fresh FRESH THIS MONTH:
Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. Here are new releases from: Amscan, Character Options, IMC, Konami, Lego, Magicbox, Mattel, One for Fun & Simba Smoby.
Barbie Women in Film collection Mattel 01628 500 000 • www.mattel.com
Mattel has announced the 2024 Career of the Year Women in Film doll collection, which reflects four unique careers to ignite inspiration among the next generation of women to explore careers in film.
Over the past year, women’s impact on the film industry has been tremendous. Their contribution to the film industry is most notably demonstrated by the groundbreaking success of Greta Gerwig’s Barbie Movie, which champions the empowerment of women. Mattel believes there couldn’t be a more opportune moment to honour women in film, encouraging young girls to pursue their dreams and providing a gateway to explore the various professional paths within the industry. The 2024 Barbie Women in Film Career of the Year lineup includes: Studio Executive, wearing a blue blazer, leather skirt and black heels, and equipped with yellow sunglasses and a smartphone; Director, clad in a denim jumpsuit and coral sneakers, with a viewfinder around her neck, yellow headset and script in hand; Cinematographer, wearing a purple Chase Dreams t-shirt, black leopard printed pants and white sneakers while carrying a camera; and Movie Star, wearing a sequin floor-length gown with a beaded silver necklace, holding her award winner trophy. Barbie aims to remind children they can be anything from princess to president, or astronaut to zoologist. The brand continues to balance the Career of the Year line with careers that resonate with culture as well as roles that kids love and see in their everyday lives, such as a teacher, doctor and vet. The Women in Film Career of the Year lineup is available now.
World Book Day range
Amscan www.amscan.co.uk • 01908 288500 sales@amscan-uk.co.uk Amscan has a wide range of styles to choose from for this year’s World Book Day celebrations. As proud partners of World Book Day for 2024, Amscan has a selection of six beloved characters from classic fairy tale styles to choose from, where a percentage of every sale is contributed directly to the charity’s work. These costumes are featured online with the official World Book Day Logo, and the donations help children grow through a love of reading. In addition, Amscan has extended its character costume offering to celebrate Book Week 2024. With new styles added to the Harry Potter range, Amscan is introducing two new styles, including Luna Lovegood and Hogwarts house robes, complete with interchangeable badges. There will also be select styles available in adult and kids’ sizes across a range of much-loved characters. A new Tom Gates colour in tabard costume has one side in a full colour print and the other outlined, ready to colour in with the supplied pens. Amscan has a plethora of characters available, with styles also available from Dr Seuss, Elmer, Miffy, Pip & Posy, Peter Rabbit, The Very Hungry caterpillar, Diary of A Wimpy Kid and Roald Dahl classics; whether it’s key icons from Matilda, Charlie and the Chocolate Factory, James and the Giant Peach, The BFG, The Twits or Fantastic Mr Fox. The collection includes styles for both children and adults – ideal for teachers - with matching options available on selected styles. Amscan’s partnership with the World Book Day charity will ignite kids’ imaginations through dress up and role play, whilst enhancing their experience of reading nationwide.
Toy World 39
