February 2017

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HOTTEST NEW TOYS AT TOY FAIR 2017 THE

STATE OF THE TOY INDUSTRY:

• HITS AND MISSES OF 2016 • PREDICTIONS FOR THE YEAR AHEAD

FEBRUARY 2017

®

Volume 33, No. 1 — Published by Adventure Publishing Group

Jonathan Samet Publisher jsamet@adventurepub.com

DEPARTMENTS 30 Editor’s Viewpoint

66 Sweet Suite 2017

60 Industry Update

86 Talkin’ Toys: K’NEX

62 TIA Happenings

254 Outside the Box

104 Property Profile:

PJ Masks

63 TIA Perspectives 64 Stat Shot

122 Property Profile:

Shimmer and Shine

65 Euromonitor

248 Talking Social Media

256 Raising the Bar 258 Industry Marketplace 260 Flashback:

February 1997

192 Outdoor & Active

88 What’s New

NEW YORK

124 Smart Tech 129 Dolls & Plush

252 Compliance & Regulations

TOY INDUSTRY ASSOCIATION, INC.

FEBRUARY 18–21, 2017

Category Guide

154 Activities & Construction

174 Games & Puzzles

204 Infant & Preschool 216 Vehicles & Action Figures

features 203 Creator’s Corner

The Next Big Game: From Concept to Creation

How Tech Is Taking Shape in 2017

72 Toy Industry Slowdown

70 Toys: By the Numbers

74 State of the Industry Q&A

specialty toys & gifts: 227

Ali Mierzejewski Senior Editor amierzejewski@adventurepub.com Maddie Michalik Associate Editor mmichalik@adventurepub.com Stephanie Grassullo Assistant Editor sgrassullo@adventurepub.com Kristen Nelson Editorial Assistant knelson@adventurepub.com Joe Ibraham Art Director jibraham@adventurepub.com Bill Reese Production Director breese@adventurepub.com Lori Rubin Controller/Office Manager lrubin@adventurepub.com

Laurie Schacht President laurieschacht@aol.com

250 Top Toys from CES

68 The Amazon Effect

228 ASTRA’s Insights

Marissa DiBartolo Senior Editor mdibartolo@adventurepub.com

U.S. Corporate Headquarters

Adventure Publishing Group, Inc.® 307 7th Avenue, #1601, New York, NY 10001 Phone: (212) 575-4510 • Fax: (212) 575-4521

state of the industry 2017

Mighty Marketplace

Jackie Breyer Editor-in-Chief jbreyer@adventurepub.com

229 Toy Fair 2017:

Product Showcase

247 Voting for Change

New Toy of the Year categories rethink play patterns.

On the Cover: Alex Brands’ Buzzbee Air Warriors Blizzard, Alpha Group U.S.’ Jett’s Super Robot, BERG’s Buzzy John Deere, DGL Toy’s Power Rangers Drone, Gund’s Teach Me Curious George Fisherman, Hasbro’s Fantastic Gymnastics, Hunter Products’ Shibajuku Girls Yoko, Jada Toys’ Mickey Transforming Roadster Racer, Just Play’s Talking Catboy 6-Inch Figure, K’NEX’s Flying: Rotor-Powered 10 Model Building System, LeapFrog’s LeapStart, MindWare’s Invisible Think, Moose Toys’ Shopkins Season 7 Party Game Arcade, Odyssey Toys’ Infinity NX, Pamson’s You Are A Princess Sunshine Fairy, PlayMonster’s SleepyHead Animated Alarm Clock Dreamland Crossing, Imagine By Rubie’s Rocket Raccoon Dress Up Set, Schleich’s DC Golden Eagle, Smart Toys & Games’ SmartMax My First Circus Train, Spin Master’s Rusty Rivets Botasaur, Tangle’s Nightball Inflated Soccer Ball, Tech 4 Kids’ Battlebots, Thames & Kosmos’ Remote Control Machines Construction Vehicles, The Haywire Group’s Beekeeper Game, The Orb Factory’s Morph, Tree House Kids’ Jeep Wrangler Rubicon, UCC Distributing’s Crossy Road and Star Wars Clips, Verdes Innovations’ V-Sphere, WowWee’s Elmoji, Zuru’s X-Shot Bubble Ball. On the Specialty Toys & Gifts Cover (pg. 227) Adora’s PlayTime Baby Beary Blue, Zig Zag Diaper Bag, and Zig Zag Medium Shade Umbrella.

The Toy Book Volume 33, No. 1 THE TOY BOOK (ISSN-0885-3991) is published bimonthly by Adventure Publishing Group, Inc.® Editorial and advertising offices are located at 307 Seventh Ave., Room 1601, New York, NY 10001, Phone (212) 575-4510. Periodicals Postage paid at New York and additional mailing offices. Copyright © 2017 Adventure Publishing Group, Inc.® All rights reserved. No part of this publication may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission from the publisher. Printed in U.S.A. Subscription rates: $48 one year, foreign $200. The Toy Book is a trademark of Adventure Publishing Group, Inc.® Registered in the U.S. Patent & Trademark Office. Postmaster: Send address changes to: The Toy Book, c/o Adventure Publishing Group, 307 Seventh Ave., Room 1601, New York, NY 10001.

Opinions and comments expressed in this publication by editors, contributing writers, or solicited or unsolicited documents are not necessarily those of the management of The Toy Book.

Member, International Toy Magazine Association

EDITOR’S VIEWPOINT

TOY FAIR 2017 What will you discover?

by JACKIE BREYER, Editor-in-Chief IT’S THE MOST WONDERFUL TIME OF the year! I’m proud to say that this is my 15th year at North American International Toy Fair, and I can’t wait to get out on the floor and start playing with all the toys that we will write about and showcase to the trade and consumers this year.

It’s one thing to labor over this (262page!) Toy Fair issue, studying and writing about these fun new playthings, but it’s quite another to get our hands on them and give them a try. Our team will walk the aisles seeking out fun toys, spotting trends, generating story ideas, and—hopefully—stumbling upon some of this holiday’s hottest introductions.

I’m sure you’ve already started placing your bets on what will be hot this holiday season, and we have, too. But every year there are a few new items that come out of left-field and blow our minds. Last year, Spin Master introduced us to Hatchimals. The year before that, hoverboards totally blew our minds as they glided across the show floor. What will it be this year?

Another reason I love this show is the chance to catch up with all of you—my industry friends, new and old. I can’t wait to hear about what you’re working on, what new challenges you’re facing, and what your expectations are for the rest of this year.

The question we get asked more than anything at Toy Fair is, “What are you seeing out there?” Everyone wants to know what the hot new trends are, what’s popular, and what’s the coolest toy at Toy Fair. We can’t wait to share what we find! But if I were to look into my crystal ball: STEM continues to be huge. Companies that have STEM products are expanding their lines, and new companies are diving right in. This category spans a lot of educational areas, and consumers are seeking these toys.

Drones are everywhere! And they do so much more than they did when we first spotted them at Toy Fair a few years back. The

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“Will you consider my toy invention? It’s brash, it’s furry, and it occasionally toots its own horn... it’s a Trump pet!” coolest ones basically fly themselves, follow you around, play games, and incorporate virtual and augmented reality experiences.

We’re thrilled to see better technology applications. Toy manufacturers are introducing products that incorporate technology in ways that really make sense—and that consumers will appreciate—rather than just because they can.

Fun family games are hot. Silly games that bring family and friends together for lots of laughs have never been more popular.

Toys that get kids up and moving are on the rise. Thanks to innovations in the outdoor and active category, there’s something for every kid—even the ones who typically prefer

to stay inside and play video games.

Enjoy this issue of The Toy Book. It’s packed with new products, trends, expert opinions, industry analytics, and so much more. Let us know what you think! Tweet @toybook and @jackiebreyer, or email me at jbreyer@adventurepub.com. If you see us at Toy Fair, be sure to say hello! » Jackie Breyer is editor-in-chief of The Toy Book and the Toy Insider, and editorial director at Adventure Publishing. She has been reporting on new products and toy industry trends for 14 years. Contact her at jbreyer@adventurepub.com.

INDUSTRY UPDATE

LEGO GROUP LAUNCHES SOCIAL NETWORK FOR KIDS The Lego Group launched Lego Life, a social networking app for kids under 13.

The digital experience lets kids connect with a community of peers to express their creativity, share their Lego creations, and interact with Lego characters.

The app lets kids personalize their experiences through direct interactions with their favorite Lego characters, exclusive content, an in-depth 3-D Lego minifigure avatar creator, and fun building inspiration and challenges. Lego Life also introduces a custom Lego Emoji Keyboard, which kids and tweens can use to communicate about their Lego creations, as well as safely comment on what their peers share. »

ACTIVISION BLIZZARD LAUNCHES NEW CONSUMER PRODUCTS DIVISION Activision Blizzard Inc. launched a newly created consumer products division and appointed Mattel and Disney executive Tim Kilpin as its CEO and president. The launch of the consumer products division is part of Activision’s expansion of platforms for its audience, including interactive content, TV and film, competitive gaming, and mobile.

In his new role, Kilpin will lead the development of consumer products to expand and deepen audience engagement with Activision’s franchises through long-term partnerships, high-quality products, and new consumer experiences. The Activision Publishing, Blizzard Entertainment, and King Digital consumer product teams will join Kilpin in the new division. »

TIA TO INDUCT THREE INDUSTRY LEADERS TO HALL OF FAME The Toy Industry Association (TIA) inducts Peter Eio, former president of Lego Systems Inc., the late Ray Larsen, founder of RLA Marketing, and the late Sydney Rosen, former owner of Rose-Art, Cra-Z-Art, into the Toy Industry Hall of Fame. These individuals were selected for induction by members of TIA in recognition of their significant contributions to the industry and the impact they had on the lives of children through a lifelong commitment to toys and play. They will join a

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roster of 71 toy industry luminaries, including Jim Henson and George Lucas, who have been inducted into the Hall since it was established in 1984. Their induction ceremony was held on Feb. 17, 2017 in conjunction with the annual Toy of the Year (TOTY) Awards gala in New York City. »

JAKKS PACIFIC ENTERS DISTRIBUTION AGREEMENT WITH CRA-Z-ART Jakks Pacific Inc. signed a manufacturing and distribution agreement with Cra-Z-Art, a division of LaRose Industries LLC, for its Blo-Pens brand of products. The multi-year distribution agreement allows Cra-Z-Art to market, sell, and distribute the branded line of craft and activity airbrush markers in the U.S. and Latin America. Cra-Z-Art Blo-Pens products will be available this fall. »

THE CREATIVE FACTOR RETURNS TO TOY FAIR The Creative Factor returns to the North American International Toy Fair for its 13th consecutive year, hosted by Brett Klisch of Peru Meridian Studios and the Toy Industry Association. While the event will welcome back the best in new technology in 3-D printing and design, the curriculum will expand to include social media and crowdfunding. The Creative Factor will be located in Hall 1C at booth 5378 at the Javits Center.

Attendees can join Revfluence this year to learn how to work with social media influencers to promote brands, and Kickstarter

will be back with new creators who used crowdfunding to launch their companies and grow their ideas. Industry experts will give advice, including predictions on where the toy industry is going and how play patterns can be developed from traditional means into digital areas. In addition, the U.S. Patent and Trademark Office will advise on how to understand intellectual property rights in a digital age, and Eric Belich of Greenberg Traurig LLP will be on hand to discuss how to prepare a patent submission for review. »

ASTRA HOSTS SHARE THE FAIR EVENT AT TOY FAIR The American Specialty Toy Retailing Association (ASTRA)‘s Share the Fair event at the North American International Toy Fair will take place on Feb. 20 from 8 to 9:30 a.m. in the Javits Convention Center Hall 1E 11.

The event brings ASTRA retailers together on the third morning of Toy Fair to share information about products they have seen on the exhibit floor. As they walk around the floor, retailers will have the option to enter product recommendations into an online form. At the Monday morning event, ASTRA retailer members can enjoy a complimentary breakfast buffet while discussing their favorite products at the show. All attendees will be entered into a raffle for a $500 gift certificate provided by The Orb Factory. » STAY CONNECTED!

@ToyBook

INDUSTRY UPDATE

TECH 4 KIDS AND THE BRIDGE MERGE Jay Forman

Brad Pedersen

Strategic Partnership Aims to Yield Growth and New Opportunities

by JACKIE BREYER, editor-in-chief THE TOY INDUSTRY IS KNOWN FOR ITS mergers and acquisitions. They say no one leaves the toy industry—they just move around. One of the main reasons for this is the opportunity for growth. While some companies grow slowly but steadily with a hit here and a hit there, some of the most successful companies in this industry got to where they are via strategic acquisitions or mergers. Toy industry giants such as Mattel, Hasbro, Spin Master, and Jakks Pacific show how vital these moves are to taking a company to the next level.

The first, critical step is finding a complementary, like-minded company with which to merge. Brad Pedersen, president and CEO of Tech 4 Kids, and Jay Foreman, president and CEO of The Bridge Direct, met at toy industry event PlayCon several years ago, where they were introduced by a mutual colleague.

“This is a very social business, and while we all compete in some way, there are always opportunities and synergies that like-minded people can find to make their businesses stronger,” says Pedersen.

This year, Pedersen and Foreman will merge The Bridge Direct and Tech 4 Kids into a new company focused on classic play. The new company will have an entirely new name (yet to be determined), and will be managed in North America and Hong Kong by an experienced team made up of executives from both companies. Foreman will be CEO, and Pedersen will serve as the president of the new company. The head office will be in Boca Raton, Fla., “which has become a micro-hub of the toy industry,” according to Foreman. The company will also continue to operate Tech 4 Kids’ Canadian office, and will consolidate the Hong Kong offices into one operation to maintain and grow that space.

Pedersen says that the companies have already started to integrate the operational side of the businesses, and, over the next 100

to 200 days, plan to merge more functions together to begin to operate as one. While each company will operate out of its respective gallery at the North American International Toy Fair, the companies will come together under one roof at Fall Toy Preview in Dallas this October.

The Bridge Direct and Tech 4 Kids are both traditional toy companies, and the merged company will remain a multi-line traditional toy business, “playing in a variety of product categories both large and small, taking senior as well as ancillary support positions in categories,” says Foreman. “We will look to consolidate product lines where it makes sense, but expect that the combined

portfolio will create a much more robust offering for the market. The plan is to merge operational efficiencies but look to continue to grow our existing product lines and expand our portfolio into other high-volume categories. The key will be to offer the trade highly desirable product at great margins and superior value to the consumer.”

The company will continue to offer toys in the impulse collectibles, retro, construction, and activity toy categories, according to Pedersen. “We want to continue to develop and innovate new product concepts to drive organic growth, while at the same time pursue an aggressive acquisition strategy,” he says. “Our strategy is to more fully leverage the complementary distribution channels, develop accretive, parallel channels, and drive acquisitions,” he explains.

So, why now? “This industry continues to change at a rapid pace,” says Foreman. “It’s come to a point where many of the key stakeholders, including retailers, licensors, and vendors are looking to do more business with fewer partners. The overall key motivation for this opportunity is how hard it is to compete in today’s increasingly competitive retail landscape as a sub $50 million company. You simply don’t have the critical mass to compete on a large enough scale and be the best you can be to customers and partners. By scaling up, this opportunity will let us do just that—our weakness becomes our strength.”

“With added scale, we believe we will accelerate the growth of our value proposition for retailers,” adds Pedersen. “Both companies enjoy a good reputation for providing innovative products, driving sales with effective marketing, shipping on time, and delivering good margins. We will deliver on a more meaningful basis all the things our customers are looking for in a partner.”

While the new company has no plans for an IPO in the near future, there will be an opportunity for private equity firms. “We will become a new strategic player in the business for financial firms that have invested in small to mid-size toy companies,” says Pedersen.

In the near-term, Foreman says the main focus is on a smooth integration and seamless transition for the companies’ partners.

Once the company is on solid footing, the door will be open for acquisitions of smaller cap toy companies, with the goal of merging with or acquiring a new company every six to 18 months.

For Pedersen and Foreman, this is the first step toward an even bigger future. “The new combined company will put us in the top 30 toy manufacturers, globally,” says Pedersen.

“In less than three years we expect to be in the top 15, and in five years, we will be in the top 10!” »

toybook.com | FEBRUARY 2017 | THE TOY BOOK 61

TIA HAPPENINGS

A NEW ERA FOR THE TOY INDUSTRY

…AND A NEW MISSION FOR TIA

by KRISTIN MORENCY GOLDMAN, communications specialist, Toy Industry Association FOR THE PAST 100 YEARS, THE TOY Industry Association (TIA) has remained committed to serving its members’ needs and interests by identifying, responding to, and adapting to change. As the toy industry enters a new era of globalization and innovation, TIA’s board of directors gave unanimous approval to an updated mission statement and a four-year strategic plan so the TIA can continue to serve the industry in a relevant way. These developments are part of a wider evolution and rebranding effort that will culminate in the spring.

“Today in America, toy sales are showing robust growth, toy companies are creating more innovative products than ever before, and a new generation of parents is embracing the essential role of play for their children,” says Steve Pasierb, TIA president and CEO. “Our priority is to ensure that TIA remains a trusted, healthy organization that continually demonstrates its ability to serve each and every one of our members, champions the core benefits of play, and shows strong leadership on behalf of the toy community across North America and around the world.”

TIA’s updated mission—“We are a unifying force for members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play”—is supported by a strategic plan which will focus on six interlinked goals when it comes into effect in January. The new plan is committed to focusing on TIA’s core services and long-term transformation, expanding global advocacy and market access programs, elevating the public image of the toy industry, developing organization and industry human leadership, ensuring financial sustainability, and improving the membership experience.

The objectives and the new mission were developed through a highly collaborative process beginning early last year, which involved conducting a thorough analysis of the

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successes and shortcomings of TIA’s previous plans and gathering forward-looking and candid input from TIA staff, the TIA executive team, and outside consultants.

TIA has also announced that it will relocate to a bright, creative new office space in New York City next spring, timed with the unveiling of a new logo, positioning tagline, and website for the organization.

100 YEARS OF LEADERSHIP What started out as a trade group representing fewer than 50 American-based toy manufacturers has grown into a global association representing more than 950 members, including overseas companies with a vested interest in the North American marketplace.

Today, TIA’s membership is comprised of toymakers, importers, licensors, toy retailers, inventors and designers, and manufacturers’ sales representatives, as well as associate members from other industries, including testing labs, promotion firms, consultants, and trade publications.

Since its founding in 1916, TIA has dedicated its work to the prosperity of the industry as it has evolved in changing times, from the impact of wars to the rise of the technology revolution. The association has adapted its mission and goals several times throughout the years in order to serve an ever-widening membership and to account for new consumer expectations, preferences, and habits related to toys and play.

In more challenging times, TIA worked tirelessly with industry, government, and consumers on standards, regulations, and programs to ensure safe and fun play—a job

that endures to this day. When toy sales fell flat, the industry was able to recognize and leverage key platforms—such as licensed products, app-based play, and content development—to overcome its decline and instead thrive. Through it all, TIA has remained steadfast in its commitment to driving growth and operational success based on its programs, products, services, and events, while simultaneously promoting the intrinsic benefits of play to legislators, consumers, and media.

Today, the annual U.S. domestic toy market is worth $25 billion; approximately 90 percent of TIA’s members account for the market. In 2015, U.S. toy sales grew 6.7 percent, marking one of the strongest years for the industry in more than a decade. Analysts predict 2016 will also end on a high note with robust sales across several categories, from games and puzzles to dolls and plush toys.

“The success of the toy industry and continued value of TIA speaks to the hard work and wisdom of our members, committees, and staff who helped shape the association into a valuable resource for every business involved in creating and delivering toys and youth entertainment products for kids of all ages,” says Pasierb. “As we look ahead to the endless possibilities of the future, TIA is prepared to stand by our members every step of the way as they touch kids’ lives by bringing them happiness and the many developmental benefits of play in the years to come.” »

As TIA’s communications specialist and editor of its Toy News Tuesday e-newsletter, Kristin Morency Goldman stays abreast of the latest economic data; safety standards; trends; and toy-, play-, and youth entertainment-related news.

TIA PERSPECTIVES

2017 IS BALANCED:

HIGH-TECH & CLASSIC TOYS DEBUT AT TOY FAIR

by KRISTIN MORENCY GOLDMAN, communications specialist, Toy Industry Association THE HOTTEST NEW TOYS AND GAMES of 2017 will come to life this February at New York City’s Jacob K. Javits Convention Center, where buyers, licensors, press, and other play lovers will gather to attend the Toy Industry Association (TIA)’s world-renowned North American International Toy Fair.

“Toy Fair will unveil a crop of exciting and innovative playthings that are truly engaging and entertaining, whether they are tech-driven or unplugged,” says Adrienne Appell, trend expert at TIA. “And with so many exciting, family-friendly movies on the horizon for 2017, we predict that licensed playthings will continue to be hot across various categories.”

Appell noted that collectibles “with more

play value than ever before” will be well-represented by toymakers of all types and sizes, who are expected to showcase both lowpriced and higher-priced/rare items, offering families plenty of options across a range of price points. “Collectibles aren’t just about having fun—these toys build important social and organizational skills that kids can apply in the classroom and beyond,” adds Appell.

Toy companies will also introduce new family games and outdoor toys that foster intergenerational play and physical activity.

“Playing together and keeping fit are on the minds of millennial parents everywhere—and toymakers are tapping into that,” says Appell. “Today, toys and games can be more seamlessly integrated into daily activities— they’re part of a wider effort among parents to make time spent together as a family count.”

Tech and social media trends (micro-videos, user-generated content, virtual reality, and robotics) are also holding strong, and will continue to capture the imaginations of children throughout the coming year.

“The toy industry has become

very successful at incorporating fresh elements from technology, pop culture, and social media into their products,” says Appell.

“It’s exciting to see how entirely new innovations can impact how kids are learning and growing as they play.”

Though trends continue to evolve, one thing is for sure: Tried and true play patterns (such as role play, building, puzzles, and more) continue to stand the test of time.

“Classic forms of play are not only engaging and fun—they reward children with critical new skills that will serve them well throughout their lives,” says Appell.

To help toy companies hone in on the hottest trends of this year, TIA’s team of trend-spotters will host a Toy Trends Briefing at Toy Fair on Sunday, Feb. 19. Open to all trade show guests, but specifically tailored to buyers and media, the free seminar will unveil the year’s biggest trends and feature product examples from the show floor. It’s a not-tobe-missed session for play professionals in search of unique new toys that are expected to drive global industry sales through the holiday season.

“Keeping up with what’s trending among kids today is no easy task for the toy industry.

Fads change at the speed of light—one week tweens are ‘dabbing’…and the next week they’ve moved onto another viral craze,” says Appell. “That’s why our trends team works year-round to stay in-the-know about the next hit toys and games. Our seminar at Toy Fair represents the culmination of our work to track and identify what will resonate with families. We can’t wait to share what’s in store for 2017!”

The 114th North American International Toy Fair will take place Feb. 18 to 21, 2017.

More than 1,000 exhibiting companies will showcase hundreds of thousands of toys and games in front of 30,000 global trade guests.

Details about the Toy Trends Briefing can be found in the Knowledge Network section at www.ToyFairNY.com. »

toybook.com | FEBRUARY 2017 | THE TOY BOOK 63

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EUROMONITOR

TOY TRENDS SET TO EVOLVE IN 2017 Top Trends to Watch in the Global Traditional Toys and Games Industry

by MATTHEW HUDAK, toys and games analyst, Euromonitor International

COLLECTIBLES BECOME A KEY SELLING POINT Collectible toys were a major seller in 2016, with brands such as Shopkins and Hatchimals benefitting greatly from this. These toys not only rely on having a large collection of toy types for children to collect, but also

USD billion

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a random payoff element where kids do not know exactly which type they will get with each purchase. This helps encourage repeat purchases, and releasing new products to collect allows toy makers to keep kids interested. Given the success of brands in this space, it is very likely that more toy companies will want to enter this random payoff model of toy selling, possibly releasing products as brand extensions of existing popular lines.

EMERGING MARKETS BEGIN TO RECOVER Macroeconomic volatility and a strengthening U.S. dollar in 2015 negatively impacted emerging markets. As 2016 found a greater level of stability, emerging market toy sales are expected to be healthier, growing 4 percent to reach $28 billion. 2017 is likely to continue this trend of economic stabilization, with emerging markets expected to gain momentum and grow 5 percent within the year. China will once again be a leader in absolute value growth for emerging markets,

Global Traditional Toys and Games Sales: 2015-2017

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3.5

83

3.0

82

2.5

81

2.0

80

1.5

79

1.0

78

0.5

77

2015

Retail value sales

2016

Year-on-Year growth

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and will be bolstered, albeit moderately, by the formation of multi-child middle-income households following the end of the one child policy in 2015.

STEAM STILL A PARENTAL FOCUS In 2016, science, technology, engineering, arts, and mathematics (STEAM) toys were still very much a focal point for parents.

STEAM sales grew 4 percent to reach sales of more than $30 billion. Parental investment in STEAM products could grow even more in 2017 due to the large number of enticing computer programing and educational toys being released into the market. As many new jobs continue to focus on computer proficiency, parents are increasingly focused on educating their children early in this area.

LICENSING MOVES BEYOND STAR WARS In 2016, licensing in the earlier part of the year was impacted by spillover sales of Star Wars merchandise, but by the end of the year the focus was on a greater variety of licenses. New movies, such as Trolls, and the resurgence of popularity of the Pokémon brand created greater licensing competition even with the release of Rogue One: A Star Wars Story. This year, however, with another movie release in the core Star Wars franchise of films, it is possible the brand could once again eclipse its competitors. »

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2016 HAS BEEN ANOTHER STRONG YEAR of toy sales, with the global traditional toy market growing more than 3 percent to reach $83 billion for the year. Last year saw the rise of collectibles, a recovery in the emerging toy market, continued growth of STEAM toys, and more competition for licensed toys without the looming shadow of the Star Wars franchise. These trends all had different factors behind them and are expected to carry on and evolve in different ways in 2017.

They will collectively help this year grow at the same level of 3 percent constant value growth, with the market reaching slightly more than $85 billion.

Matthew Hudak is a toys and games analyst for Euromonitor International. In his role, he researches and writes on the global market for toys and video games, and drives analysis on the ever-evolving ways children and adults play.

Source: Euromonitor International

toybook.com | FEBRUARY 2017 | THE TOY BOOK 65

SWEET SUITE

TIA PERSPECTIVES

SWEET SUITE 17 RETURNS TO PIER SIXTY THE TOY INSIDER’S EIGHTH ANNUAL SWEET SUITE EVENT WILL take place on July 12 at Pier Sixty in New York City. Known as The Biggest Night of Play, the premiere toy party of the year will welcome more than 250 influential bloggers and vloggers and more than 100 members of traditional media to connect with toy companies in advance of the holiday shopping season.

Sweet Suite will be the feature event at the fourth annual Blogger Bash, a two-day conference for experienced digital influencers featuring multiple parties, exhibitions, and learning sessions.

Blogger Bash attendees will be welcomed into high-energy party atmospheres, giving them a chance to have fun while mingling with brands in a professional yet inviting setting.

Last year at Sweet Suite, bloggers enjoyed one-on-one time with representatives from more than 75 of the hottest kids’ brands and properties on the market, including VTech, Activision, LeapFrog, Jakks

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Pacific, Hasbro, Spin Master, Lego, TOMY, Warner Bros., and more. #SweetSuite16 generated more than 185 million Twitter impressions, more than 2.6 million Instagram impressions, and dozens of YouTube videos and blog posts.

This year, Sweet Suite will give digital influencers and members of the press a chance to meet old and new friends while sipping on cocktails, feasting on sweet treats, and—best of all—playing with the hottest toys before they even hit the market.

Enormous swag boxes will once again be shipped directly to attendees’ homes after the event, sparking a resurgance in social media impressions, and ensuring bloggers and journalists have products readily on-hand to review and share with their followers. » If you’re interested in learning more about these events, contact Laurie Schacht at thetoyinsidermom@gmail.com.

TOY FAIR 2017

THE AMAZON EFFECT One Click Retail examines how the e-commerce giant has impacted the U.S. toy market.

by NATHAN RIGBY, vice president, sales and marketing, One Click Retail The Amazon Effect is a series that breaks down specific product groups, compares Amazon’s performance in that category to total retail sales (online and offline), and considers the effect Amazon has on that specific industry as a whole. In this article, we explore how Amazon has impacted the U.S. toy market.

IN THE LEAD-UP TO THE HOLIDAYS, it was neither a secret nor a surprise that Amazon dominated online shopping. The question is, How much of a ripple effect does Amazon’s peerless success in e-commerce have in the brick-and-mortar world?

The short answer is quite a significant one.

To understand the scope of Amazon’s impact on the U.S. toy market, we need to consider how Amazon’s sales stack up against the entire industry, both online and in-store.

THE NUMBERS: • $26 billion: The estimated total value of the U.S. toy market (2016) • $4 billion: Amazon’s total 2016 toy sales • 5 percent: The year-over-year growth of the U.S. toy market (2016) • 24 percent: The year-over-year growth of Amazon’s toy sales (2016) According to figures released by The NPD Group, sales grew by 5 percent YoY over 2015, bringing the 2016 U.S. toy market’s estimated value to $26 billion.

Based on this estimate, Amazon’s entire share of the U.S. domestic toy market 68 THE TOY BOOK | FEBRUARY 2017 | toybook.com

reached a whopping 20 percent in 2016, an impressive number for any retailer, let alone an online-only marketplace. As the clear industry leader, it’s no surprise that of the top five performing toy categories, three have made it into Amazon’s top five as well.

TOP FIVE: TOTAL MARKET VS. AMAZON The differences in rankings tell us something about consumer habits. The top two toy subcategories on Amazon were Building Blocks and Board Games, categories in which consumers tend to look for something specific, and the products typically come in a sealed rectangular box. Meanwhile, Dolls and Action Figures performed better in stores, as those are products

consumers are more likely to want to pick up and examine prior to purchase.

Building Blocks are consistently Amazon’s top seller, with nearly double the sales of the next closest category each month in 2015 and 2016. Lego leads the category and is overall one of Amazon’s strongest and best-performing brands, with the ability to leverage its “infinite shelf” of product possibilities (nearly 30,000 active SKUs on Amazon.com). Similarly, Board Games consistently ranks in the No. 2 spot, since consumers typically know exactly what they’re looking for in this category, and it’s also challenging for brick-andmortar stores to keep a steady stock of the most popular board games, especially during the holidays.

Amazon toy sales generate more than $2.1 billion in first-party sales representing 24 percent year-over-year (YoY) growth.

As a growth comparison, the total toy industry has grown at 3 percent (2014), 7 percent (2015), and 5 percent (2016).

AMAZON.COM TOP 10 TOYS IN 2016 1. Cozmo ($12.5M+) 2. Anki Overdrive Starter Kit ($9M+) 3. LEGO Star Wars Millennium Falcon 75105 Building Kit ($6.5M+) 4. LEGO Mindstorms EV3 31313 ($5.5M+) 5. Hasbro Pie Face Game ($5.5M+) 6. Osmo Genius Kit ($5.5M+) 7. Watch Ya’ Mouth Family Edition ($5M+) 8. Little Tikes Jump ‘n Slide Bouncer ($4.5M+) 9. Little Tikes 3-Foot Trampoline ($4.5M+) 10. Catan 5th Edition ($4M+) THE SOLE GROWTH SPOT FOR THE INDUSTRY Many toy developers and inventors see Amazon as the only place to bring their products to market, which is especially challenging for toys that need to be physically handled to capture a child’s imagination. On Amazon, toy manufacturers are often limited to selling to the parent, as the child is rarely the one doing the shopping.

While toy sales are thriving on Amazon, showing 24 percent growth year-overyear, former industry leaders Toys “R” Us and FAO Schwarz shuttered their flagship stores in New York City. Even department stores like Macy’s and Kohl’s saw an unprecedented 2.1 percent drop in sales during the holiday shopping season. Most of those sales seem to have moved online, with department store classifications

Apparel, Beauty and Health, and Personal Care all growing by more than 30 percent on Amazon during that period.

The holiday season makes or breaks toys. While having a bad month can, in most industries, be made up in subsequent months, a toy manufacturer who has a bad holiday season has to wait a whole year before it gets another chance.

In 2016, more than half of all U.S. toy sales took place in the last three months of the year. On Amazon in 2016, more than a third took place in the month of December alone, with the majority of those going to first-party brands.

The trend is clear. While in past years brick-and-mortar stores experienced a rush in the last week or two before Christmas, this year’s sales took a downturn over the first three weeks in December, and didn’t pick up until the last week before Christmas. Consumers are increasingly turning to Amazon as they become more comfortable doing their holiday shopping to accommodate delivery times, saving themselves the headache of last-minute trips to the mall. In-store holiday shopping is nearly flat-lining while, as toy developers have said, Amazon is the sole growth spot for the industry. »

Nathan Rigby is vice president of sales and marketing at One Click Retail. One Click Retail delivers sales data to its brand manufacturer clients selling on the world’s top e-commerce platforms. For more insights, follow One Click Retail’s weekly blog at www.oneclick retail.com/insights.

AMAZON’S TOP PERFORMING TOY SUBCATEGORIES • Building Blocks (19 percent YoY growth) are consistently the top seller for Amazon, with nearly two-times the sales vs. the next closest subcategory each month.

• Lego is one of Amazon’s strongest and best-performing brands. Lego leverages the power of the infinite shelf with nearly 30,000 Amazon Standard Identification Numbers on Amazon.com (includingfirst-party and third-party sellers).

• Board Games (39 percent YoY growth) is another big performer for Amazon, consistently ranking as the No. 2 subcategory.

• Boys’ Role Play Toys (51 percent growth) and Boys’ Action Figures (29 percent YoY growth) yo-yo back and forth between No. 3 and No. 4.

• Infant Toys (53 percent YoY growth), Fashion Dolls & Accessories (11 percent YoY growth), and Arts & Crafts Kits (24 percent YoY growth) all fight for the No. 5 spot on a month-to-month basis.

• Preschool Electronic Learning (4 percent YoY growth), Construction Play Sets (12 percent YoY growth), Ride-Ons (21 percent YoY growth), and Vehicle Play Sets (39 percent YoY growth) round out the top 10 subcategories on Amazon.

• Additional top growth subcategories for 2016 include Sports Activities & Games (57 percent YoY growth), Learning & Exploration Toys (82 percent YoY growth), Card Games (52 percent YoY growth), and Interactive Plush Toys (106 percent YoY growth).

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TOY FAIR 2017

TOYS: BY THE NUMBERS

The NPD Group looks at the biggest growth drivers of 2016, and touches on what the new year will bring.

by JULI LENNETT, U.S. Toys Industry Analyst, The NPD Group CROSSING THE $20 BILLION threshold, the U.S. toy industry grew 5 percent to $20.4 billion in 2016, according to retail sales data* from global information company The NPD Group. Unit sales also grew 5 percent to $2 billion, and average retail price remained flat at $10.14. The industry was 16 percent larger in 2016 than 2013, which calculates to a compounded annual growth rate of 5 percent.

In terms of sales performance across the supercategories tracked by NPD, seven of the 11 supercategories posted gains in 2016. Games/Puzzles grew the fastest at 18 percent, followed by Dolls and Outdoor & Sports Toys, both at 10 percent. The only other supercategory to outperform the total market­—which may come as a surprise to some—is Plush. This supercategory grew 6 percent, as it had a number of new and strong introductions in 2016 that brought excitement to the supercategory, as well as a revival of Pokémon plush, which coincided with the Pokémon Go phenomenon and Pokémon Moon and Pokémon Sun video games. Properties that drove the gains for the fastest growing supercategories were: • Games/Puzzles: Pokémon, Pie Face, Speak Out • Dolls: Shopkins, Trolls, Baby Alive • Outdoor & Sports Toys: Nerf, Bunch O Balloons, SwagTron • Plush: Five Nights at Freddy’s, Pokémon, Little Live Pets Looking at the top-growing properties based on dollars, the 2016 list is heavily dominated by newer properties, contrary to 2015, which represented a balance of new with decades-old properties. This 70 THE TOY BOOK | FEBRUARY 2017 | toybook.com

should be encouraging news to toymakers as it illustrates that their innovation and creativity is resonating with consumers.

Another interesting observation made from this list is that three of the 10 have movie tie-ins from films released in 2016: Trolls, Batman v Superman: Dawn of Justice, and Finding Dory. Also, six of the top-growing properties have a strong collectible aspect, and as we saw last year, collectibles and blind packs were a growth driver for the toy industry.

It’s difficult to narrow down the industry’s biggest growth drivers in 2016, but one of the highlights of success was definitely the collectibles** market, which grew 33 percent to reach $1.8 billion in sales.

There were a lot of new collectibles choices last year, and, as I predicted heading into the holiday season, blind packs especially would make great stocking stuffers for Christmas. Indeed, blind packs grew 60 percent in the last year. Since 2013, blind packs have grown more than six-fold.

Top 10 Dollar Growth Properties*

The top 10 growth properties are heavily dominated by newer properties.

Pokémon Shopkins Trolls Batman v Superman Nerf Five Nights at Freddy’s Finding Dory Funko Pop! Paw Patrol Tsum Tsum $0

$40

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$160

Super-Category Performance*

Seven of the 11 supercategories posted gains. Games/Puzzles grew the fastest at 18 percent, followed by Dolls and Outdoor & Sports at 10 percent.

Outdoor & Sports Toys Infant/Toddler/Preschool Toys Dolls Building Sets Games/Puzzles Vehicles Action Figures & Accessories All Other Toys Plush Arts & Crafts Youth Electronics $4

$3

$2

$1

$0

($100)

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Outdoor & Sports Toys, the largest supercategory with dollar sales representing about a quarter of all toy industry sales, was also a growth driver in 2016. It experienced the largest dollar gains of any supercategory, at $328 million, and leading the growth were sports toys and summer seasonal. The trend toward healthier living and millennials seeking a more active, outdoor lifestyle for their kids likely drove the growth of these categories.

The Games segment was also important to the toy industry’s success in 2016, and the trend happening here is definitely one to watch. Games grew $307 million, or 21 percent, in 2016, with games for kids through adults all showing growth, from family strategy games to brain teasers.

Hasbro’s Pie Face Showdown and Speak Out both landed in the top-10 list (see page 64) of new items for 2016. This trend will likely continue to flourish as families look for more fun together.

Star Wars was another success story for the toy industry in 2016. While there were some who did not believe it would match its dollar sales from 2015, Star Wars not only matched but outperformed in 2016, with nearly $760 million in sales. While this does not account for much growth in the entire scheme of things, it is worth noting because had it gone in the other direction, it could have had a significant impact on the year.

Retail sales over the 2016 holiday shop-

$100

$200

$300

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Dollar Change ($MM)

ping season were mixed, and while the fourth quarter grew 3 percent compared to 2015, a few key factors were at play to cause the first three weeks of December to see softer sales. Early Cyber Monday online promotions helped grow toy sales during Black Friday week by 6 percent, but at the expense of Cyber Monday week and potentially tainting the remainder of the season. The tremendous online growth likely deterred the impulse purchase behavior that occurs when consumers shop in a physical store, especially if they have children in tow, and was likely a factor in slowing overall holiday growth. In addition, especially with Christmas falling on a weekend, consumers waited until the last minute to shop, growing the shopping week before Christmas by 28 percent, but likely at the expense of total shopping visits and overall holiday spend.

In our Holiday Shopping Bag 2016 reports spanning the latter nine weeks of the holiday season, NPD tracked the weekly performance of a number of key categories, including toys, apparel, technology, athletic footwear, and prestige fragrance.

Aggregating these industries over the nine-week period, overall sales were down 1 percent compared to 2015. During this time, the toy industry grew by 3 percent, performing four points better than the collective whole.

The U.S. toy industry is on a growth trajectory, but this does not mean it is time

to relax. We are at a pivotal point to look forward and consider what is next, so the industry may continue breeding success and innovation, and we can continue on this fantastic path to more growth. » *Source: The NPD Group Inc. / Retail Tracking Service, January-December 2016 Data is representative of retailers that participate in The NPD Group’s Retail Tracking Service. NPD’s current estimate is that the Retail Tracking Service represents approximately 80 percent of the U.S. retail market for toys. Projected to 100 percent of the market, the U.S. toy industry is estimated at about $26 billion. **Collectibles include Non-Strategic Trade Cards/ Collectible Stickers, Strategic Trading Card Games, Mini Figures & Scene Sets, Action Figure Collectibles & Accessories, Playset Dolls & Collectibles, Blind Packs, as well as assorted brands that are collectible.

Juli Lennett, senior vice president, industry analyst for The NPD Group’s U.S. Toys division, has spent the past 11 years at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry.

toybook.com | FEBRUARY 2017 | THE TOY BOOK 71

TOY FAIR 2017

TOY INDUSTRY SLOWDOWN Predictions for the Year Ahead

by SEAN MCGOWAN, managing director, Liolios Group COUNT ME AMONG THOSE NOT SORRY to see 2016 come to an end. As the calendar flipped over to 2017, my head was swimming with thoughts such as, “Goodbye, and good riddance,” and “Don’t let the Times Square ball hit you on the way out.” I’m not even talking about the political mess we had to deal with from start to finish last year.

I’m talking about greater terror fears, freaky weather, notable celebrity deaths, and simply a pervasive feeling that by the end of the year things were worse than they were at the beginning. Some of the biggest shocks came in the waning weeks of the year. I don’t like that sense of regression, and so far 2017 isn’t looking so promising.

Let’s review some of the predictions I made a year ago in this column: 1) Amazon might wind up as one of the top three toy retailers.

As I write this, I have insufficient data to determine exactly who gained or lost market share, and how much, but I feel safe in claiming that nobody grew as fast in toy retailing (or just about any other segment) as Amazon did last year. (More on this later.)

So, maybe I got this one right. If not, it’s close.

2) Lego would be the No. 1 toy manufacturer in the world.

Again, all the data aren’t in yet as I write this (it probably will be as you read this), but I’m going to take credit for this but for a technicality. If you use the exchange rate between U.S. dollars and Danish krone that prevailed at the beginning of 2016, I believe Lego’s 2016 exceeded all others. If you use the average rate for 2016, or the rate that prevails today, that statement might not be true.

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3) Currency wouldn’t matter as much.

Well, just looking at No. 2 shows that I didn’t get that one right. There should be a bumper sticker that says, “Brexit Happens.”

Between the swoon the British pound took at mid-year in the wake of the Brexit vote, and the surge the dollar staged late in the year (as the currency of an America that will be made great again), currency mattered a lot. It’s great for an American in Paris that his or her dollar goes further, but exporters felt the heat in 2016.

4) Low oil prices would help.

No doubt this was true. Low oil prices kept resin prices low, helped contain shipping costs, and kept gasoline prices at relatively low rates—at least until late in the year—freeing up disposable income for spending.

5) Rising production costs would not hurt manufacturers.

I believe this was true. Currency and commodity costs helped keep production costs low enough not to be a source of too many complaints, so this one was largely accurate.

6) Growth in demand for Star Wars products would moderate.

This turned out to be so true it was actually wrong. Star Wars started the year hot, but chilled considerably. Not only did the year-over-comparison get tougher, but also retailers and consumers didn’t seem quite as willing to scoop up everything related to Rogue One. We’ve seen this before when license-friendly franchises have film releases in rapid succession. If you just bought a light saber, Hulk Hands, Captain America Shield, or Spider-Man web slinger last year, then you may not feel you need a new one just because there’s a new movie or TV show.

LOOKING AHEAD So, what’s going to happen in 2017? I see a couple of major themes at play. First, remember that at this time last year the toy industry was posting growth rates of mid-toupper single digits. The forecasts at mid-year called for that to continue. I think it’s safe to say growth in the second half of last year was pretty tepid. The last week before Christmas was torrid, but the weeks before that were pretty soft. The year-over-year comparisons will be difficult in the first half of 2017, especially since some of the key drivers that made last year’s first half so strong have cooled. I think the industry is in for a much more subdued sales picture.

Part of my caution comes from just looking at the retail landscape. I feel like traditional brick-and-mortar retailing is like those huge swaths of continental ice shelf in Antarctica. Yeah, it’s still there, but every year there’s another giant chunk that breaks off and falls into the sea. Sports Authority— gone. The Limited—gone. Macy’s, Sears, and Kmart—shutting stores. I could go on and on.

A few hundred stores here, a few hundred there; pretty soon it adds up. Every time one of these stores closes, it’s one less reason for consumers to go to the mall or strip center that store used to anchor. In turn, this pressures sales at the other stores.

Much of the explanation is Amazon, of course, but it’s also the online operations of some of these stores themselves. As consumers’ migration to online shopping accelerates, retailers with operations with both bricks and clicks see less foot traffic and more web traffic. But the costs of operating a store don’t vary with foot traffic; they’re largely fixed, and declining foot traffic cuts profits. If a store isn’t profitable and eventually closes, that, in turn, hurts the online business. This was

all predicted years ago. But, just like experts have been saying for decades that climate change would cause polar ice shelves to break off and fall into the ocean, it’s still kind of shocking when you see it happen.

Another theme I think toymakers have to confront in 2017 is the reminder they got in 2016 that even “sure-fire” licenses can misfire. Licenses such as Teenage Mutant Ninja Turtles, Star Wars, Trolls, Moana, and Pete’s Dragon didn’t live up to expectations for merchandise sales last year. Most of these are proven franchises that were very successful at generating reliably solid sales surges in the past. Disney Frozen came along in late 2013 and surprised everyone, and in 2014 sucked sales dollars away from other doll lines, notably Disney Princess. The decline of Disney Frozen is no surprise, but perhaps a concern is that it seems—at least so far—that those dollars aren’t all flowing back to other Disney Princess lines.

I believe one of the great lessons of 2016 is that innovation still matters. Hatchimals was one of the great success stories of not just last year, but also of the past several years. The idea is pretty simple (a toy pet that actually hatches), but the engineering required to get it to happen is difficult, and then to be left with a toy that continues to be fun was impressive. It’s very encouraging to see that a great idea that is well executed can still deliver great fun without tethering kids to a screen.

Of course, Hatchimals is also a reminder of another major theme—social media is a double-edged sword. It appears that the number of Hatchimals that malfunctioned is probably very small, but the buzz generated by a few postings on social media made the problem look larger than it was. Social media can be fabulous at generating buzz, but for exactly the same reason it can be a problem; it amplifies things and makes them seem more important than they would seem if you didn’t hear about it on social media.

The last theme I will touch on before offering this year’s predictions is production costs. It appears the tailwind of falling oil prices may be shifting. While oil prices are probably not heading back to $150 a barrel, it appears the downward drift has reversed.

This is happening against a global backdrop where the only major economy that’s showing solid growth is the U.S. So, we could be looking at rising oil costs without the accompanying benefit of solid growth in Eu-

rope, Russia, Latin America, and Asia. Rising oil prices also means rising gasoline prices, which then serve as a tax on consumers, especially the less affluent.

PREDICTIONS FOR 2017 1) China will be a source of concern.

Given China’s rising economic power, and the election of a president who seems bent on pushing back, it would appear China’s status as a trading partner is back in the spotlight in a way it hasn’t been since we fretted every other year over Most Favored Nation.

If Trumponomics result in significant border taxes on imports, it will give this industry a major headache. This, coupled with continued rising labor rates in China and the government’s need to stem the outflow of capital by propping up the yuan, could make the cost of “made in China” higher than expected.

2) Much more moderate industry growth.

Taking into account all we’ve been talking about (tough comparisons, less predictability in licenses, potential trade wars, rising oil prices, the strong dollar, sluggish economies outside the U.S., etc.), I think this year could see toy sales up only moderately for the year, and possibly even down, depending on whether expansionist economic policies under consideration actually take hold and have the desired effect. Interest rates are rising, but this is not yet a big deal, as they are still absurdly low. But by year-end, they could be much higher. Homeowners with adjustable interest rates will feel it. If Trump pushes through a major reduction in tax rates, the boost to the economy could be significant, and my cautionary forecast could be exceeded. But if not—well, someone’s gotta pay for that wall.

3) Currency will matter.

The dollar has risen further and faster than we’ve seen in a long time. Just when we thought it would take a breather, it keeps going. The euro at or close to parity is a significant headwind for multinational companies. If you’re selling in dollars, your products are more expensive. If you’re selling in local currencies, you’re translating back at unfavorable rates. It’s an issue.

4) Lego is likely to be No. 1, even if the dollar does rise further.

The law of large numbers says you can’t

keep growing at 25 percent a year forever.

But a different law of large numbers says that when you’re that big, even lower growth rates mean you’re adding a lot of dollars. No other manufacturer is likely to add as many dollars to its top line in 2017, even if a stronger krone would have meant even more dollars.

5) Amazon will continue to gobble share.

Toy industry veterans will remember that, years ago, executives used to joke that the biggest threat to the industry was that Mattel and Hasbro would get together with Toys “R” Us and Walmart and cancel Christmas. Ha, ha. Change the names to Lego and Amazon.

Over the past five years, no manufacturer has been more responsible for industry growth in the U.S. than Lego, and no retailer more than Amazon. In fact, in some years, they have accounted effectively for more than 100 percent of the growth, meaning they grew while the rest of the industry shrank.

I will end with this additional comment about Amazon: Even it is vulnerable in some categories. No doubt it will continue to dominate in retailing. Amazon Prime may be the most powerful tool in retail since the invention of the coupon, and the penetration of Prime among its customers still has a long way to grow. But even Amazon can be attacked by scrappy competitors. For example, just as Amazon’s Wag.com makes it tough for other pet retailers, Chewy.com looms as a fast-growing rival. If they can do it, why not some upstart e-commerce site selling toys?

Just a thought.

Have a terrific Toy Fair. »

Sean McGowan is managing director at Liolios Group. He has been following the toy industry for 30 years, analyzing product trends, cost changes, marketing practices, and other aspects of how products and companies succeed (or don’t). He also follows digital gaming, sporting goods, and juvenile products. McGowan started SMG Leisure in January 2016 to continue this work beyond the parameters of Wall Street.

toybook.com | FEBRUARY 2017 | THE TOY BOOK 73

TOY FAIR 2017

NIK NAYAR Vice President of Toys, Target

What were the biggest toy trends you saw in 2016?

What new trends do you anticipate for 2017?

We saw fan favorites re-emerge for the next generation, including excitement around retro board games and new throwbacks such as the Oregon Trail card game. Licenses also played a major role throughout 2016, with success coming from Moana, Elena of Avalor, and Paw Patrol. As guests continue to seek experiences to enjoy with family and friends, we expect the momentum to continue, especially in areas such as active play and with dominant licensed properties, such as Star Wars, timed to major theatrical releases.

How did the Hatchimals craze impact Target this holiday season?

Like the entire industry, Target saw extremely strong demand for Hatchimals. As guests flocked to stores, our team worked unbelievably hard to keep shelves stocked throughout the season. They were one of our top-selling holiday toys, and definitely helped drive overall excitement for our total assortment.

How important are exclusive toys to your product mix?

Our buyers work with their partners year-round to ensure we have a compelling assortment, and we place great importance in our exclusive offerings—it’s what differentiates Target from the pack. This past holiday season, we offered more than 1,800 new or exclusive toys among our total selection, an increase of 26 percent year-over-year.

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MAUREEN SMITH

Senior Vice President, U.S. Marketing, Hasbro Hasbro experienced growth in the board games category last year. How do you plan to build on this momentum in 2017?

Hasbro Gaming had a fantastic year in 2016. We attribute much of the success to delivering games for our fans that are fun to play, fun to watch, and fun to share via social media. In 2016, we added new offerings such as the two-player Pie Face Showdown and the Speak Out game—based on Mouthpiece Challenge, which took the internet by storm last spring. We know consumers are always looking for more of these simple, yet hilarious gaming experiences, so in 2017, we are bringing our consumers even more games that deliver on what they are craving.

In March we will offer Speak Out: Kids Vs. Parents. This version includes kid-sized mouthpieces, and will have families doubled over in laughter as each member attempts to say a whacky muffled phrase.

Our new Fantastic Gymnastics game, which was launched by YouTube sensations Dude Perfect in their “Flip Edition” video, is a game where players need to practice timing, speed, and rhythm to swing the gymnast around the bar, and time his release to stick the landing. It’s fun to watch and play, and gives you a big moment of celebration when you nail that perfect landing.

We know there is a huge opportunity to reach more consumers with these fun, “off the board” games, and look forward to seeing the authentic videos and content that consumers create when they enjoy our games.

What are your priorities for 2017?

Hasbro will continue to deploy our Brand Blueprint strategy in 2017, with entertainment and storytelling playing a key role in those efforts. This is a landmark year for Hasbro entertainment, thanks to the upcoming release of star-studded major motion pictures inspired by two of our largest franchise brands—My Little Pony: The Movie and Transformers: The Last Knight. Both films are top priorities for us in 2017, and the activity surrounding them will extend far beyond theaters. Investing in storytelling creates a connection that inspires the consumer to travel with a brand across the many points of engagement, and the characters and stories from both films will be visible across toys, consumer products, publishing, digital gaming, social media, and much more.

We are seeing technology in toys become more sophisticated. What role does technology play in your 2017 lineup?

We remain focused on integrating cutting-edge technology to enhance play experiences.

Recently, we’ve infused tech-forward experiences into iconic franchises such as Play-Doh. Play-Doh Touch, an interactive app with a corresponding play set that brings kids’ creations to life in a virtual Play-Doh world, seamlessly combines digital and physical play. The Play-Doh Touch app and Shape to Life Studio set let kids engage with the classic 60-year-old brand in a new and interactive way that remains true to the heritage of the Play-Doh franchise.

As kids become older, they become more curious about the technology that makes their toys magical, and we’re excited to launch a new segment this fall that gives them the opportunity to learn more while making STEAM concepts fun and accessible for kids. Our FurReal brand of lifelike animatronic pets expands into a new play category with the introduction of FurReal Makers, an innovative platform that empowers kids ages 6 and up to create and code their ultimate pet. The segment launches with FurReal Friends Proto Max, a codeable puppy kids can bring to life just the way they want—customizing its personality, programming routines, and more.

STEVE PASIERB

President and CEO, Toy Industry Association What are the challenges that the toy industry currently faces, and how is the Toy Industry Association addressing them?

2016 was a strong year with sales growth fueled by incredible creativity throughout the toy and play space. While we are expecting another good year with continued innovation and growth, 2017 will not be without challenges.

Since the U.S. presidential election, issues related to trade, tariffs, and taxes have made waves in the toy community. TIA is already focused on these through our commitment to protecting the industry, though it remains to be seen how the issues will evolve as Washington debates tax reform and proposals for a Border Adjustment Tax. Other possible challenges include: staying vigilant regarding children’s online privacy; forming a new intellectual property protection committee; and pushing back on state threats across the country on issues ranging from chemical regulation to battery recycling. While we realized our goal of reform to the long-outdated Toxic Substances Control Act (TSCA) in 2016 (which includes a host of improvements that benefit both consumers and industry), this year we will work to ensure the toy community’s interests are heard as we seek to build a positive and productive relationship with the Environmental Protection Agency.

We are continuously advocating on behalf of the industry in front of state, federal, and international lawmakers and regulatory bodies.

Members can get involved by joining one of our advocacy committees, attending our annual congressional fly-in (May 9 to 10, 2017), and staying up-to-date on TIA communications about emerging issues.

What are TIA’s key initiatives for this year?

With a fresh board-approved mission statement, we will put into action a new four-year strategic plan focused on global advocacy, improving market access, elevating the toy industry’s public image, and supporting the next generation of industry leaders. Above all else, we will remain committed to meeting our more than 950 members’ evolving needs with core services, such as our world-class trade events, North American Toy Fair and Fall Toy Preview; our premier educational offerings, professional development events, and membership benefits; our government affairs initiatives; our safety communications and advocacy; connecting toy buyers and suppliers in our digital marketplace ShopToys365.com; continuing The Genius of Play initiative; and launching a new resource-rich website. And, our Play Fair business-toconsumer show will be back from November 3 to 5, 2017 at the Javits Center. Along with these activities, TIA’s New York City and Washington, D.C. headquarters will move to new locations that will include offices and meeting rooms for our members’ use when in town, and we’ll unveil new branding and a new name for the Association this spring.

STEPHEN BERMAN

Chairman and CEO, Jakks Pacific Jakks acquired the C’est Moi kids’ skincare and performance kids’ makeup line last year. What is the idea behind this acquisition and what are your plans for this brand?

Jakks has always been a consumer products-driven company with a focus on fun lifestyle merchandise for active young consumers. Our acquisition of the C’est Moi skincare and performance makeup line complements our diverse portfolio, as well as expands our product offerings and distribution channels outside of the traditional toy market, while bringing innovation to new categories.

Growth through acquisition is part of Jakks’ DNA. Over the years, we have acquired and internally developed and marketed products outside of the toy category, including stationery, pet supplies, kids’ furniture, costumes, and more.

Merchandising discussions are taking place with our global retail partners in a completely new section at retail—Health and Beauty. We plan to launch the C’est Moi brand globally in 2017.

What are your priorities for 2017?

In addition to the acquisition of C’est Moi, we recently announced the formation of Studio JP, a content development joint venture we formed with Rising Anime, the animation studio of Meisheng Culture & Creative Corp. Meisheng is one of China’s leading creators and licensees of entertainment content.

In addition, they are also our consumer products distribution joint venture partner in China. The goal is to produce high-quality animated content that will be owned by the joint venture, and for which Jakks will have the merchandising rights in all markets outside of China. We believe it is very important to expand our own intellectual property. We have seen how valuable high-quality animation content can be over many years, and we are excited about this move.

We’re entering new, high-growth, higher margin categories, which are in some cases less seasonal and less reliant on licenses. We love our licensing partners, and we have recently been awarded some new licenses, as well as extended many current licenses. A new license we have for 2017 is Minecraft.

But we also think the best long-term plan for our shareholders is to build a stronger portfolio of our own intellectual property, inclusive of licensed products.

This year, we will launch a new kids’ fitness initiative called Little Mighty Gym, which encourages active play. The product will be a new fitness form factor that includes physical and digital components to encourage kids to get up and move.

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TOY FAIR 2017

LAURA ZEBERSKY

EVP and Chief Commercial Officer, Jazwares What trends will carry forward from 2016, and what new trends do you anticipate for 2017?

Gaming, preschool, and STEAM are some of the most important trends that will continue to grow in 2017. We are excited to have major launches with Minecraft, Roblox, and Animal Jam collectible toys. These lines will include various plush, play sets, accessories, blind bags, and collectible figures that will allow for endless hours of play and extra add-ons that will expand the digital experience.

Peppa and Hey Duggee will be dominant players in the preschool space. From Hey Duggee, Jazwares will introduce a new line of collectible figures, play sets, and plush. Jazwares will also expand the Peppa Pig line with new figures, play sets, and Princess Peppa products. Kids will be able to re-create their favorite scenes from these shows in ways that were not previously possible.

Beyond the brands and products above, Jazwares has followed the STEAM trend by acquiring First Act, a leader in the music category. STEAM toys are vital to kids expanding their creativity from a young age and we are thrilled about helping kids develop these essential life skills.

What are your priorities for 2017?

In addition to launching many amazing brands in 2017, a top priority will be the full re-launch of First Act. Our goal is to make highquality musical instruments accessible to kids of all ages. Kids worldwide will be able to start and end their day on a good note with the educational entertainment brought forth from this new endeavor.

There will be more than 20 brands showcased at New York Toy Fair, including Peppa Pig, Animal Jam, Roblox, Assassin’s Creed, Chuggington, Hey Duggee, First Act, RWBY, and Minecraft.

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EVA LORENZ

Category Leader, Amazon Toys & Games What were the biggest trends in 2016?

Toys with mobile app connectivity, such as Cozmo by Anki and Ravensburger’s Space Hawk Starter Set, were wildly popular in 2016 as parents were eagerly looking for new and exciting ways to stimulate kids’ curious minds. STEM toys continue to be popular, and toys such as the Osmo Genius Kit, FisherPrice Think & Learn Code-a-Pillar, and K’NEX Education STEM Explorations: Swing Ride Building Set were among the most popular. As expected, the new Star Wars film, Rogue One, created a lot of excitement, with Star Wars toys topping kids’ wish lists. In 2016, kids continued to be engaged by the maker movement and requested toys that enabled them to tap into their creative side; some favorites include Thames & Kosmos Crystal Growing kit, Moose Toys’ Poppit Playset Bakery, and Scientific Explorer Young Architect City Planner Set. Finally, mini toy sets—such as My Mini MixieQ’s Bundle— Mini Rooms, Playsets, and Figures; Squinkies Squinkieville Clubhouse Playset; and Twozies Café Playset—caused mini madness and kids wanted to collect them all.

What were Amazon’s top toys of the 2016 holiday season? Any surprises?

The best-selling toys and games on Amazon.com during the 2016 holiday season included Hasbro Pie Face Game and Pie Face Showdown Game; Watch Ya’ Mouth Family Edition; Scientific Explorer Mind Blowing Science Kit; Hasbro Connect 4 Game; and Snap Circuits Jr. SC-100 Electronics Discovery Kit. In fact, Amazon.com customers purchased enough Hasbro Connect 4 Games this holiday season to give each resident of Dallas, Tex. a single disc from the game.

Some of our best-selling items in the toys and games category over the holiday season were games that inspire families to come together to laugh and play. In addition, we were excited to see our customers’ continued delight in STEM and learning toys. We continue to work hard to grow our selection in this hot category and customers can’t seem to get enough.

Mobile shopping continues to accelerate. As other retailers continue to build their mobile sales, how does Amazon remain a mobile sales leader?

Customers want to shop anywhere, any time, and any way. The free Amazon shopping app allows customers to have the best of Amazon at their fingertips. It’s super convenient, easy to navigate, and helps customers save money. During the 2016 holiday season, more than 72 percent of Amazon.com customers shopped using a mobile device, and Amazon.com customers shopping with the Amazon mobile app grew by 56 percent this holiday worldwide. On Cyber Monday alone, Amazon.com customers purchased about 36 toys per second on a mobile device.

In addition, customers can use voice search or camera search to look for products within the Amazon shopping app, add items to a list or their cart, purchase instantly with one-click purchasing, and even track an order.

New this holiday, Prime members could use Alexa to shop for almost anything, including exclusive deals for voice-shopping customers. Throughout the year, Prime members can use their voice to order tens of millions of products every day of the year. Simply ask Alexa each day, “Alexa, what are your deals?” when using the Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire TV, or Fire tablet.

TOY FAIR 2017

SHARON DIMINICO Founder and CEO, Learning Express

What were the biggest trends at Learning Express stores in 2016?

What new trends do you anticipate for 2017?

Our tween category, which includes fashion, jewelry, accessories, and gadgets, is now our No. 3 category after art and sports toys. Collectibles were strong in the first quarter but waned throughout the balance of the year. If January is a precursor of what is to come, nine of our top 10-selling items are not toys! We will look for more gadgets, gizmos, fidget toys, etc. that will appeal to the older child and/or adult.

What were the top sellers of the 2016 holiday season?

Any surprises?

Five out of the top 10 items were not toys. The top 10 sellers for the holiday season were: Logo Loops Assorted, from Logo Loops; Kids’ Pink Mermaid Blanket, from Blankie Tails; Ninjaline 36-Foot Kit, from B4 Adventure; Doinkit Darts, from Marky Sparky; Kids Gray Blue Shark Blanket, from Blankie Tails; Jellyfish Lamp, from Fascinations; Kids Purple Mermaid Blanket, from Blankie Tails; Calico Critters Townhome, from International Playthings; Rubik’s Race, from University Games; and Magic Track, from Ontel Products.

How can brick-and-mortar toy stores compete with ecommerce?

Step up the in-store experience. One Learning Express store’s calendar of events for January included a Shopkins Trading event, a game day with contests and game demos, story time, toddler art time, an American Girl play date, lunch with Marshall from Paw Patrol, an ice Party featuring Elsa the Snow Queen, a National Puzzle Day event, and more.

The toy industry has been up the past couple of years.

To what do you attribute the rise in sales the past couple of years, and where do you see the industry heading in 2017?

I know our sales would have been higher this year, but there was a shortage of product. Some manufacturers ran out of product in early November. Shopkins were pretty big in 2015 and fell off considerably after the first quarter of 2016. It’s impossible for me to know the whys of Target, Toys “R” Us, Walmart, and Amazon. They were projected to be up 7 percent in September.

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LAWRENCE ROSEN Chairman, Cra-Z-Art

What trends will carry forward from 2016, and what new trends do you anticipate for 2017?

Do-it-yourself (DIY) products and customization are still very popular. Whether it’s coloring your own bag or making your own nail designs or makeup, it’s a way for children to express themselves. It also fosters imaginative play experiences, which is very important in child development. We’ve seen a lot of success with our items in this category, such as our Twist ‘n Wear Bracelets and Sew Crazy Sewing Machine. Magnetic play and construction has also become a hot category, and we’ve expanded our own line to include wonderful items such as Magrific, Mag Creator, and Magtastix. We’ll have some exciting new items this year.

Sales of adult coloring items have soared since 2015. Do you expect this trend to continue?

Yes, the adult coloring segment, which includes coloring books and adjacent items such as colored pencils, markers, and crayons, continues to do well, and I believe there will be high demand into 2017. One of the major TV networks recently did a story on the craze and it has become popular with adults and kids alike. We actually introduced a teen segment this past year and will continue to expand both our adult and teen offerings in 2017.

We’ve also run coloring contests on our social media channels, which have been very successful. Coloring is a great, fun activity and truly is an “escape” and an opportunity to de-stress. At the same, it gives people the chance to show off their artistic talents.

What are your priorities for 2017?

At Cra-Z-Art, we’ve seen good, continued growth over the last several years. To expand even more, we’re actively seeking acquisitions of small to medium-size companies in the toy, stationery, and craft industries. We’re very excited about all of the opportunities to grow the company this year.

The toy industry experienced growth the past couple of years. What are you expectations for 2017?

Certainly a lot of the growth could be attributed to licensed properties from popular content that has been released over the last couple of years.

We’ve seen success with licensed properties including Peppa Pig, PJ Masks, and Trolls. I expect this growth will continue into 2017 as there is a big slate of new content that will be introduced. The games and puzzles category has also increased double digits over the last year. We’re looking to expand our line of puzzles with our recent acquisition of the Lafayette Puzzle Factory.

Similar to adult coloring, it’s a fun, relaxing activity that both adults and kids could enjoy. With puzzles, there are also different levels of ability to suit all different age groups. Aside from licensing and puzzles, as the age of our core kid consumer gets younger, traditional, “unplugged” toys such as blocks, beads, and jewelry kits are becoming more popular.

TOY FAIR 2017

MICHAEL MOSSER

BEN GADBOIS

Mobile shopping continues to accelerate. What are you doing to engage and convert mobile shoppers?

We continue to see more and more consumers shopping over mobile, especially younger buyers. Mobile contributed to the majority of our overall ecommerce growth this season, with more than half of eBay sales (58 percent) involving a mobile touchpoint. eBay continues to update its mobile app, offering consumers to shop the way they want to shop with useful and flexible shopping experiences right at their fingertips.

The new iOS and Android updates include a personalized browse and comparison shopping experience, enabling shoppers to easily discover and purchase that perfect item they’re looking for. Further, buyers can enjoy deals every day on eBay, highlighted right on their mobile device.

We are seeing technology in toys become more sophisticated. What role does technology play in your 2017 lineup?

In 2017, our properties leverage industry-leading technology to create breakthrough play opportunities for kids—making the best of technology, while still honoring tried-andtrue play patterns.

The most recent example of this is our new baby doll, Luvabella, grounded in classic play patterns and nurturing interactions. Distinguishing Luvabella from other products in the category is the modern evolution of the traditional doll with realistic sculpting, facial expressions, and sounds, making her seem incredibly real. The technology allows her to engage with children in intelligent play and moreover, recognize and respond to the child’s interactions and play patterns. Just like a real baby, she responds to a child’s love, creating the purest form of natural, organic play.

While technology is a leading driver of innovation, STEM continues to advance and be a focus in the toy industry. Since the relaunch of Meccano in 2013, we’ve been able to bring engineering to the toy space in a truly creative way. This year we will launch the Meccano Mivo Robot, the most advanced robot to date, combining artificial intelligence learning and customizable programming to create a one-of-a-kind personal assistant.

Since its launch in 2014, the Zoomer family of products has continued to evolve its key differentiator—its DNA. Each pet has a unique personality, making them very realistic, and, as they are not remote-controlled, children must socialize with them to learn their distinct behaviors, establishing a deep, progressive play pattern. The newest evolution, Zoomer Pony, is an intelligent companion that elicits emotions, bringing her to life. With Zoomer pets, the technology disappears and the relationship is about friendship and nurturing play with endless experiences to discover.

General Manager of Lifestyle, Media, and Toys, eBay

What trends will carry forward from 2016, and what new trends are you anticipating for 2017?

As mentioned, mobile will continue to be huge. In addition, enhanced consumer experiences, with features such as virtual reality and artificial intelligence, will continue to impact commerce. This isn’t unlike new toys generally, which saw some exciting advancements in technology this past holiday season with products such as Mattel’s Barbie Hello Dreamhouse and Anki’s Cozmo robot.

How have consumer expectations changed over the past few years?

Today, people have more choices and ways to shop, but far less time to spend doing so. We’re addressing these changing consumer expectations by continuing to transform eBay’s shopping experience, whether that’s through cool innovations such as image recognition, comparison shopping, virtual reality, or artificial intelligence.

We’ve also continued to see the online shopping landscape evolve. We expect mobile usage to continue to grow as consumers choose to shop on the go or from the comfort of their homes.

At eBay, we’re dedicated to creating personalized and conversational shopping experiences on every device, in addition to offering amazing deals, the largest selection of new and unique inventory, and services such as fast, free delivery and money-back guarantee protections.

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Global President and COO, Spin Master Ltd.

Spin Master took the industry by storm with the introduction of Hatchimals. What are your plans for the brand this year?

Since its launch, Hatchimals have become a global phenomenon, exceeding all expectations. Building on the unique and magical experience Hatchimals gave children around the world, we are excited to launch the next evolution of this brand. This spring, the new Hatchimals CollEGGtibles collection will reveal a series of smaller creatures with a fantasy twist to continue to inspire imaginations. Still requiring nurturing care from children to hatch, children can collect all of these whimsical species with new features including the ability to reveal the gender before it hatches, more “learn to talk” interactions, and their own unique sounds. This brand continues to evolve to discover innovative new ways to hatch and foster the wonder of surprise. We are thrilled to watch as the world continues to discover this new world of Hatchimals and—without giving anything away—there is another new series launching this fall.

SKIP KODAK

GEOFFREY GREENBERG

What are your priorities for 2017?

Our No. 1 priority always is to champion creative, imaginative play as we innovate the Lego system of play. We strive to offer a balanced portfolio of building opportunities for kids of all ages and interests, and we’ll continue to engage kids who love to build while reaching out to kids who have yet to try us. This year, we’re very excited about The Lego Batman Movie and hope that it will inspire kids and families to spend creative play time together as we experienced with The Lego Movie. Our partners at Warner Bros. will release The Lego Ninjago Movie in September, based on our original property that is already a hit television series and building sets franchise. We complement Lego films with building sets based on some of the best properties in the industry that have major content events, such as Star Wars, Marvel, DC Universe Super Heroes, and DC Super Hero Girls. Our core priority themes like Lego Friends and Lego City continue to expand this year, and we’re introducing a really versatile new build and code experience called Lego Boost, which marries building with app-based coding. Finally, we’re very enthusiastic about the role that we can play in the rapidly growing collectibles space with the continuation of our Lego Minifgures series, along with our new collectible character building concept called Lego BrickHeadz, which will offer 12 iconic characters from some of the most relevant properties in 2017.

What trends will carry forward from 2016, and what new trends are you anticipating for 2017?

We expect content-driven toys to continue to perform in 2017, as they did in 2016.

Upcoming movie releases such as Cars 3 and Spider-Man Homecoming will resonate well with kids. Kids aspire to be like the heroes they see in films and have the chance to play out the adventures they see on-screen through the toys. We see the same with popular preschool series such as Disney Junior’s new Mickey and the Roadster Racers and Minnie’s Happy Helpers. Keeping content fresh, new, and exciting is not only important for the show ratings, but also pivotal in driving product demand.

Collectible toys and retro toys are two trends that will carry forward strongly into the new year. MadBalls and Nick 90s are good examples of collectible lines that encapsulate both of these trends.

Millennial parents love seeing the revival of toys and brands they enjoyed when they were kids. Nostalgia is a powerful force, and parents jump at the chance to share childhood favorites with their own children.

Another trend that will continue to transform kids’ entertainment is the impact of social media. We’re proud to partner with Nick to launch a line of toys to support a very talented social media superstar—JoJo Siwa. She uses her voice to share a positive message, promoting individuality and expression in young girls to millions of followers across YouTube, Instagram, Snapchat, music.ly, and more.

Senior Vice President, Lego Americas

We are seeing technology in toys become more sophisticated.

What role does technology play in your 2017 lineup?

Across our collection, kids can find digital games and content that enhance role play, and some of our core themes come to life in video games. We also bridge physical and digital play to inspire hands-on building and creativity, and two of our most exciting new projects are Lego Boost and Lego Life. Lego Boost introduces building and coding in one supercharged building set that lets children add sound, movement, and personality to their Lego creations, bringing life to anything they imagine. The Lego Boost app introduces intuitive block-based coding language, much like a digital version of the physical Lego bricks, where code is “built” to create behaviors.

Lego Life is an app-based safe social network for kids that inspires them to build and share their stories and creations with other Lego fans. Lego Life enables a completely personalized experience. As kids build and share, they earn support from the community that inspires them to keep building—something we have seen as a favorite feature of our analog Lego Club magazine for years. Many more programs and features will be added to Lego Life, making it a core means of community building and engagement for kids who build.

Co-President, Just Play

Each year, your lineup features toys based on some of the hottest properties for kids. What do you expect will be the top properties for toys this year?

PJ Masks, the fastest growing preschool entertainment property in 2016, will continue to grow in 2017. Preschoolers still can’t get enough of their favorite nighttime heroes, and we have a whole new line of play sets, vehicles, role play, and plush to help kids live out their own superhero adventures.

We also expect everyone’s favorite doctor, Doc McStuffins, to continue to resonate with kids and parents as new Toy Hospital content continues air. In 2017, we will be introduce a baby nursery segment that will introduce new characters, accessories, and allow a new way for kids to take care of toys.

There is a great deal of new preschool properties launching in 2017 that we are very enthusiastic about. Disney Junior has an amazing slate of new content launching in 2017. Mickey and the Roadster Racers and Minnie’s Happy Helpers feature new storylines and adventures for classic characters that have always been favorites among kids.

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TOY FAIR 2017

SIMHA KUMAR

PAUL SOLOMON

What were the biggest toy trends in 2016?

What new trends do you anticipate for 2017?

Every year, Kmart comes out with its annual Kmart Fab 15 Toy List around the holidays. Our Fab 15 list is carefully curated based on industry trends, input from parents and kids, and more than 50 years of retail experience in knowing what toys kids love to play with. The list brings a whole lot of awesome toys and games for kids of all ages and stages. Our 2016 list was comprised of Kmartexclusive toys and hot brands such as Paw Patrol, Doc McStuffins, Hatchimals, Barbie, and Nerf. Next year, our Fab 15 list will continue to tap into the top toy playing insights and deliver the hottest ontrend toys of the year at the greatest value.

Shopkins continues to lead the collectible toy category. What are your plans to ensure the brand remains fun and relevant to kids?

It does, and we are immensely proud of how our team keeps the Shopkins product range fresh and exciting. Moving into 2017, you can expect to see more of the same innovative product ranges.

Without giving too much away, we have Season 7 and 8 launching, and Shopkins will continue a strong expansion into licensed goods and the entertainment arena, so 2017 will really be the year it transcends into a lifestyle brand.

Based on those areas of expansion, and our desire to continue to innovate and pre-empt what our fans are looking for, we know that the Shopkins brand is here to stay.

President, Children’s Entertainment, Kmart

What were Kmart’s top-selling toys of the 2016 holiday season?

Any surprises?

Shopkins was definitely a top-selling brand in 2016. Our board games and activities category proved to be a favorite among members with Pie Face Show Down and Speak Out. Members also responded well to Kmart-exclusive brands such as the My First Kenmore and My First Craftsman lines, along with our private-label 10pack dinosaurs, cars, and ponies products.

How important are Kmart-exclusives to your product mix?

Kmart has hundreds of exclusive toys from brands and characters kids know and love. Kmart exclusives and private-label products are very important to our product mix as it gives us a competitive advantage that differentiates our merchandise assortment. Both drive customers online and in-store to purchase exciting and unique products only available at Kmart, which in turn also drives the potential to extend purchases into other categories as well. We always seek to have what our members want while giving our members the greatest value.

Mobile shopping continues to accelerate. How does Kmart optimize its mobile strategy to take advantage of this trend?

Mobile continues to play an important role in the shopping mix.

The Kmart mobile app is a member’s ticket to millions of products, awesome deals, and fun surprises. The app has easy-to-use features, including Bluelight Special Alerts, layaway options such as Layaway and Go, and other exclusive offers. It is designed to make it simple for members to cross everything off their shopping lists at once.

Members are encouraged to download the Kmart mobile app. Not only do they receive $5 in Shop Your Ways points for doing so, but there are other great benefits for them to shop, earn Shop Your Way Points, and get the best deals.

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Co-CEO, Moose Toys

What are your priorities for 2017?

This year, we will expand into a number of exciting new categories, including games, licensed, and plush, so they are all a huge priority for us. We will continue to prioritize what we have been doing: being innovative and disruptive, and building amazing partnerships.

And finally, we are embracing the positive impact digital has had, allowing our fans to be an integral part of how our brands evolve. This will continue to play a big role in our partnerships with fans and influencers alike.

The toy industry experienced growth the past couple of years.

To what do you attribute this success? What are your expectations for 2017?

I think a lot of the success has come from great innovation, particularly from the small to mid-sized toy companies. Brands need to be setting the trends in order to see results. At Moose, we saw this with Snuggles—My Dream Puppy. The team really pre-empted what the market was looking for and developed one of this past holiday season’s hottest toys.

Digital platforms, such as YouTube and Instagram, have become a necessity and have had a positive impact on toy sales.

These platforms allow fans to connect directly with the brands they love and drive demand from a grassroots level. There has been a huge resurgence within the collectibles category, and Moose certainly had a hand in driving that through the success of Shopkins.

The positive growth should continue in 2017. It will be driven by technology; new innovation in classic categories, such as baby dolls and games; and the continual rise of influencers and usergenerated content.

TOY FAIR 2017

KIMBERLY MOSLEY

President, American Specialty Toy Retailing Association (ASTRA) What are the challenges that the toy industry currently faces, and how is ASTRA addressing them?

The options for consumers at retail continue to expand and blend. You can think of the purchase decision as having three parts: the research, the purchase itself, and taking possession of the toy (i.e. pick up or delivery). Today’s buyer can do each of these steps in brick-and-mortar stores, online, or in some combination. This means that retailers have to be flexible and constantly adjust to the customer preferences and the functionality they are offering on multiple platforms.

Another challenge is that parents have increasing expectations of the products they buy. Moms and dads do their homework to learn who manufactures the item and how and where it is made.

Is it safe? Was child labor involved? Is the manufacturer a good corporate citizen? Our retailers and manufacturers have adjusted to customers who are more sophisticated, informed, and thoughtful about products they bring into their homes.

On both of these issues, ASTRA supports our members through educational programs such as our Certified Master Retailer credential and our webinar programs—Webinar Wednesdays and Technology Tuesdays—that provide new strategies for serving today’s customer.

What are ASTRA’s key initiatives for this year?

ASTRA celebrates its 25th anniversary this year, and we continue to be true to our roots and core values. It’s all about helping our members achieve success in the specialty toy business.

We’re heading into this year with a new strategic plan that focuses on strengthening both the business needs of individual members and the stability and growth of the specialty toy industry as a whole. We will continue to support and grow our core programs such as Marketplace & Academy, Best Toys for Kids awards, Neighborhood Toy Store Day, and our growing portfolio of education products.

We’re ramping up a number of initiatives I would call infrastructure support for the specialty toy industry: strategic partnerships that will help us promote the importance of healthy play and Buy Local outreach to consumers; growing the pipeline of younger talent entering the specialty toy business so we have a better chance of transitioning stores from retiring Baby Boomers to committed, excited new owners rather than losing specialty toy stores; and expanding education platforms to increase the amount of on-demand education available 24/7 to extremely busy retailers in digestible, just-intime chunks that fit the overcrowded days of small business owners.

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TONY NORMAN

Co-Founder, President, and CEO, HEXBUG What trends will carry forward, and what new trends do you anticipate for 2017?

Trends that HEXBUG will carry forward from 2016 include construction, building, and creative play for all kids. In 2017, we will focus more on letting children do the storytelling and role playing through the introduction of more expansive thematic play sets with product line extensions including HEXBUG Space nano, BattleBots, VEX Explorers, and VEX BattleBots. STEM is an integral part of our corporate DNA, and will always be a part of our vision for product development. It’s our mission to light the spark of creativity for young kids as they play with HEXBUG toys, opening their minds to the fun potential of STEM through robotics.

Licensing is becoming a bigger part of HEXBUG’s product offerings. What is the idea behind these partnerships?

We look for brands that are fun, that have a strong viral following, and that we can introduce to children worldwide through our expertise in bringing toys to market quickly. In the past, we’ve trended toward action sport brands, as they tend to have a highly engaged, rabid following of early adopters, much like HEXBUG. Our unique intellectual property, coupled with our STEM heritage, makes us a great partner for brands new to the toy industry—like BattleBots. This year, we are also really excited about our partnership with Nitro Circus. Kids will be able to perform death-defying tricks with HEXBUG Nitro Circus stuntmen and ramps.

The HEXBUG intellectual property is broadening with deeper themed product lines. Is this a strategic evolution of the brand?

Yes, as you will see with our 2017 line extensions, we are trying to appeal to an even younger demographic of children with our Space nano and VEX Explorers line, and spark their interest in STEM through creative play. While our nano product line has traditionally focused on the unique technology of the product, the Space nano theme allows kids to create their own narrative using our interactive props and track pieces, and watch as their intergalactic nano bugs blast off into a deep space exploration. VEX Explorers is all about letting kids build their own space-themed construction toy, letting their creativity run wild as they unleash their astronauts to venture into uncharted interplanetary terrain.

With Nitro Circus, kids are collecting their favorite characters and challenging their friends to see who can create the craziest stunt.

There is also an integrated app that we will launch with the product line. This year, we are focused not only on the technology, but also on creating toys that kids want to play with over and over again.

JAY FOREMAN Founder and CEO, The Bridge Direct

What are the challenges that the toy industry currently faces, and how are you addressing them?

The biggest challenge that I see ahead is trying to understand how President Trump will affect relations with China and what effect that will have on our industry. If duties on goods from China are implemented, the price of toys will have to go up. Retailers will want to mitigate the effect for consumers and will first look to squeeze vendors so margins will tighten. Oil seems to be going up in price, but if regulations are taken off and more drilling is done, prices could come down.

However, if tensions in the Middle East escalate, prices will go up.

Lower corporate tax rates could be great, but if tariffs are imposed or taxes are placed on profits from imported goods, we could lose in the end. To compound that is uncertainty in China itself. We should see another round of currency devaluation, but we are also seeing a rise in raw material and component costs, as well as labor.

Chances seem greater that things will be more volatile than stable over the coming year, so it should be an interesting ride.

One thing that’s important for us to do, as we do in the TIA lobby committee, is to tell our story, which is while we use offshore manufacturing for our production, we use value-added labor for our operations and development work. Our industry provides jobs that generally pay well over the national average, and while we don’t employ assembly line workers much anymore, we employ graphic illustrators, social media managers, sales executives, accountants, truckers, distribution workers, and many more value-added jobs. Hopefully, our new president will get a bit more educated about our industry and our partners in China in order to make sure our business environment is as stable as possible in 2017 and beyond.

What are your priorities for 2017?

Our priorities are to achieve growth and scale in our business, both organically and via mergers and acquisitions. Scale is becoming even more important, as consolidation at retail and with licensors continues to press the concept of “less is more” by doing more business with fewer partners. That is, of course, in addition to the pressures on the general costs and complications of running a toy business. The fact that a $50 million business needs a similar operational set up as a $150 million business means there are tremendous economies of scale to be had through consolidation of small businesses within our industry.

Those efficiencies, as well as the scale, is what will contribute to a growing and thriving business.

TOY FAIR 2017

K’NEX CELEBRATES 25TH ANNIVERSARY

The Toy Book discusses a quarter century of building with Michael Araten, president & CEO, K’NEX Brands

Congratulations on K’NEX’s 25th anniversary! How did the company get its start?

The inventor of K’NEX, Joel Glickman, was working in the family business—a U.S.based custom injection molding factory, The Rodon Group—when one day while bored at a wedding, he was playing with straws and had the “a-ha” moment. Using the resources available to him at Rodon, after two years of research and development with much trial and error, he invented a color-coded building system. When all the major toy companies turned down his request to sell his invention, he formed K’NEX in 1992. Toys “R” Us was the first retailer to believe in K’NEX and a toy company was born.

K’NEX is getting a new look. Tell us about the re-branding.

At K’NEX, we know a builder’s journey to “wow” begins with a single click; it’s the iconic sound of a K’NEX rod and connector clicking together. And from the start, we have believed in the power of creativity, so our new tagline, “Where creativity clicks,” was a natural fit. Our products have always been designed with the purpose of moving fun-powered imaginations forward; connecting engineering and art is an added bonus. Building with K’NEX supports key areas of a child’s developmental growth, including hand-eye coordination, fine motor skills, and spatial awareness. We wanted our rebranding to be true to our core, connecting curiosity and creation. It’s reflected in our new packaging, website, advertising, and our overall marketing look and feel.

STEAM is an important trend in the toy industry. How do your latest introductions fit into this theme?

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While STEAM is an important trend in the toy industry now, K’NEX has always lived the STEM/STEAM journey, even before the terms existed. It has always been a fundamental, yet unintentional, part of every K’NEX set.

We didn’t set out to become an educational toy company; all we wanted to do was show kids that the only limit to building was the size of their imagination! I guess you can say we were 25 years ahead of the trend. K’NEX prides itself on connecting science, technol-

allows K’NEX to contribute to our community.

The more we make here, the more people we can employ with good paying jobs—the American dream in action. Every time a consumer buys something made in the U.S., they are using their buying power to help their fellow Americans. If every American were to spend just $64 each year on items made in the U.S., it would create 200,000 new jobs. Making things in the U.S. is patriotic capitalism—we do well by doing good—and that is a fun way to live!

What does the 2017 product line look like?

We have launched more than 50 new products this year, from glow-in-the dark roller coasters and Ferris wheels to buildable blasters. Our 2017 line includes open-ended play sets and some really great licensed building sets, including Nitro Circus and My Little Pony. At our Toy Fair booth (#1377), we will be featuring great Lincoln Logs and Tinkertoy building sets. Fans of the Tinkertoy brand will be pleased to know we will reintroduce wooden sets for 2017.

ogy, engineering, arts, and math with imagination. We call it STEAMagination, and it can be found in every K’NEX set. With it, building dreams becomes a fun-powered, 3-D reality.

We have launched more than 50 new products this year, from roller coasters and Ferris wheels to buildable blasters and openended play sets.

K’NEX products are made in the U.S. Why is this important?

K’NEX is committed to American design and manufacturing and all rods and connectors are made at a landfill-free, zero-waste facility in Hatfield, Penn. Making our products in the U.S.

K’NEX was family owned and operated until the recapitalization by Cathay Capital last year. How does this change the way K’NEX does business?

The Cathay investment allows us to exponentially accelerate our growth plans. In 2017, K’NEX is investing in a seven-figure U.S. TV campaign for the first time in more than a decade. We now have access to experts in globalizing American brands, which is allowing us to expand our UK operations into France and China. Our relationship with Cathay allowed us to execute our rebranding. Also, we are investing in product innovation, something so secret and exciting that I can’t reveal it yet! »

Little builders can build models that Go, Go, Go with the Zoomin’ Rides building set from the Kid K’NEX line. Including 65 kidfriendly parts and 20 building ideas, this set is designed for little hands and little minds.

Most models can be built one at a time. Designed for kids ages 3 and up, this set will be available this fall.

Designed for builders ages 5 and up, the Creation Zone 50 Model Building Tub comes with 50 unique building ideas. Kids can use the included full-color instructions to construct cars, planes, boats, and more, or create anything they can imagine. More than 400 made-in-the-U.S. pieces come in a plastic storage tub. Most models can be built one at a time.

The Power & Play Motorized Building Set comes with a motor, 50 unique building ideas, and a reuseable storage box.

Kids can use the included full-color instructions to construct models that really move, such as cars, planes, robots, and more, or use their imaginations to create something unique. Designed for kids ages 7 and up, this set includes more than 530 classic made-in-the-U.S. pieces.

Most models can be built one at a time.

Kids can celebrate with Pinkie Pie with the My Little Pony Pinky Pie & Sweet Shop building set. More than 60 included Tinkertoy pieces let kids build Pinkie Pie and her Sweet Shop. Then, pretend to bake and sell three cupcakes in the included oven and cupcake stand or bring your treats to the party with the cupcake cart. Full-color, easyto-follow instructions feature three building ideas and allow for endless building potential. Models can be built one at a time. Designed for kids ages 3 and up, this set will be available in the fall.

The K’NEX Thrill Rides Web Weaver Roller Coaster Building Set includes 399 K’NEX parts and pieces, including glow-in-the-dark track and an air-propelled, motorized, spider-themed coaster car. Kids can construct a coaster that goes from horizontal to vertical in an instant. Full-color, easy-to-follow building instructions are also included, plus downloadable building instructions for a second coaster are available on knex.com. Designed for builders ages 7 and up, the coaster will be available in the fall.

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TOY FAIR 2017 Ben 10 Rustbucket Vehicle & Playset, from Playmates Toys

CARTOON NETWORK

Cartoon Network will introduce a fresh take on the Ben 10 animated series this year, along with a full-fledged licensing program for the brand. The re-imagined series focuses on fun-loving, 10-year-old Ben Tennyson, his cousin Gwen, and Grandpa Max, as they travel the country during summer vacation. When Ben finds the Omnitrix, a mysterious watch that transforms him into 10 different aliens, a world of extraterrestrial superpowers opens up to him. Playmates Toys is the global master toy partner for Ben 10, and will introduce figures, play sets, and role-play items in the fall.

When The Powerpuff Girls premiered globally last April, Cartoon Network launched a worldwide licensing program alongside the reimagined animated series. Since their original debut in 1998, Blossom, Bubbles, and Buttercup have been ambassadors of girl power, juggling school work, fighting bad guys, and saving the world by using their Powfactor. Spin Master anchors The Powerpuff Girls licensing program as the global master toy partner. A range of products including plush, action dolls, and play sets was introduced last fall, and the company will expand its collection this year. Donny the Unicorn, who will be featured prominently in a new 30-minute linear special episode launching in the first quarter, will debut in the action doll line this spring, along with the Storymaker Playset system, which allows kids to customize their own stories by mixing and matching the three different sets. Additional new Powerpuff Girls items will also release this year, including Funko Pop figures, blind bags from Bulls I, puzzles from Cardinal, original games from Pressman Games, and glasses from Sunstaches.

In addition to the new lines for Ben 10 and the extended offerings for The Powerpuff Girls, Cartoon Network licensed product will also include Steven Universe playing cards, tins, and magnets from Aquarius; POP Figures from Funko; construction sets from McFarlane; plush from Phatmojo; co-branded games from USAopoloy; blind bags from Zag Toys; and jewelry from High IntenCity. Gund will showcase plush for We Bare Bears, Cryptozoic will have Adventure Time original games, and Kidrobot will offer Adventure Time collectibles.

JAZWARES

Kids can collect, unlock, and trade the magical world of Animal Jam’s Jamaa with pets, animals, play sets, and more from Jazwares.

In association with National Geographic, Animal Jam is the No. 1 online social game for kids, with more than 60 million registered users worldwide. Each Jazwares toy comes with an exclusive online game code.

The Animal Jam Dress-up Closet Carry Case will launch this spring, putting a fashionable spin on carry cases for collectors. It holds kids’ pets, animals, and accessories, and has a built-in beauty platform and mirror to primp and show off the animals’ new styles.

Kids can make a Pawsome fashion statement with Light-up Fancy Pets, which include a crystal heart light-up locket necklace. The necklace lets kids reveal secret patterns, show off their pets, and travel with them in a fashionable way.

With Custom Pet Vehicles, kids’ pets can hop in, jam out to some music, and zoom around on a wild ride through the world of Jamaa.

Kids can also treat their Animal Jam pet friends to a life of luxury with the Pet Fantasy Castle Playset.

This spring, Adopt-a-Pet Series 2 Igloo will launch with new collectible pets that are ready to be adopted. This series is packed with 106 winter wonderland collectible pets, including ultra rare pets. Series 2 Igloos are sold as singles and five-packs, and can be stacked and displayed, building on the world of Series 1 houses.

With Mini Pet Huts, kids can build up their pet world and host parties. These colorful new mini additions let kids expand the world of Animal Jam Dress-up Closet Carry Case Jamaa even further.

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TOY FAIR 2017

DARON WORLDWIDE TRADING

Daron Worldwide Trading introduces improved Flash Time watches. Kids can press the screen to activate the time, date, and seconds on the watch display. A set of 24 watches includes an assortment of various colors.

The 14-inch-long authentic Delta Airlines Push and Go Airplane is designed for little hands, is made of durable plastic, and has a push-and-go feature.

MOOSE TOYS

AMERICAN PLASTIC TOYS

Kids can pretend to serve up sweet treats with My Very Own Ice Cream Cart, from American Plastic Toys. Designed for kids ages 2 and up, this 24-piece set includes scoops of ice cream, cones, bowls, scoopers, serving spoons, coins, and a credit card to ring up the orders. The new cart also features wheels for easy mobility.

Moose Toys brings new interactive pets to its line of Little Live Pets. Little Live Pets Lil’ Chick leaves kids in suspense, since they won’t know what their chick looks like until the egg cracks open.

Once hatched, the fuzzy creature will chirp and walk. Kids can hatch and re-hatch their Lil’ Chick as often as they want.

New Little Live Pets Lil’ Hedgehogs are shy critters that love to explore. Kids can touch their nose and watch as they roll into a ball, or watch them crawl back, hide away, then pop out their heads and continue to Little Live Pets Lil’ Chick play. The Hedgehogs wobble about until they bump into something and roll into a ball. There are six little hedgehogs available to collect. Both new Little Live Pets are designed for kids ages 5 and up.

Moose Toys will also expand its collectible lines, including Grossery Gang, Shopkins, and Happy Places Shopkins. Kids can collect new Grossery Gang teams and characters from Series 2, including Gutter Butter and Mucus Milk. The Horrid Hot Dog Playset lets kids play and display their Grossery Gang figures on a hot dog stand.

This year, Shopkins will feature a new season of collectibles, new Shopkins and Shoppies characters, and a new web series, which will center around the biggest celebration in Shopville. Led by Mayor Kooky Cookie and designated party planner Rainbow Kate, the two enlist the help of various Shopkins and Shoppies to plan the ultimate surprise birthday party for Jessicake. Season 7 will feature new Party Teams, a glamorous Limited Edition collection, and new Party Shoppies, such as Tiara Sparkles, Bridie, and Rosie Bloom, each of which comes with a spinning base so that they can show off their festive party outfits. Kids Little Live Pets can complete the world of Shopkins Party with play sets such as Birthday Cake SurLil’ Hedgehogs prise, Cotton Candy Party, and the Party Game Arcade.

Launched last year, Happy Places Shopkins combines collecting and designing with cute miniature decorations to create a unique happy space. Happyville is expanding with Season 2, which features the Laundry and Games Room Studio Extension, and Patio and Pool Playset.

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Rainbow Piano

MUKIKIM

The Rock and Roll line, from MukikiM, features multiple pianos and drums. The Rainbow Piano is a standard 49-key piano that is completely portable and flexible. It includes a built-in speaker, multiple keyboard tones and demo songs, record and playback features, and echo and sustain effects, and can be powered by either batteries or the included USB. The piano includes a color-coded song booklet to help teach kids how to play by following the colors, no note-reading skills required.

ZING

Kids can twirl, flip, and twist Zing’s Thumb Chucks around their fingers to perform tricks. Two high-bounce plastic Chucks are connected with a belt. Kids can master a wide range of tricks from intermediate to advanced. Thanks to built-in motion-sensitive LED lights, the Chucks glow in the dark for the ultimate light show. The free Thumb Chucks app, available for iOS and Android, includes more than 20 tutorials that teach users a variety of tricks. The app also includes an easy-to-use recording feature with built-in special effects to enhance and personalize Thumb Chucks videos. Kids can then share the videos on social media using #ThumbChucks. Thumb Chucks are available in red, orange, green, and blue.

Zing will also introduce Stikbot Pets. With nearly 100 million views on YouTube, Stikbot continues to turn kids into stop-motion animation moviemakers, sparking imagination. Stikbot Pets bring creating, watching, and sharing viral pet videos to a whole new level by allowing Stikbot fans to include their four-legged friends in their stop-motion films. Stikbot Pets are easyto-pose figures built with suction cup hands and feet that can stick to almost any flat surface.

With the free Stikbot Studio app, available on iOS and Android devices, kids can snap individual photos and stitch them together into a film, complete with built-in music and sound effect options. Users can share their creations using #Stikbot. Stikbot Pets are available now in StikBulldog, StikCat, StikDog, and StikMonkey. StikCow, StikHorse, StikGorilla, and StikBear will be available this summer. Each Stikbot Pet is available in brown, red, blue, and green.

The Stikbot line will also expand with Stikbot Safari, a line of easy-to-pose animal-style figures including StikTiger, StikRhino, StikHippo, StikElephant, StikCroc, StikPython, and StikZebra.

PLAYMONSTER

PlayMonster LLC’s Sleepyhead Animated Alarm Clocks light up mornings with gradual sounds and the action of a Three-Sound Wake System. Designed for kids ages 5 and up, Sleepyhead Animated Alarm Clocks appeal to kids with their bright colors, motions, lights, sounds, and music, while encouraging them to become more independent. The clocks are available in two fun themes: a train and a carousel.

Dreamland Crossing begins the wake-up process with gentle train sounds, which lead to louder chugging, and then the train moves along the circular track and the lights of the signal flash. Carousel Medley starts off with animal sounds, then a carousel medley tune, and finally the carousel twirls and animals move up and down. If kids want to see the train or carousel in action, they can press the button at any time.

Dreamland Crossing

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IMPERIAL TOY

Imperial Toy collaborated with Disney for D-Lectables, collectible figures based on Disney characters. Each D-lectable separates into four interchangeable elements that snap together, creating hundreds of configurations for kids to mix, match, build, trade, and collect.

D-Lectables Collection 1 features miniature sweet treats, such as ice D-Lectables cream, milk shakes, and cupcakes.

Designed for kids ages 5 and up, the line includes Mickey Mouse, Minnie Mouse, Tinker Bell, Winnie the Pooh, Cinderella, and more. The second wave of Collection 1 will debut six allnew character treats in the spring.

ENTERTAINMENT ONE

Entertainment One’s Peppa Pig will have a host of new offerings. Cardinal Industries introduces the Peppa Pig Playing Cards Super Set, three jumbo playing card decks with all of the popular characters from the Peppa Pig TV series. The set includes a four-card holder to help little hands hold the cards to play cards games such as Crazy Eights, Go Fish, Rummy, Snap, and more.

The Peppa Pig Matching Game, from Wonder Forge, lets kids flip over colorful tiles to reveal characters from the series, such as Peppa, George, Mummy Pig, Daddy Pig, Suzy Sheep, Richard Rabbit, and more. The player with the most matching pairs wins. Both games are for kids ages 3 and up.

Young fans can immerse themselves in Peppa’s world with TCG’s Peppa Pig Tumble and Spin, an electronic music match memory game. To play, kids spin the Peppa Pig figure as hard as they can, wait until she comes to a full stop, and listen to hear her speak. The game is designed for kids ages 3 and up, and the first one to collect all their cards wins.

From Kent International, the 12-inch Summer Fun Bicycle features character graphics and a Peppa-shaped front handlebar bag. It also includes tag-along seat for a rider’s special Peppa plush friend. Made for kids ages 2 and up, the bicycle features a see-through chain guard, streamers, and training wheels.

Kidz Toys introduces the Peppa Pig Musical Set, a four-piece, wood-crafted musical set that features a tambourine, a xylophone and striker, a slide whistle, and a clacker in the shape of Peppa’s head.

For PJ Masks, an array of new partners will introduce new products to engage young superheroes. First Act offers the Discovery PJ Masks Ukelele, which features a traditional soprano-size body shape, easy-playing nylon strings, and guitar-style tuning gears. Kids will get an authentic music-making experience while playing an instrument designed just for them.

The PJ Masks Bubble Blastin’ Machine, from Little Kids Inc., is a battery-operated bubble machine adorned with the PJ Masks—Catboy, Gekko, and Owlette. Designed for kids ages 3 Peppa Pig and up, the machine features bubble wands set against the blower to blast out a continuous Musical Set stream of bubbles.

Playhut offers the PJ Masks EZ Vehicle Gekko Mobile, featuring an open roof for peek-through fun. The tunnel port in the back lets kids connect to other Playhut structures to further expand their PJ Masks world.

Designed to support kids as they explore the water for the first time, Swimways’ PJ Masks Swim Vest provides the right amount of flotation so that kids can float upright or lean forward to paddle. Permanent flotation is sewn into the vest. The fabric cover features character graphics.

What Kids Want’s PJ Masks Bowling Set lets kids knock down six pins showcasing the PJ Masks superheroes. Made for kids ages 2 and up, the set can be played with indoors or outside.

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TOY FAIR 2017

Lil’ Handful Kitten

DOUGLAS CO.

Douglas Co. celebrates its 60th anniversary and adds new Lil’ Handful Pups and Lil’ Handful Kittens. The 4-inch-long Lil’ Handful Pups fit snuggly in the palm of a hand. The collection includes a Corgi, a Golden Retriever, an Aussie Doodle, and a Chocolate Doodle.

Lil’ Handful Kittens are available in creamy tan, soft yellow, and rich salt and pepper colors.

Each kitten is curled on its back and features fluffy hair. The 4-inch long kittens fit perfectly in the palm of a hand. Lil’ Handfuls are designed for kids ages 3 and up, and are expected to be on store shelves this March.

DISCOVERY CONSUMER PRODUCTS

Discovery Consumer Products debuts new products from an array of partners for both the Discovery and Animal Planet brands.

The Animal Planet brand is inspired by the network, which immerses viewers with content on life in the animal kingdom. Animal Planet maintains its more than 16-year Animal Planet partnership with Toys “R” Us, which dedicates 20 feet of space in its learning world section in all stores. The Animal Planet toy line continues to grow within the ocean, land, monsters, and dinosaur themes.

MasterPieces Puzzle Co. adds animal and wildlife images to the puzzle line by wildlife fine artist Carl Brenders. New puzzle images will include jungle life, ocean life, forest life, and safari life themes along with focuses on specific animals such as giraffes, cheetahs, peacocks, lions, and more.

SCS Direct spotlights its line of Animal Planet Hatch ‘Em Eggs, featuring dinosaurs, safari, rainforest, and sea creatures that, when placed in water, grow up to 10 times their original size. Fun Fact Cards are included in every series, providing information on each species. A portion of the proceeds from consumer purchases benefit the principal partners of R.O.A.R., Animal Planet’s charitable campaign to make the world a better place for animals.

Wild Republic continues to develop Animal Planet plush with new designs. The company also provides Discovery’s Shark Week plush offering based on the annual summer TV event.

Horizon Group USA offers an array of science activity kits designed for kids ages 6 to 11. Kids can study the environment, predict the weather, and investigate climate trends with Discovery Extreme Weather. The Discovery Glowing Science Kit includes all the necessary supplies to conduct three experiments. Kids can make glowing powerballs using the crystal powders, or create gooey slime that glows in the dark.

Sakar introduces youth electronics, including camera, audio, and music products, made for kids ages 6 and up. Kids can take the Discovery Rugged Waterproof Speaker on bike rides and adventures without worrying about rain, puddles, dirt, or spills. The speaker will continue to work on rough off-roading adventures. The Discovery Action Cam lets kids capture and share HD video. Enclosed in a waterproof casing, the camera stays dry while kids have fun.

The Bridge Direct offers Discovery reel packets for Mattel’s View-Master retro toy, in themes such as marine life, dinosaurs, safari adventures, and space adventures.

The Discovery brand will continue to expand throughout the year with more announcements and product debuts. The brand seeks additional partners for ride-ons, board games, card games, outdoor, sporting goods, and preschool toys. Discovery Consumer Products currently seeks strategic licensed partners for Animal Planet arts & crafts, board games, card games, collectibles, seasonal toys, and wheel toys. Discovery Consumer Products is is also looking for partners for the gaming space with a focus on learning, STEM, and exploration across gaming, connected products, and virtual reality platforms.

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TOY FAIR 2017

JUPITER CREATIONS

Jupiter Creations Inc. introduces Bbuddieez, wearable, playable collectibles designed for kids ages 5 and up. Bbuddieez clip on to backpacks, shoelaces, pencils, and more. The line includes blind bags, wristband packs, and carrying case play sets.

The tiny collectibles are round, which allow kids to roll them while they play, and the wristbands are made to rest on their side to become a goal post. The first series’ theme is Around the World, so kids can learn while they play.

SPIN MASTER

Spin Master introduces Hatchimals CollEGGtibles, featuring 13 teams and 72 different characters. The speckles on the egg reveal the team, and when the egg is warm, the heart in the middle changes color to reveal the gender of the fantasy creature waiting to be hatched.

Teams include ice, savannah, jungle, pet, far, forest, river, ocean, desert, garden, lilac lake, flying, and laughing.

Hatchimals CollEGGtibles will be available in single packs, two-packs with a nest in which to place the tiny creatures, and a four-pack with a bonus limited-edition creature. The 12 Pack Egg Carton includes one special character inside. Kids can stack, play, and display their characters with the carton, which features glitter décor and a transluscent top so kids can showcase their characters in display nests.

The Cloud Nursery Play Set comes with two Hatchimals, a tower perch, a slide, and interactive fly wires for kids to take care of their CollEGGtibles in their nests and give them bubble baths. The Hatchimals CollEGGtible line is designed for kids ages 5 and up.

Zoomer Pony joins Spin Master’s Zoomer line. Kids can groom, feed, and train Zoomer Pony and watch as she responds differently to each of her treats. She will spin when her cheeks are petted or if she gets fed too many sugar cubes and will follow a guiding hand.

The Meowzies Cattitude Collection includes personal kittens with lifelike emotions shown through sensors, sounds, and LED eyes. Zupps are tiny pups that get happier the more kids play with them. Kids can pet them, press their noses, and play a Zupp game. Each Zupp has a secret trick. All Zoomer items are made for kids ages 5 and up.

Each building set in the Rube Goldberg line features STEM-based principles of gravity, inertia, simple machines, spring force, and more. Kids can arrange the contraptions in just the right place to trigger a chain reaction, and build it, test it, and complete the challenge until it’s just right. All sets are designed for kids ages 8 and up, and each set is compatible with each other, including The Speeding Car Challenge, The Fly Trap Challenge, The Acrobat Challenge, The Castle Escape Challenge, The Trick Shot Challenge, and The Garden Challenge.

With the Pirates of the Caribbean Silent Mary Pirate Ship Playset, kids can help Captain Jack take on Salazar and his ghostly vessel as it terrorizes the dreaded Bermuda Triangle with real wave-like movements. Push-button actions activate cannons and launch zombie sharks from the hidden bow ports.

Kids can re-create their favorite parts of the Pirates of the Caribbean films with exclusive play sets in the Figure Plus Deluxe Accessory Set, including a 3-inch figure and a jumbo monster figure. The items are suitable for kids ages 4 and up.

The Powerpuff Girls Ultimate Story Maker Playset includes a pet store, an arcade, an ice cream shop, accessories, and a Bubbles figure for kids to play out their own action scenes. The Powerpuff Girls Story Maker Playset Assortment comes with a figure and a play set that can be mixed and Zoomer Pony matched with other figures and play sets.

98 THE TOY BOOK | FEBRUARY 2017 | toybook.com

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Daily drawings during the show! Not coming to Toy Fair this year? There are ways for you to win too. Turn the page to learn more!

Activity Kits • Stickers • Coloring Learning • Tattoos • Painting

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Crossy Road and Star Wars clips

UCC DISTRIBUTING

UCC Distributing is launching new lines of Star Wars and Crossy Road clips by PhatMojo. The blind-packaged collectibles are based on a 3-inch scale and are attached to a high-density clip so kids can wear the characters on the go. The Star Wars line is made of nine different battle-damaged helmets, including those of Stormtrooper Finn, Kylo Ren, and Darth Vader.

The Crossy Road assortment will include 11 different figurines ranging from the Chicken and Llama to the Unihorse and Poopy Pigeon. The line will also contain a super-rare mystery figure.

PhatMojo’s clips for Bob’s Burgers and Saban’s Power Rangers will also debut this spring.

UCC will also offer a Rocket League Pull-Back Racers line, based on the Rocket League video game. Select packages of the Pull-Back Racers will come with a redeemable code for a Rocket Trail and Wheel so players can customize their car in-game. This will be the only way players can get these rare items.

SAKAR

Sakar International and Warner Bros. Consumer Products, on behalf of DC Entertainment, introduce a line of youth electronics based on the DC Super Hero Girls. A wide range of products featuring the group of teen superheroes includes molded walkie talkies, sing-along karaoke machines, molded microphone stands, smartwatches with flashlights, and a line of fashion accessories for mobile devices.

Sakar extends its speaker lineup to include a variety of new models featuring brands such as Shimmer and Shine, Hello Kitty, My Little Pony, The Powerpuff Girls, and more. The new speakers have waterproof and light-up components.

The new speaker lineup includes a variety of waterproof models, such as the Thomas and Friends Bathtub Speaker, adding a bit of fun to bath time. The speaker is completely safe to use in water and can function after being submerged. Sakar’s new line of Thomas and Friends consumer electronics also includes adventure kits, walkie talkies, molded kid-friendly headphones, piano dance mats, karaoke systems, glow pads, flashlights, and music kits.

Sakar’s new karaoke machine lineup includes a variety of waterproof karaoke systems. The easy-to-use volume knobs and control buttons let kids adjust the volume and connect wirelessly on some of the new models via Bluetooth. Other karaoke machines within this expansion include a retro disco ball, pulsating lights that glow to the beat of the music, water features, a trolley handle, and molded karaoke systems shaped like movie and TV characters.

As part of the expansion to its successful lineup of headphones, Sakar has expanded with a variety of new models featuring wireless Bluetooth technology and innovative designs to span across kids’ brands, including Shimmer and Shine, Blaze and the Monster Machines, Teenage Mutant Ninja Turtles, Transformers, Power Rangers, and more.

The Barbie lineup is exclusive to the value channel of retail and will include a variety of products tailored toward young fans. The items include interactive products such as piano dance mats and karaoke microphone stands.

Sakar’s new Num Noms lineup will include a variety of products ranging from walkie talkies and smartwatch cameras to light up Bluetooth speakers, fitness trackers, and headphones utilizing characters from the brand.

The Project Mc2 lineup includes a variety of tech toys and spy gear, including pen and bracelet walkie talkies, night vision video spy, spy coders messenger pen and decoders, biometric scanners, and spy sonic listening kits.

The new Nerf Streaming Video Drone will perform aerial acrobatics. The product will include the Nerf Streaming Video Drone Cam Copter with Wi-Fi, which is a full-size drone with a built-in HD video camera, a transmitter, and a full-size controller. The drone also offers app-based camera view and can hover, flip, and invert itself. It also features built-in LED lights.

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TOY FAIR 2017

Popcake Surprise

TECH 4 KIDS

Tech 4 Kids will launch new collectible lines this year. Popcake Surprise fuses cupcakes and dolls with sweet scents. Kids can pop the cake open to reveal the surprise character. Designed for kids ages 3 and up, the line offers 36 dolls to collect.

Hatch’ems burst and hatch to reveal a surprise baby bird or dinosaur. Kids can remove the lid, bop the top, and bring their character to life. Hatch’ems are designed for kids ages 4 and up.

Mash’ems Blast’ems let kids remove the lid, flip it over, and bop the top to watch it blast and reveal an inflated surprise character.

TOMY

Designed for kids ages 8 and up, TOMY’s Lightseekers is a next-generation adventure role-playing video game that connects smart action figures, trading cards, and comics. Lightseekers toys deliver real-time two-way interaction between the hero figure and the game. They talk, vibrate, and use different colored lights to show status and to help guide gameplay. The hero’s evolving in-game attributes, accomplishments, and lineage are stored inside the figure, so it is one of a kind.

The Lightseekers Official Trading Card Game is a standalone physical game that includes more than 385 collectible printed cards, each scannable by the Lightseekers game to unlock in-game effects, such as new spells, boosts, and pets that will fight alongside kids’ characters. Each card displays an augmented reality effect and is embedded with a one-time, in-game bonus.

RUBIE’S COSTUME CO.

Rubie’s Costume Co. expands its line of Imagine by Rubies’s year-round dress-up sets with the Batman Muscle Chest Shirt Box Set. This ensemble includes a muscle chest shirt with a Velcro closure for easy wear, along with a matching black cape and a mask. Kids can also dress up as Batman’s sidekick with the Robin Muscle Chest Shirt Box Set, which includes a deluxe costume top and an EVA eye mask.

The Captain America Muscle Chest Shirt Box Set includes a muscle chest shirt with a light-up star icon, attached gauntlets, and a mask.

The Minion Costume Box Set features the loveable yellow henchman’s yellow and blue printed jumpsuit, a headpiece, and molded goggles.

From Guardians of the Galaxy: Vol. 2, the Groot Dress Up Set includes a printed jumpsuit and an EVA foam mask. The Rocket Raccoon Dress Up Set features a costume top, a stuffed Groot that Velcro attaches to Rocket’s shoulder, and a plastic half mask. The Star Lord Muscle Chest Shirt Set includes a foam-backed costume top and a plastic half mask.

Rubie’s Costume Co. will also extend its Star Wars Halloween offerings to include new characters from Rogue One: A Star Wars Story. Deluxe Jyn Erso includes a jacket with an attached shirt, pants, a belt, and a leg strap. Deluxe Death Trooper includes a padded jumpsuit with attached boot tops, a belt, and a mask. Deluxe K-2SO includes a padded jumpsuit, hand covers, and a mask.

Rocket Raccoon & Groot Dress Up Sets

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PROPERTY PROFILE

Since its September 2015 launch, the PJ Masks TV series has been a breakout hit with kids and families. Now with the rollout of even more consumer products across the U.S. and Canada from our expanding roster of best-in-class licensees and new lines from existing partners, we’re looking forward to even more growth and continued success for the brand at retail.”

—Joan Grasso, VP Licensing—North America, eOne Family

PJ Masks is a show about heroism. When Connor, Amaya, and Greg come across evidence of wrongdoing in the daytime, they know it’s time for their alter-egos, Catboy, Owlette, and Gekko, to go into the night to save the day.

All of the PJ Masks episodes have a social-emotional element, to teach kids how to be heroic in their everyday lives.

Season two of PJ Masks is currently in production for delivery from late 2017.

THE HEROES GEKKO has awesome powers, such as a Super Lizard Grip, Super Gekko Camouflage, and Super Gekko Muscles. He is all about helping the little guys. CATBOY can locate the baddies wherever they are with his Super Cat Hearing, race circles around any villain with his Super Speed, or pounce on anyone with his Super Cat Leaps. OWLETTE is always ready to swoop in and save the day with her Super Owl Wings, Owl Eyes to locate the source of the mystery, and Owl Wing Wind to send those pesky villains flying.

THE BADDIES A marvel of mechanical mischief, ROMEO is the classic mad scientist who is totally wrapped up in his own genius. LUNA GIRL will have a terrible tantrum if she doesn’t get her way. She loves the moon like we love the sun, and she would have it all for herself if she could. NIGHT NINJA is a star cloth-outfitted martial arts expert with one other fiendish ace up his sleeve: his own personal army of innumerable, pint-sized mini-ninjas called Ninjalinos.

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PROPERTY PROFILE

As master toy partner for PJ Masks, JUST PLAY will extend its range of figures, vehicles, and play sets for the brand this year. PJ Masks Deluxe Talking Figures are available in Catboy, Owlette, and Gekko styles. Designed for kids ages 3 and up, each 6-inch figure is fully poseable, and kids can press their amulets to hear phrases from the show. The PJ Masks Deluxe Vehicle assortment includes Catboy’s Cat-Car, Owlette’s Owl-Glider, and Gekko’s Gekko-Mobile.

Each vehicle includes a 3-inch articulated character figure and can seat up to three figures. The vehicles feature rolling wheels, working headlights, action sounds, and phrases from the show.

LITTLE KIDS will launch a full line of bubble products featuring the PJ Masks this spring. The PJ Masks superheroes will be featured on Giant Bubble Wands, the No-Spill Bubblin’ Bucket, and the Bubble Blastin’ Machine. All of these bubble toys are designed for kids ages 3 and up.

CRA-Z-ART introduced preschool activity sets featuring the PJ Masks. Kids can draw, stamp, and magically erase with the PJ Masks Magna Doodle. The magnetic drawing board allows kids ages 3 and up to make pictures and designs that magically disappear by sliding the erase bar.

The easy-to-use pen and three PJ Masks design stamps all store in a self-contained unit for fun on-the-go. The Cra-Z-Art PJ Masks Mold ’n Play 3D Figure Maker lets kids mold their favorite PJ Masks characters using Softee Dough. The set includes the molds and a variety of dough colors.

PLAYWHEELS will launch a PJ Masks outdoor toy line at Toys “R” Us in the spring. Designed for kids ages 3 to 8, the Adjustable Quad Skates adjust to four sizes. The four-wheel design, low center of gravity, and fixed read wheelbase help make skating easy for beginners. Designed for kids ages 3 to 5, the Jr. Skate Combo includes adjustable skates that feature four wheels and a toe brake, and coordinating knee pads and a helmet. All of the products feature Catboy, Owlette, and Gekko.

The PJ Masks Swim Vest, from SWIMWAYS, provides just the right amount of flotation so kids can float upright or lean forward to paddle. Permanent flotation is sewn into the vest, and it also features a sturdy front-closing zipper with safety closure and an easy-to-buckle adjustable strap for a custom fit. The comfortable and soft fabric cover features PJ Masks graphics. The vest is designed for early swimmers ages 2 to 4.

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HEXBUG

Kids can perform tricks with HEXBUG’s new line of Nitro Circus Stuntmen and attempt stunts with the Nitro Circus Freestyle Ramp. Kids can redefine the word “extreme” when the stuntman is launched with the Nitro Circus Capture It Playset. Rip the cord and send characters down a harrowing incline with the Nitro Circus Mega nano Space Discovery Station Ramp. Kids can collect all five characters, each equipped with a unique and adrenalinefueled transport contraption.

The nano Space line inspires kids to take their HEXBUG nanos on adventures. Climb the space training post, strap a jet pack onto the nano, and watch it zoom through the air using the nano Space Zip Line. Kids can create a narrative for their tiny robotic nano bugs and watch them blast off into a deep space exploration with the nano Space Cosmic Command, or travel to another galaxy and step aboard the nano Space Discovery Station.

Kids can venture into uncharted interplanetary terrain with the VEX Explorers line. These build-your-own construction kits use the VEX IQ snap-together robotics platform to unleash kids’ creativity and interest in STEM. Each set comes with an astronaut and a variety of action-packed features, including an arm that pivots and reaches, a tanker and a rescue station with solar panels, and removable mini rover and astronaut figurine. The assembly process allows kids to learn the science behind each space mission.

HEXBUG’s line of VEX Robotics Kinetic Engineering Kits expands with two new launchers: the Crossfire Airplane Launcher and the Switch Grip Launcher. These STEM kits promote basic engineering skills through the process of simple snap-together assembly, fine-tuning kids’ motor skills and improving their cognitive capabilities and social skills through building with friends. Kids can fire the working trigger of the Crossfire Airplane Launcher and watch it shoot more than 20 feet, or fill the Switch Grip Loader with ammo and perform the launcher’s signature pumping action to send projectile balls flying more than 30 feet.

From the hit TV series BattleBots Season 3 comes Tombstone, the grave maker, and Minotaur, the beastly competitor of mythical proportions. Kids can use STEM-based problem-solving skills to build their own version with snap-together VEX IQ pieces. Both products result in a highly realistic miniaturized version of the robots.

MINDWARE

MindWare adds to its line of products based on The Rainbow Fish with new activities, puzzles, and more. Designed for kids ages 3 and up, Shimmer Mosaics lets kids follow the guide on each pattern card and place the magnetic shapes to form Rainbow Fish characters. The pattern cards and magnetic pieces store inside the travel case, which has a built-in handle and easel-backed play board.

Designed for kids ages 3 and up, The Rainbow Fish Ocean Fort is nearly 10 feet tall. With scalloped scales, layers of netting, and a canopy with a scale pattern, the fort inspires imaginative play.

Designed for kids ages 3 and up, Share and Sparkle is a game that teaches kids to work together, as well as strengthens skills in color recognition and counting. Players work with one another to collect The Rainbow Fish’s scales so that he can swim in the waves before they arrive on the shore.

The Rainbow Fish Lacing Cards help kids develop fine motor skills, color recognition, and manual dexterity. Each card is made from thick cardstock, and features an original scene from the classic story. The color-coded holes use two different-colored laces. Designed for kids ages 4 and up, the set includes 10 lacing cards and 12 laces in six different colors.

The Rainbow Fish: Color Counts Jr. Stickers uses MindWare’s Color Count formula, with each illustration featuring a guide that explains what colors relate to each number. Once it is fully colored, kids follow the letter codes and place the included stickers on each section. Designed for kids ages 4 and up, the set includes 10 illustrations and more than 70 stickers.

The Rainbow Fish: Extreme Dot to Dot Stickers uses MindWares’s dot-to-dot formula. Once all the dots are connected, kids follow the letter codes and place the included stickers on the picture. Designed for kids ages 5 and up, the book includes 18 puzzles and more than 80 stickers.

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TOY FAIR 2017

Burger Time Mini Arcade

MY ARCADE

My Arcade offers an array of retro-focused gaming accessories, including portable handhelds, mini arcades, plug ‘n play gaming devices, and more. My Arcade has been developing and selling plug ‘n play and portable gaming devices for more than a decade.

My Arcade has developed a line dedicated to the popular NES Classic Edition console. The new line includes wireless controllers, an advanced wired controller, extender cables, and various other replacement and enhancement accessories. These products offer an ergonomic design, while maintaining the iconic styling gamers know.

My Arcade has obtained the rights to the Data East game library, including some of the biggest arcade titles, such as Burger Time, Karate Champ, Joe & Mac, and Bad Dudes. These classics will be available in special-edition mini arcades outfitted with artwork inspired by the original arcade cabinets. In addition to the collectible arcade cabinets, My Arcade will also offer handheld and plug ‘n play consoles available in other classic titles.

WICKED COOL TOYS

This fall, Wicked Cool Toys will bring back Teddy Ruxpin, the best-selling toy from the 1980s. The iconic bear will engage with a new generation of preschoolers and pre-readers whose parents and grandparents grew up with Teddy.

The original Teddy Ruxpin featured a motorized mouth and eyes and told stories through a rear-loading cassette-based system that synced to the bear’s speech pattern. Designed for kids ages 3 and up, the new 14-inch Teddy Ruxpin will have the core features and play patterns of the original, and will still read stories to children with a motorized mouth. However, the new version features Bluetooth technology; LCD eyes with more than 40 animated expressions that are synched to the stories; and touch sensors in the hands and vest that allow kids to start, pause, and fast-forward through stories and songs. Teddy will include three built-in stories with seven additional stories available for purchase through the free app. Although kids can play without the app using the built-in stories, connecting to the free app will allow kids to read along to the story Teddy is telling on their smart device. The app is in-sync with Teddy, flipping the pages as Teddy reads.

Wicked Cool Toys expands its Cabbage Patch Kids line with Little Sprouts, a segment of collectible kid, baby, and pet micro figures and play sets that will launch this fall.

Designed for kids ages 4 and up, the Cabbage Patch Kids Little Sprouts line introduces the world Teddy Ruxpin where Cabbage Patch kids, babies, and pets live. Kids can collect all 20 Little Sprouts kid, baby, and pet figures to set off on new adventures. Little Sprouts Figures are available in 4-pack and 8-pack Friends Sets, as well as blind boxes. All sets include a mix of kids, babies, pets, surprise limited-edition pets, and accessories.

With Little Sprouts play sets, kids can build and play in a Cabbage Patch Kids universe. At the Little Sprouts Lil’ Patch Vet Center, kids can use the scale to weigh the pets before their head-to-toe check-up. This set includes an X-ray machine, a grooming station where kids can slide them into the tub for a quick scrub, and an exclusive Adoptimal figure and accessories.

With Little Sprouts Cabbage Academy, kids can learn and get creative with their Little Sprouts classroom, or flip up the study hall to hang with friends. It also includes a slide-out playground, featuring a slide, a basketball hoop, and a swing. This set features an exclusive Kid figure and accessories.

With the three-story Little Sprouts BabyLand General Hospital, kids can make sure babies are healthy in the exam room or hop in the elevator and head to the feeding area for a snack.

They can give babies a warm bath or go to the nursery for a nap. This play set includes two exclusive baby figures and accessories.

In addition, Wicked Cool Toys has developed new fashions for the CPK Baby So Real, as well as new 14-inch Kids, Adoptimals (the Kids’ furry best friends), Playtime at BabyLand Babies, 18-inch Big Kids, and more.

Little Sprouts Lil’ Patch Vet Center

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TOY FAIR 2017

VTECH

Parents value their child’s healthy, whole-child development, as much as they value giving them a good foundation for lifelong learning. As education and development go hand in hand, VTech and LeapFrog, the two top brands in children’s learning and entertainment, have come together to build on VTech’s long history of successful developmental toys and LeapFrog’s proprietary curriculum and learning experts.

With this new partnership, VTech and LeapLeapStart Frog complement each other to offer a “wholechild” solution with VTech’s products fostering imagination, discovery, and developmental milestones through playful innovations, and LeapFrog continuing to build fun learning experiences that empower and inspire each child to leap ahead one step at a time.

VTech’s award-winning Go! Go! Smart lines will continue to expand with new themes and play sets added to the Friends and Wheels line. The Go! Go! Smart Wheels line will feature a new monster truck theme, a fire station, and an adventure park packed with play value. The Go! Go! Smart Friends line will offer new fantasy worlds that spark every child’s imagination, including a magical mermaid land and a sweet treat shoppe.

Continuing to bring parents’ technology to the next generation of kids, VTech will introduce a smart device with quality content and robust features similar to those found in parents’ smartphones, but designed just for kids to let them discover their interests on the go.

Building on the success of the Kidizoom Action Cam and Kidizoom Smartwatch DX, VTech will expand these popular lines with new models, fresh designs, updated features, and exciting licenses.

VTech continues to expand its baby, infant, and preschool lines to introduce nearly 40 new products designed for each child’s developmental milestones. VTech’s learning products are developed with critical insight from its Expert Panel, who specialize not only in the subject areas that are important for instilling Go! Go! Smart Wheels Press and Race Racecar a lifetime love of learning, but also the broader spectrum of childhood development. New lines include Pop-a-balls, offering fun ball-popping action, and GearZooz, putting a new “spin” on gear play for toddlers.

VTech will bring its innovation and design to the outdoor trike category with a new trike to keep active kids on the move. The 4-in-1 Stroll & Grow Tek Trike will grow with kids through four stages: strolling mode, training mode, trike mode, and drifting mode. It features adjustable handles, an adjustable seat, games, lights, and sounds.

LeapFrog will continue to expand its successful LeapPad and LeapStart platforms with updated products and expanded content featuring new licenses. Offering a full reading solution for kids, new Learn to Read Box Sets for LeapStart will help kids build phonics and comprehension skills and foster a love of reading.

Wrapping core school curriculum and important 21st century skills with fun play experiences, LeapFrog will expand its infant and preschool toy collection with a dozen new introductions. The line will include the Stack & Tumble Elephant, offering early exploration of numbers and colors with a silly take on classic stacker play, as well as toys featuring favorite LeapFrog characters Scout and Tad. The Scoop & Learn Ice Cream Cart lets kids practice memory and sequencing skills with fun pretend play, bringing together imagination and learning.

Stack & Tumble Elephant

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TOY FAIR 2017

THE BRIDGE DIRECT

The Atari Classic Games Joystick, from The Bridge Direct, is based on the Atari 2600 gaming console. The joystick plugs directly into any TV and offers 10 different classic Atari games, including Asteroids, Breakout, Centipede, Missile Command, and more. Designed for kids ages 8 and up, the games features retro graphics and all the original gameplay without all the cartridges.

The Fisher-Price Classics Tape Recorder, designed for kids ages 2 and up, is a classic music player for a new generation. Little ones will love singing and dancing along to the built-in music, and then using the microphone to record their own voice.

JAKKS PACIFIC

Jakks Pacific’s Disney Tsum Tsum collectibles expand with new waves this year. Wave 5 and 5SE three-packs feature one large, one hidden medium, and one small Tsum Tsum figure. Kids can track their collections using the included Collector Guide, and try to find common, lucky, and super lucky characters. Wave 5 will include characters from Monsters Inc., Finding Dory, and The Jungle Book. Wave 5SE is a limited-edition run of pastel three-packs. Wave 6 features characters from Beauty and the Beast and Disney villains.

Disney Tsum Tsum Wave 7 and 8 three-packs include two medium and one to three small Tsum Tsum figures hidden in a new Tsumprise. Kids won’t know if they will receive one, two, or three small figures until they open the package. Wave 7 features characters from Moana, The Muppets, and Finding Nemo, while Wave 8 features characters from A Bug’s Life and Wall-E. Kids can display and play with their Tsum Tsum collection in the worlds of Lilo & Stitch, Aladdin, and Alice in Wonderland with new Disney Tsum Tsum Story Packs. Each pack includes an exclusive medium glitter figure, two small figures from their respective story, and a variety of iconic themed accessories that can be used interchangeably to showcase the small figures.

Disney Tsum Tsum Tsweet Boutique Display Set includes a gumball machine that kids can fill with small figures and twist the knob to be surprised, a working claw game, a heart-shaped candy box, and a lollipop basket to display the figures. It also includes four small Color Pop! figures.

Kids can collect, stack, and display their Marvel Tsum Tsum characters with the Marvel Comic Box Display. The Comic Box Display set includes a large exclusive Battle Torn Hulk Tsum Tsum character and holds more than 20 characters in compartments of varying sizes, designed to store small, medium, and large figures. It also features a removable word burst to allow kids to store more of their Tsum Tsum characters. The set includes a background display card with different comic book looks so that kids can further customize their collection.

The Marvel Tsum Tsum Stack ‘n Display Set is a translucent case kids can slide open to reveal the stacking station tray and movable shelves. The Tsum Tsum storage solution features an exclusive large Vintage Spider-Man Tsum Tsum character and holds more than 45 figures.

Mutant Stinkers are collectible figures that absorb gross smells, which permeate from their skin and release through loud farts. Each figure is 3 inches tall and can be inflated more than twice that size.

The figures will be available in single and three-packs. With the Mutant Stinkers Smelly Factory, kids can create and mix new scents by simply placing a rotten banana or anything else one can think of into the infusion chamber and pumping the smell into the Mutant Stinkers figures. The set includes inflation and deflation stations to let kids play with favorite Mutant Stinkers figures, as well as an exclusive Mutant Stinkers figure. Mutant Stinkers are designed for kids ages 3 and up.

The Smurfs are back in Smurfs: The Lost Village, a fully animated feature film by Sony Pictures Animation. Jakks Pacific’s Smurfs and Animal Friends Assortment features small figures offered in blind packaging. The Smurf Mushroom House play sets each feature Smurfette or Brainy along with accessories.

Sky High Smurf is an interactive Smurf figure than can fly aboard her flower. Kids can pull the string on the base of the flower to watch it soar. Jakks’ Smurfs figures and play sets are designed for kids ages 4 and up.

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TOY FAIR 2017

ALEX BRANDS

Alex Brands gives the Buzz Bee Blasters a refreshed look this year, with improved suction darts, new long-distance darts that blast up to 100 feet, and PrecisePro Darts, which help kids hit any target with better accuracy.

Alex adds 15 new products to its Buzz Bee line this year, as well as updates to the existing line.

The line of Walking Dead blasters, which debuted last year, will expand to include Dwight’s Crossbow, Alpha’s Machete, and Rick’s Revolver.

These three new Walking Dead items will feature long-distance darts.

New this year, the Shimmer Slinky is available in four glistening colors: aqua, purple, green, and gold. The classic favorite comes in a holographic package.

Alex will also introduce a new line called Alex Future Coders, which features three STEM sets designed for preschoolers. These toys and games foster computing skills such as sequencing, problem-solving, estimation, and directional language. The line includes Robot Race, Cube Stackers, and Bunny Bot.

FUNRISE TOYS

Funrise Toys, master toy licensee for the new Netflix show Luna Petunia, introduces a preschool line based on the brand. Sparked from the collaboration between Saban Brands and Cirque du Soleil Jr., Luna Petunia reveals the world of Amazia, a fantastical, whimsical place in which the title character goes on adventures with her friends and learns how to react to different situations they face along the way. The toy line includes an assortment of figures, mini play sets, plush, large dolls, and signature role-play items. The key driver, the large Petunia Manor Playset, features exclusive figures and lights and sounds from the show.

As this year marks the 70th anniversary of the Tonka brand, Tonka Tinys will continue to be a focus for Funrise in the spring and fall with additional vehicle styles packaged in their blind box garages. The Tinys line will expand the Tonka play with new mini play sets launching in the spring, and the larger key driver Rescue Response Station play set for the fall. The Tonka line is rounded out by an assortment of lights and sounds vehicles within the Minis and Mighty Motorized segments, as well as the brand’s iconic range of Steel vehicles.

Funrise also debuts a Giant Bubble line for the spring, including the new Giant Gazillion Solution, a specially created formula that creates, larger, more elasticized bubbles. The solution works with new key items from the Giant line, including the Giant Bubble Mill, a Ferris-wheel-type machine that will produce endless, large-scale bubbles, and the Giant Power Wand, a handheld item that will create a stream of larger bubbles.

PLAYMATES TOYS

Ben 10 Deluxe Omnitrix

With the Ben 10 Deluxe Omnitrix, from Playmates Toys, kids can pretend to transform into any one of Ben’s 10 aliens. The role-play toy features more than 100 different alien phrases and sound effects, including motion-activation for unique battle sounds.

The Teenage Mutant Ninja Turtles Build ‘n Battle Roleplay Assortment lets kids switch, mix, and battle. Each set comes with the Turtle’s signature weapon, bandana, and extra accessories so kids can customize and build their own ultimate ninja weapon. For even more Ninja power, kids can mix, match, and customize parts across all four role-play sets to create their own unique ultimate Ninja Turtles weapon.

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TOY FAIR 2017 Red Ninja Steel Surfer Drone

HASBRO

The Beyblade Burst Epic Rivals Battle Set, from Hasbro, features a square Beystadium, two launchers, and two tops that are interchangeable with other tops for further customization. The Beyblade Burst tops break into pieces during battle. Kids can battle digitally by scanning the bottom of the top layer and entering it into the Beyblade Burst app. The set is suitable for kids ages 8 and up.

With the Nerf TablePros Assortment, kids can take classic outdoor games inside. They can set the portable, hand-held set almost anywhere and challenge friends to score a goal, shoot hoops, or kick a field goal. The set is available in football, basketball, and soccer assortments and is designed for kids ages 6 and up.

SUNRIGHTS INC.

*The image shown is not final and is pending approval from the licensor.

DGL TOYS

DGL Toys, a division of DGL Group, introduces a line of Power Rangers drones, flying toys, 3-D puzzles, and novelty banks. A limited series of drones and flying figures will be based on the upcoming Saban Power Rangers movie, while a broader line of drones and flying toys will be based on Saban’s Power Rangers Ninja Steel. The line will consist of Ninja Surfer and customizable do-it-yourself drones.

DGL will introduce collectible and detailed Talking Helmet Banks, Talking Piggy Banks, and the Power Rangers Zord Bank in the Power Rangers Talking Banks line. Kids can collect all five Power Rangers characters. When kids drop a coin in any of the banks, they will hear phrases such as “Go Go Power Rangers!,” “It’s Morphin’ Time!,” and “Unleash the Power!”

Power Rangers 3D Puzzle Figures are collectible puzzles that come in blind boxes and are available in each Power Rangers character.

The Beyblade Burst line, based on the Sunrights Inc. property, launched in Canada at Toys “R” Us last September, followed by Costco, Walmart, and other retailers. The line also launched in Australia and New Zealand in December and in the U.S. in January at all major retailers, including Toys “R” Us, Walmart, and Target. This year, Europe, Latin America, and other markets will follow.

The Beyblade Burst franchise is supported by a number of agents worldwide, including Televix for Latin America, INK for Nordics, CDD and Russia/CIS, m4e in the German-speaking territories, and The Fusion Agency for Australia and New Zealand. Sunrights Inc. is building its licensing program in the U.S., recently signing apparel partner Bioworld and partnering with Super Impulse for novelty key chains.

Beyblade Burst’s official YouTube channel features bonus footage and catch-up for the episodes. With the launch of the Beyblade Burst digital app, kids can take Beyblade Burst battles on the go. Players can scan their Beyblade Burst tops into the app where they can interchange components with other Beyblade Burst tops in their virtual collection and battle digitally.

Sunrights Inc.’s Beyblade Burst series premiered in Canada on Sept. 10 last year, and now airs on Teletoon and Disney XD Canada. The series premiered in Australia on Dec. 5 on Channel 9 GO! and GO! Kids, and now airs on weekdays. On Dec. 19, it premiered on Disney XD, and now has a regular timeslot on Saturdays for new episodes with repeat episodes airing throughout the week. It is also available through Disney XD’s digital platforms.

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TOY FAIR 2017

18-inch Wonder Woman SWAT Shield

FACTORY ENTERTAINMENT

Factory Entertainment will expand its SWAT (Soft Weapons and Tactics) line of role-play and cosplay weapons with Wonder Woman SWAT. The 30-inch Wonder Woman SWAT Sword features a dragon-themed gold hilt and Amazonian runic-based script on its blade. The 18-inch Wonder Woman SWAT Shield is gold with dark fabric on the front and two straps on the back. The Wonder Woman SWAT line features an assortment of motion-activated sounds. Designed for kids ages 8 and up, the sword and shield will be available this spring. The SWAT line will also include a Batman Batarang and an Aquaman Trident.

ZIMPLI KIDS

The Slime Blaster, from Zimpli Kids, is a new blaster that shoots slime.

The pre-measured powder is put into the water tank of the blaster and then shaken to create the slime. Each blaster comes with enough powder for more than 200 slime shots.

Zimpli Kids is extending the Gelli Baff and Slime Baff lines to include DC- licensed products with Batman Black Slime Baff, Superman Kryptonite Green Gelli Baff, Joker Putrid Purple Slime Baff, and Wonder Woman Powerful Pink Gelli Baff. Each box includes a 15 cm bendable superhero figure.

Gelli Baff transforms bath water into a thick, colorful goo and back again, while Slime Baff changes water into a bath of slime.

Zimpli Kids will also bring snowball fights to kids year round with the SnoBall Battle Pack. The pack comes with powder that kids add to water to transform it into realistic snow that they can mold to create snowballs.

BBTOO BRANDS

ROVIO

Kids can bring home the fun of Rovio’s Angry Birds Movie with new plush and collectible figures. Hatchlings Plush, from Commonwealth Toy & Novelty are designed for kids of all ages. Four huggable Hatchlings are available, including Baby Red. The Heroes and Hatchlings Gift Set, from Spin Master, is designed for kids ages 4 and up. The set features seven collectible figures, including Red, Chuck, and five baby Hatchlings.

BBtoo will adds to its Zema & Zoe Fashion Jewelry collection, which allows kids to wear and share their Zema and Zoe fashion accessories. Zema & Zoe Shoe Laces include a set of shoelaces that feature butterfly designs. Zema & Zoe Rings are adjustable rings that feature sliding charms. Other additions include necklaces, ankle wraps, wrist wraps, and hair accessories.

Wheeliez Display Assortment is available in three themes: Farm, Sea, and Land.

The wooden wheelies are the perfect size for little hands, and encourage imaginative play. The wheelies can be ordered by theme in an assortment of 12 or an assortment of 36.

The Classic World line will also add to its collection this year.

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TOY FAIR 2017

SCENTCO

Squeezables, from Scentco, provide a whiff of fun. Kids can squeeze the toy to emit the scent from a small hole in the character’s mouth. Squeezables come in six styles and scents. Spider-man smells like Watermelon, while Olaf smells like Toasted Marshmallow.

Kids can clip these collectible toys onto a backpack, a purse, a key ring, and more. The scents are guaranteed to last for two years.

BIG MOUTH

Big Mouth Inc.’s Frosted Donut Lunch Tote, Toadstool Lunch Tote, and Taco Trunk Lunch Tote are hard-walled, EVA-insulated lunch bags. All three lunch totes include a handle and are designed for kids ages 3 and up.

BRUSH BUDDIES

Brush Buddies’ Brite Beatz is a toothbrush that plays a song with synchronized lights for two minutes, which is the dentist-recommended time for brushing. The brush features designs of kids’ favorite characters on the handle grip, including characters from the world of Shopkins and Peppa Pig.

FUN2PLAY TOYS

TOYDRIVER

Toydriver is a battery-operated screwdriver specifically made for children’s toys. It is designed for toy battery covers and replaces most small to medium-sized screwdrivers. Toydriver will introduce three new colors this year, including blue, green, and pink.

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Fun2Play Toys’ Squishiez is a collectible line that is available in six different Emojiez characters. Designed for kids ages 4 and up, the miniature toys are packaged in a capsule that transforms into a chair for the Emojiez. They also double as pencil toppers.

Squishiez Squishiez—Pile of Poo Edition features six characters based on the Poo Emojiez.

Also made for kids ages 4 and up, Emojiez Buddziez are mini collectibles that feature 24 assorted characters. The 1.25-inch figures include a personalized trading card and are available in a 1-pack or 3-pack blind bag.

PROPERTY PROFILE

“Shimmer and Shine has been a breakout hit for Nickelodeon in 2016, engaging girls, boys, and parents with imaginative stories that promote resilience and teamwork. We introduced our first line of consumer products last summer and the appetite continues to grow for toys, dress up, apparel, and more that bring this dynamic show off the screen. As Shimmer and Shine’s magical adventures continue in season two, we’re excited to see more growth across all categories in 2017."

—Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon

Meet the Characters Shimmer is a sweet, bright, and cheerful genie. She is an eternally optimistic dreamer, which leads to lots of giggly and funny moments during each adventure. Shimmer is having the time of her life, and wherever she goes, her pet gibbon monkey, Tala, is by her side.

Shine is sassy and confident. Even though they’re twins, Shine comes across as an older sister (only by a minute) to Shimmer. She is spunky, bold, and witty, with an energy that can’t be tied down. There’s one thing that makes Shine melt—animals—especially her pet Bengal tiger cub, Nahal.

Leah is warm, caring, and thrilled to have two secret genies as her best friends. She’s straightforward, honest, and the most grounded of the trio. Her natural instinct is to be calm and to think things through before she acts, so having Shimmer and Shine as genies keeps her on her toes.

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Shimmer and Shine Facts

ª The series features a social-emotional curriculum highlighting the importance of teamwork, resilience, and overcoming obstacles. Shimmer and Shine currently ranks as the No. 1 preschool show in its timeslot across all TV, and season two of the series is posting double-digit gains over the first season. ª Shimmer and Shine has been picked up for a third season. ª Kellie Pickler, star of CMT’s I Love Kellie Pickler, has an upcoming guest voice appearance on the show. She plays Zora, an adventurous and free-spirited pirate genie, who explores the many magical islands of the world in her flying pirate ship. Pickler will also sing two original songs in the episode. ª Each episode takes nine months to make. ª Custom software was written to generate the genie sparkles that come off of Shimmer and Shine’s feet when they fly. Approximately 50 percent of every scene includes special effects. ª Using a mix of color, texture, and geometry switches, the artists on Shimmer and Shine have created more than 60 unique characters for season two. ª More than 2,500 individual storyboard panels were hand-drawn for the upcoming two-part season two finale. ª In an earlier version of the show, not only were the genies not sisters, but Shimmer’s name was Mia and Shine’s name was Jade.

PROPERTY PROFILE

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1. Kids can experience the magic of Shimmer and Shine with puzzles, from CARDINAL. The 24- and 48-piece puzzles feature Shimmer, Shine, Tala, and Nahal. Kids can make their own playing cards with Crayola Color Your Own Playing Cards. 2. The Shimmer and Shine Jewel Water Pack, from LITTLE KIDS INC., lets kids beat the summer heat in style. All kids need to do is fill the jewel pack, put it on, and adjust the straps to get ready. Then, they hold the genie bottle handle, take aim, and pump the blaster to unleash the water. The water pack holds 30 ounces of water and sprays up to 30 feet. 3.

The Shimmer and Shine Dress Up Trunk, from JUST PLAY, is filled with genie sparkle.

The storage trunk comes with 19 dress-up accessories, including a pair of play slippers, two bangles, 12 interchangeable jewels, two barrettes, and a decorative genie bottle storage container. Kids can spin the mystical arrow and use whichever jewel the spinner lands on to decorate their bangles. 4. Kids can take the Shimmer and Shine genies and pet friends on the go with soft plush toys from WICKED COOL TOYS. Each plush measures 6 to 7 inches tall. 5. With FISHER-PRICE’s Shimmer and Shine Magic Flying Carpet, kids can re-create the signature magic flying carpet moment from the TV series.

In Free Play Mode, lifting and tilting the carpet will activate more than 40 songs and phrases that correspond to the movements, and Shimmer and Shine will sway. In Magic Floating mode, the genies will float along the floor with a flying motion. The poseable dolls wear special golden-accented outfits and can sit or lie down on the carpet.

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WOWWEE

Elmoji (Coding with Elmo and friends Emojis), from WowWee, is the new coding robot pal that teaches kids basic programming skills using the language of visual emojis. Early readers and pre-readers can test their problem-solving skills and play games with this bot using the free app on a smartphone or tablet to control its actions. Elmoji also reacts to physical stimulation such as tilting and shaking, with dynamic sounds and thousands of animations on his LCD screen. Elmoji features Elmo and other Sesame Street characters.

Chippies are intelligent, affectionate robot puppies that are always aware and ready to play. These loyal robot pup companions act like real puppies and love to show affection. With playful sounds and animations, they can learn new tricks to keep kids entertained.

Fingerlings Baby Monkeys love hanging onto kids’ fingers and know when they’re being touched, spoken to, and hung upside down. These primate pets come to life with more than 50 animations to let kids know how they are feeling. These sometimes silly critters have realistic monkey sounds, blinking eyes, turning heads, hands that grip, and a curly hanging tail.

Kids can swing them, pet them, kiss them, and rock them to sleep.

Fingerlings are available in six different colors and names.

LEGO

Vernie the Robot

Lego Boost, from Lego, is a building and coding set that lets kids add sound, movement, and personality to their Lego creations. The creations are powered by a Move Hub, a Lego stud-covered brick on which kids can add Lego elements, motors, and a sensor that combines color and distance detection. Kids can build five diverse models: Vernie the Robot, Frankie the Cat, the Guitar 4000, the Multi-Tool Rover 4 (M.T.R.4), and the Autobuilder. Each build is designed to give kids the basic skills to express their creativity and personalize whatever they make.

Chippies

TILT

Tilt, a smart home textiles company that creates interactive experiences through the integration of technology, will launch its first brand, SpinTales.

This line includes the SpinTales Enchanted Duvet and the SpinTales Jungle Rug. Designed for kids ages 3 and up, SpinTales offers an interactive experience for kids and parents, with a focus on multi-dimensional storytelling, educational activities, augmented reality, and user experiences that kids love. Kids can join Little Red, Three Pigs, or Jack from Magic Beans in a series of adventures, or explore the jungle with Milo and friends.

SpinTales Jungle Rug

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TOY FAIR 2017

PLAY VISIONS

Play Visions will launch XTREM Bots, a new line of smart robots. Standing at 10 inches tall, the Smart Bot has more than 20 electronic facial expressions and 50 programmable actions. Kids can control the robot with simple hand signals and listen to its robotic sounds.

At 14 inches tall, the Trooperbot can react to kids’ commands from 15 to 20 feet away thanks to its infrared technology. Kids can program the robot to perform 50 different actions. The Bot also makes robotic sounds, facial expressions, moves its arms, and shoots foam darts.

Both XTREM Bots are designed for kids ages 5 and up.

Trooperbot

SPIN MASTER

Spin Master adds the Connect Mission Drone to its Air Hogs collection. Air Hogs Connect Mission Drone is a quadcopter that gives kids an augmented reality experience combined with 3-D gaming.

Made for kids ages 10 and up, users control the drone to complete virtual missions and weekly challenges, fighting friends for a place on the leaderboard.

Using smart devices, players can battle, smash, and race real or virtual competitors with the Air Hogs AR Nitro Boost Rival Edition.

Players can take on missions and challenge friends in an augmented reality world with six different games and worlds. Even more augmented reality missions and worlds are available with the Air Hogs Nitro Boost Car. Using a smart device, users can battle, smash, and race against competitors with the performance car. Both items are for kids ages 8 and up.

The Air Hogs GPS Video Drone, made for kids ages 10 and up, records video in HD to capture in-flight adventures. The drone includes follow-me and go-home features and position lock, and kids can share their HD content with friends using the Air Hogs GPS Video Drone app.

The Magnicam Go is an advanced camera that captures images and video at up to 80 times magnification. Designed for kids ages 6 and up, the camera features STEM materials in-package and in-app, high-resolution images for crystal clear discoveries, LED lights to brighten any expedition, and a flexible arm for hard to reach places.

Meccano Mivo Robot joins Spin Master’s Meccano line. The most advanced Meccano robot to date, the Mivo Robot draws on advanced robotics technology to combine artificial intelligence learning and customizable programming to create a one-of-a-kind personal assistant. Infrared Navigation and customizable apps bring Mivo to life with almost limitless potential for personalization and interactivity. Mivo also includes a built-in gaming platform.

Kids can build MeccaSpider and then control it with an app. MeccaSpider also has an interactive personality and built-in games.

Both Meccano products are for kids ages 10 and up.

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PRIMO TOYS

Cubetto, from Primo Toys, is a screenless coding toy designed for kids ages 3 and up, powered by a coding language made up of colorful blocks. The play set comes with a wooden robot named Cubetto, a physical programming console, a set of expandable coding blocks, a world map, and an illustrated activity book. Kids can move the blocks in different patterns on the control panel to create sequences of instructions that program the robot’s movement. In the process, they develop an early understanding of how coding works in a very age-appropriate way.

KD INTERACTIVE

KD Interactive, a division of KD Group, introduces Kurio Watch 2.0, which offers interchangeable wrist bands, including color-changing bands; the ability to customize the watch screen with photos; an expanded selection of fun photo filters and frames; an included screen protector, and more.

The Aura is a gesture-controlled drone that uses Gesturebotics technology powered by LocoRobo.

The robot is controlled by hand motion inside a wearable glove controller and can roll, climb walls, and fly around the room. A Kurio Watch 2.0 rolling cage protects the robot from crashing.

KD Interactive also unveils Kurio Next, an updated model of its 7-inch Android kids’ tablet. Kurio Next comes pre-loaded with apps and games, including Disney Learning apps and new apps that introduce kids to STEM and coding concepts. It also features “Surprise-a-Week” educational apps, e-books, or videos delivered to the device every week for a full year. A new anti-shock bumper protects the device and also makes it spillproof. Kurio Next includes a free lifetime subscription to KD’s proprietary Kurio Genius internet filtering system, which allows kids to safely search the web.

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PIXL TOYS

Pixlplay, from Pixl Toys, turns a smartphone into a kids’ camera. Designed for ages 3 and up, Pixlplay is inspired by the classic 35 mm camera design and protects smartphones to allow kids to get creative behind the lens. Pixlplay has a built-in screen protector, an adjustable clamp, a wrist strap, and a rubber grip to make it feel like kids are using a professional camera. There is a working shutter button that plugs into the headphone jack and a focus lens and film advance knob with clicking sounds. Pixlplay works with the camera app included in smartphones and is compatible with most standard-sized Apple and Android phones.

SUNNY DAYS ENTERTAINMENT

Cupcake Surprise dolls, from Sunny Days Entertainment, are two-in-one princesses that feature sweet scents. The princess dolls each don a sparkly gown and a decorative bonnet, which transform into a sugary treat with a flip. Designed for kids ages 3 and up, Cupcake Surprise dolls come in 12 styles and six scents for kids to collect. Each doll also comes with a hairbrush.

BEVERLY HILLS TEDDY BEAR CO.

WICKED COOL TOYS

This fall, Wicked Cool Toys expands its Cabbage Patch Kids line with the 9-inch Forest Friends Cuties, featuring the iconic dolls dressed in animal-themed costumes. The line includes Archer Owl, Ruby Fox, Perry Turtle, Honey Bunny, Rusty Raccoon, and Sage Deer.

Designed for kids ages 18 months and up, each Cutie has its own name, is numbered for collectibility, and features a snuggly onesie and a hood.

This year, Piper McKenzie the Equestrian and Tristan Marie the Ice Skater will join Zoe Sky, Eden Joelle, Sophia Lorraine, and Violet Anne in the 18-inch Big Kids collection. Designed for kids ages 6 and up, each Big Kid is an extremely limited edition and will be retired after a short production run.

The Cabbage Patch Kids Playtime at BabyLand Babies celebrate BabyLand General Hospital, the birthplace of the Cabbage Patch Kids. Designed for kids ages 18 months and up, these new Playtime at BabyLand Babies introduce little ones to their first one-of-a-kind Cabbage Patch Kid. Each 12.5-inch baby includes five baby fashions, a personalized birth certificate, adoption papers, and a pacifier or rattle.

With the Cabbage Patch Kids Drink ‘n Wet Newborn, kids can add water to the included bottle, feed their baby, change her diaper, then do it all again. Designed for kids ages 2 and up, there are five new fashions to choose from and each newborn comes with its own bottle.

Übals, from Beverly Hills Teddy Bear Co., are collectible creatures that zoom around. Designed for kids ages 5 and up, series one features 24 different Übals.

Squooshies are soft and squishy plush characters that are available in 4 or 8.5 inches. Designed for kids ages 3 and up, Squooshies come in a variety of different characters to collect.

Beverly Hills Teddy Bear Co. will also expand the Surprizamals line with series two and three, which include sea-themed characters.

Kids can pop open the Suprizaballs to reveal their hidden plush character. There are more than 40 characters to collect.

Squooshies

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CUDDLE BARN

Preston the Storytelling Pig, from Cuddle Barn, recites the full story of The Three Little Pigs while his head sways and his mouth moves. The plush also comes with four finger puppet pals representing the big bad wolf and the three little pigs. Preston comes packaged in a colorful scenic box with illustrated windows and doors, which are perforated and can be punched out to double as a stage so kids can act out the story with finger puppets.

Dalton the Storytelling Dragon recites five classic fairytales: Hansel and Gretel, Jack and the Beanstalk, Rapunzel, The Ugly Duckling, and Sleeping Beauty. The plush book features soft lights that change color as he recites the stories. The dragon’s feet have pause and play buttons that let kids pause or skip to the next story. Each story ends with a critical thinking question from Dalton, and the back of Dalton’s book lists the fairytales in their order.

Pirate Pete is a colorful one-eyed bulldog that sings and dances to “Yo-ho-ho and a Bottle of Rum.” Dalton the Storytelling Dragon

AURORA WORLD

Minty Macaron

WHIFFER SNIFFERS

Whiffer Sniffers will introduce Series 4 of its collectible scented plush line.

Kids can collect the new series of characters and add them to their collection of Whiffer Sniffers Scented Backpack Clips, Super Sniffers, and Scratch ‘n Sniff Stickers. Each character has its own unique scent and quirky personality.

The first wave of Series 4 characters includes: Sour Saul, Izzy Sodalicious, Howie Rolls, Maci Macaron, Jay Bea, and Gold Bag—Minty Macaron. The second wave includes Sonny Shine, May B Minty, Phil O’ Jelly, Mikey Milkshake, and Gold Bag—Bitsy B Shakin’.

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This year marks the 10th anniversary of YooHoo & Friends, and Aurora World will introduce 5-inch Barnyard and Jungle YooHoo & Friends, including animals such as a cow, a lamb, a snake, a chameleon, a crocodile, a scorpion, and more. Designed for kids of all ages, this collection will be available early this year.

Tokidoki is the newest licensed property for Aurora World. The Unicorno line includes 8.5-inch plush characters such as Cleo, Zamba, Bowie, and Pixie, each with its signature design. The Donutella line introduces three products, each in its original design. The lines will be available in the spring.

Rolly Pets are plump, 5-inch plush. Aurora adds new designs to the line this year, including a tiger, an elephant, a giraffe, a panda, and a cow. Rolly Pets are designed for kids of all ages.

Aurora introduced its Gnomlins line last year, and returns with six new styles this year that are more colorful, flashy, and non-traditional, with designs such as the Arg Gnomlin pirate and a beach-loving Chillin Gnomlin.

Designed for kids ages 2 and up, 12 new styles will join the Sea Sparkles line, featuring a wide variety of colors and pattern combinations, including an assortment of new whale and seahorse designs.

New Sea Sparkles, Rolly Pets, and Gnomlins will be available early this year.

Rolly Pets

TOY FAIR 2017

FOLKMANIS

Folkmanis introduces four classic, heirloom-quality Disney Character Puppets. Disney fans can animate and create puppetry magic with Mickey Mouse, Minnie Mouse, Donald Duck, and Pluto. With the added play value of a puppet, kids and adults alike can reminisce and re-create scenes from vintage cartoons.

JAKKS PACIFIC

Cuppatinis, from Jakks Pacific, are 3.5-inch dolls that transform into teacups with a quick flip of their skirts. The first assortment features six dolls: Cha Cha Chai, Carmela la Crème, Rose Hippensip, Mocha Lisa, Lola Vander, and Jasmint. Available in the spring exclusively at Walmart, each doll also includes a mini teacup. The second assortment is set for release in the fall and will include six dolls, each with a two-piece parasol.

The Cuppatinis Spinning Tea Party Playset is shaped like a teapot. The included Jasmint doll can glide and twirl down the staircase, spin around on one of the three spinning floor areas, or head to the kitchen stove to make a cup of tea.

Series 2 Gift ‘ems dolls feature new countries, cities, and themes to choose from. Each doll is packaged inside a gift box to surprise kids with a friend from different cities around the world. Each Gift ‘ems doll is marked on a rarity scale as common, rare, ultra rare, special edition, and limited edition. Series 2 is available in single blind packs or three-pack assortments.

Kids can pretend to scoot their favorite Gift ‘ems dolls around town to explore in the Gift ‘ems Scooter, which includes exclusive Gift ‘ems boy and girl dolls, and can seat up to three dolls. The Gift ‘ems Speedboat floats in the water, includes an exclusive boy doll, and can seat up to eight Gift ‘ems. The Gift ‘ems Sports Car seats up to four Gift ‘ems and a gift box, and includes an exclusive boy doll and gift box.

The Gift ’ems Beach Playset holds water and the jet ski really floats. The play set comes with a surfboard, a jet ski, a beach ball, two lounge chairs, a palm tree, a lifeguard stand, an exclusive Gift ‘ems boy lifeguard doll, and a gift box. The play set folds up to neatly store all of the accessories.

There are six new Gift ‘ems Girls and Pets from six different countries. Each Gift ‘ems doll comes with a regular Pet or a fun colored Pet. The sets include a Gift ‘ems doll, a gift box, a pet, and a pet crate.

The Gift ‘ems Private Jet seats up to nine Gift ‘ems dolls and a gift box. The jet opens up, revealing swivel chairs, a dance floor, a snack bar, and a lounge area. The set includes an exclusive Gift ‘ems boy pilot doll and gift box and two suitcases. Gift ‘ems dolls and play sets are designed for kids ages 4 and up.

Cuppatinis

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ALPHA GROUP U.S.

Alpha Group U.S. will unveil a full line of fashion dolls and play sets based on Regal Academy, an original animated TV show created by Rainbow that airs on Nickelodeon. A collaboration between Rainbow and master toy licensee of North America Alpha, the toy line is set to launch this summer. The storyline follows Rose Cinderella, the granddaughter of Cinderella, as she enters the Regal Academy where she embarks on magical adventures with her classmates who also have fairytale heritage and belong to the school’s founding families. Designed for kids ages 5 and up, the toy line incorporates the show’s colorful and magical elements and includes 14 SKUs across seven assortments.

LOTTIE DOLLS

Arklu, the company behind Lottie Dolls, introduces a new assortment of dolls to its collection. Forest Friend Lottie Doll is a 7-inch doll designed for kids ages 3 and up. From the Lottie, Finn and Friends collection, Forest Friend Lottie’s bedtime story inspires her to learn more about the magical fairies that live in the woods and forests. Lottie is dressed in a green and lilac costume with a velvet-style bodice and petal tutu skirt. The doll wears a bow hairband and gold ballet flats.

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GUND

Gund presents Stormy the Cat, the little sister and soft sidekick to internet sensation Pusheen. This 6.5-inch cat features luxurious plush that is soft to the touch, with a unique and eye-catching look.

My Magical Sound & Lights Unicorn is a 17-inch animated plush featuring light-up wings and magical sparkling sounds when kids pet its back. The plush has a rainbow mane and My Magical Sound tail and sparkly accents on the & Lights Unicorn harness, horn, and wings to complete its magical look.

Some of the DC Universe’s most powerful superheroes are now available as DC Comics Night Lights. Available in Batman and Superman, these 8-inch night-lights protect against ghosts, ghouls, and anything else that goes bump in the night. These plush pals glow softly from within and turn off automatically after 30 minutes.

The Teach Me Curious George Fisherman plush features George’s signature fishing hat and a functional vest that helps kids practice buttoning buttons, tying laces, and snapping snaps.

TOY FAIR 2017

PAMSON

Pamson Pacific Enterprises launches its new You Are A Princess doll line, featuring 10 unique princesses, each with its own fairytale adventure that is left up to kids’ imaginations to create. Each doll comes with a read-along activity book and a patented self-balancing play stand. Kids can name their own princesses and create their own fairytales. The 11.5inch dolls are designed for kids ages 3 and up.

SOPHIA’S

Sophia’s introduces the Happy Birthday Play Set, designed for 18-inch dolls. The set features a Happy Birthday banner, four decorated play food items, spoons, and colorful napkins. With a multi-tiered birthday cake, banana split sundae treats, and more, kids can throw a party for their dolls or plush friends. The set is designed for kids ages 5 and up.

ADORA

Adora, a division of Charisma Brands LLC, will introduce the TravelTime Fairy Play Set. Designed for kids ages 3 and up, the play set includes a travel trailer with an open and close door, a pass-through window, and a zipper closure. When kids unzip the travel trailer, it will unveil the interior room, which features a 5.5-inch Plush Fairy doll and two removable wheels that become a seat.

Designed for ages 3 and up, Zippity Hug ‘n Hide is a collection of ultra-soft plush friends. Giselle the Giraffe features a lemon yellow body with a white belly. She has embroidered lavender eyes that match her lavender ossicones. Celeste the Unicorn features a light blue body with pink ears. Her embroidered lavender eyes match her purple yarn mane. Whispurr the Cat has a lavender body with a white snout and pink nose. Her embroidered blue eyes complement her purple ears. All three dolls have magnetic hands to hold either their own hands together, or the hands of other Zippity dolls. Additionally, the hidden zipper on the side of the doll’s belly opens up to reveal a secret pocket.

Adora Softies are a collection of 11-inch brightly colored plush. Sunny is a fun-loving friend who always looks on the bright side. The doll’s yellow hair includes embroidered details to match her lavender dress. Blossom wears a petal skirt and loves all things fresh and floral.

She has pink hair with embroidered accents to match her multi-colored skirt. Fawn rescues any animal in need and loves to cuddle. Her lavender hair features detailed embroidery and flowers to match her floral dress.

Designed for kids ages 3 and up, Adora adds new Adora Accessories to its line. The Zig Zag Feeding Seat and Zig Zag Medium Shade Umbrella Stoller each hold up to a 20-inch doll. The Zig Zag Diaper Bag has an elephant applique on the flap of the bag and comes with two diapers and a changing mat. The stroller folds easily for travel. The Deluxe Travel Case is new to the collection.

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Adora Softies Blossom

TOY FAIR 2017

TPF TOYS

TPF Toys expands its line of Peppy Pups, kid-powered plush puppies that walk, jump, and prance like real dogs, with Peppy Pets. Five new playmates join the pack, including a Dalmatian, a pug, a bulldog, a unicorn, and a dinosaur.

Designed for kids ages 4 and up, the plush pals with ultra soft fur feature a patented skeletal structure that emulates lifelike movements and require no batteries. Brimming with personality, each pet runs, jumps, wiggles, and waggles while being walked on its accompanying leash. The new Dalmatian Peppy Pet will be available this spring, while the others arrive at retail this fall.

Dalmation Peppy Pet

DOUGLAS CO.

Douglas Co. celebrated its 60th anniversary last year and introduces Princess Mermaids with brushable hair. The 15-inch Aqua Mermaid Ciara has a textured tail with translucent blue organza fins. She wears a ruffle at her mid-section with an aqua bikini top. The doll’s hair features shades of aqua and blonde, and she wears a seashell crown with jewels. The doll also comes with a brush. The 14-inch Ciara wears the same attire, but sports a silver crown. The smaller doll wears her hair in a ponytail on both sides tied with ribbons. Ciara has bright eyes with a hint of green.

The 15-inch Pink Mermaid Serena features shades of pink, salmon, and lavender. Her tail is an iridescent metallic with a scale texture. Serena has a pink organza tail fin and a ruffle trimmed in magenta metallic cording at her waist. The doll wears a pink bikini top and an embroidered pearl necklace. Her hair is pink with hints of lavender, and she wears a shell crown with purple gems. The 14-inch version of the doll sports the same look, but she wears her hair in two ponytails on both sides tied back with pink ribbons. The smaller doll also wears a silver crown.

Seahorses Calla and Nina measure 11.5 inches long and also have brushable hair. Calla has the same pink coloring as Serena, and Nina has the same textured Golden Princess aquamarine look as Ciara. Designed for kids ages 3 and up, the Douglas Mermaid Unicorn Collection is expected to hit store shelves this March.

Douglas also adds six new brushable Princess Horses this year. Designed for ages kids ages 3 and up, each horse comes with a brush. The 12-inch-long Golden Princess Unicorn has white fur with gold hooves, a gold horn, and a mane featuring threads of gold.

Aria Princess Unicorn is 12 inches long and features white hooves and a silver unicorn horn. Her long tail and mane are white with pink accents.

The 12-inch Violet Princess Horse features a lavender tie-dye coat of fur with white hooves. Her tail and braided mane are shades of pink, purple, and white with thin purple ribbons that run throughout.

The 10-inch Jules Princess Horse is all white with tan hooves. Her mane and tail are white with shades of pink, green, and lavender.

Talia Princess Horse and Tess Princess Horse are 10 inches long. Talia is golden with tones of brown and caramel. Her mane and tail sport both shades. Tess comes in pink and has white hooves with silver. Her tail and mane are pink and white. The new line of Princess Horses is expected to hit store shelves this March.

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SPIN MASTER

Luvabella, from Spin Master, is a lifelike baby doll that responds with attention—just like a real baby. Kids can feed the doll with her spoon, give her a bottle to help her fall asleep, and soothe her when she is upset. They can also play games with her using her interactive teething ring and by tickling her tummy and toes. The more playful interaction Luvabella receives, the more she learns. The doll is made for kids ages 4 and up.

SMARTZONE

This year, SmartZone’s Kenya doll brand celebrates its 25th anniversary. The Kenya brand will feature a new line of Gold-NGlitzy dolls.

The Kenya doll also joins the I Can Do It team, featuring basketball star Aerial Powers. Encouraging kids to aspire to be a gymnast, prima ballerina, basketball star, soccer player, cheerleader, and tennis player, each doll comes with its own play environment for kids to play along with their dolls.

The Kenya doll line also includes Kenya’s baby sister Keyara, a 12-inch doll with rooted natural curly hair; the Original Beautiful Hair Styling Kenya, a 13-inch doll that comes with lotion to make her curly hair straight; and her Latina best friend Korina, who features the same hair play as all Kenya dolls.

HASBRO

Hasbro’s Baby Alive Magical Scoops Baby doll comes with a magical ice cream cone that reveals a treat for the doll to enjoy. When kids pretend to feed the doll and press the cone against her mouth, it looks like she bites the ice cream.

Kids can shake the pretend sprinkle shaker over the ice cream for a fun topping, and then press the scoop against the cone to reveal the ice cream again. The doll has rooted hair and comes with a removable outfit, a scoop, a cone, a bib, and a comb.

With the Baby Alive Face Paint Fairy Doll, kids can fill up the wand with cold water and drag it across the doll’s face like a paint brush to reveal a fairy design that looks like face paint. Wiping her face with a warm hand will make the design disappear. Kids can pretend to feed the doll with the included bottle, and change her diaper afterwards when she wets. The doll features a whimsical dress and detachable fairy wings for dress-up play.

Kami, My Poopin’ Kitty Pet is the follow-up to Pax, My Poopin’ Pup in the FurReal Friends line. Kids can pretend that the pet is hungry as they feed her treats and take her for a walk. When they pull back on the leash to make her sit, and then release, they will see what the pet has left behind.

FurReal Fuzz Pets feature expressive eyes and sounds that appear to bring their personalities to life. Kids can pet them to see how they respond with head motions and eye movements, while making sounds that are unique to each pet. Each pet comes with an accessory that kids can play with alongside their new pet pal. The line includes Fabulous Kitty, Playful Goldie, and So Shy Bunny.

FurReal Fuzz Pets Playful Goldie

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TOY FAIR 2017

JC TOYS

JC Toys’ Berenguer Boutique line features 15-inch soft body dolls with vinyl limbs and eyes that open and close. Each doll is dressed in a one-piece outfit.

New for this year, a blue version of the popular Pink Boutique gift set is available. The set includes a Boutique Soft Body doll and accessories such as a realistic bottle, a pacifier, a rattle, feeding accessories, and an extra outfit.

Blue Boutique gift set

FUN2PLAY TOYS

Fun2Play Toys expands its Emoji-inspired line, Emojiez, with Poonicorn Plush, a plush available in multiple colors and in 3-, 6-, and 14-inch sizes. The plush doll is designed for kids ages 4 and up.

SNAPTOYS

As master toy licensee for The Jim Henson Co.’s Word Party, a Netflix original series for preschoolers, Snaptoys will launch a range of toys based on the show this spring. Now in its second season, Word Party is a vocabulary building show that follows four baby animals, Bailey the Elephant, Franny the Cheetah, Kip the Wallaby, and Lulu the Panda, as they sing, dance, and play. The show invites young viewers to help teach the baby animals new words, practice these new words themselves, and celebrate these achievements with a “Word Party!”

Pajammies is a line of 12-inch plush dolls, each with stylish hair and a matching comb, trendy animal-themed onesies, and removable hoods. The plush dolls come with accessories designed for the ultimate sleepover, including hair clips, mini plush, sleeping bags, backpacks, pop-up tents, and the ultimate Super Slumber Party Set. The dolls are made for kids ages 3 and up.

GlitterShine Dragons are shimmery friends that feature stylish hair, sparkly fabrics, and themed wings. The line features six 10-inch plush dragons, including Glitter Fay, Sea Sparkle, Twinkle Luck, Shimmer Snow, Glimmer Flora, and Rainbow Glow. The line is designed for kids ages 3 and up.

The Thunder Stompers line expands with 12-inch Gruff the Gorilla and 22-inch versions of Gruff, Slash, and Smash. Thunder Stompers are ferocious yet cuddly plush dinosaurs with signature feet. They feature roars and thundering stomping sounds, and are made for kids ages 2 and up.

Snaptoys also showcases its Lil’ Butters flagship line of sassy collectible butterfly figurines, featuring two series with six figures in each. Each one features unique patterned wings and an emoji.

GlitterShine Dragons

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PLAYMONSTER

PlayMonster will showcase its new Wonder Crew Buddies, the toy line designed to empower boys to connect, nurture, and build empathy through friendship, imagination, and adventure. Wonder Crew fills a hole in the market by offering a toy that helps boys develop their emotional maturity, including compassion and kindness.

Combining the adventure of an action figure with the emotional connection of a stuffed animal, 15-inch Wonder Crew Buddies include Will, Marco, James, and Erik. Each comes dressed in superhero gear, complete with a matching mask and cape for kids to wear.

Wonder Crew also offers three Adventure Packs: Builder includes a construction outfit and hard hat for the buddy and a matching vest for kids; Explorer features a safari-themed outfit with a hat and a matching hat for the buddy; and Snuggler is a set of pajamas for the buddy and a blanket for kids. Each is sold separately.

TOMY

With the Pokémon My Friend Eevee, from TOMY, kids can tighten their bond with the fan-favorite Pokémon. Hug this feature plush Eevee to make its ears move and activate cute sounds. This plush is designed for kids ages 3 and up.

The Sonic Collector Large Plush is designed for kids ages 3 and up, and is based on Modern Sonic in the new video game. Fans can add this huggable plush to their Sonic collection.

Sonic Collector Large Plush

PILLOW PETS

Pillow Pets will introduce new Pillow Pets and Dream Lites featuring characters from the Nickelodeon animated series Shimmer and Shine and National Geographic’s Animal Jam. Shimmer and Shine Pillow Pets are folding plush that transition from a stuffed toy by day into a pillow for bedtime. Shimmer and Shine’s pet tiger Nahal and pet monkey Tala will be companion Dream Lites, which light up kids’ rooms with sparkly gem icons.

Each Dream Lite features a built-in 20-minute timer. Shimmer and Shine Pillow Pets and Dream Lites are designed for kids ages 3 and up.

Pillow Pets will also add characters from National Geographic’s online game Animal Jam to its line of Pillow Pets and Dream Lites. The Lynx, Rabbit, and Fox are the first in a series of Animal Jam plush to debut. Each Animal Jam Pillow Pet and Dream Lite also includes a special code that kids can use to purchase a Pillow Pet or Dream Lite for their den in the online game.

Shimmer and Shine Pillow Pets

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FACTORY ENTERTAINMENT

Factory Entertainment will debut Pawzplay, a line of collectible plush modeled after DC Universe characters. The line will launch in September and feature an assortment of puppies and kittens dressed as heroes and villains from the DC Universe. The puppies assortment includes Bruce (Batman) the Doberman, Clark (Superman) the Husky, Jack (Joker) the Jack Russel, and Victor (Cyborg) the Alsatian.

The kittens assortment includes Diana (Wonder Woman) the Persian, Harley (Harley Quinn) the Calico, Barbara (Batgirl) the Tabby, and Selina (Catwoman) the American shorthair. The 8-inch plush are designed for kids ages 3 and up.

SCENTCO

Smillows are scented pillows Smillow from Scentco. Each Smillow is guaranteed to hold its scent up to two years.

Kids can choose from 10 unique Smillows, each of which are shaped like its scent, such as pineapple, tangerine, kiwi, and s’mores.

Backpack Buddies are 4-inch scented stuffed animals that are attached to a key chain clip. There are six characters and each has a unique scent. The puppy smells like cupcakes, and the bunny smells like bubble gum. The scent comes from gourmet-scented beads mixed in with the soft filling inside each character.

Harley Calico

THE MANHATTAN TOY CO.

The Manhattan Toy Co.’s Baby Stella and Groovy Girl lines expand with new additions this year. The Wee Baby Stella Fruit Suits come in Strawberry, Pear, and Lemon outfits that fit over Wee Baby’s pajamas. Each baby keeps cozy in a colored cap with green leaves. Also new to the Baby Stella line is the Sweet Dreams Sleeper, an ice cream cone sleeper.

Baby Stella Outfit—Happy Little Cloud is a pair of striped pajama bottoms that feature a pretend drawstring waist, and a short-sleeved top with tiny red buttons and a smiling cloud. Baby Stella Outfit—My Treat is an ice cream cone-themed outfit. The sleeveless top has a pink neckline to match the pink-striped bottoms.

The Feeling Groovy line adds four new 13-inch dolls to its collection this year—Super Groovy Girl, Jessica, Velvet, and Rose. Super Groovy Girl features a cape and a gold belt and boots. Jessica loves the outdoors and features a braid tucked under her cap. Velvet is dressed in an equestrian outfit with black boots and a velvet jacket collar. Rose is styled in pink with rose accents.

Feeling Groovy Super Groovy Girl

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JAY@PLAY

FlipAZoo plush, from Jay@Play, are two buddies in one. Each FlipAZoo features two fluffy characters that flip back and forth and doubles as a soft pillow. The collection features a variety of characters, colors, and sizes that are can be used at home or on-the-go.

MATTEL

Mattel introduces Barbie Dreamtopia Bubbletastic Fairy Dolls with bubble-making wings. When kids pour the included bubble solution into the butterfly-shaped tray, dip the doll’s wings into the solution, and pull the yellow bow on her belt, the fan connected to the doll’s wings spins to make bubbles.

With the Barbie Newborn Pups Doll & Pets Assortment, kids can help Barbie bring new puppies into the world. The included mommy dog is ready to give birth, and with the press of a button, three puppies will come out. Icy water will open the puppies’ eyes and display a colored heart to reveal whether it’s a girl or a boy.

The Barbie Camper and Doll Assortment transforms from a camping RV to a glamping play set with room for Barbie and all of her sisters to sleep. Kids can press the button at the top of the vehicle to activate the magical pop-out feature that expands the set to more than 2 feet long. The side also opens to reveal a pool with a water slide; a bathroom fills the back of the camper with a toilet, a sink, and a shower with a curtain; two hammocks add sleeping space in the middle; and the front cab seats come out for a fun dining experience on the camper floor. These Barbie items are designed for kids ages 3 and up.

The Monster High line expands with Monster Sibling Packs, which include a favorite Monster High character with one or two siblings. Each doll wears a fashion that showcases his or her personality and an activity, such as swimsuits for the daughters of a sea monster and pajamas for the children of a werewolf. All Monster High dolls are designed for kids ages 6 and up.

Mattel’s new line of Enchantimals includes the Enchantimals Doll and Animal Friend Assortment.

Enchantimals are a group of girls who are part-girl and part-animal, share a special bond with their animal best friends, and look like them. Enchantimals dolls and animal friends include a bunny, a fox, a skunk, a peacock, a koala, and a sheep. Each of the 6-inch dolls wears a colorful outfit with bright colors, floral prints, and furry touches. The dolls also feature brightly colored hair, animal facial features, and unique accents such as feather-inspired wings for the peacock doll, a black-and-whitestriped fur tail for the skunk doll, and fox ears for the fox doll. Enchantimals are designed for kids ages 3 and up.

New to the DC Super Hero Girls line of action dolls is Supergirl X-Ray Vision and Locker. Kids can play out the x-ray vision of Supergirl with a locker accessory that highlights her super power. When the action doll comes near she can peek inside without opening the doors. Inspired by key DC Super Hero Girls entertainment to be released this fall, the set also includes two small accessories to place inside the lockers. Four locker doors each open and close for access to storage space, and when the mechanism is activated, the two upper doors light up to reveal the secrets inside.

Armed with her sleek blaster, Blaster Action Batgirl comes with three different projectiles and a target. The doll is dressed in her signature colors, purple and black, with a yellow batshaped symbol on her chest, yellow boots, and yellow arm cuffs. Her accessories include a yellow utility belt, black bat-shaped wings, mask-inspired glasses, and a headband with batshaped ears. All DC Super Hero Girl dolls are made for kids ages 6 and up.

Enchantimals

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BEARS FOR HUMANITY

Bears for Humanity’s Animal Pals plush are available in 14 different styles. Made from the same organic materials as the company’s plush Teddy bears, the line includes a shark, a dog, a giraffe, a dinosaur, a monkey, a penguin, an elephant, a lion, a cat, an eagle, a patriotic-themed eagle, a panda, a turtle, and a tiger.

THE WISH FACTORY

Kawaii Cubes, from The Wish Factory, are stackable plush cubes that come in three different sizes: small 2-inch, medium 4-inch, or large 8-inch cubes.

The Kawaii Cubes include the Blue, Red, Yellow, Pink, and Black Power Rangers, as well as Beast Boy, Starfire, Robin, and Raven from Teen Titans.

Teen Titans Kawaii Cubes

HUNTER PRODUCTS

Shibajuku Girls, from Hunter Products, are trendy fashion dolls inspired by Japanese culture, Harajuku style, and some of Japan’s most fashion-forward districts. Shibajuku Girls dolls have soft, delicate details and innocent features, with a unique design and creative edge. The dolls feature vibrant hair colors, wear funky, on-trend outfits, and come styled with quirky hair accessories. Each doll has its own style from head to toe, including matching accessories that kids can wear to rock the Shibajuku look, too. They have fully poseable bodies and stand 13 inches tall. Their glass eyes, which are surrounded by full and luscious eyelashes, make them look more realistic than a typical doll.

Suitable for kids ages 3 and up, the first wave of dolls includes Shizuka, Koe, Yoko, Suki, and Namika. Wave 2 includes some of the dolls featured in Wave 1, but with all new looks.

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SKWRL

Fuzzy Flyers, from SKWRL, are smart, interactive toys that encourage kids to get active and play with each other.

Designed for kids ages 3 and up, the plush pals have integrated sensors that recognize movement and respond to actions like a hit, a shake, a toss, or a catch with clever sayings.

There are three characters: Chirpie the bird, Coco the dog, and Kiki the Monkey, each of which say 40 phrases. Kids can play unique games with each character.

HABA

New to the HABA doll collection, Liese has soft chenille hair that she wears in pigtails. Liese sports a dress with pink tights and shoes, which are all removable. The machine-washable doll is available in 12- or 13.75-inch styles and is compatible with all HABA doll clothing for dolls of the same size.

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WILD REPUBLIC

Sassy Scents, from Wild Republic, are fruitscented stuffed animals. The Sassy Scents feature large, glitter-rimmed eyes and colors that match their fruity scents, such as Strawberry Elephant and Grape Penguin.

Wild Republic also has Huggers that spread their arms for kids to hug. When kids squeeze the Huggers’ bellies, the stuffed animal’s long plush arms wrap around and give kids a hug.

Sassy Scent Penguin

THE GOLDBERGER CO.

The Kewpie Baby, from The Goldberger Co., is a 14-inch softbody baby doll that features the distinctive Kewpie facial expressions and hairstyle. It is made for kids ages 18 months and up.

There is also an 8-inch, all-vinyl version of the doll, designed for kids ages 3 and up. Each doll is poseable and is dressed in removable themed outfits.

TOY FAIR 2017

PLAYMONSTER

PlayMonster will grow its STEM line with Roominate Alice’s Mansion. This is the largest of the new Roominate sets, with more unique building pieces and more modern-looking dolls. With this set, kids can build up the home however they want, then decorate it and play using the accessory pieces and dolls. Using the motors, kids can design real-working aspects, such as an opening garage door, a moving elevator, a rotating pool, and a spinning fan. With more than 200 pieces, Alice’s Mansion is designed for kids ages 8 and up.

TECH 4 KIDS

The Gemmies Sparkle Loom, from Tech 4 Kids, is a new craft activity that allows kids to construct 3-D objects and wearables out of TPR bands and crystals using a loom. Designed for kids ages 6 and up, this activity kit lets kids make vibrant and unique accessories to wear and crystal creations to showcase. The Gemmies Sparkle Loom will be available this spring.

KAHOOTZ

Kahootz brings back LatchKits Craft Kits, the classic latch hook activity set.

Kids can loop, hook, and pull pre-cut pieces of yarn to create a soft and fuzzy design that’s ready to hang on their wall or use as a mini rug. The sturdy canvas features fabric-lined edges and hanging loops. LatchKits are for kids ages 6 and up.

Popoids is the latest addition to Kahootz Toys’ Romper Room line. Kids can bend and build anything they can imagine using the bendable, popable pieces.

Designed for kids ages 3 and up, the colorful tubes and connectors can pop toLatchKits Craft Kits gether and then stretch and squish.

Kids ages 4 and up can create unique characters with Rotodraw, a dial-a-doodle drawing toy. When kids insert a Rotodraw Doodle Disc into the drawing tablet, they can then trace in the lines and turn the crank until their drawing is complete. The set includes design paper, sticker sheets, and card sheets for fun character creations.

The Fashion Plates line expands with two new expansion plate sets. With the Fashion Plates Campus and Fashion Plates Weekend expansion sets, kids can design smart school styles or chic casual classics with 10 new plates in each set. Each set also includes a refill rubbing crayon, an idea guide, and a storage tray. The expansion sets are designed for kids ages 6 and up.

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ALEX BRANDS

Alex Brands expands its line of do-it-yourself craft kits with the Alex Toys Happy Little Loom. This portable, handheld loom lets kids weave in multiple widths to make multiple projects, such as a belt, a bracelet, a scarf, a headband, a purse, or a phone case. The travel-friendly loom comes with multiple colors of soft yarn and beads for more sparkle.

Two new kits in the Knot-A collection allow kids to make trendy hats. The Knot-A-Unicorn Hat and Knot-A-Zebra Hat kits include pre-cut pieces of felt. Kids can easily make each hat by knotting and adding a few simple stitches.

Alex Spa Glitzy Locks will make kids’ hair sparkle by adding colorful metallic designs such as hearts, stars, and butterflies to their hair. A special tool adheres the sequin shapes to kids’ hair, and they remove easily with a comb.

Kids can make six colorful, scented bath bombs with Alex Spa DIY Bath Bombs. The two shaped molds make hypoallergenic bath bombs in heart or globe shapes, and the pre-colored packs of baking soda will create cool stripe effects.

The Shrinky Dinks 3D Heart Link Jewelry Kit combines classic Shrinky Dink play patterns with current trends in jewelry. Kids can custom color the pre-cut Shrinky Dinks sheets, bake them in the heart mold, and then link them together to make necklaces and bracelets. Kids can also add sticky gems to make them sparkle.

Happy Little Loom

PLAYMOBIL

Pharoah's Pyramid

Playmobil will release its Ghostbusters Firehouse at retail in May. The buildable play set features Spengler, Stantz, and Janine figures. Kids can go on ghost-hunting adventures in this multi-room set, featuring a lab, a library, and a garage. Accessories include a Ghost Containment Unit, detachable Proton Pack and Proton Laser, PKE meter, silicone slime splatters, and more. Based on the classic Ghostbusters film, the set is designed for kids ages 6 and up.

Playmobil will also introduce new sets based on DreamWorks’ How to Train Your Dragon franchise. The Hiccup & Toothless set features the iconic black dragon, which can shoot a blue fire dart from its mouth. Toothless also has illuminating back spikes and a saddle so Hiccup can ride with ease. The Astrid & Stormfly set includes a saddle, as well as a battle axe. Both How to Train Your Dragon sets are designed for kids ages 4 to 12.

Pharoah’s Pyramid features five chambers kids can use to hide precious treasures protected by tricky puzzles and sneaky traps. Discover the room filled with jewels and golden riches or climb the stairs to enter the tomb chamber complete with a mummy. Designed for kids ages 6 and up, the set also features a hidden booby trap, a revolving door, and more.

The Police Headquarters with Prison features a command center, a processing room, a jail cell, and a breakthrough wall that the bad guys can use to escape. The play set includes three figures, handcuffs, desks, chairs, cots, prisoner clothing, a sink, a toilet, an equipment locker, and more.

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CRA-Z-ART

Kids can design and create structures with the Mag Creator, from Cra-Z-Art. Made for kids ages 6 and up, the line features multiple play sets, including a 52-piece set that lets kids design a car with wheels and lights, and an 83-piece set that comes with an R/C controller to make part of the structure spin. The Mag Creator is an addition to Cra-Z-Art’s construction line, which includes Magrific and Magtastix.

The Shimmer ‘n Sparkle Super Spa Salon tub features a cascading waterfall, sparking lights, scented spa fizz, and bubbling water effects to bring the pedicure and spa experience home.

3-D Cra-Z-Gels lets kids paint, peel, and stick to create their own customized stickers using the included paints and template.

Once complete, the stickers can be placed on mirrors, lockers, windows, and more. The kits are designed for kids ages 6 and up.

WOBBLEWORKS

The 3Doodler 3-D printing pens, from WobbleWorks, are designed to be safe, compact, and easy to use. Designed for kids ages 8 and up, these pens let kids draw in the air and start creating in 3-D within minutes, whether freestyle 3-D sketching, tracing shapes from templates, or making larger architectural structures. The sets will be available this spring.

With the 3Doodler Start Robotics Pen Set, kids can create simple robots, vibrating robot walkers, and two-, four-, and six-legged walking or crawling robots. This set includes a special-edition 3Doodler Start 3D Printing Pen, a motor, a battery pack, a themed activity guide with more than 12 projects, themed DoodleBlocks, Doodle Sheets, and Eco-Plastic packs.

The 3Doodler Start Architecture Pen Set lets kids create their own miniature city and build iconic structures such as the Louvre, Tower of Pisa, Golden Gate Bridge, Colosseum, skyscrapers, and Space Needles, then illuminate them with the included Optical Wire.

This set also includes a special-edition 3Doodler Start 3D Printing Pen, a themed activity guide with more than 12 projects, themed DoodleMolds, Doodle Sheets, and Eco-Plastic packs.

Kids can get started in the world of product design with the 3Doodler Start Product Design Kit. Kids can design and personalize accessories, such as a watch, a clock, phone cases, a phone speaker amplifier, headphone wraps, wallets, luggage tags, key holders, coin organizers, and picture frames.

The 3Doodler Start DoodleBlock Kits feature simple templates for super doodles. Beginner and seasoned doodlers can make 3Doodler Start Robotics Pen Set unique creations using themed 3-D templates. New additions to the DoodleBlock Kit range for this spring include Bugs & Insects, Wild Birds, Wild Animals, Dinosaurs, and Under the Sea. Each kit comes with two packs of Eco-Plastic and two themed DoodleBlocks.

Older users can bring their art to life with the 3Doodler Create Pen Set. This versatile 3-D printing pen offers a range of more than 65 plastic colors in flexy, matte, gloss, clear, glow, and sparkle materials. This sophisticated pen is designed for hobbyists, tech-enthusiasts, and makers of all levels. New this spring are five new pen colors in a range of pastels, including Pearly White, Powder Blue, Rose Gold, Butterscotch, and a Hint of Lime.

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SAVVI

Designed for kids ages 4 and up, SAVVi’s Bath Time Color in Cling is a kid-powered bath time activity that comes in a variety of themes. Kids can stick the clings onto the bathtub surface, and use it as an art palette for creative fun. The set features six skin-safe and water-compatible crayons, a sponge for cleanup, and compressed washcloths that grow in the water.

Build-A-Saurus is a glue-free construction project that lets kids ages 6 and up craft and create their very own masterpiece.

Tat2Life are tattoos that come to life with movement and sound using augmented reality technology. Kids can use their smartphone or tablet camera to “see” a layer of digital information on top of their temporary tattoo.

The tattoos come in a variety of trendy designs, such as monster trucks, animals, and hot rods.

Suitable for kids ages 6 and up, PJ Party is a creative kit that includes sleeping masks and PJ Princess Tiaras for kids to wear and decorate themselves, and then doubles as a keepsake/party favor that kids can take home with them. The set features seven activities, including talent contests, truth or dare games, and pajama design contests with paper dolls.

MINDWARE

MindWare introduces Secret Pixx, a jewelry crafting kit that holds secret messages. Kids select a design to follow, or use the template sheets to create their own. The design then goes on the creation tray, and kids place the beads according to the color pattern. The Stretch Magic cord lets kids string the beads, and then tie it with the silicone clasp. Kids can stack the bracelets to reveal a secret message. Designed for kids ages 6 and up, the set includes more than 900 silicone beads in 14 different colors, six Stretch Magic jewelry cords, and more.

Designed for kids ages 5 and up, Conduct Dough Lights turns dough designs into works of art. Kids choose one of 16 design options, and then use the dough to complete the picture. Kids position custom-engineered LEDs onto the creations, then plug in the wires and watch as they light up.

Conduct Dough Lights includes three colors of conductive dough, one container of non-conductive dough, eight pattern cards, and more.

New to the Dig It Up! Dinosaurs line, Dig it Up! Big Bugs lets kids chisel 3-inch clay eggs to discover the prehistoric insect that lies inside. Designed for kids ages 4 and up, the set comes with 12 eggs, each of which contains a different bug. An excavation guide is also included to help young explorers identify and learn facts about their discoveries.

MindWare adds to its Science Academy Curious Science line with Science Academy: Gross Body Lab, an experiment kit that includes all the tools necessary to conduct six gross experiments. Made for kids ages 8 and up, kids can make soap eyeballs, brains, mucus, blood clots, and guts. The illustrated instruction booklet contains facts about how the body functions.

MindWare adds two new products to the Unbored collection. Unbored: Time Capsule is designed for kids ages 8 and up and includes everything they need to create a well-preserved time capsule, including vinyl pouches, cotton-lined boxes, a large cardboard tube, envelopes, stickers, and a date stamp with ink. The kit also has interview forms, a document to record a family tree, and a miniature scrapbook. Unbored: Carnival lets kids create carnivals at home, including a banner, a megaphone, games and activities, and pretend money. The instruction booklet provides all the information that kids need to know to make certain games, such as ring toss, beanbag toss, and more.

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PLAY VISIONS

REDWOOD VENTURES

RedwoodVentures introduces IDO3D Print Shop, a battery-operated device that provides a simple-function 3-D printing experience for kids. Kids ages 8 and up can create jewelry, vehicles, construction bricks, figurines, fashion accessories, and more.

Kids can also clone 3-D objects they already own. Without the need for complicated 3-D modeling software, the 3D Print Shop builds objects in minutes by using IDO3D’s 3-D technology and its new Formula 4D system. Each 3D Print Shop includes a 3D Print Shop machine, three assorted molds, red and blue 3-D printing ink cartridges, and two units of Formula 4D.

Liqui-Fuze, from Play Visions, lets kids build, create, and fuse building blocks with water. Designed for kids ages 5 and up, Liqui-Fuze pieces pull apart, so kids can use them over and over again. The line includes the Starter Set, Cars, and Playground kits.

Floof is a compound that looks like snow, feels like a marshmallow, and molds like clay. Play Visions adds new Floof play sets this year, including the Color Change Floof Bucket and Color Change Floof Ice Cream Dreams. Floof is designed for kids ages 3 and up.

Play Dirt turns muddy outdoor fun into neat indoor play. This artificial dirt compound lets kids create a personal garden, dig up treasure, or pick at fake bugs. New sets include Bugs in a Jar, Play Dirt Pig Pen, and the Play Dirt Monster Truck Rally, all of which are designed for kids ages 3 and up.

CRAYOLA

With Crayola’s Fashion Superstar, kids can bring their designs to life and create their own styles just like a world-famous fashion designer. Designed for kids ages 8 and up, this set lets kids create dresses, tops, and skirts—and mix and match however they like, building their own virtual closet. They can also enter fashion challenges to unlock new levels, get rewards, and share their designs with friends. The free app is compatible with iOS and Android devices.

Designed for kids ages 3 and up, the Crayola Magic Scene Creator lets kids turn still pictures into animated scenes. They can place the action cards on the screen and watch the cartoon drawings appear to move. Kids can draw a car and give it wheels that look like they are spinning, or draw a bird with wings that appear to flap. The Magic Scene Creator unit comes with 70 Action Cards and six Gel FX Markers.

The Crayola Sticker Design Studio lets kids personalize gear with a unique paint and print art technique. Just squeeze a few drops of paint onto the clear gel mat and roll to blend into a funky, random design. Then lay on a sticker sheet to transfer the design and let it dry. Designed for kids ages 8 and up, this set lets kids decorate book covers, computers, lockers, and more.

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MAKE IT REAL

Make It Real’s Animal Jam Deluxe Stationery Set includes stickers, a notebook, a pom pom pen, and more. Kids will learn about Animal Jam veterinarian Gabby Wild, read about her life as a globetrotting animal surgeon and fashion designer, and enter a contest to meet her and win prizes. The set also includes a code to use in the online Animal Jam game.

The Knot & Bling Mermaid Tail lets kids ages 6 and up create their own mermaid tail blanket. The kit includes seven pre-cut pieces of polar fleece and sequins for a simple and trendy do-it-yourself project.

LEGO

Lego introduces BrickHeadz, a line that lets kids collect, build, and display characters from their favorite movies, TV series, games, and comics. Kids can re-create Iron Man’s iconic details, including his red and yellow suit of armor, with the Iron Man BrickHeadz figure. The figure stands on a buildable baseplate with series number and BrickHeadz icon. The set is for kids ages 10 and up.

A full line of Lego sets based on The Lego Batman Movie will launch this year, including the Batmobile, featuring a dual cockpit for Batman and Robin, two stud shooters, and Lego Batman Movie Batcave Break-In multi-directional wheels for three different play modes, including race, monster truck, and parallel parking. The set also includes Man-Bat, equipped with a dynamite element, and the Kabuki Twins, each with claws to intensify the role-play battle action.

The detailed Batcave Break-In set features a rotating transformation chamber for Bruce Wayne to transform into Batman, a rotating Batcomputer control center with multi-screen elements and elevating platform function, and a prison with an exploding escape wall function.

The Batcave also has a rotating wardrobe with alternative Scu-Batsuit, Raging Batsuit, or the Bat-Pack Batsuit minifigure bodies for Batman.

Kids can dial up the conflict using the Batboat’s spring-loaded missiles against the Duckmobile’s dual stud shooters and flick missiles. Both sets are for kids ages 8 and up.

Lego celebrates the fifth anniversary of the Lego Minidoll with the DC Super Hero Girls line. DC Super Hero Girls Super Hero High features Supergirl, Poison Ivy, and Lena Luthor mini-doll figures, a three-level school building with swiveling classrooms, a café, an extending ramp, chain and disc shooters, Poison Ivy's motorbike, Lena’s jet with rotating thrusters and a gripping claw at the front, and two purple Kryptomites.

The Batjet set features a Batgirl mini-doll figure, the Batjet with opening cockpit, stud shooters on the wings and a net shooter at the front, and a Kryptomite buggy with an ePad and a yellow Kryptomite. Both sets are designed for kids ages 8 and up.

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SMART TOYS AND GAMES

Mars Explorer, from Smart Toys and Games, allows kids to build moving vehicles with lights, so they can maneuver through the dark. Designed for kids ages 5 and up, this 51piece set includes lights, track wheels, a motor, and a remote control.

Kids can use squares and triangles to build their own solar creation and watch it spin with the Solar Spinner. The kit includes 23 strong, bright, geometric pieces, with a spinner to bring life to kids’ creations.

The GeoSphere uses magnetic squares and triangles for kids to create their own geosphere and other original structures.

The set includes 31 pieces and a spinner that kids can attach to rotate their creation.

Mars Explorer

JAKKS PACIFIC

NKOK

The Singer Battery Operated Threadless Felting Machine Fashion Center, from NKOK, is completely threadless. It fuses two pieces of felt together with an array of needles that are protected within a special needle cover to ensure kids’ safety.

This ultra deluxe felting set comes with 10 different projects and a step-by-step project manual. Many of the projects feature pre-cut holes to affix an included piece of felt with an included button, and every piece can be decorated with the included rhinestones. The set also includes a pack of pillow stuffing to turn each project into a mini pillow.

The Chocolate Egg Surprise Maker, from Jakks Pacific, allows kids to make their own chocolate surprise gifts. Designed for kids ages 6 and up, this 18-piece set includes an Egg Maker, a dispenser, two egg molds, four capsules, six foils, and four chocolate packets. Refill packs and a party pack will also be available. The Chocolate Egg Surprise Maker is set for release in the fall.

The Cookie Crafter play set lets kids make cookie creations at home using graham crackers and decorations. Using the battery-operated unit, kids can place their graham cracker on the base, shape them with the cookie-crafting tool, then decorate their edible treats. Designed for kids ages 6 and up, the set includes five shape guides, a spatula, and a decorating tool.

Kids can create their own customized erasers with the Eraser Creator, designed for kids ages 5 and up. Kids can insert the eraser clay into the molds or sculpt their own, then bake them in the oven. Kids can choose from emojis, animals, monsters, gems, food, and space-themed erasers. Additional accessories allow kids to make rings and pencil topper erasers. The 17-piece set includes nine molds, a tray, a tool, four plastic rings, four pencil topper plugs, and six clay colors.

The Unicone Rainbow Swirl Maker is a chilled treat maker that lets kids make a tasty surprise through a unicorn. Kids can make a vanilla-flavored mousse-style treat in a rainbow swirl or their own creative treats with ingredients from home using the recipe cards provided. The 16-piece set includes a Rainbow Swirl Maker, three mix packets, a bowl, a spoon/spatula, two measuring spoons, a sprinkles horn, two recipe cards, a dispenser, and two reusable cone servers with spoons.

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MAGFORMERS

Magformers introduces the Shimmer and Shine 42-Piece Set. Kids can follow along with the eight idea mats to build from 2-D to 3-D. The set lets kids construct genie lamps, balls, and more. Once kids finish their creation, they can add the eight double-sided character cards, including Shimmer and Shine, Nahal, Tala, Zac, and Leah.

WECOOL TOYS

Paper Punk is a construction and Origami mashup that lets kids transform flat paper into 3-D works of art with just a few folds. Paper Punk kits don’t require any scissors or glue for easy creative play.

The Paper Punk Color + Build Graffiti Blocks kit lets kids build a paper graffiti wall.

Kids can express themselves through different arrangements of this graphic desktop display of urban paper blocks. The kit includes 16 blocks, two display backdrops, and more than 160 stickers.

With Color + Build My Life as a Fashion Designer, kids can begin to plan out their future career as they color and customize different outfits.

Kids can make their own My Little Pony figures with Paper Punk’s My Little Pony Figures all-inclusive kit, featuring more than 50 pieces. Kids can use six punch-and-fold shapes to create Rainbow Dash, Fluttershy, Pinkie Pie, and more. Kids can also create the ultimate pony palace with the My Little Pony Castle Set, which features 150 pieces, including stickers and a backdrop.

These new Paper Punk sets are designed for kids ages 6 and up.

WeCool Toys, a new manufacturer of craft, compound, and other activity toys, will launch three new lines at North American International Toy Fair.

CEO Jeff Osnato has more than 20 years of experience inventing, designing, manufacturing, and selling toys. Osnato spent five years as a buyer for Toys “R” Us, and also worked as a project product designer, global product manager, and director of product development at companies including Mattel, Tyco, and Manley.

Bobble Bitz, set for launch in April, is a patent-pending compound that will allow kids to make sun catchers, rings, bracelets, or anything they can imagine. Designed for kids ages 5 to 8, Bobble Bits will dry hard in about five hours, making kids’ creations last.

Spinzy is a unique upgrade to the time-tested activity of spin art. There are two versions of Spinzy: one for paint, and the other for markers, gel pens, and more.

Compound Kings is a patented slimy gel compound. Designed for kids ages 3 and up, the compound is a sensory experience.

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PAPER PUNK

MAYA TOYS

Maya Toys introduces the Cutie Stix & Create Station, an all-in-one activity station that lets kids create accessories and figures. Designed for kids ages 6 and up, this set lets kids craft customizable bracelets, necklaces, nail art, animal figures, and more. Kids choose a Cutie Stix design, cut it, and core out the center. The set offers an assortment of cuts for lots of different design combinations.

Zorbeez Creature Chumpers is an extension of the Orbeez compound and features the dragon Big Ben that spews goo. Kids load and crush Zorbeez into Big Ben’s back, then pull the lever to launch a stream of oozing goo. Designed for kids ages 5 and up, Big Ben shoots liquids up to 3 feet.

Designed for kids ages 6 and up, the Orbeez Super Fine Crush: Magic Chef Set lets kids crush Orbeez to create food using the included recipe cards. The set includes 2,000 Orbeez in seven colors and five food molds. Kids can crush, grind, and form hamburgers, eggs, bacon, pizza, watermelon, sushi, and more.

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MATTEL

New to Mattel’s Mega Brands division is Mega Construx McKenna’s Gymnastics Competition. This sports-themed set includes a buildable balance beam, uneven bars, a grand stand with a locker room, a foam mat, and a podium. Kids can build and re-create their favorite gymnastics scenes from McKenna’s movie or perform their own routines.

The set is made for kids ages 8 and up.

With the Mega Construx Leo Turtle Glider Pursuit, kids can build Mega Construx McKenna's Gymnastics Competition a turtle glider, a street wall, and Bebop’s getaway vehicle. The set is designed for kids ages 7 and up.

With Mega Bloks Elephant Parade, kids ages 1 and up can pull the elephant along and watch the colorful blocks spin inside the tumbler storage bin. The tumbler holds blocks and building plates that kids can use to build a red monkey, a yellow giraffe, a purple hippo, and a green toucan. Once built, kids can place their animals on the rolling wheelbases and connect them to the elephant to create an animal parade.

SPIN MASTER

Spin Master brings back Doctor Dreadful, designed for kids ages 5 and up. With the Zombie Lab, kids can make more than 40 candy treats, such as zombie skins and bubbling brains.

They can also create bug-shaped gummy candy with Bug Lab, or eat vanilla- and chocolate-flavored snot from a zombie’s nose and ear with Snot Shots.

Spin Master also introduces the Rusty Rivets line, based on the TV show where 21st century kid hero Rusty invents his way out of every jam by repurposing spare parts and objects into contraptions. The Botasaur features 19 reconfigurable parts and realistic lights and sounds to build a dinosaur. The Rusty Rivets Lab Playset comes with an exclusive Rusty figure and a vehicle lift, an elevator, and a workshop filled with accessories to build. Kids can also build tools and contraptions from the show with Rusty’s Multitool and Goggles, Blaster Tank, Core Build Packs, and Mini Build Packs. The Etch A Sketch Rusty Rivets line is for kids ages 3 and up.

Freestyle New to the Kinetic Sand line is Kinetic Rock Vehicles—Paver, which lets kids engage in realistic construction play as they flatten, pave, and smooth out concrete-colored Kinetic Rock for a smooth road. The Kinetic Sand Folding Sandbox is a portable and contained play space that folds for easy containment and portability. With areas for digging and scooping, the set includes two pounds of sand, three multi molds, and two multi tools. Kids can model customizable characters such as a princess or a knight by placing sand into the top of the castle and pressing it into the mold with the Kinetic Sand Magic Molding Castle Set. Kinetic Sand sets are designed for kids ages 3 and up.

For the first time, kids can freestyle draw and stamp in color with the Etch A Sketch Freestyle. Using LCD technology, the design makes it easy for kids to draw, while retaining the classic shake-to-erase feature. Kids can draw lines, loops, and circles with the Etch A Sketch Junior Joystick. Both Etch A Sketch items are designed for kids ages 3 and up.

The Cool Maker line expands with the Sew ‘n Style Machine, which features a new look. Kids can create seven new designs with new fabrics. The line will also include two Project Kits and three Craft Kits. The Cool Maker line is designed for kids ages 6 and up.

Nine new construction sets join the Meccanno brand, including the 25 Model Set, which comes with a new, faster motor for increased speed, four-wheel independent suspension, and steerable front wheels. The Super Construction Set comes with an updated batter box and motor and an updated multi-functional gearbox. The Meccano John Deere 9R Tractor model includes authentic John Deere styling and working treads, and the John Deere 380G Excavator features working hydraulic pistons and three points of articulation to show young builders how pressurized water can move mountains.

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ARTFUL PLAYDATE

Artful Playdate’s Playdate in a Box sets include enough materials for two kids ages 3 and up. Superpower Girls Playdate in a Box and Superpower Boys Playdate in a Box each include capes, masks, cuffs, and a create-your-own comic book kit. The Pirate Adventure Playdate in a Box includes eye patches, daggers, treasure maps, coins, stickers, and make-your-own bandanas. The Rockstar Diva Playdate in a Box comes with tutus, hair extensions, stickers, create-your-own songbooks, and more.

The Rockstar Dude Playdate in a Box includes vests, headbands, cuffs, create-your-own songbooks, and more.

SKULLDUGGERY

The Perfect Craft Herb Garden and Flower Garden Kits, from Skullduggery, combine learning, discovery, and education. Each kit includes a high-quality rubber mold, a paintbrush, stencils, paint, soil pellets, and seeds. Each kit includes enough Perfect Cast to make two flowerpots or two herb gardens. Both kits are suitable for kids ages 10 and up.

The Letter Craft Kit allows kids to cast, paint, and display their name or favorite phrase and includes enough Perfect Cast to make up to 52 letters.

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FLYCATCHER INC

FlyCatcher Inc. introduces FollowGrams Junior, a battery-operated projector that offers 200 traceable images and 15 step-by-step drawings.

FollowGrams Junior is made for kids ages 5 and up.

Designed for kids ages 8 and up, FollowGrams Pro is an app-enhanced projector that allows kids to draw or take a picture on their smart device, and use the FollowGrams app to virtually send it to the projector. Both FollowGrams Junior and FollowGrams Pro will be available this spring.

THE ORB FACTORY

Morph, a new compound from The Orb Factory, is shape-shifting fluff that builds, bounces, and floats. This super light sensory sensation is available in six colors. Kids can mold it and watch as it holds its shape, or fluff it up to three times its size. Morph is designed for kids ages 3 and up.

FollowGrams Junior

GEOSPACE

Geospace Toys introduces Geosphere, a buildable puzzle that lets kids create different-shaped lampshades. Once kids assemble the lampshades, they can hang the LED lights. Geosphere is designed for kids ages 5 and up and features more than 20 lighting color modes, waterproof puzzle pieces, and a wireless LED pucklight.

Sequin Art lets kids create artwork with pushpins. Created for kids ages 8 and up, the kit allows young artists to attach the sequins to the velvet design frame using the included pushpins.

Sequin Art

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Messmatz

PLASMART

Build Your Own Fort kits, from PlaSmart, take traditional fort building to a more intricate level. Designed for kids ages 3 and up, the kits have PL-UG discs, clamps, rods, suction cups, hooks, pegs, and grips that attach to almost anything, including windows and trees. Kids can plug the corners of their sheets into grips and hook, suction, clamp, or peg them into place. There are three kits available: Fort (basic), Canopy, and Ultimate.

Messmatz are creativity mats that confine messes, crayons, beads, and liquids with their edges. Designed for kids of all ages, the silicone Messmatz hold up to 32 ounces of spills and won’t slip and slide on hard surfaces.

The raised edges are soft on arms and elbows.

DUNECRAFT

DuneCraft adds two new Glass Terrariums to its line: the Triple Bubble and the Terrarium within a Terrarium. Other new items include the Mosquito Beater Dome, the Fairy Seed Stones, Fantastic Frogs, and a new Mushroom Mini Dome. Additionally, the economical Sea-Saurus hatches so that kids can raise a Sea-Saurus. Many of the new additions are 100-percent made in the U.S., with every item more than 50-percent made in the U.S.

FASHION4U

The Fashion4u kit lets kids ages 7 and up imagine and create wearable fashion without the need for scissors and glue. The included connectors make it simple and safe for kids to make various designs. The kit includes patterns and textures, which let kids combine colors, shapes, patterns, and more to create different styles.

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ALEX BRANDS

Alex Brands expands the Ideal line of games with What Did I Step In?, a memory game designed for two to four players. Using a mini-shoe with a suction-cup bottom, players step on squares to match some pairs. The player with the most matches is the winner.

Also designed for two to four players, 4-Way Spelldown challenges kids to pop it, flip it, and spell it. The game includes a wooden board, flipping letter tiles, and a center dice popper. One player rolls the dice and flips his or her letters to try to make words with the dice letters. The first player to flip all of his or her letter tiles is the winner.

IDENTITY GAMES

Identity Games will launch new licenses and a Crystal edition of its Find It Game this year.

Where’s Wally is the British children’s books series—known in the U.S. as Where’s Waldo—that requires readers to find a character named Wally hidden on a busily illustrated page. Wally’s distinctive red-and-white-striped shirt, knit cap, and glasses make him slightly easy to find. That same focus and concentration is needed in the Where’s Wally Find It Game.

Another children’s books series, Captain Underpants, returns as a Find It Game filled with characters from the whimsical storyline. Sesame Street Jr. characters, including Big Bird, Elmo, and Ernie, fill up a Find It container with largerthan-usual pieces designed for younger players.

Designed for older kids and adults, in the Crystal edition, every pellet and each findable item is transparent or crystal clear. This Find It Game boasts the most challenging edition ever.

The Animal Jam edition, based on the National Geographic online game, features Monkey, Panda, Penguin, and Koala, among dozens of two- and four-legged pals.

In Miffy Hide & Seek, one player hides Miffy, who chirps out little hints when hidden. The other players use the enclosed clue cards to find her in a secret hiding place. This game is designed for kids ages 1 and up and lasts about 10 minutes. In Elmo Hide & Seek, preschoolers try to uncover Elmo as he hides. This game requires no reading.

In the Poopyhead Card Game, designed for players ages 6 and up, players lay cards on the pile in the right colors and sequence: toilet, poo, wipe, and wash hands. As soon as a player is unable to play a card, they squeeze the whoopie cushion to end the round.

The player with the most cards left must place a pile of poop headband on his or her hair. After five rounds, the player with the most piles loses the game.

Crozzit features twists from step one to step 18 as two players try to connect their color across the board. One player tries to connect the two blue sides, while the other tries to connect the yellow sides. This strategy game is designed for kids ages 8 and up.

In Who’s The Dude?, for kids ages 16 and up, players play charades with a full-size blow up doll named Dude. Players pick up a card and then get friends to guess what they are doing with help from the Dude.

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SMARTGAMES

In Snow White, from SmartGames, players use logic to place the game characters in a vertical 3-D house according to increasingly challenging rules. Familiar characters, including dwarves, a witch, and Snow White herself, are all huddled around a forest cottage. Designed for kids ages 4 and up, the game also includes a family-friendly picture book.

IQ Focus features 120 challenges tucked into a solo player puzzle. Designed for kids ages 6 and up, players must focus on the central area of the gameboard to solve the puzzles by filling the grid with 10 3-D, multi-color pieces to match what is shown in the challenge.

In Jump’in, players help rabbits jump over the sliding foxes around the gameboard until all are safe in their holes. Early challenges require just a few moves, but later challenges require dozens of moves. Made for kids ages 7 and up, this travel-friendly game features 60 challenges and comes with a portable carrying case.

In Temple Connection, players find their way up and over bridges and down around the low roads to create paths that connect the temples. Designed for kids ages 6 and up, Temples feature ground and second floors in 80 different challenges.

CARDINAL INDUSTRIES

Snow White

This year, Cardinal Industries Inc. offers games and puzzles featuring Hatchimals and characters from franchises including Pokémon, Star Wars, Disney, Marvel, Nickelodeon, Paw Patrol, DreamWorks, Universal Studios, Warner Bros., and more.

Cardinal introduces Hatchimals-themed puzzles and games. The Hatchimals 46-piece Mystery Puzzle is packaged in the brand’s iconic egg, but does not reveal which magical creature is on the puzzle inside, so kids can attempt to collect them all. In the Hatchimal Eggventure Game, players travel the board collecting and hatching eggs. Each game includes four exclusive Hatchimal figures, with a mystery Hatchimal in every game.

Milton Bradley puzzles will feature the Big Ben and EZ Grasp brands, which will include art and photography with bright colors and detail, bold packaging, unique puzzle dies, and add-ons.

Cardinal’s line of classic games expands with the relaunch of Othello to a new generation of game players. The strategic game takes a minute to learn but longer to master.

The Stephen Joseph line of games and puzzles will include cardboard, wood, and foam puzzles as well as playing cards and memory card games. Stephen Joseph is a leading children’s lifestyle brand best known for its bright colors and unique designs in backpacks, raingear, toys, crafts, and other products.

Cardinal will add Pixel Puzzles to its existing line of wood, lenticular, foil, and Puzz 3D puzzles. The brand refreshed its packaging this year with new concepts and constructions.

Family games HedBanz, Toss Across, Giant Tumbling Tower, and Giant Uno will be available. The game line will also feature adult games and an expansion of traditional games in wood and cardboard packaging.

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MINDWARE

MindWare introduces Invisible Think, a drawing game designed for kids ages 10 and up. Players must race to get their teammates to guess the word on their drawing card, but for each turn, there is a forbidden word that the team is not allowed to guess, and at least one player on the team must wear red-lensed glasses that make the red ink on the paper invisible.

Before each turn, players turn the spinner to determine if the drawer, guessers, or the entire team needs to wear the glasses.

A new addition to the Extreme Dot to Dot line, Extreme Dot to Dot World of Dots: Dogs includes puzzles that range from 300 to more than 1,800 dots. The book features images of dogs, including a Golden Retriever, a French Bulldog, a Husky, and more.

Designed for kids ages 8 and up, STEM Perplexors is new to Mindware’s Perplexor line. The science, technology, engineering, and math (STEM)-related stories will help kids build reasoning and mathematical skills in order to solve the puzzles. Each book includes 50 puzzles and solutions.

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USAOPOLY

USAopoly will introduce Chess: The Legend of Zelda. This is the first and only chess game that features the Zelda characters in classic poses as the chess pieces and a themed gameboard.

Sit back with an ice-cold bottle of Nuka-Cola and get ready for game night with Checkers: Fallout Nuka-Cola. Vault Dwellers compete to take the last bottle cap in this classic game with a twist—Nuka-Cola and Nuka-Cola Quantum caps replace standard pieces.

For Bob’s Burgers, USAopoly will introduce Jenga, Monopoly, and a 550-piece puzzle. In Jenga: Bob’s Burgers, players control an 8-bit Burger Boss on a mission to eliminate ingredients and move up the levels to beat Jimmy Pesto’s high score.

Jenga: Bob’s Burgers will be available in the fall. Monopoly: Bob’s Burgers features favorite locations and characters from the show, while the puzzle features the Bob’s Burgers store front and the Belcher Family. USAopoly will also introduce Monopoly versions for Dragon Ball Z and Guardians of the Galaxy Vol. 2.

Trivial Pursuit: The Big Bang Theory tests fans’ knowledge with questions based on seasons one through seven of the TV comedy. The game contains 600 questions, requires no board, and can be carried around in its bite-sized wedge case. USAopoly will also offer a Trivial Pursuit version based on the science-fiction TV series Supernatural.

Yahtzee: Dragon Ball Z is a version of the classic dice game that features a four star Dragon Ball cup and custom dice featuring Goku, Gohan, Vegeta, Trunks, Piccolo, and Cell. Pirates of the Caribbean and Guardians of the Galaxy Vol. 2 versions of Yahtzee are also available.

Players will be able to command their own fleet and defeat their rival Pirate Lords in Battleship: Pirates of the Caribbean. Custom treasure chest game trays, pirate ships, and Infernal Sea cards offer exclusive gameplay with warfare twists and turns.

In Munchkin: X-Men Edition, players work their way up through 10 levels to graduate at the head of their class at Xavier’s School for Gifted Youngsters.

Players gain levels by defeating iconic Marvel villains, recruiting allies such as Wolverine, declaring an X-Affiliation, and using special powers and items.

In March, USAopoly will release a Golden Girls 1,000-Piece Puzzle, featuring Blanche, Rose, Dorothy, and Sophia from the iconic TV series.

Telestrations 8 Player: Spanish Edition is the party game where players draw what they see, then guess what they saw in Spanish. Nefarious: Becoming a Monster Expansion lets players expand the scientific race frenzy with new inventions, twists, and action cards to add to Nefarious: The Mad Scientist Game.

TOY FAIR 2017

WINNING MOVES GAMES

Players will puzzle, sketch, sculpt, act, and crack code with the original version of the Cranium Cadoo game, from Winning Moves Games. This family-friendly game is designed for two or more players ages 7 and up.

In Game of the States, kids race their trucks across the country, buying and selling goods along the way as they learn about the 50 states. Players will become familiar with the 50 states and their locations, capital cities, and top products, as well as learn interesting STEM facts about each state. This game is designed for two to four players ages 8 and up.

Nibbled is a fast-paced, easy-to-learn game that starts with players clipping four plastic fish onto themselves. Then, they guess a color and flip a card. If they guess correctly, players unclip a fish and clip it onto an opponent. In this game designed for two to four players ages 4 and up, the first player to unclip all of his or her fish is the winner.

Sunk! is a unique social, skill, and action game where players are challenged to add water one drop at a time to the cup floating in the water-filled Sunk tank without the cup sinking. The game includes a set of challenge cards and is designed for two or more players ages 10 and up.

With Rubik’s Build It, Solve It, kids can make their own Rubik’s Cube and learn how to solve it at the same time. In Rubik’s Triamid, players are challenged to solve a triangular Rubik’s puzzle with some key differences. There are 10 individual pieces, four joining sections, and four colorful sides to solve.

PLAYMONSTER

PlayMonster will add two new games to its Maureen Hiron line of card games this year. 7 ATE 9 challenges players to quickly add or subtract 1, 2, or 3 to match the numbers on the cards in their hands so that they can discard. The first to play all their cards wins. This quick-thinking card game is designed for one to four players ages 8 and up.

Qwitch dabbles in numbers, too, but adds letters to the mix. While players try to race and play matching cards on top of the pile, the letters and numbers can go up, down, or stay the same—and switch at any time. This game is suitable for one to five players ages 7 and up.

PlayMonster will also add new party games to its lineup. In Accentuate, one player reads a movie quote, and then rereads it in a randomly chosen accent while their team tries to guess which accent they’re trying to speak. Players also get extra points for knowing the movie that’s quoted. Accentuate is designed for four or more players in teams, ages 12 and up.

Go BLEEP Yourself can get as wild, or stay as tame, as players want because they fill in the bleeps. One player reads a card featuring a sentence such as, “I picked up bleep on the street today.” Then everyone writes down a word to take the place of the “bleep.” Players can score by trying to match what the reader will say, or by writing the funniest answer. Available in June, this game is suitable for four or more players ages 18 and up.

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UNIVERSITY GAMES

University Games will expand its portfolio this year with new children’s, family, and party games. The company will also add a new collection to its 3-D Puzzles category.

Timed with the theatrical launch of the Captain Underpants movie from DreamWorks Animation, University Games will launch a line of games and puzzles based on the film. In Captain Underpants Rip-Roaring Race to Remain Rainless Game, players work to overcome obstacles and keep Captain Underpants dry to win. The full line will feature three games and two puzzles designed for kids ages 5 and up. This movie event marks the first time Captain Underpants merchandise will be sold in the marketplace.

University Games will expand further into the Rubik’s game category with Rubik’s Battle, a war-style card game where players look for unique Rubik’s patterns on their cards to win each round. This game joins the Rubik’s line featuring last year’s launch, Rubik’s Race.

For the family and party games categories, University Games will launch WTF (What the Fish!) and Fishing for Words. WTF (What the Fish!) is a fast-paced card game featuring quirky art and a fun mechanic in which players try to kill their opponents’ fish. The last fish to survive wins the game. Fishing for Words is a quick and travel-friendly word game in which players roll 10 letter dice to create the highest scoring words possible. The player with the highest score at the end of five rounds wins.

University Games will also launch 3D Pixel Puzzles this year. 3D Pixel Puzzles is a puzzle collection geared toward adults and millennials with retro, quirky, and collector appeal. Precision-tooled pieces are meticulously detailed and articulated. The line will launch with six sets, including Sushi, Astronaut, Burger, Lion, Spilled Wine, and Coffee.

R&R GAMES

In MimiQ—Make the Right Faces!, from R&R Games, players try to get the other players’ cards by “MimiQ-ing” different facial expressions to collect the most sets of three identical cards to win the game. Designed for kids ages 4 and up, MimiQ is available in two versions: MimiQ and MimiQ Farm. This starter game for young players promotes deductive reasoning skills.

Touria is a family adventure game where heroes and heroines of all ages seek true love in the land of the Dancing Towers. Designed for kids ages 10 and up, this game challenges players to collect gold, gems, and magical items to enter the castle and win the hand of the prince or princess. This game comes with four 3-D towers.

In Pyramid Poker, designed for kids ages 12 and up, players take turns placing blocks to assemble the pyramid, then dismantle it by taking a block on each turn as they attempt to create their best three poker hands. This two-player strategy game features high-quality wooden components.

Coin Quest is a diabolical, winner-take-all auction bidding game, where players are part of a mysterious cabal of elite coin collectors trying to outbid and outsmart their opponents.

The shrewdest collector goes home with all of the coins. Designed for kids ages 10 and up, this game is a twist on deck-building games.

Dice ‘n Score Farm is a fast-paced push-your-luck dice game in which players roll the farm animal dice to match the combinations on the score card. Designed for kids ages 4 and up, Dice ‘n Score Farm promotes set development and pattern recognition.

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SPIN MASTER

Spin Master introduces Wobbly Worm, a game that challenges preschoolers to get their rings onto Wobbly, but they need to be careful because he won’t stop moving. The game comes with four tubes, three connectors, a wobbly worm head, a neck connector, an apple base, and nine rings.

Soggy Doggy is a showering, shaking dog bathing game where players race around the board washing Soggy Doggy, but need to watch out because he loves to shake himself dry.

Whoever is the first to make it around to the doggy basket wins. Soggy Doggy is made for kids ages 4 and up.

Quelf, for players ages 16 and up, is a party game full of outrageous stunts and unexpected trivia, with only one rule: obey the card.

Perplexus is the original ball-within-a-ball maze game, where users must roll the ball through 100 different challenges without it dropping to win. Designed for kids ages 8 and up, the game features 20 feet of track, twists, and turns.

Pop Knot is an electronic party game that will have players tangled up in knots with friends and family, but they must be careful not to pop. Two to four players perform the commands given by the electronic Pop Knot unit, and if successful move to the next level to get the highest score.

HASBRO

Hasbro’s Monopoly Token Madness Edition Game features the current eight silver tokens as well as eight additional golden tokens, including a penguin, a rubber ducky, and a bunny slipper. Just like in the original game, players can buy and trade properties, collect rent, and bankrupt competitors. Monopoly is designed for two to four players ages 8 and up.

In Fantastic Gymnastics, players must time their speed and rhythm to stick the perfect landing. To start, players gain momentum by pressing the yellow button repeatedly to flip the gymnastic figure around the high bar. When the right moment comes, press and hold the red release button to send the figure flying into the air and land on the Velcro strip to earn points.

Designed for kids ages 8 and up, Fantastic Gymnastics can be played solo or in a head-to-head challenge.

Designed for players ages 4 and up, Toilet Trouble challenges kids to take turns spinning the toilet roll spinner and flushing the handle the allotted number of times while looking down into the bowl to see if water will spray out. The last player to avoid the surprise toilet spray is the winner. The game features toilet flushing sound effects that activate each time the toilet handle is flushed.

Speak Out: Kids vs. Parents pits adults against kids in a mouthpiece challenge game. Designed for four to 10 players ages 8 and up, the game includes six kid- and four adult-sized mouthpieces. To begin, families are divided into two teams. Then, the first player puts the mouthpiece in, draws a card, and tries to speak the phrase without getting completely tongue-tied. Once the team guesses the phrase correctly, the active player draws another card and keeps going until the timer runs out to earn as many cards as possible.

The game features 200 new content cards with 400 wacky phrases.

Egged On challenges players to pick the right egg or get soaked. Players take turns picking plastic eggs out of the container and “cracking” them on top of their heads. One player will eventually choose the egg that’s filled with water and get wet. The game is designed for one to six players ages 8 and up.

Players ages 8 and up can channel The Force in Star Wars Simon. This one-player challenge requires kids to memorize the flashing light sequences on the unique game unit designed like Darth Vader’s mask, and repeat the pattern back correctly to play to the beats of the iconic Imperial March. The game unit also features Darth Vader’s signature breathing sounds.

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TOY FAIR 2017

VERDES INNOVATIONS

The V-Sphere, from Verdes Innovations, is a 3-D puzzle that challenges players to match the colored moveable parts to the eight fixed colored triangles. Seven of the triangles are surrounded by 12 colored moveable rectangular pieces while the latter triangle is surrounded by 11 pieces, always leaving a gap.

This empty space lets the user slide the moveable parts around the sphere. The V-Sphere is a light but sturdy puzzle with permanent vibrant colors and smooth sliding play.

The Labors of Hercules is a themed puzzle based on the journey of the Greek hero Hercules. There are four collections, with three Labors in each with a progression of difficulty. Each labor introduces a puzzle with 36 square tiles that players must place in the correct order to form a six-by-six square.

The puzzles come with three hints to help find the solution. Each completed Labor, which is accompanied with a story, contains a secret message.

GEORGE & CO.

A new twist on the original LCR Left Center Right Dice Game, George & Co.‘s LCR Wild Dice Game gives players the chance to choose their moves. The unpredictable play of the game creates an added twist of excitement. LCR Wild Dice Game is designed for players ages 8 and up.

V-Sphere

WONDER FORGE

With the Despicable Me 3 Linked Up Game, from Wonder Forge, kids can link up with Gru, Dru, the Minions, and more in this game of making connections. Start with four links and play them on the board to connect the dots. For each connection they make, players earn cards. Players can collect more links, play skillfully, and thwart their opponents to get ahead. The first to complete a set of cards wins the game. With quick play and compelling strategy, this game is designed for two to four players ages 6 and up.

In Elena of Avalor Flight of the Jaquins Game, Princess Elena and her friends have created a tricky treasure hunt to find out who is the cleverest Jaquin in Avalor. Players soar through the kingdom and collect all of the treasures first to win. Designed for two to three players ages 5 and up, this is a game of adventure and strategy.

Ramp up for adventure with Mickey, Minnie, Donald, and Goofy for a high-speed race through Hot Dog Hills in Mickey and the Roadster Racers Bump ‘n Race Game. Players can change the course to their advantage, but have to be prepared because the race can start at any time. The gravity-powered rolling roadsters will bump and spin past obstacles during each round. In this game designed for two to four players ages 3 and up, the racer that collects the most trophies wins.

Despicable Me 3 Linked Up Game

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PLAYROOM ENTERTAINMENT

Playroom Entertainment introduces Costume Party Assassins, a game in which players are rival assassins that attend the same costume party. Since everyone is in costume, each player only knows his or her own identity. Players aim to assassinate all of their rivals and be the last assassin at the party.

THINKFUN

Spin-a-roo, from ThinkFun, is a counting and sorting game that reinforces STEM skills for kids ages 4 and up. With two ways to play, players take turns cranking the spinner to dispense tokens that they then collect either by numbers and colors or by counting from one to 10.

ThinkFun puts a twist on Sudoku with Color Cube Sudoku.

Using colors instead of numbers, kid can flip and arrange the 3-D cubes so that no colors repeat in any row or column. Designed for kids ages 8 and up, there are more than 2 trillion different ways to position the cubes.

KD GAMES

KD Group debuts a new division, KD Games, with three toy-based games for kids and families.

Balloon Bot Battle is a two-player game in which one player tries to pop the opponent’s balloon before his or hers is popped. When the Balloon Bot Battle balloons are outfitted with the punching arms, kids move the levers back and forth to punch the opponent’s balloon. Designed for kids ages 8 and up, the game ends when one balloon pops.

To play Farty Franny, players take turns spinning the spinner and following the command on which they land. If a player lands on the tail icon, he or she must lift Franny’s tail. If she farts, the player takes a fly. The player with the least number of flies at the end wins.

Farty Franny is designed for two to four players ages 4 and up.

Copy Coco is a game of listen and repeat. Kids listen to the animal noises that Coco makes and repeat them back to him. Using voice recognition technology, Coco will decide if he likes the animal impression or if the player needs to try again. Copy Coco also comes with a deck of animal cards that can be used to play a speed-based game, in which players must collect the correct cards as fast as they can when Coco makes an animal noise. The game is designed for one to four players ages 4 and up.

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SENSIBLE OBJECTS

Beasts of Balance, from Sensible Objects, is a new augmented reality game of strategy and skill that combines a tabletop format with an interactive, connected app where kids can watch their stacked up beasts come to life. Designed for kids ages 7 and up, the game challenges kids to pick an Artefact, touch it to the Plinth, and stack it on the play base. As they add connector pieces, they can watch their beasts evolve into new creatures through the Bluetooth-enabled app on iOS or Android devices. If they knock down the tower, the game is over.

CSE GAMES

Card Sports & Entertainment Inc. (CSE Games) introduces Fantasy Fantasy Football, a card game where players are wizard managers of a football team that consists of fantasy creatures.

Emblems is a trick-taking card game available as Emblems: NHL and Emblems: Flags. Players call out details of specific logos or flags to collect as many cards as possible. Players can earn additional points when they use bonus cards. The player with the highest score wins.

Designed by Chris Creamer, the NHL Stanley Cup Champions 1,000-Piece Puzzle features detailed jerseys of NHL teams.

BLUE ORANGE GAMES

In Dr. Microbe, from Blue Orange Games, kids must help Dr. Microbe complete her research by using medical instruments to find missing microbes. The game is designed for two to four players ages 8 and up.

With Dr. Beaker, kids get to flip a challenge card and race their opponents to match the formula. Ideal for kids ages 8 and up, this logic game features unique game pieces such as a stirring rod and a beaker.

Tumble Tree, designed for kids ages 6 and up, teaches kids the art of balance by having them build their own baobab tree out of cards atop a tin. It is an easy game to pack up and go, and the player with the least amount of cards left at the end wins.

Blue Orange Games’ Go Go Gelato trains kids to be a mixing master by having them pass scoops of ice cream back and forth between cones. Those who can correctly fulfill the most orders will win this dexterity race suitable for two to four players ages 6 and up.

Flying Kiwis lets two to four players ages 6 and up face off in an effort to aim and launch matching-colored kiwis into a crate.

Clear for Takeoff, a game ideal for two to four players ages 7 and up, challenges kids to navigate opponents’ strategies in an effort to gather and launch all of their airplane cards.

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Ravensburger 3D Disney Castle Puzzle

RAVENSBURGER

Ravensburger’s Paku Paku is a dice game for plate acrobats. Players act as hungry pandas and have to be quick with the dice and have a steady hand with tableware as they stack the dishes in an effort to win the game.

Krazy Wordz requires players to fit the odd words they’re given to only one of the task cards on the table. It may sound or look like it fits multiple cards, but it’s up to the players to guess the correct one.

Kids can showcase their knowledge of the Wizarding World with Pictopia: Harry Potter Edition. The game includes 1,000 picture trivia questions featuring the characters, places, magical creatures, and more from the Harry Potter films. Sometimes players will work together and other times they will answer alone, but points are wagered every time.

The Ravensburger 40K Disney Puzzle features scenes from 10 famous animated films, including Snow White and the Seven Dwarfs, Dumbo, and The Lion King. An international team of experts from both Disney and Ravensburger designed the 40,320-piece puzzle, which measures 22 feet wide by 6 feet tall once completed.

The Ravensburger 3D Disney Castle Puzzle is a unique combination of puzzling and construction to create a 3-D Castle model that features Disney Princesses, including Ariel, Belle, Cinderella, Rapunzel, Snow White, Jasmine, Pocahontas, Tiana, Aurora, and Merida in colored detail. The Easyclick technology enables kids to assemble the plastic puzzle pieces that provide stability without any gluing.

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Tangle NightRacket

TANGLE

The Tangle NightBall Inflated Soccer Ball is a full-size inflatable soccer ball. Made for kids ages 8 and up, its design makes it easy to pass, volley, dribble, and score. The ball features motion-activated LEDs with fully replaceable batteries.

Designed for kids ages 3 and up, the Tangle NightBat & Ball features six LEDs built right into the sleeve and comes complete with a light-up ball.

The Tangle NightRacket features a Matrix design and LEDs that light up the racket in different patterns. With three different light modes and two light-up birdies included in the set, kids can play during the day or at night.

LITTLE KIDS

Tangle NightBall Inflated Soccer Ball

This year, Little Kids Inc. celebrates the 25th anniversary of the Original No-Spill Bubble Tumbler, first released in 1992. Since its launch, the No-Spill line has expanded to include additional items in the tumbler shape, including the No-Spill Big Bubble Bucket, the No-Spill Bubble Tumbler Minis, and the No-Spill Bubblin’ Bucket.

Little Kids expands its line of Candylicious Bubbles, which are edible bubbles designed for kids ages 5 and up. Two new flavors, green apple and cotton candy, will be added this year. The Candylicious Bubbles Motorized Bubble Blower lets kids dip and blow a stream of bubbles they can eat. Kids can aim the bubbles in the air and catch them with their mouths. The bubble blower includes green apple-, cotton candy-, cherry-, and bubble gum-flavored edible bubbles.

The Fubbles Monster Bubble Maker features an expanding wand so kids can make bubbles as big as they want. They can pour one bottle of the included Monster Bubble Concentrate into the inflated dip tray, fill as directed with water, dip the wand, and wave through the air. The bubble maker is suitable for kids ages 3 and up.

Peeps Sidewalk Chalk is bunny-shaped chalk that draws smooth, bold, bright lines.

Designed for kids ages 3 and up, the set includes three different color pieces. Peeps Grow-a-Peep lets kids add water, watch the egg hatch, and reveal a bunny or chick. It will then grow up to three times its size. Grow-a-Peep is available in green, pink, blue, and yellow.

Jelly Belly On-the-Go Bubbles Assortment features scented bubbles in Jelly Belly-shaped bottles. Jelly Belly Mini Wands each include four mini bubble wands so multiple kids can play. Both types of bubbles come in berry blue-, very cherry-, and green apple-scented solution.

With the Paw Patrol Marshall Action Bubble Blower, kids can blow continuous streams of bubbles by pulling back on Marshall’s head. The Paw Patrol Bubble Pup Tag bottle is shaped just like the characters’ pup tags on the show, including Marshall, Chase, and Skye. Each Pup Tag features a breakaway neck cord and a full-color graphic label.

The Shimmer and Shine Magic Bubble Necklace is a sculpted bubble necklace that looks just like Leah’s from Nickelodeon’s Shimmer and Shine. Kids can unscrew the top of the genie bottle to reveal the bubble wand inside. Kids can beat the heat with the Shimmer and Shine Jewel Water Backpack. They can fill the jewel pack with water, hold the genie bottle handle, take aim, and pump the blaster to unleash the water. The backpack holds up to 30 ounces of water and sprays up to 30 feet.

Little Kids will also introduce PJ Masks Bubbles featuring the characters from the Disney Junior series. The new line will include the Giant Bubble Wand, No-Spill Bubblin’ Bucket, and Bubble Blastin’ Machine.

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ZURU

With Zuru’s Bunch O Balloons, kids can fill and tie 100 water balloons in less than 60 seconds.

Available in nine colors, these self-tying water balloons are biodegradable. This year Zuru introduces Minions Bunch O Balloons, a pack featuring Minions characters hidden among the balloons for water play mischief.

The Bunch O Balloons Filler/Soaker lets kids bring their Bunch O Balloons on the go. It can fill Bunch O Balloons or double as a water blaster. With the blaster, kids can just attach the balloons to the end, place the Filler/Soaker into a body of water such as a bucket or a pool, and make hundreds of balloons without a hose.

Other additions include the Bunch O Balloons Rapid Fill 3-Pack, which features three bunches of 35 water balloons in assorted colors.

Designed for kids ages 8 and up, the latest addition to the X-Shot Bug Attack arsenal is a lightweight Crossbow that can make Creepeez wall-crawler bugs tumble from 55 feet away. Also new to this line is the X-Shot Bubble Ball. With its durable material and easy-to-inflate system, the Bubble Ball can inflate up to 4 feet and withstand impacts. Kids can use it in the backyard or on a sports field.

Designed for kids ages 8 and up, the X-Shot Bubble Ball is available in two team colors, blue and orange.

DYNACRAFT

The Genesis Krome 1.8 collection, by Dynacraft, is designed to inspire the next generation of BMX riders. The collection includes bikes in varying sizes and vibrant colors with a complete set of safety features.

The bikes feature durable training wheels for beginner riders, as well as a rear coaster brake and front/rear caliper brakes to teach young riders how to stop safely. The training wheels can easily be removed when the time comes to try two-wheel bike riding. The bikes also sport front freestyle pegs, giving them an authentic BMX look. The Genesis Krome 1.8 bikes will be available exclusively at Walmart this spring.

The 24-volt Disney Princess Carriage is an elegant electric ride-on that can seat up to two kids at a time. It features a detachable tiara kids can wear, a heart-shaped steering wheel, and luxurious sparkly curtains. The light-up wand also brings the carriage to life with lights and fairy tale-inspired sounds. Available exclusively at Walmart, the carriage also features images of Disney princesses.

Genesis Krome 1.8

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Minions Bunch O Balloons 3-Pack

BERG

Berg’s new Buzzy Nitro will help kids learn how to pedal. This stylish cart features bright orange, mini monster truck wheels and a royal blue suspension.

The Berg Buzzy Bloom is a sky blue and pink ride that features a little pink basket and stickers so kids can customize it however they like.

The Berg Buzzy John Deere is Berg’s first tractor model. Officially licensed by John Deere, this ride-on is designed to inspire fun on the farm roleplay experiences.

All three new Berg Buzzy carts are designed for kids ages 2 to 5, feature four wheels with EVA tires for easy riding, have an adjustable seat and handlebars, and ride in forward or reverse.

Buzzy John Deere

TOY FAIR 2017

IMPERIAL TOY

Imperial Toy introduces Kiddy Up, a line of indoor and outdoor toys, games, equipment, and inflatables. The Kiddy Up 100 Count Pit Balls are colorful pit balls that are soft and flexible for safety, but tough to withstand all sorts of play. Kids can load pit balls into the barrel, aim, and send the pit balls flying with the Kiddy Up Pit Ball Cannon. The cannon is inflatable, durable, and soft. The Kiddy Up Hopper Ball is a bouncy inflatable ball, suitable for both indoor and outdoor use. All Kiddy Up items are for kids ages 3 and up.

New to the Bubble Blitz line are 55-ounce bottles of bubbles in cotton candy and red apple scents. The Blitz Light-Up Bubble Blaster is a no-spill motorized bubble blaster that shoots streams of endless bubbles. For kids ages 5 and up, the blaster features multi-colored LED lights and includes an 8-ounce bottle of Bubble Blitz premium bubble solution.

The Kaos line expands with Kaos Color Bombs, which add bursts of colors to water ballon fights using proprietary filler and color tablets. When the battle is over, the color washes clean. With the Kaos Color Bombs Pump Station, kids can add the Color Bomb tablets to water and be ready for a balloon battle with a few quick pumps. Both Kaos items arefor kids ages 8 and up.

PLAYMONSTER

PlayMonster will introduce Ultra Dash, the newest addition to its Active Play game line.

A follow-up to the Hyper Dash game, Ultra Dash challenges kids to match the color of the flashing light on their tagger to the color of the targets. The order of color flashes randomizes and kids can rearrange their target course, so each time kids play, it’s a different game. Ultra Dash has three game modes: Beat the Clock is a race to hit all five targets and see which player is the fastest; Target Tally allows players to choose their time and race to see how many targets they can hit in that time; and Relay Race is a team vs. team challenge with each player racing to hit five targets and then passing their tagger to the next player. The first two games can be played as single-player games or with friends. Ultra Dash will be available in June, and is designed for kids ages 6 and up.

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Blitz Light-Up Bubble Blasters

Hudson the Horse Farm Animal Folding Chair

Izzy the Friendly Monster Dome Tent

PACIFIC PLAY TENTS

Farm Animal Folding Chairs, from Pacific Play Tents, are crafted from non-tear, cross-woven polyester fabric and feature a durable steel frame, ABS feet, and a safety lock feature to prevent accidental closure.

The chairs come with a carry bag with a shoulder strap and can hold up to 100 lbs. Kids can choose from six different styles, including Pinky the Pig, Milky the Cow, Wooly the Lamb, Hudson the Horse, Ducker the Duck, or Buddy the Dog. Izzy the Friendly Monster Dome Tent is made of durable, non-tear, polyester fabric with enhanced safety features that are above industry standards. This vibrant tent features a waterproof floor and “mesh” ventilation roof panels to allow for airflow throughout, as well as for easy viewing. The tent is designed for use indoors and outside.

TOY FAIR 2017

PLAY VISIONS

Kids can take comfort on the go with Play Visions’ Lamzac, an easy-to-inflate lounge chair for kids. The Lamzac inflates and deflates in seconds without using a pump, and comes in four vibrant colors. It is designed for kids ages 5 and up.

RAZOR

The PowerLite A, from Razor, is an ultra-light, lithium-powered electric scooter. Designed for riders ages 8 and up, the scooter features a kick-start, high-torque motor that lets kids ride up to 10 mph with up to 45 minutes of continuous use. The PowerLite A is set for release this fall.

The original RSF now comes in a smaller size, the RSF350. Designed for kids ages 13 and up, the ride features custom 10-inch, threespoke mag wheels and street tires that let kids go up to to 14 mph. The two 12V rechargeable batteries allow up to 30 minutes of continuous use. The RSF350 will be available this summer.

Razor’s new line of lithium-powered electric skateboards includes the RazorX Cruiser and the RazorX Longboard. Both scooters have geared rear wheel drive, which eliminates alignment issues, chains, and belts, resulting in virtually no maintenance. Riders can go up to 10 mph on both boards and the rechargeable lithium-ion battery packs provide up to 40 minutes of continuous use. They are designed for riders ages 9 and up and will be available in the summer.

Utilizing Razor’s EverBalance technology, Hovertrax 2.0 provides riders ages 8 and up with a self-balancing hoverboard experience.

Riders can cruise up to 8 mph with up to 60 minutes of continuous use on the foot-controlled Hovertrax. It comes in five colors and lights up with blue LED light bars. Razor’s Hovertrax 2.0 received the National Standard listing for safety, ensuring Hovertrax 2.0 meets or exceeds the highest fire and electrical standards.

The Power Core E100 features an in-wheel hub motor for high-torque action. Designed for riders ages 8 and up, the scooter allows kids to kick start to gain some speed and then twist the throttle to cruise up to 11 mph for up to 40 minutes of continuous use.

The Crazy Cart Shift is a re-designed, simplified version of the Crazy Cart that allows younger drivers to spin, drift, and drive in every direction. It uses steer-to-drift technology so that younger drivers can keep both hands on the wheel instead of using the drift bar. The 24V rechargeable batteries allow for up to 40 minutes of continuous use and it can reach speeds of up to 8 mph.

The A5 Prime premium kick scooter is a sleek update of the classic scooter. It features a taller easy-adjust handlebar, a wider deck, and larger wheels to accommodate taller riders. It also features the latest patent-pending anti-rattle folding system.

The combined spoked urethane wheel design and larger wheel build combine for comfort and high performance. The A5 Air features super-strong construction, shock-absorbing pneumatic tires, an anti-rattle folding system, and soft grips.

The scooter is designed for daily commuters or those looking to go the distance.

The A5 DLX features extra-large urethane wheels, a super strong aluminum t-tube, and a large deck to comfortably support riders up to 220 lbs.

The A6 scooter from Razor is designed for taller riders. It features taller handlebars, a longer deck, and ultra large 10-inch spoked urethane wheels. Just like the A5 series, the A6 features the new patent pending anti-rattle folding system.

The A5 series of scooters and the A6 are all designed for riders ages 8 and up.

RSF350

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HASBRO

Kids can fill Hasbro’s Nerf Super Soaker Freezefire 2.0 water blaster with ice and up to 20 fluid ounces of water to blast cold water up to 38 feet away.

The Nerf Super Soaker Dartfire blaster features the ability to fire both Nerf foam darts and water simultaneously for epic battles.

With snap fire technology, the Nerf Super Soaker Dartfire blaster fires five darts in a Freezefire 2.0 row and offers pump-action water blasting.

The Nerf Super Soaker Hoverflood hovers in the air, sending a drenching downpour on opponents below. The blaster is compatible with a standard garden hose.

With the Nerf Dude Perfect DP Flying Disc, kids can perfect their very own trick shots. They can toss the flexible disc through challenging obstacles, or face-off with friends to see who can land the most awesome tricks.

The Nerf N-Strike Elite Accustrike Alphahawk is a bolt-action blaster with a five-dart rotating drum and integrated sight.

It includes 10 Accustrike series Nerf darts.

Designed for kids ages 8 and up, the Nerf Rebelle Focusfire Crossbow is a front-loading crossbow-style blaster that lets Nerf fans hit their mark with increased accuracy and precision.

Kids can deliver double the blast with the Nerf Mega Doublebreach Blaster, which fires two darts in a row. Kids can open the breach door to load the darts, then unleash fury one dart at a time. Pump-action blasting sends darts flying up to 90 feet.

Suitable for kids ages 8 and up, the Nerf Zombie Strike Outbreaker Bow features crossbow action and a five-dart rotating drum. The blaster also includes five Zombie Strike darts.

With the Nerf Doomlands Negotiator blaster, kids can use the hammer-action to fire eight darts in a row. A transparent area on the blaster reveals the inner firing mechanism.

These new Nerf blasters will be available this spring.

Nerf N-Strike Elite Accustrike Alphahawk

TOY FAIR 2017

PRIME TIME TOYS

The Hydro Hoop Sprinkler Ring, from Prime Time Toys, is a sprinkler that shoots water straight up out of multiple spouts. Kids can jump into and out of the ring. The sprinkler is suitable for kids ages 4 and up.

The Super Storm water blaster features a 68-ounce tank and pressurized water blaster action that can send water soaring up to 38 feet. The blaster’s nozzle has three adjustable power blast nozzles­—Super Soak Blast, Long-Range Blast, and Quad-Stream Blast—with four water streams.

Designed for kids 6 and up, the blaster has a pump located on the front end to build pressure. Kids can press the trigger to blast a continuous stream of water.

Hydro Blitz Designed for kids ages 6 and up, the Hydro Blitz water blaster features power-pump action that sends water flying up to 35 feet. Kids can slide the pump forward to load the water and push back to blast the competition. The water reservoir holds up to 57 ounces for a steady stream.

The Battle Blaster brings a tactical element with a detachable scope, which allows kids to aim with more precision against their opponents in a water fight. Designed for kids ages 6 and up, the water blaster works off of a power pump.

DUNCAN TOYS

Duncan’s new Splash Attack Action Net opens up an array of games for kids with balls that skip across the water’s surface. Kids can inflate the Splash Attack Balls and Splash Attack Action Net, place them in the pool, and let the competition begin. The net, which is surrounded by an inflatable ring, is positioned perpendicular to the water’s surface and is accessible from two sides, letting kids fire shots on goal from a variety of different positions.

YVOLUTION

Yvolution is refreshing its Y Glider line of scooters with new designs and customizable colors that feature both deck and wheel inserts. Also joining the line is the Y Glider To Go, a scooter for busy kids that includes a removable bag on the steering column.

Yvolution’s Neon brand will introduce new rides and street fashion for 2017. A handful of new ride-ons that feature kid-powered LED lights will be added to the line.

Yvolution will enter the baby category with the launch of the Strolly brand of strollers that convert to trikes and balance bikes. These new grow-with-me strollers aid babies in developing gross motor skills, all while under the supervision of a parent. They create a safer, more fun and effective way for kids to learn how to ride. The new line will debut with three new strollers, each designed for kids 10 months and up.

Y Glider XL

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TUCKER TOYS

The Kite-A-Pult, from Tucker Toys, is a self-launching, kite-flying system that allows one person to fly a kite. The portable hand-launcher makes it easy to pull back then rocket the kite into the air to catch the wind. The Kite-A-Pult also doubles as a Glider and comes in three different designs.

The Disc Jock-e gets kids up and active, and lets them stream their music via Bluetooth technology to the disc while playing at the beach, pool, or park. The Disc Jock-e is water-resistant and provides the ability to sync any playlist from your phone to the disc. The Disc Jock-e’s cool and sophisticated design will keep kids active while they play. It can also be used as an outdoor speaker.

Trick Shot Sports is a line of sports figure characters with powerful snap-action performance that let players perform tabletop action and freestyle play in Trick Shot combinations. The tricks are only limited to a player’s own imagination, and Tucker has a special website and video channel dedicated to sharing the best shots online. There are multiple sports to collect, including baseball, basketball, football, soccer, and hockey. New for this spring are Frisbee, Golf, and Football Kicker Trick Shot Sports Dudes.

Disc Jock-e and Kite-A-Pult

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Backyard Glamping Camper Play Tent

JAKKS PACIFIC

The All-In-One Backyard Glamping Set, from Jakks Pacific, lets kids have their own glamping experience at home with whimsical, camping-inspired essentials.

The camping set comes complete with a Backyard Glamping Camper Play Tent, which is a pop-up tent with mesh windows and a sunroof, and Backyard Glamping Campfire, a two-in-one play campfire with realistic lights and sounds that turns into a star light projector. The set also includes a S’mores Kit for two with play graham crackers and roasted marshmallows, and a Backyard Glamping Firefly Lantern that lights up and plays cricket sounds. The imaginative camping set is designed for kids ages 4 to 8.

Blast Bands are wristbands featuring heroes from the DC, Marvel, Teenage Mutant Ninja Turtles, and WWE portfolios. Designed for kids ages 3 and up, Blast Bands straps come in a variety of styles and colors. Kids can launch the bands at the included targets, and wear them as accessories.

Backyard Glamping Campfire

SMARTRIKE

The Folding Trike, from smarTrike, is a new six-in-one folding trike designed to grow as kids do, starting from an age of 10 months. In stage one, parents can fold up the trike and take it with them wherever they go.

During stages two through four, kids can safely use the early-stage footrest or the foldable ones as they grow bigger.

From the age of 24 months, the Folding Trike can transform into a training trike, which allows toddlers to learn how to pedal while parents navigate from behind. At a later stage, the trike converts into a classic tricycle that kids can pedal on their own.

The Folding Trike features a patented shock absorber, an adjustable parent handle and handlebar, and quick assembly that requires zero tools.

NKOK

NKOK’s Power Rangers Ninja Steel dynamic laser tag blasters feature sounds and vibrations with each direct hit. They shoot invisible infrared beams of light that can bounce off of the walls, and there are three dynamic firing modes to choose from, each of which does different levels of damage. A single set includes two dynamic blasters, and kids can combine sets together for expanded play.

Kids can choose from four different teams.

Extending its line of Realtree archery toys and water blasters, NKOK will introduce a Bolt-Action Soft Dart Rifle.

Dressed in Realtree’s signature high-definition camouflage, the new rifle comes with a scope and 12 soft darts with suction cup tips.

Realtree Bolt-Action Soft Dart Rifle

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CREATOR’S CORNER

by EUGENIA CHEN and RICHARD CARLOW, founding directors, C2C Studio EVERY NEW GAME STARTS WITH JUST A concept and grows from there. These ideas can be as simple as a new type of gameplay or characters you want to build a world around, but taking these ideas and growing them into a fully developed product can be a long and complex process.

Here are some simple steps to help you take your idea for the next must-have game from concept to creation: BRAINSTORMING Once you have your initial idea, you should start to think more in detail about the finished product. We always begin with two questions to get the brainstorming process underway: Who will be playing your game, and what is the intent of the product?

Having a clear understanding of who your players will be is imperative to how you will design your game. For example, the age of your target audience will affect your product feel, focus, and gameplay type. With younger audiences, the gameplay should be simpler with a focus on education, while the product and packaging should appeal more to the children’s caregivers as they decide what products to buy. For older kids, the gameplay should be more complex with a focus on replay value, the backstory of the game, and what is trending within that group.

Asking the intent of the product is also crucial in this stage of product development.

What is the process of the game? Do you want to drive your audience to collect more pieces to extend the play value? Does the game provide educational value, or is it simply a cool gaming experience? Understand-

ing the driving force behind your game will give you insight into the direction you should take in the next stages of product design.

available: You can have a short run to test out how the public will respond to the product, or you can engage in a full mass-market launch.

COMPETITIVE RESEARCH Once you have a firm grasp on what your game will look like, you should explore what is currently on the market. Take a look at what advantages and disadvantages potential competitors have. This will give you an understanding of what voids exist in the market and the value proposition your product should offer. For example, construction toys are currently saturating the market, which may decrease the success rate of another entrant that does not have an innovative or unique feature. This research will help you discover what the new feature should be.

TIPS, TRICKS, AND THINGS TO AVOID Over the past 20 years, we have learned a number of tips and tricks for getting through this process successfully. First and foremost, always keep your players in mind. While your passion is the driving force behind the product, at the end of the day you are selling the product to your audience. Be open minded and listen carefully to the feedback that comes out of your focus groups. What you think works may not be what your targeted players think at all. Be sure to always put your ego aside.

Second, find partners that can help you navigate this process. Design experts with a passion for toys and games know and understand what makes a great product.

Lastly, avoid technology misusage. As technology advances, some toy designers feel obligated to include technology for the sake of following the trend. Focus on the game experience and your initial vision and make sure the technology adds to the toy or game experience. »

CONCEPT DESIGN AND PROTOTYPES The next step is to build the game itself as a prototype. The prototypes that we test can have various forms, including a physical product or a digital form, such as a 3-D model or a video/animation demonstration.

If possible, build multiple versions of the game and present them to focus groups.

Allow people to test out the product and record their feedback. Based on their reactions, you can refine the product until you have a market-ready design that resonates with your target consumers.

DESIGN PRODUCTION Once you have a market-ready design, you can take it to the next level and bring your game to consumers. Once you’ve entered into production there are two paths

C2C Studio Inc. is a creative design agency built on makers, creators, and storytellers that takes concepts to creation. C2C Studio has more than 20 years of experience in the design and entertainment space and offers creative solutions for design and production of consumer products and entertainment and gaming experiences. Learn more about C2C Studio at www.c2cstudio.com.

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LEGO

Kids can play out real-life scenarios with Lego’s Duplo My Town, a recognizable world with three modern Duplo figures. Toddlers can practice activities and routines with the easy-to-build house, such as getting up in the morning, preparing and eating a meal, and washing the car. The set is designed for kids ages 2 to 5.

JAKKS PACIFIC

Jakks Pacific expands its line of toys for Daniel Tiger’s Neighborhood, an animated program for preschoolers ages 2 to 4 that builds on the pioneering PBS series, Mister Rogers’ Neighborhood. With the Musical Instrument Set, kids can make their own music and enhance their creativity and rhythm skills. The set includes a drum, two drumsticks, two maracas, a trumpet, and a tambourine.

Kids can sing and record their favorite Daniel Tiger songs with Sing Along with Daniel Tiger, a karaoke machine in the shape of Daniel Tiger’s head. It includes four full-length Daniel Tiger songs that kids can sing along to with the working microphone.

Created in a portable new size, the Potty Time Daniel Tiger figure stands 7 inches tall and comes with a potty featuring flushing sounds, songs, and a working lid. The set also includes a spinning toilet paper roll and hand soap. Daniel Tiger’s sweater and shoes are removable for added dress-up play.

The 12-inch Daniel Tiger Feature Plush gets an update with new phrases and songs, including “Grown Ups Come Back,” “Happy Song,” “Turn It Around,” “When You Wait,” and “When You Get So Mad.” Designed for kids ages 2 and up, the plush will be available in the fall.

The new 10-inch Baby Margaret Feature Plush is available exclusively at Target. Baby Margaret is wearing a toddler dress with a pink sweater and has a flower in her hair. She comes with her favorite stuffy, Pandy, and says baby sounds like “Dan Dan,” “Hi Hi,” and “Night night.”

Jakks Pacific expands its role play and doll line for Elena of Avalor, a TV series on the Disney Channel that focuses on Disney’s first Latina princess, Elena. With the Elena Royal Palace Tea & Chocolate Set, kids can immerse themselves in Elena’s world and pretend to dine on Avaloran chocolates. The set features a teapot with a lid and four cups, plates, spoons, and chocolate pieces.

Kids can pretend to defend all of Avalor with the Elena Action Adventure Sword. Complete with motion-activated lights, phrases, and sounds, kids can bring out their inner Elena with the moves they make. Kids can extend the roleplay fun with the Elena Crown Princess Ponytail Set. This long, flowing ponytail features Elena’s iconic long brown hair and comes with a hairbrush.

The Elena Lights of Enchantment Jewelry Box is adorned with Jaquins, the enchanted protectors of Avalor. Kids can press the red button to watch the jewel light up and hear the jewelry box play the song “My Time” from the show. It also includes clip-on earrings and a ring.

The Elena of Avalor Action & Adventure Feature Doll features two ways to play. Kids can place her sword in her hand for a swinging action, or place her skirt loops in her hand to let her dance and sing “My Time” from the show. The doll plays three songs and says more than 20 phrases.

Daniel Tiger Musical Instrument Set

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TOY FAIR 2017

MAISTO

Bb Junior Funny Friends Ferrari

Maisto introduces the Bb Junior My First RC Jeep, designed for kids ages 2 and up. This vehicle helps develop hand-eye coordination and imagination. It features a horn, working lights, and an easy-to-use controller.

Maisto also debuts the Bb Junior Funny Friends Ferrari. Toddlers can practice counting by pressing for three different actions—1: Funny eyes bob up and down, 2: Hear real Ferrari sounds, and 3: The car drives away.

SPIN MASTER

Spin Master’s The Secret Life of Pets line expands with Interactive Gidget. The pet recognizes her favorite accessories and speaks 20 character phrases and sounds. Gidget’s Penthouse and The Dog Park sets in The Secret Life of Pets Mini Figure & Accessory Assortment include two figures and four unique themed accessories. Gidget & Tiberus and Max & the Wiener Cart in The Secret Life of Pets Motorized Pets Assortment come with a vehicle for kids to re-create scenes from the feature film. The Secret Life of Pets line is for kids ages 4 and up.

The Life Sized Lookout Tower joins the Paw Patrol line. The 3-foot tower play set features a working elevator, lights and sounds, a functioning periscope, and a vehicle launcher. The Sea Patroller vehicle transforms for use on land or in the water. Kids can carry out rescue missions with the life-saver launcher and the vehicle launcher, which is compatible with the basic vehicle assortment. Sea Patrol Deluxe Figures feature all the pups and come outfitted in Paw Patrol Life Sized Lookout Tower special water gear.

Roll Patrol Marshall’s Fire Rescue and Rubble’s Mountain Rescue incorporate mini-figure play and connect to other Paw Patrol Roll Patrol Sets. All Paw Patrol items are designed for kids ages 3 and up.

The Chubby Puppies Mini Playset Theme Park will be available this fall. The Ferris wheel fits the babies and pups while the train ride includes four train cars for full puppy power. The set includes one Chubby Puppy and one Baby figure. The Babies House Playset transforms from the outside to the inside of a house, and includes a pool that changes to a dance stage and a collectible baby animal.

Chuckle Ball is a character ball that makes silly noises and has bouncing, hopping, and spinning action. Designed for kids ages 18 months and up, the self-rolling and self-bouncing toy encourages kids to move.

With the Masha and the Bear Deluxe Bear’s House Playset, kids can open the front door and flip to the back to reveal a house full of Bear’s furniture, including accessories, a couch, a TV, a trunk, a fridge, and a table. The Masha and the Bear Snap ‘n Fashion—Deluxe Pack includes a 6-inch Masha doll that comes with three snap-on outfits and accessories. Both items are made for kids ages 3 and up.

The Teletubbies line includes Dancing Po, which talks, plays music, and dances. Po will also make different sounds depending on whether she is lying down or standing up. The 10-inch Lullaby Laa Laa plays music and beams a soft light on the wall when kids press her tummy. Parents can set how long she will stay active for using the built-in switch for 5, 10, or 15 minutes, or there is a night-light only feature, which slowly fades away. Teletubbies 8-inch Talking Plush come in Tinky Winky, Dipsy, Laa-Laa, and Po styles, and are made from soft plush with original Teletubbies styling and authentic Teletubbies voices and sounds. The Teletubbies line is intended for kids ages 18 months and up.

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TOY FAIR 2017

SMART TOYS AND GAMES

SmartMax My First Safari, from Smart Toys and Games, helps toddlers discover a crocodile, lion, elephant, giraffe, hippo, and rhino. Creative kids can mix and match parts to make crazy animal combinations. The chunky animal parts are made from soft material and easily click on the SmartMax bars, making them ideal for kids ages 1 and up.

Preschoolers can engineer a train with a conductor at the helm with SmartMax My First Circus Train. Kids can mix and match the train’s vehicles to bring all the circus animals aboard.

All of the pieces in both SmartMax My First sets are compatible with each other.

SmartMax My First Circus Train

TOMY

John Deere Build-a-Johnny Tractor, from TOMY, is a 16-piece buildable Johnny Tractor set that includes a battery-powered driver drill. Designed for kids ages 3 and up, this toy allows kids to build the tractor, and then completely take apart Johnny and rebuild him again. Chunky parts and pieces are easy for little hands to manipulate.

Parents can hold Lamaze Repeat Petey’s wing to record their voice, then babies can press it to hear him repeat it back. With interesting textures, contrast patterns, and surprise crinkles, this adorable parrot invites babies to explore and stimulates tactile senses. Babies can discover a squeaker in Petey’s nose and hear a chime when they shake him. Designed for kids ages 6 months and up, Petey’s bright and bold colors and patterns help babies to focus.

The Lamaze Cosimo Concerto is a soft plush zebra that doubles as a piano for babies to begin playing songs and develop musical skills. Each of the colored stripes plays a different musical note when pressed. Young infants will love the bright colors and big friendly face, and older babies will enjoy exploring and learning that each stripe plays a different sound. Cosimo also plays a special musical tune of his own when switched to a different mode. Babies will remain engaged with surprise crinkles, contrast patterns, and multiple textures to explore.

Designed with babies’ development in mind, Lamaze Waddling Wade has engaging features that stimulate the senses. When kids pull the white clip, Wade’s duck feet will waddle along. Babies will hear Wade “quack” when his tail is squeezed and a chime when he is shaken. The duck features bright, contrasting patterns, and its layered wings include a peek-a-boo mirror for interactive play and a surprise squeaker to capture babies’ attention. Multiple textures, shapes, and crinkles also encourage babies to explore. The Lamaze clip lets parents and caregivers hook Wade to strollers, carriers, and diaper bags to take him along for on-the-go fun.

The TOMY Toy Splash ‘n Spin Jellyfish turns any bath into play time, thanks to its fountain of water. Babies can dip the jellyfish underwater and watch it fill up. Then, when they hold the jellyfish up high, it spins around, causing water to cascade in every direction.

Kids can feed the TOMY Toy Mr. Shopbot coins and watch him crunch and munch as he raises his eyebrows and plays fun sounds. Twisting his levers activates “ratchet” sounds—just like a real cash register. Designed for kids ages 18 months and up, Mr. Shopbot can hold a coin with his left hand and has colorful buttons that play different sounds.

Lamaze Repeat Petey

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TOY FAIR 2017

PLAYMONSTER

PlayMonster adds new infant discovery toys to its Mirari line.

Designed for kids ages 6 months and up, Juballees are balls that kids can mix, match, click, stack, and roll. Each of the three colorful 2.75-inch balls pull apart into halves to mix and match, easily clicking together to make different color combinations, or stack together in various ways.

Each ball rolls individually, and they can also all roll together when stacked. They also make sounds when kids shake them.

The new snail-themed Mirari pick-up and release ball toy, Shellby, is designed for kids ages 1 and up. The wheely snail comes with six colorful balls that kids drop into the snail’s shell. When kids push on the snail’s head they can watch them come popping back out.

JAZWARES

Jazwares will add more than 65 new Peppa Pig items to its line this year, including plush, figures, vehicles, role-play items, and play sets.

With the Lights and Sound Family Home, kids can pretend to be Peppa’s guest. The home comes with Peppa and George figures and a bonus third figure. The three-story house features lights and sounds and comes with more than 18 accessories.

The Peppa Pig Kitchen with Baking Accessories inspires imaginative play and includes more than 15 play accessories. Features include a tea kettle that whistles, a frying pan that sizzles when placed on the stove, a working oven light, water sounds when the faucet is turned on, and a fridge door that opens and closes.

Jazwares will also introduce the magical world of Princess Peppa for the first time in the U.S. with a variety of themed items, including the Princess Peppa Castle Playset. Kids can close and carry the Princess Peppa Castle Playset anywhere, spinning their own tale of fantasy and adventure. There are more than 12 accessories and three figures, including Princess Peppa, Candy, and Suzy.

Hey Duggee, a new show on Nick Jr., is based around a children’s playgroup called The Squirrel Club. The group earns activity badges as they try new things and go on adventures with the group’s leader, Duggee. Jazwares introduces new products based on this show, including collectible figures of Duggee and all of his friends, small plush, vehicles, and play sets.

The Hey Duggee Clubhouse features The Squirrel Club members Enid the Cat, Naughty Monkey, and Duggee. Kids can play and earn adventure badges with this mixed bunch. The Large Duggee Feature Plush with Sounds is a fluffy dog plush that preschoolers can hug. When kids hug Duggee, they can hear him sigh.

Jazwares brings the world of Disney Jr.’s Chuggington to the playroom with Little Chuggers in Garages. Kids can collect more than 40 characters, build the tracks together, and learn the value of teamwork, courage, and determination.

The Deluxe Track Pack lets kids create different track configurations with the 10 track pieces and accessories, while the Chug Wash play set comes with an exclusive Wilson figure, rotating air dryers, and spinning and rotating sponges. The Chuggington line will also feature additional new play sets and track packs.

Little Chuggers in Garages

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ALPHA GROUP U.S.

This fall, kids can get ready for super-sized action with Jett’s Super Robot, from Alpha Group U.S.’s Super Wings toy line. The large-scale robot transforms into a big-rig vehicle, so kids can use Jett in either mode. Designed for kids ages 3 and up, this toy features lights and sounds, including a Jett figure that transforms from plane to bot, and fits right into the rig and robot. Preschool fans can now re-create missions from the Super Wings TV show, or create their own new adventures with their imagination.

MATTEL

Fisher-Price, a division of Mattel, introduces the Laugh & Learn First Words Smart Puppy, an interactive puppy that unlocks learning content from the entire First Words collection. Eight starter blocks are included to help teach babies everyday first words, such as shapes, colors, and more. Smart Stages technology reads a word when a baby swipes or places a block on the reader, unlocking different levels of learning. Pressing the puppy’s nose activates lights and music, and sending blocks down the chute helps develop fine motor skills. First Words Smart Puppy is designed for kids ages 9 months and up.

Teach ‘n Tag Movi, for kids ages 3 and up, is an interactive learning buddy that gets kids up and moving while developing gross motor skills, listening skills, and the ability to follow directions. Three modes of play feature six interactive games: Alpha Fun Actions activates Animal Actions and Movi Says, Think and Move Shapes lets kids play Shape Moves and Step-by-Step, and Learn and Play Games features Red Light/Green Light and Silly Sounds Tag. Fun facial expressions correspond with movement and gameplay.

The Imaginext line expands with the DC Super Friends Batbot Xtreme. This Batman-themed toy stands more than 2 feet tall and features wings, punching fists, projectile launchers, and a motorcycle. Three power pads activate wings and punching fists, the reveal of Batman’s headquarters, or the motorcycle. Kids can press down on buttons to fire three projectiles on each shoulder, or squeeze triggers to activate super punching action. The Batbot Xtreme is designed for kids ages 3 and up.

The Super Station joins the Thomas & Friends line, which includes 10 Sodor locations, such as Tidmouth Sheds, Brendam Docks, Knapford Station and Search & Rescue Center. The set has room for more than 100 engines, and comes with Cranky, Harold, and Owen engines in three scales to roll on a new track.

The Fisher-Price Nickelodeon line will include the Shimmer and Shine Genie Dance Assortment. Kids can slide Shimmer and Shine side to side to see them move to the music. Moving them fast or slow will change the song’s tempo. As the characters dance to the “Shimmer Shuffle,” “Magic Carpet Slide,” and more, the jewels in their headpieces will light up and sparkle to the music. The Genie Dance Assortment is designed for kids ages 3 and up.

Fisher-Price’s Disney line expands with the Mickey Mouse Clubhouse Roadster Racers Garage. The garage has three levels for kids to get their roadsters ready for racing, and includes a 360-degree spinning lift, a lever that reveals a lamp, and more. The garage is designed for kids ages 3 and up.

Imaginext DC Super Friends Batbot Xtreme Minnie’s Happy Helpers Headquarters Playset invites kids to the pinkest house in Hot Dog Hills. Minnie’s home is now the headquarters for her new business, Minnie’s Happy Helpers. The play set has five rooms of play on three levels, and Minnie and her friends can ride the elevator to all floors. The play set is made for kids ages 2 and up.

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NKOK

NKOK’s new Junior Bathtime line features bath toys that inspire kids’ imaginations. From a fishing boat that can grab the included floating fish to a Whale Waterfall where the water spins sea-inspired wheels as it cascades, these toys help engage kids during bathtime. A Pirate Ship will join the fleet with a built-in water blaster, a secret water compartment, and a pirate that steers the moving steering wheel.

HABA

HABA launches the Roly Poly Chicken, a wobbly chicken designed for kids ages 6 months and up. The chicken jingles when kids move it, and the sturdy, plastic base allows it to wobble without falling over.

Junior Bathtime Pirate Ship

WINFUN

WinFun launches two new product lines this year, Motion Fun and Water Fun. The Motion Fun line features colorful designs and lively movement in music. The Water Fun line features products from bubbles to water toys that can be used inside in the bath or outdoors at the beach or by the pool. WinFun will also expand its infant, toddler, preschool, musical, and soft toy lines.

The Day ‘n Night Elephant Pal is a semi-soft elephant with crinkly ears and two modes of play: day mode and night mode for soothing sleepy time. The baby-safe light-up mirror has four hidden characters, and pulling down the teether/rattle ring will activate cheerful and soothing melodies, different sounds, and light-up effects. Day ‘n Night Elephant Pal attaches to cribs and strollers and includes a foldable stand for tummy time play.

The Sort ‘n Learn Activity House comes with six colorful sorter blocks and two modes of play: fun sounds and play along tunes. The easy-grasp key locks and unlocks the door and the retractable handle makes it easy to carry along. The activity house features a click-clack clock, a roller, windows that open and close, a garage door, and light-up buttons with music and flashing lights.

The Grow-with-Me Rocking Chair converts as babies grow and includes a mobile night-light with a sound sensor and soft hanging toys. In Stage 1—Detachable Crib Mobile Night Light, when the sound sensor detects baby’s cry, a melody or the pre-recorded parent’s voice plays automatically to soothe baby. In Stage 2—Rocker, calming vibrations and a Day ‘n Night gentle rocking motion help comfort and soothe baby. In Stage 3—Child Seat, the kickstands Elephant Pal flip out to go from rocker to stationary seat for growing toddlers. The pad is machine washable.

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Want to Reach Millions of Consumers During the Holiday Season? en as se

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• Holiday Gift Guide in the November issue of Family Circle magazine, read by nearly 16 million* consumers (*MRI Spring 2016)

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To participate in the 12th Annual The Toy Insider™ contact: Jonathan Samet —(212) 575-4510 x 2321, jsamet@adventurepub.com Laurie Schacht — (212) 575-4510 x 2320, thetoyinsidermom@gmail.com

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TOY FAIR 2017

KD KIDS

KD Kids, a division of KD Group, introduces a new line of infant and preschool toys under the Infinifun brand. The colorful and interactive European-designed toys include a stackable ladybug family that lights up as it is pulled across the floor; a playful koala in a tree that sticks to a highchair tray for lunchtime play; and a floating island that teaches kids about water power as it floats in the tub. The Infinifun line includes more than 25 items for interactive and imaginative play, and also offers a large selection of bilingual toys.

Cheerful Koala High Chair Toy

THE MANHATTAN TOY CO.

The Manhattan Toy Co. adds a new range of toys for baby, and introduces two new lines—Camp Acorn and Farmer’s Market—which will be available this spring. Baby Cones in Pastel or Bright are teethers designed for kids ages 3 months and up. The soft edges soothe tender lips and gums, and each wooden cone forms a circle with the invisible elastic cord.

Baby Cubes in Natural or Colored are designed for kids ages 3 months and up and are moveable, moldable soft cubes that entertain and soothe. Kids can enhance sensory skills when they jumble and stack the cubes.

Designed for kids ages 1 and up, the Fire Truck Pull Toy is a red truck that features a shape sorter, a bead run, and a spinning fireman and dog. Kids can grasp the yellow cord and watch as they roll the fire truck.

The Camp Acorn collection includes plush, a play mat, a photo book, a blankie, and more. The Camp Acorn Plush features three animal characters—a fox, a bunny, and an owl—each stuffed for plush play. The owl and fox plush stand 9 inches tall, and the bunny stretches 10 inches long.

Kids can tug the ribbon on the Camp Acorn Bunny Pull to make the log roll. The pull toy includes a stuffed bunny that fits inside the log. The Camp Acorn Bunny Pull Musical plays Schubert’s lullaby when kids pull the wood ring on Bunny.

The Camp Acorn Raccoon Explorer is a plush doll that comes with a soft, removable camera that hangs around the raccoon’s neck. The plush also includes a removable backpack with a Velcro-like closure.

Camp Acorn Canoe Buddies features a red canoe with three characters—a raccoon, a fox, and an owl. The raccoon squeaks, the fox chimes, and the owl rattles.

The Camp Acorn Travel Toy is also available as a raccoon, an owl, or a fox. Each comes with a rattle and a clip to attach to a car seat, stroller, or shopping cart, and jingles when kids pull down on the plastic teethers.

The Farmer’s Market collection is inspired by Mother Hen and her baby chicks, who take a trip to the market. The line includes toys that kids can take on the go, such as the Farmer’s Market Mother Hen Travel Toy. Mother Hen jiggles when her baby chick sits in her wing pockets. Kids can move the chicken to hear the pocket crinkle and look into the mirror. The travel toy includes a clip to attach it to a stroller or car seat.

Fire Truck Pull Toy

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Submarine Spray Whale

YOOKIDOO

The Spin ‘n Sort Spout Pro, from Yookidoo, is a battery-operated bath spout that draws water from the tub to create an endless stream without wasting water.

The STEM-focused product features 10 different water activities for kids to engage in, and includes three interchangeable bath cups that work with the spout to create different water effects for spraying, straining, and floating.

The Submarine Spray Whale also draws water from the tub and recycles it. The water streams through the diver showerhead and can flow through the floating whale to create a spraying action. Kids can fill the whale with water and turn him into a pouring funnel.

PLAYROOM PREP

Playroom Prep is a hands-on, dry-erase activity book designed for one-on-one use between kids and adults. Designed for kids ages 2 and up, the activity book features simple instructions detailing suggested activities that reinforce discussion and practice. Playroom Prep helps cultivate concentration, fine motor skills, letter sounds, and writing skills.

MAGICFOREST

Magicforest will introduce new lines from European brand Moulin Roty. Les Zig et Zag is a collection for infants that features bright colors and characters. Zacky the Dog is a ring-rattle that features two rubber feet for baby to chew on and soothe the gums. The dog’s ears make a crinkle sound to help engage baby’s senses.

The Horse Activity Stroller Spiral is an activity toy that attaches to a car seat or stroller and features sounds such as crinkles, rattles, and squeaks. It also includes a mouse that hangs from the middle of it.

Moulin Roty will also add new additions to its La Grande Famille collection. “I Am Working” Wooden Tool Valise is a wooden tool set designed for kids ages 3 and up. This 10-piece set includes a hammer, a saw, a wrench, a drill, a screwdriver, vice grips, and additional tools. The suitcase features Sylvain the Rabbit, Jeanne the Goose, and Igor the Wolf building in their workshop.

Designed for kids ages 3 and up, “I Am Cooking” Kitchen Valise is a 10-piece set that includes a saucepan with a lid, a stockpot with a lid, and a strainer, as well as stainless steel utensils, including a spatula, a pasta strainer, a ladle, and a slotted spoon. Everything fits inside the valise, which features a latch to keep it shut. The front of the valise features Nini the Mouse and Sylvain the Rabbit sitting around a kitchen table.

Moulin Roty’s Les Parisiennes collection features classic French cloth dolls. Designed for kids ages 1 and up, the line features a 19-inch Constance doll in a black cotton polka dot dress, as well as a 15inch Colette doll in a floral cotton poplin dress.

Il Était une Fois (loosely translates to “Once Upon a Time”) line will now feature the Little Red Riding Hood Doll. Designed for kids ages 10 months and up, the 17-inch doll features a removable red cape. The doll wears a floral tunic dress with tulle.

Il Était une Fois Tea Set is an 11-piece tea party set. Designed for kids ages 3 and up, the set includes cups, saucers, a teapot with a lid, a sugar bowl with a lid, and creamer. The rose-colored set Les Zig et Zag Zacky the Dog comes in a carry case that features dividers to separate the pieces.

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BACHMANN TRAINS

Bachmann Trains’ new electric large-scale Thomas the Tank Engine with Digital Command Control (DCC) Sound and Percy the Small Engine with DCC Sound feature moving eyes and whistle, chuff, and steam hiss sounds. Additional characters are also available, including James, Edward, Henry, Gordon, Emily, Spencer, and Toby, each with a whistle or a bell sound. These locomotives are designed for kids ages 8 and up. A full line of HO- and large-scale Thomas & Friends locomotives, cars, accessories, and scenery items are also available.

Thomas the Tank Engine with DCC Sound

PLAYMATES TOYS

Playmates Toys, the global master toy partner for Cartoon Network’s Ben 10 animated series, will introduce basic and deluxe figures, a vehicle play set, and role-play items for the fall. The Ben 10 Basic Action Figure Assortment includes Ben Tennyson, the 10 different heroic aliens into which he transforms, as well as additional adversary characters from the show. Ranging in height up to 5 inches tall, each figure is detailed and articulated and comes equipped with themed accessories. The Rustbucket Vehicle & Playset is a two-in-one vehicle that transforms into a three-level play set that stands more than 2 feet tall. Features include an alien transformation chamber, a plasma blaster, an “alien-vator,” a grabbing claw, an alien lab, and more.

Playmates Toys is the master toy licensee for DreamWorks Animation’s Voltron Legendary Defender, which debuted as a Netflix original series last June. The Voltron Basic Action Figure Assortment lets kids collect all of the heroes and villains in the Voltron universe. Each 5.5-inch figure is detailed and articulated, with accessories and additional play features, such as battling actions and firing projectiles. The Ultimate Voltron 14-inch Electronic Figure includes more than 20 phrases and sounds and a laser projectile. This feature-packed Voltron has a light-up face and chest, detail and articulation, and includes Voltron’s iconic sword.

As the master toy licensee for Teenage Mutant Ninja Turtles (TMNT), Playmates launches its new Micro Mutants line, featuring 1.15-inch fully articulated figures with accessories, Turtles-themed micro vehicles, and play sets with multiple levels of play. With the Micro Mutants Pet Turtles Playset Assortment, kids can transform each Pet Turtle figure into a micro mutant play set and discover more than 10 different features, including battle platforms, false floors, ejection stairs, and multiple levels of play. Each set comes with two fully articulated micro action figures and accessories.

The Deluxe Micro Mutant Sweeper Ops Vehicle Playset is a two-in-one set that is compatible with most 4.5-inch TMNT action figures and all micro figures. With the deluxe spiral sweeper, kids can sweep up all of their micro action figures and vehicles by rolling over them and pulling them into the holding jail. Then, kids can transform the Sweeper vehicle into a multi-level Operational Headquarters play set designed with multiple levels of play and tons of play features to discover.

In addition to expanding its line of basic TMNT action figures, Playmates will expand its line of Teenage Mutant Ninja Turtles/WWE Co-Branded Ninja Superstars. The Turtles are dressed as WWE superstars in this 6-inch action figure collection. Each figure is highly detailed to capture the signature look of a particular WWE Superstar. Series two includes Leonardo as WWE Superstar Finn Bálor, Raphael as WWE Superstar The Rock, Donatello as WWE Hall of Famer the Ultimate Warrior, and Michelangelo as WWE Hall of Famer Rowdy Roddy Piper.

Ultimate Voltron 14-inch Electronic Figure

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TOY FAIR 2017

CARRERA OF AMERICA MAISTO

The Maisto Tech Rock Crawler 6x6 is an R/C vehicle featuring six wheels with articulated suspension. Designed for kids ages 8 and up, this 20-inch-long vehicle features front, rear, and central suspension, and low gearing so it is offroad ready.

The Maisto Tech Cyklone Twist is a futuristic R/C stunt vehicle with a spin-steer feature.

Designed for kids ages 8 and up, this 8-inch vehicle features multi-colored LED lights and wild wheelie action.

With the Maisto Tech Street Troopers Scorpion, kids will have to watch out for the movable tail and hidden dart launcher. Designed for kids ages 8 and up, this highly maneuverable threewheeler shoots soft darts and changes shape by radio control.

The Maisto Off-Road Kings Jeep Wrangler is a true 1:24-scale Jeep with performance detail parts, huge off-road tires, and custom wheels.

Designed for kids ages 8 and up, it also features opening doors and tailgate, and a die-cast metal body with plastic parts.

Designed for kids ages 3 and up, the Bburago Pocket Garage is small enough for takealong play. This authentic Ferrari die-cast car is approximately 1.25 inches long and features a spring-powered launcher that doesn’t require any batteries.

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Nintendo’s Super Mario takes off with the Carrera RC Super Mario-Flying Cape Mario flier, from Carrera of America. This 2.4 GHz flying figure comes ready to fly out of the box with a controller and a charger for the figure’s built-in rechargeable battery. A coaxial rotor system keeps the figure stable as kids fly it for up to five minutes on a 30-minute charge.

JADA TOYS

Metals Die-Cast collectible figures, from Jada Toys, launched last year with five 4-inch figures featuring characters from Batman v. Superman: Dawn of Justice.

The line expanded to more than 150 figures from 18 different properties, including WWE, Power Rangers, and Iron Man. This year, Jada Toys will add new properties to the Metal Die-Cast figure lineup, including Guardians of the Galaxy Vol. 2, Star Trek, and the NBA. The Metals line will also feature new form factors and scales.

Under license from Universal, Jada Toys will release new vehicles and R/Cs based on the eighth installment in the Fast & Furious series, The Fate of the Furious.

The line will feature the Elite Off-Road R/C, based on the Ice Charger from the film.

Based on the new Disney Junior series Mickey and the Roadster Racers, Jada’s Mickey Transforming Roadster Racer is an easy-to-operate remote control vehicle for kids ages 4 and up. Kids can use the remote to transform Mickey’s classic roadster into his Roadster Racer. It also features lights and sounds from the show.

Mickey Transforming Roadster Racer

TOY FAIR 2017

TREE HOUSE KIDS

Tree House Kids line

TOY STATE

The Toy Hauler, from Tree House Kids, lets kids haul their toy ATVs, trail bikes, and quads. It can be towed on the back of other 1:18-scale Tree House Kids trucks, and it features a folding ramp that allows smaller vehicles to drive in and roll out.

With the Jeep Wrangler Rubicon, kids can enjoy new features, including customizable tubular doors, a detachable camping tent, and functional spotlights that allow them to play at night.

The Nikko Air Race Vision 220 FPV Pro drone, from Toy State, leverages the latest drone-racing technology to deliver an immersive experience. Designed for kids ages 14 and up, aspiring racers can see what the drone sees while in flight. Also from the Nikko Air line is the Nikko Air Elite 115 Race Set, designed for kids ages 8 and up. Kids can master their drone skills, create Hot Wheels Lights & Sounds Extreme Action—Vampyra custom race tracks, and challenge their friends.

The Nikko Psycho Gyro, designed for kids ages 8 and up, delivers exclusive Gyro Stunt control technology, allowing kids to spin, drive, and stunt on one or two wheels.

From the Road Rippers line, Toy State introduces the Street Beatz Truck, designed for kids ages 3 and up. This custom-designed vehicle includes high-impact, speaker-pulsing action. It also features music, vehicle sounds, flashing lights, and motorized drive.

The Hot Wheels Lights & Sounds Extreme Action—Vampyra, designed for kids ages 3 and up, features flapping wings. This motorized vehicle includes extreme action and themed music.

Designed for kids ages 3 and up, the DC Super Friends Super Cape lets kids race at the speed of light with their own crime-fighting machine. Fully equipped with motorized drive, light-up logos, realistic sounds, vocal phrases, and a flapping cape, kids can use this vehicle to make sure justice is served. The DC Super Friends Clip & Go Hero is an infrared Super Friend that drives forward with turn-in-reverse action. Designed for kids ages 3 and up, it secures to clothing for on-the-go play and features sound effects.

The DC Legacy Series lets kids step into the Dark Knight’s garage and check out his best rides. With styles ranging from 1966 to 2016, each vehicle features working lights and realistic sounds.

Toy State’s Teenage Mutant Ninja Turtles line features the Battle Drive vehicle, which lets kids battle enemies with mechanical weapon action. Leo chops his sword and Shredder spins his blades and has pop-out weapon reveals. This vehicle features motorized drive, light effects, and vocal phrases. Kids can take on their rivals with the Teenage Mutant Ninja Turtles Combat Trucks, featuring lights, sound effects, and moving weapons when pushed.

The Cat Machine Maker Junior Operator Multi Machines set comes with all of the parts to build a dump truck, wheel loader, or bulldozer. Kids can also mix and match the pieces to build their own machine. A machine operator figure, a chunky screwdriver, and a reusable carrying case are also included.

The Cat Metal Machines 16-Inch Dump Truck is made with real steel so it is tough enough to haul whatever kids need to haul to and from the worksite. Designed for kids ages 3 and up, it can haul up to 45 pounds.

Kids can bring their Buildin’ Crew Buddies with them wherever they go with the Cat Buildin’ Crew Big Beam Machine Haulin’ Harry.

Harry illuminates any dark room with his night-light, or kids can take him on the go using his flashlight. His eyes wiggle back and forth as kids push him around, and he features lights, sounds, and vocal phrases.

Designed for kids ages 5 and up, the Cat Yellow Construction RCs are full-function remote control Cat machines designed to bring the construction site to the backyard. Kids can scoop up and load gravel, sand, or loose dirt with the motorized dump bed and shovel.

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TOY FAIR 2017

SPIN MASTER

The Air Hogs DR1 Competition FPV Race Drone joins Spin Master’s Air Hogs line. Kids can get closer to experiencing professional drone racing with the drone’s first person view (FPV), speed, and durability. Made for kids ages 14 and up, the drone has analog 5.8 GHz for streaming the finish line. The DR1 Official FPV Race Drone has FPV streaming via a headset and a smartphone, and is designed for kids ages 12 and up. The DR1 Micro Race Drone is ideal for indoor racing with a 250-foot range and ducted propellers for increased durability, and is made for kids ages 8 and up.

The Air Hogs Robo Trax traverses any terrain in tank mode, transforms into a robot, and defeats the enemies by firing missiles. Its durable design has a 100-foot range. This R/C vehicle is for kids ages 8 and up.

The Air Hogs Outdoor Stunt Drone is a large, high-speed outdoor stunt quad with a removable cage. Beginner and advanced pilots can fly the drone indoors and outside, and perform stunts with the push of a button. The drone is designed for kids ages 8 and up.

The Tech Deck line expands with the Skate Anywhere Street Course, where kids can collect all three sets and build an obstacle course. The Transforming Container Ramp comes with six different obstacles ranging from quarter pipes to rails that kids can reconfigure into different skate park combinations. Kids can also build a skate park with the SLS Skate Park Ramp. All Tech Deck items are for kids ages 6 and up.

Air Hogs DR1 Micro Race Drone

TOMY

TOMY will launch new Pokémon Legendary Action Figures, Lunala and Solgaleo, which are highly detailed figures with multiple points of articulation. Designed for kids ages 4 and up, each figure is sold separately.

John Deere Deluxe Lightning Wheels have reached a new level with motion-activated sounds and new, colored lights. Roll the tractor forward or backward to activate the motion-specific engine sounds, and watch as the lights change color the faster it goes.

Based on Sonic’s vehicle in the second season of the TV show, Sonic’s Blue Force One transforms into three driving modes. Sonic can use Blue Force One on the road, in the water, or in the air. Designed for kids ages 4 and up, the vehicle includes a Sonic figure.

Kids can become Pokémon Trainers with the Clip ‘n Carry Poké Ball Belt. Choose between Fire, Water, or Grass type. Designed for kids ages 4 and up, the set includes a belt, a Poké Ball, a dedicated Pokémon type 2-inch figure, and its related Poké Ball.

The John Deere 1:16-Scale Precision Elite 7800 Tractor is the fourth release in the Elite series.

Designed for kids ages 14 and up, this 1:16 replica features removable die-cast weights, opening doors, removable panels, and working cab and warning lights.

Experience “Adventures in Motion” with ANIA Animal: Animal Packs. Each animal features fine details and up to five points of articulation at the mouth, legs, wings, tail, fins, head, and/or neck. Designed for kids ages 3 and up, the collection features animals from around the world to explore the arctic, ocean, forest, grasslands, and prehistoric ages.

The ANIA Animal: Adventure Set is a habitat for kids’ collection of ANIA animals. Designed for kids ages 3 and up, this detailed play environment enables kids to create an arctic, prehistoric, or safari ANIA adventure, and features sounds and motions.

John Deere Deluxe Lightning Wheels

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ECHO TECHNOLOGIES

Echo Technologies introduces the Echo Max Rumbler.

Designed for kids ages 8 and up, this high-speed, high-performance vehicle can race, jump, flip, and spin. It features a futuristic design with LED lights.

SKULLDUGGERY

Skullduggery’s Max Traxxx Tracer Racer Extreme Set will take kids’ racing to the next level and provide hours of high-speed chases in the light or dark. Kids can set the darkness ablaze as Tracer Racer cars blaze streaks of light on Skullduggery’s glowin-the-dark dual lane racing track. Equipped with Light Trail Technology, Tracer Racers beam down light rays from their undercarriages onto tracks specially engineered to emit glow remnants long after the racer has passed. Cars reach scale speeds of up to 500 miles per hour and recharge when plugged into the battery-powered controller.

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AMERICAN PLASTIC TOYS

Gigantic Auto Hauler

LIONEL

The Gigantic Fire Truck, from American Plastic Toys, is a super-sized bright red engine. Kids can role-play save-the-day scenarios with the movable boom bucket, extension ladders, and a storage compartment on this 2-foot-long truck. The heavy-duty Gigantic Auto Hauler comes with a sports car and features a large tilting bed for easy loading. Both vehicles are designed for kids ages 2 and up.

American Plastic Toys’ new character vehicle assortment includes airplanes, tug boats, and construction trucks. These vehicles feature character faces and bright colors and are suitable for kids ages 18 months and up.

The sturdy Construction Scoop lets kids take on the toughest mountain in the sandbox or at the beach thanks to its colorful shovel and scoop. These vehicles are suitable for kids ages 18 months and up.

Lionel is set to introduce new tech features to its collection of model trains. For the first time, families can operate Lionel’s Ready-to-Run train sets using Bluetooth technology. Users can download the free Lionel LionChief app and connect any 2017 Ready-to-Run train set to a wireless device. Using Bluetooth technology rather than a remote control unlocks additional features, including the ability to operate the train’s smoke, momentum, speed, volume, and pitch. The Ready-to-Run sets include everything families need to get started, including a locomotive, cars, track, and more.

In the Mickey & Friends Express Ready-to-Run Set, each piece of the train resembles one of five famous Disney characters: Mickey, Minnie, Donald, Goofy, and Pluto. The set includes a 2-4-2 Mickey & Minnie Steam Locomotive and tender, a Donald Duck tank car, a Goofy boxcar, a Pluto caboose, 12 pieces of FasTrack, and more. The locomotive also features optional snap-on Mickey ears, while the freight cars feature Donald Duck’s hat, opening doors on the boxcar that reveal Goofy, and an optional Pluto tail. This set also has a RailSounds R/C sound system with steam chuffing and background sounds, a horn, a bell, and user-activated announcements, as well as an operating headlight.

The Polar Express Ready-to-Run Set is a newly decorated and enhanced The Polar Express LionChief set that includes a 2-8-4 locomotive and tender, two coach cars, an observation car, four articulated movie characters, 12 pieces of FasTrack, a LionChief remote, and The Polar Express bell. The locomotive features “All aboard The Polar Express” and “Tickets, please“ movie sound clips, on-off switches for smoke and sound, a RailSounds R/C sound system, a puffing smoke unit, an operating coupler on rear of tender, a maintenance-free motor, two traction tires, a die-cast metal locomotive body, a large pilot, and a headlight lens shield. The passenger cars feature interior lighting, a decorated drumhead, a rounded observation platform, and silhouettes in the windows.

The Hogwarts Express LionChief Ready-to-Run Set features a 4-6-0 electric locomotive controlled by remote, RailSounds RC sound system, a maintenance-free motor, an operating headlight, puffing smoke, cab window “glass,” traction tires, a die-cast metal body, separately applied marker lamps, driver linkage, brake stands, coupler air lines, and buffers. The two passenger coaches feature interior illumination, plastic trucks and operating couplers, and soft molded diaphragms Mickey & Friends Express Ready-to-Run Set between the cars. It also includes a combination car, 12 pieces of FasTrack, and more.

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JAKKS PACIFIC

Jakks Pacific’s Extreme Performance Skateboard drives up to 14 mph for a high-speed R/C experience. Kids ages 8 and up can get even more extreme and launch the skateboard off jumps for air and distance. Kids can also drift the skateboard when doing high-speed turns. The Extreme Performance Skateboard toy includes a “roll-bar” that puts the vehicle back into driving position when knocked over.

Kids can control the new R/C Rock ‘n Roll Groot as he dances, spins, talks, and lights up. In Manual Mode, kids control the action with the remote, modeled after the iconic “Awesome Mix” cassette tape, while the song “Flashlight” plays. Groot can shimmy back and forth or spin around on the ground. He will even spin himself back upright if he falls over. In Listen Mode, Groot will dance on his own to almost any song when placed near a speaker. The remote also features a button that triggers four different “I am Groot” phrases during play. The base of the unit lights up for a galactic dance party with Groot.

ODYSSEY TOYS

Rock ‘n Roll Groot

NKOK

The new Power Rangers Ninja Steel Megazord, from NKOK, is a 22-inch R/C deluxe Megazord with posable arms, lights, and sound effects. The Gold Ranger’s revolutionary King Bison ATV is a full-function R/C vehicle that features the Gold Ranger in the driver’s seat and working lights.

Laser tag is hitting the skies with NKOK’s Air Banditz aerial laser tag Battle Quadcopters. Featuring futuristic sound effects for each shot and each hit, kids can choose from three speeds, so beginner and advanced pilots alike can enjoy the battle.

Battle Quadcopters

Odyssey Toys’ Infinity NX provides a new tilt on drone flight. With the G-Sensor Mode, gamers and pilots can use a smartphone as the controller, tilting to control the flight. With the Odyssey Toys app, users can even draw a course on the phone and put Infinity NX in auto-pilot mode for a custom flight experience. Or, for a more traditional flight experience, users can opt for the conventional controls with the included controller. The Infinity NX features one-key return, auto-takeoff and landing, and takes high-quality photos and videos.

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MATTEL

TECH 4 KIDS

The Roto Revolution Track Set joins Mattel’s Hot Wheels line,allowing kids to test their skills in this head-to-head faceoff. Challengers strategically launch their Hot Wheels cars into the rotating set, and with perfect timing, the cars will loop around the set, crashing and smashing into opponents’ cars. Made for kids 5 and up, the set comes with two launchers and two Hot Wheels vehicles.

Kids can play out epic action scenes with the Fast & Furious Basic Stunt Starts Assortment. Each set comes with a 1:32-scale vehicle and an action figure based on characters from the Fast & Furious films. Kids can launch 2-inch fully articulated figures from their vehicles, and use their magFast & Furious Basic Stunt Starts netic ability to hang on the hoods and trunks of the cars. Basic Stunt Starts are made for kids ages 5 and up.

Tech 4 Kids’ Battle Bots is a build-and-battle system designed for kids ages 8 and up. Kids can build their own robot and use the remote control to engage in battle with the other robots. Pieces will fall off of the Bots during battle, and the player to hit their opponent’s kill switch wins the showdown.

ALPHA GROUP U.S.

This fall, Alpha Group U.S., formerly known as Auldey Toys, will introduce Drone Force, a team of easy-to-fly R/C creatures, each with different performance and battle features, designed for kids ages 6 and up.

Stinger brings alien drone technology to kids’ fingertips. They can take control of the skies with stable and intuitive flight control.

Stinger features a durable exoskeleton roll cage for safe and strong indoor flying.

Arachno Fury is the spider that can fly, perform flips, dips, and dive bomb stunts with an easy-to-use controller.

With an infrared targeting system, the Raptor Strike can take aim and fire dual missiles in flight.

Angler Attack is the terror of the sea illuminating the skies. It features an electro-surge attack with luminescent LEDS and glow effects, and one-touch take-off and landing for easy flight.

Morph Zilla features surface to sky mayhem. Kids can drive in Ape Mode, morph into action, and then fly in Drone Mode. It is easy for kids to morph and stunt.

Drone Force Arachno Fury, Raptor Strike, Angler Attack, and Morph Zilla can be used indoors or outside.

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SPECIALTY TOYS & GIFTS I ASTRA’S INSIGHTS

MIGHTY MARKETPLACE: 2016 ASTRA Marketplace & Academy

Taking It to the Next Level in 2017

by KIMBERLY MOSLEY, president, American Specialty Toy Retailing Association THE BEGINNING Some members of the American Specialty Toy Retailing Association (ASTRA) may remember a hotel conference room in Charleston, S.C. back in 2002—way before my time—when ASTRA tested the idea of a “marketplace” at its annual meeting.

A handful of manufacturers did their best to set up attractive displays on narrow tables set up in three rows that ran almost the full length of the room. It ran almost the full length because some space had to be saved for chairs, so attendees could sit for the “academy” part of the meeting. At the end of the day, the conference room was locked and most exhibitors and retailers went out for fried green tomatoes, local shrimp, and boiled peanuts. Those who were there attest to the feeling that the specialty toy industry was stronger and better thanks to manufacturers, sales representatives, and retailers working together.

MIGHTY TOGETHER Fast forward 15 years later, and this year’s Marketplace will cover approximately 75,000 square feet in a convention center exhibit hall, and will include more than 500 exhibitors—our largest ever. So, for our theme this year, we are leapfrogging straight to “mighty.” The 2017 ASTRA Marketplace & Academy will take place June 25 to 28 in Philadelphia with the title “Mighty Together: Inspired by the Power of Play.”

Mighty indeed. This word reflects not just our growth, but also the collective skills of our members and their passion for entrepreneurial business and the inspiration to make the world a better place through the power of play. It recognizes that individual businesses may be small, but one viable—and essential—avenue for growth is working together.

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MEMBER FEEDBACK Immediately following the 2016 Marketplace & Academy in Denver, ASTRA conducted a trade show audit to learn more about what members value in their annual conference. Response to the survey was statistically significant. More than 30 percent of ASTRA members responded in roughly the same proportion by category as the ASTRA membership—about 45 percent toy retailers and 40 percent toy manufacturers, with toy sales representatives and others making up the remainder. Here’s what attendees told us: • Overall: Nearly nine out of 10 attendees rate Marketplace & Academy as a highly valuable business opportunity after considering the expenses for attending, and most said they are likely to attend the 2017 Marketplace & Academy. Eighty-three percent indicated they are very satisfied with the event.

• Education: More than two-thirds said the education offered is very highly valuable.

They prefer education that has strong practical application to running their stores, as opposed to more general business education.

• Networking: Eighty-two percent of retailers feel a strong sense of community at Marketplace. Eighty-eight percent of retailers said, ”Marketplace & Academy is for people like me.“ • Product Sourcing and Discounts: Nine out of 10 retailers are very satisfied with the quantity of specialty toy exhibitors at the event. Many retailers reported that significant show discounts on products helped to offset the cost of attending the event.

NEW TO THIS YEAR’S MARKETPLACE & ACADEMY Based on what we learned from our attendees, we continue to evolve Marketplace

& Academy. Here are some changes for this year’s meeting in Philadelphia: • More exhibit floor time: Three full days!

Nine out of 10 retailers told us that Marketplace is important for them to view new products and services, as well as purchase and place orders for new items. That said, manufacturers echoed the need for more time.

• New on the exhibit floor: We’re not ready for big announcements yet, but new plans are in the works. Attendees can look for more interactive areas on the show floor, and growth in the new product gallery, so retailers can find the newest, coolest toys that will set their business apart from the rest.

• Pre-conference certification opportunity: Those who attend this year’s meeting can become a Certified Play Expert (CPE) when they arrive in Philadelphia a bit earlier for a day and a half workshop of play on Friday and Saturday. Once finished, individuals will leave with the CPE credential and be an expert of play in their community.

As businesses constantly evolve, so do the trade associations that support them. It’s been 25 years since ASTRA was founded, and 15 years since that nascent Marketplace in Charleston. ASTRA will head to Philadelphia 1,800 members strong, and with mighty aspirations and inspiration built on our history and the insights of our members. We are mighty excited. See you there! »

Kimberly Mosley, president of the American Specialty Toy Retailing Association, is an experienced, award-winning, results-oriented association executive with a long track record of success in managing association operations, developing innovative programs, and growing revenue.

SPECIALTY TOYS & GIFTS | TOY FAIR 2017

EDUCATIONAL INSIGHTS

Educational Insights expands its GeoSafari Jr. line with the new GeoSafari Jr. Talking Microscope, a talking microscope for preschoolers. Kids can investigate animals, plants, and household items up close as they hear the voice of wildlife conservationist Bindi Irwin. Designed for kids ages 4 and up, the microscope features 20 slides, 100 fun facts, and quiz questions about each image. North American International Toy Fair attendees will have the opportunity to meet Bindi and get a photo with her on Feb. 19 from 2 to 4 p.m.

UNCLE MILTON

A new brand from Uncle Milton, Stones X Bones encourages kids to discover the world of archaeology as they “Search Earth. Discover History.” This activity toy and game brand was created through Uncle Milton’s partnership with SEARCH, a U.S. archaeology company. By using the experience and adventures of real archaeologists, the new line encourages kids to discover archaeology while learning how artifacts connect us to our history. The multi-faceted play experience includes kids digging for artifacts, sorting and classifying their treasures as they learn about their historic significance, and using the field guide to learn archaeology skills. The strategic game challenges kids to compete against fellow archaeologists in the ultimate quest to find and preserve the golden artifact. Designed for kids ages 8 and up, this line includes three different adventures: Jungle Expedition, Undersea Expedition, and Desert Expedition.

DEMDACO

DEMDACO introduces the true by kelly rae roberts line, which applies artist Kelly Rae Roberts’ artistry and sentiments to baby gifts and décor. The Rainbow Pillow features the saying, “Shine bright little one;” the Hot Air Balloon Wall Art says, “I love you all the way around the Earth;” and the Sailboat frame holds a 4-by-6-inch photo and says, “Always sail toward your dreams.”

Jammie Pals is a collection of kids’ pajamas that come with a plush friend dressed to match. The pajamas fit infants up to 9 months. Love You to the Moon and Back Bunny & Pajama Gift Set comes with pink pajamas and a bunny plush, while Twinkle Twinkle Little Star Bear & Pajama Gift Set comes with navy pajamas and a bear plush.

Splish Splash is a line of bath towels and tub sets that encourage imaginative play during bath time. It includes the Shark Hooded Bath Towel, Mermaid Hooded Bath Towel, and Pirate Hooded Bath Towel, which fold up into a character hood; the Octopus 4-piece Bath Gift Set, which includes a character mesh bag, a wash cloth, a bath toy, and a scrubby; and Pirate 3-piece Bath Gift Set, which comes with a mesh bag, a wash cloth, a bath mitt, and a bath toy.

Love to Play Puppet Books are interactive plush puppets that feature storytelling in a new format. The Old MacDonald Had a Farm Puppet Book is a plush puppet with a soft storybook that attaches with Velcro.

Old MacDonald Had a Farm Puppet Book

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ADORA

Adora, a division of Charisma Brands LLC, will extend its Mixxie Mopsie line with two new dolls.

Mixxie Mermaid features nine interchangeable pieces, including a doll body, two legs, a mermaid tail, a tutu, a decorative hair tie, and a shell charm necklace.

Adora also adds Mixxie Kitty to the line. Mixxie Kitty has 14 interchangeable pieces, including a kitty body, four legs, two decorative leg bands, a tutu, a magical unicorn headband, a flower necklace, and a ponytail hair accessory. In addition to Mixxie Mermaid and Mixxie Kitty, the line also includes Mixxie Mopsie Jazzy Sparkles, Hugsy Daisy, and Mixxie Pony. Designed for kids ages 4 and up, the line consists of creative toys that enhance motor skills and color and pattern recognition. Made for little hands, the buttons are large and smooth.

The Baby Activity Book features sounds, shapes, colors, textures, pockets, and more. The back cover of the book has a soft texture and crinkly, easy-to-hold wings. Each page features bright colors and a different activity, such as opening doors, a mirror for baby to see his or her reflection, and a pocket. The book includes geometric shapes and primary colors. The activity book helps babies develop motor skills and is great for stimulation.

Mixxie Kitty

BRACKITZ

Brackitz adds to its collection of construction toys with the Pulleys Set, which is designed for kids ages 4 and up. With the addition of pulleys, string, a crank, and a bucket, kids can design and create ziplines, cranes, elevators, drawbridges, and more.

The Pulleys Set includes 88 pieces.

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THAMES & KOSMOS

Exit: The Game, from Thames & Kosmos, is the popular escapethe-room concept for home use. This party game challenges up to six players to solve a series of riddles and puzzles to escape from a room.

Each correct solution brings them to another riddle. Designed for kids ages 12 and up, the game will be available in May in three versions: Pharaoh’s Tomb, Secret Lab, and Abandoned Cabin.

Thames & Kosmos will also introduce Remote-Control Machines: Construction Vehicles, designed for kids ages 6 and up. With this set, kids can build eight remote-controlled construction vehicles and use a wireless remote to move the models around.

They can also control the models’ construction apparatuses, such as diggers and shovels, to move play construction materials. Instructions for two additional models are also available online.

SPECIALTY TOYS & GIFTS | TOY FAIR 2017

GREAT PRETENDERS

Creative Education of Canada expands its Great Pretenders brand of dress-up costumes. The Make It Creative! Princess Slipper Design Kit is a new addition to Great Pretenders’ Make It Creative Kits line. Designed for kids ages 4 to 6, the kit includes colored beads, pom-poms, and other accessories that kids can use to design their own slippers. With 350 pieces to use, kids can make their footwear match their personal styles.

Designed for kids ages 3 and up, the brand’s Colour-A-Puppet Colour-A-Puppet Set Set lets kids customize their own puppets. The set includes two double-sided puppets to color and six markers. The line includes a princess, a knight, a dragon, and a wizard. Kids can color designs, wash them, and color them again. The puppets encourage imaginative play either at home or on-the-go.

Great Pretenders will also add the Royal Pretty in Pink Gown, which features a double hoop for extra fullness and a layered glitter tulle skirt. The dress is designed for kids ages 4 and up, and has silver trim, pink damask with metallic details, and puffed sleeves.

GREEN TOYS

ANN WILLIAMS GROUP

Ann Williams Group introduces Craft-tastic Creative Challenge Boxes, designed for kids ages 8 and up. Each kit provides kids with seven different challenges in order to create seven different projects from the supplies in the box. Instead of instructions, the boxes include prompts to help kids develop their own solutions. The kits are available in four different themes, including Artist’s Box, Inventor’s Box, Idea Box, and Tinker Box.

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The Green Toys House Playset is a multi-level house with a staircase, a bed, a bathtub, a table, and two chairs. It includes a yellow convertible and two mice. Kids can place the moveable stairs anywhere along the second level, and the fully open balcony on the back of the play set allows kids to arrange the accessories in different ways. The accessories all fit inside the house for easy clean-up and storage. Designed for kids ages 2 and up, the play set will be available this summer.

The Green Toys Wagon features a 100-percent cotton rope handle that easily tucks inside for storage. The thick tires and a low-set bed make the wagon the perfect size for little ones to haul around their possessions. The wagon is designed for kids ages 1 and up, and will be available this spring. Green Toys Wagon and House Playset are both made in the U.S. from 100-percent recycled plastic with no bisphenol A (BPA), phthalates, or polyvinyl chloride (PVC).

Green Toys House Playset

THE IRISH FAIRY DOOR CO.

The Irish Fairy Door Co. introduces the Worry Plaque, designed for kids ages 3 and up. Kids can think of their worry, place their hand on the plaque, and watch as it glows red.

Once the plaque glows green, the worry is transferred to the fairies.

Since the fairies use human worries to grant wishes, the energy from kids’ worries become wish-granting dust. The Worry Plaque also includes access to a collection of positive video affirmations that assure kids their worry was given away, available at theirishfairydoorcompany.com.

SMART PLAY

The Animal Planet Fun to Trace Projector, from Smart Play, is a two-in-one projector that has a tracing mode and a night-light mode. Designed for kids ages 3 and up, the projector teaches the entire animal alphabet and lets kids create cool poses with the monkey. Kids can use any drawing surface or instrument to trace and color the images.

Smart Play also introduces the two-in-one Flip It Projector and Night Light. Kids can flip the toy on the base to operate the two play modes. It contains three disks with 24 fun images to project on wall or ceiling. The night-light mode has a 15-minute timer with a built-in stand.

The Recreate Reusable Coloring Mats are large mats that offer hours of educational coloring entertainment. The colors wash away easily with tap water. There are five designs that combine playtime with learning, including dinosaur, wild animals, alphabet, zoo crossword, and farm crossword.

Captain Roam-E-O

OWI

The Magnetic Levitation Express, from OWI, uses electromagnet, propulsion magnets, and levitation magnets to teach kids the basic principles of how magnets repel and attract each other. Designed for kids ages 10 and up, the kit features scientifically placed magnetic strips built into the side of a guideway that allow the Magnetic Levitation Express train to hover stably and run smoothly at high speeds on the rail.

Captain Roam-E-O is an all-terrain solar vehicle, equipped with six-wheel mechanical suspension and a four-wheel drive system. Designed for kids ages 8 and up, Captain Roam-E-O has a planetary gear transmission system and adjustable robotic arms.

Detective BugSee will march on its way, seeking valuable clues when activated by the power of the sun.

Designed for kids ages 8 and up, Detective BugSee is assembled from 51 pieces and will keep strutting with more vigor with direct sunlight.

Solar Wild Boar is a solar kit that smiles as it klippy-klocks around any mess. Suitable for kids ages 8 and up, the boar is assembled with 47 assembly parts and kids can watch its appetite comes to life on sunny days.

Animal Planet Fun to Trace Projector

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DOUGLAS CO.

Douglas Co. celebrated its 60th anniversary and will debut new Toddler Board Books. The books feature soft fabric insert covers to engage kids. The glossy, colored pages feature a story line about a Douglas plush animal. The initial line will include 6-inch square books that are designed for little hands, including Pauline the Pig, Bella the Golden Retriever, Jules the Unicorn, Spike the Narwhal, Lena the Llama, and Spunky the Hedgehog. Each cover features the soft plush face of the animal it represents. Toddler Board Books offer a story, as well as a textural experience, and are expected to hit store shelves this March.

Lil’ Sshlumpie Teether Blankies are designed for comfort and play and combine a teether and a sschlumpie plush. The line is available in eight designs: Spotted Giraffe, Fox, Pink Bear, Blue Bear, Lamb, Pink Elephant, Tan Puppy, and Gray Elephant.

INSECT LORE

Insect Lore extends its line of butterfly kits with the new Butterfly Friends Forever line. Designed for kids ages 4 and up, My Secret Butterfly Garden lets kids build the garden with miniature flowers, butterfly statues, wishing wells, and garden benches. Using the butterfly-shaped pipette, kids will make and feed their butterflies nectar before it’s time to set them free.

My Secret Butterfly Nectar Recipe Set is a science recipe set. Designed for kids ages 4 and up, the set includes a butterfly-shaped pipette, a butterfly-shaped measuring spoon, and real tools to make and store nectar.

My Secret Butterfly Journal is a place for kids to keep and secure their secrets. With the Butterfly Key, kids can open and close the journal to reveal the hidden Butterfly Pen. The journal is designed for kids ages 3 and up.

My Secret Butterfly Wings & Ring features handmade, soft fabric butterfly wings and a butterfly ring that flutters when kids move their fingers. The set is designed for kids ages 4 and up.

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THE HAYWIRE GROUP

The Haywire Group’s Hey! Those Are My Glasses is a simple game of shapes designed for two to four players ages 4 and up. Players have to match the shapes of the glasses with the shapes on the die, and then collect every match they’ve made. The bespectacled, lovable little lemurs make this game cute, easy, and fun for everyone.

Slow Poke is Haywire’s take on the classic game of Old Maid, featuring a colorful collection of nature’s most laid-back creatures. Animals such as sea horses, koalas, basset hounds, and the sloth chill together for a lighthearted, leisurely card game. This game is designed for two to four players ages 4 and up.

In Beekeeper, players handle the hives as their swarm of drones and queens is flipped and rearranged. Players must create two colonies before their opponents do to earn the title of honey harvesting hero. Beekeeper is suitable for two to four players ages 6 and up.

In Mars Needs Heroes!, players use their team of allies (the Bot, the Doctor, the Technician, and two Squad Leaders) to outplay their opponents and capture as many evil doers as they can. This card game is made for two to four players ages 8 and up.

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ALEX BRANDS

Alex Brands expands the Scientific Explorer line of educational kits with the Scientific Explorer Disgusting Zombie Parasites Kit. The gross-out kit contains multiple slimy experiments that will teach kids about the life cycle of parasites. Kids can make lifelike fungus parasites, replicate gelatinous nematode larvae, or watch the movement of a cockroach change as it becomes a zombie under the neurotoxin of a jade wasp. All materials and mixes in the kit are nontoxic and hypoallergenic.

Kids will learn the mechanics and craftsmanship of Automata engineering with the Scientific Explorer Auto-Motion Gear Horse. Using pre-cut wood pieces, gears, connectors, and axels, kids can assemble a mechanical wooden horse that mimics lifelike movements with the turn of a crank.

Alex Brands’ Magic Kits Collection has a new look this year, with two new kits that fuse science, magic, and money. With the Magnificent Magic Money Show, kids can master more than Janod Green Market Grocery Cart 25 money tricks, including the Karate Coin, Pen Through Dollar, Self-folding Dollar, and Penny to Dime. The set also includes a Magic Wallet to transfigure bills and cards, or make them vanish and reappear.

With The Magic Science Spectacular!, kids will learn how to perform more than 40 spectacular science-based tricks while learning the physics, chemistry, and psychology behind them, including The Swimming Squid, Hydrostatic Barrel, Refilling Cola, and Disappearing Water. The set also includes a bonus trick that works with any smartphone.

The Janod line features a new role-play collection, including the Spicy Cooker Kitchen, Mademoiselle’s Dollhouse, and the Green Market Grocery Cart. These sturdy wood constructions feature modern illustrations and contain numerous working parts and coordinating accessories, all of which promote imaginative play and social development.

SCHLEICH

Kids can go on an adventure with the Croco Jungle Research Station, from Schleich’s Wild Life line, designed for kids ages 3 to 8. With multiple accessories and secret doors, the set features 27 accessories, four animals—a croc, a baby elephant, an orangutan, and a black panther—and a Croco skull with upper jaw that can be opened and closed for a secret hiding place. Schleich will also introduce the Wild Life Starter Set, which features classic animal figurines—a lion, a zebra, a chimpanzee, and a baby elephant.

Large Red Barn with Animals & Accessories, part of the Farm World line, features a detachable roof and movable doors. The set comes with a farmer, a cow and a calf, a fence, a wheelbarrow, feed, and other accessories.

The Horse Club Mobile Vet is an on-the-go play set featuring a vet with moveable arms, a foal, Horse Club bandages, a prescription tablet, and other vet accessories. The vehicle’s roof and side wall can be folded open for optimum playability. For added play scenarios, the Mobile Vet can also attach to the existing Horse Club trailer.

The Giant Volcano with T-rex play set includes a painted T. rex, an eight-part Stegosaurus skeleton, and accessories. Kids can press the skull to release the stalactites, remove the plants and pools of water, set the dinosaur trap, or hit the large stone to see the fossil puzzle erupt from the side of the volcano.

Princess Isabelle and the prince take their places on the carriage throne with the Royal Seashell Carriage, from the new Bayala mermaids line. The carriage includes a mermaid, a merman, a detachable throne, a sceptre, attachable flowers, shells, snails, a magic wand, and more accessories. Magnets allow the mermaid and merman to attach to the seahorses.

Launching in March, Hawkman, Catwoman, and Shazam single classic figurines join the Schleich DC Comics line. Schleich will also feature two Wonder Woman movie figurines launching in Giant Volcano with T-rex May and four Justice League movie figurines in September.

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NEAT-OH!

Neat-Oh! introduces Linkt craft kits, which let kids link small metal pieces to create jewelry.

Each kit comes with a patent-pending tool and soft metal pieces for kids to make necklaces, earrings, or bracelets. The kits include everything kids need to create multiple projects, and each kit features a bonus project, such as the Mobius ball charm in the Maille Bonding kit. Designed for kids ages 8 and up, all five Linkt sets will be available this spring.

Zipes Speed Pipes is a new line from Neat-Oh! that lets kids send vehicles on a gravity-defying adventure. Kids can assemble the Zipes Speed Pipes to create tracks that twist, loop, and lean. The Zipes Speed Pipes Performance Pack Starter Set includes an R/C vehicle with working lights, multiple pipes, and a cosmic strobe ball. The Duel Barrel Racing Pack features two Zipes Racers and enough pipe pieces to create two paths for an epic showdown. Additional accessory and expansion packs are also available. Designed for kids ages 5 and up, Zipes Speed Pipes sets will be available in March.

Magnutto Mood Match is a two-in-one game designed for kids ages 5 and up. Play begins with an illustrated scene, and then players are challenged to create a story based on what they see. Kids can choose from competitive or cooperative games. In Mood Match, kids race to be the first to find things in the scene, remember the tale, and add to the story line. In Memory Lane, kids play as a team and help each other find things in the scene, collectively recall the tale, and add to the story line together.

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LEARNING RESOURCES

Puzzle Globe, from Learning Resources, is a rotatable globe with matching posts and holes to make it easy for kids to put the continents in place. Made for kids ages 3 and up, the globe features animals and landmarks, six continent puzzle pieces, six continent labels, and a sheet of blank sticker labels.

Kids can build early skills as they build their own robot friend with Count & Build TotBot. The bot will help strengthen kids’ fine motor skills while they twist shape, number, and color pieces into place with the easy-to-hold wrench, and develop number recognition and shape identification skills. The robot is designed for kids ages 2 and up.

The 1-2-3 Build It! Car-Plane-Boat is a construction toy that kids can build three different ways while learning early STEM skills, such as engineering. Made for kids ages 2 and up, the mix-and-match pieces can be built as a car, an airplane, and a tugboat.

Kids can use the play screwdriver to put big, chunky parts into place.

Kids will learn money skills as they deposit, withdraw, and save real and pretend money with the Pretend and Play Teaching ATM Bank. Featuring coin recognition and a mechanical bill feeder, the set also includes play money and an ATM card. The electronic bank is made for kids ages 2 and up.

INTERNATIONAL PLAYTHINGS

Count & Build TotBot

International Playthings will celebrate 50 years with three new brands, more than 60 new products, two new licenses, and a new company name. This year, International Playthings will become EPOCH Everlasting Play—a visual alignment with global parent company, EPOCH. Aquabeads Disney Princess Playset lets kids create Disney Princess characters Ariel, Aurora, Belle, and Rapunzel. Designed for kids ages 4 and up, this set features more than 1,000 classic and jewel beads in 15 colors.

Calico Critters Sky Ride Adventure is a vacation adventure in the sky, designed for kids ages 3 and up. This set seats three Calico Critters, and features rotating tires, propellers, a baby blue bird, a blanket, and a food-filled picnic basket.

Chalktivity Pogo Prints is a new play pattern, where kids can tear the chalk pack, pour it into the prints, close, and play. Designed for kids ages 5 and up, Chalktivity Pogo Prints lets kids create colorful chalk paw prints with every hop. It includes the pogo jumper and eight powdered chalk packs, and features a stretchy bungee to fit any height.

Game Zone Bug Out Card Game challenges players to be the first to “Bug Out” by placing all of his or her logo cards on the matching bug cards.

This game is designed for two to four players ages 4 and up.

Imaginetics My Clubhouse is a die-cut clubhouse that opens to a rope ladder, a tire swing, accessories, and club members. Designed for kids ages 3 and up, this set contains a play board and a magnet sheet.

Kids can play ping pong in the sky with Kidoozie Sky Pong. They load the foam balls into the launcher, flip the switch, launch the ball into the sky, and race to catch it. Sky Pong is designed for kids ages 8 and up.

Quercetti Skyrail Wall transforms kids’ walls into a rollercoaster marble run. Designed for kids ages 4 to 10, the Skyrail Wall is easy to construct in different configurations, and attaches to any smooth, vertical surface.

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EDUSHAPE

Edushape introduces its product line with STEM toys that encourage skill development for babies and toddlers. Curiosity Cubes include four candy-colored cubes, each presenting a different challenge to maneuver beads to land where they belong. Each cube represents a different skill level. Designed for kids ages 18 months and up, the cubes help develop hand-eye coordination, logic and reasoning, gross motor skills, visual sensory development, and auditory sensory development.

Stackers ‘n Nesters lets kids stack, sort, and discover new shapes. The colorful and textured pieces fit together in many ways, making each creation a small puzzle to solve. Designed for infants ages 6 months and up, the item helps develop hand-eye coordination, logic and reasoning, gross motor skills, tactile sensory development, and visual sensory development.

Stackers ‘n Nesters Sensory Ball Set includes nine different shaped balls of varying colors, sizes, and textures to encourage a range of play and development. The easy-grip balls are either clear, opaque, or have a bumpy surface. The pack helps babies with socialization, tactile sensory development, gross motor skills, hand-eye coordination, logic and reasoning, visual sensory development, and auditory sensory development.

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THE MOODSTERS

The Moodsters Talking Plush and Activity Books are designed to help kids ages 3 and up understand their emotions. There are five different characters, each representing a different mood—happiness, love, fear, anger, and sadness. Each plush has sayings and suggestions that are specific to the emotions they represent.

The Feelings Flashlight shines the different Moodsters characters on the wall before bedtime. Designed for kids ages 3 and up, the Feelings Flashlight also comes with a 32-page storybook, The Scary Sleepover.

The Feelings Notebook and Feelings Crayon set is another way The Moodsters give kids to express their emotions. The set comes with five jumbo crayons, each representing a different emotion, and a 50-page notebook.

DREAMLAND FAIRY

Dreamland Fairy introduces new fairy products. The Tooth Fairy Fort features a book about Toozle the Tooth Fairy as he takes on his first mission as a tooth fairy. After kids read the book, they can build Toozle a wooden tree fort and tooth chest and leave it in their room for the tooth fairy to visit. Designed for kids ages 4 and up, the set includes a tree fort, a tooth chest, paint, craft supplies, and a book.

The Dreamland Fairy Kit includes a fairy house for kids to paint and decorate and the Dreamland Fairy book. Made for kids ages 4 and up, the kit also includes a book, paint, and fairy dust.

In addition to the craft kits, separate accessories are also available, including the Dreamland Glow Kit, which features glow-in-thedark supplies to add a magical touch to a Dreamland Fairy House or Tooth Fairy Fort.

BUILD & IMAGINE

Build & Imagine’s Creativity Castle is a building set that features illustrated magnetic panels so that kids can build custom castles that are different each time they play. The set is designed for kids ages 4 and up and comes with 14 magnetic building panels, two wooden characters, two dress-up dolls, and more than 60 magnetic accessories.

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PEACEABLE KINGDOM

HABA

HABA introduces Rainmaker Wormy, a multi-colored worm with balls in his belly. The balls make sounds when kids move Wormy. Designed for kids ages 2 and up, the worm’s body moves at different angles and the balls will move and sound differently.

The Zookeeper Sorting Box includes different sections with slides that infants may push up or down.

If infants push the slide down, only half of the wooden shape will fit through the opening. If infants push the slide upward, the opening is large enough for the wooden shape to fit through. The box helps strengthen color- and shape-recognition skills and is designed for infants ages 1 and up. It includes eight wooden shapes and a sorting box.

Designed for kids ages 2 and up, the Magnetic Flower Game Maze lets kids guide the balls around the flower garden with a magnetic rod. When they move the balls with the rod, they can sort and match the balls to the corresponding blossoms. The maze builds color recognition and helps develop fine motor skills.

Mouse Mix Up lets kids stack animal pieces to make three amusing animals, a tree, or a large unique creature. Kids will use their imaginations when they decide the combination they will make, as well as strengthen their fine motor skills. Designed for kids ages 18 months and up, the building set includes 14 wooden pieces.

Zookeeper Sorting Box

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Peaceable Kingdom introduces Mole Rats in Space, from the collection of Matt Leacock Games. In the game, designed for kids ages 7 and up, a band of snakes invade a space station where a team of mole rats work.

Players must work together to help the mole rats avoid the snakes, gather their equipment, and escape before time runs out.

WORLD ALIVE

World Alive will expand its collection of Aqua Dragons with Aqua Dragons in Space. Each Aqua Dragons in Space product contains a Certificate of Authenticity that confirms the creatures’ flight to space. With no water-changing or cleaning needed, kids care for their pets when they provide them with food and oxygen. Kids can download the free Aqua Dragons app, available on iOS or Android, to learn facts and play educational games.

The Aqua Dragons in Space line includes the Live Astro Pets set and the Live Astro Pets Deluxe set. After they spend 48 hours in water, the Live Astro Pets will hatch from their eggs, grow, swim, eat, and more. The Live Astro Pets Deluxe set comes with a planet-shaped tank with an LED light-up base that glows in the dark. The set also features a strip thermometer and a bubbler that helps oxygenate the tank and maintain the ecosystem.

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WONDERHOOD TOYS

Wonderhood Toys adds to its line of building toys with the Wonderhood Pet Place building set. Kids can build a full-service pet center, complete with a veterinarian clinic, pet spa, and a pet store. Designed for kids ages 5 and up, the set includes a spinning wheel, several figurines, an activity journal, and building panels.

The Wonderhood Town House building set is a starter set for kids that comes with a figurine, an activity journal, and eight of Wonderhood’s illustrated building panels.

GRIDDLY GAMES

Griddly Games expands its line of Just Add products with Just Add Glue, designed for kids ages 6 and up. The science activity kit lets kids create stretchy polymers that can be picked up, stretched, and rolled into a bouncing ball. Kids can mix batches with varying amounts of the ingredients to witness the difference that these consistencies make. With this basic introduction to chemistry and material engineering, kids will learn about the different states of matter.

BRIO

Brio will add the Builder Activity Set to its line of building sets. This set includes the tools kids need to design and build whatever they imagine. Suitable for kids ages 3 and up, the set includes only Forest Stewardship Council (FSC)-certified wood.

Designed for kids ages 18 months and up, My First Take Along Set includes My First Engine with a bell wagon, train tracks, and two patented ramps. Kids can open the bag and drive the bell wagon down the track. Additional curved tracks are also built into the bag and are compatible with the Brio World. The plastic case lets kids take it along when they travel or play wherever they want.

The Large Dachsund is styled after the Dachsund Puppy, but is 50 percent larger than the original. When kids take the dog for a walk, its head, ears, and tail sway.

The Large Dachsund helps kids strengthen walking and coordination skills.

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ALIQUANTUM INTERNATIONAL

Aliquantum International (AQI) introduces BuddyPhones, volume-limiting headphones designed for kids ages 3 and up. BuddyPhones use a built-in sound control circuit that restricts volume to the recommended level for kids. The built-in audio splitters allow for up to four BuddyPhones to share the same device. Kids can also customize their BuddyPhones with five sets of stickers.

The company will also expand the Marvin’s Magic line with Marvin’s iMagic Box Set. Designed for kids ages 8 and up, this set includes all of the props that kids need to perform tricks from the iMagic app.

AQI also adds to its Rilakkuma line with three new plush dolls, including a panda, a tiger, and a cat. Additionally, Sumikko Gurashi, which translates to “corner living,” in Japenese, is a new plush line that features characters with their own unique stories.

THE YOUNG SCIENTISTS CLUB

The Young Scientists Club will introduce four new robots to its Funtastic Robots line, which helps teach kids scientific concepts.

The new robots will focus on engineering and robotics with four build-your-own kits, designed for kids ages 8 and up.

With these kits, kids can learn about light, infrared (IR) signals, metals, or robots that steer themselves around obstacles. Hurdle the Robot will stop, back up, and change direction when it senses an obstacle, while Sunny the Robot moves upon receiving artificial and natural light signals. Infra the Robot teaches kids about IR by moving whenever it receives a signal from any home remote control. Metali the Robot buzzes and lights up when it detects metal objects.

Each kit includes a double-sided instruction and activity poster, as well as directions to discover an online tutorial video. Each set include building components such as motors, computer modules, chassis, and gears.

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BuddyPhones

BEGINAGAIN

BeginAgain’s John Deere Eco-Rigs is a line of sand toys that encourage both active and imaginative play. New introductions to the line this year include a Front Loader and a Dump Truck. Designed for kids ages 3 and up, the trucks feature a working scoop and dump. Made in the U.S., these products are made in Colorado from sugar cane and corn cob bioplastic and feature John Deere’s signature green and yellow coloring.

SPECIALTY TOYS & GIFTS

VOTING FOR CHANGE New Toy of the Year categories rethink play patterns.

by WENDY SMOLEN, founder, wendysmolen.com I WROTE THIS ARTICLE JUST DAYS AFTER the 2016 national election, while much of the country was still reeling from the unexpected results. Now, months and a new administration later, many of you are reading this as you wend your way through Javits Center, under the famous glass ceiling that was supposed to have been shattered. Whether or not your preferred candidate won, the election proved Honesty, from IAmElemental’s Series 1/Courage

that the old order of things is no longer acceptable. The mantra was “Change is good.”

This same mantra works for the toy industry, as well as the country. To stay vital, an industry needs to adjust to the times. We can’t just add new buttons and licenses to last year’s successes and say “good enough.”

As one of the judges of the 2016 Toy of the Year (TOTY) awards, I was pleased to see the Toy Industry Association (TIA)’s new toy categories reflect the best of today’s changing values. Look not only at the winners of this year’s awards, but also at the way the categories were judged. Gender equality, physical activity, and creative thinking all moved to the forefront. Innovation (what’s really new), construction in its own category, and smart toys also came into play. Judges looked not only at the play value of each toy, but also took into account the uber-view, including design, packaging, and promotion, recognizing that social media plays a big part of a product’s success. Marketing, even to kids, is alive and well.

For the past two years, STEM and STEAM were the big buzzwords. Every toy claimed to teach science, technology, engineering, and math skills, which parents craved for their kids. Even more important, manufacturers created products that encouraged girls— yes, girls!—to learn these skills. Now, finally recognizing females can actually do anything from go to space to run for president, making a shout-out to girls playing in traditional boy patterns no longer seems so revolutionary.

For the first time, TIA removed the gender categories from the award choices, reflecting the fact that the boy/girl demarcation is becoming less stringent all around. Target moved away from gender-specific aisles in 2015. The Disney Store removed girl and boy labels from costumes, backpacks, and other accessories. Popular properties with multiple licenses, such as DC Super Hero Girls, as well as newbies such as IAmElemental and Fossil Hunter Lottie confirmed that girls can engage with a traditionally boys-only category

such as Action Figures.

In another welcome move, Construction Toys got its own well-deserved TOTY category. In addition to the predictable big-name entries, there was room for innovation from companies such as Build & Imagine, Arckit, and Grippies. The final mix was happily gender balanced—another giant step for womankind, from both the industry and the players.

There were other fresh TIA categories to embrace this year: Tech Toys in their own space; Innovative Toys as a call-out; and Rookie of the Year, encouraging new companies to play the game.

Although not an entirely new category, another relevant change was the addition of “Active” to the Outdoor Toys cateogry, making it Active/Outdoor Toys. The importance of physical movement and outdoor play was validated by this strong category. Toys that encourage movement in areas besides kids’ fingers certainly deserve separate billing.

TIA has said the categories will continue to evolve each year as the industry and the players change. But it’s a little chicken-andegg. Inventors have to be willing to re-invent.

Manufacturers have to respond. Retailers need to take a risk. We all need to listen to the voices of the audience—not just the purchasing parents, but the kids themselves.

Together, we can create the most fun toys imaginable, and then package and promote them in the most innovative, engaging ways possible. And then, of course, reap the profits in sales. This isn’t just about doing our own work. It’s also about collaborative play in the best possible way. »

Wendy Smolen co-founded Sandbox Summit, an idea forum focused on the intersection of play, learning, and technology. She currently works with companies and organizations to create playful solutions that engage kids and families in innovative and impactful ways.

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TALKING SOCIAL MEDIA

TOP SOCIAL MEDIA TRENDS OF 2017: THE INFLUENCER’S VIEW

by RICHARD SUNLEY, copywriter and communications officer for Talkwalker 2016 WAS A BIG YEAR FOR SOCIAL media. From Facebook’s big push in live video to Instagram muscling in on Snapchat’s Stories format, the tussle between social networks has been fierce as each platform battles for a share of people’s attention.

Social media also affects globally significant events, such as the Brexit referendum in the UK and the U.S. election, as politicians wise up to the impact social networks can have on public opinion. We now spend almost two hours a day on social media, or about 15 percent of our time awake.

So, what will 2017 bring and what social media trends do businesses need to be aware of next year? That’s the question we posed to some of the biggest names in the social media world. Here are eight trends they expect to see next year:

freedom. The future will only be more controlled, more filtered, and less open. Are you ready for the change?”

—Michael Stelzner, CEO and founder of Social Media Examiner 2. THE FIGHT BACK AGAINST FAKE NEWS WILL BEGIN The issue of “fake news” came to the fore toward the end of last year, with Facebook in particular feeling the force of public backlash.

The likes of Facebook and Twitter will make a concerted effort to stop this phenomenon from spreading next year.

“I expect social media platforms in the year ahead to at least face, and possibly tackle, some of the most controversial and challenging aspects of the amplification they provide. Specifically, I think we’re going to see Twitter double down on features that limit abusive aspects, and Facebook address the issues of fake news, false claims, and inaccurate “facts” on their platform. Google has already worked on this to a degree with algo-

“

1. THE POWER OF SOCIAL MEDIA GIANTS WILL INCREASE It’s no secret that the giants of the social media world want people to spend more time on their networks and not on websites. As user numbers grow and internet users spend an increasing amount of time on social media, it’s time for marketers to work out how this will affect their strategy this year.

“Algorithms, bots, artificial intelligence, and people working for very big companies will destroy the business models of people who produce content by disrupting the free flow of information. In the very near future, information flow will be filtered, measured, and censored in the name of reducing clutter and revealing only what’s important. Facebook will decide what you see. Google will serve up only that content that complies with its rules and are housed on its servers. Email solutions like Gmail and Yahoo will tighten their own algorithms, so even reaching the inbox is at risk. Traffic to websites will decline and blogs will shut down. Gone will be the days of information flow and true information

the biggest social networks, with market leader WhatsApp hitting the 1 billion user mark last February.

“Until recently, companies had focused their efforts on social networks, but in 2017 they will start investing massively in social messaging applications. These apps have a wide audience and offer several attractive features to brands for e-commerce and client support, which allows for economies of scale and the creation of new types of user experience. Let’s not forget that the four main messaging apps—WhatsApp, Facebook Messenger, WeChat, Viber—together have a wider community than the four main social networks (Facebook, Twitter, LinkedIn, Instagram).”

—Isabelle Mathieu, consultant, trainer, and social media strategy expert 4. MORE TARGETING AND INTEGRATION With ever-growing numbers of people using social networks, the level of noise on social media is also increasing, making it harder and harder for brand messages to be heard. This will lead to a greater need for targeting messages using smart technological integrations and better social media tactics.

“Social media doesn’t exist in a vacuum, although it is sometimes managed in such a way that it is with limited integration with other parts of marketing.

In 2017, I’m expecting to see more use of services and application program interfaces (API) to integrate social media with customer relationship management (CRM), Marketing Automation, and social media prospecting and retargeting ad platforms. Connections between social media and CRM or retargeting apps give opportunities for ‘hypertargeted’ personal messaging. A consumer example of hypertargeting is when Vauxhall Motors partnered with Twitter to send personalized videos to football fans via DMs from players in the Northern Ireland, Scotland, and Wales national teams, thanking them for their ongo-

We’re now spending almost two hours a day on social media, or about 15 percent of our time awake.”

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rithms focused on accuracy (as reported by NPR). My expectation is that amplification of false information will become more difficult, and that abusive and threatening behavior will as well. One might have hoped that this would be addressed earlier in the life of these platforms, but I think the executives at Facebook and Twitter required the powerful catalysts of 2016 to prioritize modifications.”

—Rand Fishkin, founder of Moz 3. FROM SOCIAL NETWORKS TO SOCIAL MESSAGING While the ever-increasing usage of social networks is a regular feature of online news, user numbers pale in comparison to social messaging apps. The biggest social messaging apps now have a larger community than

TALKING SOCIAL MEDIA

ing support. The individual targeting of the personalized content will be sent out on the platform over a two-week period.”

—Dave Chaffey, CEO of digital marketing advice website Smart Insights 5. THE SOCIAL STORYTELLING EVOLUTION Good storytelling has always been a key component of effective marketing, long before social networks even existed. Since social media innovations are changing the way audiences consume stories, brands will need to keep up with the evolution of social storytelling if they want to remain relevant.

“In 2017, we’re going to see more emphasis on ‘social storytelling’ to help better engage audiences on social platforms. Now, storytelling is nothing new of course—it’s been a key part of how we interact since the dawn of time—but new uses of social, like Snapchat Stories, which add more context and immediacy to what we share, are changing audience expectations on how we communicate our messages. The trend is best exemplified by Instagram copying the Stories format—Instagram says 100 million users are already using their Stories feature every day, while more than 50 million use the same function on Snapchat. In addition to this, Facebook’s testing out Messenger Day, a similar social storytelling tool within Messenger, while Twitter recently opened Moments to all users. Right now, this might not seem like a big deal, but cumulatively, that’s a lot of younger users engaging with this format, and younger users are the ones who drive future trends. Given this, it would be beneficial for brands to start investigating and putting into action steps to add more storytelling elements into their social marketing plans—

more immediate, multi-scene narratives that help better connect users to their brand story and purpose, which really works to enhance the ‘social’ element.”

—Andrew Hutchinson, content and social media manager at Social Media Today 6. VIRTUAL REALITY MEETS SOCIAL Last year, virtual, augmented, and mixed reality took the world by storm. With the giants of tech all investing heavily in this new area, this year could be the year that virtual reality (VR) adoption becomes widespread and enters the realm of social networks.

“In 2017 we will see the next phase of platform adoption in VR, including Facebook’s Oculus. We know this is a 10-year plan for Facebook, and having been diving deep, I think people will be surprised at the existing level of sophistication. Add in HTC and Google to the mix, and we will have increased understanding of the potential of virtual spaces, including what it will mean for social and business. Add in consumer 360 content to the mix, with a push from YouTube and Facebook too­­—there will be fun for consumers and producers alike. It’s time to get creative and ready to explore what we all know will be a big wave of change.”

—Martin Shervington, speaker, official Google small business advisor, and tech blogger 7. TRUST IN THE NEXT FRONTIER The growth of fake news has had a major impact on people’s trust of information on social networks. Not just news and political statements, but also brand messages. With so much competition for digital space, the brands that will foster genuine trust with their social audience will be successful.

“People will continue to be enamored

with hacks and with vanity metrics. While being able to draw people to your content is important, having content that converts people to paying fans is the key. When you can get attention and engender trust, you’re on your way to getting paying fans. Money spent is the ultimate metric. Therein lies the danger of click bait. If the content doesn’t match up to the headline or visual, you’ve violated a person’s trust. When you make a difference in your audience’s life, they’ll start making one in yours. That’s the real ‘hack.’”

—Tim Fargo, CEO of Social Jukebox 8. BUSINESSES WILL NEED TO LEARN TO SELL ON SOCIAL In the end, it comes down to the bottom line. Can we trace revenues back to social media activity? Getting better at selling on social will be key for both social networks and the businesses that use social media this year.

“In 2017 we’ll see a major push from Facebook for selling through Facebook and other providers will follow. There is no reason why people will not buy on social media channels if the social media channels create an environment for sales.”

—Ian Cleary, tech blogger, contributor to Social Media Examiner and VentureBeat » Richard Sunley is a copywriter and communications officer for Talkwalker, one of the world’s leading social data intelligence companies.

Its technology provides social media insights through real-time social listening and advanced social media analytics. Talkwalker’s social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums, and more in more than 187 languages.

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TECH TOY

TRENDS

by REYNE RICE, trend hunter, international toy industry expert, consultant THE LATEST KIDS’ TECHNOLOGY WAS on display in January at the annual Consumer Electronics Show (CES) in Las Vegas. Trickle-down technology trends that start with adult consumer products and make their way into the kids world has evolved faster in recent years. What used to take 18 months to two years to develop now takes less than a year before being adopted into kids’ products. Mainstream technology companies either partner with toy and game experts in the kids’ space, or venture out on their own to compete with mainstream toy industry manufacturers for the lucrative kids and family entertainment, play, and educational markets.

Elmoji, WowWee

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TECH IN THE TOY BOX Some prime examples of tech trends finding their way into the toy box were on display at CES. Mattel partnered with Nabi to create Aristotle, an Echo-like device designed to respond to kids and adults. The Mattel in-home digital voice assistant is designed to appeal to the parents, and to address kids’ insatiable curiosity and endless questions. Plus, it understands toddler-speak and preschool language cues that adult products would not be able to detect. This new device is expected to hit store shelves in June. Just imagine the possibilities to also integrate future play features into physical toys, such as sound effects for Hot Wheels car racing, identifying physical flashcards with object recognition, or a chat feature to give a voice to kids’ dolls.

Vivitar continues to develop product lines full of 360-degree and 4K cameras, drones, and other technology devices, and the company’s expertise in the adult marketplace has filtered into its kids’ offerings through the Sakar licensed product range. Sakar has a long-standing marketplace offering for kids’ tech products, and it continues to provide quality products for kids and families at affordable pricing.

Other manufacturers are also working through alliance partnerships. Activision’s latest Skylanders Imaginators video game features select Nintendo characters, and Warner Bros. Interactive Entertainment’s Lego Dimensions game features characters, vehicles, and settings from more than 20 licensed properties across multiple entertainment studios.

On the other hand, Polaroid bypassed partnering with toy manufacturers and created its own 3-D filament pen, simply named 3D Pen,

by Polaroid. It is designed for kids ages 14 and up. The Polaroid company spokespeople also indicated that they are developing a cool filament option designed for kids ages 7 and up, which should be available by mid-year.

CODE, BUILD, PLAY STEM, STEAM, and STREAM products were prevalent in the Kids at Play and Family Tech Pavilions at CES, hosted by Living in Digital Times. They were also a key focus of the eighth annual Kids@Play Summit, held concurrently at the Sands Convention Center.

Manufacturers unveiled new educational products and STEM-based systems, with developments in products for in-home use, and those designed for in-school curriculum-based programs. Companies are more focused than ever before on teaching coding, programming, and robotics to school-aged kids. The latest offerings help train creative kids to be critical thinkers and problem-solvers, which are key building blocks of the STEM curriculum.

SmartGurlz incorporates girl-friendly coding and programming with fashion dolls and programmable Segways, including story-telling, missions, tutorials, and gaming. Pi Lab adds new characters and new play features into its Edwin the Duck, a connected rubber duck. It will include even more reading apps and storytelling experiences this year, enhancing the connected nursery offerings for the youngest digital natives. WowWee showcased CoderMiP, and introduced its latest coding toy, Elmoji, bringing Sesame Workshop’s characters and color, shape, and number learning to the original Coji emoji learning robots, providing a new option for preschoolers.

Lego unveiled its new Lego Boost,

Lego Boost at CES 2017

a younger alternative to its Mindstorms robotics kit designed for older kids. The new system uses drag-and-drop, block-like coding with visual cues, and adds in elements designed to enhance kids’ emotional intelligence. Kids can program robots, cats, and vehicles to respond to stimuli such as light, sound, and motion with emotional responses.

A twist on STEM learning, the emotive responses spark humorous outcomes, expanding the learning fun for kids. The Lego Boost components are compatible with regular Lego bricks, providing an endless array of customization options that allow kids to completely personalize their creations.

Other new kid-focused areas displayed products that bridge the gap between the digital and physical play spaces. For early readers, Square Panda and Beyond Screen offered language learning and gaming manipulatives. For early creators, Hasbro’s PlayDoh Touch, Tangible Play’s Osmo, and Tech Will Save Us’ Mover Kit all provide a fusion of tactile and digital play.

A BREAK IN REALITY Toys and children’s products featuring augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) technologies were also on display at CES. CogniToy’s Dino

uses IBM Watson Technology to tell jokes and answer kids’ questions, and uses AI to remember kids’ favorite colors, books, and more. Avatar Minds’ iPal robot can teach languages and acts as an almost life-sized robotic friend. The bot features sensors that can detect emotional cues and send messages to caregivers if they detect a child is in distress or needs additional human interactions.

The mini Cozmo robot by Anki is powered

by AI, with advanced robotics and computer vision. Cozmo has an attitude and personality that shines through as kids and adults play games and interact with its many modes of play. Ozobot Evo, the latest iteration of the mini robot, infuses emotional cues, emojis, and Marvel Action Adventure Skins, taking robotic play and missions training to a new advanced level.

Pokémon Go jump-started AR mobile gaming experiences last summer, when millions of people took to the streets to catch their favorite Pokémon on-screen. It had a global impact on family and intergenerational gaming, and will continue to evolve this year.

Niantic promised even more developments to continue to motivate and initiate active outdoor play with an AR payoff.

Seedling, a New Zealand toy manufacturer, also provided an interactive DIY maker

product, infusing a make-your-own-labyrinth maze kit with an AR experience. The Maze allows users to experience shrinking themselves down and walking through the maze paths, inserting their own pictures and selfies along the VR pathways. This experience is a fusion of AR and VR with unprecedented customization and personalization.

Technology has certainly enhanced toys and gaming in the past few years, and the range of tech-enhanced playthings will only continue to expand. Staying abreast of these new developments and focusing on what works best in each retail channel will continue to be an evolving education for both retailers and consumers. »

Reyne Rice is a trend hunter and international toy industry expert with more than 30 years of experience in marketing, researching, and analyzing the toy, game, entertainment, and kids’ technology industries. Her work has been published in more than 60 countries, and she is a frequent keynote speaker at industry conferences around the world. Reyne has owned her own consultancy, ToyTrends, since 2003, and can be reached at Reyne@ReyneRice.com.

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COMPLIANCE & REGULATIONS

THE DANGERS OF SUBCONTRACTING IN THE TOY INDUSTRY: How to Handle Hidden Risks

by ÁINE MCCARTHY, assistant manager, marketing communications, ICTI CARE Foundation SUBCONTRACTING AT THE FACTORY level can pose major risks for any company that manages a global toy supply chain. It hinders transparency, which makes it difficult to map and monitor the supply chain. This means there is a higher risk of non-compliances at subcontracted sites, and it is at hidden and subcontracted suppliers where many of the severe supply chain risks exist.

ICTI CARE works with toy brands and retailers to tackle key risks in the supply chain and to drive continuous improvement at toy factories. We run a monthly webinar series tackling responsible sourcing issues in the toy industry. Recently, we covered the topic of subcontracting in the toy industry and were joined by a guest speaker from the Centre for Child Rights and Corporate Social Responsibility (CCR CSR). The webinar provided practical guidance and key insight from ICTI CARE and CCR CSR experts working on the ground to tackle this problem.

ICTI CARE exists to promote ethical and sustainable working conditions for all toy industry workers at every tier of the supply chain. When unauthorized suppliers are involved in your supply chain, risk level can increase in a number of critical areas, including the risk of product recalls, child labor, forced labor, and the use of unsafe and potentially hazardous materials. Hidden factories not only damage the reputation of brands and retailers, but they endanger workers and undermine the work of all the compliant factories that maintain ethical practices.

LOOK FOR THE HIDDEN SIGNS The terms “subcontracting” and “hidden factory” are often used together, but their meanings differ. While official subcontracting is an acceptable practice where an audited factory may outsource to another audited factory to increase capacity during peak season, unofficial outsourcing to hidden factories is unregulated. Outsourcing to hidden factories is not acceptable within the ICTI CARE program. Hidden factories often present

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themselves as a demo factory, which are presented at audit to fulfill certification requirements while the actual production takes place elsewhere in an uncertified facility.

ICTI CARE-accredited auditors are trained to spot the signs of this type of outsourcing.

They look for inconsistencies with the machinery onsite and the production record, as well as abnormal ratios between production capacity and the finished products. If such evidence is found during an audit, further investigation is required. Auditors will request permission to visit the subcontractor, but this visit will not be an audit. During the visit, the auditor will tour the second production site and perform simple checks on records in order to verify whether or not it is a potential hidden factory.

CREATE A CHECKLIST Potential hidden factories need to meet a range of criteria in order to be identified as an unaffiliated factory and thereby not be factored into the scope of the original audit. Primarily, the site needs to be legally identifiable.

Additionally, the second site must not share production facilities, dormitories, or canteens with the first audited factory. The two factories cannot be under common ownership, nor can they share staff. The products produced must also be identified as sufficiently different from that of the first audited factory. If any of these criteria are not met, then the second site must be included in the audit scope and an audit must be conducted using the ICTI CARE checklist and requirements. The first factory will be accountable for any non-compliances found at the second site. If the second site denies access to the audit team, then the first factory will face termination from the ICTI CARE program.

UTILIZING ICTI CARE’S ICPS PLATFORM ICTI CARE has systems in place for auditors to conduct when they suspect improper conduct that includes an online responsible toy sourcing platform where users of ICPS Responsible Sourcing Platform can monitor their suppliers. Users receive notifications of

subcontractor violations as soon as they are discovered. The platform makes it possible to view the declared subcontractor processes of toy suppliers in one place. Toy manufacturers and retailers may sign up for this service by joining our Committed Brands PLUS program.

Unauthorized sub-contracting and fake factories are a real issue for the toy industry.

This summer, CCR CSR found three children between the ages of 13 and 15 working at an unauthorized, non-certified subcontracted toy factory in Guangdong. It is crucial that toy buyers do all they can to avoid falling into the trap of unauthorized hidden factories.

Before placing orders, we advise toy manufacturers and retailers to verify the capacity of the supplier. They should look to see if the factory has the capacity to produce the order within the required time frame or if the factory has the necessary machines or production processes required. After an order is placed, we advise brands to look for suspicious documentation and production records and any abnormal situations, such as an unusual number of products suddenly appearing in the warehouse, which can be signs of unauthorized subcontracting taking place.

With ICTI CARE, toy companies can increase transparency and reduce the risk of unauthorized subcontracting in their supply chains. Find out more at icti-care.org. »

Áine McCarthy joined ICTI CARE more than a year ago. She is a passionate believer that businesses should, first and foremost, be a force for good in the world. McCarthy works with toy brands and retailers to help them improve the lives of the workers in their supply chains worldwide.

OUTSIDE THE BOX

DEVELOPING A VISUAL LANGUAGE

WITHOUT VERBAL PROMPTS

by TED MININNI, president and creative director, Design Force SINCE PEOPLE ARE VISUAL—AND brands are increasingly global—it’s crucial to communicate the brand story without relying on any verbal brand communication on the packaging. By designing it that way and then adding limited verbal communication that enhances the values of the brand, consumers are far more likely to become engaged. I’m talking about engagement that goes beyond the enticement to take a longer look and pick up the product. I’m talking about visual hooks that elicit an emotional connection to the brand.

BEFORE CREATING A PROPRIETARY LANGUAGE Every package design process should start by answering important questions: What’s unique about the brand? What are its values? What kinds of personality traits does it possess? Who is the targeted consumer?

A visual language can be developed and leveraged to consistenly and persuasively

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align the brand with an understanding of these assets.

It’s important to deconstruct the brand to get answers to these questions. By peeling away its layers, we get to the heart of what makes every brand unique. By stripping it down to its core, we are able to discern the unique attributes of the brand personality and its values. Then we begin to design a visual language that captures the assets that resonate most with its core constituents to the exclusion of everyone else. Unfortunately, many brands are marketing to reach as many consumers as possible—which is impossible.

As Orson Welles once pointed out, “Style is knowing who you are, what you want to say, and not giving a damn.” In essence, the world’s most esteemed brands are powerful because they know exactly who they are, to whom they are speaking, and they don’t care about anything else. They brand, by design, in a highly focused, deliberate manner.

Because consumers are relentlessly bombarded with visual messages, designers must work to edit and simplify the core brand language that we create. Doing this makes consumer product brands stand-outs among their peers within categories. It also allows the fans of licensed entertainment properties to distinguish their favorites quickly and easily within retail environments. When we’ve arrived at what we know to be the

best package design solution, we can then develop a style guide to ensure visual brand consistency. Over time, this leads to something very desirable: brand language fluency among consumers.

WHAT IS “VISUAL LANGUAGE”?

Many will jump to the conclusion that visual language refers to the creation of a single, potentially iconic element: brand identity, iconography, photography or artwork, color, typography, or package structure. Actually, it encompasses all of these things as well as a limited, but effective, amount of verbal brand communication. Each visual design component should work together seamlessly to form a unique language. Smart marketers and their package design consultants are upping the ante by maximizing the power of each visual asset. It’s imperative to communicate the brand to consumers in an innovative manner, and the ingenious are elevating their brands’ key visual assets in new and exciting ways.

Consumer and licensed product brands are leveraging packaging as their ultimate communication vehicle to break out of category molds. Some of the best examples are found within the toy and entertainment industries where consumer product packaging, licensed packaging, and co-branded packaging are elevated to a whole new level. In the process, products with potential become even hotter due to effective packaging that elevates visual language.

Spin Master launched the unique Hatchimals toy line last year. As terrific as the toys are, it’s the packaging that makes the brand irresistible. Spin Master masterfully crafted the synergy between product and packaging, leading to a huge surge in popularity for Hatchimals that even caught the manufacturer itself off guard. A message on the brand website attested to that fact. Since the first shipments of the toys have already sold out, increased production and a “whole new batch of Hatchimals will be ready to hatch in early 2017.” Sensitive to the fact that kids might be disappointed during the holiday season, Spin Master worked with retailers in

OUTSIDE THE BOX December to develop pre-sale rain-check programs for redemption through their dedicated Hatchimals website.

What on Earth are Hatchimals? They’ve been described as “Furby-Tamagotchi hybrids,” and each one comes from families known as Pengualas or Draggles. These are sophisticated toys that live inside of eggs; they’re hidden from view and they can’t hatch until kids interact with them. When kids pick up the egg, they can hear their Hatchimal’s heartbeat and tapping on the egg makes their “pet” tap back. Hatchimals will hatch faster with more interaction. When ready to come out of its egg, rainbow eyes are visible within. A kid’s touch encourages the Hatchimal to peck out of its egg. Once the pet is born, kids can raise their new friend, teaching it how to walk, talk, dance, and play games.

Spin Master created a verbal language on Hatchimals packaging to share the unique brand story. The package structure is inventive. A large, speckled egg appears to burst through the package, creating cracks across the top panel. Cracks in the egg itself allow kids to see eyes and beaks peering out at them. Appearing on either side of the egg is artwork featuring two Hatchimals, but there is no knowing which one might be contained within the egg. Hence, the short brand communication under the visual asking: “Who will you hatch?” The Hatchimals brand identity utilizes an imaginative font; the “I” in the brand name is dotted with an egg and appears over the visual.

The company could have presented Hatchimals in a typical window box package structure so that kids could fully view the toy inside. Instead, Spin Master cleverly went with the egg and hatching themes at the heart of what the toy is about and created a memorable language by maximizing the effectiveness of each visual element. Spin Master’s packaging is the chief storyteller for the brand.

WHAT ABOUT LICENSED BRANDS? Unlike non-licensed, traditional consumer product packaging, which is typically merchandised in shelf sets within specific categories, licensed product packaging has to accommodate a wide range of consumer products in a variety of categories. Licensed product packaging relies even more heavily on the development of a compelling visual language that consumers can readily identify—and become conversant with—through-

out retail environments.

There are great examples of licensed and co-branded consumer product packaging in the marketplace. One of my current favorites is the licensed product packaging program for DreamWorks Animation’s Trolls movie.

Master toy licensee Hasbro rooted Trolls toy packaging in—what else—hair. Nothing is more iconic to the Trolls brand than their luxurious, soft, woolly hair. Leveraging hair in the trademark bulbous Troll shape as the dominant brand cue, and forming a visual language around it, is playful and amusing. It’s also totally unique to the brand.

Hasbro’s blister card packaging format features the contour of Troll hair in signature brand colors of bright yellow at the top deepening to bright pink at the bottom. The “hair” tapers and curls at the top of the package to form a hanging device for display in retail stores. Since the Troll character within the packaging has hair that mimics and amplifies the package design, and rests on a field of hair within the packaging, the visual language delivers real impact.

Another sweeping contour appears on the bottom of the package in signature pink trade dress featuring the Trolls movie logo (which is also made of soft hair), the name of the character inside the package, and character artwork.

The package structure and visual language also work well in closed box and window box packaging. Both sides of the packaging are contoured to mimic the blister card shape of Trolls’ fluffy hair. Signature hair colors of bright yellow to bright pink, as well as pink trade dress contoured across the bottom of each package, work to reinforce a visual language that is unique to the Trolls movie brand.

Licensees for consumer products in other categories are leveraging the Trolls visual language, creating packaging that is consistent, memorable, and enjoyable. There are Trolls sketch pads featuring tufts of bright pink hair above the spiral binding, Trolls scented gel pens resting on whimsical blobs of hair, and Trolls “hair” rings in multiple neon colors resting on the signature yellow and pink hair field. It’s great to see that Trolls movie licensees have used the visual language that was created for the brand so effectively. The Trolls logo, as well as the bright pink trade dress and character artwork at the bottom of

the packaging, are consistently placed within the package design. Limited verbal communication augments the visual brand language rather than detracting from it. No matter what ranges of licensed products appear in stores for the Trolls brand, consumers will easily spot and embrace them.

Consider the speed of life, how precious consumers’ time really is, how difficult it is for people to focus when there are so many things to distract them, how many brands are competing for attention, and how few are breaking through the perception of marketplace clutter. You want to create a visual language to turn basic consumers into raving brand fans. There’s nothing like a wink and a secret handshake with your fans to elevate a brand or licensed property to the next level. » Ted Mininni is president and creative director at Design Force Inc., a package and licensing program design consultancy to the consumer product and entertainment industries. Design Force’s goal is to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire, and influence consumers’ decision to buy. Mininni can be reached at (856) 810-2277. Visit designforceinc. com for more information.

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RAISING THE BAR

WESTERN COMPANIES CAUGHT OFF BALANCE BY TRADEMARK LAW IN CHINA

by HOWARD N. ARONSON, managing director, Lackenbach Siegel LLC A COMPANY THAT HAS A FAMOUS trademark—and that has used the mark in a country for 20 years—can’t be sued for infringement by a company that registered the trademark only a few years ago, right? In the U.S., you’re right. In other countries, most notably China, not so much. In fact, New Balance, which was founded in 1906 in Boston as the New Balance Arch Support Company and has been selling footwear in China since the 1990s, has been ordered to stop selling products under XIN BAI LUN, the Chinese transliteration of its famous and longstanding NEW BALANCE trademark. To add insult to injury, New Balance has been ordered to pay $1 million to the company that obtained a registration for a Chinese equivalent of “New Balance” only a few years ago.

LESSON NO. 1 To grasp how this happened—and how to avoid facing a similar fate for your trademarks for toys—first, forget everything you know about U.S. trademark law, including that rights depend upon your use of the mark in commerce (and that therefore common law rights trump trademark registrations) and that courts consider bad faith in determining trademark rights.

Instead, wrap your mind around the fol-

新百倫 “XIN BAI LUN” means “new balance” in Chinese

lowing: China is a first-to-file country, and, as such, it is the filing of a trademark application, and the resulting registration of the trademark, that determine rights. Use of a trademark establishes no separate rights.

Therefore, there are no “common law rights” as recognized under the law of the U.S. and other countries. In China, a trademark in another language—such as English—can be translated, transliterated, poeticized, or any combination of the above and registered for goods or services identical to those of the original company. Then, that registration can be used to bring a lawsuit against the original company.

A company’s sales and profits, which do not matter for establishing trademark rights in China, can be awarded to the company that registered the trademark (or a similar trade-

YOU WIN SOME

The Chinese Supreme People’s Court recently ruled that Michael Jordan owns the legal rights to his last name: “乔丹” (the equivalent of “Jordan” in Chinese) because “乔丹” is recognized as Michael Jordan’s name in China—even though Jordan held no trademark registrations for the Chinese rendition of “Jordan.” A large Chinese sportswear company, Qiaodan Sports, thus must relinquish its trademark registrations for the name.

But, the court also rejected Jordan’s claim for his right to “Qiaodan,” the Chinese pinyin version of his surname, reasoning that the Chinese public does not associate “Qiadan” with Jordan.

The decision will support the claims of companies or celebrities against Chinese companies that attempt to use their names for products or services.

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mark) in the case of an infringement.

THE LOST BATTLE Here’s how the nightmarish scenario played out for New Balance and what positive steps your company can take to avoid the same outcome: Although New Balance registered NEW BALANCE (in English) and design trademarks in China in 1983, the company did not seek to register translations or transliterations of NEW BALANCE as trademarks. So in 1996, when a Chinese individual named Zhou Lelun registered a trademark for shoes composed of Chinese characters that are pronounced (or transliterated) “BAI LUN”—the Chinese phonetic equivalent of “Balance”—he established registration rights in the Chinese translation/transliteration of part of New Balance’s trademark.

In 2004, Zhou applied for the trademark XIN BAI LUN (the English translation of “xin” is “new”) for merchandise including clothes, footwear, and headgear. New Balance unsuccessfully opposed the application, but did not appeal the case to a higher court or pursue other legal challenges to the registration.

So as of 2011, Zhou owned a registration for XIN BAI LUN, the Chinese name that New Balance had started using for its shoes online and in retail stores, as its market expanded in China after 2006.

In 2006, New Balance had registered the characters that are transliterated as XIN BAI LUN as part of its “enterprise name”—different from a trademark—in China, but the Chinese court found that using only part of the enterprise name, and using it on its

RAISING THE BAR goods instead of merely as a reference to the New Balance company, was improper because it infringed Zhou’s 1996 registration for BAI LUN. When Zhou sued New Balance’s wholly owned subsidiary in China in 2013, the court found that New Balance had infringed Zhou’s trademarks, even though U.S. or other countries’ law would have found that Zhou was the infringer based on the fact that New Balance had been using its trademark for so many years in China and that XIN BAI LUN was the translation/phonetic equivalent of NEW BALANCE. But the Chinese court found that Zhou had superior rights, because Zhou had owned a registration for the mark “Bai Lun” (in Chinese characters) for shoes since 1996; and Zhou also owned the 2011 registration for “Xin Bai Lun” (the translation/ phonetic equivalent of “New Balance”) in Chinese characters, for shoes.

The Chinese court ordered New Balance to pay more than $15 million to Zhou—about half of New Balance’s profits during the period the court found the company to have infringed Zhou’s trademark—based on the extensive sales of New Balance products in China. In addition, the court found that New Balance’s knowledge of Zhou’s trademark—based on New Balance’s unsuccessful opposition to the 2004 Zhou trademark application—made the case for infringement by New Balance even clearer.

In other words, although New Balance argued that Zhou showed bad faith by registering trademarks that New Balance had been using for a long time (as early as 1996), the court instead found that New Balance was the party that had acted in bad faith in 2006 by using the trademark for which Zhou had already applied, instead of choosing a different Chinese translation or transliteration.

On appeal, New Balance’s damages were reduced to about $1 million, but New Balance has been enjoined from using the Chinese characters representing XIN BAI LUN for its shoes, and ordered to make public clarifications about its trademarks.

IT STILL HAPPENS New Balance isn’t the only company to be the victim of such infringement surprise in China. Take Apple, for instance. Under a recent Chinese court decision, a small Chinese manufacturer can sell wallets and other leather goods, including cases for phones and phone accessories, using the trademark

IPHONE. The Chinese company registered IPHONE for its leather goods in 2007, about two years before Apple began selling its iPhones in China.

LESSONS LEARNED Here are steps your company can take when expanding into the Chinese market: 1. Understand the basics of Chinese trademark law. The system isn’t likely to change any time soon. On this and all related issues, consult your intellectual property counsel for guidance.

2. As a first step, undertake a clearance search in China for your trademark.

3. File applications to register not only your U.S. mark or marks, but also alternative translations/transliterations. Otherwise, a Chinese company could apply for one of these alternative trademarks. For example, you may file to register a poeticized version of your trademark or trademarks. BMW chose a Chinese trademark that departs completely from the English name: BAO MA, which is translated as “precious horse.” Oracle uses the trademark JIA GU WEN, the Chinese rendition of the English term “oracle bone script” (an ancient Chinese language).

4. If you do face an unsuccessful outcome in a trademark opposition in China, take measures to appeal the decision to a higher court, or begin a separate proceeding, if one is available, to assert your trademark rights.

FIGHTING BACK For its part, New Balance is making the best of a bad situation by taking the opportunity to differentiate its brand from Zhou’s Xin Bai Lun. New Balance said it will create a new Chinese trademark with consumer input to build a more powerful brand. New Balance will also continue to use its English-language trademark NEW BALANCE in its retail stores and marketing materials in China. »

Howard N. Aronson has for the past 30 years provided legal counsel to toy industry companies. He is the managing partner of Lackenbach Siegel LLP, an intellectual property law firm recognized for its nine decades of handling toy company issues. Grateful acknowledgement is extended to Eileen DeVries, Counsel at Lackenbach Siegel. Contact Aronson at HAronson@LSLLP.com or (914)-723-4300.

CHINESE LANGUAGE AND U.S. TRADEMARKS If your toy company wants to protect its brand or brands in China, it will face a unique problem—the Chinese language itself. The building blocks of the Chinese language are derived from a kind of pictogram called Hànzì (汉字/漢字). Each Chinese character represents a monosyllabic Chinese word or part of a longer word (similar to “un-” in English). As a result, complex words in Chinese may require the conjunction of several Hanzi.

Chinese characters can be pronounced applying pinyin (the official phonetic system for transcribing the Mandarin pronunciations of Chinese characters into the Latin alphabet). In this system, different Chinese characters may have the same pronunciation, and one Chinese character may have different pronunciations. There are many other subtleties and complexities, but the idea is that the task is more difficult than translating “BLACK CAT” into “CHAT NOIR.” Chinese trademarks are sometimes simple translations. For example when the foreign-language trademark has a practical meaning, there are usually corresponding Chinese characters with the same meaning—like APPLE is “苹果” (PING GUO).

But most Chinese trademarks aren’t direct translations into Chinese characters, usually because the original trademark has no practical meaning. Sometimes the direct translation is difficult to pronounce or for some other reason does not fit a company’s brand. So, foreign companies often choose to transliterate their trademarks, selecting Chinese characters that echo the way the foreign-language mark is pronounced. For example, BOEING is “波音” (BO YIN). And other foreign companies choose to poeticize their marks, choosing marks that express something about the qualities of the trademarked goods or services. For example, take BMW. The company chose “宝马,” in western characters, BAO MA, meaning “precious horse”—an image with very positive connotations in Chinese culture.

In the case of New Balance, the Chinese name 新百倫 (pronounced “XIN BAI LUN”) is a combination of translation (“XIN” means “NEW”) and transliteration (the second two characters are pronounced “BAI LUN” which approximates the pronunciation of “BALANCE” in English.

toybook.com | FEBRUARY 2017 | THE TOY BOOK 257

INDUSTRY MARKETPLACE

Classifieds Playtime Sales & Marketing Co. LLC A Toy Manufacturers Sales Representative Corporate Office 331 Piermont Road Norwood, New Jersey 07648 TEL: 201-784-7727 FAX: 201-784-1912 E-MAIL: murraybass@playtimesales.com lensoyka@playtimesales.com carolleeman@playtimesales.com

The Playtime Sales & Marketing Company, LLC. is a Toy and Electronics Manufacturers sales representative organization. Our prime focus is to represent Toy and Electronics Manufacturers to the Mass Market Retailers. The principals of our Company are Len Soyka and Murray Bass. Our only vocation has been in the Toy Industry. We are dedicated toy professionals.

Our geographical areas of sales coverage and accounts include: • NEW ENGLAND…Connecticut North to Maine and Upstate N.Y. Accounts… CVS Drug, BJ’s Whle Club, Benny’s and TJ Maxx, • N.Y. METRO…N.Y. City and New Jersey. Accounts… Toys R Us and their DOTCOM and Global Divisions, Xmas Tree Shops, Shepher Distributors, Burlington Coat Factory, Buy Buy Baby, Marlon Creations, Party City, National Wholesale, Bed, Bath and Beyond, Steven’s Intl., TRU Express and NY area Supermarket Chains.

• MID-LANTIC…Pennsylvania, Washington D.C., Northern Virginia and Western Ohio. Accounts…Rite Aid Drug, Group Sales, Boscov’s, Omni Global, 5 Below, Dollar Tree, Variety Wholesale and Big Lots.

• K mart USA // JC Penney Catalog // Universal Studios Orlando // Gordman’s // Target and Walmart • CANADA…Walmart, Toys R Us, Canadian Tire and Costco • CHINA…We maintain a full time Hong Kong sourcing Office We employ a staff of 5 toy sales specialists. Our contact information is listed on our above shown letterhead. We welcome your inquiries.

®

258 THE TOY BOOK | FEBRUARY 2017 | toybook.com

To place a classified ad, please contact Bill Reese 212-575-4510 x2322 breese@adventurepub.com

Advertiser Index Adora.................................................. 135 ALEX Brands................................... 14–15 Alpha Group U.S. .......................... 52–53

Identity Games International USA............................... 179 Imperial Toy.................................... 50–51

Rubie’s Costume Co. ..................... 95, 97 Rubik’s Brand...................................... 188 Sakar International.............................. 109

American Plastic Toys......................... 193

International Playthings...................... 159

Art’s Ideas........................................... 185

Jada Toys........................................ 48–49

Schleich USA...................................... 107

ASTRA................................................ 241

Jay@Play............................................. 133

Smart Toys and Games............... 171, 189

Aurora World...................................... 137

Jazwares............................................... 93

smarTrike............................................ 205

BERG USA.......................................... 201

JC Toys Group.................................... 149

Snaptoys............................................. 115

Beverly Hills Teddy Bear Co. ............. 139

K’NEX............................................. 22–23

Sophia’s.............................................. 145

The Bridge Direct............................... 8–9

Kahootz Toys...................................... 157

Spin Master.................................... 20–21

C2C Studios........................................ 187

KD Group........................................... 125

Sunrights Inc. ..................................... 221

Carrera of America......................... 40–41

Kettler USA..................................... 56–57

Tangle Creations................................. 113

ChizComm...................................... 54–55

KidStuff PR.......................................... 235

Tech 4 Kids......................................... 111

Cra-Z-Art......................................... 38–39

Little Kids............................................ 197

Thames & Kosmos.......................... 24–25

Cuddle Barn....................................... 141

Magformers ....................................... 173

Think Up............................................. 167

Daron Worldwide Trading.................. 223

Maisto/Bburago.............................. 12–13

TOMY............................................. 10–11

DEMDACO......................................... 262

Make It Real........................................ 161

Toy State......................................... 16–17

DGL Group..................................... 36–37

Mattel................................................... 83

Tree House Kids.................................. 3–4

Discovery Consumer Products........... 245

MindWare........................................... 177

Turner Media Group/CNE.................. 119

Douglas Company.............................. 231

Moose Toys........................................ 5–6

UCC Distributing............................ 42–47

Duncan Toys Co. ................................ 199

MukikiM Toys...................................... 237

USAopoly............................................ 181

Dynacraft.................................. 26–27, 29

My Arcade.......................................... 121

Verdes Innovations............................. 183

Edushape............................................ 207

Neat-Oh! International....................... 165

VTech.................................................... 67

Entertainment One Family.............. 58–59

NKOK............................................. 34–35

WeCool Toys...................................... 163

Folkmanis....................................... 18–19

Odyssey Toys...................................... 217

Welspun / Tilt..................................... 127

George & Co. .................................... 191

The Orb Factory................................. 169

Great Performance / Smart Zone....... 153

Pacific Play Tents................................ 195

Whiffer Sniffers / Bearington Collection........................ 151

GUND................................................. 143

Wicked Cool Toys................................. 79

Hasbro................................................ 1–2

Pamson Pacific Enterprises Corp. ........................... 32–33

The Haywire Group............................ 175

Paper Punk......................................... 239

WobbleWorks..................................... 155

HEXBUG............................................... 31

Pillow Pets............................................ 85

WowWee............................................ 103

Hunter Products.......................... 130–131

PlayMonster.......................................... 91

Zing Brand Toys.................................... 77

IAmElemental..................................... 219

Regal Logistics.................................... 117

Zuru...................................................... 89

SAVVi............................................ 99–100

WinFun USA....................................... 209

The ad index is published as a courtesy. While every effort is made to be accurate, late additions and changes in layout may result in errors or omissions.

toybook.com | FEBRUARY 2017 | THE TOY BOOK 259

FLASHBAC

FEBRUARY 1997

1

The Movin’ Fun Barney pilots its own soft airplane with walking action. As the battery-powered plane moves, the plush Barney waves hello.

Kids can witness the miracle of butterfly metamorphosis with the Butterfly Garden, from Insect Lore. The Butterfly Garden includes a free certificate that can be redeemed by mail for live caterpillars and caterpillar food. Then kids can watch the caterpillars eat, grow, form chrysalides, and hatch into adult butterflies, which can then be released outdoors. The set comes with a free caterpillar certificate, butterfly house, feeding materials, butterfly facts, and instructions.

CAP TOYS REINTRODUCES ORIGINAL SMILEY DOLLS FROM THE 1970S CAP Toys reintroduces The Original Smiley Guy and The Original Smiley Girl. These 12-inch plush dolls feature the original yellow smiley face made famous in the 1970s, according to the company. When kids press the button on the front of their outfits, they not only smile, but giggle.

260 THE TOY BOOK | FEBRUARY 2017 | toybook.com

Her

sia

Anasta

2

Galoob Toys Inc. lets kids recreate the world of 20th Century Fox’s first animated feature Anastasia with a full line of fashion dolls and play pieces based on the animated feature film, due out in time for the 1997 holidays.

With Galoob’s various Anastasia and Dimitri poseable dolls, kids can recreate scenes from the movie. Dolls include Together in Paris Anya, Dream Waltz Anastasia, and Together in Paris Dimitri.

Galoob also developed a doll with the adult collector in mind. Her Imperial Highness Anastasia comes dressed in a detailed hand-beaded replica of the jeweled coronation gown from the movie.

»

INSECT LORE RELEASES THE BUTTERFLY GARDEN

hness

al Hig Imperi

»

3

Thinkway Toys offers a » whole range of new toys based on the animated film, Toy Story. New vehicles and play sets include the Free Wheel Buggy that fits Buzz Lightyear and Woody action figures.