fresh FRESH THIS MONTH:
Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. In August we have new releases from: Brainstorm, Bruder, Magic Box, Mookie, Panini, Playmonster, Rubies, Schleich & SnapWatch.
SnapWatch flexible silicone watches SnapWatch www.snapwatch.co.uk snapwatchltd@yahoo.co.uk
UK-based SnapWatch has created an entirely new kind of watch for kids, incorporating a silicone snapband and a truly flexible LED display. Six eye-catching designs are now available - Sharkies, Astronauts, Dragons, Unicorns, Icy Black and Spring Purple - offering something for everyone at an attractive RRP. Simple SnapWatches have no buckles, instead snapping around 5 to 12-year olds' wrists in one easy and fun motion. The clever SnapWatch timepiece has integrated components that allow the whole band to bend and roll, while the bi-stable arrangement enables the SnapWatch display to be viewed when straight or wrapped around the wrist. The LED displays, in white or red, are also easily readable in the daytime and light up with the push of a button. The displays show 12-hour or 24-hour time, as well as the date and year. A replaceable battery which lasts up to two years is included so kids can start using their new watch straight out of the box. SnapWatches are also splashproof and shockproof, so they'll easily cope with outdoor active play, and are CE approved.
Mercedes Benz Sprinter Transfer Bruder 00353 67 63800 www.bruder.de
Bruder has welcomed the Mercedes Benz Sprinter Transfer to its collection of ‘Just like the real thing’ models and play sets. This versatile vehicle, used for a range of applications and industries, has been transformed into a 1:16 scale version perfect for pretend play, complete with two bworld figures – a driver and a passenger. The Sprinter Transfer, sporting a brilliant blue paint job, features clear glass front headlights, shatter-proof cab windows, and doors that open. A particular highlight is the newly developed sliding door on the side. The interior is flexibly designed. The rear seat rows can be installed in different directions or removed completely, allowing kids to decide whether the Sprinter will be used for carrying passengers or transporting goods.
Klikbot Zanimation Studio
Brainstorm 01200 445 113 www.brainstormltd.co.uk The Klikbot Zanimation Studio allows kids to hone their animation skills as they create fun stop-frame animations using the Klikbot characters and the green screen tech featured on the free StikBot app. The Klikbot Zanimation kit has everything a child needs to get started, including an exclusive Klikbot figure in an awesome vehicle that transforms from a cool racer into a rocket glider. The green/blue screen allows kids to upload background images from the app or use their own backgrounds, and the phone tripod holds recording devices steady at the right height. The only limit is a child’s imagination. Both Klikbot and StikBot will be TV advertised with regular bursts from September until the end of the year. Brainstorm will also be running pre-roll video on YouTube, with a combination of standard buys (running on desktop, mobile, & tablet) and connected TV buys extending the reach of the campaigns beyond linear TV.
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