As summer winds down and back-to-school shopping begins, The Toy Book is here to offer you a look at what’s trending in some of the toy industry’s key categories.
The Building Blocks of Construction Sales
Construction has been a consistently strong category—one of the fastest growing overall—but is currently experiencing a bit of a slowdown. Check out our thoughts on what’s causing the downturn, and why you can expect to see a rise in growth again soon, beginning on page 14.
Introducing New Faces in the Doll Aisle
Every child should be able to find a doll with which they can identify, and we couldn’t be more pleased that inclusion is the overarching theme of the doll category this year. Take a look at some of our favorite new dolls beginning on page 28.
Games: A Winning Category
The traditional games category has been on fire lately, thanks to some silly introductions that have the whole family laughing and playing together. Take a look at the biggest trends in games and some new items you should
