Fresh

Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. In August we have new releases from: Brainstorm, Bruder, Magic Box, Mookie, Panini, Playmonster, Rubies, Schleich & SnapWatch.

SnapWatch

www.snapwatch.co.uk

snapwatchltd@yahoo.co.uk

UK-based SnapWatch has created an entirely new kind of watch for kids, incorporating a silicone snapband and a truly flexible LED display.

Six eye-catching designs are now available - Sharkies, Astronauts, Dragons, Unicorns, Icy Black and Spring Purple - offering something for everyone at an attractive RRP.

Simple SnapWatches have no buckles, instead snapping around 5 to 12-year olds' wrists in one easy and fun motion. The clever SnapWatch timepiece has integrated components that allow the whole band to bend and roll, while the bi-stable arrangement enables the SnapWatch display to be viewed when straight or wrapped around the wrist. The LED displays, in white or red, are also easily readable in the daytime and light up with the push of a button. The displays show 12-hour or 24-hour time, as well as the date and year.

A replaceable battery which lasts up to two years is included so kids can start using their new watch straight out of the box. SnapWatches are also splashproof and shockproof, so they'll easily cope with outdoor active play, and are CE approved.

Mercedes Benz Sprinter Transfer

Bruder 00353 67 63800 www.bruder.de

Bruder has welcomed the Mercedes Benz Sprinter Transfer to its collection of ‘Just like the real thing’ models and play sets. This versatile vehicle, used for a range of applications and industries, has been transformed into a 1:16 scale version perfect for pretend play, complete with two bworld figures – a driver and a passenger.

The Sprinter Transfer, sporting a brilliant blue paint job, features clear glass front headlights, shatter-proof cab windows, and doors that open. A particular highlight is the newly developed sliding door on the side. The interior is flexibly designed. The rear seat rows can be installed in different directions or removed completely, allowing kids to decide whether the Sprinter will be used for carrying passengers or transporting goods.

Klikbot Zanimation Studio

Brainstorm 01200 445 113 www.brainstormltd.co.uk

The Klikbot Zanimation Studio allows kids to hone their animation skills as they create fun stop-frame animations using the Klikbot characters and the green screen tech featured on the free StikBot app. The Klikbot Zanimation kit has everything a child needs to get started, including an exclusive Klikbot figure in an awesome vehicle that transforms from a cool racer into a rocket glider. The green/blue screen allows kids to upload background images from the app or use their own backgrounds, and the phone tripod holds recording devices steady at the right height. The only limit is a child’s imagination. Both Klikbot and StikBot will be TV advertised with regular bursts from September until the end of the year. Brainstorm will also be running pre-roll video on YouTube, with a combination of standard buys (running on desktop, mobile, & tablet) and connected TV buys extending the reach of the campaigns beyond linear TV.

Happy Hamsters

Mookie Toys 01525 722 769 www.mookie.co.uk

Mookie Toys will be launching Happy Hamsters this year, an entirely modular marble track system that allows parents and kids to build unique and crazy designs that will keep little ones entertained day after day. Happy Hamsters will get children’s thinking caps on and inspire imaginative play. The easy to build tracks may require a little help from an adult to construct, but children can provide all the creative direction. Once the track is built, kids can watch in amazement as the cute hamsters included race around, play in their hamster ball, build up energy with speed boosters and much more.

Happy Hamsters will be launching with two sets in the range: the 75+ piece Happy Hamsters Deluxe Set and the 45+ piece Happy Hamsters Starter Set. Both sets are compatible with each other and future additions to the range.

The range will be supported by a strong TV-led marketing campaign alongside paid activity on YouTube. Happy Hamsters can also be spotted across social media with a fun and extensive influencer campaign featuring both paid and gifted activity.

Fuzzikins Homemakers

PlayMonster 01628 488 944

www.interplayuk.com

PlayMonster’s new Homemakers range, due to launch for autumn/winter, will build on Fuzzikins’ appealing ‘family’ theme. The attractively priced range features modular homes for kids to build and decorate, allowing them to expand their collection as they create a fuzzy world of imagination and play. TV promoted for autumn/winter, the range is also supported by PR and social media activity.

Eldrador Creatures

Schleich 01279 870000

orders@ schleich-s.co.uk

www.eldrador.com

Schleich’s Eldrador Creatures fantasy property continues to be one of the genuine stand outs within the company’s portfolio, with the Stone Monster and Lava Scorpion two of the best-selling Schleich figures of all time. This month, these characters are joined by an exciting new extension to the range.

While the new Mini Creatures should be helping the creatures of Eldrador restore their worlds after numerous battles, these little devils have got other things on their minds. Four small creatures are available for each of the four worlds of Eldrador. They can be stacked together to form mighty pyramids or imposing tall towers, only to be brought crashing down again. These limitededition collectible figures come in blind bags: kids can discover if theirs will be a Lava, Ice, Stone or Jungle creature, or even the Golden Mini Hero.

The Mini Creatures are also compatible with the four World Robots, allowing them to gain even more power. The World Robots have movable arms and can carry any Mini Creature in their cockpit. Each World Robot comes with its own unique mini creature and can wield every weapon from the land of Eldrador.

Eldrador Mini-Creatures is supported by a full programme of TV and digital advertising, as well as influencer and PR activity.

Licensed costumes and accessories

Rubies

08453 070 707

www.rubiesuk.com

Rubies is introducing a new Ultimate Princess range, a collection of dresses and accessories based upon Disney’s favourite princesses. Featuring Tiana, Belle, Aurora, Ariel and Rapunzel, the costumes, available in children’s sizes, are the perfect gift for any budding princesses. Accessories include jelly shoes, tiaras, wands and bags themed around the princess in question. Gems, glitter and ribbons add the finishing touches to each product. Young superhero fans, meanwhile, will enjoy the new Captain America Mech Strike kids costume, featuring 3-D mechanical-inspired components in Captain America’s classic colour scheme and design.

Space Jam 2: A New Legacy, the sequel to the 1996 cult favourite starring LeBron James, Bugs Bunny and Don Cheadle, will be brought to life this summer with Rubies’ range of official costumes. The basketball kits reflect the updated designs shown on the courts and come in a range of child’s sizes.

Other new additions to the licensed portfolio, including the three-time Emmy nominated series Oddbods, join Rubies’ existing line-up, featuring properties such as Ghostbusters, Suicide Squad, Sesame Street and much more.

Panini

01604 877 888

www.paninigroup.com

Panini’s Premier League Adrenalyn XLTM Trading Card Game is back for the 2021/22 season with brand-new categories, a revamped look, and more fun than ever before.

Benefitting from an eye-catching redesign, and featuring top talent from across the Premier League, Panini’s best-selling trading card game will hit shelves in the UK and Republic of Ireland on 5th August 2021. Premier League Adrenalyn XLTM is the only card collection on the market to offer all 20 teams in their new-season strips, making it a must-have for gamers, collectors, and all football fans. The first wave contains 464 cards as well as 30 Limited Editions, including new 3D-effect lenticular cards and four printed signature variants. Plus, exclusive to this collection, a small number of lucky fans will find ultra-rare cards featuring actual autographs from world-class footballers.

A range of high-calibre SKUs is available, including Multipacks, Pocket and Classic Tins, plus the ever-popular Countdown Calendar. Starter Packs include a 2-player gameboard and poster, a high-quality collector’s binder and 18 trading cards, plus two guaranteed Limited Edition cards. Packets each contain six cards and a QR leaflet.

This collection will be well-supported by a multimedia marketing campaign across TV, social and print media. In addition, covermount promotions are set to put Premier League Adrenalyn XLTM into the hands of more footie fans than ever before, making this Premier League season the most exciting one yet.

Kazoom Kids

Magic Box Toys

01403 251 286

www.magicboxint.com

www.superthings.com

Magic Box’s new collectibles range Kazoom Kids launches this month, passing the power of the Kazoom to the humans of Kazoom City, turning children into Kazoom Kids complete with SuperThings hero and villain powers.

The new range lets fans collect 80 new heroes and villains, and gives them the chance to find rare gold and silver characters or the Ultra Rare Sparky. Each 5” Kazoom Kids figure has a secret weapon to match its SuperThings alter ego and can ride around Kazoom City in the eight different collectible Super Jets, which boast pull-back function and interchangeability. Value-added packs are also available including the blister 4-pack and 10-pack, a Starter Pack and Mega Pack. Cactus Team and Balloon Team play sets contain an exclusive Kid Kazoom, three exclusive SuperThings, either a Spike Roller Vehicle or Balloon Boxer vehicle, and two Side Car Blaster Jets. The Training Tower play set trains the Kazoom Kids to fly, shoot, box and fight like SuperThings, and includes lights and sounds for added entertainment. The launch of Kazoom Kids is supported by an extensive marketing and PR campaign, including a 1,000+ TVR TV advertising programme, strong social media presence and in-store theatre and merchandising options to support retail partners. In addition, a specific YouTube advertising campaign will launch on 20th August, with an expected 10m+ impressions. Brand new webisodes for the Kazoom Kids series will launch on the SuperThings YouTube Channel from launch.