Toy Insider 2023 Holiday Gift Guide

Ready, set, play!

You hold in your hands the 18th annual Toy Insider holiday gift guide, featuring the best toys, games, and gifts for every kid on your holiday shopping list — we know, we know, it’s pretty amazing! Toys are nothing short of magic, and gifting kids just the right thing has the power to create a memory that can last a lifetime. Our expertly curated list of products includes toys and games that are tons of fun, offer massive amounts of play value, and provide developmental benefits for kids.

If you’re on the hunt for the most popular playthings of the year, look no further than our legendary Hot 20 list on page 4, featuring the hottest toys that will top kids’ wish lists and are sure to sell out fast! Plus, our 12 Under $20 list on page 6 includes great options for those shopping on a budget; and we’ve highlighted some of our favorite toys that teach important STEM concepts in our STEM 10 list on page 8. And the fun doesn’t stop there: There are more than 260 toys within these pages, waiting for you to find them!

For even more toys, fun, and magic, visit us online at thetoyinsider.com. There, you’ll find additional expert-reviewed toys and games, giveaways, and the latest in kids’ entertainment. Happy holidays!

@thetoyinsider #weknowplay

The Hottest Toys of the Year

COCOMELON PEEK-A-BOO JJ (JAZWARES)

Toddlers can press JJ’s foot to play a game of peek-a-boo and sing along to a clip of the song “Peek a Boo” from CoComelon. This plush features 17 CoComelon-inspired sounds and phrases and interactive movements. 18 MOS+, $24.99

FISHER-PRICE LAUGH & LEARN MIX & LEARN DJ TABLE (MATTEL) This interactive, educational activity table features a piano with three ways to play, plus 12 fine motor activities and three Smart Stages learning levels to keep babies engaged as they grow. 9 MOS+, $44.99

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AMI AMIS PARTY PAL (JAKKS PACIFIC)

The huggable puppy features the Ami Amis chunky knit style. It walks, plays music, and pops confetti out of its party hat. Includes reusable confetti and a scoop and funnel for easy cleanup and reloading. 3+, $24.99

SESAME STREET ELMO SLIDE (JUST PLAY) This interactive plush sings, sways, flaps his arms, and glides to the song “Elmo Slide.” Encourages little ones to dance or play a game of Elmo Says. Features soft fabrics and hidden wheels for smooth moves, and speaks English and Spanish. 2+, $49.99

TOUCH & LEARN WOODEN ACTIVITY CUBE (LEAPFROG) This eco-friendly cube is packed with educational, hands-on activities for toddlers. The cube will introduce little ones to shapes, colors, numbers, animals, and music. It features a pretend phone, lightup piano keys, gears, mazes, and more. 1+, $34.99

AGES 3-4

BARBIE DREAMHOUSE PLAYSET (MATTEL)

This deluxe doll house has a spiral slide and a spacious floor plan with three levels and 10 living areas. It includes more than 75 accessories and customizable spaces, plus pet-friendly touches including a puppy slide and pet pool. 3+, $199.99

BLUEY HAMMERBARN SHOPPING PLAYSET (MOOSE TOYS) Kids can go on a shopping trip with the Heeler family with this playset, which has nine play areas and an elevator. It plays more than 45 sounds and phrases from the show and comes with exclusive Bluey and Bingo figures. 3+, $69.99

DISNEY MICKEY AND FRIENDS STARTER SET (TONIES) This limited-edition Toniebox features a unique speaker design with the Mickey Mouse silhouette and comes with a Mickey Mouse Tonie that plays an audio adventure full of iconic Disney character voices and sound effects. 3+, $99.99

MARVEL SPIDEY AND HIS AMAZING FRIENDS WEB-SPINNERS PLAYSET (HASBRO) This 27-inchtall playset features multiple play zones, including a spinning transformation chamber, a command center, and a garage. Comes with a Spidey figure, a vehicle, and accessories. 3+, $129.99

SWITCH & GO 3-IN-1 RESCUE REX (VTECH) Kids can combine a fire truck, a rescue copter, and a police car into a roaring T. rex with animated eyes. The police car features lights and phrases, the fire truck has an extending ladder, and the helicopter has a spinning propeller. 4+, $42.99

BEAST LAB (MOOSE TOYS) As kids add ingredients to this experiment-based playset, they’ll activate sounds, lights, fizzing bubbles, and mist to unleash one of two beasts. When kids reset the beast or repeat the experiment, the beast can evolve with new ways to play. 5+, $79.99

BITZEE (SPIN MASTER) Kids can take care of and play with their Bitzee through a screen-free display and the pet will react to touch and movement, creating a two-way interaction. Each Bitzee has three evolutionary stages with the final stage unlocking a Super Bitzee and a special game. 5+, $29.99

FURBY (HASBRO) Kids can speak to Furby to activate more than 600 responses in Dance Party, Copy Cat, Tell My Fortune, Let’s Chill, and Lightshow modes. Furby comes with clip-on beads and fashion accessories that kids can also wear. 6+, $69.99

L.O.L. SURPRISE! MAGIC FLYERS (MGA ENTERTAINMENT) These collectibles can take flight with a repeatable unboxing experience. The bottle lights up and shakes until the doll bursts out and flies for up to 4 minutes. Kids can keep the fairy suspended by holding a hand under it. 4+, $30

LEGO DISNEY 100 YEARS OF DISNEY ANIMATED ICONS (THE LEGO GROUP) Kids can choose from 72 Disney characters to create a collage that they can display and rebuild with new characters. The 1,022-piece set comes with an exclusive Mickey Mouse minifigure. 6+, $59.99

TEENAGE MUTANT NINJA TURTLES MUTANT MAYHEM PIZZA FIRE VAN (PLAYMATES TOYS) This van opens from the front and the back, with room for four Turtles and Splinter (sold separately). Kids can activate the slide-out pizza launcher, which fires up to eight mini pizza pies. 4+, $39.99

MINTID DOG-E (WOWWEE)

Each Dog-E has a combination of lights, sounds, and personality traits that makes it unique. Kids can train Dog-E to do tricks, track its needs, and unlock more interactive play with the app. 6+, $79.99

POKÉMON SCARLET & VIOLET 151 ELITE TRAINER BOX (THE POKÉMON CO.) This expansion features all original 151 Pokémon from the Kanto region, re-imagined in Paldea. Includes nine Scarlet & Violet — 151 booster packs, a Snorlax illustration rare-style promo card, accessories, and a collector’s box. 6+, $49.99

SUPER MARIO BROS. WONDER (NINTENDO)

Classic Mario side-scrolling gameplay evolves with the addition of Wonder Flowers, which trigger unexpected moments in each course, such as pipes coming alive, characters changing their looks, and more. 8+, $59.99

TAMAGOTCHI UNI (BANDAI NAMCO TOYS & COLLECTIBLES AMERICA) This Tamagotchi comes on a wearable wristband so kids can nurture their pet on the go. They can explore the Tamaverse to meet other characters and connect multiple devices to play with friends, exchange items, and more. 6+, $59.99

AIR HOGS ZERO GRAVITY SPRINT (SPIN MASTER) Using Wall Climber Technology, this R/C car can drive across any smooth surface, including walls, floors, and even ceilings. Kids can send the car racing across the room using the rechargeable remote control. 4+, $19.99

BUMBUMZ (JAZWARES)

Kids can collect these 7.5-inch, super-soft, collectible plush in different themes, including retro, sports, food, and more. 3+, $8.99 EACH

CRAYOLA WIXELS ACTIVITY SETS (CRAYOLA) Follow the color map to create pixelated unicorns, animals, or original designs. Each square absorbs ink from the included markers to color the designs. Create over and over again with the washable board. 6+, $14.99

DISNEY PRINCESS CORE FASHION DOLLS ASSORTMENT (MATTEL) This doll assortment features 13 Disney Princesses, including Ariel, Rapunzel, and more. Each fully articulated doll has rooted hair, a glitter molded top, and a removable skirt with a storytelling print. 3+, $10.99 EACH

FINGERLINGS (WOWWEE) These baby monkeys know when they’re on kids’ fingers. They feature glowing hearts, poseable tails, flocked hair, unique personalities, and more than 70 sounds and reactions. Collect four new characters: Charli, Leo, Ava, and Harmony. 5+, $15

GOOGAMES (SKY CASTLE) These handheld, pocket-size, sensory water games come in three styles: fruits, gems, and candies. They feature squishy buttons for tactile play and two removable backer cards, each with three challenge levels. 4+, $9.99 EACH

LEGO CLASSIC CREATIVE NEON FUN (THE LEGO GROUP) This set includes 333 neoncolored bricks in various sizes, including 18 bricks with expressive eyes. Kids can create five models by following the included instructions, or build their own creations. 5+, $19.99

MGA’S MINIVERSE MAKE IT MINI LIFESTYLE (MGA ENTERTAINMENT) Make and display mini lifestyle collectibles, ranging from mini aquariums with little fish to a mini cactus with tiny bags of soil. There are more than 100 lifestyle materials, packages, and accessories to collect and create. 8+, $9.99

MR. BENDY (FAT BRAIN TOY CO.) Prompt cards inspire players to craft quickly to transform Mr. Bendy using wax sticks. Is he a golfer? An astronaut? Players score points by guessing correctly, and the player with the most points after four rounds wins the game. 8+, $19.95

SKETCH PALS FOREST FRIENDS (BOOGIE BOARD) Choose from three clippable doodle buddies: Felix the Fox, Morris the Moose, or Izzy the Owl. Each features a tethered stylus and clips to backpacks or car seats for screen-free entertainment on the go. 4+, $19.99

STYLE BAE (JUST PLAY) Each doll and fashion set comes with seven reusable cling sticker outfits for kids to mix and match to create more than 850 looks. The 10-inch dolls feature unique styles, including Y2K Gurl, K-Pop Princess, Pop Punk Star, and Streetwear Queen. 4+, $19.99 EACH

YUME DISNEY 100 SURPRISE CAPSULES (YUME) Each capsule contains a figure, unique accessories, a background scene card, and a transforming, 360-degree display. Kids can solve the clues to reveal one of 14 characters in Series 1, including two rare chase characters. 5+, $12.99

Toys That Promote Science, Technology, Engineering, and Math Skills

HYDRAULIC BOXING BOTS (THAMES & KOSMOS) Kids can build two boxing robots that use hydraulic power to move with complex shoulder gestures, jabs, and uppercuts. The fighter who knocks back the opposing robot’s head scores a point on the included scoreboard. 8+, $49.95

K’NEX MARBLE COASTER RUN (BASIC FUN!)

This STEM-infused set includes multiple template builds and more than 500 pieces that kids can use to create a functional marble coaster. Kids can attach the working motor to add movements and chain reactions. 8+, $49.99

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KAI: THE ARTIFICIAL INTELLIGENCE ROBOT (THAMES & KOSMOS) Kids can build an appenabled robot that can react to gestures and sounds, and program its face display to show expressions and scrolling messages. The robot can walk on six legs and rotate its upper body 360 degrees. 10+, $99.95

MAGNA-TILES DOWNHILL DUO 40-PIECE SET (MAGNA-TILES) This building set includes four ramps, two vehicles, two figures, six road squares, 24 small squares, and two finish line rectangles. Kids can connect the magnetic pieces to build a fully magnetic racing adventure. 3+, $69.99

PYXEL A CODER’S BEST FRIEND (EDUCATIONAL INSIGHTS)

Kids can use a tablet to code Pyxel to perform tricks, make sounds, and more. Pyxel and its companion app will help kids learn the basics of two coding languages: Blockly and Python. 8+, $124.99

SNAP FM RADIO (SNAP CIRCUITS)

With this entry-level Snap Circuits kit, kids can participate in four hands-on projects to build a working FM radio. The project will teach kids about the science of radio waves, amplifiers, circuits, and electricity. 8+, $19.99

SPACE ROVER DELUXE CODING ACTIVITY SET (LEARNING RESOURCES) With simple push-button coding, kids can code their space rover through customizable mazes and coding challenges. Comes with a coding rover, an astronaut, a flag, space rocks and obstacles, maze tiles, and coding cards. 4+, $69.99

MAGIC

ADVENTURES TELESCOPE (LEAPFROG)

Kids can look through the digital telescope at up to 110-times magnification to explore the world around them, check out more than 100 NASA videos and images, and play games on the 2.4inch screen. 5+, $99.99

SMITHSONIAN PLANETARIUM PROJECTOR (NSI INTERNATIONAL)

When kids aim the projector at a light-colored wall or ceiling, it will project a rotating star pattern of the northern sky. The set includes three disks with 24 space images that kids can project alongside the stars. 8+, $39.99

VR DINOSAURS, OCEANS, & ANIMALS GIFT SETS (ABACUS BRANDS) Kids can learn about dinosaurs, oceans, or animals, with three separate gift sets. Each set comes with an interactive book from DK publishing, virtual reality goggles for educational experiences, and scratch art or fossil activities. 8+, $59.99 EACH

AGES 0-2

Infants & Toddlers

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ADORA POTTY TRAINING PLUSH SET — TWINKLE STAR (ADORA PLAY)

This four-piece set includes a plush potty seat and three plush toys with embroidered faces: a swirly-eyed poop, a laughing pee, and a smiling toilet paper. It’s compatible with most dolls up to 16 inches (sold separately).

1+, $29.99

6-IN-1 TUNNEL OF FUN (VTECH)

Babies can bat at dangling toys and get tummy workouts crawling through this vibrant tunnel. The piano’s three modes encourage kids to play independently while building vocabulary around animals, numbers, and colors.

0+, $65

BÉBE FUERTE STACK & COUNT KETTLEBELL (TOMY)

This kettlebell-style stacker is part of a language-inclusive TOMY collection. Babies and toddlers can learn to count or stack or pretend to workout with this kettlebell-inspired toy.

6 MOS+, $16.98

ABCS & ACTIVITIES WOODEN TABLE (LEAPFROG) This activity center is designed to grow with kids. Its educational features include a bead maze, turning gears, shapesorter blocks, and touch-sensitive pictures to teach kids about letters, animals, music, and more. 6 MOS+, $69.99

BUILD-A-BUDDY TRANSFORMERS OPTIMUS PRIME (TOMY)

This two-in-one toy assembles as a semi-truck for push-along play or an almost 1-foot-tall Optimus Prime for roleplay. Chunky pieces and simple building tools make for an easy transition from truck to robot.

18 MOS+, $29.99

COCOMELON DANCING JJ (JAZWARES)

Kids can press the buttons on JJ’s foot to activate three interactive play modes: Learn to Dance, Fast & Slow, and Freeze Dance. JJ’s pajamas light up as he dances, sings, and says CoComelon-inspired phrases. 2+, $49.99

COCOMELON INFLATABLE PLAYPEN (BESTWAY USA)

This inflatable playpen features mesh fabric around the walls for parental supervision and a soft, inflatable floor for comfortable play. Parents will love that setup, takedown, and storage is quick and convenient. 1+, $39.99

COCOMELON MY FRIEND NINA (JAZWARES)

This CoComelon doll is bilingual, featuring phrases and songs in English and Spanish. Kids can press Nina’s belly to hear her introduce herself with the “Hello Song” or sing along in Spanish to the “Learning Spanish ABCs Song.” 1+, $29.99

CRAWLIGATOR (KIDDY CRAWLER)

Babies can rest comfortably on their tummies atop this alligator-themed toy, then use their arms and legs to move forward in a crawling motion. Available in seven colors.

4 MOS+, $89.99

CRY BABIES NEWBORN (IMC TOYS)

This newborn doll cries real tears and will calm down when kids give it a pacifier. Available in two styles, each comes with a bracelet that kids can wear so that the doll will recognize and interact with them.

18 MOS+, $34.99

DANIEL TIGER 3-IN-1 RIDE-ON TOY (SKIP HOP)

This scooter features cheerful Daniel Tiger-inspired phrases and sounds as well as the theme song from the PBS series. With three ways to play — ride, walk, or scoot — this special-edition ride-on grows with little ones, from beginners to advanced walkers.

1+, $70

DISNEY PRINCESS: MAGICAL MOMENTS! STARLIGHT MAGIC WAND BOOK (PI KIDS)

Explore enchanted moments with Disney Princesses. The motion-sensing wand plays eight sounds and features colorful LED lights. Match words with pictures and sounds to enhance reading comprehension. 18 MOS+, $21.99

ECO BIG SENSORY BALL (MINILAND)

This set of five natural rubber balls features various colors and textures for sensory play. The smaller balls fit into the big one to help little ones with their motor skills and handeye coordination.

6 MOS+, $59.98

GO! GO! SMART WHEELS SPIRAL CONSTRUCTION TOWER (VTECH) Kids can roll a toy truck past SmartPoints to hear phrases about feelings, construction, and cleaning up. Build first words and motor skills with this talking dump truck and track set.

18 MOS+, $60

GUND FOOD TRUCK PLAYSET (SPIN MASTER)

This soft, five-piece playset contains four different food-truck themed, sensorystimulating plush toys. Kids can develop their dexterity and hand-eye coordination while staying engaged. 0+, $30

GUND SUSTAINABLY SOFT PLUSH (SPIN MASTER) Each friend in this line is crafted with recycled plush, fiber fill, thread, and pre-consumer recycled beads. They are also adorned with baby-safe accessories, such as cream-colored bows and soft bandanas. 0+, $20

HUGS AND GIGGLES (MADAME ALEXANDER)

This 13-inch, soft-bodied doll is available in three skin tones and comes dressed in a floral outfit, a headband, and a bib. Place the doll’s pointer finger or thumb in its mouth and it will stay put. 1+, $44.95

LEGO DUPLO DREAM PLAYGROUND (THE LEGO GROUP) This 75-piece set features engaging colors and easy-to-grasp pieces. It comes with five diverse figures, including a skater kid and a guide dog, and encourages play-based learning.

2+, $49.99

RACE CAR RIDE-ON (BATTAT)

Young racers can roll around the house on this kid-powered, wooden ride-on. The car features a soft seat and a handle for safety. It is designed for indoor use, and there is no assembly required.

18 MOS+, $39.99

PLAYMOBIL 1.2.3 & DISNEY: WINNIE’S & PIGLET’S TREE HOUSE (PLAYMOBIL)

Kids can sort different items into the treetop by shape and color to help develop fine motor skills, while a hidden slide sends the objects to reappear at the bottom of the tree for continuous fun. 18 MOS+, $49.99

PLAYSKOOL WEEBLES MY HAPPY CAMPER (PLAYMONSTER)

Kids cruise around with Bailey and Alex to find the perfect camping spot. The camper comes with a grill, a campfire, a hammock, and more. Sing Bailey and Alex’s favorite camping song while a frog ribbits along. 1+, $34.99

RAINY RANCH (RAVENSBURGER)

Designed for toddlers and preschoolers, this game helps kids recognize colors, shapes, and more. Players try to get everyone safely inside by rolling the die to lead animals into the barn before it rains. 2+, $19.99

SPIDER-MAN 6V TECHNO RACER (DYNACRAFT)

Kids can pretend to save the day on this quad inspired by Marvel Spidey and His Amazing Friends. It has light-up eyes and rides up to 2 mph with push-button acceleration.

18 MOS+, $74

SPILL AGAIN (FAT BRAIN TOY CO.)

Little ones fill the top of the tower with the 16 colorful balls and then press a button to activate a hidden timer that counts down until the tower spills the balls in all directions for kids to chase and collect. 2+, $44.95

STAPELSTEIN RAINBOW SET CLASSIC (STAPELSTEIN)

Kids can experience various kinds of activity and creativity with the Stapelstein Rainbow Set. The colorful elements can transform any room into an adventure playground, an obstacle course, or a fantasy environment. 1+, $219

TOOMIES BLUEY — SWIMMING BLUEY (TOMY)

This swimming Bluey figure encourages bathtime fun. Bluey wears goggles and chases after her seahorse friend. The figure can swim a front crawl or backstroke when kids flip it over. 18 MOS+, $16.99

TRACY THE FIDGET TRICERATOPS (LEARNING RESOURCES)

This one-piece dinosaur fidget toy offers 10 interactive sensory experiences, including pop-in-pop-out spikes, spinners, and buttons. The toy is designed to improve hand strength, motor skills, counting, and color recognition. 18 MOS+, $15.99

TRANQUIL TURTLE — GREEN (CLOUDB)

This plush turtle glows with soft light and projects moving ocean waves onto the ceiling to help soothe kids to sleep. It plays an underwater melody and wave sounds, shuts off after 23 minutes, and is made from 100% recycled fabric. 0+, $59.99

WOODEN WORK & PLAY DESKTOP ACTIVITY BOARD (MELISSA & DOUG)

Babies can “work” on developmental skills by playing with this one-piece, portable lap desk. It features multiple sensory activities, including a mirror, rubber buttons, spinners, and a sliding mouse. 1+, $27.99

AGES 3-4

Preschool

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BARBIE POP UP CONVERTIBLE WITH MUSICAL KEY FOB (SUNNY DAYS ENTERTAINMENT)

Engage in active, imaginative play with this 4-foot-long convertible pop-up tent that features Barbie-inspired decals. It comes with a key fob with sound effects and Barbie phrases. 3+, $29.99

BALANCE & BUILD SET (B.TOYS BY BATTAT)

Create a custom balance course and encourage movement and creativity with this set, which includes eight connecting beam sections and five sensory step-stones. 3+, $37.99

BARBER SHOP PLAY SET (MELISSA & DOUG)

Kids can pretend to cut, shave, style, and more with this barber shop-inspired set. Components include a wearable beard, play scissors, vibrating trimmers, a mirror, a double-sided activity card, a zippered storage case, and more. 3+, $37.99

BATMAN AND WONDER WOMAN TONIES (TONIES) Each of these DC Super Hero Tonies plays multiple stories that feature Super-Villians, locations, and themes iconic to Batman or Wonder Woman.

5+, $17.99 EACH

BEEP ‘N’ BUY CASH REGISTER (HAPE)

Kids can learn how to manage money by selecting groceries and then working out the price. This cash register features a solarpowered calculator, a scanner with light and sound effects, coins, and bills.

3+, $44.99

BIG ADVENTURES METAL DETECTOR MINING TRUCK (MGA ENTERTAINMENT)

This truck transforms into four working STEM tools that kids can use to uncover treasures: a metal detector, a rock tumbler, a water tank, and shovels.

3+, $39.99

BLUEY BLUEY’S KEYTAR (VTECH)

This Keytar offers instrument sounds, phrases, and built-in melodies that let kids rock out with creative and imaginative play while fostering a love for music. Kids can hear the voices of Bluey, Chattermax, Bingo, and more. 3+, $24.99

BIZYBOO HIDE ‘N SEEK BUSY BAGS (VANGO)

Parents and kids can search for the hidden objects within each character and match them to the clues. This sensory toy will help to develop little ones’ fine motor, problemsolving, and concentration skills. 2+, $8.97

BLUEY 12-INCH KIDS BIKE (DYNACRAFT)

This 12-inch bike features a bright blue, green, and orange color scheme and is loaded with Bluey-inspired graphics. Kids can learn to ride with the removable training wheels and easyto-use coaster brakes.

3+, $139

BLUEY KEEPY UPPY GAME (MOOSE GAMES)

Inspired by one of Bluey’s favorite games, Keepy Uppy is a giggle-inducing electronic game for 2-3 players who use boppers featuring Bluey, Bingo, and Chilli to keep a balloon in the air.

4+, $19.99

BLUEY MAGNETIC WOODEN PLAYSET

(HORIZON GROUP USA) This 18-piece playset includes a magnetic wooden Bluey and Bingo, 12 magnetic accessories, repositionable stickers, and a reusable board with two double-sided play scenes.

3+, $16.99

BOGGLE JR (WINNING MOVES GAMES)

Two different matching games encourage reading and memory skills. In Match It/Spell It, kids look at the picture and word, then spell it out. In Cover It, kids use the word shield to spell words from memory. 3+, $18.95

BUILD-A-SLICE PIZZA CART (LEAPFROG)

Kids can ring the bell on this interactive pizza cart to hear a customer’s order. They’ll learn about colors, shapes, numbers, and food names as they build a pizza with the included toppings and accessories. 3+, $59.99

CARE BEARS SEQUIN CHEER BEAR (BASIC FUN!) This limited-edition, mediumsize plush features a glittery rainbow belly badge and rainbow sequins. Kids can snuggle up to this sparkly plush pal and spread its message of cheer.

4+, $24.99

CHANGING SEASONS SENSORY TUBES (HAND2MIND) Kids can self-regulate and manage emotions while learning about how weather conditions follow patterns and change over time with these easy-to-grip sensory tubes that reflect each of the four seasons. 3+, $24.99

COCOMELON BIG BOUNCER (BESTWAY USA)

This bouncer features CoComelon-inspired graphics, mesh sidewalls, and a built-in pump. It encourages motor skill development, handeye coordination, physical play, and dexterity. 3+, $84.99

COOK & CARE KITCHEN & NURSERY (STEP2)

With this playset’s interactive features, kids will stay engaged and entertained for hours as they mimic their adult role models by cooking, cleaning, and caring for their baby doll. 2+, $299.99

CRY BABIES CRAWLING (IMC TOYS)

This interactive doll can crawl across the floor, make up to 35 realistic baby sounds, move its arms and legs, cry real tears, and calm down when kids give it a pacifier. It is available in two different styles.

18 MOS+, $26.99

DC MINIS MULTIPACK (JAKKS PACIFIC)

This Advent calendar-style multipack features graphic novel-inspired panels filled with 12 collectible characters from the DC Universe. Each figure is 1.5 inches tall, and there are three rarity levels: common, rare, and super rare. 4+, $19.99

DISNEY JUNIOR MICKEY MOUSE FUNHOUSE ROARIN’ SAFARI DINO (JUST PLAY)

This 11-inch-tall dinosaur has a lever on its back that kids can press to open its jaws and activate roaring sounds and Mickey phrases. Comes with Mickey, Minnie, and Donald Duck figures. 3+, $34.99

DISNEY JUNIOR MINNIE MOUSE BUTTERFLY BALLERINA PLUSH (JUST PLAY) Kids can press the light-up butterfly on Minnie’s chest to activate lights, a spinning tutu, Minnie Mouse phrases, and the song “Just Like a Butterfly.” Squeeze the butterfly on Minnie’s bow for a light show and more twirling. 3+, $39.99

DISNEY PRINCESS MAGICAL ADVENTURES CASTLE (MATTEL)

This castle is 4 feet tall and offers 10 play areas, each inspired by a Disney Princess. Features include lights and sounds, a slide, a pool, and more than 25 pieces of furniture and accessories. 3+, $149.99

DISNEY PRINCESS STYLE COLLECTION FRESH PREP GOURMET KITCHEN (JAKKS PACIFIC) This kid-size play kitchen features five interactive appliances with lights and sound effects, a real “steam” feature, more than 35 accessories, and a Majestic Meal “Pasta Night” Kit with color-changing noodles. 3+, $199.99

DISNEY THE LITTLE MERMAID UNDER THE SEA EXPLORING ARIEL (JAKKS PACIFIC)

This Ariel doll can speak and sing “Part of Your World” while its tail lights up. It includes a dinglehopper, a seashell, and hair clip charms. Kids can play with the doll in or out of the water. 3+, $44.99

DOO DOO KANGAROO (MOOSE GAMES)

Kids feed doughnuts to a kangaroo sitting on a toilet. Once he’s full, the kangaroo shakes and shimmies while kids race to catch the doughnuts and dodge the “doo doos” that come flying out of the toilet. 3+, $19.99

DROYD ROMPER (DROYD)

This electric trike features an all-plastic body, a 24-volt battery, a light-up LED front wheel, and more. The Romper has parental controls and can operate at speeds of 3-6 mph. 3+, $139

FEELINGS ADVENTURE COOPERATIVE BOARD GAME (SLUMBERKINS) Players will work together and experience positive affirmations, skillful yoga poses, and reflection cards that spark conversations. With the 36 challenge cards and six bonus cards, kids can learn self expression, emotional regulation, and social skills. 3+, $29.99

FISHER-PRICE BATWHEELS LAUNCH & RACE BATCAVE (MATTEL)

Inspired by the Batwheels series, this playset features three floors of play, an elevator, a spiral track, lights, and sounds. It comes with two toy cars: Bam the Batmobile and Redbird. 3+, $49.99

FLYER GLIDER JR. (RADIO FLYER)

This scooter uses Radio Flyer’s lean-to-steer technology to improve balance and coordination. Kids lean left or right to guide the three-wheel scooter, which is equipped with highperformance bearings that help with balance. 2+, $69.99

GABBY’S DOLLHOUSE GABBY CAT FRIEND SHIP (SPIN MASTER)

As featured in the series Gabby’s Dollhouse, this playset is complete with a color-changing pool, a diving board, a light-up disco ball/ chandelier, a dance floor, and a photobooth. 4+, $59.99

GLO PALS CHARACTERS (GLO PALS)

These liquid-activated, lightup sensory toys are designed to nurture imagination, encourage development, and support learning through playtime. Kids can insert a light-up cube into each character to see it illuminate when they place it in water. 3+, $16

HATCHIMALS ALIVE HATCHI-NURSERY PLAYSET (SPIN MASTER)

Activate the multi-hatch feature by adding water to the cloud, pouring it down the rainbow, and watching the Hatchimals hatch in the cloud pool. Kids can feed their Hatchimals and put them to sleep in the crib. 3+, $34.99

HOOT OR TOOT (BLUE ORANGE GAMES)

Shake Mr. Owl and listen for the hoot or toot, then flip a token on the table to match it. Remember where each token is to collect them faster. The first player to collect six tokens featuring each color wins the game. 4+, $19.99

JURASSIC WORLD RAVENOUS RAPTORS: THE DINO CHOMPING GAME (TOYMONSTER) Players must race to feed their hangry dinosaurs in this fast-paced game that’s all about timing and tenacity. Bump the raptors’ tails and chomp up all the carnivore and herbivore balls to eat the most and win the game. 3+, $19.99

KINETIC SAND DELUXE BEACH SET (SPIN MASTER)

With 2.5 pounds of Kinetic Sand Beach Sand, kids can build and customize the ultimate sandcastle. They can build with creative freedom, exercising their imagination and honing fine motor skills. 3+, $24.99

MAXX ACTION 3-N-1 MAXX RECYCLER (SUNNY DAYS ENTERTAINMENT)

This 18-inch recycling truck features flashing lights and realistic sounds. Kids can learn to recycle while they pretend to drive the truck, lift the bin, and dump the included pieces into the back.

3+, $39.99

MY BAKING OVEN WITH MAGIC COOKIES (HAPE) Little bakers can put their pretend cookies into the oven and close the door to see the light turn on. Then, set the timer and wait for the “ding.” When they open the door, the cookies have browned.

3+, $49.99

MONKEY SEE MONKEY POO (SPIN MASTER)

Monkey See Monkey Poo is a game of treeclimbing, poo-fighting, banana-hungry monkeys. Kids will use the banana-scented monkey poo and monkey flingers to collect bananas from the tree and climb up the vine. The first monkey to reach the top wins the game.

4+, $21.99

NUGLUG COMPLETE SET (NUG + TATER)

This screen-free, portable educational system is designed to stimulate kids’ curiosity. It comes with activities including a whiteboard for drawing; alphabet tiles; tangram puzzles; and 3D, magnetic building blocks.

3+, $124.99

MONSTER MASH (GOLIATH)

In this fast-paced, easy-to-learn game, players press down on the monster’s eye to see which monster card to look for. Kids have to move quickly and use their suction cup to “mash” the right monster.

4+, $19.99

PANDAS’ BAMBOO HOUSE (HAPE)

Sam, Pam, and their panda family live in a three-story, feature-packed, bamboo house that kids can explore for hours. Crafted using eco-friendly materials, the playset comes with multiple furniture pieces and play accessories. 3+, $149.99

PAW PATROL AIRCRAFT CARRIER RIDE ON (JAKKS PACIFIC) This ride-on features two jets, a runway, a launcher, and push buttons on the handlebars that play sounds and the PAW Patrol theme song while kids ride. 3+, $34.99

PAW PATROL CHASE’S MIGHTY TRANSFORMING CRUISER (SPIN MASTER)

Kids can convert Chase’s cruiser into a powered-up, mighty rescue vehicle through an easy transformation. The cruiser comes with a Chase figure and features lights, sounds, music, and pup phrases. 3+, $49.99

PAW PATROL SKYE MIGHTY MOVIE JET (SPIN MASTER)

Preschoolers can re-create their favorite PAW Patrol missions with this jet. It features 360-degree wing rotation; motion-activated lights, sounds, and phrases; and a Skye figure. 3+, $49.99

PEPPA PIG PEPPA’S CRUISE SHIP (HASBRO)

This three-level playset features a junglethemed dining room and theater, a cafeteria, a ball pit play space, a working elevator, and sleeping quarters with fold-out bunk beds. It comes with three character figures and 13 accessories. 3+, $49.99

PETE THE CAT TERRIFIC TACO GAME (UNIVERSITY GAMES)

Players practice counting and visual discrimination skills as they collect silly taco toppings to fill their order cards and help Pete the Cat. The first player to fill three order cards wins the game. 3+, $15.50

PLAY-DOH ALL-IN-ONE CREATIVITY STARTER STATION (HASBRO) This activity table comes with 15 Play-Doh accessories and six cans of modeling compound. The desk can flip between two modes: a flat side featuring a playmat and a 3D side with a waterfall maker, a vehicle, and animal tools. 3+, $54.99

PLAY-DOH SCHOOL BUS RIDE-ON (FLYBAR)

Toddlers can scoot and create with this footpowered ride-on that has lights, sounds, a flip-out stop sign, and a secret compartment with Play-Doh and molds. Kids will also find a rolling pin hiding in the spoiler.

3+, $49.99

PRETENDABLES CINNAMON ROLL SET (FAT BRAIN TOY CO.)

Budding bakers can open the canister and pull out four plush cinnamon rolls, place them on the tray, “bake” them in the oven, and add “icing.” The oven doubles as a storage crate.

3+, $34.99

PLAY KITCHEN (BATTAT)

This two-in-one, wooden pretend play set offers both a kitchen and a market. It features a chalkboard menu, pots and pans, dishes, a sink, and a stove.

3+, $72.95

RAINBOW LEARNING LIGHTS MIXER (LEAPFROG) Inspired by the popular countertop appliance, this toy stand mixer features multiple interactive elements. Kids can create their own recipes or follow the instructions on the included cards for more than 40 pretend dishes. 2+, $29.99

POSITIVELY PERFECT TODDLERS — ONESIES (WORLD OF EPI)

This collection of 14-inch-tall multicultural dolls with colorful onesies reflects diverse beauty. The dolls have a variety of soft, washable hair textures that kids can brush and style.

3+, $39.99

REEL BIG CATCH GAME (EDUCATIONAL INSIGHTS)

Players use a fishing pole to catch nine telescoping fish. Then, they use the measuring tape on their catch to explore the correlation between size and measurement and the concept of small, medium, and large.

3+, $24.99

RICHARD SCARRY’S BUSYTOWN SEEK AND FIND GAME (UNIVERSITY GAMES )

Race around a jumbosize board to find hidden characters, such as Father Cat and the Pig Family, and be the first to ring the bell. Two levels of play makes this game suitable for both younger and older players.

3+, $24.99

SENSORY ON THE GO MAGICAL PLAYGROUND (CREATIVITY FOR KIDS)

This compact, lunch-box style sensory case contains scented dough, molds, cookie cutters, miniature figures, pop tubes, playscape scenes, stickers, and more for engaging sensory play on the go.

3+, $14.99

SKILLMATICS FOIL FUN UNICORNS & PRINCESSES AND SPACE (SKILLMATICS)

Kids can select a picture, choose stickers, and apply color using the sparkly foil sheets. This no-mess activity keeps kids engaged in creative play at home or on the go.

4+, $19.99 EACH

SLIDE-TO-READ ABC FLASH CARDS (LEAPFROG)

Kids can insert 13 interactive, double-sided cards into a tablet to learn the basics of reading and phonics. The tablet also encourages learning through games and songs and features a handle for on-the-go play.

3+, $17.99

SNACK, SNACK, GIRAFFE (LUKI LAB)

Players take turns feeding snack tokens featuring healthy foods to Giselle the Giraffe, who stands more than 2 feet tall. The player who gets all of their tokens to stay in Giselle’s stomach without falling out wins the game.

3+, $39.99

SPIDEY & FRIENDS AND PAW PATROL WALKIE-TALKIES (EKIDS) These two-way radios are inspired by Marvel Spidey and His Amazing Friends and PAW Patrol (sold separately). Each set includes staticfree walkie-talkies with an extended range for sending clear messages.

3+, $19.99 EACH

STORY DREAM MACHINE + STORY PACKS (MGA ENTERTAINMENT)

Project classic children’s stories with this machine, which includes three titles, with additional packs sold separately. It features light and sound effects to enhance the story and doubles as a white noise machine. 3+, $49.99

SURE-LOX TMNT KIDS 3-IN-1 PUZZLE (TCG TOYS)

This set includes assorted 24-, 48-, and 100piece jigsaw puzzles in a multipack with colorful and sturdy puzzle pieces. There are three assorted images for kids to put together. 3+, $9.99

SURPRISE POWERZ EDUCATIONAL TALKING STEM DOLLS (SURPRISE POWERZ) Girls can build confidence in subjects like math and science with these dolls. They can squeeze each Surprise Powerz doll’s hand to hear more than 75 phrases, sing-a-longs, and sound effects, with a diverse range of real girls’ voices. 2+, $49.99 EACH

THE SUPER MARIO BROS. MOVIE — MARIO RUMBLE R/C KART (JAKKS PACIFIC)

Inspired by the racer from The Super Mario Bros. Movie, this R/C vehicle functions with a 100-foot range. Mario’s head and hands turn when the vehicle turns, and the tailpipes light up and rumble.

4+, $49.99

TINKERTAR (BUFFALO

GAMES)

Created by musicians Brian Calhoun, Dave Matthews, and John Alagia, this one-string melody maker is made of sustainable, responsibly sourced wood. Use the included 15-song songbook and colored and numbered finger positions to learn beginner guitar. 3+, $24.99 EACH

TONKA CHUCK (BASIC FUN!)

When kids activate the sensors, this truck’s mouth and dump bed move, and they can hear sounds and phrases. Load it up, then press the helmet to watch it roll across the floor. 3+, $39.99

AGES 5-7 Grade School

25TH ANNIVERSARY THINKING PUTTY PACK (CRAZY AARON’S)

Kids can de-stress and get creative with this limited-edition Thinking Putty Pack that includes a bonus mini tin containing original Coral Thinking Putty that was first created back in 1998.

3+, $20

AIR TOOBZ (FAT BRAIN TOY CO.)

This STEM-based set features a kid-safe turbine that sends foam balls flying through a network of modular tubes and connectors that kids can arrange however they’d like for fun and educational experimentation.

3+, $139.95

ANARCHY PANCAKES (EXPLODING KITTENS)

In this fast-paced game, players race to match their pancake cards’ toppings to other players’ toppings, forcing them to take the cards. The first player to get rid of all of their cards and shout “Anarchy Pancakes” wins the game.

7+, $13.99

3-IN-1 SKATE TRAINER (FLYBAR)

Kids can switch the inserts to learn to skateboard in three easy steps: Balance, Wheels (skating), and Ollie (tricks). A provided QR code opens a how-to video that explains the balance board and its inserts.

6+, $49.99

BEZGAR RC STUNT CAR TD203 (BEZGAR)

Kids can conquer any terrain, such as grass, sand, concrete, gravel, and more, with this stunt car that features 360-degree rotation on both sides. They can race to drift and flip the R/C car.

6+, $49.99

BUMPAS (BUMPAS)

These 2.5-pound weighted plush create deep pressure stimulation to help promote a sense of security, reduce stress and anxiety, improve sleep quality, and create a calming effect.

3+, $34.99

CRAFT YOUR OWN POMPOM PURSE (PURPLE LADYBUG)

This kit includes everything kids need to make their own fluffy, ombre purse. The purse is big enough to hold multiple items and kids can style it cross-body or handheld.

6+, $17.99

CREATE TOGETHER ART BOX (KIDS ART BOX)

This subscription box comes with supplies and instructions to complete three art activities, a science project, and a visual recipe or origami tutorial inspired by a new theme each month.

3+, $38 PER MONTH

COOKEEZ MAKERY (MOOSE TOYS)

This oven-themed playset lets kids mix and make “dough” to create a new cinnamonor bread-scented plush. Kids can set the temperature and listen for the “ding” to find a new plush puppy, bunny, or kitten inside the oven. 5+, $34.99

COOL MAKER POPSTYLE BRACELET MAKER (SPIN MASTER) Kids can choose from 170 beads, place them on the elastics, and pop the top to reveal a custom bracelet. They can make and remake up to 10 bracelets by swapping out the beads any time — no knots, clasps, or cuts required. 7+, $24.99

CRAYOLA TRAVEL GLOW ART STUDIO (CRAYOLA) Young travelers can create while on the go with this portable, light-up art set. The glow screen and light wand make kids’ drawings light up, and the artwork will disappear over time so kids can make something new. 6+, $14.99

CRAZY CART SHUFFLE (RAZOR)

This go-kart enables riders to have full control while they drive, drift, and spin with ease. Riders can shuffle their feet back and forth to gain speed, and then lift the Drift Bar to drift to the side. 4+, $119

DISNEY DOORABLES ACADEMY CAMPUS CREW FIGURE PACK (JUST PLAY)

Open the composition book-inspired surprise packaging to reveal between 5-7 Doorables figures. The 1.5-inch figures feature Disney and Pixar characters re-imagined with an academic theme. 5+, $12.99

DISNEY PRINCESS CARRIAGE RC (JADA TOYS) This Disney Princess-themed carriage features functioning wheels and opening doors. It comes equipped with a remote control, lights, sounds, and room for any 11.5-inch fashion doll (not included).

4+, $49.97

FIDGIE FRIENDS FAIRIE GARDEN (SUNNY DAYS ENTERTAINMENT)

Kids can engage in sensory and fashion play with the Fairie Garden’s outfit details that double as fidget features. Kids can also brush her hair and accessorize with her headband. 6+, $19.97

FLUFFIE STUFFIEZ (MGA ENTERTAINMENT)

Remove the outer layer of fluff to discover the character hiding underneath. The packaging doubles as storage for the removed fluff and becomes a second plush toy. Available in six small and four large styles. 4+, $14.99-29.99

GIANT CRUSHER R/C (SHARPER IMAGE)

Kids can tackle off-road challenges with this 2.4 GHz 4x4 R/C truck. It has a top speed of 5 mph, giant wheels, and oversized shocks for superior handling and control from up to 130 feet away.

5+, $149.99

HORSE TRANSPORTER (SCHLEICH)

This portable set includes a built-in grooming station, a modular paddock, a rooftop pool, and more. It comes with three horses, three figures, and a dog. Kids can add this set to the rest of their Schleich Horse Club collection. 5+, $139.99

GLITTER GIRLS GIA & GYPSY (GLITTER GIRLS)

Gia and Gypsy are a 14-inch doll and horse duo that have matching, sparkly hair that kids can style. Gia comes dressed in a riding-themed outfit and can sit on Gypsy. 3+, $39.99

HOT WHEELS ULTIMATE T-REX TRANSPORTER (MATTEL)

Gobble up and transport more than 20 1:64-scale cars with this dinosaur-themed hauler. Lower the tail and the vehicle transforms into a T. rex featuring lights, sounds, and a two-lane race track. 4+, $79.99

HOT WHEELS: RIFT RALLY (VELAN STUDIOS)

Part R/C car, part video game, this mixed-reality racing game is available on iOS devices and PlayStation systems. Features 22 core cars and more than 140 variants, offering players endless creativity and customization. 6+, $129.99 (STANDARD); $149.99 (DELUXE)

JUST MY STYLE ALL-IN-ONE HAIR STYLIST (HORIZON GROUP USA)

This set includes more than 100 hair-styling pieces and a four-in-one hair tool with interchangeable parts. Kids can press the button on the handle to swap out the tools to experiment with different hairstyles. 6+, $24.99

L.O.L. SURPRISE! SQUISH SAND MAGIC HOUSE WITH TOT (MGA ENTERTAINMENT)

Dig through kinetic sand to discover hidden surprises inside this playset, which is sized for L.O.L. Surprise! Tots. Kids will uncover a doll and a variety of furniture and accessories for the house. 4+, $59.99

LATINISTAS FASHION DOLLS (PURPOSE TOYS) Meet aspiring author Dani, art student Julianna, talented singer Liv, and design student Lola. Designed as a celebration of Latina culture, the 11.5-inch fashion dolls feature varying skin tones and hair textures. 3+, $12.99

LITE-BRITE TOUCH (BASIC FUN!)

Press the board’s colorchanging buttons and watch as they light up, then keep pressing to change colors. Create new images using the included instructions or design your own. This version also features games to play. 6+, $29.99

LITTLE LIVE PETS MY PUPPY’S HOME (MOOSE TOYS)

Kids and parents can build this dog house together, which comes with a plastic hammer and screws. Once complete, they can open the door to find an interactive plush puppy that makes more than 25 sounds. 5+, $59.99

MADE BY ME MANGA ARTIST SET, HOW TO DRAW ANIME (HORIZON GROUP USA)

This set includes dual-ended markers, colored pencils, a ruler, stickers, and an interactive drawing guide that kids can use to create two comic books. The materials come in a travel-friendly storage case. 6+, $19.99

MAGIC MIXIES MAGIC LAMP (MOOSE TOYS)

Kids can interact with this magic lamp to reveal a talking genie that may grant wishes. Rub the lamp to release signature Magic Mixies mist, play a sound challenge, discover a special gem, and more. 5+, $64.99

MAGIC SCRUNCH PILLOW UNICORN (BRIGHT STRIPES)

With this no-sew kit, kids can weave, scrunch, and stuff a loopy unicorn pillow in less than an hour. Comes with embroidered peel-and-stick features and felt pieces, including ears, a tail, and a horn, that weave right on. 6+, $24.99

MAGIC SKETCH GLOW (BOOGIE BOARD)

This glow-in-the-dark art kit comes with a reusable, template-friendly drawing board with a protective cover and eight templates. Kids can draw and doodle, then use the Magic Light Pen to make their creations glow. 4+, $29.99

MINI BRANDS SERIES 5 CAPSULE (ZURU)

There are more than 90 miniatures of favorite brands to collect, including rare surprises. Discover iconic brands including Campbell’s, Tabasco, Post-It, Maruchan, and more. The Mini Brands capsules are now made of certified recycled plastic. 3+, $7.49

MINI WAFFLE CITY FOOD TRUCK (MARIOINEX WAFFLE BLOCKS)

Kids can use the included 148 pieces to construct a food truck playset. They can build according to the instructions or customize the setup, then enjoy imaginative play using the included chef and customer figures. 5+, $39.99

MIRACULOUS VOLKSWAGEN E-BEETLE (PLAYMATES TOYS)

Inspired by the electric car in Miraculous: Ladybug & Cat Noir, The Movie, this Volkswagen features butterfly doors and a flip-open sunroof. Fits up to two dolls and five kwamis, sold separately. 4+, $34.99

MIXED SERIES 1500-PIECE PAINT CAN (PIX BRIX) These puzzle bricks allow kids to create 2D and 3D pixel art builds using a patented one-piece design. Young builders can slide and stack the bricks to build in any direction, including horizontally, vertically, and diagonally. 6+, $29.98

MONSTER HIGH SKULLTIMATE SECRETS (MATTEL)

With this “spooktacular”themed unboxing experience, kids will discover a Monster High doll and more than 19 surprises, including fashions and accessories. There are five dolls to collect. 4+, $29.99 EACH

MONSTER JAM GRAVE DIGGER TRAX (SPIN MASTER)

With the Grave Digger Trax’s unique body design and rugged treads, kids can pull off epic Monster Jaminspired stunts. They can drive in the dirt, over rocks, on grass, and on water with this all-terrain R/C.

3+, $69.99

MOOSHAKES — LIL SERIES (SCENTED) (CUDDLE BARN)

Kids can collect an assortment of sweet, scented plush dessert drinks in four styles: Strawberry Mooshake, Witchy Brew Mooshake, Mint Chocolate Chip Mooshake, and Cotton Candy Mooshake. 0+, $14.99

MY FUZZY FRIENDS: MAGIC WHISPERS KITTY (SKYROCKET)

Kids can place this interactive kitty’s light-up heart on their forehead and she will whisper to them. Using special soundconducting technology, no one else can hear her give advice, say how she feels, or tell cat jokes.

4+, $24.99

MY LITTLE PONY STYLE OF THE DAY PONIES (HASBRO)

Kids can customize the My Little Pony: Make Your Markinspired pony’s mane and tail with a hair extension and clips, accessorize festival outfits, and use cold water to reveal a water-activated face paint.

5+, $19.99 EACH

NATIONAL GEOGRAPHIC VOLCANO BEAN BAG TOSS (BLUE MARBLE)

Play five different games — Classic Volcano, Split Volcano, Trick Shot Volcano, Relay Race, and Long Toss — with the included volcano tower and eight bean bags. This outdoor, portable game features easy setup and 360-degree play. 3+, $39.99

ONE TWO MANY RABBITS (THREE ARCHERS GAMES)

Try to get rid of tricky rabbits in this card and dice game for 1-4 players. Antics ensue when players place rab-bets and use wild cards, as rabbits try every means necessary to jump back into your hand.

7+, $24.95

PINXIES UNICORN CREATION STUDIO (LUKI LAB)

The Pinxies building toy line expands with this 80-piece set that kids can combine to create and customize 10 unicorn figures. 6+, $19.99

PLAYMOBIL RAINBOW CASTLE IN THE CLOUDS (PLAYMOBIL)

Climb up the rope ladder and join the princesses in the Rainbow Castle or find a seat on the rainbow merrygo-round. This set includes a swing, a ladder, a telescope, two figures, Pegasus, and more. 4+, $99.99

POKÉMON STAINED GLASS ART (KLUTZ)

Use the included, doubletipped markers to color in 18 pieces of Pokémon art that look like stained glass. Then, hang the art in a window to see light pass through it. 7+, $22.99

POKÉMON TCG MY FIRST BATTLE (THE POKÉMON CO.)

Young trainers can get the Pokémon Trading Card Game (TCG) experience through fast decks with simplified rules designed for beginners. Kids will learn the difference between active and benched Pokémon, how to attack and evolve, and more. 6+, $9.99

POKÉMON TRAIN & PLAY DELUXE PIKACHU (JAZWARES) Featuring more than 50 unique reactions, this 4.5-inch Pikachu comes with two interactive berries that trigger reactions when kids hold them to Pikachu’s nose. The figure features light-up cheeks; makes sounds; and has movement in its arms, ears, and tail. 4+, $29.99

POKÉMON TRAINER GUESS CHAMPIONS EDITION (ULTRA PRO) Using speech recognition — no buttons or reading involved — this Poké Ball will guess which Pokémon you’re thinking of by asking elimination questions. It can guess 136 Pokémon, each associated with a Gym Leader, Elite Four member, or Champion. 6+, $24.99

POLLY POCKET WORLD COMPACTS (MATTEL)

These tiny playsets each feature a character on the outside with an interactive detail, such as shakeable glitter. Kids can open them to reveal a themed world with two micro Polly Pocket dolls and more than 10 accessories. 3+, $33.99

RAINBOCORNS MERMAIDCORN SURPRISE (ZURU)

Kids can hatch open an egg to unbox a new plush friend and more than 35 surprises. There are six Mermaidcorns to collect, each with a peel-and-reveal heart to tell kids what their Mermaidcorn loves.

3+, $26.99

RAINBOW HIGH COLOR & CREATE (MGA ENTERTAINMENT)

These Rainbow High fashion dolls are dressed entirely in white and feature white hair. Kids can customize each doll using the six included washable markers, re-creating a Rainbow High character or designing their own.

4+, $29.99 EACH

RTR BLAZE RC ROCK CRAWLER (NKOK)

This ready-to-run, remote-control rock crawler comes in the form of Blaze from Blaze and the Monster Machines, complete with flames on its sides. It features full-function radio control and a range of 100-150 feet.

6+, $38.99

RAINBOW BRITE 3-INCH FIGURES (THE LOYAL SUBJECTS) This collection features several characters from the Rainbow Brite universe, with limited-edition figures such as the metallic Rainbow Brite and the glowin-the-dark Twink to bolster any true or new Rainbow Brite fan’s collection. 4+, $4.99

SCREWBALL SCRAMBLE LEVEL UP (TOMY)

Encourage patience and quick reactions with this gravity-defying game in which players get their ball to the top of an obstacle course-like playfield. Kids can play solo or go head-tohead with a challenger. 5+, $21.99

SLOTH IN A HURRY SHAPED SPINNER GAME (EEBOO)

This fast-moving improv game combines imagination and silliness. Players draw a Who card and a What card, then spin for How, and briefly act out the combination. 5+, $23.99

SMASHERS DINO ISLAND T-REX BATTLES (ZURU)

Dig through sand and slime to discover ancient dinosaur pieces before constructing two ferocious, battling dinos. There are more than 50 surprises for kids to smash, reveal, build, and battle. 3+, $44.99

SNACKLES SUPER SIZED 14-INCH SNACKLES (ZURU) Satisfy cuddle cravings with these 14-inch plush. Each comes with an origin story comic to tell kids how their Snackle fell in love with its snack. Ranging in styles from Tabasco to Hershey’s, there are 11 Super Sized Snackles to collect. 3+, $19.99 EACH

SONIC DEATH EGG PLAYSET (JAKKS PACIFIC)

Inspired by the Sonic the Hedgehog video games, this playset features two running tracks for Sonic. Kids can slide the exclusive, 2.5-inch Sonic figure along the tracks and then launch it at Dr. Eggman’s heart. 7+, $44.99

SONIC PRIME PARADOX PRISM (PMI KIDS’ WORLD)

Each Paradox Prism capsule contains one of eight collectible Sonic Prime figures, with packaging inspired by the Paradox Prism from the Netflix original series. Kids can unlock a new universe and try to collect all the characters. 3+, $4.97

SQUINKIES ORIGINALS CUPCAKE SURPRIZE BAKE SHOP (BLIP TOYS)

This cupcake opens to reveal a bakery playset. Place the included gold coins or pennies and dimes into the slot, then turn the dial for a Squinkie surprise capsule. The playset includes six exclusive Squinkies characters. 4+, $29.99

SQUISHMALLOWS (JAZWARES)

Kids can collect a growing assortment of ultra-soft Squishmallows characters, each with its own name and personality. New characters join the Squishmallows squad each month, ranging in size from 2-24 inches. 3+, $5.99-39.99

STAR WARS CHATTER BACK CHOPPER ANIMATRONIC (HASBRO)

Inspired by a character from Disney+’s Star Wars: Ahsoka series, this 7.5-inch animatronic droid responds to talking, clapping, and music with more than 40 combinations of droid sounds and motorized movements. 4+, $79.99

TEENAGE MUTANT NINJA TURTLES

MUTANT MAYHEM SEWER LAIR PLAYSET (PLAYMATES TOYS) The home of kids’ favorite Turtle brothers quartet stands 24 inches tall with multiple levels of play. With more than 20 action-packed features, kids can imagine getting ready for battle or hanging out while eating pizza. 4+, $89.99

TEENAGE MUTANT NINJA TURTLES

ORIGINAL CLASSIC GIANT FIGURES

(PLAYMATES TOYS) Playmates Toys takes TMNT fans back to the beginning with these giant 12-inch figures that come with signature accessories and multiple points of articulation. They are sculpted to match the original 1989 Teenage Mutant Ninja Turtles. 4+, $24.99

THE SUPER MARIO BROS. MOVIE — MUSHROOM KINGDOM CASTLE (JAKKS PACIFIC) Kids can open this playset to reveal a 22-inch castle interior and training grounds. It features interactive moments with piranha plants, Bullet Bill, and a swinging fire stick. The set includes mini Mario and Peach figures. 3+, $29.99

TRANSFORMERS: RISE OF THE BEASTS BEAST-MODE 2-IN-1 MASK ASSORTMENT (HASBRO)

Kids can convert Bumblebee from a robot action figure to a wearable mask in 15 steps. The 9-inch mask has an elastic strap and nose padding for an adjustable fit. 6+, $34.99

TRANSFORMERS: RISE OF THE BEASTS BEAST-MODE BUMBLEBEE (HASBRO)

Kids can convert this 10-inch action figure from a robot to a Camaro in 19 steps before squeezing the figure’s legs together to reveal the eagle beast mode. It features lights and 15 sound effects.

6+, $49.99

WUBBLE JINGLES (NSI INTERNATIONAL)

This 2.5-foot ball wobbles, morphs, and floats through the air like a bubble. Kids can kick it, whack it, bop it, and bounce it around. It will also makes a “boing” sound as it bounces.

6+, $14.99

VS WORLD COWS VS ALIENS (CEPIA)

These udderly cute bean-bag plush collectible characters feature cows in vibrant and whimsical designs and aliens (poorly) disguised as people. Kids can collect Alvis the Elvis Impersonator, Panda-moo-nium, and many more.

4+, $4.99-7.99

WIZARDING WORLD INTERACTIVE DOBBY (SPIN MASTER)

This interactive figure features animated eye, neck, arm, and ear movements and more than 40 sounds and phrases from the Harry Potter film series. Kids can engage with Dobby through touch and by giving him a sock.

6+, $49.99

YBIKE LEAP (NATIONAL SPORTING GOODS)

Designed to ride while kneeling or sitting, the Ybike Leap grows with kids as they improve their riding skills. The 80-millimeter caster wheels add speed, while the rear drift caster allows for kids to make sharp, fast turns.

4+, $109.99

YETI SNOWBRAWL (BIG DISCOVERIES)

Players draw cards and race be the first to stack 10 snowballs to win the game. But beware: If you draw the Snowbrawl card, it’s time for an all-out snowball fight against your opponents who can knock down your stack.

6+, $31.99

AGES 8+

Tweens & Teens

14.5-INCH VINYL RECORD LAVA LAMP (SCHYLLING)

This lava lamp’s intricate design captures the essence of ’70s pop culture, bringing a touch of nostalgia to any music enthusiast’s room.

8+, $39.99

3DOODLER FLOW 3D PRINTING PEN SET (3DOODLER)

With this kit, teens can craft DIY solutions to everyday problems, make art, design things, and customize their space. They can draw freehand or use one of the hundreds of free online projects to make 3D creations. 14+, $79.99

5 SECOND RULE RELAY (PLAYMONSTER)

5 Second Rule just became more unpredictable with the new relay baton. Each player names one item in their given category and then passes the electronic baton. Here’s the catch: You only have five seconds!

8+, $29.99

800 POUND GORILLA (DOLPHIN HAT GAMES)

Players will race to spin the spinner, grab coconuts and bananas, and find the right-size gorilla before anyone else in this fast-paced game from the makers of Taco Cat Goat Cheese Pizza.

8+, $14.99

AEW UNRIVALED SERIES 12 (JAZWARES)

These action figures showcase accurate character details of AEW wrestlers. Each figure features more than 25 points of articulation and comes with interchangeable accessories specific to the wrestler. 8+, $19.99

AMERICAN GIRL HOGWARTS EXPRESS TRAIN (MATTEL)

This train car features lights, sound effects, and music. It comes with two reversible Hogwarts window scenes, Hogwarts Express tickets, Honeydukes pretend treats, an LED lantern, a mini Quibbler, and more. Doll not included. 8+, $550

ANIME HEROES (BANDAI NAMCO TOYS & COLLECTIBLES AMERICA)

These 6.5-inch action figures feature anime characters from titles including Naruto and One Piece. Each figure has 20 points of articulation and comes in manga-inspired packaging. 4+, $21.99 EACH

BEYBLADE BURST QUADSTRIKE LIGHT IGNITE BATTLE SET (HASBRO)

This battle set comes with a Beystadium featuring Glow Tech, two right/left-spin launchers, and two extra Armor Tips (stamina and defense types). Glow Tech changes the color appearance of the tops as kids battle. 8+, $66.99

BY THE BOOK (FOXMIND)

In this single-player game, kids will draw one of 40 challenge cards indicating which books they must use and how many of those books they must place horizontally. Then they will try to build a balanced bookshelf following that prompt. 8+, $24.99

CARPOOL KARAOKE THE MIC 2.0 (THE SINGING MACHINE CO.)

This karaoke microphone features enhanced voice changers and sound effects, including a lead vocal removal. Kids can wirelessly connect the mic to a car radio or portable speaker and use the Duets feature to add a second mic (sold separately). 8+, $59.99

CASTING SHADOWS (TEETURTLE)

Throughout this strategic board game, kids embark on a quest to become the Ultimate Shadow Caster. The last player standing after this supernatural showdown wins the game. 8+, $30

CLUE GAME (HASBRO)

This updated classic game combines traditional Clue gameplay with re-imagined takes on the murder mystery storyline, characters, and setting. Just like the original, players race to crack the case by gathering clues and narrowing down suspects. 8+, $21.99

CRAYOLA HD COLORING KIT (CRAYOLA)

This kit comes with 20 premium pages of preshaded, HD, black-and-white photos that tweens can color using the 30 included colored pencils. The end result is a professional-looking art piece that they can display. 8+, $19.99

DISNEY CASTLE COLLECTION (RAVENSBURGER)

Immerse yourself in the worlds of fan-favorite Disney heroines: Ariel, Aurora, Belle, Cinderella, Elsa, Jasmine, Merida, Mulan, Rapunzel, and Snow White. Each 1,000piece puzzle illustrates the character along with an interior look at her castle. 14+, $29.99

DISNEY LORCANA: THE FIRST CHAPTER STARTER DECKS (RAVENSBURGER)

Each deck of 60 cards includes two foil cards of the characters on the package, a booster pack containing 12 randomized cards, and more for trading card game beginners or players who prefer a prebuilt deck. 8+, $16.99

DISNEY VILLAINOUS: INTRODUCTION TO EVIL (DISNEY100 EDITION) (RAVENSBURGER)

This limited-edition board game features four classic Disney villains: Maleficent, Captain Hook, Ursula, and Prince John. Take on the role of villain and strive to achieve your own devious objective. 10+, $34.99

FACTION SKYFIRE TACTICAL TARGET DRONE (SKYROCKET)

This drone flies on autopilot so kids can use it for target practice with Faction Gel Blasters (not included) or any other blasters. It also detects hits, which kids can track on the Faction Battle app. 8+, $34.99

GOATS’ DAY OUT (THINKFUN)

A jailbreak at the local petting zoo means hungry goats are running loose downtown! Players have to feed their goat boards by filling in every space with the item pieces. The player whose goat eats the most wins the game. 8+, $19.99

HARRY POTTER TAMAGOTCHI (BANDAI NAMCO TOYS & COLLECTIBLES

AMERICA) Nurture magical creatures by feeding them, petting them, and playing four different mini games at Hogwarts in Harry Potter mode or in a magical suitcase in Fantastic Beasts mode. The way kids play decides which of the 25 creatures they’ll get. 8+, $19.99 EACH

HEDBANZ LIGHT SPEED (SPIN MASTER)

In this rapid-action guessing game, two teams face off to try and guess the most cards before the headband sings, but hints are determined by the randomly changing light color on the electronic headband. 8+, $19.99

KANOODLE PYRAMID (EDUCATIONAL INSIGHTS)

This multiplayer, collaborative, brain-teaser game features a tabletop board and geometric pieces that fit together to solve 200 2D and 3D puzzles. Kids can enhance their strategic, critical-thinking, and problem-solving skills as they play. 7+, $14.99

KELLOGG’S DIY BRACELET KIT (MAKE IT REAL)

Using the included bowl and spoon, kids can place each pouch in water and watch as it dissolves to reveal mystery bags. Each kit contains everything they need to make four Kellogg’s cereal-themed bracelets, including cords, charms, and beads. 8+, $14.99

LASER X ULTRA DOUBLE BLASTERS (NSI INTERNATIONAL)

This laser tag set features blaster beams that can bounce off walls to hit opponents up to 300 feet away. The receiver vests let kids know which opponent blasted them. 6+, $39.99

LEGO DREAMZZZ FANTASTICAL TREE HOUSE (THE LEGO GROUP)

Explore the world of the TV show LEGO DreamZzz in this 1,257-piece set, which kids can build in two modes: party or defense. The treehouse features a kitchen, a bedroom, and a living room. 9+, $109.99

LEGO FRIENDS BOTANICAL GARDEN (THE LEGO GROUP) This 1,072-piece set lets builders craft intricate floral displays and a toy greenhouse while fostering creative play. It also comes with three characters, accessories, and a special rotating butterfly function. 12+, $79.99

LEGO ICONS OF PLAY (THE LEGO GROUP)

Inspire soccer fans with this 899-piece buildable set, featuring half a soccer field with a goal and VAR station, stands with a scoreboard, a ceremonial stage, 15 diverse minifigures, and more. 10+, $99.99

LEGO SONIC THE HEDGEHOG SONIC’S GREEN HILL ZONE LOOP CHALLENGE (THE LEGO GROUP) Kids can help Sonic fight Dr. Eggman by propelling him through the loop-de-loop course and ring using the speed sphere and launcher in this 802-piece set. With nine characters, this set inspires roleplay and imaginative play. 8+, $99.99

MEGA POKÉMON CENTER (MATTEL)

Create the Pokémon Center with this 648piece building set, which comes with four buildable Pokémon figures: Pikachu, Chansey, Eevee, and Togepi. Once the set is built, kids can turn a crank to see the characters move. 8+, $79.99

MINI POTTERY STUDIO (MAKE IT REAL)

Tweens can create 10 tiny projects using this no-mess kit, which includes air-dry clay, a spinning pottery wheel with a removable cover, sculpting tools, and paint. 8+, $29.99

MONOPOLY PRIZM: NBA EDITION GAME (HASBRO)

Players can compete and earn points by revealing NBA player ratings and stats on the backs of their Panini cards. They can take control of NBA games, trade or draft players, and compete in Playmaker challenges and AllStar Contests. 8+, $39.99

MONSTER HIGH GHOULISH GLAM NAIL SALON (CRA-Z-ART)

Kids can create ghoulish glam styles and design hundreds of spooky nails with this set. It features a “magic mist” feature that cycles through six colors and comes with nail polish and stickers.

8+, $34.99

NIGHTBALL LIGHT-UP PICKLEBALL SET (TANGLE)

This set contains two USB-rechargeable, lightup paddles and two light-up pickleballs for kids to dink and drop shots in the dark. 6+, $60

PENN & TELLER MAGIC LAB VR (ABACUS BRANDS) Kids can use the included virtual reality (VR) goggles to watch Penn & Teller perform 28 tricks, then explain how to perform them. The included 50-page book has step-by-step instructions to go along with the 75-piece magic kit to help kids put on an amazing show. 8+, $69.99

NERF ELITE 2.0 DOUBLE PUNCH (HASBRO)

This motorized blaster has two alternating barrels that move back and forth as kids blast foam darts. It comes with 50 darts in two colors and two 10-dart clips to launch 20 darts in a row. 8+, $34.99

POPTATERS SERIES 3 (SUPER IMPULSE)

These collectibles mash up pop culture icons with the classic Potato Head. They have 4-inch bodies that nearly double in size with accessories, and come in transparent, stackable, collector-display packaging. 8+, $14.99-17.99

PUDGY PENGUINS FIGURES 1 PACK WINDOW BOX (S1) + DIGITAL EXPERIENCE REDEMPTION CODE (PMI KIDS’ WORLD)

Each penguin comes with interchangeable accessories and a redeemable code that unlocks a digital penguin customization using different traits. Kids can also trade traits on the Pudgy Penguin marketplace. 3+, $12.99

RUBIK’S COACH CUBE (SPIN MASTER)

Kids can learn how to solve the classic puzzle with the Rubik’s Coach Cube, which comes with an improved solving methodology. Budding cubers will gain confidence and learn by peeling off the numbered stickers for each of the eight steps. 8+, $14.99

SEARCH PARTY CHAOS AT THE PARK (WHAT DO YOU MEME?)

This 3D pop-up board game takes kids through 15 missions and 300 search-andfind objects around an epic amusement park. Work through mission cards or enjoy a bonus way to play in this multi-card story that encourages inquisitive fun. 8+, $24.99

SHASHIBO WILD SERIES (FUN IN MOTION TOYS)

Tweens can explore the natural world through four of Earth’s unique environments — Arctic, Forest, Jungle, and Savanna — each featured on a shape-shifting puzzle box. More than 70 shapes are possible thanks to 36 internal, rare Earth magnets. 8+, $25.99 EACH

SHIMMER ‘N SPARKLE GLAM AND GO BEAUTY CADDY (CRA-Z-ART)

This beauty caddy comes with everything that tweens need to create glam looks at home or on the go. It features trendy lip colors, eye colors, lip gloss, nail polish, and more. 8+, $19.99

SKY VIPER VECTOR PERFORMANCE STUNT JET (SKYROCKET)

With this jet, kids can perform amazing loop and barrel roll stunts with a single press of a button. Intuitive controls and refined flight software make this easy enough for beginners, yet engaging enough for experienced enthusiasts. 12+, $79.99

SPY LABS: FORENSIC INVESTIGATION KIT (THAMES & KOSMOS)

Kids can perform experiments on evidence using chemical and physical techniques. They can analyze solids and liquids, make a fluorescent solution, and more using chromatography to solve make-believe mysteries. 8+, $34.95

STAR WARS MICRO GALAXY SQUADRON AT-AT WALKER (JAZWARES)

This 10-inch vehicle features an opening side panel with four play areas, light-up laser cannons, a light-up command center, a crane with a retractable rope, and more. It comes with five 1-inch micro figures of Star Wars characters. 8+, $59.99

STEEL BASE AXE THROW (EASTPOINT SPORTS)

Families can bring the fun of axe throwing home with this safe indoor/outdoor game. It features a wide base and unique bristle pattern target that catches the foam and plastic axes.

8+, $79.99

STMT INFINITY JEWELRY (HORIZON GROUP USA)

This jewelry-making kit comes with infinity charms, waterproof chains, a protective cover, and pliers that kids can use to create 10 custom-fit infinity bracelets with no clasps or tools required.

8+, $29.99

SUSHI GO — SPIN SOME FOR DIM SUM (GAMEWRIGHT)

Players use Chopstick Tokens to rotate the Spin Table and collect the best combination of dishes to score points. The game ends when each player has 12 dishes, and the player with the highest score wins the game.

8+, $19.99

THE LEGEND OF ZELDA: TEARS OF THE KINGDOM (NINTENDO)

In this sequel to The Legend of Zelda: Breath of the Wild, players journey through the sprawling landscapes of Hyrule as they try to harness the power of Link’s new abilities and protect the kingdom.

10+, $69.99

THE YOUNG SCIENTISTS CLUB LUNAR ROVER (HORIZON GROUP USA)

This STEM kit has all the materials kids need to build a functional wooden space explorer with wheels. Kids can assemble the easy-to-connect pieces and customize the explorer with the included glow-in-the-dark stickers and paint. 8+, $19.99

TWISTER AIR (HASBRO)

In this app-enabled, augmented-reality spin on Twister, players can strike poses to music beats as they match their wrist and ankle bands to the colored spots on screen. The game includes eight Twister Air bands and a device stand.

8+, $19.99

VAN

LIFE (RIDLEY’S GAMES)

In this travel-themed board game, players compete to see who can explore Vantopia all year and have the most awesome “van life” experience. As seasons pass, players travel around the board, earning Adventure Points along the way.

10+, $22

VITAL HERO BATMAN (BANDAI NAMCO TOYS & COLLECTIBLES AMERICA) This wearable band encourages kids to be active as they complete missions — such as running and shadow boxing — to earn trophies, increase their battle win rate, and power up their character. A companion app offers more play experiences. 8+, $64.99

UNO QUATRO (MATTEL)

This game combines the challenge of matching colors or numbers with getting four in a row. Players take turns sliding their tiles into one of seven trays, while action tiles increase the challenge.

7+, $19.99

WWE WREKKIN’ SLAM CRUSHER MONSTER TRUCK (MATTEL) This 12-inch-tall, WWEinspired monster truck features eight pullapart pieces and four removable tires so kids can transform its look. The truck bed’s corkscrew tornado launcher can send action figures (not included) flying.

6+, $49.99