fresh FRESH THIS MONTH:
Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. Here are new releases from: Artstaws, Big Potato, Bruder, Epoch, Lego, MGA, Panini, Rubies & Tomy.
L.O.L. Surprise! O.M.G. Fierce
MGA Entertainment | 0845 0533 333 | www.mgae.com
L.O.L. Surprise!, the global sensation from MGA Entertainment that first took the world by storm six years ago, continues to drive category innovation with new products and unique opportunities for brand engagement. The brand’s newest product launch is an all-new, taller, fiercer fashion doll line: the L.O.L. Surprise! O.M.G. Fierce collection. This new four-character assortment features collector-quality dolls with luxe fashions, beautiful new hairstyles and an attitude brimming with confidence. Available from the start of this month at all major retailers, the L.O.L. Surprise! O.M.G. Fierce fashion dolls will include favourite characters Royal Bee, Lady Diva, Swag and Neonlicious. The dolls will be available in a brand-new taller size and feature new face and body sculpts. Fans can also look forward to luxe fashions, flashy accessories and surprises galore. New touch points via entertainment initiatives and integrated marketing will allow fans to engage with their favourite brand like never before.
Minions Costumes
Fat Brain InnyBin
Timed to coincide with the smash hit summer blockbuster Minions: The Rise of Gru, Rubies is releasing new costumes and accessories for all ages that will bolster its already impressive and extensive Universal Minions collection.
Further complementing its wide range of educational toys and games, Fat Brain’s InnyBin, from Tomy, is designed to keep little ones mentally stimulated through its shape-exploration experience, helping to encourage problem-solving play.
Rubies | 08453 070 707 | www.rubiesuk.com
The latest instalment in the Despicable Me franchise has reinvigorated consumers’ love of Minions in the dress-up sector, where fans of all ages are keen to get into character. Kids will love the new Plush Minion Onesie. Available in a wide variety of children’s sizes, these can be worn as both a costume and loungewear. Fans of the latest instalment in the Minions franchise will also be able to dress up as favourite characters including Bob and Kevin thanks to Rubies’ new fancy-dress options.
Tomy | 01392 281927 | www.tomy.com
The tactile toy features various textures and patterns, encouraging touch sense, discovery and curiosity and the soft yet durable silicone is also easily washed and sanitised providing easy clean-up for parents. As well as providing fun, the InnyBin encourages little ones to discover and develop both gross and fine motor skills. The six chunky blocks shaped as a cube, a diamond, a sphere, a triangle, a flower, and the happy Fat Brain logo are each designed with different textures, and little ones push the shapes through the elastic bands of the cube. The InnyBin is suitable for ages 10 months plus.
The costume specialist is also launching Inflatable Minion Stewart after its original range went viral across social media platforms. Rubies Inflatable range means social media users can join in on the trend themselves or simply add to their collection of Minions dress-up. The new launches join the existing costume collection, which include options for every member of the family: even pets can get in on the fun. From Female and Adult Minions to children’s costumes and even Gru, Rubies’ range of Despicable Me fancy-dress has been a must-have for fans of the film series for years. Minions is hotly tipped to be one of the hottest trends in costume and fancy-dress this year and Rubies is advising retailers to stock up in good time for Halloween.
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