brunhoff’s children’s books, makes the leap from the page to film in this feature-length animated movie originally theatrically released by NEW LINE CINEMA. With his friends Celeste and the monkey Zephir by his side, the King of Elephants is ready to take on Rataxes, a rhino who’s taken charge of Elephantland. Babar has also recently received TV broadcast exposure from the new series Babar and the Adventures of Badu on Disney Jr. and the Classic Babar series.

Author Dorothy Whitehouse combines girls’ love of dressing up with an educational adventure in a stylish story, Monique’s Boutique, published by SKIPPIN’ STONES. Enter Monique’s whimsical boutique and embark on a fashionable journey exposing children to different textures and how and when to wear them. Follow chic Monique and her dog Fifi through this touch-and-feel children’s book that takes readers on a tour through a Madison Avenue-style boutique, complete with samples of silk, taffeta, satin, and other fabrics. A fabulous book for young, aspiring fashionistas, Monique’s Boutique is perfect for girls between the ages of 3 and 7 who love fashion, accessories, and all things pretty.

Jambo continues its mission to bring American roots music to kids with the February 12 release of their second rootsbased studio CD, Hootenanny, from GOT THE BLUES MUSIC. Co-produced by Jambo’s creator Steve Pierson and Grammy-nominee Tor Hyams, Hootenanny features 14 Steve Pierson original songs and funky, feel-good grooves. The album’s tracks are kid-friendly and positive, featuring guest musicians including Texicali Horns and Grammy winner Laurence Juber. Songs like “Try” and “Be Yourself” feature bluegrass sounds and funk beats. In addition to guitarist and blues singer Pierson, Jambo band members include Herman Mathews on drums, Philip Bynoe on bass, Michael Murphy on keyboards, and actress Melinda McGraw on vocals.

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Vehicles & Action Figures Model Power Introduces Exclusive Mantaray

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Toy Bo ok Exclusiv e

odel Power’s 1:18-scale die-cast Mantaray is made from museum-quality pressed steel. The Mantaray features a Carroll Shelby 289 Cobra engine, a Maserati chassis, and Indy pearl paint. A realistic gas cap, opening bubble windshield, and magnetic chassis cover make this item look like the real thing. Each of the 174 Mantarays produced are individually numbered on a metal plate. Model Power introduces the Postage Stamp and Airliner Collection. The line includes the P-51D Mustang Tuskegee, F-14 Tomcat Pukin’ Dogs, F-15 Eagle 494 Fighter Squadron, F-117 Stars & Stripes, L1049G Blue Angels, L1049G Columbine III, and NASA Space Shuttles Endeavour, Atlantis, Discovery, Columbia, Challenger, and Enterprise. Each piece is made from die-cast metal and comes with a stand and history of the craft.

Mantaray

Bachmann Offers Chuggington

Lead the Way with Innovation First

ased on the TV series Chuggington, the HO-Scale Chuggington Electric Locomotives, Rolling Stock, and accessories, from Bachmann Trains, will be released this year. Kids can join their favorite “train-ees”—Brewster, Wilson, and Koko—as they ride the rails, pulling Chuggington cars that include a box car, a low-sided wagon, a flat wagon, a hopper, and a passenger carriage. Vee, the depot dispatcher, will be there to keep all the chuggers on schedule.

agamoto motorized vehicles and road sets, from Innovation First, are a collection of colorful, micro-sized cars and tracks powered by vibration technology and a code-reading system that provides more interaction between kids and their vehicles. The explorative, batteryoperated vehicles read and react to a variety of stick-on codes that children place on the roads, with up to 16 different sounds, lights, and movements, including engine revving, car horns, and sirens.

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Moose Toys Goes Full Speed Ahead

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oose Toys is set to expand its Micro Chargers brand, the line of electrifyingly fast micro vehicles that race at scale speeds of 600 mph. Available this spring, the Crash Track will provide kids with an exhilarating experience as they race and crash their cars. New track sets will also be introduced throughout the year, including a new expansion pack that lets kids configure new track designs.

Crash Track

Mattel Delivers New Stunts and Speed

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isney Pixar’s Cars characters return in the Cars Stunt Racers die-cast vehicle assortment, from Mattel. Kids can push or pull the vehicles to rev their engines, and then release to watch each perform a unique stunt. There are eight vehicles in the collection. Kids can race Cars characters on two wheels, climb the inclined walls, or launch the Stunt Racers vehicles up an inclined steep track into the winner’s circle with the Dinoco Stunt Show Set. Spinshotz delivers the performance of Hot Wheels to disc-shaped spinners, with the ability to speed, accelerate, and fly through obstacles. Kids put Spinshotz on the included base, wind the T-spin handle, place the handle on top, and push the red button to launch. Each two-pack set comes with a pair of Spinshotz discs, including a super rotator Spinshotz top and a stunt top designed for speed, endurance, and acceleration. There are 24 starter packs in the line. The Hyper Speed Showdown track set uses the spinning capabilities of Hot Wheels Spinshotz in a circular arena. The object is to stay in and on top the longest. The Hyper Speed Showdown is compatible with Spinshotz Starter Sets for added expandability, and comes with one Spinshotz disc top. The Hot Wheels Team Hot Wheels Stunt Devils Vehicle Set lets kids perform transformable stunts. Each Stunt Devils vehicle has a surprise stunt performance that is unlocked when the vehicles are pressed, pulled, or pushed. Tricks include a crash, a jump, a back-flip, and a spin out. The Hot Wheels Team Hot Wheels Stunt Devils Action Arena Play Set uses Stunt Devils-trick functionality. Themed as the secretive Hot Wheels Test Facility where Team Hot Wheels drivers practice, the set challenges kids to complete outrageous races and stunts. Using a modular track configuration, kids can set up the course to compete head-to-head or play solo. The Showdown play set includes one Stunt Devils vehicle. The Matchbox 60th Anniversary Vehicle Assortment includes 25 classic diecast vehicles. Each vehicle has a 60th anniversary badge, and comes packaged in the trademark matchbox-sized box, as they did in 1953. The WWE Rumblers Rampage Devastadium Playset and Figure Assortment have kid-activated battling features, including knockout punches, jumps, and throws. Kids can place Rumblers Rampage figures inside the Devastadium play set, where figures can punch the boom camera into the TitanTron, throw each other into the stands, and jump into the breakaway lights. When the set hits its breaking point, it collapses into chaos, but can be easily reset. Hot Wheels Team Hot Wheels Stunt Devils Action Arena Play Set

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Vehicles & Action Figures Daron Worldwide Trading’s NYPD Dodge Charger Zooms to Toy Fair

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he Motorized NYPD Dodge Charger, from Daron Worldwide Trading, features flashing roof lights, working headlights, and a realistic siren sound. Daron offers a full line of licensed NYPD and FDNY items, including an FDNY Fire Engine and Ambulance, an NYC Sanitation Truck, and an NYPD SUV.

New Ways to Roll with Tomy

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oys can join the Hyper Force and keep Hypercity safe and secure from a raging river, frequent earthquakes, an active volcano, and the evil Dr. Walder with Hypercity, from Tomy. The Hypercity vehicles and play sets allow the Fire & Rescue, Police, and Construction teams to jump into action at the first sight of danger. Tomy expands the classic Chuggington Wooden Railway and Die-Cast Railway systems. Budding engineers can look forward to even more traintastic adventures with new Chuggington characters. Die-Cast Railway introductions feature a track system that enables kids to build spiraling train layouts higher than ever before. The Die-Cast system remains focused on delivering the ultimate height and stability, with newly themed play sets that offer multiple builds that bring adventures to life for young conductors. The Chuggington Wooden Railway adds talking engines, further enhancing role-play opportunities. New items include a rescue-themed play set. Tomy also introduces products based on the Nintendo game release of Mario Kart 7. Offerings will include mini die-cast, infrared controlled vehicles and track sets, along with radio-controlled vehicles that let kids drive game-racing action. Radio-control items include the Mario Drift Kart IR, Mario Drift Kart Pro R/C, and Mario Stunt Kart R/C, which jumps, does wheelies, bounces, and spins. A full line of die-cast and Mario Kart 7 play sets incorporating popular Mario characters, racing, and battling components will also be available.

Chuggington Die-Cast Rocky Ridge Railway

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Vehicles & Action Figures Famosa Debuts Ride-on Ferrari F430

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amosa debuts the Ferrari F430. Sleek design and the Ferrari logo make it realistic. Battery and charger are included. A foot accelerator, electric brake, forward and reverse gears let kids be in control. The Ferrari F430 operates with a motor and a rechargeable 6V battery. These ride-in cars are recommended for kids ages 3 and up.

Ferrari F430

Bandai Offers New Lines of Action Figures

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andai introduces Pac Panic Battle Spinner Action Figures, which have removable bases that transform the figures into battling, spinning tops. The Pac Panic Battle Arena includes an exclusive Pac Panic Battle Spinner Action Figure. Also in the line are Ghost Grabbers. These 4-inch figures have a surprise ghost-grabbing action when Pac’s mouth is opened. Ghost Grabbers are recommended for kids ages 4 and up. Bandai America and Saban Brands introduce Power Rangers Megaforce, a toy line inspired by the TV series. The Deluxe Gosei Morpher features flashing lights and comes with 10 cards that unlock 10 phrases and sounds associated with super strengths and weapons from the Power Rangers Megaforce TV series. Kids can collect additional cards to unlock even more phrases or download the Power Rangers Card Scanner app. The Zord Builder Collection includes Megazords, Zord Vehicles, and Zord Cycles. This system features a universal connection point that makes it easy for kids to pick up, play, and create. Kids can build the same Zords and Megazords from the series, or make their own Zord creations. The Gosei Great Megazord morphs into five separate Zords, Megazord mode, or unique combinations with other items in the Zord Builder Collection. The Gosei Ultimate Megazord is a spaceship command center with multiple play modes: spaceship mode, Megazord mode, play set mode, or unique combinations. The Battle Morphin’ Ranger Figures include unique gear and have battling features that are unlocked using the joystick technology on the back of the figures. Kids can place their thumbs on the joystick and wield the Ranger’s weapon for 360-degree movement control. The Armored Might Ranger Figures come with battle gear and features more than 20 points of articulation to create battle poses. The Ben 10 Omni-Net Omnitrix enables interactive play with an iPad, an iPhone, Bandai’s Ben 10 website, or the included DVD, which has 40 minutes of Ben 10 cartoon action. Kids can use the Omnitrix to wirelessly control features in the Ben 10 app or video game. It plays 12 different alien voices or 20 sound effects as it vibrates and lights up. Kids can emulate Ben 10 with the Omnitrix Shuffle. When shaken, kids hear 10 alien voices. Attaching the included alien mini figure activates that alien’s voice. The Ben 10 Transportation Station is a gadget-producing laboratory featuring two action figures. Kids can press the Omnitrix symbol and watch Ben disappear behind the door, and reappear on top as Humungousaur. The more figures kids collect, the more aliens Ben can change into. The set also includes a racing scooter, a missile-firing turret, and a jail. PacMan Ghost Grabber

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Vehicles & Action Figures Maisto Tech Twist ’n Shoot

Maisto International Brings Action-Packed Fun

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rom Maisto International, Inc., comes new products in the Maisto Tech, Original Muscle Machines, and Hyper-Maxx lines. The latest addition to the Maisto Tech Street Troopers line, the Maisto Tech Twist ’n Shoot, is an R/C vehicle that changes from a car to a robot with twisting action. Soft missiles can be fired from a six-barrel cannon in car or robot mode. The tri-channel transmitter allows three people to play at the same time. Also from Maisto Tech come Light Runners, R/Cs with translucent bodies illuminated by colored LEDs. Colors can be changed randomly or controlled. This off-roader is great for night racing and comes in two body styles. Kids can touch the engines of the Original Muscle Machines Road Shakers to activate lights, sounds, and shaking, then watch them accelerate and screech to a stop. Road Shakers come in three styles: 1969 Dodge Charger R/T, 1969 Ford Mustang Boss 302, and 1957 Chevrolet Bel Air. The Hyper-Maxx is a high-torque, pull-back motor combined with a lightweight vac-formed body, providing plenty of high-speed action. There are six body styles in two colors each. Each 4-inch long car includes a sticker sheet. The Hyper-Maxx Multi Pack includes assorted sets of two Hyper-Maxx vehicles, an extra body, a ramp, and stickers. The new Bburago line will feature GoGears, with high-torque pull-back motors and action features, Dual Daredevil Raceway, on which two GoGears cars can race on dual tracks, and the High Speed Highway, which launches GoGears cars at top speeds through a curve, a loop, and a jump through a hoop.

Jakks Pacific Expands and Debuts Lines

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akks Pacific has added more than 100 collectible transforming monster figures to its Monsuno line. The line offers easy-to-learn, action-packed game play that is integrated with season two of Monsuno Combat Chaos. Also new are performance accessories, including larger transforming figures, new wild cores, combat sets, and more. Jakks Pacific introduces the Slugterra toy line, which includes 1.5-inch collectible slug figures, weapons, and transforming darts that resemble slugs and open on impact. CDI, a division of Jakks Pacific, brings superheroes and villains to life with 31-inch figures, which include seven points of articulation and detailed features. Kids can collect the MegaForce Red Power Ranger, the Man of Steel, and a new variation of The Dark Knight. Jakks Pacific’s Fly Wheels reach up to 200 scale miles per hour, and can jump 30 feet high. Fly Wheels offers Starter and Deluxe packs, the Twin Turbo Launcher, a Stunt Ramp, Radio Control Fly Wheels, and Fly Wheels Flight. Slugterra Burpy figure

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NKOK Revs Up R/C Vehicles

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KOK has tuned up SpongeBob SquarePants’ Krabby Patty with grills, spoilers, rims, and exhaust. This full-function remotecontrol vehicle goes in all directions and features working head-

lights. The Scooby Doo Wheelie Mystery Machine sports a new Rat Fink style. Kids can press a button and watch the engine rumble into action before zooming off and popping a wheelie. This mystery machine features a rumbling engine block, light-up exhaust pipes, a raked front end, and working headlights. Sonic All-Star Racing is brought to life with Sonic’s redesigned Speed Star. This full-function remotecontrol vehicle features working headlights and a sleek new look.

SpongeBob SquarePants’ Krabby Patty

Neat-Oh! Takes Hot Wheels to Go The Neat-Oh! Hot Wheels ZipBin Drift Racer unzips into a twolane drag strip with a winding cityscape background and includes a Hot Wheels car. The car body is integrated into the shape of the backpack— even the backpack’s handle acts as the car’s spoiler. With the Neat-Oh! Hot Wheels ZipBin Wheelie and included Hot Wheels car, kids can easily transport their collection using the adjustable straps. This backpack is suitable for kids ages 3 and up. The Hot Wheels Neat-Oh! 18 Car Black Tin Carrying Case stores up to 18 Hot Wheels vehicles. The 18 dividers keep vehicles organized.

Hot Wheels ZipBin Drift Racer

FEBRUARY 2013


Vehicles & Action Figures Hasbro Rolls Out New G.I. Joe Figures and Assortments

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.I. Joe returns this year with new figures, role-play toys, and action and fun inspired by the G.I. Joe vs. Cobra saga. From the G.I. Joe: Retaliation toy line comes 10-inch G.I. Joe Movie Ninja Commandos, which feature quick-draw Battle-Kata and Ninja action, G.I. Joe Movie 3.75-inch Action Figures Assortment, which match their on-screen counterparts, and the G.I. Joe Ninja Showdown Set, which features three 3.75-inch action figures with on-the-floor features. This line also features the G.I. Joe Alpha Vehicles Assortment. The smallest and most covert of the G.I. Joe vehicles made for the 3.75-inch movie figures, this line features projectiles, launchers, and a surprise attack feature. The G.I. Joe Bravo Vehicles Assortment includes the Ninja Commando 4X4 with Snake Eyes and Cobra Fang Boat with Swamp Viper. The G.I. Joe Movie Delta Vehicles Assortment, with the largest hero and villain vehicles inspired by the movie, includes the G.I. Joe Ghost Hawk II and the Cobra H.I.S.S. Tank. Kids can also dress up and role play with the G.I. Joe Snake Eyes Ninja Gear, Battle-Kata Blaster, Blade of Justice, Ninja-Chucks, and Masks Assortment. The G.I. Joe Micro Force line includes the G.I. Joe Micro Force Series 1 Blind Bag and G.I. Joe Series 1 Starter Pack, each with mini figures and stands to store the 43 figures in the series. G.I. Joe Cobra Commander

Ridemakerz Keeps It Custom

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hat started as an interactive retail store experience in 2007 with the first Ridemakerz “builda-car” workshop in Myrtle Beach, S.C., has driven into mass-market stores with the introduction of Xtreme Customz. Ridemakerz is set to expand its line of Xtreme Customz with the addition of new body styles and standalone accessory kits. With Xtreme Customz, kids can build and customize the car of their dreams with snap-on parts, including custom rims, engines, and sidepipes. Kids can also choose from authentic automotive Ridez, including the Dodge Viper and Chevy Corvette, and Hero Ridez such as Spider-Man and Batman. New body styles include the iconic Ford Mustang GT and a series of trucks. The Hero lineup will also grow with the addition of Iron Man and The Joker. Each kit includes a set of Mix ’n Match parts, which are interchangeable across body styles. Each Xtreme Customz vehicle also features a four-mode adjustable chassis so kids can customize the way they cruise. Kids can choose from Race, Jacked, Lifted, and Off-Road styles. Kits include Starter Kits, Swap Sets, Accessory Kits, and XL Kits.

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Collectible Click Shots from Hog Wild Battle It Out

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og Wild Toys will introduce Click Shots, the first line of collectible vehicles that combine collectible coins with battle game-play for kids. Collectible Click Shots make cars and planes interactive again with sleek designs. These vehicles use patented clip-shot firing technology for kids to easily aim, click, and send their vehicles flying. Kids start by selecting a Cruncher. Players lay out four collectible coins face-down in front of them and take turns aiming and launching their Crunchers. As the Cruncher zooms toward the opponent’s coins, the magnetic attraction captures them. One player unveils the coin and keeps it until the end of the game, unless it is a blowout coin. If either player hits their opponent’s blowout coin, the game is over and the player with the most coins is the winner. The goal of the game is to capture all of an opponent’s coins without hitting their blowout coin. Kids can battle six different Crunchers as they try to collect all 72 coins in the first series. Click Shots are designed for children ages 4 and up.


Vehicles & Action Figures Skyrocket Toys Introduces Vehicles of Mass Destruction

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he Vehicles of Mass Destruction, from Skyrocket Toys, is a new line of R/C vehicles hitting shelves this fall with major fire-power. The line offers older boys powerful remote-operated weapons that shoot hard, fast, and far. The Missile Striker, for ages 8 and up, is armed with an enormous foam dart that can shoot up to 75 feet. The Cannon Commando, also for ages 8 and up, is a giant gatling cannon that can rapidly fire foam missiles more than 25 feet in an all-out assault.

Missile Striker

Teenage Mutant Ninja Turtles Are Ready to Battle with Playmates Toys

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ith the ability to fling deadly projectiles to take out the enemy, the Teenage Mutant Ninja Turtles Flingers Deluxe Action Figures, from Playmates Toys, come fully equipped and ready for battle. Kids ages 4 and up load the projectiles into the backpacks of each figure, roll the figures across a hard surface, and watch as the contents of their backpacks are flung out. Each figure comes decked out in its battle armor gear, and the projectiles are specific to each figure. With the Anchovy Alley Pop-Up Pizza Playset, kids can open the pizza box to serve up a slice of action, topped with furious ninja moves. The pizza box pops open into a subway scene that stands 18 inches tall. Ninja action features in the play set include a portable pizza oven that flings fresh pizzas, floor traps, a tricky sewer cover, and an abandoned subway tunnel. Outfitted in their Ooze bustin’ gear, the Mutagen Ooze Action Figures have discovered a way to safely handle the Ooze and fling it back at the Kraang and the many Mutants. Each turtle is fully articulated and comes with a backpack and scoop that kids can load up with Mutagenic Ooze. Push down the plunger to squirt the Ooze into the scoop and then fling it at the bad guys. Mutagen Ooze Canisters include 2.4-ounces of Mutagen Ooze and a bonus mini-Turtle. Kids can collect all four and can use this creepy compound across the entire Mutagen Ooze figure and vehicle segment. Kids can go on an Ooze cruise with the Mutagen Ooze Sewer Cruiser, a fast-floating wet ski complete with its own slick defense. The Sewer Cruiser floats so it can be used on land or in water. It is compatible with most of the Core Turtle Action Figures and is suitable for kids ages 4 and up. Kids can Turtle-ize the skies with the Mutagen Ooze Drop Copter, an airborne assault helicopter complete with twin tubs to drop the Ooze on any Foot Clan foolishly walking the streets. Fast-spinning propeller blades and a working winch get the Turtles into and out of danger quickly. Kids can drive the turtles into their next battle with the Ninja Control Shellraiser, a full-function, remote-controlled vehicle that offers the ability to control the rapid-fire sewer-cover cannon. The Secret Sewer Lair Playset resembles the Sewer Lair that is home to the Turtles in the new Nickelodeon TV show. This play set will have kids creating their own lair of adventure as they become leaders of the pack, swinging into action, training the Turtles, and defeating Shredder once and for all. It includes more than 20 Ninja features and stands at 42 inches tall. This play set is compatible with all Turtles action figures and is suitable for kids ages 4 and up. Anchovy Alley Pop-Up Pizza Playset

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Goldie International Debuts Mario Kart Diecast Collection

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oldie International has debuted its new die-cast line, the Mario Kart Diecast Collection. With all five Mario Kart Diecast characters, kids can bring the world of Mario Kart racing to their living room. The Mario Kart Diecast Series One characters include Mario, Yoshi, Luigi, Donkey Kong, and Toad. The die-cast vehicles come in 1:64 scale and are sold as either single packs or in a fivepack collection. The Mario Kart Diecast Collection is for kids ages 7 and up.

Spin Master Super Charges Air Hogs, Tech Decks

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he Air Hogs O.R.B., from Spin Master, is a hovering sphere that floats above any surface. Kids can control it with the palm of their hand or watch it hover autonomously in any space. The O.R.B.’s spherical shape allows it to smoothly bounce off of walls and the ceiling. Kids can charge and display the O.R.B. on the palm-sized charging

cradle. Experience the thrill of aerial assaults with the Air Hogs MegaBlast, the first bombdropping R/C helicopter. Kids lift the bomb latch on the remote control to access the bomb button and to initiate the release mechanism. A blinking red LED notifies the pilot that the bomb is ready for action. Users then push the button to deploy. The bomb collapses and releases three missiles on impact. The Air Hogs Hyperactives 5 is a five-wheeled R/C stunt vehicle that drives, flips, crashes, rolls, and keeps going. The Hyperactive 5’s powered fifth wheel allows it to keep driving even when it’s upside down. The fifth wheel generates an extreme amount of torque allowing for high-impact, fast-action stunts. This vehicle also comes equipped with an Air Hogs Hover Assault Eject all-new tire compression suspension system so it can take on any obstacle. Also new to the Air Hogs line this year are the Air Hogs Hover Assault Eject and the Air Hogs Elite Helix X4. New from Spin Master are the Nano Speed Riderz, the smallest and fastest Nano Speed motorcycles. Kids can pull them back and watch them go. They perform gravity defying stunts and moto tricks with all six collectible Riderz. With the Moto Meltdown Trackset, kids can save the city from a total meltdown. Knock the hazardous barrels off the motorized elevator by launching a Nano Speed Rider into mid-air before the tower explodes. The 4-in-1 NASCAR Twisted Fury Track Set has four different configurations, letting kids race, loop, spiral, and crash to victory. The set also includes a Nano NASCAR Car. Spin Master is expanding the Tech Deck collection of miniature skateboards. The Tony Hawk Shred FX Sounds Ramp is a police car replica that makes skate sounds and comes with three ramp sections and a Tony Hawk Birdhouse Board with Trick Tape for pulling big tricks. Trick Tape lets users bring more pop to their ollies with a good grip without adhesive or glue. Tech Deck Longboards is a new line with progressive shapes and styles. The longboards feature reverse kingpin trucks, dual-durometer wheels, and realistic flex. Each board comes with a collector poster. Also new to Tech Deck are Tech Deck Scooters, miniature replica scooters licensed from brands including Envy, Phase 2, District, and Phoenix. Each scooter includes die-cast frames and bars and interchangeable, customizable parts.

FEBRUARY 2013

THE TOY BOOK • 229


Vehicles & Action Figures Interactive Toy Concepts Knows R/C Vehicles

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heelz are the new adrenaline-fueled racers from Interactive Toy Concepts. This series of custom-designed treads ramp up to more than 500 mph. Kids squeeze the hubs to rev up Wheelz, then put the rubber on the ground and watch them take off. Kids can challenge their friends for roadracing supremacy. The HeliQuad Series is the next step in R/C flight. These four-channel flying stuntcopters are designed for precise control and stability. From mini indoor stunt flyers to outdoor quad control, the HeliQuad Series has something for every R/C flight enthusiast.

Take a Ride on the Wild Republic Express

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olling into Toy Fair are the new Wild Republic Express Trains, from Wild Republic. The Shark Express, Big Cat Express, Dino Express, and Elephant Express are battery-operated animal trains packaged as sets of three animals that chug around a snap-together train track course. One larger-sized animal takes over as the chief engine and pulls along two smaller replicas. Each set can Dino Express be mixed, matched, and expanded.

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Blister the Velociraptor

V-Tech Switches It Up

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witch & Go Dinos, from V-Tech, transform from dinosaurs to vehicles in a few steps. These collectible dinos are infused with electronics and create a twoin-one, imaginative play experience. In dinosaur mode, sound effect buttons emit realistic dinosaur sounds and phrases that teach facts about each dino, providing fun and enriching playtime for kids ages 3 to 8. Jagger the T-Rex transforms from a super-cool construction crane to a fierce Tyrannosaurus Rex. In crane mode, Jagger features a 360-degree rotatable, extending crane, a mini-transforming bulldozer, a voice-activated launcher-fired drill bit, and realistic crane sound effects. When switched to dinosaur mode, Jagger’s eyes are animated and his feet stomp. He recognizes and responds to specific voice commands and roars with his voice-activated, motorized jaw. Blister the Velociraptor transforms from a helicopter to a fierce Velociraptor. In helicopter mode, Blister features a button-controlled spinning propeller, a bright LED searchlight, and a launcher-fired rescue claw. Equipped with a motion sensor, Blister responds to movement with realistic helicopter sound effects. In dinosaur mode, Blister’s animated dinosaur eyes, moveable arms, and long, curved, sickle-like claws become visible. Other additions to the Switch & Go Dino collection include SkySlicer the Allosaurus, MC Roar the Giganotosaurus, Stompsalot the Amargasaurus, Quiver the Stygimoloch, Torr the Therizinosaurus, and Akuna the Velociraptor.

FEBRUARY 2013


Infant & Preschool Grab a Bite, Catch a Show with Pacific Play Tents

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acific Play Tents releases the One Touch Nursery Tent. One Touch is the newest technology in tents—users remove the tent from the carry bag, unfold it, and lift it up. With just one touch, the tent is set up. This tent has the structural stability to withstand wind and provides protection from harmful UV rays. Each tent is also rated SPF 30 and has a waterproof floor. The Grocery/Puppet Theater Tent features a grocery store on one side and a theater on the other. This tent is just the place to stage a puppet show and go grocery shopping at the same time. This tent provides hours of imaginative playtime for all little actors and shoppers. One Touch Nursery Tent

B kids Expands Infant, Toddler Lines

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he Sorting Cube, from B kids’ wooden line, is a vibrant wooden sorting cube that provides fun and skill-building for baby. It encourages the development of motor skills and enhances learning through discovery. This toy is appropriate for kids ages 2 and up. The See ’n Spin Alphabet Rack allows toddlers to learn the letters of the alphabet in a fun and interactive way. Ideal for ages 1 and up, this rack is just the right size for little hands. Two-sided blocks feature letters and simple shapes for development skills. The spinning blocks spark imaginative play in children. The Pounding Shape Bench helps foster shape recognition, colors, and size differentiation skills. Parents can watch as kids have fun tapping the shapes through the holes using the soft, wooden hammer. They can then turn the bench over and tap them back to continue playtime. This toy is recommended for kids ages 1 and up. The Tap ’n Tilt Roller Rack, for ages 18 months and up, also helps foster shape and color recognition skills. The rack includes a rattle ball that makes rattle noises. The Race ’n Drop Track is made of four slightly curved ramps and stops to allow the racing cars to roll down, back, and forth in a continuous motion. The set, for kids ages 18 months and up, includes two colored racing cars plus one light-up sound ball, providing hours of fun. B kids is also expanding its bath line with toys to make cleaning up an enjoyable experience. Splash ’n Scrub Pals are clever bath companions that break out in dirty ink splotches in warm water, but the dirt disappears in a matter of seconds as the water cools down. This mesmerizes babies’ eyes as the ink spots appear and disappear. These fun additions to bath time are for kids ages 8 months and up. The Splash ’n Slide Water Park Wonder, for ages 1 and up, includes a water slide and a spinning water wheel to keep young hands active and happy in the tub. Tap ‘n Tilt Roller Rack

FEBRUARY 2013

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Infant & Preschool Discover Nat & Jules’ New Take on Peek-a-Boo

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ittle ones can enjoy the classic peek-a-boo game with the new Discovery Peek A Boo Toy, from Nat & Jules by Demdaco. This interactive koala activity toy squeaks and crinkles and includes a mirror, a teether, and rings. This toy is great for attaching to strollers, car seats, or cribs.

Haba Expands Farm Friends, Magic Forest Friends Lines

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aby’s first cuddly companion, Haba’s Pacifier Animal Fleecy Fluffy, has a hook-and-loop band that attaches to any pacifier so this fleecy, fluffy friend stays loyal, soft, and close at naptime, stroller time, or bedtime. Tots can listen for a jingle or rattle inside the Fabric Ball Fleecy Fluffy. Each fabric ball is soft and made from a combination of velour, corduroy, and polyester materials. The Farm Friends Play Book soft book is filled with surprises. Kids walk around wearing one or all three of the enclosed finger puppets as they mosey through the farm and pretend to visit the animals. Each soft page has touchable textures made from polyester, mesh, hook & loop strips, plastic rings, and a mirror foil. The book is made for kids 18 months and up. The Farm Friends Mobile will attract baby’s attention with colorful farm animals that swing and sway above the crib, encouraging sweet dreams. When baby is wide awake and ready to play, caregivers can slip the Play Gym Color Fun activity center in place. The center rod can be adjusted to two different heights as baby’s reach grows. Add the Magic Forest Pacifier Chain to any pacifier and give baby something magical to gaze upon. Chains vary with illustrated woodland flora and fauna from owl and mushroom to bird and flower. Parents can string the Magic Forest Friends Stroller Decoration where baby can stare and wonder at the rabbit, hedgehog, and mushroom. With soft velour and polyester fabrics, the Magic Forest Rabbit Stacking Figure pulls apart into a stacking game. This figure features hidden rustling elements, a teething spot, and a wind-up mechanism activated by a pull of the green tab. The Magic Forest Friends Pull Toy features two wooden wheel axles that are detachable, along with a pull string, turning this ensemble into a secondary nesting toy. Each of the forest friends makes a different sound, enchanting babies ages 10 months and up. The Magic Forest Friends Playbook is an interactive soft playbook that folds up like a hut and opens wide as pages of a three-part story. Little surprises like a teething ring and a door to be opened beckon baby’s curiosity. Farm Friends Play Book

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FEBRUARY 2013



Infant & Preschool Kids Will Be on the Go Go with Winfun’s Drivers

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infun’s newest offerings will have something for infants, toddlers, and preschoolers. For infants, there are play mats, musical keyboard sets, and play tables to help little ones stand and learn to walk. A baby learning pad, push/pull cars, animal characters, and a foot-to-floor ride-on truck are also new to the line of infant toys. For toddlers, Winfun introduces the Go Go Drivers. These individual vehicles encourage creative thinking. Other items include a Garage set, Race Car set, Flyover Track set, and Musical Track set. New musical items with MP3 connectivity, including a keyboard and drum sets, are also in the line and allow for a family’s own music to be incorporated into Winfun playtime. Musical Track Set

Tots Hear Tranquil Tunes with Cloud b’s New Collection

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loud b’s new collection features apps with soothing sights and calming sounds developed to help children sleep. The Twilight Turtle Tunes—the first Cloud b character to feature Bluetooth technology—utilizes a free Twilight Turtle Tunes app, provided by Cloud b, to give parents and caregivers a pre-set library of melodies and sounds to create their own mixes to play. A premium app will also be available, which will include access to personal music libraries via Bluetooth. The melody and twilight effect can be programmed for up to 24 hours. Tranquil Crab is the newest addition to Cloud b’s line of plush characters. Tranquil Crab glows in a warm orange color and plays a Hawaiian-themed jingle. Twilight Carz are ready to rev up the deepest dreams for even the most restless sleeper, and they transform to push-and-play action with fully functioning wheels for daytime fun. Twilight Carz’s light projections are set to a 45-minute timer, ensuring complete darkness during the child’s sleep. Kids can travel under the sea with the Tranquil Starfish, which projects a magical underwater light effect while playing the soothing sounds of ocean waves. Kids can also experience a fairytale with the adorable soft plush Firefly Frog, which features fireflies glowing in his tummy, as they are soothed to sleep with the calming sounds of crickets in the rain. Red Lightning features projections of cool lightning bolts, with illuminating headlights and taillights, while Pink Hearts features projections of hearts and stars in blue and red LED lights. Glow Cuddles are plush characters that combine sight and touch to help calm even the fussiest child. The soft bear and bushy-tailed bunny have calming, touch-activated rhythms that mimic a heartbeat and Twilight Carz glow through the night.

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Tomy Expands Offerings Across Brands

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ncouraging early development of the senses, Tomy’s Lamaze toys spark creativity, introduce discovery, and support healthy sensory development. The Everyday Lamaze line of infant toys expands its Play and Grow developmental plush characters to include additional whimsical take-anywhere friends and unveils additions to the flagship line of Classic Play items. Tomy Toys features products that come alive and encourage hours of play. These colorful, interactive play-to-learn toys develop a child’s core skills. The Choo Choo Loop features classic train play with a twist, as the track can be connected in a loop, allowing the train and track to roll around like a wheel. The Talking Photo Album lets parents make photos interactive by recording an individual voice message for each of the eight photographs in the album. New additions to the John Deere Preschool line include the John Deere Push & Go Truck with a simple function tilting dump box perfect for little hands and the John Deere First Animal Puzzle, an easy-to-spin, three-sided puzzle that helps preschoolers learn counting and animals. John Deere Big Farm expands its offering of 1:16-scale items with the Frontier Grain Cart, which features a rotating, working unloading auger and adjustable jack. The John Deere R/C Tractor is a fully functioning tractor that steers right, left, forward, and reverse and features working lights and sounds. Additions to the Monster Treads lineup include Monster Wheelers, John Deere Mega Hauling Set, Tractor with Gravity Wagon, and Loader. Lamaze Peanut

FEBRUARY 2013

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Infant & Preschool Get Ready to Rock It Out with Playskool’s Rocktivity Line

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layskool, from Hasbro, continues to expand its Rocktivity line, which includes a colorful piano, tambourine, microphone, and more. The line encourages babies to move, learn, and play, and features well-known tunes. Kids ages 6 months and up can become mini music mix masters with the Mix ’n Crawl DJ Ball. Featuring digitally re-created pop tunes, babies can slide, toggle, and push buttons to switch up rhythms as lights flash to the beat. Close the mini mix station into a brightly colored ball for little ones to crawl and chase after. The Shake ’n Groove Microphone allows children to sing along to a digitally re-created version of Lady Gaga’s “Born This Way” and other favorites. When babies tilt the mic, the tempo and lights change in response to their movements.

Shake ’n Groove Microphone

Spin Master Helps Toddlers Get Creative

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pin Master introduces two new Aquadoodle products this year for kids’ first creative experience. The Aquadoodle Velvet Book combines the fun of velvet art with reusable coloring fun. Safe for kids ages 2 and up, this product allows kids to create without making a mess. Just use water to re-color. The book is available in Disney Princess-, Minnie’s Bow-tique-, and Sesame Street-licensed themes. The Aquadoodle Doodle Pad provides big creative fun in a compact size. The pad offers both color reveal and doodle play on its two-sided design, and it comes with a 10-page activity booklet. The pad is available in licensed and non-licensed versions. Aquadoodle Doodle Pad

Small World Toys Goes Interactive

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llie the Octopus, from Small World Toys, plays music with just a touch. Kids can press Ollie’s head to hear one of four classical songs or tap the instrument patch to change the sound from piano, to bell, violin, horn, or accordion. The Musical Library is a piano-shaped electronic book filled with more than 100 words and phrases. Kids can learn about animals, vehicles, shapes, colors, objects, musical instruments, and parts of the body. Each piano key gives multiple responses. Sparky the Dog features 44 phrases, three songs, and eight amusing interludes. Sparky reacts when moved and is suitable for kids ages 6 months and up. Musical Library

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FEBRUARY 2013


Jakks Pacific Expands Moose Mountain Offerings

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ids can play along with their clubhouse friend Mickey Mouse with the Disney Mickey Mouse Happy Hauler, a combination two-in-one wagon/ride-on from Jakks Pacific’s Moose Mountain division. Also available is the Disney Minnie Mouse Happy Hauler. Both haulers feature a ride-on mode, allowing little ones to ride in comfort as they hold the easygrip handles that play sounds and a tune at the touch of a button. Tots can release the handle from the locked position with one touch and tow along favorite toys in the large under-seat storage area. It’s tee time with the Fisher-Price Golf ’n Go Ride-On, which folds out to a child’s very own putting green. This ride-on has everything a little caddy needs for a day out at the golf course. It’s a musical jamboree on wheels with the Fisher-Price Little People Sing Along Scoot ’n Ride. This ride-on includes an echo microphone to sing along to the included nursery rhymes, under-seat storage, and a push-bar handle.

Disney Mickey Mouse Happy Hauler


Infant & Preschool PlayWow’s Latest Offerings Will Wow Kids

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he Pretty Princess Vanity, from PlayWow, features a table with a built-in mirror and three plastic beauty accessories, along with a pink and purple inflatable seat fit for a princess. This set is made for kids ages 3 and up. The Soft Sports Soccer Set is the perfect size for aspiring soccer players. Featuring Lenny the Lion and bright colors, this inflatable soccer set is great indoors or out. Easy to inflate and wipe clean, the set is recommended for kids ages 18 months and up. With the new Jungle Book-themed Giant Peek ’n Learn Tunnel, kids can go on an adventure without ever leaving the play room. This inflatable tunnel features Jungle Book characters Mowgli, Shere Khan, and Baloo and includes three windows that encourage peek-a-boo fun. This indoor/outdoor activity tunnel is recommended for kids ages 3 and up.

Giant Peek ’n Learn Tunnel

Manhattan Toy’s Preschool Offerings Race Ahead

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room-Vroom! Look out for Manhattan Toy’s Little Racers race cars. These colorful cars are ready for a ride along the floor. Kids can collect all four of these easy-to-grasp plastic race cars and build their gross motor skills as they race across the finish line. The Press & Go Kitty supports gross motor development in crawlers and walkers. The easy-to-grasp kitty speeds across the floor with one push. Rattles, twists, and teethers, oh my! The Twisty Time Rattle has a three-part barbell that swivels and twists with every movement. The rattle, squeaker, and teethers add tons of fun to this easy-to-grasp little rattle. The colorful Wobble We Go Rattle features a wobble top and bottom shape that creates a teeter-totter motion every time it moves. Each movement shakes the round rattle inside. Rolling rattle balls feature kitty and puppy graphics. The Zoo Winkels Lion has a lion face placed inside the classic Winkel loop structure for added engagement. Zoo Winkels Lion features the option to chill so it becomes a cool, soothing teether. The Sweet Pea Blankie pairs the comforting Sweet Pea character with an ultra-soft blankie. Soft, soothing, and snuggly, the Snuggle Pods collection will comfort even the littlest cuddlers. The classic game of croquet has a prehistoric twist with the Dino Club Croquet Set. Kids use the mallet to knock the ball through the dinosaur arches. This elementary game supports gross motor development and allows children to practice good sportsmanship through taking turns. Tummy time play gets a Seussical twist with The Cat in the Hat Discovery Mat. The mat features the Cat in the Hat with his friendly fish. The Cat in the Hat Discovery Mat

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Visit us at Toy Fair Booth # 5516


Infant & Preschool Fisher-Price Adds to Bathtime Fun with Peppa Pig

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uddy Puddles Bathtime Peppa, from Fisher-Price, brings Peppa Pig to kids’ bathtime play. Muddy Puddles Bathtime Peppa includes a Peppa figure with color-changing mud, a George squirter, a washing brush, and a bathtub play-piece that suctions to the wall. Kids can use the George squirter or brush to wash Peppa and watch as her muddy spots magically disappear in warm water. Water strains from the bottom of the 6.5-inch piggy tub and all pieces can be stored inside.

VTech Cooks Up New Play Sets, Smart Toys

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ody the Smart Cub and Cora the Smart Cub, from VTech, introduce young children to daily routines, first words, time telling, and emotions. Cody and Cora help children grow and learn every day through daily morning greetings, bedtime music, and holiday and birthday wishes. Cody and Cora are recommended for kids ages 6 months to 3 years. The travel-themed Roll & Learn Activity Suitcase features an interactive activity panel on its front with four light-up piano keys, a removable phone, a fun dog character, and spinning gears for imaginative play. Children can open it to pack their things, and an 2-in-1 Shop & Cook Playset easy-grab handle lets them take their fun on the go. Little travelers will learn first words, greetings in English and Spanish, modes of transportation, and famous places, as well as strengthen their fine and gross motor skills. The suitcase includes more than 30 melodies and sing-along songs and is recommended for kids ages 1 and up. The 2-in-1 Shop & Cook Playset transforms from a shopping cart into a kitchen in a few simple steps. The cart responds with fun phrases and sounds, and there is a seat for children to take a doll or stuffed animal along. When it is time to cook, the cart becomes a play kitchen, complete with a sink, oven, stove burner, and cutting board. The play set encourages pretend play and exploration and is recommended for kids ages 2 and up. Go! Go! Smart Wheels includes 12 vehicles that respond to SmartPoint locations with different phrases, music, and sound effects. Vehicles and play sets teach letters, sounds, and imaginative play while developing a child’s motor skills, exploration, and more. Reconfigure and connect all of the play sets to each other for more play possibilities for kids ages 1 and up. The play sets are available in airport, train station, construction, garage, racetrack, car carrier, fast track launcher, and traffic signal bridge varieties.

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Roll & Learn Activity Suitcase

FEBRUARY 2013



Infant & Preschool Tots Are on the Move with Little Tikes

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n its Ride-On line, Little Tikes will unveil the threewheeled Learn to Steer Scooter, which features two bold colors. The 4-in-1 Sports Edition Trike grows with children, featuring new spring colors and UV-protective canopies. The Cozy Coupe line introduces Princess Cozy Coupe, which comes in pink. The Infant Basic line welcomes Wiggimals, a colorful brand comprised of four characters: a cow, a sheep, a chicken, and a pig. The Clearly Sports line will launch with Golf, Kick Ball, Baseball, Bowling, and Bowling for Girls. Also new are Turtle Sandbox, Garden Table, Bubble Machine, First Slide, and the Hide and Seek Climber and Swing.

innovativeKids Introduces Stackable Books

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he iBaby Tether Book I Love You All Day Long, from innovativeKids, features ribbon-tethered play pieces that fit easily into pockets on each page of this rhyming story. From breakfast to playtime to bath time to bedtime, kids will love finding the appropriate pocket for each of the babies as they read along. The Green Start Book Towers are carry-along towers with 10 chunky, stackable books—little color books and little ocean books—featuring fun rhymes about simple, early learning concepts. Parents can read the books with their children, build with them like blocks, and then slip them back into the tote-along tower for on-the-go fun and learning. With the two newest titles, kids learn about colors in a whole new way and explore the wonderful world under the sea. iBaby Tether Book I Love You All Day Long

Bubble Machine

TCG Gets Kids Moving While Learning

T

CG continues its partnership with Fisher-Price, offering a new line of games that include some of Fisher-Price’s most iconic toys. The I-JIG Interactive Jigsaw Puzzle System lets preschoolers make a puzzle, play games and music, learn animal names and sounds, and answer questions about the puzzle. The Lil’ Snoopy’s Tippin’ Treats Game is an action-packed preschool game that motivates kids to get up and move. The Corn Popper Pop ’n Race Game teaches basic colors and shapes. The Chatter Phone Chat ’n Match Game interacts with preschoolers as they learn numbers and animals. The line also includes See ’n Say Find ’n Seek, Piggy in a Blanket, Barnyard Bingo, Smartominos, and Match It. With the Fisher-Price Little People Play Mat, kids can steer their Little People Wheelies car along the mat to the farm, zoo, and school. The Hot Wheels Play Mat lets kids race their Hot Wheels car along the mat through racing scenery.

242 • THE TOY BOOK

FEBRUARY 2013


Asa Takes Kids for a Ride

T

he Mobo Mini, from Asa, is a three-wheeled cruiser for kids ages 2 to 5. Mobo Mini has an ergonomically designed steering system that aids in the development of hand-eye coordination and muscle strength. Parents are also drawn to the product’s sturdy material, comfortable seat, and chainless chassis, which protects against smashed fingers or snagged clothing. With the Mobo Mini’s adjustable frame, children will have a bike that fits their needs for years. A safety flag and “never-flat” rear tires are included in every Mobo Mini purchase. The 2-in-1 Mobo Tot is an ergonomically designed cruiser for toddlers ages 2 to 5. With a waist-high comfortable grip push bar, parents can contribute to their child’s enjoyment and keep them safe. Parents can be at ease with the Mobo Tot’s safe and durable ride that makes exploring fun. Customized decals allow children to express their creativity. 2-in-1 Mobo Tot

Wonderworld Enhances Walking, Riding, and Musical Skills

W

onderworld encourages children to dream big and use their imaginations through role play with the Handy Doctor Set. The set offers kids all the tools they need to recreate a real-life visit to the doctor. The red doctor’s bag opens up a world of creativity with eco-friendly wooden versions of classic physician’s instruments. The 2-Way Flipper is the newest addition to Wonderworld’s line of Safari Beads Play Gym Wonder Trix Tracks. Children can learn all about motion and speed by creating their own track designs that are easily constructed with a special connecting system, and route the marbles throughout the sets time and time again. The Wonder Walker helps children learn to walk. The walker comes in a bright red design so toddling children are easy to spot when they’re on the go. The walker also comes equipped with storage space, convenient for make-believe trips to the grocery store or shopping mall. With the Fun Safari Collection, children can tap into their musical skills. Children can create their own jungle beats by themselves or with friends using the Safari Tambourine Set, Safari Duo Drum, and Safari Xylophone. Also featured in the collection is the Safari Beads Play Gym. This classic toy is enhanced with vibrant colors and an animalistic flare to help kids bring the fun of the jungle home while moving their hands through the beaded maze. Fire Rescue and Flower Power are the latest Smart Gear Balance Bikes to hit the Wonder Walker pavement helping children learn to ride. Children will be riding in style with the bright red Fire Rescue bike with bold graphics while the Flower Power bike features a floral theme with multi-colored pastel stripes. The Smart Gear Balance Bikes have pneumatic rubber tires with extra long tube valves as well as rubberized handlebar grips for easy steering.

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THE TOY BOOK • 243


the box

Outside

Packaging for Maximum Impact More than an opportunity to display an action figure, great packaging should appeal to kids and to collectors alike, while helping to tell the story—and maintain the value—of a property. by Ted Mininni, president of Design Force, Inc.

E

very action figure has its own back story, and that story should be reflected in its packaging. Many action figures originate from comic books, movies, animated TV series, and video games, and those storylines should translate into the way these toys are presented. The success of an action figure depends largely on the relevance of the property as a whole. Each property’s storyline must evolve to remain interesting and continue fueling kids’ imaginations. Failure to do so leads to the demise of these brands, as new action figures take center stage in a fast-changing culture. Ongoing interaction and fantasy are absolutely necessary to generate continued interest and excitement. Promotional tie-ins, licensing, and cobranding opportunities keep action figure brands relevant in a world where thousands of entertainment brands vie for attention every day. Launching licensed consumer products to extend the reach of action figure toys makes sense. However, licensing programs for these properties must be supported by well-designed style guides. These style guides are important to packaging designers. A good style guide allows flexibility, yet ensures that the brand will be consistently and faithfully represented in consumer products and packaging. The marketplace is teeming with licensed products, and not all of them are a resounding success. Think about the enduring legacy of Star Wars and its cast of unforgettable characters, both protagonists and antago-

244 • THE TOY BOOK

nists alike. Or Teenage Mutant Ninja Turtles, Power Rangers, and the Star Trek crew from every generation. What makes them successful? A continual stream of licensed products, toys, and games—real and virtual—movies and cartoons, and promotional tie-ins. These efforts keep the property front and center in a well-orchestrated manner. In packaging design, let’s not forget adult collectors. Heritage action figures boast multi-generational fans. Keeping their legacies intact while contemporizing the characters with updated adventures engages fans of every age. Developing design assets for their licensing programs and establishing a consistent retail presence through welldesigned packaging requires careful maintenance of visual cues that are unique and essential to these brands. When it comes to packaging, it’s important to consider two equally important and distinct groups: adult collectors and kids. Communicating the brand and its assets is essential. So is ensuring an exciting brand experience by leveraging cues relevant to the action figure. Quick identification of action figures and their unique characteristics should be the focus. Package design should allow action figures to be fully visible. Verbal communication should be limited and selective on the front panel, conveying character name and “action feature.” The latest revelations about the character’s adventures can be expressed on the back panel of the packaging. It’s best to resist the inclination to make action figure

FEBRUARY 2013


State of the Industry 2013 continued from page 45

Foreign Accents Even with markets in southern Europe reeling from high unemployment, stagnant or declining spending, and the threat of rising taxes, I still think that consumer spending on toys will rise faster outside the U.S. than within. Latin America, Eastern Europe, Asia, and even parts of Western Europe are, in my view, likely to outpace the U.S.

Costs

packaging too juvenile. Kids gravitate to their favorite action figures and will purchase them no matter what. But adult collectors may shy away from them if they’re packaged in an overly juvenile manner. Since collectors value packaging and usually retain it along with the action figure, it’s important to elevate its quality. Collectors know that action figures should be kept within their retail packaging to maintain their value. Collectibles bring higher prices when resold if packaging is intact and in good condition. Licensing program designs for action figure properties should be exciting. A visual approach for licensees that can stretch to encompass all consumer product categories in all channels, allowing for exclusive deals for retailers, is crucial. Developing an iconic visual hook for the property is important as the first step toward establishing recognition, but it’s storytelling on consumer products and packaging that cements relationships. Remember: great design is a core value in all consumer product packaging. When it comes to packaging action figures for kids and collectors, this is especially true. Making the brand come to life for kids of all ages ensures that their ■ favorite action figures will live forever. Ted Mininni is president of Design Force, Inc., the leading package and licensing program design consultancy to the consumer product and entertainment industries. He can be reached at (856) 810-2277 or www.designforceinc.com.

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There will be much hand-wringing about health care costs under Obamacare, and, if the economies of the developed world improve, there could be commodity inflation. For the most part, I believe costs will be manageable in 2013. That is, unless the easy money spigot remains as open as it has been. The flip side of inflation caused by economic growth should be pricing power that can offset the damage.

Shake Out I’m not going to name names, but I can tell you that if this year is a repeat of last year, there are going to be some casualties. You can’t take a mature industry with cost pressures and competing technologies and suck another billion dollars out of it without some heads rolling. Small companies come and go, or get acquired or merged. But there are some significant companies in this industry that are hurting. To quote Charles Dickens in A Christmas Carol, “I see a vacant seat… if these shadows remain unaltered by the future…” ■

Sean McGowan is a managing director in the equity research department of Needham & Co., a New York-based investment bank. He has been covering toy stocks since 1986, and has also covered video games, juvenile products, sporting goods, and consumer electronics.

THE TOY BOOK • 245


Tablets and the Toy Industry

When Showrooming Takes the Glee Out of Toy Sales

continued from page 46

continued from page 48

Sales are likely to continue increasing as the overall tablet market grows. This has already had a big impact on the toy market globally, and will continue to impact it. Does this mean that every toy company should come out with their own new kids’ tablet? No, at least not in my opinion. The reality is that we now have incumbents with clear positioning, established consumer aspirations, and retailers who have seen massive sales and therefore believe in these already established kids’ tablet brands. It’s critical to keep in mind that while there may be a broad sweep of different tablet brands in the adult-targeted market, the toy industry still relies on comparatively few toy aisles in comparatively few retailers across the world to drive a substantial chunk of the market. Moreover, retail buyers in toy departments seem unlikely to split the potential sales between any more SKUs than they need. So for those companies considering the launch of a new kids’ tablet, I would ask you these questions: Is your tablet considerably better in terms of functionality, content, or technology than the existing players? Does your tablet have a sustainable advantage? Do you have an awesome content stream? Do you have deep enough pockets to develop, manufacture, and market a high-end SKU? Do you have enough leverage with mass-market retail to secure placement? Can you afford to miss the mark and fail? If you can answer yes to all those questions, maybe you have a chance, but otherwise, it looks like this giant new chunk of the market is close to being sewn up. The other point to note here is the need to update or buy extra content. This will clearly annoy some parents, but what are they going to do once they’ve invested in an expensive device? The vast majority will purchase extra content and apps. Aside from being a strong revenue opportunity for kids’ tablet companies, it will also offer an incremental revenue stream for entertainment content owners. These are interesting times, and whatever your thoughts on kids’ tablets, they are here to stay for the next few years at least. ■

For example, the e-tailing group, an e-commerce consulting company, predicted last year that 87 percent of online retailers plan to invest in category content and 66 percent of those were going to include product comparisons. Recommendation technology, a key source of product comparisons, provides an easy-to-use content-rich experience that helps guide the customer through a store’s inventory quickly while giving the shopper more confidence in the buying process. Product recommendations also have been proven to keep shoppers on a store’s site longer, resulting in more products viewed. Additionally, product recommendations provide a more engaging experience, thus extending the value of a retailer’s overall search engine optimization investments. Such recommendations are more meaningful to a specific consumer because they can be based on that person’s prior purchasing behavior as well as other variables, such as website visits, products previously viewed, and social network attributes. Does it work? Yes. According to some estimates, Amazon generates $19,000 per minute from sales on recommended products alone.

Steve Reece is a brand marketing and product development consultant in the UK and European toy and game markets, as well as the author of The Practical Guide to Doing Toy Business in Europe. He previously worked for Hasbro’s European head office in brand marketing and market research. You can contact him via steve.reece@vicientertainment.co.uk, or visit his blog, www.stevenreece.com.

Ken Levy, PhD, is CEO and co-founder of 4-Tell, a technology company that increases sales for online retailers with personalized cross-sell and up-sell. An acknowledged thought leader in cross-channel personalization and product recommendations, Levy is passionate about helping merchants provide online shoppers with the best experience possible. He can reached at Ken@4-Tell.com or by visiting www.4-Tell.com.

246 • THE TOY BOOK

Engaging Consumers Drives Sales

According to Forrester Research, U.S. retail e-commerce sales are expected to reach $279 billion by 2015. However, retailers in this new age are far from reaching the finish line. Mobile and social commerce are both nascent technologies, but they will only extend the era of the empowered shopper. The goal is to connect with these shoppers and assist them in making a wise purchase, whether they’re shopping in a virtual or brick-and-mortar store. Placing consistent, seamless, and simultaneous product recommendations throughout various marketing channels, from website to interactive kiosks, can engage consumers in a compelling, credible way that drives sales. There’s another old expression to consider: “When in Rome, do as the Romans do.” As a retailer in the world of e-commerce, you want to do as today’s shoppers do and be everywhere. ■

FEBRUARY 2013


I nt e r na t io n al T o y I n d us tr y

Japanese Toy Makers Fight to Stay on Top by Lutz Muller apan has lost its position as the second largest toy market after the U.S. to China, according to Euromonitor. While it remains an important marketplace, Japan faces major challenges. This is how the market developed since 2011, and how it is expected to develop this year:

J

Japanese Toy Market 450 400 350 300 250 200 150 100 50 0 2011

2012

2013 Yen 1 billion

US $10 million

Thousands of toy shops in the country are served by wholesalers and semi-wholesalers, but the dominant players

FEBRUARY 2013

are Toys “R” Us, with 162 stores; Ito Yokado, a department store with 174 locations; Yamada, an electronics retailer with 3,583 stores; and Bic Camera, an electronics retailer with 39 stores. The two dominant players online are Rakuten, with about 44 percent, and Amazon, with another 15 percent of the overall Internet business in packaged goods. Figure B shows a breakdown of the Japanese toy market into individual product categories last year (in yen billion wholesale). Bandai and Takaratomy account for slightly more than a quarter of this market. Mattel and Lego command only a combined 3 percent. Hasbro has no presence in Japan, but their toys are handled by Takaratomy. In comparison, Mattel and Hasbro have more than 40 percent of the U.S. market, while Lego and Jakks Pacific make up another 13 percent. The Japanese toy market declined last year and is expected to continue declining this year. Japan faces two very significant challenges—one short-term and cyclical, the other long-term and structural. The first challenge is economic. According to a recent report from The United Nations Department of Economic and Social Affairs, “Japan’s GDP is forecast to grow 0.6 percent in 2013 and 0.8 percent in 2014, down from 1.5 percent in 2012. Economic growth in Japan in 2012 was up from a year ago, mainly driven by the reconstruction work and recovery from the earthquake-related disasters of 2011. The Japanese government took additional measures to stimulate private consumption. Exports faced strong headwinds from the slowdown in global demand and appreciation of the yen. According to the World Economic Situation and Prospects

THE TOY BOOK • 247


I nt e r na t io n al T o y I n d us tr y Figure B Category

Yen

Covers

Learning/Educational

64.2

Preschool, blocks, electronic learning

Games

60.8

Board games, puzzles, mini electronic games

Girls' Toys

19.9

Dolls, doll houses, fashion accessories, cosmetics

Boys' Toys

17.5

Vehicles, R/C toys, railway toys

Boys' Character Toys

24.2

Action figures

Figure D

Hobby

54.6

Plastic models, model railways, arts and crafts

High-Tech Trend Toys

2.7

Interactive, robots, computer-related toys

Lifestyle, Variety Goods

40.3

Gifts, decoratives, festival and Christmas items

Other

4.8

Total

319.7

report, Japan’s economy is expected to slow as a result of the phasing out of incentives to private consumption and a new measure that increases the tax on consumption, reduces pension benefits, and cuts government spending.” In other words, things will be difficult for the next 24 months—bad news for manufacturers producing non-essential goods such as toys.

1950

Males

Males

454,211

210,000

in Japan

372,617

150,000

in Europe

33,676

20,000

in North America

26,542

20,000

in other Asia

21,378

20,000

in Toys and Hobby*

177,994

90,000

in Content (video games)

225,504

120,000

in Facility (parks)

61,033

0

70

70

70

60

60

60

65 and over

50 59.6%

50

50

15-64

51.8%

65.0% 40

40

30

30

30

20

20

20

10

0-14

35.4%

10

10

8.6%

13.5%

0

0

0 2 0 2 (millions)

4

6

2050 Females (projection)

39.6% 80

4

Total Gross Sales

90+ 21.5%

80

6

Bandai Takaratomy (in yen million) (in yen million)

*Bandai: toys, candy toys, cards, vending machine products, apparel, and sundries. Takaratomy: toys, apparel, and baby non-toy products.

Females

90+ 4.9%

Age (In Years)

2007

Males

Females

90+

40

Company

Changes in the Population Pyramid

Figure C

80

The second challenge is demographic. The number of children in Japan has been on the decline for 31 years, and the National Institute of Population and Social Security Research predicts that the country’s 14-and-under population will decrease by a third by 2035. Figure C shows how the population is developing.

6

4

2 0 2 (millions)

4

6

6

4

2 0 2 (millions)

4

6

Source: Statistics Bureau, MIC; Ministry of Health, Labour and Welfare

248 • THE TOY BOOK

Bandai and Takaratomy know that they must find ways to diversify away from this declining base. Both companies are very big outfits. Figure D shows Bandai’s actual sales figures, while Takaratomy reports a projection based on sales in the first half of last year. With annual sales of $2 billion, Takaratomy is approximately half the size of Bandai, with sales of about $4.5 billion. Both companies serve the pre-14-year-old market, with about two-thirds of their business in Japan. Given the demographic outlook, this is a recipe for disaster in the long-term. There are two options: cater to older age groups, or take their business elsewhere. Both companies have chosen the latter.

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I nt e r na t io n al T o y I n d us tr y RC2 Sales

Figure E

(in $millions)

2007

2008

2009

2010

Mother, Infant, Toddler

185

258

183

195

Preschool, Youth, Adult

304

179

237

232

Total

489

437

421

427

Category

In 2011, Takaratomy snapped up RC2, a company that has been successful in North America and Europe, as seen in Figure E. RC2 helped Takaratomy bolster their struggling business in Europe and the U.S. and served as an opportunity for Takaratomy to strengthen its preschool department in the learning and educational toy category in Japan. With the acquisition of RC2 came Curt Stoelting, the former CEO of RC2 and current CEO of Tomy International, and Peter Henseler, former president of RC2 and current vice chairman of Tomy International. These appointments demonstrate Takaratomy’s dedication to growing its business internationally and a willingness to change its strategy. Bandai also began to move into the international market with Power Rangers and Ben 10. The Power Rangers were reintroduced in February 2011 with Saban’s Samurai TV series,

and the Super Samurai series. Megaforce will launch early this year. As seen in Figure F, Power Rangers sales are expected to exceed $100 million this year. Turner Broadcasting launched the TV series Ben 10: Omniverse last October on Cartoon Network, after several years of non-use. The launch was accompanied by a range of action figures at major retailers such as Toys “R” Us and Target. As a result, both the Power Rangers and Ben 10 captured about 5 percent of the action figure market in the U.S. last year.

Toy Business

Figure G

(in U.S. thousands) 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 Japan

Europe

North America

Other Asia

Total Toys

Takaratomy Bandai

Figure F

Toys and hobby SBUs (strategic business units) sales of Power Rangers series products in the U.S. and Europe (yen billion) 17.5 15.5

15.1

11.1

Takaratomy and Bandai have since expanded their presence in Europe and North America. Figure G shows how their businesses looks today. As of September, Takaratomy held cash reserves of approximately $350 million, and Bandai held cash reserves of worth more than $1.3 billion as of March. Both will likely invest in further advances in the international market, becoming competition for the currently dominant Mattel, Hasbro, Playmobil, Ravensburger, Giochi Preziosi, and more. ■

9.0 (Forecast)

5.0

4.2 1.8

2006

2007

2008

250 • THE TOY BOOK

2009

2010

2011

2012

2013

Lutz Muller has been active in the global toy and video game market since 1984. He has lived and worked in Europe, Asia, Latin America, Australia, and the U.S. His insights are based on his daily contact with toy buyers at big-box stores in the U.S. and Europe, his proprietary retailer panel in the U.S., and his third-party manufacturing contacts in China.

FEBRUARY 2013



International Toy Industry Guangzhou International Toy and Hobby Fair: A Gateway for Prosperous Business

by Lanny Lin, editor, Toy Industry Magazine

C

hina is an energetic nation brimming with ancient culture. With more than three decades of rapid growth, it is now the largest producer and exporter for global toys. More than 70 percent of toys made in China are made in the Guangdong province, and about 50 percent of toys sold on international shelves come from Guangdong. Guangdong offers excellent toy makers, fantastic toy design, high-quality toys, and competitive prices. At the Guangzhou International Toy and Hobby Fair, buyers will discover all of this and more. After 24 years of development, this annual event has evolved into one of

252 • THE TOY BOOK

the largest, most influential professional toy trade fairs in Mainland China.

Fair Hall to Factory: A Highly-Efficient Trip Buyers will discover all kinds of toys at Guangzhou, including electronic and plastic toys; plush; dolls; die-cast airplanes, boats, and cars; wooden kits; paper crafts; preschool learning systems; inflatable toys; ride-ons; and baby strollers, cribs, outdoor play sets, and more. Buyers also have the added bonus of being able to visit nearby factories after the fair.

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Larger Display Area, More Choices Last year, the Guangzhou International Toy and Hobby Fair, held in April, recorded more than 900 exhibitors. In comparison, the famous Canton Fair (Guangzhou Import and Export Fair), which holds two sessions each year, had about 700 exhibitors. This year, the Guangzhou International Toy and Hobby Fair will be held from April 8 to 10 at the Poly World Trade Expo Center in Guangzhou and will run concurrently with the fourth Guangzhou International Stroller and Baby Product Fair. With four halls and zones, buyers are sure to be busy. For more information about the fair, visit www.chinatoyfair.com/entoys, or contact Ellie Man at ed@ctoy.cn. â–


social media

Ta lkin g

Social Media:

To Make Facebook Work for You,

Re-think Everything

by Charles Donefer, managing squisher, Squishable.com, Inc.

D

oes your brand’s Facebook page make you feel a little… unloved? As in the “my pet parakeet is my only fan, and that’s out of pity” kind of unloved? The rapid growth of social networking has led many otherwise smart businesspeople to believe in the Field of Dreamstheory of Internet success: If you build it, they will come—with cash in hand. They won’t. However, if you are willing to put in some effort and rethink how your business interacts with customers, the rewards can be great. All you need is a little time and an open, enthusiastic attitude. For those willing to take the plunge, this is a quick and dirty guide to the methods and mindset you will need to create a successful social networking presence.

1. APPOINT YOUR EDITOR AND GIVE HIM OR HER THE TIME AND THE TOOLS. Your first step should be to appoint an editor. Not a person who checks up on your page now and then, but someone with a schedule and time budgeted for sustained attention to your page every single workday. Your editor should have the ability and authority to write with fluency, speak for the company, and make requests from other employees or departments for things like artwork and technical expertise. Interns can help, but a permanent member of your team should have final responsibility and be held accountable for your page’s content and performance. Even though you might turn to Facebook to waste time—it happens to the best of us—building a presence that generates

254 • THE TOY BOOK

sales requires focused effort. If you treat social media like a curiosity, that is all it will ever be. Treat it like an integral part of your business and you will be rewarded accordingly.

2. TEAR DOWN YOUR ADVERTISEMENT AND BUILD A CLUBHOUSE. Your most dedicated fan will not drive out of their way to see your billboard. What makes you think they will go over to your page if it offers nothing but sales pitches? Post at least daily and keep the content varied. Direct offers to buy stuff should account for about a fifth of your total post volume. Write down the topic of each post in a spreadsheet and double-check at the end of each month to make sure you aren’t oversaturating your page with solicitations. What else should you post? Ask your fans specific questions. Ask your fans how they use your products. Post pictures that fans send in. Post pictures of yourself hamming it up at the office. Show off prototypes. Share your influences. When appropriate, link to events and sites your fans might be interested in—this is a community after all. No matter what you do, try to keep it as visual as possible. The goal is to create a space where you and your fans can share, listen, and be heard. When you do publish a sales message, people will actually be around to read it.

3. GIVE YOUR FANS SOMETHING TO FEEL PROUD OF. Wikipedia convinced a bunch of strangers to write 4 million articles on every topic imaginable for the princely sum of diddly-squat because they allowed people to share their knowl-

FEBRUARY 2013


edge and be appreciated for it. If you ask people how, where, and why they use your product, not only will they tell you, they will love being included. The more responses your posts generate, the more likely Facebook is to display your posts on your fans’ walls where they see them without having to visit your page. This is a powerful snowball effect in which your fans amplify your message. If you ask fans for pictures, they will take and send pictures. If you ask fans about stores where they want to see your product, you will receive a white-hot list of leads for you or your reps to pursue. If you hold a video or fan art contest, they will pick up a camera or a brush. If all you ask of them is to fork over cash, they will ignore you. Ask for fan participation, and give respect and thanks in return.

4. EMBRACE RADICAL TRANSPARENCY. Businesses are no longer mysterious black boxes. Today’s customers expect to know who they are buying from. They take a genuine interest in how the things they buy came to be. This is a 180-degree pivot for a lot of companies and it can be difficult. For designers who reject dozens of prototypes until a product is “just right,” the idea of asking for feedback on unfinished designs can be threatening. Owners can be defensive when a 16-year-old pipsqueak criticizes a decision. Managers may want to keep customer complaints out of public view. As anyone who has ever Googled their company knows, feedback can’t be silenced. Your only choice is to play an endless game of Whac-A-Mole or make sure your customers, both existing and potential, know that someone is listening and taking them seriously. Respond to every single comment, positive or negative. Only delete the most unhinged and/or offensive comments. If a customer complains that they never got a product in the mail, that’s bad news. A prompt reply apologizing and

FEBRUARY 2013

listing the customer service email turns a negative to a positive. That exchange, followed up by an “I emailed that address and it’s all fixed now. Thanks!” is pure gold.

5. FANDOM ISN’T FREE (AT FIRST).

Why do all this cool interactive stuff if you have only a handful of fans? It’s time to go out and get some more fans. A good first step is to advertise your Facebook page (not your website) on Facebook to get new likes. The cost of a new fan will pay for itself in sales if you follow up with engaging content and an experience where user contributions are genuinely valued. Think long and hard about your target demographic and always choose “pay-per-click” instead of “by impression,” since you want interaction over exposure. Once you have a nucleus of fans, buy Sponsored Stories aimed at introducing your page to friends of your existing fans. All of this can be done for a budget of as little as $10 a day. Soon, “organic” likes will begin to supplement your advertising as fans share your posts with friends. Mention all the cool stuff going on at your Facebook page in your newsletters and on your website. Create and link in a Twitter account. Many third-party companies offer Facebook applications, such as contests and quizzes that require users to like your page before they can enter or play—it’s called “like-gating.” This can be done cheaply, and you can advertise the apps or contests on Facebook directly. So now that you have the roadmap, it’s up to you to take the journey. Not every business can make the commitment to radical transparency and dedicated, continuing interaction with fans. Can yours? ■ Charles Donefer is managing squisher at Squishable.com, Inc., a stuffed animal manufacturer with more than 550,000 fans on Facebook. He lives in New York City.

THE TOY BOOK • 255


C i n c i n n at i :

Forgotten Toy Town? No Way!

L

ike any major industry in a small town or large city, the industry support systems and company spin-offs often grow to create a bigger industry and ecosystem. Los Angeles and the El Segundo area have a wealth of toy resources. Pawtucket up to the Boston area has start-up companies spawned from individuals who have honed their skills around Hasbro, Inc. Chicago is famous for its toy inventors, so much so that it grew into an event (the Chicago Toy and Game Fair) to celebrate inventors throughout the industry. What happens when a major toy company closes up shop in a city that has a storied toy tradition? In Cincinnati, the spirit of Kenner Products is still strong and the city continues to have thriving toy resources that support the industry worldwide. For those seeking to utilize these veterans of the toy industry—whether in design, sculpting, engineering, model making, inventing, or marketing—Cincinnati is one-stop shopping for an industry always seeking innovation. Necessity is the mother of invention, and a good invention team goes a long way in the toy industry. That’s what Mike Hoeting started in 1991 with Bang Zoom Design. Hoeting and principle partner Steven Fink have a team and a facility that has delivered hit products for companies big and small, including swimming Barbie

256 • THE TOY BOOK

and Dora dolls for Mattel, last year’s I Am T-Pain Microphone for CDI, and a long line of successful R/C vehicles. Bang Zoom focuses on creating great ideas, and the mechanics to make hit toys. When Bang Zoom presented Hokey Pokey Elmo, FisherPrice quickly made it clear that it already had the idea for a Hokey Pokey Elmo toy. What they did not have was the specific features and mechanical design that Bang Zoom created, enabling them to sell it at the right price. A deal was struck, and everybody benefitted. Envoi Design, founded 25 years ago by Denise Weinstein, is a go-to group with one-stop design development, boasting turn-key results and a great toy industry reputation. Weinstein

Mike Hoeting and Steven Fink

FEBRUARY 2013


began building a relationship with her partner and lead creative, Steve Weinstein, and he started building relationships with industrial and graphic designers at Kenner and Hasbro. Those mutually beneficial relationships helped designers’ careers, while also helping to expand Envoi’s business. Envoi’s current client list includes Hasbro, Mattel, K’nex, Ohio Art, Diggin Active, and a number of other companies. Weinstein and his team have built a set of skills to understand and fulfill toy companies’ needs, including graphics, illustration, web design, and video/animation. As the industry has evolved, so has Envoi. On the product side, Envoi can do extensive concept work one day, then traditional color studies and label designs the next. From developing licensed product lines to helping K’nex pitch for the next great license to illustrating the powerful eye-popping backboards on the Nerfoop since the late 1990s, toy companies’ in-house design teams know they have a partner in Envoi. Toy marketers know the importance of packaging to get their products to jump off the shelf. Envoi applies that same great sense for kid and toy graphic design into logos, websites, and packages. They understand how to catch moms’, dads’, and kids’ attention in those critical three to five seconds as they cruise through the toy aisles. In recent months, Weinstein collaborated with one of his clients, Rick Ruskin, to further build Envoi’s capabilities. Ruskin has been in toy marketing and product development for more than 20 years, including work at Hasbro, Intel, Zizzle, and Silverlit Toys. Understanding that there is greater efficiency for clients when marketing is applied to the design development process, Envoi has even more to offer. Ruskin and Weinstein tap the Cincinnati resources to provide turnkey results. Even when he wasn’t living in Cincinnati, Ruskin worked with the talent in town—sculptors such as Pat Healy, Paul Brooke, and the team at Sculpco; industrial designers such as Fred Thoman, Steve Wehmeyer, Steve Wuesthoff, and Eva Lutz; and engineers such as Troy

FEBRUARY 2013

Cooksey and Ron Boyle. Many of these people were the designers, engineers, and model makers hired by Ruskin at Zizzle to develop the Pirates of the Caribbean master toy line and High School Musical role-play line. Ruskin moved back to Cincinnati in 2010, consulting full time for Silverlit on U.S. and Latin American marketing, as well as worldwide product strategy and development with their research and development team in Hong Kong. Ruskin is not the only one marketing to and consulting the industry from Cincinnati. Fellow Kenner marketing alums Lisa Whitaker, Tom McGrath, and Corky Steiner maintain their Ohio Valley roots. Whitaker handles the U.S. marketing and product role for Hong Kong-based Tollytots (a division of Jakks Pacific), while McGrath has Rick Ruskin and Steve Weinstein consulted for major players in the toy and entertainment industry since 2001. Steiner, whose father co-founded Kenner, shares his expertise and supports toy businesses looking to expand their footholds in Latin America. Jim Kipling, former chief legal officer for the Kenner division of Hasbro, is a member of the Intellectual Property Department, focusing on the entertainment law industry at Dinsmore & Shohl, LLP. Kipling’s experience recognizing highvalue opportunities and risks and developing strategies for optimizing them for his toy and entertainment clients has led to negotiating more than 350 licensing agreements and technology transfers that have resulted in revenues of more than $7.5 billion. Michelle Spelman recognizes the power of joining creative forces. She and her husband launched the successful game Jukem! Football under their Flying Pig Games, LLC. She founded the Cincinnati Toy and Game Industry Professionals group on LinkedIn. With 275 members, quarterly breakfasts, and an annual holiday gift guide of products invented, developed, and/or created by individuals in the region, Cincinnati is not the forgotten toy town—it is thriving and continues to deliver success to the industry. ■

THE TOY BOOK • 257


the bar

Raising

Don’t Forget...Trade Secrets by Howard N. Aronson

W

hen toy companies think about intellectual property, patents, trademarks, and copyrights usually come to mind. Companies will often encounter the ubiquitous non-disclosure agreement (NDA), which guards protectable business information that is a trade secret. A company with confidential information may have a civil court remedy if valuable trade secret information has been misappropriated, usually through a cause of action for damages or an injunction if another party steals, copies, or uses the secret without permission. The Coca-Cola formula and Kentucky Fried Chicken’s original recipe are examples of trade secrets not protected by patents. Rather than publicizing the secret by filing at a patent, trademark, or copyright office, which reveals the components of the secret and hence ends trade secret protection, the owner keeps the material a mystery to the rest of the world. Yet, even without filing for such protection, an intellectual property right exists in trade secrets that could provide the same relief in court as patent protection. This right lasts as long as the secret’s confidentiality is maintained, as contrasted with patent protection, which lapses after 20 years. The first reported trade secret case in the U.S. was decided in 1837 and involved manufacturing methods for chocolate. Since then, property subject to trade secret protection has included almost any kind of information used by a business to obtain a commercial advantage over its competitors, including core business information such as customer lists, financial data, business processes, pricing information, advertising strategies, and market research. Such protection also has been asserted to protect aspects of custom-designed software, even though original software programs are generally easily protected by copyright. Trade secrets must have an identified value, either actual or potential—there must be some capacity to ascribe economic worth to the information. If the value of a trade secret was generated largely in the past and the information is now legally public, then trade secret protection is lost. To be a trade secret, the information must be confidential, so most

258 • THE TOY BOOK

general business information is not considered protectable and a company must illustrate reasonable efforts to maintain the information as secret and treat it as property. The value of a trade secret cannot be overstated. This September, Toys “R” Us was sued by Fuhu, Inc., the manufacturer of the Nabi tablet computer for children, which filed its 90-page complaint (larger than most children’s books) seeking monetary damages and an injunction. The retailer has been accused of stealing Fuhu’s trade secrets in connection with the commercialization of its own tablet computer, Tabeo, for children. In late 2011, it is alleged that Toys “R” Us agreed to become an exclusive distributor for Fuhu but the endeavor was unsuccessful, and the exclusive arrangement was terminated last January. The complaint alleges a tale of Toys “R” Us using trade secrets and confidential information it learned during the period of the failed partnership. According to the complaint, “Toys “R” Us used Fuhu’s trade secrets and confidential information to start selling Tabeo, which systematically attempts to replicate the Nabi experience far earlier than Toys “R” Us could have done otherwise, if at all.” Relying primarily on the theft of trade secrets, Fuhu has the potential to obtain the same relief from a court that patent, trademark, or copyright protection provides. Although often overlooked, a trade secret is a valuable, important, and ■ effective property right.

Howard N. Aronson has provided legal counsel to toy industry companies for the past 30 years. He is the managing partner of Lackenbach Siegel LLP, an intellectual property law firm recognized for its nine decades of handling toy company issues. Contact Howard at haronson@LSLLP.com or (914) 723-4300.

FEBRUARY 2013





Welcome

Editor’s Note

Halloween in 2013

Halloween is spooky and scary, sweet and sexy. The holiday allows people of all ages a full day— sometimes a whole weekend—to step away from reality and be whomever or whatever they desire. The Halloween industry has expanded to such a degree over the past few decades that the possibilities are endless. A consumer can walk into a store and find hundreds—perhaps thousands— of costumes with all the accoutrements to completely change his or her identity. There are aisles of makeup, wigs, shoes, and hats to put the final touches on a homemade costume. This year Halloween falls on a Thursday, and as we edge nearer to a weekend holiday, the opportunities for adults to celebrate will expand dramatically. In this issue, we take a look back at what worked for Halloween 2012 and look ahead at trends and top licenses for 2013. (Hint: superheroes and zombies will still be hot.) We talked to manufacturers, retailers, and industry analysts to break it all down for you. Enjoy The Halloween Insider! —Jackie Breyer

ADVENTURE PUBLISHING GROUP, INC.®

Winter 2013 Tabl e of C on ten ts 6 Stat•Shot 8 The End of Recession Halloweens? 12 Houston’s Holiday Bash 14 Rubie’s Keeps Up with Fashion, Hollywood 17 A Holiday on the Rise 18 Retailer Spotlight: Spirit Halloween 20 Haunting at Home 22 Fun World at 50

CO-PUBLISHERS

Laurie Schacht and Jonathan Samet laurieschacht@aol.com and jsamet@adventurepub.com

EDITORIAL DIRECTOR

Jackie Breyer jbreyer@adventurepub.com

ASSOCIATE EDITOR

Loren Moreno lmoreno@adventurepub.com

23 Product Showcases 23 Adult Costumes 26 Kids’ Costumes 28 Accessories 32 Toys & Media 34 Home Décor 36 Novelties

ASSISTANT EDITORS

Marissa DiBartolo mdibartolo@adventurepub.com

38 Flashback: Halloween 1992

Christine Duhaime cduhaime@adventurepub.com Sierra McCleary-Harris smcclearyharris@adventurepub.com EDITORIAL ASSISTANT

Ali Mierzejewski amierzejewski@adventurepub.com

PRODUCTION DIRECTOR

Anthony K. Guardiola aguardiola@adventurepub.com

ADVENTURE PUBLISHING GROUP, INC. www.adventurepublishinggroup.com 307 Seventh Ave., #1601 New York, NY 10001 T: (212) 575-4510; F: (212) 575-4521

All rights reserved. Reproduction in any form is prohibited without prior written consent of Adventure Publishing Group. All photographs, logos, and artwork are the property of their respective owners.

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The Halloween Insider

Winter 2013



Stat•Shot

Halloween Purchases

Spending Stats with Bite

Here are the top costumes for adults and kids, according to the National Retail Federation’s 2012 Top Costumes survey, by BIGResearch. Adult Costumes

Kids’ Costumes

1. Witch 2. Vampire 3. Pirate 4. Batman 5. Zombie 6. Vixen 7. Princess 8. Tie: Ghost/Nurse 9. Cat 10. Superman

1. Princess 2. Batman 3. Spider-Man 4. Witch 5. Disney Princess 6. Action/Superhero 7. Pirate 8. Vampire 9. Zombie 10. Ghost

Captain America, Child’s Deluxe Costume, from Disguise

Info graphic courtesy of the National Retail Federation

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Winter 2013



Trends

Feature

The End of Recession Halloweens? Year-over-year spending on Halloween has reached record highs, with retailers and costume manufacturers responding to consumers’ insatiable appetite for hot properties. Is the growth sustainable? By Loren Moreno

ith spending this past Halloween reaching an epic $8 billion and participation at a record high of 170 million people, according to the National Retail Federation, it begs the question: Can Halloween get any bigger? Industry insiders say the signs point to yes. Upcoming Halloweens will begin to land close to or on the weekend, retailers are becoming increasingly savvy about their merchandise choices, and costume manufacturers are responding to what’s hot in fashion, all of which contribute to the holiday’s growth. Some say there are signs of a slowdown, but more than ever costume companies are looking to licensed film and television properties as a ticket to continued success with consumers. “Halloween in general has really become one of the most widely loved holidays of the year, and it’s evident in the growth of the number of people who plan to celebrate each year,” says Kathy Grannis, NRF’s senior director of media relations. She credits retailers who have “their fingers on the pulse of the consumer,” and costume

W Bane, The Dark Knight Adult’s Deluxe Costume, from Rubie’s Costume Co.

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The Halloween Insider

manufacturers taking their cues from retailer demands for Halloween’s increased growth. “The bottom line is, retailers react to what sells and what does well. If they know there is a market for certain characters, they will continue to bring that out.”

The Year of the Superhero

Howard Beige, executive vice president of Rubie’s Costume Co., says this past Halloween’s growth was intrinsically linked to successful film and television properties, particularly superheroes such as Batman from The Dark Knight Rises and Spider-Man from the blockbuster The Amazing Spider-Man. NRF’s 2012 Top Costumes survey seems to agree, finding Batman among the top five costumes for both adults and children and Spider-Man among the top five for children. “Superheroes are bigger than ever,” says Beige. “It’s been a few years already that superheroes have gained in momentum, but you had three big blockbusters that all came out in the summer of 2012 and it pretty much affected every age group.” It wasn’t just the main characters in demand at retail, Beige says. Supporting characters were popular, too. Take The Dark Knight Rises, for instance. Both Catwoman and Bane, the villain, were among top requests from retailers. “Those two completely outperformed expectations,” says Beige. “We were busy manufactur-

Winter 2013


ing additional quantities since we got our first indication at about mid-August that the demand for those two costumes was going to be a lot higher than initially anticipated.” Cheryl Kerzner, vice president of product design and marketing for Disguise, says characters associated with The Avengers film proved incredibly popular this past year, as well. Disguise manufactures Marvel costumes, including Captain America, Thor, and Iron Man. “Each of those characters had their own movies and it all culminated with one big blockbuster, The Avengers, with all the characters relating to one another. People really responded to that. We had amazing success with The Avengers in every age range, from toddlers up to adults,” says Kerzner. And the excitement for superheroes doesn’t seem to be slowing down anytime soon. With the release of Iron Man 3 scheduled for May, Kerzner foresees a resurgence of interest in Iron Man costumes this coming Halloween. The introduction of a new character, The Mandarin, and a new Iron Man suit will grab attention, she says. Similarly, the Power Rangers franchise will be celebrating its 20th anniversary, and Kerzner predicts it’ll be a hot year for that property, too. At Rubie’s, there’s growing buzz over the Man of Steel, which Beige says will bring renewed interest to the perennial Halloween costume favorite, Superman. The film’s release date is set for June. “That’s probably the biggest film [of 2013],” says Beige.

Pop Culture’s Hold on Halloween

Superheroes aren’t the only driving force in costume trends. For 2012, costume manufacturers took cues from a range of popular culture—everything from television to video games to apps, even the U.S. presidential election. At Disguise, costumes based on the animated series Winx Club found success with young girls, says Kerzner. Disney Junior properties such as Sofia the First, Doc McStuffins, and Jake and the Neverland Pirates are getting kids’ attention, too. Kerzner predicts costumes based on those properties will be big for 2013.

Winter 2013

“There’s a ton going on with Disney Junior that we think will be super popular,” she says. There’s also a resurgence of interest in retro properties for adults, says Kerzner. There’s growing excitement in particular for Diguise’s Jem and the Holograms costume range for Halloween 2013. “Every time we show that range, people are like, ‘Oh my god, I loved that show!’” There’s no better example of pop culture’s hold on Halloween than the effects of the U.S. presidential election, Kerzner says. We’re not just talking about President Barack Obama and former Massachusetts Gov. Mitt Romney masks, either. “We noticed when Romney made the comment about Big Bird in the first debate, that drove everybody crazy. We had all these requests [for Big Bird costumes].” Apps and video games are also having an influence. At Rubie’s, costumes based on the Skylanders Spyro’s Adventure game out-sold expectations, says Beige. For the upcoming Halloween, Rubie’s will release costumes based on the new game Skylanders Giants. Just in time for last Halloween, Rubie’s released costumes based on the Angry Birds Star Wars app. Beige expects buzz over those costumes to carry over into 2013. Costumes based on Mattel’s Monster High fashion dolls were some of the most popular among tweens and young girls, often with Halloween retailers dedicating larger amounts of display space to their costumes and accessories, according to Beige. “It’s probably our most successful license this year, which we see continuing into next year with additional characters. No matter who you talk to, Monster High is selling tremendously,” he says. General fashion trends have an impact on costumes, as well. At Disguise, Kerzner says to expect a lot of glam in the coming year. “You’re going to see more finished costumes. Customers are demanding a better fit. They’re paying a lot more for them and they want them to last.” she says. “Expect more trims,

Frankie Stein, Monster High Deluxe Costume, from Rubie’s Costume Co.

The Halloween Insider

9


more sparkles. We have a few lines for 2013 that we’ve been presenting that have over-the-top sparkles and it seems to resonate with buyers.” Rubie’s is responding to the desire for more outrageous color. “People seem to be into fluorescents, bright neon color. That’s being used in many different costumes, whether it be a witch or a clown,” says Beige. Costumes are also trending toward cute and sassy, rather than sexy, he says.

The End of Recession Halloweens?

The growing financial success of Halloween over the past several years is undeniable. Nearly 72 percent of Synergy, Jem and the Americans planned to celebrate Halloween last year, up Holograms Adult’s Deluxe Costume, from Disguise from 68 percent the year before, according to NRF’s 2012 Halloween survey. The average consumer said he or she would spend $79.82 on decorations, costumes, and candy, up from $72.31. A record number of people celebrating Halloween, 170 million, meant $8 billion spent on all things kooky and scary. “In 2008, after the bottom dropped out of the economy, we did see a dip in Halloween sales, but we’ve seen growth over the past several years,” says Grannis, of NRF. “I’m not sure if Halloween is recession-proof, but it sure looks like it’s the one holiday that makes people want to have fun and maybe not worry about their finances.” With online retailers making up an increasingly larger share of the Halloween market— Beige says it was about 18 percent this past Halloween, compared to 15 percent the previous year—consumers have more options to buy Halloween products. Another contributing factor to Halloween’s increased success: its relatively inexpensive price tags. “You can buy a costume for $10. Or buy a much nicer costume for $20. It’s not a tremendous expense,” he says. There are several reasons to expect continued growth in the Halloween market. For instance, Kerzner says Disguise is seeing increased success in a

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The Halloween Insider

couple of costume categories, including toddlers and mommy-and-me. But she also sees a softening in the market. For instance, the NRF’s survey found a fourth of consumers, or 26 percent, say the state of the economy impacts their Halloween plans. Of those consumers, almost 84 percent said they planned to spend less on Halloween, and 18 percent said they’d make a costume instead of buying one. Because of such signs, Kerzner expects retailers to become a lot more particular in what they purchase for their store shelves. “These retailers have to be savvy, because things change so rapidly. When you make a buy, especially for a retailer, you have six weeks to sell it through. It’s not like a toy that might be on sale all year,” she says. Beige sees retailers being smarter about the way they merchandise products, specifically he has seen a rise in “boutiquing.” Rather than displaying items by category—adults, kids, teens, accessories, wigs, and makeup—Beige says retailers are grouping products based on the costume, with all the pirate merchandise together, for instance. “It’s definitely making it easier for the consumer to shop and there’s no question that the boutiques make the average ticket higher.” Everyone agrees that with upcoming Halloweens landing close to or on the weekend, there is an opportunity for growth in the market. The holiday landed on a Wednesday in 2012, which meant adults were less likely to participate. “We can’t wait to get out of mid-week,” Kerzner says. “Obviously, a Friday or Saturday Halloween is the most popular—adults are dressing up, they’re going to parties, many buy multiple costumes for multiple parties.” Though Kerzner predicts a softer Halloween market next year, she says the children’s market is something the industry can count on, even if there is a yet-unseen economic factor on the horizon. Beige says the Halloween industry is on steady ground for the next few years, with little signs of slowing. “What you’re going to find is Halloween growing at an even faster pace. It’s only going to get stronger over the next few years as Halloween falls on the weekend.”

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Winter 2013



Trade Show

Halloween & Party Expo

Houston’s Halloween Bash The Halloween & Party Expo introduces and showcases Halloween, costume, and party-related goods for all your celebration needs. By Erin Michelle n Mexico, trick-or-treaters receive coins; in Ireland, revelers shoot fireworks; and in China, celebrants light bonfires and lanterns to brighten the spirits’ paths as they travel the Earth on Halloween. People around the world celebrate Halloween and other party-worthy occasions in many different ways, but the retailers, manufacturers, and distributors who provide the products that make those events special agree on one thing: The Halloween & Party Expo is the place to introduce and buy the best Halloween, costume, and party-related goods on the planet. The expo returns January 19 to 22 to the George R. Brown Convention Center in Houston. “It’s a great show and one of Ray Villanfane’s carved pumpkin sculptures with every year, it only gets better and better,” says Marie LaCentra of Forum Novelties/Creative Products. “If you’re in the party or Halloween business, you must attend this show.” The expo, which covers 600,000 square feet of exhibition, education, and performance space, and hosts thousands of attendees from more than 44 countries, is

I

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The Halloween Insider

one of the world’s largest trade shows of its kind. It highlights the industry’s top manufacturers and distributors in three distinct and easily navigable areas: Halloween, party, and sexy costume. Retailers can see products ranging from party supplies for all occasions—including paper products, balloons, catering supplies, plasticware, toys, novelties, candy, and gifts— to costumes of all kinds. Manufacturers and distributors of Halloween and holiday décor are prominently represented, as are service providers, such as helium suppliers, store-fixture manufacturers, industry buying groups, and trade associations. The expo is a one-stop shop for global retailers in the party, costume, and Halloween industries. A complete list of exhibitors and represented product categories is listed online. January is not only an excellent time for manufacturers to introduce new products, but it is also the prime time for retailers to buy those products. The realities of the global supply chain require retailers to place orders for seasons such as Halloween many months in advance, and the expo facilitates this process. The expo is known as an order-writing show. It is a fun, educational, and exciting show, but, at its core, it is the industry’s most active and biggest business-tobusiness marketplace. In fact, many attendees say that the exclusive nature of the show (it is not a consumer show; you must be a credentialed buyer to attend) and the diversity of the exhibiting manufacturers and distributors are major selling points. “There’s nothing like being able to see it and touch it before you order it,” says Joni Sorrels of J&M Seasonal. “Attending the Expo

Winter 2013


The Best Halloween Store Ever displays its scary Halloween products and props at the 2012 Halloween & Party Expo.

is the only way that we write orders. This is the only show that I go to.” In addition to generating great foot traffic and sales, the expo offers a number of popular events to throw a bit of fun into the mix, such as the Halloween Costume Style Show and Saturday Night After-Party, which will be held this year at Shark Bar at Bayou Live in downtown Houston. The Halloween Costume Style Show debuts 100 of the newest costumes and licenses, presented in a danceinspired production, planned and executed by professional choreographers, A/V experts, and entertainment specialists. At the Education/Demo Center in the Party section of the show floor, a variety of speakers will present sessions on topics such as integrating the new health care law into your business, marketing yourself online, and new keys to great customer service. The expo will also welcome celebrity costume and fashion designer Chris March (Mad Fashion, Project Runway), who will showcase some of his costume creations and discuss how he keeps things fun while running his renowned design business. Daily pumpkin-carving demonstrations will be given by Ray Villafane and his team from Villafane Studios, as they share tips to help attendees create the perfect

Winter 2013

pumpkin for in-store display. Villafane manages to make the pumpkin flesh he works with look like a soft and malleable substance, much like sculpting clay, or even real skin. Villafane brings the pumpkins to life by giving them eerily realistic human features and sculpting them in a way that suggests movement, as if any one of his creations might wink at any second. Villafane will also be unveiling a new line of pumpkin accessories called Pumpkin Heads, and selling his one-of-a-kind vine arms, as well as doing pumpkin carving demonstrations. While the expo’s primary focus is on facilitating business and sharing knowledge, it also features a number of areas specifically designed to help busy buyers recharge during their fast-paced days. The Zen Den offers free massages, the Boo-hemian Lounge features daily happy hour specials, and the Social Media Café offers complimentary computer and Internet usage. Expo attendees are also encouraged to visit the Green “Scream” photo area for a complementary souvenir photograph and to enter one of the featured guessing contests for a chance at prizes totaling more than $2,000. To register to attend, apply to exhibit, or get more information, visit www.HalloweenPartyExpo.com or call (877) 347-3976.

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The Halloween Insider

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Expert Q&A

Rubie’s Costume Co.

Rubie’s Keeps Up with Fashion, Hollywood The Halloween Insider chats with Howard Beige, executive vice president, Rubie’s Costume Co., about Halloween trends, predictions for 2013, and industry advice. by Marissa DiBartolo The Halloween Insider: Did Halloween 2012 meet your expectations? Howard Beige: It was a very interesting year. The overall industry had growth, but the number of outlets that you find Halloween in also grew, so you have certain retailers that experienced growth and other retailers that had a hard time keeping up with the growing industry. It was a mixed year out there. With Halloween falling on a Wednesday, the adult business didn’t experience the same rate of growth that it normally does. Children basically celebrate Halloween every single year; it doesn’t matter what day of the week it falls on. A child knows that he or she is going to go trick-or-treating or go to an event or a party at school and wear a costume. But once you get past college age, adults need a reason to buy a costume, which usually means they’ve been invited to a party.

THI: What were your best sellers for 2012? HB: Certainly our best seller was Batman, based on the popularity of the film The Dark Knight Rises. We got three great

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The Halloween Insider

characters from that film and they translated into everything from children to adults, including Batman, Bane, and Catwoman. Catwoman was a phenomenal character, particularly on the adult side of the business. She was a very sexy, intelligent character and that really translated for Halloween party-goers. Bane, who was the villain, was of course heavier in adult costumes than in children’s.

THI: How much of an impact do TV and movies have on costume trends? HB: Hollywood tends to have a major impact on children’s costumes because children are greatly influenced by what they see in movies and on TV. When you have a year like 2012 with the Batman film, that tremendously impacts what children will be buying. Typically, the closer the film is to Halloween, the more impact the film will have. If the film comes out in March, it will have less of an impact than a film that came out in July.

Women’s Deluxe Catwoman

THI: Is the effect the same for both children’s and adults’ costumes? HB: The adult business is definitely influenced by Hollywood, but it is also

Winter 2013


influenced by what is happening in the world, what’s being shown on the news channels, and what people are reading about. It is also influenced by pop culture. Because of Romney’s comment about Big Bird, all of a sudden Big Bird costume sales picked up in the adult realm. THI: What films coming out in 2013 do you expect to impact costumes? HB: Superheroes have played a huge role in Halloween for the past few years. It’s a very important genre, from children to teens, tweens, and adults both male and female. That will continue based on the new superhero films that are coming out over the next few years. Man of Steel will be coming out in June, and we expect that to be the blockbuster film of 2013. The cast is tremendous. We’ll have product lines for both Man of Steel and core Superman. THI: How has mobile gaming/apps impacted the industry? HB: This has really just started to happen in the past year or so, and it is the newest influence on the industry. Apps influence everybody from children to adults, but the biggest age group that is hard to influence is the teen and tween crowd, and mobile apps seem to have a big influence there. We’ve seen that with things like Angry Birds, and now we’ll see that with Angry Birds Star Wars, which is the newest license that we are fortunate enough to have. The trend will continue with other apps as well. For instance, we just added Cut the Rope for 2013. But it really is only the top three or four apps that get all of the attention. THI: Vampires and zombies have been at the forefront of pop culture in recent years, how has this affected costuming? HB: When you talk about zombies and vampires, they’ve been popular historically in Halloween, but in the past two or three years they have been phe-

Winter 2013

nomenal. I think part of that is because of films like Twilight, with glamorized vampires. We actually have a new line coming out for 2013 based on the upcoming film Mortal Instruments. It’s one of the new licenses we took and it has vampires and werewolves; we think it will be the next one in the genre that will be very important. The film is coming out close to Halloween in August. Zombies are having a profound influence on Halloween as well. TV shows like The Walking Dead have had a tremendous effect on the popularity of zombies. Dressing as a zombie allows a person to create his or her own character. He or she can buy a mask, makeup, prosthetics, or things like cleavers and wounds, so it’s something that allows a person to create a unique look. It incorporates part of your normal look and zombifies it. We definitely see this as important for Halloween 2013 and 2014. THI: How do you make your “classic” costumes that we see year after year stand out? HB: About every three to four years we will completely redesign. We recently redesigned the entire Wizard of Oz line, for example. The redesign incorporates fresh fabrics, fresh trimmings, and brand new packaging. When it comes to a packaging change, that is dictated by a licensor. When it comes to a costume refresh, most of that comes from us with the licensor’s approval. Sometimes it could be about remodeling accessories, like Toto in a basket, or we will redo the wigs that match the costumes. Some of our refresh of the Wizard of Oz line launched in 2012, but a lot of it will come out in 2013 in preparation of the 75th anniver-

Adult Darth Vader Pig from the Angry Birds Star Wars line.

The Halloween Insider

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Expert Q&A

Rubie’s Costume Co.

sary of the film. The film came out in 1939, making the anniversary in 2014, but Warner Bros is kicking off the celebration in September of 2013 by bringing the original movie back into theaters in 3-D. THI: How is Halloween following larger fashion trends? HB: Each year, we redo about 30 percent of our costume product line, and they are done based on the latest trends. Fashion definitely has a tremendous impact, but particularly on the generic costumes. With a lot of the licensed costumes we are following a style guide and we have to remain true to the character and get approval from the studio. When it comes to generic characters such as witches, vampires, devils, and pirates, we are looking to follow the basic fashion trends, and if we can’t make the whole costume out of the colors that are hot, we at least trim the costume with those colors. For example, with a pirate costume, the dress may stay black, but we will add hot neon trims to it on the sleeves, skirt, neckline, or headwrap.

Girls’ Salty Taffy Pirate

THI: How important of a role does licensing play in costuming? HB: The licensed characters themselves create a big demand because a favorite character is something that a child will associate with. Not everybody flocks to the same movie or the same TV show, but children will find characters they love, and want to dress up as those characters for Halloween. It would be hard to envision Halloween without costumes like Superman, Batman, Harry Potter, and Darth Vader. THI: What advice can you offer retailers as they begin preparing for 2013? HB: Today, the most successful retailers are the ones that are boutiquing the product. You might walk into

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a store and find all of your pirate products together for boys, girls, men, and women, with everything you could possibly buy as an accessory. That seems to be working very well because a person comes over and it is easy not only for them to buy the costume, but also for them to accessorize the costume because everything is on display right next to one another. It is also increasing the average purchase size. A purchase can easily go from a $20 or $25 costume, to a $50 costume by the time the consumer is finished accessorizing. THI: Can online retailers get the same effect? HB: Yes. When you click on a costume, the better online retailers are recommending the five or six most important accessories that go with the costume. The page automatically links to those additional items you may want to consider buying. Boutiquing is really the important thing for Halloween shopping today, and, of course, selection. You don’t want a person walking out of the store or leaving your page because you don’t have some of the key items of the season. Whether it be Monster High or Batman, it is important to have a full selection and keep up to date on what the hot trends are. THI: Are there any costumes for which Rubie’s finds itself scrambling to meet consumer demand? HB: Absolutely, all the hot items of the year. We are one of the more fortunate ones in the industry because we still have about 35 percent of our annual sales produced in our own U.S. factories in both New York and South Carolina. Typically, by the middle of August when we get the first read of what’s going to be important for Halloween, we put those products into production in the U.S. as well. We were producing things like Batman, Catwoman, and Skylanders characters both overseas and in the U.S. for re-orders in the few months before Halloween 2012. It’s important to keep those in-demand items in production up until the last few days before Halloween.

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Trends

Perspectives

A Holiday on the Rise Although an ever-changing scene, the Halloween industry continues to grow, thanks to online shopping and social media. By Howard Beige, executive vice president, Rubie’s Costume Co., Inc. alloween has reached an all-time high. This year alone, consumers spent $8 billion on one of the fastest growing and most beloved holidays, according to the National Retail Federation. Not only did 71 percent of Americans (up from 68 percent) get into the Halloween spirit, they also increased their annual costume, candy, and décor spending from $72.31 to $79.82. As a worldwide manufacturer, it’s encouraging to see these types of statistics. Rubie’s has been in this industry for more than 60 years, so we’ve seen numerous trends come and go, but to witness the continuous growth of Halloween is truly gratifying. As predicted, superheroes remain popular with children and adults. Batman, from the blockbuster movie The Dark Knight Rises, was a No. 1 seller this season, and old favorites like Superman and Wonder Woman continue to appeal to fans of all ages. In other genres, such as television, movies, gaming, and toys, a few of our most coveted costume collections included The Walking Dead, Harry Potter, Snow White and the Huntsman, Skylanders, and Monster High. In addition, the demand for pet costumes, group costumes, and couples costumes also increased and is predicted to continue through 2013. In an interesting twist, the influence of social media outlets such as Facebook, Twitter, and Pinterest had a profound effect on consumers’ choices in costumes. Consumers looked to these sources for inspiration, ideas, and the latest trends. As social media had an impact on consumers’ buying patterns, overall we found an increase in online,

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specialty, and independent retailers. While both brickand-mortar and online retailers remain equally important to Rubie’s, it doesn’t go unnoticed that consumers today are purchasing more and more online. The convenience of the Internet and the easy ordering process is typically what attracts online buyers, while nontraditional Halloween outlets such as Babies “R” Us, Pottery Barn for Kids, and Old Navy have increased their Halloween sections, appealing to the everyday shopper. Meanwhile, the popularity of independent reRubie’s Angry tailers remains solid. A large segBirds Star Wars ment of consumers look forward to Luke Skywalker seeing the costumes in person and trying on all the various options. As we enter the 2013 season, the future of Halloween looks bright. Be on the lookout for Rubie’s new line of licenses, including Superman—Man of Steel, Angry Birds Star Wars, Teenage Mutant Ninja Turtles, Barbie, The Great and Powerful Oz, and The Hobbit. In true Rubie’s fashion, we remain dedicated to creating trendsetting costumes for the whole family to enjoy, while offering consumers unique licenses that appeal to their ever-changing wants and needs.

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The Halloween Insider

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Retailer Spotlight

Spirit Halloween

Trick or Treaters Get in the Spirit Spirit Halloween, a division of Spencer Gifts LLC, is the world’s largest seasonal Halloween retailer. We talked to Crystal Baxter, marketing and licensing manager of Spirit Halloween, about what sets Spirit apart. By Sierra McCleary-Harris

The Halloween Insider: How has Spirit evolved over the years? Crystal Baxter: Spirit started in 1983, and it grew a little here and there. Spencer’s acquired it in 1999, and since then it has exploded. We had nearly 1,000 stores this year throughout the U.S. and Canada. We also opened our first stores in Alaska this year. We are the largest seasonal Halloween retailer in the world, but we do have a website that’s open year-round. Primarily we sell Halloween costumes, but we offer a lot of other costumes for different holidays and events. We can satisfy any kind of costume need you have on SpiritHalloween.com.

THI: How do you merchandise the products you carry? CB: Thousands of costume options are featured at a typical Boys Stealth Ninja Costume Spirit Halloween Superstore. We separate our costumes by girls, boys, tweens, and adults, and you can narrow it down

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from there as well. There are changes made to the stores every year. No matter how perfect the store is, you learn something every year as far as how you can merchandise it better and how the entire floor gets laid out.

THI: What sets Spirit apart from other stores? CB: One thing we do that none of the other Halloween stores do is we have huge in-store displays. We set up a lot of our animatronics and décor pieces so that you can see them out of their boxes and push the “try me” buttons to see what they will do before you buy them. It’s not just Batgirl Sleep Cape Tank shelves with costumes. Taking the costumes out of their bags and hanging them up on hangers was very successful this year. Even though this takes up more space, which most retailers would shy away from, it’s really important for our customers to see and feel the product before they get it home.

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THI: What were the most popular costumes and accessories this year? CB: Ted was huge this year. As soon as we put him out on shelves, he sold out. We had a full body costume, an upper body costume, and a hat with mittens and an apron—called the Ted Kit. Even though you might think of Ted as one thing, we found three different ways—plus T-shirts and accessories—that our customers could create their own Ted costume. It was also a superhero year, so all of the superheroes did really well. The fun thing about those costumes is that they span across all ages and genders.

THI: How did Halloween 2012 differ from the prior year? CB: We started a licensing department. We are getting more into doing our own licensing products, animatronics, and filling our store with exclusive products. One of the things we pride ourselves on is having the majority of the store being exclusively found at Spirit. For example, even though you could find a Spider-Man costume at mass retail, we had an exclusive light-up, muscled Spider-Man costume that was made of a better quality material and featured a raised spider icon. Items like that are really important to our customer. We also have a section that is more focused on apparel. We tested it in 2011, and this year we expanded

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it. We have Cape Tshirts—where the front of the T-shirt is the superhero logo or uniform and the cape is attached to the back. We also have Cape Tanks and Cape Socks.

THI: What are Spirit for Schools and Spirit of Children? CB: Spirit for Schools started in 2009. Organizations within a nonprofit school can sign up for the program, and they get a coupon with a unique barcode. Everyone who uses the coupon gets 10 percent off their purchase, and Spirit matches that 10 percent discount in the form of a donation to that school, up to $5,000. This year, we enrolled about 90 schools into the program. Spirit of Children is really the heart of Spirit Halloween. It started in 2006. It helps give funding to the child-life departments of local hospitals. In each store, there’s a poster; in the bottom, right-hand corner, customers can see which hospital that store is fundraising for. This is great because Spirit of Children is not fundraising for an organization that no one’s ever heard of; it’s the local hospital right in the customer’s backyard. One hundred percent of the proceeds raised for Spirit of Children go to the local hospitals. This year, we supported 130 hospitals and threw 80 parties throughout the U.S. and Canada. We also partnered with the Power Rangers; there were 14 parties with Power Rangers. It looks like we’re going to be donating a little more than $4 million for 2012.

Undead Nurse

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Insider Look At:

Home Décor

Haunting At Home Home décor is the fastest-growing category in Halloween sales this year, but a Long Island artist was decades ahead of the trend.

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By Christine Duhaime

Creatures of Delight: Deloris the Saucy Gypsy Witch, Dorothy Countess Dracula, Mademoiselle Betty Tête de Crâne

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all-time low, thanks in part to a alloween home décor tainted candy scandal. “People has grown increasingly were looking for an excuse to go popular in recent years. trick-or-treating again after that So popular, in fact, that it is the incident,” says Kopian. fastest-growing category in HalThe handmade figures he loween sales this year, jumping used to deck-out his house, 23.7 percent from last year, acdubbed Creatures of Delight, did cording to a study by IBISWorld, the trick. Kopian’s “haunted an independent source of indushouse” attracted larger crowds try and market research. The each year as word of the exciting combination of a recovering econdisplay spread around town. omy and the spread of creativity Ranging in size from small (11 and ideas on social media sites from the Assorted Witches Collection, Creatures of Delight inches) to large (12 feet), each have driven this trend, leading to more holiday festivities than ever be- Creature is handmade in Kopian’s small Long Island studio using the same technique and materials used to fore. Tom Kopian began creating create the special effect makeup often used in horror monsters in his basement in the films. Each mold is used only once, making every Crea1980s. Inspired by the techniques ture a unique piece of art. While Kopian creates a wide of special effect makeup popular array of Creatures, his Halloween collection is his fain the horror movies of the day, he vorite. “My Creatures are whimsical, fun, and unlike anyset out making monsters in thing else that’s out there,” says Kopian. “It appeals to preparation for Halloween. What began as a small, fes- people of all ages, but it’s particularly popular among tive Halloween yard display adults and collectors. They’re fun and creative in a grew larger and more complex grown-up way.” Kopian categorizes his Creatures of Delight as staeach year, eventually attracting the attention of local media outlets. At the time, Halloween ple items that never go out of style. “People that buy home décor was scarce, and trick-or-treating was at an Creatures want more standard things like pumpkins

The Halloween Insider

Winter 2013


Tom Kopian’s Halloween yard display

and ghosts. We’ve never had to follow trends, because the staple Halloween items are so successful.” In the future, Kopian hopes to maintain his handmade line of Creatures, but would like to introduce a more mass-produced, affordable option for consumers. While there will always be a market for exclusive, high-end products, IBISWorld reports that the average amount spent on Halloween décor in 2012 was $23.60, up from $19.80 the year before. One trend that has been on the upswing is tech-innovative décor, according to Phil Talio, sales and production manager at Fun World. As technology improves, décor items such as mechanical candy bowls and motion-sensor objects have become increasingly popular. Reinventing or revamping classics, such as skulls, is also on the rise, as Fun World has done with

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an extensive line of light-up metallic, pearlescent, and glitter skulls. Fun World has also manufactured other improved, classic items, such as webbing material, spider-themed décor, and pumpkin-carving kits. “Pumpkin-carving kits have always been popular. There was room for improvement with what was available, and we saw an opportunity to fill the void,” says Talio. Fun World has introduced a pumpkin-carving kit that has sturdy, durable carving knives and a scooper, as well as a variety of fresh, die-cut stencils and a marker. Whether indoor or outdoor, handmade or mass-produced, Halloween home décor presents an opportunity for both retailers and manufacturers. As the economy recovers, consumers have more disposable income—and their homes are showing it. With 51.4 percent of Americans decorating for Halloween in 2012—up from 49.5 percent in 2011—décor is the category to watch in 2013.

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Light-up skulls, by Fun World

The Halloween Insider

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A Look Inside

Fun World

Fun World at 50 From a small family business to a booming industry giant, Fun World knows Halloween. The company celebrates 50 years of growth and innovation in 2013. By Jackie Breyer

hat started as a small family business in 1963 has expanded throughout the past 50 years into one of the largest Halloween manufacturers in the world. Stanley Geller started Fun World as a one-man operation, traveling overseas to source products in Japan and financing the operation with the little money he had. He would then bring the product to the U.S. and sell it out of his station wagon, traveling “from Boston to Bentonville, and New York to New Orleans.” When Geller’s son Alan joined the company in the early 1980s, he became the “Halloween guru,” taking over the majority of the Halloween business (the company offers products for Easter, Christmas, and other holidays, as well) and rapidly expanding the company’s growth. Just over a year ago, Alan’s daughter Samantha joined the company. As the company continues to expand, it maintains the feel of a family business. With its three warehouses, (Pa., Peacock— N.Y., and a main warehouse on the Diamond Collection West Coast) Fun World can ship orders within two days. “Our customers who might be a little more cau-

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tious are taking advantage of that. It helps with our sales and our reputation,” says Geller. Geller attributes much of the company’s success to its employees, their creativity, and the willingness to take risks. “Opportunities arise, and we are ready to take advantage of that,” he says. “We have the finances and the guts to gamble. We’ve been pretty successful in doing that.” Fun World prides itself on its staff of designers and product managers who are “amazingly creative,” says Geller. Because Fun World relies so little on licenses for its costumes—only 5 to 8 percent of the company’s products are licensed—there is a lot of room for creativity. “Our designers started as fashion designers,” says Geller. “They keep up with the fashion industry. We follow that area very closely.” Not only are the company’s employees creative, but Geller says consumers of Fun World’s costumes are creative people as well. “Our consumers like to create something different. I don’t think they like to go to a party and have four guys dressed up as Spider-Man,” says Geller. “Putting on one of our costumes and then accessorizing it the way they want to encourages creativity. They can take a costume, put any wig on it, put a mask on, accessorize the way they want, and do their own makeup.” Fans of Fun World’s creative offerings have a lot to look forward to this year with close to 500 new SKUs. “With our costumes, accessories, and makeup, they can be individuals; they can be unique,” says Geller.

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Product Preview

Adult Costumes

enie costumes from Delicious will help turn all your fantasies into reality. The pink 3 Wishes Genie costume includes a fringed bra top with chiffon drop sleeves, a vest, and a long skirt with high slits. The Playboy Make A Wish Genie costume features a lilac purple with gold trim halter top, chiffon purple harem pants with built-in shorts, chiffon sleevelets, and a pill box hat with face veil.

G aux Real, a new line of photo-realistic gear from Creative Apparel Concepts, Inc., will make you look twice. New designs include the Men’s Wrestler and Plumber T-shirts, Women’s Zombie and Hippy T-shirts, and the Youth Rock Star T-shirt.

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veryone will be shufflin’, shufflin’ with LMFAO. Inspired by the group’s hit video “Party Rock Anthem,” the Redfoo costume, by Rubie’s Costume Co., includes a jacket with an attached shirt and matching pants. Rubie’s also offers Smurf costumes. The Smurfette costume includes a white dress with a ruffled skirt. The matching hat and wig are sold separately.

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e queen of the jungle with the Pow Wow! costume from Fun World. This costume includes a soft, faux-suede fringe dress with matching feigned arm cuffs, ankle cuffs, a headband, and a belt with feather accent. It is available for teens and ladies.

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Product Preview

Adult Costumes

he latest innovation in lycra bodysuits comes alive with Disguise’s collection of the most recognized characters from Marvel and Hasbro. All Skinovations costumes are easy to see through and are breathable. All costumes are available in child boy, teen, and adult sizes.

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quawwwk! The Red Bird launched onto the Halloween scene as the top-selling Angry Birds costume last year. This officially licensed costume, from Gemmy Industries, features a printed polyester pullover with separate pillow pouches. Insert a standard pillow into each pouch, one in front and one in back, and slide on the pullover to cover. Grab your friends and your slingshot and let the games begin!

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tand out in the new Terminator-licensed costumes from Music Legs. The women’s costume includes a skirt, Terminator glasses, biker gloves, a belt with holster, and the zippered Terminator motorcycle jacket. The men’s costume includes an authentic-looking motorcycle jacket, glasses, and motorcycle gloves.

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he men’s collection from Dress Up America allows men to dress up without undressing, providing the utmost convenience. The Jacket and Hat easily cover daily attire to disguise and dress the part. One size fits most. The new Ez Style line includes the following costume options: Royal Prince, Noble King, Doctor, Mike Mechanic, Fire Fighter, Police Officer, SWAT Team, and Pilot.

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Product Preview

Kids’ Costumes

ally Prestige Infant and Jack Skellington Prestige Infant costumes, from Disguise, are high-quality infant costumes inspired by two of The Nightmare Before Christmas’ most iconic characters. Featuring snap button closures, super soft fabrics, Sally’s layered tutu skirt, and Jack’s soft headpiece, the costumes showcase the latest in fashion, comfort, and functionality.

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he Greek Goddess costume, from Fun World, features a flowing cream-colored gown that fades into a rich orchid at the bottom. The gown also has shoulder drapes, Greek key trim, and a headband. The costume is available in toddler, girls’, women’s, and women’s plus sizes.

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rom the newest installment of the Power Rangers saga comes Power Rangers: Megaforce. Disguise’s Red Ranger Classic Muscle costume features a jumpsuit with muscle torso and arms, signature graphics, and a sculpted mask. Disguise’s Pink Ranger Deluxe costume features a jumpsuit with metallic fabrics, signature graphics, and a sculpted mask. Add the finishing touch with Disguise’s collection of character-specific weapon accessories.

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rumpy Bear Deluxe costume, from Disguise’s Care Bears line, will keep kids looking adorable and lovable just like their favorite bears. The costume includes a plush jumpsuit featuring Grumpy Bear’s belly badge and a soft character headpiece.

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traight from the master of terror himself, R.L. Stine, these Goosebumps characters by Gemmy Industries are some of the most frightful favorites of the Goosebumps Villains. Slappy, one of the most evil ventriloquist dummies, came to life when a few creepy words were read aloud, and he’s been wreaking havoc from town to town ever since. The Slappy costume includes a jacket with attached shirt, pants, and a PVC mask. If you hear evil laughter piercing the silence of the night, it’s probably Captain Ben One Leg, a 200-yearold zombie pirate captain of the ghostly pirate ship, the Scarlet Skull. This Pirate Captain costume includes a shirt, pants, a pirate coat with an attached belt, a PVC mask, a hat, and boot covers. Other available Goosebumps costumes include Curly, and Prince Khor-Ru Mummy.

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un World’s Zombie Chimp puts a twist on the undead. The costume features a tattered lab subject T-shirt with plush accents, plush sleeves, and a zombie chimp mask. The costume is available in boys’ and men’s sizes.

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nfants can be dressed in a tuxedo, a leather biker outfit, a plaid suit, or a disco ensemble, complete with a hairy chest, in these easy-to-wear photorealistic rompers from Faux Real. Rompers are available in 6, 12, and 18 months sizes.

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ello Kitty has never been cuter. The Hello Kitty costume, by Rubie’s Costume Co., includes a blue dress featuring the iconic cat. The dress has a dropped waist and puffy sleeves, and comes with a matching headband with a red bow and faux cat ears.

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Product Preview

Accessories

ater-Melon is a new water-based makeup that serves as a latex alternative. New kits include Revulsion, Fish Heads, Ridin’ Shotgun, Shanked, Soul Food, and Sworded. Appliances made with Water-Melon do not need adhesive and are applied and blended with just alcohol. No foundation is needed, as the appliances are translucent and use the wearer’s own skin color.

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itches Socks, new from Hollywood Ribbon, includes a four-count bow bag with 4-inch confetti bows in four Halloween colors, along with a coordinating ribbon dispenser box with 10 ribbons in three widths.

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he Game Face Co.’s full-face temporary tattoos have all the detail of face paint and none of the mess. The faces are onesize fits all and can be washed off with soap and water. Featuring natural vegetable dyes, select faces are also rated UPF 50+.

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rom goth to glamour, Pleasure Wigs has something for everyone. All wigs are constructed from high-quality, washable materials. The new styles deliver all the attraction and appeal of today’s tabloid stars.

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ew from Dillon, Inc., the Pirate Back Pack has two functioning swords with an antique finish slicing through a skull holder and two straps for wearing.

N ighest Heel’s newest UV reactive 6-inch platform sandal, Glow, is made in vibrant neon upper material that will glow under UV light and set on a tinted UV reactive acrylic platform. This must-have item is available in orange patent glow, fuschia patent glow, and yellow patent glow.

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lope (Everybody’s Laughing on Planet Earth) offers a variety of fun, hilarious hats and accessories from head to toe. Celebrate the 50th anniversary of cult British TV show Doctor Who with the Doctor Who Deluxe Long Scarf from elope. The replica of the iconic fourth Doctor’s scarf, a TARDIS laplander, and the famous Fez/Bow Tie set are just the beginning products of this line. Other new items are available for The Hobbit: An Unexpected Journey, Disney/Pixar Monsters University, Disney’s Oz: The Great and Powerful, Dr. Seuss, and Doctor Who Deluxe Long Scarf Marvel.

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omplete your costume with a Halloween Damask Shawl, Runner, or Poncho from Heritage Lace, Inc. A ghoulish ensemble of spiders, skulls, and lots of fringe will complete any scary seasonal ensemble.

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Product Preview

Toys & Media

he Hello Kitty Mega Monster Mash’Ems, from Sanrio, put a scary twist on the cute cat. The collection includes classic Hello Kitty, as well as mummy, skeleton, zombie, Frankenstein, and ghost-inspired versions. Products include a foil pack, a twopack, and a style pack complete with Mash’Em clothing to dress up the squishy Hello Kitty figures.

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orrible Hauntings: An Augmented Reality Collection of Ghosts and Ghouls, from Goosebottom Books LLC, brings 10 famous historical hauntings to life. Vivid illustrations of famous hauntings introduce readers to some of the most notorious and chilling ghosts throughout the ages. The Headless Horseman, the Flying Dutchman, Bloody Mary, the Amherst Poltergeist, and the Princes in the Tower are some of the eerie apparitions that inhabit the book in a new way as readers interact with the illustrations. Using interactive augmented reality to enhance the images on the physical pages, readers can download a free app that coincides with the images and text in the book. Users are able to see and interact with 3-D ghosts, which appear to come alive and can be manipulated by the viewer.

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olden Records Spooky Halloween Hits, from Verse Music Group, is packed with 20 fun and spooky remastered Golden originals to get children into the Halloween spirit. This CD will jazz up any Halloween party and includes favorites such as “Halloween Dance,” “My Friend the Ghost,” and the Wae Denning and Kay Lande classic, “Halloween Macabre.” The songs are upbeat and vary in composition, helping to create a fun atmosphere for young children.

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rowing Skulls, from DuneCraft, grow to more than 1,000 times their original size in less than a day. Just add water, and let time and the polymers do the rest. The skulls can be squeezed and squished, and they splatter when thrown in the air. If sung to, the skulls jiggle to the beat. Glow-in-the-Dark Spit Balls take the madness of spit balling to a whole new level. They will glow for hours in the dark and when put under a black light. DuneCraft’s reusable Spit Balls have a slimy texture and bounce before exploding on the target. They grow more than 200 times their size. The skulls and the spit balls are for children ages 3 and older.

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aby Boo Ghost, from Creatures of Delight, gives Halloween a cute edge. Also available are Becki Boo and Baby Boo Jr. Each ghost is handmade using an original mold, making every piece a limited-edition toy. Part of the Creatures of Delight Halloween collection, the ghosts are crafted from T. Oliver Kopian’s patented rubber-plush material: a combination of pre-vulcanized latex and fiber. The material is essential to the unique look and feel of the toys. In addition to Baby Boo Ghost, a variety of silly and scary pumpkins are also available in small, medium, and large. With sloppy tongues hanging out of their mouths and smiles featuring buck-teeth, these stuffed rubber toys are sure to add fun to Halloween, while simultaneously serving as a keepsake for years to come. The Creatures of Delight are designed primarily for teens, tweens, and young adults ages 12 to 17.

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he interactive e-book app The Witch with No Name, from Slim Cricket Books, tells the story of a witch with a mysterious past who attempts to rediscover her identity by creating a magic potion with strange ingredients, including the smell of a moldy sock, a giant nose hair, glow-worm juice, and a concerto of bottom burps. The Witch with No Name utilizes the capabilities of a tablet or smartphone’s compass, camera, gyroscope, and microphone. The app provides a mix of storytelling, animated cartoons, and adventure games through a magical interactive world. The Witch with No Name is compatible with iOS and Android operating systems.

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rick or treat all year round with the Glow-in-the-Dark Halloween Designer TOOB, from Safari Ltd. Packaged in a reusable acetate tube, this set contains eight glow-in-the-dark figures, including a cat, a bat, a skeleton, a ghost, a witch, a cauldron, a spider with a web, and a pumpkin. Whether its roosting in caves or flying in the moonlight, you’ll never lose sight of the Safari Ltd. Glow-in-the-Dark Bat. This handpainted, life-size replica measures 9 by 4 inches. Follow the not-so itsy-bitsy Black Widow Spider up and down the waterspout. Whether day or night, you’ll be able to keep your eyes on this glowin-the-dark creature. The hand-painted replica measures 6.25 by 3.75 inches. All three products are suitable for children ages 3 and up.

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Product Preview

Home Décor

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he first zombie to take a bullet to the head in the AMC series The Walking Dead was the Teddy Bear Girl, setting the tone for the entire series. Morbid Enterprises’ life-sized and motion/sound activated doll stalks her prey while gutteral sounds emanate from her rotting corpse. This item is licensed with realistic detail.

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illon, Inc.’s Giant Grasshopper is sure to be a hit this year. At a whopping 25 inches long, the grasshopper is made of foam-filled latex and is fully poseable, offering endless possibilities for freaky fun.

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eritage Lace brings spooky chic to any home with the Halloween and Harvest collection. Cats and bats, witches and ghosts, and a haunted house or two are expertly crafted into window panels, table runners, doilies, and more.

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emmy Industries’ 4-foot version of the adorable Hello Kitty shows her dressed in her Halloween colors and bow. Hello Kitty self-inflates in seconds, features a weather-resistant design, includes everything needed for setup, and deflates for easy storage.

Spooky Hollow Scenic Panel

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Product Preview

Novelties nazaroo is in the glitter tattoo business with its new Sparkletoo products. Lay down the glitter tattoo stencil on your skin in one of more than 400 designs, apply the skin safe glue and dust glitter over it. Remove the stencil and you will have a glitter image that will last for three to five days, even with showering.

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his world famous charming duo was created by the twisted minds at Dillon, Inc. Not even Rosemary could imagine such a baby.

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andyRific introduces novelty trick-or-treating flashlights in a variety of themes, from Mickey Mouse, pumpkins, and mummies, to the characters from the upcoming Monsters University film. New treats from CandyRific include Monsters University flashlights, Mickey and Friends Halloween flashlights, and Halloween key chain flashlights topped with pumpkins and mummies. Building on the line of CandyRific’s Halloween Screamers, 2013 brings new designs, featuring a skeleton and a mummy. When you shake them, their eyes light up and they unleash four different shrieks. All products come with .53 ounces of micro bite-sized candies.

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ommies Micro Figures Series 1, from Round 5, debuts with 29 characters, including multiple variants based on Om Nom, the candy-gobbling star of the app Cut the Rope, as well as other characters from the Cut the Rope property. Each blind bag contains three characters. Kids will be able to unwrap the mystery characters and collect them all.

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The Voice Reaching Both Trade and Consumers

CONTACT: JONATHAN SAMET OR LAURIE SCHACHT ADVENTURE PUBLISHING GROUP 307 7TH AVENUE, SUITE 1601 NEW YORK, NY 10001 TEL: 212-575-4510 FAX: 212-575-4521 WWW.ADVENTUREPUB.COM


Flashback

Halloween 1992

Adults expected to make Halloween a Bigger Treat

For Halloween manufacturers, 1992 means party time. With Halloween falling on the weekend, manufacturers have brewed up a special sales plan that targets party-going adults, who they hope will be scaring up additional Halloween sales. “Halloween is going to be a big party scene this year,” says Richard Tinari, general sales manager for Rubie’s Costume Co., which expanded its adult costume line by 25 percent this year. “While it has always been a strong holiday for children, the weekend date will intensify the party scene for the adult sector of the market,” he says. In fact, Rubie’s is anticipating that sales will reach such blood-curdling levels this year, it has expanded facilities to accommodate. Charades’ Executive Vice President of Sales and Marketing Tom Van Luchene, who Costumes by Rubie’s Costume Co., Inc. offers Capitol Cri ers and Fern Gulley: The Last Rainforest-licensed costumes, says that since licensing has become cut-throat in the Halloween industry, the company has found its own niche in the marketplace. “Halloween manufacturers are killing each other going after licensing,” he says. “In the last few years, it has really exploded within the industry. We are offering unique licenses while concentrating our efforts toward the baby boomers, away from the shrinking children’s market that licensing is directed toward.”

2. 1.

3.

1. Masquerades-Charades’ Black Widow costume features a black rose, spider bouquet, and purple and black netting accessories for a fashion macabre look. 2. Rubie’s will offer its new Universal Studios Monsters Make Up Kits. The studio-quality makeup is water-washable and includes a blending tray, accessory, and step-by-step instructions. 3. Collegeville/Imagineering introduces the Toxic Crusaders license on its nylon fabric costumes.

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Winter 2013




TV and Toys: The Best Marriage Ever by Stuart Fischer

T

he year 1939 is a milestone in American popular culture because is was the year writer Bob Kane created the Batman character in Detective Comics No. 27, published by National Comics, now known as DC Comics. Though fictional, Batman is believable and his origin is authentic. His tragic childhood and his subsequent mission to change the world have enthralled one generation after another through comic books and other areas of popular entertainment. As a young adult, Bruce Wayne, having inherited a fortune after his parents’ tragic murders, turned his sights on fighting criminals everywhere. Being such a public figure, Bruce Wayne had to create another persona to do his crime fighting. Noticing a bat outside his window, he got the idea to turn himself into a human bat. After he created a costume for himself, he named himself Batman. It was soon after his appearance in Detective Comics No. 27 that National Comics awarded him a comic book of his own, while still appearing in Detective Comics. He soon became a very popular

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Part four of a series comic character, embarking on deathdefying missions in Gotham City, a city much like New York, where no criminal ever escaped his notice. Over the years, some of the bad guys have become almost as iconic as Batman himself, such as the Joker, perhaps his most popular and most dangerous foe; the Riddler; Blockbuster; Two Face; and the Penguin. Unlike other superheroes, Batman has no super powers. He is a terrific fighter and is equipped with all kinds of gadgets, including his famous Batmobile, which he uses to chase down Gotham City villains. Batman has appeared in newspaper comic strips, on the radio, in a series of theatrical shorts, on television (both prime-time and Saturday morning, in live-action and animated forms), and later in movies. In the 1960s, Batman grew to spectacular heights when he was given his own live-action primetime TV series. Stylistically, the series was like a live comic book, with sound effects and graphics such as “Pow!” and “Wham!” appearing on the screen whenever a

Batman No. 1, from DC Comics

punch or a kick was thrown. The show was produced by William Dozier for 20th Century Fox Television, and re-runs still air. The market was soon flooded with Batman merchandise ranging from toys and model kits to Halloween costumes and coloring books. Batman soon became the star of his own Saturday morning cartoon, produced by Filmation Associates, following the huge success of the primetime show. After the cancellation of the primetime show and the cartoon, the writers and artists at DC Comics attempted to return the Caped Crusader to his comic book roots as a serious and realistic crime-fighter. There were many fans who did not like the cartoonish way that Batman was portrayed on television and fans wanted a more serious and threatening character as Bob Kane originally envisioned him. In the late 1970s, Filmation brought Batman back to the CBS Saturday morning schedule. The show reflected a more serious Batman. It was not until 1989 when Warner Bros. Pictures released the first major motion picture Batman that

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he entered a new level of popularity. Producers Ben Melnicker and Michael Uslan, who had obtained the rights to Batman from DC Comics, had toiled for years developing a motion picture for the Caped Crusader. Tim Burton agreed to direct the film. During its theatrical run, Batman raked in $251 million, making it, for the time, one of the biggest hits in movie industry history. Batman became the darling of the licensing industry, with various Batman products becoming symbols of excellence. Kenner Toys, which was later bought by Hasbro, Inc., had the toy rights to Batman. The company did an excellent job, both in terms of design and marketing. The Batman toy line became one of the hottest in the toy industry through the 1990s. Warner Bros. and its subsidiary, DC Comics, stayed in close touch with all licensees and partners on Batman to ensure the quality of licensed products. Different versions of Batman toys were created by Kenner using characters as they had appeared in the movie and in the sequels, such as Robin, Bat Girl, and various villains. They were made to appeal not only to the general audience, but to the die-hard comic collectors who took the toys seriously. In the fall of 1992, Batman was brought back in animated form, this time by the newly-created animation division of Time Warner, Warner TV Animation, in a show for the newly-formed Fox Children’s Network. Christopher Nolan, the Dark Knight franchise’s director and co-producer, has been very influential in the character’s rise to enormous success since 2005, when he came out with Batman Begins, the first movie in the new Batman trilogy. There are some who regard Batman Begins as a new arc in the fran-

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chise, with Christian Bale starring. The film did well at the box office, but it was not until 2008’s The Dark Knight, also directed by Nolan, hit theaters that Batman reached all new heights. It became one of the top five movies of all time, earning more Batman consults the Batphone in the classic Batman TV Series than $1 billion worldwide at the box office. make certain decisions for continued liThe Dark Knight featured the Joker, censing and television distribution. played by Heath Ledger, as the hero’s The future of the Batman property main adversary. appears full of possibility. There will The toy license for Batman was likely be another Batman movie, probaswitched to Mattel. However, the toys did bly within the next two or three years, not do as well as Kenner’s toys based on but Warner Bros. is keeping mum for the original films. now about whether or not Bale will Lego figured prominently in the Bat- reprise his role as Batman and whether man merchandise lineup after The Dark Nolan will be involved in the next phase Knight Rises came out last year. Lego Bat- of the hero’s career. man 2: DC Super Heroes did very well, as Batman has proven that the mind is did Batman: Arkham City, from Rock- the most important device in creating a steady Studios. character that will eventually become The newest chapter of Batman did immortal. ■ very well in 2012, but it did not out-perform the 2008 film. A more modern villain made his debut as the adversary of Stuart Fischer has worked at Univerthe Caped Crusader—Bane, a very mus- sal Studios, where he helped develop cular and maniacal villain. shows to be sold to networks, as well as More comics and graphic novels Hanna-Barbera Productions, where he were published to tie in with the release developed shows to be sold to the netof the last installment of the Dark Knight works and to the first-run syndication franchise, and most of them sold very market. Fischer has written the books Kids’ TV: The First 25 Years and The well. Warner Bros. bought back the rights Hanna-Barbera Story: The Life and to the 1960s Batman television show, Times of TV’s Greatest Animation Stuwhich was produced by Bill Dozier and dio, as well as various magazine and 20th-Century Fox Television. This put trade journal articles. He also created his Time Warner in a stronger position to own comic book, The Man-O-Saurs.

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Big Trends in Tech

International CES 2013: by Reyne Rice, toy trends analyst and consultant

T

he Consumer Electronics Association (CEA) has announced that this year’s International Consumer Electronics Show (CES) was the largest in the show’s 45-plus year history, with 1.92 million net square feet of exhibit space. More than 3,250 exhibitors unveiled some 20,000 new products, drawing more than 150,000 attendees from more than 170 countries. New innovations were displayed across multiple industries, including audio, home, in-vehicle, mobile and wireless, smartphones, tablets and televisions, photography, robotics, fashion, digital health and fitness, education, entertainment, gaming, and Digital Hollywood. It is impossible to cover every trend, so here are a handful of some of the top trends that will have an impact on kids and families, both in behavioral shifts and with new developments in research.

This is the year of the connected device and the “digital handshake.” You’ve probably seen the commercials for Samsung’s Galaxy phones in which people just tap their phones together to exchange data including photos, videos, and more. This is the new “digital handshake.” Near Field Communications (NFC) allows this type of wireless connectivity for data exchange and is being built into smartphones, digital cameras, tablets, and other connected devices to allow consumers to seamlessly get to their data whenever and wherever they want it, without hassles. Within the next 12 to 18 months, toys will need to incorporate this type of technology into kids’ role-play products as kids are very observant and often seek to mimic the world around them. If their parents and siblings aren’t using wires, they aren’t going to be willing to go “old school” with their toys and devices either.

included 7- to 10-inch Android-based models from Polaroid, Sakar International, Inc., and Barnes and Noble’s Nook. These devices all include parental controls, pre-loaded and curated app and e-book selections, and learning software. For under $200—and in some cases, closer to $100—kids’ tablets are here to stay, at least throughout this year. By the end of the year, the winners will rise to the top, and the losers will quietly power off. By the end of last year, the LeapFrog LeapPad 2 tablet was one of the top sellers in the U.S., according to The NPD Group’s new Retail Tracking Service for the toys and games industries. At the Kids at Play Conference at CES (Living in Digital Times), Kurio, an Android-based kids’ tablet from Techno Source, reported its position as the No. 1 best-selling Android tablet for kids at both Walmart and Toys “R” Us in the U.S.

The cloud offers storage and the incredible lightness of devices. There are currently more than 20 tablets devoted solely to kids. New entries for kids’ tablets that were launched at CES

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As more and more consumers demand mobility and access to their photos, streaming media content, emails, and

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technology into toys for screen applications and touch sensors could be as magical a conductor as T-ink was in its infancy. Another compelling flexible product was introduced by Samsung for a durable, bendable smartphone screen made out of plastic.

Look for second-screen viewing and “media-stacking.”

Advancements in flexible glass offers bend and flex options for screens.

An evolving trend in home entertainment and media viewing is Internet-enabled devices that allow consumers to stream their content on multiple screens simultaneously. The second-screen viewing experience defines the use of a primary larger screen (for example, multiple family members simultaneously watching the same thing), while each individual viewer may be monitoring or engaging with a second screen simultaneously, usually a tablet or smartphone. This behavior of screen-stacking or media-stacking is an evolution of our multi-tasking society. Smart marketers will implement enticing tools for engagement that will overlay marketing programs targeted to viewing habits and favorite media brands. There are many second-screen engagement companies popping up that are planning to entice consumers by connecting specific experiences on the second screen that are not available on the first screen. Some of these marketing and integrated enablers include GetGlue, Shazam, Viggle, and Zeebox. Their goal is to connect big-screen consumption with small-screen activities for an enhanced and personalized consumer experience. These customized experiences won’t stop when the TV is turned off; embedded information may provide wireless alerts to consumers later on. A companion mobile device can provide coupons or other shopping experience connections based on the activities the consumer engaged in while watching TV. We can expect more of these technology trends to have tieins to kids and family applications this year, since the dizzying array of new innovations in technology will continue to influence and change the way we interact with our devices, with each other, and with the world around us. ■

Fascinating screen innovations were on display at 3M, Atmel, and Corning. For example, flexible screen technology will allow a 180-degree video gaming or viewing experience. Imagine a semi-circular TV screen that gives consumers an almost wrap-around visual experience. Other applications by Corning and Atmel offer an almost paper-thin flexible glass silicone sheet that can be conformed to meet various form factors. The implications for embedding this flexible glass

Reyne Rice is an industry professional with 30 years of experience in marketing, researching, and analyzing the toy industry and youth marketplace. She advises clients and broadcast and print media on the hottest trends in toys, games, technology, entertainment, and licensing as it affects the youth marketplace.

documents in the cloud, devices are also changing. New devices are thinner, streamlined, lightweight, and have less built-in storage capacity. More consumers are migrating to smartphones and tablets for everyday on-the-go use for email, entertainment, and consumption of their media (music, photos, streaming movies, videos, apps, and e-books). This creates an even heavier reliance on cloud services for storage. The biggest consumer and enterprise concerns with the cloud are safety and reliability of data. Many more service providers are offering secure solutions, so consumers and businesses can feel more confident that their data will be available to them anywhere and anytime. Even Digital Hollywood has joined forces with UltraViolet cloud storage giving a secure solution to consumers streaming movie content. Studio competitors are forming new alliances for the sake of providing solutions that consumers want: simple access to their streaming content across all of their devices for their household, whether they are accessing the data from home or from a mobile location.

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The Toy Book Volume 29, Number 1 THE TOY BOOK (ISSN-0885-3991) is published bi-monthly by Adventure Publishing Group, Inc.® Editorial and advertising offices are located at 307 Seventh Ave., Room 1601, New York, NY 10001, Phone (212) 575-4510. Periodicals Postage paid at New York and additional mailing offices. Copyright © 2013 Adventure Publishing Group, Inc.® All rights reserved. No part of this publication may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission from the publisher. Printed in U.S.A. Subscription rates: $48 one year, foreign $200. The Toy Book is a trademark of Adventure Publishing Group, Inc.® Registered in the U.S. Patent & Trademark Office. Postmaster: Send address changes to: The Toy Book, c/o Adventure Publishing Group, PO Box 47703 Plymouth, MN 55447. Opinions and comments expressed in this publication by editors, contributing writers, or solicited or unsolicited documents are not necessarily those of the management of The Toy Book.

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Advertiser Index

Activision...............................................................................................75 Adora Doll ...........................................................................................143 Adventure Publishing Group...............................................................188 Aeromax ..............................................................................................S19 ALEX...................................................................................................115 American Plastic Toys ...........................................................................87 Amherst Partners .................................................................................237 ASTRA................................................................................................S25 Aurora Gift ..........................................................................................145 Bachmann ............................................................................................223 Bananagrams .......................................................................................167 Berg USA ............................................................................................S17 Blue Orange Games.............................................................................163 Brainstorm Productions...................................................................20, 21 Brer Rabbit Toys....................................................................................95 Calego International ............................................................................149 Carrera .............................................................................................26, 27 Child’s Play Communications .............................................................235 Cloud B................................................................................................141 Cuddle Barn.........................................................................................105 Daron Worldwide.................................................................................187 Delta Childrens Products.......................................................................47 DEMDACO .........................................................................................308 Douglas Company ...............................................................................157 Drip Drops ...........................................................................................103 Eastcolight .......................................................................................30, 31 Eitech America ....................................................................................129 Elf Magic...............................................................................................S2 Excell Marketing .................................................................................151 Folkmanis ........................................................................................10, 11 Forum Publishing ................................................................................304 George & Co........................................................................................175 Griddly Games.....................................................................................183 Goldie Entertainment.............................................................................79 Guangzhou Litong Exhibition Co. Ltd................................................253 Haba USA ...........................................................................................S13 Hapé International .................................................................................S9 Hasbro..................................................................................................1, 2 Hog Wild ...............................................................................................77 Innovation First .....................................................................................35 Interactive Toy Concepts .......................................................................85 ITMA ...................................................................................................249 Jay at Play....................................................................................135, 137 Jibbaroo ...............................................................................................155 Jonny Hawkins Cartoons.....................................................................304 Just Play Products..................................................................................65 Kid Constructions................................................................................S23 Kids Preferred......................................................................................147 Kids Wish Network .............................................................................301 KidzBop.................................................................................................57 Konami ................................................................................................227 Laser Pegs ....................................................................................110, 111 Lexibook..............................................................................................101 Maisto ..............................................................................................16, 17

Manhattan Toy .....................................................................................117 Mattel.....................................................................................................43 MEGA Brands .......................................................................................63 MGA Entertainment ..............................................................................73 Mindware.............................................................................................179 Monkeez Makes a Difference..............................................................153 Moose Toys............................................................................................19 Neat-Oh! International .........................................................................113 NKOK..............................................................................................22, 23 NPD .....................................................................................................307 Ollie’s Bargain Outlet ..........................................................................304 Pacific Play Tents...................................................................................93 PlaSmart...........................................................................................37, 39 Playmobil .............................................................................................121 Playtime Sales & Marketing................................................................304 Pocket People Avenue......................................................................28, 29 Pom Tree ..............................................................................................125 R&R Games .........................................................................................171 Reeves International........................................................................S5, S7 Saban....................................................................................................8, 9 Safari Ltd. ............................................................................................S15 Sakar International.................................................................................53 Seven Towns/Rubiks............................................................................185 Shrinky Dinks ..................................................................................32, 33 Silverlit Toy ...........................................................................................89 Smart/Tangoes......................................................................................177 SmarTrike ........................................................................................12, 13 Speed Stacks ........................................................................................169 Small World Toys ..................................................................................55 Stuffies .............................................................................................24, 25 Sun-Mate Corporation .....................................................................14, 15 Tech 4 Kids ............................................................................................49 Techno Source......................................................................................137 Thames & Kosmos ..............................................................................123 The Bridge Direct ................................................................................4, 5 The Orb Factory...................................................................................131 The Wish Factory...................................................................................81 TOMY..................................................................................................6, 7 Toy Industry Association .....................................................................251 Toy Insider .............................................................................................91 Transmonde Marketing Group LTD. ...................................................304 TUV Rheinland....................................................................................239 uBooly..................................................................................................108 UCC Distributing.................................................................................221 UL ........................................................................................................127 Underground Toys ...........................................................................69, 71 Verdes Innovations...............................................................................165 Vivid Toy Group ....................................................................................97 Warner Bros. Consumer Products..........................................................83 Wicked Cool Toys................................................................................107 Winfat...................................................................................................233 Worx Toys ............................................................................................225 Zeenie/Amrapur ...........................................................................159, 161 Zing Toys ...............................................................................................67

THE AD INDEX IS PUBLISHED AS A COURTESY. WHILE EVERY EFFORT IS MADE TO BE ACCURATE, LATE ADDITIONS AND CHANGES IN LAYOUT MAY RESULT IN ERRORS OR OMISSIONS.

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Flashback: February 1993 2.

1.

3. 1. Danny Glover reads a story during an appearance on Sesame Street. 2. The Game Genie

6.

video enhancer can be used for many game titles for Super NES. 3. Larami’s Super Soakerman stands 10 inches tall and shoots water up to 20 feet. 4. Lionel Trains introduces the first Thomas the Tank Engine & Friends electric train set. 5. Playtech’s Troll-Phone lets children hear the voices of their favorite trolls. 6. The newest in Sega technology is The Activator, a full-body interactive controller for Sega Genesis that works by moving the characters according to how the player moves.

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